AR & VR Software Market by Type, Platform, Software Type, Deployment, End-User

List of Tables

[182 Pages Report] The AR & VR Software Market size was estimated at USD 13.45 billion in 2023 and expected to reach USD 15.88 billion in 2024, at a CAGR 18.43% to reach USD 43.96 billion by 2030.

Augmented reality (AR) and virtual reality (VR) software are interactive digital platforms that enhance the real world with computer-generated perceptual information. These technologies integrate digital information with the user's environment in real time through AR or create a fully simulated experience of a different environment through VR. By harnessing advanced 3D graphics, data processing capabilities, and sensor-based input devices, AR & VR software enables the development of immersive applications spanning various sectors, including commercial and business use cases. Meanwhile, the growing adoption of AR & VR software in the entertainment industry and the increased need for immersive learning in the education and healthcare industry enhance the market's potential growth. In addition, the growing number of AR & VR software companies worldwide significantly contribute to the expansion of the market. However, significant cost and privacy issues associated with the AR & VR software hamper the market growth. Market players are working towards innovative strategies such as investing in research to reduce latency issues, fostering cross-platform compatibility and seamless integration between applications, and enhancing data protection measures through encryption and blockchain technology. On the other hand, the adoption of AR & VR in industrial applications subsequently enhances the improvements in the manufacturing process and contributes to the market's future growth.

KEY MARKET STATISTICS
Base Year [2023]	USD 13.45 billion
Estimated Year [2024]	USD 15.88 billion
Forecast Year [2030]	USD 43.96 billion
CAGR (%)	18.43%

Type: Utilization of AR & VR software as a immersive technology to cater a consumer needs

AR software is digitally connected software providing devices such as tablets, phones, headsets, and more real-world experience by generating objects into the real world. In addition, VR is a completely 3D environment-created software that immerses the user into the 3D environment, enabling them to interact with the virtual world in a real way. Virtual reality replaces your vision, while augmented reality enhances it. AR users retain control of their presence in the real world, whereas VR necessitates the use of a headset and other wearable devices.

Platform: Widening availability of AR & VR software through computer enabled platforms

The rapid deployment of AR & VR software in mobile and desktop platforms allows people to interact with virtual objects on the mobile and desktop screen, providing a mixture of display with the real environment and virtual 3D objects. Additionally, VR headsets and console VR allow viewers to see images superimposed onto the real background. The uses of AR and VR for these platforms provide a seamless experience to consumers across industry verticals.

Software Type: Proliferating usage of visualization software to transform user experiences and enhance productivity

3D modeling software enables designers to create complex digital models of real-world objects. 3D modeling software is widely used in industries such as architecture, gaming, and film production, 3D modeling software. AR remote collaboration tools are revolutionizing communication by providing interactive and immersive environments. Documentation software streamlines documentation processes for many industries, such as construction or healthcare. AR & VR-based solutions allow users to access important documents and data through an augmented or virtual environment without disrupting workflows. AR & VR navigation applications enhance user experiences by providing intuitive directions and real-time location-based information. Complex data visualization benefits greatly from AR & VR technology, enabling users to interact with and understand information more efficiently. VR content creation software enables content creators to design captivating environments. Workflow optimization software enhances efficiency across various industries by optimizing workflows such as equipment maintenance, employee training, or retail store management.

Deployment: Increasing adoption of cloud-based VR in commercial applications for real time experience

The deployment of AR and VR through a cloud platform is a persistent digital copy of an environment based on the real world's spatial properties, enabling the sharing of AR experiences with multiple users in real-time. On the other hand, on-premise and hybrid AR & VR combine the possible aspects of both commercial applications. With on-premise and hybrid deployments of AR & VR software in commercial applications, these software helps them to integrate virtual objects that appear as a natural part of the real world and provide seamlessly integrated solutions to the end users, allowing them to support and cater to various industry challenges.

