Augmented Reality in Supply Chain Market by Offering, Application, End-user

Description

List of Tables

[187 Pages Report] The Augmented Reality in Supply Chain Market size was estimated at USD 2.21 billion in 2023 and expected to reach USD 2.70 billion in 2024, at a CAGR 22.97% to reach USD 9.42 billion by 2030.

The integration of augmented reality (AR) into supply chain operations represents a transformative advance, enhancing visibility, efficiency, and accuracy across various processes. AR superimposes digital information onto the physical world, thereby enabling warehouse personnel, logistics managers, and field operators to interact with real-time data and virtual objects. The widespread adoption of AR in the supply chain is fueled by several key factors, including the increasing demand for swift and precise logistics services, advancements in AR technology making it more accessible and affordable, and the continuous pursuit of operational excellence within industries. However, data privacy and security concerns, the need for substantial initial investment, and resistance to change from traditional operational frameworks restrain their utility. Market players are establishing robust cybersecurity measures, seeking cost-effective AR solutions with clear ROI projections, and fostering a culture of continuous learning & innovation. Enhanced interactive training programs, more immersive and efficient ways of conducting maintenance and repairs, and deeper integration with the Internet of Things (IoT) and machine learning can diversify AR in the supply chain.

KEY MARKET STATISTICS
Base Year [2023]	USD 2.21 billion
Estimated Year [2024]	USD 2.70 billion
Forecast Year [2030]	USD 9.42 billion
CAGR (%)	22.97%

Regional Insights

In the Americas, the use of AR in supply chains is notably advanced, focusing on enhancing logistics, warehousing, and inventory management. The production of AR solutions in this region benefits from robust technological infrastructure, significant investments in R&D, and a strong ecosystem of AR developers and startups. Companies in the Americas are rapidly adopting AR for training purposes, maintenance, and to improve operational efficiency, driven by a high demand for reducing errors and optimizing supply chain processes. The APAC region emphasizes the use of AR in manufacturing and warehousing and is also pioneering in integrating AR with e-commerce to enhance online shopping experiences. The region's companies invest heavily in AR to gain a competitive edge in local and global markets, propelling innovation and development in the AR space. EMEA presents a mixed scenario, with European countries leading in the adoption of AR for complex manufacturing processes aimed at precision and minimizing defects. The use of AR in the EMEA supply chain is also geared towards sustainability and reducing carbon footprints, with companies leveraging AR for better route planning and energy-efficient warehouse management. Stringent regulations, a focus on high-quality standards, and significant government and private investment in technology development support the production and integration of AR technologies in this region. Companies in the EMEA region are increasingly partnering with AR solution providers to improve logistics and customer service and maintain compliance with regulatory standards.

Market Insights

Market Dynamics

The market dynamics represent an ever-changing landscape of the Augmented Reality in Supply Chain Market by providing actionable insights into factors, including supply and demand levels. Accounting for these factors helps design strategies, make investments, and formulate developments to capitalize on future opportunities. In addition, these factors assist in avoiding potential pitfalls related to political, geographical, technical, social, and economic conditions, highlighting consumer behaviors and influencing manufacturing costs and purchasing decisions.

Market Drivers
- Growing need for automated and efficient supply chain processes across end-use industries
- Increasing investments and initiatives towards Industry 4.0 with digitalization of supply chains
- Expansion of eCommerce and retail sector

Market Restraints
- High cost associated with integration of advanced technological infrastructure

Market Opportunities
- Introduction of advanced AR-based hardware and software
- Potential adoption of AR in supply chain for remote assistance, maintenance, and training

Market Challenges
- Concerns associated with security and cyber attacks

Market Segmentation Analysis
- Offering: Increasing incorporation of advanced AR hardware into supply chain management
- Application: Growing adoption of augmented reality for warehouse optimization

Market Disruption Analysis
Porter's Five Forces Analysis
Value Chain & Critical Path Analysis
Pricing Analysis
Technology Analysis
Patent Analysis
Trade Analysis
Regulatory Framework Analysis

FPNV Positioning Matrix

The FPNV positioning matrix is essential in evaluating the market positioning of the vendors in the Augmented Reality in Supply Chain Market. This matrix offers a comprehensive assessment of vendors, examining critical metrics related to business strategy and product satisfaction. This in-depth assessment empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success, namely Forefront (F), Pathfinder (P), Niche (N), or Vital (V).

Market Share Analysis

The market share analysis is a comprehensive tool that provides an insightful and in-depth assessment of the current state of vendors in the Augmented Reality in Supply Chain Market. By meticulously comparing and analyzing vendor contributions, companies are offered a greater understanding of their performance and the challenges they face when competing for market share. These contributions include overall revenue, customer base, and other vital metrics. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With these illustrative details, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.

