Botanical Supplements Market by Source, Age-Group (0-10 Years, 11-20 Years, 21-45 Years), Form, Application, Distribution Channel

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List of Tables

[198 Pages Report] The Botanical Supplements Market size was estimated at USD 42.75 billion in 2023 and expected to reach USD 49.16 billion in 2024, at a CAGR 15.69% to reach USD 118.61 billion by 2030.

Botanical supplements are nutritional supplements made from plants or plant extracts and are often referred to as herbal supplements or phytochemicals. They are used to complement diets and offer extra health advantages over and beyond essential nutrition. A plant's leaves, stems, flowers, roots, and seeds are used to create herbal supplements in various forms, including capsules, tablets, liquids, and teas. Various health advantages, including boosting the immune system, lowering inflammation, enhancing cognitive function, and promoting general wellness, are provided by several botanical supplements that have been used for centuries in traditional medicine. The increasing need for natural and preventive health treatments supports the demand for botanical supplements, facilitated by the availability and accessibility of these items through eCommerce platforms. However, cost-effective alternatives, unstructured regulations, and lack of experimental evidence make it challenging for consumers to buy and use botanical supplements safely and effectively. It is important to consult with a healthcare professional before consuming any new supplement and opting for reputable brands with a quality and safety track record. On the other hand, an emphasis on innovation and distinct research and development (R&D) activities for botanical supplements creates an opportunity to introduce new herbal supplements as manufacturers seek new bioactive compounds that provide special advantages. Moreover, private-label herbal supplements are becoming more popular due to innovative branding and formulations as companies aim to differentiate their products from their competitors.

KEY MARKET STATISTICS
Base Year [2023]	USD 42.75 billion
Estimated Year [2024]	USD 49.16 billion
Forecast Year [2030]	USD 118.61 billion
CAGR (%)	15.69%

Source: Growing demand for leaf-derived botanicals for various health benefits

Flower-based botanical supplements are known for their calming effects on the nervous system and mood-enhancing properties. Fruit-derived botanicals offer essential nutrients that support immune function and boost energy levels. Leaf-based botanicals are rich in phytonutrients, delivering various health benefits, such as anti-inflammatory or digestion-supporting properties. Root-based botanical supplements offer diverse health-enhancing properties with adaptogenic qualities such as stress response improvement or hormonal balance. Seed-derived botanicals leverage the nutritional power of plant seeds to enhance cardiovascular health or promote healthy skin due to their high omega-3 content. Examples include flaxseed, chia seed, and black seed oil supplements. Stem-derived botanicals use active compounds from plant stems such as immune support or cellular repair. The botanical supplement market offers consumers extensive plant-derived health solutions to address their unique needs and preferences. The industry continues to grow as manufacturers innovate and respond to increasing demand for natural wellness products.

Form: Significant demand for powdered botanical supplements due to its versatility and customization

Capsules offer convenience and precise dosing, making them popular among those with difficulty swallowing tablets or disliking herbal tastes. Gummies provide a flavorful and easy-to-consume alternative for individuals who struggle with traditional pills. Liquid botanical supplements deliver fast absorption rates and flexible dosing adjustments. Powdered supplements offer versatility as they can be mixed into beverages or food items. Tablets remain a reliable delivery method for botanical supplements due to their portability and shelf stability. The botanical supplement market provides numerous options tailored to individual preferences. As consumer demand for natural health solutions grows, manufacturers are expected to evolve these offerings with innovative products across all formats.

Age Group: Rising interest of adults aged 21 to 45 to target energy support, stress relief, and mental focus and clarity

The botanical supplements market is tailored to cater to various age groups' unique preferences and requirements. For children aged 0-10 years, essential vitamins and minerals for growth and development are the primary focus. For those aged 11-20 years, botanical supplements target stress management, mental clarity, hormonal balance, acne control, and overall wellness. Adults aged 21 to 45 years are attracted to energy support, stress relief, mental focus and clarity, and reproductive health supplements. Individuals aged between 46-60 years seek botanical supplements addressing age-related concerns such as joint health, heart health maintenance for both men & women dealing with menopause issues (women), prostate health (men), and cognitive function support. Those aged above 60 years rely on supplements centered around bone density support, immune system enhancement, eye health, cognitive function, preservation, and healthy aging. Leading brands Pure Encapsulations Bluebonnet Nutrition dominate this sector. The diverse botanical supplement market continually innovates and expands to meet the distinctive demands of each age group, making it an exciting area for growth and development.

