Sports Nutrition Market by Product, Formulation, Consumer Group, Distribution Channel, End-User

List of Tables

[181 Pages Report] The Sports Nutrition Market size was estimated at USD 36.52 billion in 2023 and expected to reach USD 39.27 billion in 2024, at a CAGR 8.04% to reach USD 62.78 billion by 2030.

Sports nutrition is a specialized branch of nutritional science focused on studying and practicing diet and nutrition specifically geared toward improving athletic performance. It encompasses an array of subjects, including the types and quantities of food, fluids, and supplements consumed by athletes, as well as the timing of intake to optimize health, energy levels, body composition, and overall performance. The sports nutrition market is growing due to several factors, including increasing awareness of health and fitness, a surge in the number of gyms and health clubs, and the rising popularity of athletic activities among the general population. However, regulatory hurdles and variations in international standards can also impede market expansion. Nevertheless, the growing consumer interest in plant-based and organic products signals a shift towards more natural and sustainable sources of nutrition. There is also an opportunity to personalize nutrition based on individual health and fitness goals facilitated by technological advancements, which is expected to create potential opportunities for market growth.

KEY MARKET STATISTICS
Base Year [2023]	USD 36.52 billion
Estimated Year [2024]	USD 39.27 billion
Forecast Year [2030]	USD 62.78 billion
CAGR (%)	8.04%

Product: Higher consumption of sport foods tailored to meet the nutritional demands of athletes and fitness enthusiasts

Hypertonic sports drinks contain higher concentrations of salts and sugars than human blood, which are consumed post-workout to replenish glycogen stores efficiently because they are designed to provide a rapid source of energy. Hypotonic sports drinks have a lower concentration of salt and sugar than human blood, which are formulated to offer quick hydration and are ideal for athletes who require fluid without a significant boost in carbohydrate (energy) level, such as gymnasts or those engaging in moderate exercise. Isotonic sports drinks have a similar concentration of salts and sugars as human blood, making them a preferred middle-ground option for many athletes. They balance rehydration and refueling, delivering electrolytes to replace those lost through sweat and a moderate amount of carbohydrates for energy.

The energy bar sector focuses on providing carbs and is formulated to enhance stamina and performance during physical activities. These bars usually contain a mix of simple and complex carbohydrates, vitamins, and minerals and are often fortified with fiber. Protein bars cater to post-workout recovery and muscle repair requirements and serve as meal replacements or snacks. The protein content can come from whey, casein, soy, pea protein, or other plant-based sources. Protein gels are an emerging niche within sports foods, providing a convenient and quick-absorbing protein source usually used during endurance events. These gels are typically consumed mid-activity for immediate protein intake and are available in various flavors and textures.

Amino acids, particularly Branched-Chain Amino Acids (BCAAs), are critical for muscle synthesis and performance enhancement. Manufacturers are focusing on innovation in delivery formats, such as ready-to-drink beverages and gels, to appeal to a broader consumer base. Carbohydrate supplements, which include products like energy gels, bars, and drink mixes, are favored by endurance athletes for their role in providing immediate and sustained energy. Minerals such as magnesium, calcium, and zinc play vital functions in athletic performance. Consumers are increasingly preferring electrolytes containing minerals, which maintain hydration and prevent cramping during intense physical activity. Omega-3 supplements, often derived from fish oil, have been associated with several health benefits, including reduced inflammation and improved cardiovascular health. For athletes, omega-3s are gaining recognition for their role in promoting muscle recovery and joint health. The rise in plant-based omega-3 supplements made from algae caters to vegetarians and vegans. Probiotics help in digestive health and also enhance immunity and nutrient absorption. Protein supplements continue to be the cornerstone of sports nutrition due to their muscle-building properties. There is a significant surge in demand for plant-based proteins, including pea and rice proteins, driven by the increasing number of vegans and individuals with lactose intolerance. Vitamins are essential for overall health and the efficient functioning of the body during exercise. Vitamins D, B-complex, and C are particularly emphasized for their roles in supporting an active lifestyle.

