Cloud/Mobile Backend-as-a-Service Market by Type, Platforms, Deployment, Enterprise Size, Verticals

Description

List of Tables

[198 Pages Report] The Cloud/Mobile Backend-as-a-Service Market size was estimated at USD 17.04 billion in 2023 and expected to reach USD 18.88 billion in 2024, at a CAGR 11.34% to reach USD 36.16 billion by 2030.

Cloud/Mobile Backend-as-a-Service (BaaS), also known as "Mobile Backend as a Service" (MBaaS), is a model that provides web and mobile app developers a solution to link their applications to backend cloud storage and APIs exposed by backend applications while delivering features, including user management, push notifications, and integration with social networking services. These services are provided through the use of custom software development kits (SDKs) and application programming interfaces (APIs). The primary drivers of BaaS include the demand for streamlining application development processes, reducing time to market, and simplifying the management of backend services. Additionally, the surging adoption of smartphones and mobile applications in the consumer and enterprise sectors fuels the necessity for scalable backend services to accommodate a growing number of users and data. However, the BaaS industry faces challenges such as data security and privacy concerns, especially given the stringent regulations such as the GDPR. There is also the issue of vendor lock-in, where developers can become overly reliant on a single BaaS provider, complicating migration to another service if needed. The continuous evolution of mobile devices and the increasing complexity of mobile applications present significant opportunities for BaaS providers. There is a growing trend of using artificial intelligence (AI), machine learning (ML), and analytics within BaaS offerings. Moreover, the onset of the Internet of Things (IoT) and the need for real-time database synchronization across devices offer new BaaS opportunities.

KEY MARKET STATISTICS
Base Year [2023]	USD 17.04 billion
Estimated Year [2024]	USD 18.88 billion
Forecast Year [2030]	USD 36.16 billion
CAGR (%)	11.34%

Platform: Growing proliferation of Android platforms and apps due to the penetration of smartphones across the world

Android refers to a mobile operating system developed by Google and provides a vast ecosystem where BaaS plays a crucial role for developers. Android developers often prefer services and providers that offer native integration, cross-platform capabilities, and a seamless environment for app development. Such providers regularly update their platforms, ensuring that the latest Android features and security practices are supported. iOS, Apple's operating system for mobile devices, has its own ecosystem where BaaS providers thrive by offering specialized services. iOS developers may prefer services for their tighter integration with Apple's hardware and software standards as well as their commitment to user privacy, which aligns with Apple's own policies. The choice of BaaS can affect how efficiently an app operates within the Apple ecosystem and can leverage specific iOS-only features. Additionally, iOS BaaS platforms adhere to stringent security protocols to protect sensitive and personal data and ensure compliance with privacy standards, thereby cultivating user trust and app credibility.

Applications: Growing need for user authentication to facilitate optimum privacy and data security capabilities

Cloud storage and backup services are critical for businesses looking to ensure data redundancy and availability. With the increase in data volume, need-based preferences include scalability, security, and cost-effectiveness. Businesses with large sets of unstructured data may prioritize scalability and speed, while those handling sensitive information would place security at the forefront. Database management in BaaS platforms includes services that handle data modeling, storage, retrieval, and management. The preferences here could be based on the type of database (NoSQL or SQL), scalability, and the need for real-time data synchronization. Startups may prefer managed databases for their ease of use and scalability, while larger businesses might need more controlled, robust database solutions. Push notifications are essential for engaging users and improving retention rates. The need here varies based on the target audience, with some apps requiring immediate notifications while others might prefer infrequent, timed updates. Personalization and automation are also growing in preference for this service. User authentication services ensure that only authorized users can access an application. Preferences here include ease of integration, security features such as multi-factor authentication, and support for various authentication methods (social, email/password, biometrics.). Enterprises with sensitive data might weigh security features more heavily than startups focusing on user experience and easy onboarding.

