Authentication & Brand Protection Market by Products, Technology, Authentication Mode, Application

Description

List of Tables

[186 Pages Report] The Authentication & Brand Protection Market size was estimated at USD 3.03 billion in 2023 and expected to reach USD 3.34 billion in 2024, at a CAGR 10.06% to reach USD 5.94 billion by 2030.

Global Authentication & Brand Protection Market

KEY MARKET STATISTICS
Base Year [2023]	USD 3.03 billion
Estimated Year [2024]	USD 3.34 billion
Forecast Year [2030]	USD 5.94 billion
CAGR (%)	10.06%

FPNV Positioning Matrix

The FPNV Positioning Matrix is pivotal in evaluating the Authentication & Brand Protection Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).

Market Share Analysis

The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Authentication & Brand Protection Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.

Key Company Profiles

The report delves into recent significant developments in the Authentication & Brand Protection Market, highlighting leading vendors and their innovative profiles. These include 3M Company, Advanced Labelworx, Inc., AlpVision SA, Amazon Services LLC, Applied DNA Sciences, Inc., Auth0 by Okta, Inc., Authentic Vision GmbH, Authentix, Inc., Avery Dennison Corporation, Blue Bite, LLC by Markem-Imaje Group, Brady Worldwide, Inc., Centro Grafico dg S.p.A., Crane & Co., Inc., Digimarc Corporation, Dover Corporation, Giesecke+Devrient GmbH, HID Global Corporation, Infineon Technologies AG, Merck KGaA, NXP Semiconductors N.V., OPTEL GROUP, Paragon Group Limited, SCOPSIS, Shopee Pte. Ltd., and VALMARC Corporation.

Market Segmentation & Coverage

This research report categorizes the Authentication & Brand Protection Market to forecast the revenues and analyze trends in each of the following sub-markets:

Products
- Authentication Chips
- Barcodes
- Holograms
- QR Codes
- RFID
- Security Inks
- Security Labels
Technology
- Covert
- Digital
- Forensic
- Overt
Authentication Mode
- Blockchain Authentication
- Smartphone Authentication
Application
- Apparel
- Automotive
- Cosmetics
- Electronics
- Food & Beverages
- Luxury Goods
- Pharmaceuticals
Region
- Americas
  - Argentina
  - Brazil
  - Canada
  - Mexico
  - United States
    - California
    - Florida
    - Illinois
    - New York
    - Ohio
    - Pennsylvania
    - Texas
- Asia-Pacific
  - Australia
  - China
  - India
  - Indonesia
  - Japan
  - Malaysia
  - Philippines
  - Singapore
  - South Korea
  - Taiwan
  - Thailand
  - Vietnam
- Europe, Middle East & Africa
  - Denmark
  - Egypt
  - Finland
  - France
  - Germany
  - Israel
  - Italy
  - Netherlands
  - Nigeria
  - Norway
  - Poland
  - Qatar
  - Russia
  - Saudi Arabia
  - South Africa
  - Spain
  - Sweden
  - Switzerland
  - Turkey
  - United Arab Emirates
  - United Kingdom

The report offers valuable insights on the following aspects:

1. Market Penetration: It presents comprehensive information on the market provided by key players.

2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.

3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.

4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.

5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.

The report addresses key questions such as:

1. What is the market size and forecast of the Authentication & Brand Protection Market?

2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Authentication & Brand Protection Market?

3. What are the technology trends and regulatory frameworks in the Authentication & Brand Protection Market?

4. What is the market share of the leading vendors in the Authentication & Brand Protection Market?

5. Which modes and strategic moves are suitable for entering the Authentication & Brand Protection Market?

Product Code: MRR-FD3F12D531CA

1. Preface

1.1. Objectives of the Study
1.2. Market Segmentation & Coverage
1.3. Years Considered for the Study
1.4. Currency & Pricing
1.5. Language
1.6. Limitations
1.7. Assumptions
1.8. Stakeholders

2. Research Methodology

2.1. Define: Research Objective
2.2. Determine: Research Design
2.3. Prepare: Research Instrument
2.4. Collect: Data Source
2.5. Analyze: Data Interpretation
2.6. Formulate: Data Verification
2.7. Publish: Research Report
2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