Application: Growing utilization of botanical supplements for maintaining optimal physical health

Anti-cancer botanical supplements containing antioxidants and phytochemicals such as turmeric (curcumin), green tea extract (EGCG), and resveratrol have seen a rise in demand as they may help prevent or slow cancer progression. Bone & joint health botanical supplements often contain glucosamine, chondroitin, MSM (methylsulfonylmethane), and boswellia serrata extract to support cartilage growth and reduce inflammation. Cardiac health botanical supplements containing coenzyme Q10 (CoQ10), omega-3 fatty acids from flaxseeds or fish oil, hawthorn berry extract, or garlic extracts support managing cholesterol levels, healthy heart function, and improved blood circulation. Diabetes management botanical supplements incorporate cinnamon extracts, bitter melon, or fenugreek seeds that may help regulate blood glucose levels. Energy & weight management botanical supplements include green tea extract, garcinia cambogia, and yerba mate, which may boost metabolism and suppress appetite. Gastrointestinal health botanical supplements consisting of probiotics, prebiotics, ginger extracts, or peppermint oil can support gut health by improving digestion and reducing inflammation. General health botanical supplements typically feature multivitamins with plant-based extracts that provide essential nutrients for optimal physical health. The COVID-19 pandemic emphasized the importance of a strong immune system, leading to increased demand for immunity-targeting botanical supplements containing ingredients such as echinacea, elderberry extract, or plant-sourced vitamin C. Recent industry news highlights ongoing innovation and research in botanical supplement development.

Distribution Channel: Wider adoption of offline channels with face-to-face interaction and the ability to examine products physically before purchase

Offline channels, such as health food shops, supermarkets, and pharmacies, cater to customers seeking a traditional shopping experience with in-person interaction and product examination. Online distribution channels offer convenience and diverse product choices through eCommerce platforms or direct-to-consumer (DTC) sales involving manufacturers' websites or subscription services. Offline channels satisfy preferences for tactile evaluation and personalized service, and online channels appeal to those prioritizing convenience, competitive pricing, and product variety. Manufacturers strategically leverage both distribution channels to reach their target audience while adapting to evolving market trends.

Regional Insights

The Americas showcases a significant share and developed market for botanical supplements attributed to the consumer inclination toward herbal extracted medicines and increasing spending on preventive measures for health. The increasing product promotion and awareness through social media across major developed economies support the growth of botanical supplement penetration. In the Asia-Pacific, several steps are being taken by the governments of China, India, South Korea, and Australia, among others, to promote exports from India and export avenues for farmers to grow herbs and medicinal plants in the region. In addition, the European consumer preference for more natural, safe, and effective oral solutions for immunity building, diabetes, and energy & weight management, among others, is creating scope for novel developments and boosting the sales of botanical supplements in these regions. The emphasis of several European manufacturers on developing innovative and natural botanical supplements is expected to fuel market growth.

FPNV Positioning Matrix

The FPNV Positioning Matrix is pivotal in evaluating the Botanical Supplements Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).

Market Share Analysis

The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Botanical Supplements Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.

Key Company Profiles

The report delves into recent significant developments in the Botanical Supplements Market, highlighting leading vendors and their innovative profiles. These include Airenherbals, Amway Corporation, Arbro Pharmaceuticals Pvt. Ltd., Arizona Natural Products, Ayujoy Herbals Ltd., Bactolac Pharmaceutical, Inc., BASF SE, Bio-Botanica by Bio Answer Holdings Inc., BL Bio Lab, LLC, Blackmores Limited by Kirin Holdings Company, Limited, Botanic Healthcare Group, Dabur India Ltd., Fermentis Life Sciences Pvt. Ltd., Gaia Herbs, Inc., Glanbia Nutritionals, Inc., GNC Holdings, LLC, Herb Pharm, LLC, Herbalhills by Isha Agro Developers Pvt. Ltd.., Herbalife International India Pvt. Ltd., Himalaya Wellness Company, Kerry Group PLC, Koninklijke DSM N.V., Lupin Limited, MB-Holding GmbH & Co. KG, Nature's Way Brands, LLC, Nestle S.A., Nutraceutical Corporation, Organic India Pvt. Ltd., Procter & Gamble Company, Prorganiq, Rainbow Light by Renew Life Formulas, LLC, Ricola Group AG, SMPNutra.com, Streamline Pharma Pvt. Ltd., and Super Me Naturals.

