Air Purification Market by Product Type, Technology, Mounting Type, Distribution Channel, End-User

List of Tables

[193 Pages Report] The Air Purification Market size was estimated at USD 16.55 billion in 2023 and expected to reach USD 18.50 billion in 2024, at a CAGR 11.88% to reach USD 36.33 billion by 2030.

Air purification refers to the technique of extracting contaminants from the air, improving its quality, and making it healthier for individuals to breathe. This involves a range of technologies, including but not limited to high-efficiency particulate air (HEPA) filters, activated carbon, ultraviolet germicidal irradiation, and photocatalytic oxidation. The key drivers of the air purification industry include raising awareness of the health impacts of indoor pollution, stringent environmental and occupational health regulations, and the rising prevalence of airborne diseases. In addition, rapid urbanization and industrialization have escalated the need for purification systems, with the growing incorporation of smart technologies for enhanced air quality monitoring and control. However, restraints include high installation and maintenance costs of air purification systems, which can deter potential customers, particularly in price-sensitive economies. There is skepticism regarding the effectiveness of these systems among certain user segments. Moreover, the sector presents substantial opportunities. Increasing investments in research and development of new and efficient technologies, rising disposable incomes in developing nations, and the expanding application areas for air purifiers in residential, commercial, and industrial sectors indicate lucrative opportunities.

KEY MARKET STATISTICS
Base Year [2023]	USD 16.55 billion
Estimated Year [2024]	USD 18.50 billion
Forecast Year [2030]	USD 36.33 billion
CAGR (%)	11.88%

Product Type: Growing popularity of standalone air purifiers for personal use in homes or offices

In-duct air purifiers are integrated directly into the heating, ventilation, and air conditioning system of a building. They are generally utilized in residential and commercial settings to enhance indoor air quality and reduce airborne contaminants throughout the space. In-duct air purifiers are ideal for consumers looking for a whole-home or whole-building solution, ensuring consistent air quality with minimal maintenance. Self-contained or standalone air purifiers are portable units designed to purify the air in a single room or specified area. These cleaners come in various sizes and are ideal for consumers requiring flexibility or those living in rental properties. Upper-air cleaners are designed to purify the air using ultraviolet germicidal irradiation (UVGI) to neutralize airborne pathogens, mostly installed above head height to provide continuous air disinfection in occupied spaces such as hospitals, schools, and transportation hubs. Compared to in-duct and standalone purifiers, upper-air units specialize in disinfecting the air instead of removing particulate matter. They require strategic placement and informed usage to be effective and are often used alongside other air purification methods.

Technology: Rising preference for activated carbon filters for improving in-home air quality for allergen removal and odor neutralization

Activated carbon filters are a form of carbon processed with small, low-volume pores that expand the surface area available for adsorption or chemical reactions. Such filters effectively trap gas molecules on a charcoal bed, making them highly efficient at releasing volatile organic compounds (VOCs) and odors from the atmosphere. HEPA stands for high-efficiency particulate air filters, known for their ability to trap at least 99.97% of particles that are 0.3 µm in size. They are widely recommended for removing allergens, dust, pet dander, and pollen. HEPA filters are an excellent choice for individuals seeking relief from allergies or asthma. These devices emit a cloud of charged ions that attract dust, pollen, and other pollutants, causing them to clump together until they are heavy enough to fall out of the air and be swept up or vacuumed. Although quiet in operation, they are sometimes criticized for producing ozone, a lung irritant.

Air purifiers using UV technology are equipped with a UV-C light. This light has germicidal properties, destroying bacteria, viruses, and molds. UV air purifiers are typically used to complement filter-based air purifiers and are not usually standalone dust or allergen removal solutions. They are particularly preferred in places with a high concern for microbiological contaminants, such as hospitals or homes with immunocompromised individuals. When choosing air purifiers, consumers often need to balance their specific needs with technology capabilities. Activated carbon filters are unrivaled in odor and VOC removal, while HEPA filters are most effective for particles such as dust, pollen, and pet dander. Ionic air purifiers offer quiet operations and are well-suited for capturing ultrafine particles, but they can be problematic due to potential ozone production. As for UV technology, it provides an additional layer of protection against microorganisms but does little for particulate removal.

Mounting Type: Rising adoption of portable air purifiers for personal use, targeted applications, and cost savings

Fixed air purifiers are typically installed in a central location or connected to an HVAC system within a residential or commercial space. They are ideal for consumers seeking a permanent air quality solution that efficiently purifies the air throughout the indoor environment. Portable air purifiers are designed for flexibility and are particularly beneficial for consumers who want a lightweight, movable unit. They can be easily transferred from one room to another, making them perfect for those living in smaller apartments, those traveling frequently, or individuals looking to target a room where they spend considerable time. When comparing fixed and portable air purifiers, several factors must be considered, including the installation cost, maintenance, coverage area, and energy consumption. Fixed air purifiers are more expensive upfront, require professional installation, and have higher maintenance costs due to integrated HVAC systems. However, they offer more powerful and consistent air purification. On the other hand, portable air purifiers are less costly in the short term and can be operational right out of the box. The ongoing maintenance, such as filter replacement, is typically simpler, and they are also energy-efficient given their smaller size and lower power consumption.