4.1. Introduction
4.2. Authentication & Brand Protection Market, by Region

5. Market Insights

5.1. Market Dynamics
- 5.1.1. Drivers
  - 5.1.1.1. Increasing number of illicit trade activities and need to safeguard the product and brand value
  - 5.1.1.2. Stringent anti-counterfeiting laws and regulations enforced by governments
  - 5.1.1.3. Accelerating adoption of track & trace technologies
- 5.1.2. Restraints
  - 5.1.2.1. High cost related to implementation of authentication and brand protection solutions
- 5.1.3. Opportunities
  - 5.1.3.1. Emergence of Visual-AI in brand protection
  - 5.1.3.2. Potential research for authentication and brand protection in the metaverse
- 5.1.4. Challenges
  - 5.1.4.1. Complexity and adaptability issues in managing authentication measures
5.2. Market Segmentation Analysis
5.3. Market Trend Analysis
5.4. Cumulative Impact of High Inflation
5.5. Porter's Five Forces Analysis
- 5.5.1. Threat of New Entrants
- 5.5.2. Threat of Substitutes
- 5.5.3. Bargaining Power of Customers
- 5.5.4. Bargaining Power of Suppliers
- 5.5.5. Industry Rivalry
5.6. Value Chain & Critical Path Analysis
5.7. Regulatory Framework

6. Authentication & Brand Protection Market, by Products

6.1. Introduction
6.2. Authentication Chips
6.3. Barcodes
6.4. Holograms
6.5. QR Codes
6.6. RFID
6.7. Security Inks
6.8. Security Labels

7. Authentication & Brand Protection Market, by Technology

7.1. Introduction
7.2. Covert
7.3. Digital
7.4. Forensic
7.5. Overt

8. Authentication & Brand Protection Market, by Authentication Mode

8.1. Introduction
8.2. Blockchain Authentication
8.3. Smartphone Authentication

9. Authentication & Brand Protection Market, by Application

9.1. Introduction
9.2. Apparel
9.3. Automotive
9.4. Cosmetics
9.5. Electronics
9.6. Food & Beverages
9.7. Luxury Goods
9.8. Pharmaceuticals

10. Americas Authentication & Brand Protection Market

10.1. Introduction
10.2. Argentina
10.3. Brazil
10.4. Canada
10.5. Mexico
10.6. United States

11. Asia-Pacific Authentication & Brand Protection Market

11.1. Introduction
11.2. Australia
11.3. China
11.4. India
11.5. Indonesia
11.6. Japan
11.7. Malaysia
11.8. Philippines
11.9. Singapore
11.10. South Korea
11.11. Taiwan
11.12. Thailand
11.13. Vietnam

12. Europe, Middle East & Africa Authentication & Brand Protection Market

12.1. Introduction
12.2. Denmark
12.3. Egypt
12.4. Finland
12.5. France
12.6. Germany
12.7. Israel
12.8. Italy
12.9. Netherlands
12.10. Nigeria
12.11. Norway
12.12. Poland
12.13. Qatar
12.14. Russia
12.15. Saudi Arabia
12.16. South Africa
12.17. Spain
12.18. Sweden
12.19. Switzerland
12.20. Turkey
12.21. United Arab Emirates
12.22. United Kingdom

13. Competitive Landscape

13.1. FPNV Positioning Matrix
13.2. Market Share Analysis, By Key Player
13.3. Competitive Scenario Analysis, By Key Player

14. Competitive Portfolio

14.1. Key Company Profiles
- 14.1.1. 3M Company
- 14.1.2. Advanced Labelworx, Inc.
- 14.1.3. AlpVision SA
- 14.1.4. Amazon Services LLC
- 14.1.5. Applied DNA Sciences, Inc.
- 14.1.6. Auth0 by Okta, Inc.
- 14.1.7. Authentic Vision GmbH
- 14.1.8. Authentix, Inc.
- 14.1.9. Avery Dennison Corporation
- 14.1.10. Blue Bite, LLC by Markem-Imaje Group
- 14.1.11. Brady Worldwide, Inc.
- 14.1.12. Centro Grafico dg S.p.A.
- 14.1.13. Crane & Co., Inc.
- 14.1.14. Digimarc Corporation
- 14.1.15. Dover Corporation
- 14.1.16. Giesecke+Devrient GmbH
- 14.1.17. HID Global Corporation
- 14.1.18. Infineon Technologies AG
- 14.1.19. Merck KGaA
- 14.1.20. NXP Semiconductors N.V.
- 14.1.21. OPTEL GROUP
- 14.1.22. Paragon Group Limited
- 14.1.23. SCOPSIS
- 14.1.24. Shopee Pte. Ltd.
- 14.1.25. VALMARC Corporation
14.2. Key Product Portfolio

15. Appendix

15.1. Discussion Guide
15.2. License & Pricing