End-User: Rising uses of VR software in educational applications for a training applications

The advent of AR & VR software has revolutionized various sectors by providing immersive experiences for users. AR enhances traditional learning methods in the education sector by overlaying digital information onto physical objects or environments. AR & VR technologies used in the aerospace and defense sector are driven by the need for advanced training, simulation, and maintenance support. Retailers are adopting AR & VR solutions to offer immersive shopping experiences and improve customer engagement. The healthcare industry utilizes AR and VR software for medical training, patient treatment, and rehabilitation. In addition, the automotive and transportation industry widely uses AR and VR software for training purposes, including driving simulators, and to empower customers to customize car models and leverage augmented windshields to increase driver and pilot safety. Meanwhile, VR has gained traction in gaming and video streaming platforms, offering users an immersive experience by transporting them into the heart of the action. The entertainment industry represents a rising interest in AR & VR technologies due to consumers' desire for immersive and interactive experiences. In this sector, AR adds a layer of digital interactivity to existing physical environments, while VR creates new worlds for users to explore.

Regional Insights

In America, the United States, and Canada are key countries in the AR & VR software market due to the U.S. government has filed numerous patents in this domain, focusing on military training and healthcare applications such as virtual health treatment and pain management. The European countries have also shown significant interest in AR & VR technologies for education, entertainment, and industrial tasks. Customers in this region have been found to prioritize high-quality content and seamless integration with the uses of existing AR & VR software embedded devices. In addition, in the Middle East and Africa (MEA) region, countries including Israel and the United Arab Emirates (UAE) are investing heavily in cutting-edge technology such as augmented reality (AR) and virtual reality (VR) due to industrial and aerospace industry expansion. On the other hand, Asia-Pacific countries such as China, Japan, India, South Korea, Australia, and New Zealand are contributing significantly to global advancements in AR & VR software development. Digital initiatives such as 'Digital India' and 'Digital China Strategy' aggressively contributed to the strong market expansion for the AR & VR software in this region.

FPNV Positioning Matrix

The FPNV Positioning Matrix is pivotal in evaluating the AR & VR Software Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).

Market Share Analysis

The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the AR & VR Software Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.

Key Company Profiles

The report delves into recent significant developments in the AR & VR Software Market, highlighting leading vendors and their innovative profiles. These include AB Volvo, Advanced Micro Devices, Inc., Amazon Web Services, Inc., Appinventiv Technologies Pvt. Ltd., Apple Inc., ARLOOPA Inc., Autodesk, Inc., Blippar Ltd., Cisco Systems, Inc., Contentful Group, Cosm Immersive, Epic Games, Inc., Fyusion, Inc. by Cox Automotive, Inc., Google LLC by Alphabet Inc., HQSoftware, Immersed Inc, Inglobe Technologies Srl, Intel Corporation, International Business Machines Corporation, Matterport, Inc., Meta Platforms, Inc., Microsoft Corporation, Mimic Technologies, Inc. by Surgical Science Sweden AB, NEC Corporation, Niantic, Inc., Nuevo Sentido Tecnologico Realidad Aumentada, S.L., Nvidia Corporation, Oracle Corporation, Pixotope Technologies, Plutomen Technologies Pvt Ltd., Pratiti Technologies Pvt Ltd., PTC Inc., Qualcomm Incorporated, REWO by VIAR d.o.o., Salesforce, Inc., SAP SE, SHAMLA TECH Solutions, Sigma Software LLC, Taqtile, Inc., Unity Software Inc., VironIT, Vodafone Group plc, and Zakeke by Futurenext S.r.l..