Recent Developments

Displai Aims to Enable Augmented Reality Packaging

Displai introduced a program designed to elevate consumer-brand interactions through AR-enabled product packaging. This initiative makes it possible for consumers to bring virtual experiences to life by simply scanning product packaging with their smartphones, granting them access to a wealth of product details and exclusive offerings. By utilizing Displai's cutting-edge AR technology, participants in the program benefit from access to its proprietary software, comprehensive training, and support, along with collaborative marketing opportunities. [Published On: 2023-04-12]

Vuzix Receives Volume Follow-on Smart Glasses Order from Acuraflow to Supply Pharmaceutical Customer

Vuzix Corporation, a forefront supplier of Smart Glasses and Augmented Reality (AR) technologies, has proudly announced the successful receipt and fulfillment of a substantial follow-on order for its innovative smart glasses from Acuraflow. Acuraflow, known for its pioneering efforts in sustainable management solutions, placed this order with a primary focus on serving a client within the pharmaceutical sector. This development underscores Vuzix's pivotal role in enhancing operational efficiencies through cutting-edge AR solutions across industry verticals. [Published On: 2023-04-12]

Iristick Announces EUR 4 Million Capital Increase

Iristick secured a significant funding boost of EUR 4 million, courtesy of a consortium led by Saffelberg Investments. This strategic financial injection is set to empower Iristick to enrich its focus on delivering comprehensive solutions across crucial sectors, including healthcare, energy, and logistics. The company plans to leverage this new capital to make substantial investments aimed at advancing its technological platform, boosting user engagement, and amplifying its sales and marketing pursuits, with a special focus on expanding its footprint in both Europe and the U.S. markets. [Published On: 2023-02-20]

Strategy Analysis & Recommendation

The strategic analysis is essential for organizations seeking a solid foothold in the global marketplace. Companies are better positioned to make informed decisions that align with their long-term aspirations by thoroughly evaluating their current standing in the Augmented Reality in Supply Chain Market. This critical assessment involves a thorough analysis of the organization's resources, capabilities, and overall performance to identify its core strengths and areas for improvement.

Key Company Profiles

The report delves into recent significant developments in the Augmented Reality in Supply Chain Market, highlighting leading vendors and their innovative profiles. These include A.P. Moller - Maersk AS, Accenture PLC, Amazon.com, Inc., Apple Inc., AT&T Inc., Blippar Ltd., EON Reality, Inc., Extensiv by 3PL Central LLC, Google LLC by Alphabet Inc., Goolton Technology Co., Ltd., Honeywell International Inc., Inter IKEA Systems B.V., International Business Machines Corporation, LogistiVIEW Inc., Magic Leap, Inc., Mazer by XR Wizards sp. z o.o., Microsoft Corporation, Nsflow Sp. z o. o., PTC Inc., Qualcomm Incorporated, SAP SE, Sony Corporation, TeamViewer US, Inc., TechSee Augmented Vision Ltd., Toshiba Corporation, United Parcel Service of America, Inc., Verizon Communications, Vuzix Corporation, and Zebra Technologies Corporation.

Market Segmentation & Coverage

This research report categorizes the Augmented Reality in Supply Chain Market to forecast the revenues and analyze trends in each of the following sub-markets:

Offering
- Hardware
  - Cameras
  - Displays & Projectors
  - Semiconductor Components
  - Sensors

Services
Software
- 3D Modeling
- AR Remote Collaboration
- Documentation
- Navigation
- Visualization
- Workflow Optimization

Application
- Aftersales Services
- Maintenance & Repair
- Training & Learning
- Transport Optimization
- Warehouse Optimization

End-user
- Aerospace & Defense
- Automotive
- Energy & Utility
- Food & Beverage
- Pharmaceuticals
- Retail & Marketing

Region
- Americas
  - Argentina
  - Brazil
  - Canada
  - Mexico
  - United States
    - California
    - Florida
    - Illinois
    - New York
    - Ohio
    - Pennsylvania
    - Texas
- Asia-Pacific
  - Australia
  - China
  - India
  - Indonesia
  - Japan
  - Malaysia
  - Philippines
  - Singapore
  - South Korea
  - Taiwan
  - Thailand
  - Vietnam

Europe, Middle East & Africa
- Denmark
- Egypt
- Finland
- France
- Germany
- Israel
- Italy
- Netherlands
- Nigeria
- Norway
- Poland
- Qatar
- Russia
- Saudi Arabia
- South Africa
- Spain
- Sweden
- Switzerland
- Turkey
- United Arab Emirates
- United Kingdom