Regional Insights

In the Americas region, particularly the U.S. and Canada, the adoption of cloud/mobile BaaS solutions has shown significant growth due to the widespread utilization of cloud computing, an emphasis on mobile-first strategies, and the proliferation of IoT devices. Due to the presence of several key technological enterprises, the Americas region sees continuous investments and research in cloud infrastructure, leading to innovative BaaS offerings. Companies are increasingly patenting new methodologies in serverless architectures and cloud services aimed at enhancing scalability and security for their clients. In the European Union, stringent data privacy laws such as the General Data Protection Regulation (GDPR) have a significant influence on customer purchasing behavior, driving demand for BaaS solutions that offer robust data protection features. This has led to innovative service models and research in privacy-preserving technologies, with companies actively seeking patents to safeguard their competitive edge. The Middle East is experiencing a digital transformation with an emphasis on smart city initiatives and enterprise mobility. There is a concerted effort to invest in cloud services and backend platforms that can support large-scale projects, with consumer needs geared towards high availability and multi-region support. APAC's BaaS market is growing rapidly due to widespread digital transformation and government efforts to promote innovation in cloud computing and digitalization. Countries such as India, South Korea, and China also host several start-ups and small and medium-sized enterprises that need cost-effective cloud backend services and solutions.

FPNV Positioning Matrix

The FPNV Positioning Matrix is pivotal in evaluating the Cloud/Mobile Backend-as-a-Service Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).

Market Share Analysis

The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Cloud/Mobile Backend-as-a-Service Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.

Key Company Profiles

The report delves into recent significant developments in the Cloud/Mobile Backend-as-a-Service Market, highlighting leading vendors and their innovative profiles. These include 8base, Inc., Altogic Inc., Amazon Web Services, Inc., Apps Panel Sarl, Back4App, Inc., Backendless Corp., brainCloud Services, Cloudflare, Inc., CMARIX TechnoLabs Pvt. Ltd., Contentful GmbH, Couchbase, Inc., Google LLC by Alphabet Inc., International Business Machines Corporation, Kii, Inc., Kuzzle, Medium Corporation, Microsoft Corporation, Okta, Inc., Optimove by Mobius Solutions, Ltd., Oracle Corporation, Progress Software Corporation, Radixweb, Realm by MongoDB, Inc., ShepHertz Technologies Pvt Ltd., Temenos AG, and Wipro Limited.

Market Segmentation & Coverage

This research report categorizes the Cloud/Mobile Backend-as-a-Service Market to forecast the revenues and analyze trends in each of the following sub-markets:

Type
- Cloud Storage & Backup
- Database Management
- Push Notifications
- UserAuthentication

Platforms
- Android
- iOS

Deployment
- Hybrid
- Private
- Public

Enterprise Size
- Large Enterprises
- Small & Medium-Sized Enterprises

Verticals
- BFSI
- Gaming
- Healthcare & Pharmaceuticals
- IT & ITeS
- Manufacturing
- Media & Entertainment
- Retail & eCommerce
- Telecommunications

Region
- Americas
  - Argentina
  - Brazil
  - Canada
  - Mexico
  - United States
    - California
    - Florida
    - Illinois
    - New York
    - Ohio
    - Pennsylvania
    - Texas
- Asia-Pacific
  - Australia
  - China
  - India
  - Indonesia
  - Japan
  - Malaysia
  - Philippines
  - Singapore
  - South Korea
  - Taiwan
  - Thailand
  - Vietnam

Europe, Middle East & Africa
- Denmark
- Egypt
- Finland
- France
- Germany
- Israel
- Italy
- Netherlands
- Nigeria
- Norway
- Poland
- Qatar
- Russia
- Saudi Arabia
- South Africa
- Spain
- Sweden
- Switzerland
- Turkey
- United Arab Emirates
- United Kingdom

The report offers valuable insights on the following aspects:

1. Market Penetration: It presents comprehensive information on the market provided by key players.

2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.

3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.

4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.

5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.

The report addresses key questions such as:

1. What is the market size and forecast of the Cloud/Mobile Backend-as-a-Service Market?

2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Cloud/Mobile Backend-as-a-Service Market?

3. What are the technology trends and regulatory frameworks in the Cloud/Mobile Backend-as-a-Service Market?

4. What is the market share of the leading vendors in the Cloud/Mobile Backend-as-a-Service Market?

5. Which modes and strategic moves are suitable for entering the Cloud/Mobile Backend-as-a-Service Market?

Product Code: MRR-DD6333AE55D9

1. Preface

1.1. Objectives of the Study
1.2. Market Segmentation & Coverage
1.3. Years Considered for the Study
1.4. Currency & Pricing
1.5. Language
1.6. Stakeholders

2. Research Methodology

2.1. Define: Research Objective
2.2. Determine: Research Design
2.3. Prepare: Research Instrument
2.4. Collect: Data Source
2.5. Analyze: Data Interpretation
2.6. Formulate: Data Verification
2.7. Publish: Research Report
2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