Market Segmentation & Coverage

This research report categorizes the AR & VR Software Market to forecast the revenues and analyze trends in each of the following sub-markets:

Type
- AR Software
- VR Software

Platform
- Console
- Desktop
- Headsets
- Mobile

Software Type
- 3D Modeling
- AR Remote Collaboration
- Documentation
- Navigation
- Visualization
- VR Content Creation
- Workflow Optimization

Deployment
- Hybrid
- On-Cloud
- On-Premises

End-User
- Aerospace & Defense
- Automotive & Transportation
- Consumer Goods & Retail
- Education
- Entertainment & Gaming
- Healthcare

Region
- Americas
  - Argentina
  - Brazil
  - Canada
  - Mexico
  - United States
    - California
    - Florida
    - Illinois
    - New York
    - Ohio
    - Pennsylvania
    - Texas
- Asia-Pacific
  - Australia
  - China
  - India
  - Indonesia
  - Japan
  - Malaysia
  - Philippines
  - Singapore
  - South Korea
  - Taiwan
  - Thailand
  - Vietnam

Europe, Middle East & Africa
- Denmark
- Egypt
- Finland
- France
- Germany
- Israel
- Italy
- Netherlands
- Nigeria
- Norway
- Poland
- Qatar
- Russia
- Saudi Arabia
- South Africa
- Spain
- Sweden
- Switzerland
- Turkey
- United Arab Emirates
- United Kingdom

The report offers valuable insights on the following aspects:

1. Market Penetration: It presents comprehensive information on the market provided by key players.

2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.

3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.

4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.

5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.

The report addresses key questions such as:

1. What is the market size and forecast of the AR & VR Software Market?

2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the AR & VR Software Market?

3. What are the technology trends and regulatory frameworks in the AR & VR Software Market?

4. What is the market share of the leading vendors in the AR & VR Software Market?

5. Which modes and strategic moves are suitable for entering the AR & VR Software Market?

Product Code: MRR-777F3B32327A

1. Preface

1.1. Objectives of the Study
1.2. Market Segmentation & Coverage
1.3. Years Considered for the Study
1.4. Currency & Pricing
1.5. Language
1.6. Stakeholders

2. Research Methodology

2.1. Define: Research Objective
2.2. Determine: Research Design
2.3. Prepare: Research Instrument
2.4. Collect: Data Source
2.5. Analyze: Data Interpretation
2.6. Formulate: Data Verification
2.7. Publish: Research Report
2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

5.1. Market Dynamics
- 5.1.1. Drivers
  - 5.1.1.1. Rising adoption of AR & VR technology in the entertainment industry
  - 5.1.1.2. Utilization of AR and VR in manufacturing industries and improvements in industrial augmented reality
- 5.1.2. Restraints
  - 5.1.2.1. High cost associated with AR & VR software
- 5.1.3. Opportunities
  - 5.1.3.1. Introduction and technological advancements in AR & VR software
  - 5.1.3.2. Favorable market landscape resulting in a growing number of startups
- 5.1.4. Challenges
  - 5.1.4.1. Technical barriers and privacy issues associated with AR & VR technologies
5.2. Market Segmentation Analysis
- 5.2.1. Type: Utilization of AR & VR software as a immersive technology to cater a consumer needs
- 5.2.2. Platform: Widening availability of AR & VR software through computer enabled platforms
- 5.2.3. Software Type: Proliferating usage of visualization software to transform user experiences and enhance productivity
- 5.2.4. Deployment: Increasing adoption of cloud-based VR in commercial applications for real time experience
- 5.2.5. End-User: Rising uses of VR software in educational applications for a training applications
5.3. Market Trend Analysis
- 5.3.1. Burgeoning software developer community coupled with significant government support to develop AR & VR technologies in the Americas
- 5.3.2. Flourishing gaming & entertainment sector to augment the deployment of AR & VR software in the APAC region
- 5.3.3. Emphasis of deployment of AR & VR technologies across healthcare and retail sectors in the EMEA region
5.4. Cumulative Impact of High Inflation
5.5. Porter's Five Forces Analysis
- 5.5.1. Threat of New Entrants
- 5.5.2. Threat of Substitutes
- 5.5.3. Bargaining Power of Customers
- 5.5.4. Bargaining Power of Suppliers
- 5.5.5. Industry Rivalry
5.6. Value Chain & Critical Path Analysis
5.7. Regulatory Framework Analysis