End-User: Wider application of industrial air purifiers in continuous operation for capturing and containing hazardous materials for safe disposal

Commercial spaces including office buildings, schools, and healthcare facilities have a high need for air purification to maintain a healthy environment for occupants. These spaces often prioritize air purifiers with HEPA filters for removing particulates, activated carbon filters for volatile organic compounds (VOCs) and odors, and UV-C light for germicidal irradiation. Industrial environments, including manufacturing plants, warehouses, and chemical processing facilities, often deal with more airborne pollutants than commercial spaces. As such, air purifiers used in industrial settings focus on high-capacity filtration systems equipped to deal with significant amounts of dust, chemicals, and other hazardous particulates. The residential sector generally favors air purifiers that are compact, quiet, and aesthetically pleasing. The primary concern for homeowners is the removal of common allergens, pet dander, dust, and pollutants that come from outside as well as indoor sources such as cleaning products and cooking fumes. Unlike commercial and industrial purifiers, residential air purifiers have less demanding performance requirements but emphasize ease of use, design, and the ability to blend into home decor. Smart features such as air quality sensors, smartphone connectivity, and voice control are also popular among residential users.

Regional Insights

The air purification market in the Americas, particularly in the United States and Canada, is characterized by a high level of awareness regarding air quality and the effects of pollution on health. This has led to a robust demand for air purification solutions in residential and commercial sectors. A significant driver in this market is innovation and technological advancement in smart air purifiers, which are integrated with features such as real-time air quality monitoring and remote control through mobile devices. South American markets are growing, with consumer awareness about indoor air quality beginning to gain traction. The EMEA region presents a diverse air purification market landscape, with mature markets in Western Europe emphasizing high-efficiency particulate air (HEPA) filters and eco-friendly products. In contrast, the Middle East and African markets are driven by increasing urbanization, sand storms, and concerns about indoor air quality related to construction dust and industrial pollution. Regulatory standards imposed by the European Union, such as the Ecodesign Directive, also significantly influence this region's product design and market trends. The Asia-Pacific region is observing rapid growth in the air purification market, primarily driven by urbanization, rising disposable incomes, and worsening air pollution levels, particularly in countries including China and India. The presence of local manufacturers and brands that offer competitive pricing is noteworthy in the APAC market. Additionally, government initiatives to combat air pollution contribute to the market's expansion.

FPNV Positioning Matrix

The FPNV Positioning Matrix is pivotal in evaluating the Air Purification Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).

Market Share Analysis

The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Air Purification Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.

Key Company Profiles

The report delves into recent significant developments in the Air Purification Market, highlighting leading vendors and their innovative profiles. These include Alen Corporation, AllerAir Industries, Inc., Austin Air Systems, Blueair, Byers Scientific, Camfil AB, Daikin Industries, Ltd., Dyson Limited, Eureka Forbes Ltd., Genano Ltd., Honeywell International Inc., IQAir, Kent RO Systems Ltd., Koninklijke Philips N.V., LG Electronics Inc., Molekule, Inc., Newell Brands Inc., Panasonic Corporation, Samsung Electronics Co., Ltd., Sharp Corporation, TEQOYA SAS, Unilever PLC, Whirlpool Corporation, Winix Inc., and Xiaomi Corporation.

Market Segmentation & Coverage

This research report categorizes the Air Purification Market to forecast the revenues and analyze trends in each of the following sub-markets:

Product Type
- In-duct Air Purifiers
- Self-Contained or Standalone Air Purifiers
- Upper-Air Purifiers

Technology
- Activated Carbon Filter Air Purifiers
- HEPA Filtration Air Purifiers
- Ionic Filter Air Purifiers
- Ultraviolet (UV) Technology Air Purifiers

Mounting Type
- Fixed Air Purifiers
- Portable Air Purifiers

Distribution Channel
- Offline
  - Hypermarkets or Supermarkets
  - Specialty Stores

Online
- Company-Owned Websites
- e-Commerce Websites

End-User
- Commercial
- Industrial
- Residential

Region
- Americas
  - Argentina
  - Brazil
  - Canada
  - Mexico
  - United States
    - California
    - Florida
    - Illinois
    - New York
    - Ohio
    - Pennsylvania
    - Texas
- Asia-Pacific
  - Australia
  - China
  - India
  - Indonesia
  - Japan
  - Malaysia
  - Philippines
  - Singapore
  - South Korea
  - Taiwan
  - Thailand
  - Vietnam

Europe, Middle East & Africa
- Denmark
- Egypt
- Finland
- France
- Germany
- Israel
- Italy
- Netherlands
- Nigeria
- Norway
- Poland
- Qatar
- Russia
- Saudi Arabia
- South Africa
- Spain
- Sweden
- Switzerland
- Turkey
- United Arab Emirates
- United Kingdom

The report offers valuable insights on the following aspects:

1. Market Penetration: It presents comprehensive information on the market provided by key players.

2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.

3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.

4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.

5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.

The report addresses key questions such as:

1. What is the market size and forecast of the Air Purification Market?

2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Air Purification Market?