Market Segmentation & Coverage

This research report categorizes the Botanical Supplements Market to forecast the revenues and analyze trends in each of the following sub-markets:

Source
- Flower
- Fruits
- Leaves
- Roots
- Seeds
- Stem

Age-Group
- 0-10 Years
- 11-20 Years
- 21-45 Years
- 46-60 Years
- 60 Years and above

Form
- Capsules
- Gummies
- Liquid
- Powder
- Tablets

Application
- Anti-Cancer
- Bone & Joint Health
- Cardiac Health
- Diabetes
- Energy & Weight Management
- Gastrointestinal Health
- General Health
- Immunity

Distribution Channel
- Offline
- Online

Region
- Americas
  - Argentina
  - Brazil
  - Canada
  - Mexico
  - United States
    - California
    - Florida
    - Illinois
    - New York
    - Ohio
    - Pennsylvania
    - Texas
- Asia-Pacific
  - Australia
  - China
  - India
  - Indonesia
  - Japan
  - Malaysia
  - Philippines
  - Singapore
  - South Korea
  - Taiwan
  - Thailand
  - Vietnam

Europe, Middle East & Africa
- Denmark
- Egypt
- Finland
- France
- Germany
- Israel
- Italy
- Netherlands
- Nigeria
- Norway
- Poland
- Qatar
- Russia
- Saudi Arabia
- South Africa
- Spain
- Sweden
- Switzerland
- Turkey
- United Arab Emirates
- United Kingdom

The report offers valuable insights on the following aspects:

1. Market Penetration: It presents comprehensive information on the market provided by key players.

2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.

3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.

4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.

5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.

The report addresses key questions such as:

1. What is the market size and forecast of the Botanical Supplements Market?

2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Botanical Supplements Market?

3. What are the technology trends and regulatory frameworks in the Botanical Supplements Market?

4. What is the market share of the leading vendors in the Botanical Supplements Market?

5. Which modes and strategic moves are suitable for entering the Botanical Supplements Market?

Product Code: MRR-3A2E844FFA4D

1. Preface

1.1. Objectives of the Study
1.2. Market Segmentation & Coverage
1.3. Years Considered for the Study
1.4. Currency & Pricing
1.5. Language
1.6. Stakeholders

2. Research Methodology

2.1. Define: Research Objective
2.2. Determine: Research Design
2.3. Prepare: Research Instrument
2.4. Collect: Data Source
2.5. Analyze: Data Interpretation
2.6. Formulate: Data Verification
2.7. Publish: Research Report
2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

5.1. Market Dynamics
- 5.1.1. Drivers
  - 5.1.1.1. Ongoing consumer awareness for preventive health
  - 5.1.1.2. Growing interest in natural & plant-based remedies
  - 5.1.1.3. Rising availability through eCommerce industry
- 5.1.2. Restraints
  - 5.1.2.1. Unstructured regulations for safety and efficacy of botanical health supplements
- 5.1.3. Opportunities
  - 5.1.3.1. Proliferation in research & development activities for making of novel botanical supplements
  - 5.1.3.2. Adoption of private label herbal supplements through innovative branding and formulations
- 5.1.4. Challenges
  - 5.1.4.1. Presence of cost-effective alternatives for botanical supplements
5.2. Market Segmentation Analysis
- 5.2.1. Source: Growing demand for leaf-derived botanicals for various health benefits
- 5.2.2. Form: Significant demand for powdered botanical supplements due to its versatility and customization
- 5.2.3. Age Group: Rising interest of adults aged 21 to 45 to target energy support, stress relief, and mental focus and clarity
- 5.2.4. Application: Growing utilization of botanical supplements for maintaining optimal physical health
- 5.2.5. Distribution Channel: Wider adoption of offline channels with face-to-face interaction and the ability to examine products physically before purchase
5.3. Market Trend Analysis
- 5.3.1. Inclination toward clean-label products with the introduction of innovative botanical supplements
- 5.3.2. Government support for botanical cultivation and export in the APAC region
- 5.3.3. Improving guidelines for the safe use of botanical supplements and emerging startup ecosystem in EMEA
5.4. Cumulative Impact of Russia-Ukraine Conflict
5.5. Cumulative Impact of High Inflation
5.6. Porter's Five Forces Analysis
- 5.6.1. Threat of New Entrants
- 5.6.2. Threat of Substitutes
- 5.6.3. Bargaining Power of Customers
- 5.6.4. Bargaining Power of Suppliers
- 5.6.5. Industry Rivalry
5.7. Value Chain & Critical Path Analysis
5.8. Regulatory Framework Analysis

