Advertising & Marketing Market by Type, Application

Description

List of Tables

[188 Pages Report] The Advertising & Marketing Market size was estimated at USD 900.75 billion in 2023 and expected to reach USD 962.54 billion in 2024, at a CAGR 7.12% to reach USD 1,458.61 billion by 2030.

The advertising & marketing market includes solutions that help to create, communicate, and deliver promotional content to target audiences through various channels. The primary goal of these advertising and marketing platforms is to inform customers about products and services, persuade them to try or purchase those offerings, and ultimately establish brand loyalty. The advertising & marketing platforms include online advertising, traditional media channels, outdoor advertising, direct mail campaigns, event sponsorships, and public relations activities. Rising digital transformations with more people accessing information via digital devices such as smartphones, tablets, and computers are expanding the demand for advertising & marketing platforms. The growing focus among organizations toward reaching potential customers through targeted social media ads/content is expected to elevate the usage of various advertising & marketing platforms. However, privacy & security concerns with the usage of advertising & marketing platforms hamper the market growth. The growing integration of advanced technologies such as artificial intelligence and machine learning that help in analyzing consumer behavior, optimizing ad budgets, and personalizing content to improve engagement rates is expected to create opportunities for market growth.

KEY MARKET STATISTICS
Base Year [2023]	USD 900.75 billion
Estimated Year [2024]	USD 962.54 billion
Forecast Year [2030]	USD 1,458.61 billion
CAGR (%)	7.12%

Type: Growing adoption of digital marketing by performance-driven businesses

Content creation & management focuses on developing valuable information that engages audiences while building brand recognition. Digital marketing encompasses a range of tactics, such as search engine optimization (SEO), pay-per-click (PPC), email marketing, and mobile marketing, that leverage online channels to reach potential customers. Businesses with a strong online presence or aiming for performance-driven goals benefit significantly from digital marketing techniques. Public relations (PR) aims to maintain a favorable image by managing communication between an organization and its stakeholders. Social media management involves creating, publishing, and analyzing content on social media platforms such as Facebook, Twitter, Instagram, and LinkedIn. Businesses looking to engage directly with their audience or create viral marketing campaigns consider this approach. Traditional advertising encompasses offline advertising methods, including print ads in newspapers or magazines, billboards, radio spots, and TV commercials.

Application: Rising application of advertising & marketing across the fashion & beauty sector for reaching their target audience

In the automotive industry, advertising & marketing efforts focus on promoting vehicle sales through various channels, such as television commercials, online advertisements, and sponsorships. The education sector relies heavily on advertising & marketing to attract students and promote educational programs. Fashion & beauty brands utilize influencer marketing as a primary strategy for reaching their target audience. Social media platforms such as Instagram have become crucial channels for showcasing products through influencers who endorse them. Finance & banking industries emphasize trustworthiness when crafting their advertising campaigns due to the sensitive nature of financial management. Companies use digital marketing strategies such as email marketing, social media promotions, and content marketing to acquire new clients while retaining existing ones through loyalty rewards programs or similar incentives. Advertising & marketing within the food and beverage industry focus on emphasizing taste, quality, and convenience for target consumers. In the healthcare sector, advertisers prioritize raising awareness about medical services and products while ensuring compliance with regulatory guidelines. Travel & tourism companies rely on advertising campaigns that showcase enticing destinations or experiences at competitive prices to attract potential tourists.