6. AR & VR Software Market, by Type

6.1. Introduction
6.2. AR Software
6.3. VR Software

7. AR & VR Software Market, by Platform

7.1. Introduction
7.2. Console
7.3. Desktop
7.4. Headsets
7.5. Mobile

8. AR & VR Software Market, by Software Type

8.1. Introduction
8.2. 3D Modeling
8.3. AR Remote Collaboration
8.4. Documentation
8.5. Navigation
8.6. Visualization
8.7. VR Content Creation
8.8. Workflow Optimization

9. AR & VR Software Market, by Deployment

9.1. Introduction
9.2. Hybrid
9.3. On-Cloud
9.4. On-Premises

10. AR & VR Software Market, by End-User

10.1. Introduction
10.2. Aerospace & Defense
10.3. Automotive & Transportation
10.4. Consumer Goods & Retail
10.5. Education
10.6. Entertainment & Gaming
10.7. Healthcare

11. Americas AR & VR Software Market

11.1. Introduction
11.2. Argentina
11.3. Brazil
11.4. Canada
11.5. Mexico
11.6. United States

12. Asia-Pacific AR & VR Software Market

12.1. Introduction
12.2. Australia
12.3. China
12.4. India
12.5. Indonesia
12.6. Japan
12.7. Malaysia
12.8. Philippines
12.9. Singapore
12.10. South Korea
12.11. Taiwan
12.12. Thailand
12.13. Vietnam

13. Europe, Middle East & Africa AR & VR Software Market

13.1. Introduction
13.2. Denmark
13.3. Egypt
13.4. Finland
13.5. France
13.6. Germany
13.7. Israel
13.8. Italy
13.9. Netherlands
13.10. Nigeria
13.11. Norway
13.12. Poland
13.13. Qatar
13.14. Russia
13.15. Saudi Arabia
13.16. South Africa
13.17. Spain
13.18. Sweden
13.19. Switzerland
13.20. Turkey
13.21. United Arab Emirates
13.22. United Kingdom

14. Competitive Landscape

14.1. Market Share Analysis, 2023
14.2. FPNV Positioning Matrix, 2023
14.3. Competitive Scenario Analysis
- 14.3.1. OSF HealthCare partners with Summit Venture Studio to license Medical Cart AR App
- 14.3.2. FNT Software Announces Partnership with DC Smarter to Transform Data Center Processes with Innovative Augmented Reality (AR) Technology
- 14.3.3. Virtual Reality Startup Immersed Reportedly to go Public via Maquia Capital Acquisition Deal
- 14.3.4. Walmart expands mobile augmented reality shopping capabilities
- 14.3.5. Accenture Invests in Virtual Reality-Based, Diversity and Inclusion Learning Platform Praxis Labs
- 14.3.6. PTC and Rockwell Automation extend partnership to focus on IoT and Augmented Reality for manufacturing
- 14.3.7. Apple has bought an AR headset startup called Mira
- 14.3.8. Squint raises funding to expand its AR-powered technology platform
- 14.3.9. Volvo Group launches world's first electric truck safety app with AR technology for first responders
- 14.3.10. Pluribus Technologies The Learning Network launches AR Applications for Seneca Polytechnic
- 14.3.11. Pixotope launches AR mobile app
- 14.3.12. ThirdEye announces a strategic partnership with ARKx Brazil, Sao Paulo for AR/AI expansion into LatAm
- 14.3.13. Snap Launches New Business to Help Retailers Introduce AR features
- 14.3.14. Autodesk to Acquire The Wild, a Provider of XR Solutions For Immersive And Collaborative Workspaces for AEC Industry

15. Competitive Portfolio

15.1. Key Company Profiles
15.2. Key Product Portfolio