6. Botanical Supplements Market, by Source

6.1. Introduction
6.2. Flower
6.3. Fruits
6.4. Leaves
6.5. Roots
6.6. Seeds
6.7. Stem

7. Botanical Supplements Market, by Age-Group

7.1. Introduction
7.2. 0-10 Years
7.3. 11-20 Years
7.4. 21-45 Years
7.5. 46-60 Years
7.6. 60 Years and above

8. Botanical Supplements Market, by Form

8.1. Introduction
8.2. Capsules
8.3. Gummies
8.4. Liquid
8.5. Powder
8.6. Tablets

9. Botanical Supplements Market, by Application

9.1. Introduction
9.2. Anti-Cancer
9.3. Bone & Joint Health
9.4. Cardiac Health
9.5. Diabetes
9.6. Energy & Weight Management
9.7. Gastrointestinal Health
9.8. General Health
9.9. Immunity

10. Botanical Supplements Market, by Distribution Channel

10.1. Introduction
10.2. Offline
10.3. Online

11. Americas Botanical Supplements Market

11.1. Introduction
11.2. Argentina
11.3. Brazil
11.4. Canada
11.5. Mexico
11.6. United States

12. Asia-Pacific Botanical Supplements Market

12.1. Introduction
12.2. Australia
12.3. China
12.4. India
12.5. Indonesia
12.6. Japan
12.7. Malaysia
12.8. Philippines
12.9. Singapore
12.10. South Korea
12.11. Taiwan
12.12. Thailand
12.13. Vietnam

13. Europe, Middle East & Africa Botanical Supplements Market

13.1. Introduction
13.2. Denmark
13.3. Egypt
13.4. Finland
13.5. France
13.6. Germany
13.7. Israel
13.8. Italy
13.9. Netherlands
13.10. Nigeria
13.11. Norway
13.12. Poland
13.13. Qatar
13.14. Russia
13.15. Saudi Arabia
13.16. South Africa
13.17. Spain
13.18. Sweden
13.19. Switzerland
13.20. Turkey
13.21. United Arab Emirates
13.22. United Kingdom

14. Competitive Landscape

14.1. Market Share Analysis, 2023
14.2. FPNV Positioning Matrix, 2023
14.3. Competitive Scenario Analysis
- 14.3.1. Dsm-Firmenich and Indena to Deliver Format-Friendly Next-Gen Botanical Solutions
- 14.3.2. Citrine Global Corp. Announces Binding Agreement to Acquire 51% of iBOT Israel Botanicals, a Nutritional Supplements' Company with Fast-Growing Potential
- 14.3.3. NOOCI Says US Expansion Fuelled by Demand for Natural Solutions and Consumer Receptivity
- 14.3.4. Herbalife Enters Plant-Based Category With Line Of Shakes, Supplements
- 14.3.5. Herbalife Introduces 106 New Wellness Products Globally in Q1 2023
- 14.3.6. Himalaya Wellness debuts Ashwagandha+ line, expands Hello line
- 14.3.7. Global Wellness Company Fine Hygienic Holding Launches eon Longevity, a Powdered Beverage Supplement.
- 14.3.8. Dabur weighs acquisitions to expand across India, Southeast Asia
- 14.3.9. Xbyx closes seven-figure financing round
- 14.3.10. Real Brands Signs Definitive Agreement for the Acquisition of Boulder Botanical & Biosciences Laboratories Assets.
- 14.3.11. Ricola unveiled new packaging design at TFWA Cannes
- 14.3.12. Wellness Brand Lemme Launches Vitamin and Botanical Supplements in Amazon Stores.
- 14.3.13. Miracle Drinks to accelerate expansion through franchise model - initiates SAARTHI PROGRAM
- 14.3.14. Leaven Essential To Launch Branded Botanical Extracts To Global Markets
- 14.3.15. Glanbia Nutritionals launches TechVantage at Vitafoods Europe
- 14.3.16. Amway partners with IIT Bombay to accelerate research in nutraceuticals and herbal supplements.

15. Competitive Portfolio

15.1. Key Company Profiles
15.2. Key Product Portfolio