3. What are the technology trends and regulatory frameworks in the Air Purification Market?

4. What is the market share of the leading vendors in the Air Purification Market?

5. Which modes and strategic moves are suitable for entering the Air Purification Market?

Product Code: MRR-434CCDA04BD3

1. Preface

1.1. Objectives of the Study
1.2. Market Segmentation & Coverage
1.3. Years Considered for the Study
1.4. Currency & Pricing
1.5. Language
1.6. Stakeholders

2. Research Methodology

2.1. Define: Research Objective
2.2. Determine: Research Design
2.3. Prepare: Research Instrument
2.4. Collect: Data Source
2.5. Analyze: Data Interpretation
2.6. Formulate: Data Verification
2.7. Publish: Research Report
2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

5.1. Market Dynamics
- 5.1.1. Drivers
  - 5.1.1.1. Increasing Air Pollution Awareness
  - 5.1.1.2. Increasing Disposable Income among Consumers Coupled with Changing Lifestyles
  - 5.1.1.3. Strict Government Regulations Related to Air Quality Control
- 5.1.2. Restraints
  - 5.1.2.1. Technical Limitations and High Product Costs
- 5.1.3. Opportunities
  - 5.1.3.1. Rising Adoption of Air Pollution Control Equipment in Developing Regions
  - 5.1.3.2. Rising Developments and Innovations in the Air Purifiers due to Rise in the Airborne Diseases and Toxic Levels of Pollution
- 5.1.4. Challenges
  - 5.1.4.1. Risk of Emission of Ozone Gas that are Harmful for Human Health
5.2. Market Segmentation Analysis
- 5.2.1. Product Type: Growing popularity of standalone air purifiers for personal use in homes or offices
- 5.2.2. Technology: Rising preference for activated carbon filters for improving in-home air quality for allergen removal and odor neutralization
- 5.2.3. Mounting Type: Rising adoption of portable air purifiers for personal use, targeted applications, and cost savings
- 5.2.4. End-User: Wider application of industrial air purifiers in continuous operation for capturing and containing hazardous materials for safe disposal
5.3. Market Disruption Analysis
5.4. Porter's Five Forces Analysis
- 5.4.1. Threat of New Entrants
- 5.4.2. Threat of Substitutes
- 5.4.3. Bargaining Power of Customers
- 5.4.4. Bargaining Power of Suppliers
- 5.4.5. Industry Rivalry
5.5. Value Chain & Critical Path Analysis
5.6. Pricing Analysis
5.7. Technology Analysis
5.8. Patent Analysis
5.9. Trade Analysis
5.10. Regulatory Framework Analysis

6. Air Purification Market, by Product Type

6.1. Introduction
6.2. In-duct Air Purifiers
6.3. Self-Contained or Standalone Air Purifiers
6.4. Upper-Air Purifiers

7. Air Purification Market, by Technology

7.1. Introduction
7.2. Activated Carbon Filter Air Purifiers
7.3. HEPA Filtration Air Purifiers
7.4. Ionic Filter Air Purifiers
7.5. Ultraviolet (UV) Technology Air Purifiers

8. Air Purification Market, by Mounting Type

8.1. Introduction
8.2. Fixed Air Purifiers
8.3. Portable Air Purifiers

9. Air Purification Market, by Distribution Channel

9.1. Introduction
9.2. Offline
9.3. Online

10. Air Purification Market, by End-User

10.1. Introduction
10.2. Commercial
10.3. Industrial
10.4. Residential

11. Americas Air Purification Market

11.1. Introduction
11.2. Argentina
11.3. Brazil
11.4. Canada
11.5. Mexico
11.6. United States

12. Asia-Pacific Air Purification Market

12.1. Introduction
12.2. Australia
12.3. China
12.4. India
12.5. Indonesia
12.6. Japan
12.7. Malaysia
12.8. Philippines
12.9. Singapore
12.10. South Korea
12.11. Taiwan
12.12. Thailand
12.13. Vietnam

13. Europe, Middle East & Africa Air Purification Market

13.1. Introduction
13.2. Denmark
13.3. Egypt
13.4. Finland
13.5. France
13.6. Germany
13.7. Israel
13.8. Italy
13.9. Netherlands
13.10. Nigeria
13.11. Norway
13.12. Poland
13.13. Qatar
13.14. Russia
13.15. Saudi Arabia
13.16. South Africa
13.17. Spain
13.18. Sweden
13.19. Switzerland
13.20. Turkey
13.21. United Arab Emirates
13.22. United Kingdom

14. Competitive Landscape

14.1. Market Share Analysis, 2023
14.2. FPNV Positioning Matrix, 2023
14.3. Competitive Scenario Analysis
- 14.3.1. Praan Launches Advanced Air-Purification Device Hive
- 14.3.2. Greentech Announces Expanded Partnership with Innovative Solutions to Provide Filtration Technology for ProGuard Air Purification and Sanitization Products
- 14.3.3. Mann+Hummel Completes Acquisition of China's U-Air
14.4. Strategy Analysis & Recommendation

15. Competitive Portfolio

15.1. Key Company Profiles
15.2. Key Product Portfolio