Regional Insights

Americas represents a highly developing landscape for the advertising & marketing market characterized by steady growth in the industrial and commercial sectors with rising demand for advertisements to create awareness toward novel product development. The overgrowing penetration of smartphones, tablets, and smart devices encourages product manufacturers to launch their products over digital advertising platforms to boost sales and profitability, creating a platform for the advertising & marketing market in the Americas. Asia-Pacific region represents a growing landscape for the advertising & marketing market with the increasing usage of mobile and other digital advertising systems by various business enterprises combined with the increasing penetration of internet users. The rising presence of small and medium-sized enterprises (SMEs) with a growing focus on actively engaging, attracting, and reaching larger consumer bases through digital advertisements in the region is expected to create a platform for the advertising & marketing market in the EMEA and APAC region. According to the European Commission (EC), small and medium-sized enterprises (SMEs) are the backbone of Europe's economy, representing 99% of all European Union (EU) businesses. Around 100 million people are employed by small and medium-sized businesses (SMEs), which account for more than half of Europe's GDP and play a critical role in adding value to every economic sector.

FPNV Positioning Matrix

The FPNV Positioning Matrix is pivotal in evaluating the Advertising & Marketing Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).

Market Share Analysis

The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Advertising & Marketing Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.

Key Company Profiles

The report delves into recent significant developments in the Advertising & Marketing Market, highlighting leading vendors and their innovative profiles. These include Accenture PLC, Adobe Inc., Amazon.com, Inc., Apple Inc., Bartle Bogle Hegarty, Inc. by Publicis Groupe S.A., BidVertiser, BuySellAds.com Inc., Daniel J. Edelman Holdings, Inc., Dentsu International Limited, E29 Marketing, LLC, Google LLC by Alphabet Inc., Havas SA by Vivendi SE, Mediaplus Group by Serviceplan Group SE & Co KG, Meta Platforms, Inc., Microsoft Corporation, Moburst Ltd., Mynt Agency, NextRoll, Inc., Omnicom Group Inc., One Media Group, One Media Marketing, OpenX Technologies Inc., Pinterest, Inc., Razorfish, LLC, Rheindigital GmbH, Salesforce, Inc., TBWA Worldwide Inc., The Interpublic Group of Companies, Inc., VCCP Madrid, Viola Communications, X Corp., Yahoo! Inc., and Zerotrillion.

Market Segmentation & Coverage

This research report categorizes the Advertising & Marketing Market to forecast the revenues and analyze trends in each of the following sub-markets:

Type
- Content Creation and Management
- Digital Marketing
- Public Relations
- Social Media Management
- Traditional Advertising

Application
- Automotive
- Education
- Fashion & Beauty
- Finance & Banking
- Food & Beverage
- Healthcare
- Travel & Tourism

Region
- Americas
  - Argentina
  - Brazil
  - Canada
  - Mexico
  - United States
    - California
    - Florida
    - Illinois
    - New York
    - Ohio
    - Pennsylvania
    - Texas
- Asia-Pacific
  - Australia
  - China
  - India
  - Indonesia
  - Japan
  - Malaysia
  - Philippines
  - Singapore
  - South Korea
  - Taiwan
  - Thailand
  - Vietnam

Europe, Middle East & Africa
- Denmark
- Egypt
- Finland
- France
- Germany
- Israel
- Italy
- Netherlands
- Nigeria
- Norway
- Poland
- Qatar
- Russia
- Saudi Arabia
- South Africa
- Spain
- Sweden
- Switzerland
- Turkey
- United Arab Emirates
- United Kingdom

The report offers valuable insights on the following aspects:

1. Market Penetration: It presents comprehensive information on the market provided by key players.

2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.

3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.

4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.

5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.

The report addresses key questions such as:

1. What is the market size and forecast of the Advertising & Marketing Market?

2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Advertising & Marketing Market?