Product Code: MRR-E52A78A98135

1. Preface

1.1. Objectives of the Study
1.2. Market Segmentation & Coverage
1.3. Years Considered for the Study
1.4. Currency & Pricing
1.5. Language
1.6. Stakeholders

2. Research Methodology

2.1. Define: Research Objective
2.2. Determine: Research Design
2.3. Prepare: Research Instrument
2.4. Collect: Data Source
2.5. Analyze: Data Interpretation
2.6. Formulate: Data Verification
2.7. Publish: Research Report
2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

5.1. Market Dynamics
- 5.1.1. Drivers
  - 5.1.1.1. Growing need for automated and efficient supply chain processes across end-use industries
  - 5.1.1.2. Increasing investments and initiatives towards Industry 4.0 with digitalization of supply chains
  - 5.1.1.3. Expansion of eCommerce and retail sector
- 5.1.2. Restraints
  - 5.1.2.1. High cost associated with integration of advanced technological infrastructure
- 5.1.3. Opportunities
  - 5.1.3.1. Introduction of advanced AR-based hardware and software
  - 5.1.3.2. Potential adoption of AR in supply chain for remote assistance, maintenance, and training
- 5.1.4. Challenges
  - 5.1.4.1. Concerns associated with security and cyber attacks
5.2. Market Segmentation Analysis
- 5.2.1. Offering: Increasing incorporation of advanced AR hardware into supply chain management
- 5.2.2. Application: Growing adoption of augmented reality for warehouse optimization
5.3. Market Disruption Analysis
5.4. Porter's Five Forces Analysis
- 5.4.1. Threat of New Entrants
- 5.4.2. Threat of Substitutes
- 5.4.3. Bargaining Power of Customers
- 5.4.4. Bargaining Power of Suppliers
- 5.4.5. Industry Rivalry
5.5. Value Chain & Critical Path Analysis
5.6. Pricing Analysis
5.7. Technology Analysis
5.8. Patent Analysis
5.9. Trade Analysis
5.10. Regulatory Framework Analysis

6. Augmented Reality in Supply Chain Market, by Offering

6.1. Introduction
6.2. Hardware
6.3. Services
6.4. Software

7. Augmented Reality in Supply Chain Market, by Application

7.1. Introduction
7.2. Aftersales Services
7.3. Maintenance & Repair
7.4. Training & Learning
7.5. Transport Optimization
7.6. Warehouse Optimization

8. Augmented Reality in Supply Chain Market, by End-user

8.1. Introduction
8.2. Aerospace & Defense
8.3. Automotive
8.4. Energy & Utility
8.5. Food & Beverage
8.6. Pharmaceuticals
8.7. Retail & Marketing

9. Americas Augmented Reality in Supply Chain Market

9.1. Introduction
9.2. Argentina
9.3. Brazil
9.4. Canada
9.5. Mexico
9.6. United States

10. Asia-Pacific Augmented Reality in Supply Chain Market

10.1. Introduction
10.2. Australia
10.3. China
10.4. India
10.5. Indonesia
10.6. Japan
10.7. Malaysia
10.8. Philippines
10.9. Singapore
10.10. South Korea
10.11. Taiwan
10.12. Thailand
10.13. Vietnam

11. Europe, Middle East & Africa Augmented Reality in Supply Chain Market

11.1. Introduction
11.2. Denmark
11.3. Egypt
11.4. Finland
11.5. France
11.6. Germany
11.7. Israel
11.8. Italy
11.9. Netherlands
11.10. Nigeria
11.11. Norway
11.12. Poland
11.13. Qatar
11.14. Russia
11.15. Saudi Arabia
11.16. South Africa
11.17. Spain
11.18. Sweden
11.19. Switzerland
11.20. Turkey
11.21. United Arab Emirates
11.22. United Kingdom

12. Competitive Landscape

12.1. Market Share Analysis, 2023
12.2. FPNV Positioning Matrix, 2023
12.3. Competitive Scenario Analysis
- 12.3.1. Displai Aims to Enable Augmented Reality Packaging
- 12.3.2. Vuzix Receives Volume Follow-on Smart Glasses Order from Acuraflow to Supply Pharmaceutical Customer
- 12.3.3. Iristick Announces EUR 4 Million Capital Increase
12.4. Strategy Analysis & Recommendation

13. Competitive Portfolio

13.1. Key Company Profiles
13.2. Key Product Portfolio