5.1. Market Dynamics
- 5.1.1. Drivers
  - 5.1.1.1. Growing mobile applications with increasing demand for BaaS
  - 5.1.1.2. Inclination towards digitalization across diverse enterprise sectors
  - 5.1.1.3. Adoption of cloud/mobile backend-as-a-service for fintech applications
- 5.1.2. Restraints
  - 5.1.2.1. Possibility of vendor lock-in and technical limitations of the technology
- 5.1.3. Opportunities
  - 5.1.3.1. Integrating new capabilities such as AI, ML, and analytics in cloud/mobile backend-as-a-service
  - 5.1.3.2. Expansion of small and medium-sized enterprises across the world and the need for cost-effective cloud services
- 5.1.4. Challenges
  - 5.1.4.1. Security and data privacy concerns for confidential data and business processes
5.2. Market Segmentation Analysis
- 5.2.1. Platform: Growing proliferation of Android platforms and apps due to the penetration of smartphones across the world
- 5.2.2. Applications: Growing need for user authentication to facilitate optimum privacy and data security capabilities
5.3. Market Disruption Analysis
5.4. Porter's Five Forces Analysis
- 5.4.1. Threat of New Entrants
- 5.4.2. Threat of Substitutes
- 5.4.3. Bargaining Power of Customers
- 5.4.4. Bargaining Power of Suppliers
- 5.4.5. Industry Rivalry
5.5. Value Chain & Critical Path Analysis
5.6. Pricing Analysis
5.7. Technology Analysis
5.8. Patent Analysis
5.9. Trade Analysis
5.10. Regulatory Framework Analysis

6. Cloud/Mobile Backend-as-a-Service Market, by Type

6.1. Introduction
6.2. Cloud Storage & Backup
6.3. Database Management
6.4. Push Notifications
6.5. UserAuthentication

7. Cloud/Mobile Backend-as-a-Service Market, by Platforms

7.1. Introduction
7.2. Android
7.3. iOS

8. Cloud/Mobile Backend-as-a-Service Market, by Deployment

8.1. Introduction
8.2. Hybrid
8.3. Private
8.4. Public

9. Cloud/Mobile Backend-as-a-Service Market, by Enterprise Size

9.1. Introduction
9.2. Large Enterprises
9.3. Small & Medium-Sized Enterprises

10. Cloud/Mobile Backend-as-a-Service Market, by Verticals

10.1. Introduction
10.2. BFSI
10.3. Gaming
10.4. Healthcare & Pharmaceuticals
10.5. IT & ITeS
10.6. Manufacturing
10.7. Media & Entertainment
10.8. Retail & eCommerce
10.9. Telecommunications

11. Americas Cloud/Mobile Backend-as-a-Service Market

11.1. Introduction
11.2. Argentina
11.3. Brazil
11.4. Canada
11.5. Mexico
11.6. United States

12. Asia-Pacific Cloud/Mobile Backend-as-a-Service Market

12.1. Introduction
12.2. Australia
12.3. China
12.4. India
12.5. Indonesia
12.6. Japan
12.7. Malaysia
12.8. Philippines
12.9. Singapore
12.10. South Korea
12.11. Taiwan
12.12. Thailand
12.13. Vietnam

13. Europe, Middle East & Africa Cloud/Mobile Backend-as-a-Service Market

13.1. Introduction
13.2. Denmark
13.3. Egypt
13.4. Finland
13.5. France
13.6. Germany
13.7. Israel
13.8. Italy
13.9. Netherlands
13.10. Nigeria
13.11. Norway
13.12. Poland
13.13. Qatar
13.14. Russia
13.15. Saudi Arabia
13.16. South Africa
13.17. Spain
13.18. Sweden
13.19. Switzerland
13.20. Turkey
13.21. United Arab Emirates
13.22. United Kingdom

14. Competitive Landscape

14.1. Market Share Analysis, 2023
14.2. FPNV Positioning Matrix, 2023
14.3. Competitive Scenario Analysis
- 14.3.1. Fujitsu Forms Merger To Enhance Cloud Services
- 14.3.2. Azure Launches Free Playground for WordPress on App Service
- 14.3.3. Vercel Brings Novel Back-End Tools To Its Front-End Cloud
14.4. Strategy Analysis & Recommendation

15. Competitive Portfolio

15.1. Key Company Profiles
15.2. Key Product Portfolio