3. What are the technology trends and regulatory frameworks in the Advertising & Marketing Market?

4. What is the market share of the leading vendors in the Advertising & Marketing Market?

5. Which modes and strategic moves are suitable for entering the Advertising & Marketing Market?

Product Code: MRR-434CCDA04A75

1. Preface

1.1. Objectives of the Study
1.2. Market Segmentation & Coverage
1.3. Years Considered for the Study
1.4. Currency & Pricing
1.5. Language
1.6. Stakeholders

2. Research Methodology

2.1. Define: Research Objective
2.2. Determine: Research Design
2.3. Prepare: Research Instrument
2.4. Collect: Data Source
2.5. Analyze: Data Interpretation
2.6. Formulate: Data Verification
2.7. Publish: Research Report
2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

5.1. Market Dynamics
- 5.1.1. Drivers
  - 5.1.1.1. Rapid shift from print advertising to digital advertising
  - 5.1.1.2. High spending of private companies on marketing activities for brand building
  - 5.1.1.3. Rising trend of social media advertising for reaching potential customers
- 5.1.2. Restraints
  - 5.1.2.1. Direct & indirect costs associated with advertising & marketing
- 5.1.3. Opportunities
  - 5.1.3.1. Growing integration of advanced technologies in advertising & marketing platforms
  - 5.1.3.2. Emerging applications with the expansion of eCommerce platforms
- 5.1.4. Challenges
  - 5.1.4.1. Data privacy and security concerns with the usage of advertising & marketing platforms
5.2. Market Segmentation Analysis
- 5.2.1. Type: Growing adoption of digital marketing by performance-driven businesses
- 5.2.2. Application: Rising application of advertising & marketing across the fashion & beauty sector for reaching their target audience
5.3. Market Disruption Analysis
5.4. Porter's Five Forces Analysis
- 5.4.1. Threat of New Entrants
- 5.4.2. Threat of Substitutes
- 5.4.3. Bargaining Power of Customers
- 5.4.4. Bargaining Power of Suppliers
- 5.4.5. Industry Rivalry
5.5. Value Chain & Critical Path Analysis
5.6. Pricing Analysis
5.7. Technology Analysis
5.8. Patent Analysis
5.9. Trade Analysis
5.10. Regulatory Framework Analysis

6. Advertising & Marketing Market, by Type

6.1. Introduction
6.2. Content Creation and Management
6.3. Digital Marketing
6.4. Public Relations
6.5. Social Media Management
6.6. Traditional Advertising

7. Advertising & Marketing Market, by Application

7.1. Introduction
7.2. Automotive
7.3. Education
7.4. Fashion & Beauty
7.5. Finance & Banking
7.6. Food & Beverage
7.7. Healthcare
7.8. Travel & Tourism

8. Americas Advertising & Marketing Market

8.1. Introduction
8.2. Argentina
8.3. Brazil
8.4. Canada
8.5. Mexico
8.6. United States

9. Asia-Pacific Advertising & Marketing Market

9.1. Introduction
9.2. Australia
9.3. China
9.4. India
9.5. Indonesia
9.6. Japan
9.7. Malaysia
9.8. Philippines
9.9. Singapore
9.10. South Korea
9.11. Taiwan
9.12. Thailand
9.13. Vietnam

10. Europe, Middle East & Africa Advertising & Marketing Market

10.1. Introduction
10.2. Denmark
10.3. Egypt
10.4. Finland
10.5. France
10.6. Germany
10.7. Israel
10.8. Italy
10.9. Netherlands
10.10. Nigeria
10.11. Norway
10.12. Poland
10.13. Qatar
10.14. Russia
10.15. Saudi Arabia
10.16. South Africa
10.17. Spain
10.18. Sweden
10.19. Switzerland
10.20. Turkey
10.21. United Arab Emirates
10.22. United Kingdom

11. Competitive Landscape

11.1. Market Share Analysis, 2023
11.2. FPNV Positioning Matrix, 2023
11.3. Competitive Scenario Analysis
- 11.3.1. Accenture PLC Acquires SIGNAL to Enhance its Integrated Marketing Capabilities in Japan
- 11.3.2. Netflix to Partner With Microsoft on New Ad Supported Subscription Plan
- 11.3.3. DoohClick Appointed ad tech Management Partner by Viola Outdoor in the UAE
11.4. Strategy Analysis & Recommendation

12. Competitive Portfolio

12.1. Key Company Profiles
12.2. Key Product Portfolio