Formulation: Growing preferences for powdered formulations offering customizability and cost-effectiveness

Liquid sports nutrition products include ready-to-drink (RTD) proteins, energy drinks, electrolyte drinks, and other beverages aimed at enhancing athletic performance or recovery. They are preferred for their convenience and immediate consumption before, during, or after exercise. Powder sports nutrition products include protein powders, meal replacements, pre-workout formulas, and creatine powders. They are versatile and can be customized to individual tastes and nutritional needs by adjusting serving sizes. Powder products are preferred by consumers seeking precise control over nutrient dosage and those who enjoy customizing their nutrient intake with smoothies or shakes. Tablets or capsule formulations include vitamins, minerals, branched-chain amino acids (BCAAs), and other dietary supplements. They are favored for their portability and ease of use without the need for preparation. These formulations are suitable for individuals who are frequently traveling or looking for a low-effort way to supplement their diet.

Distribution Channel: Extensive adoption of eCommerce platforms for the availability of broad collections of diverse sports nutrition products

The eCommerce platform provides a convenient option for consumers to purchase sports nutrition products anytime and anywhere. Digital stores offer a wider variety, competitive pricing, and detailed product information, which supports informed decision-making. Consumers who prioritize convenience, time-saving, and variety tend to prefer eCommerce platforms. Retail and convenience stores offer immediate product access and the advantage of physical product evaluation. Consumers can read labels, assess product quality directly, and even receive on-the-spot guidance or recommendations from store personnel. This channel suits consumers who prefer the tactile experience of shopping and those who make spontaneous or urgent purchases. Supermarkets and hypermarkets are one-stop shops offering a vast array of products, including sports nutrition. They provide convenience for consumers wishing to combine their regular grocery shopping with purchasing sports nutrition items. Consumers who conduct routine shopping and seek competitive pricing and promotional deals prefer this sales channel.

End-User: Consumption of sports nutrition products among athletes and bodybuilders seeking for high-performance and targeted nutrition

Athletes primarily require products that support performance enhancement, quick recovery, and injury prevention. Their nutrition is typically tailored for endurance, strength, and improved agility, depending on the sport. Bodybuilders emphasize muscle gain and fat loss, prioritizing products that help them achieve significant muscle hypertrophy. This end-user segment prefers high-protein powders and bars for muscle building. Fitness enthusiasts include individuals engaged in regular exercise routines, looking for products that support an active lifestyle and help maintain overall fitness. This group is keen on clean-label products and those that support a balanced diet. Recreational users consume sports nutrition products to complement an occasionally active lifestyle or as part of health and wellness routines. This group prefers ready-to-drink products and snacks that are accessible and easy to incorporate into their diet.

Regional Insights

In the Americas, the sports nutrition market is evolving with a strong emphasis on protein-based products. The market is witnessing a shift towards natural and plant-based products, owing to the rise of veganism and concerns over food allergies. Furthermore, the sports nutrition market in the Americas also showcases significant patent activity, mainly around new formulations and delivery systems. Companies are investing heavily in research to differentiate their product offerings. In the European Union, the recent trend leans towards organic and vegan products, with a sharp rise in demand for sustainable and eco-friendly sports nutrition. On the other hand, the Middle East sports nutrition market is growing rapidly owing to increasing disposable income and awareness about fitness. The region sees an influx of international brands setting up distribution channels, with particular countries often serving as hubs for expansion. In Africa, the majority of demand comes from urban populations with increasing health consciousness. Across the EMEA region, there are active investments in research and collaborations between academic institutions and sports nutrition companies to develop products that cater to the unique nutritional needs of athletes. The Asia Pacific region is experiencing a surge in demand for sports nutrition products due to increasing awareness of health and fitness and a growing middle-class population. Consumers in these areas are becoming more inclined towards fitness activities, and hence, the pursuit of athletic excellence is driving the sports nutrition market. Furthermore, notable investments include expanding production facilities by global sports nutrition companies and a significant interest in research on developing sports nutrition tailored to the genetic and lifestyle needs of individuals in the Asia Pacific region, catalyzing the demand for sports nutrition products.

FPNV Positioning Matrix

The FPNV Positioning Matrix is pivotal in evaluating the Sports Nutrition Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).

Market Share Analysis

The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Sports Nutrition Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.

Key Company Profiles

The report delves into recent significant developments in the Sports Nutrition Market, highlighting leading vendors and their innovative profiles. These include Abbott Laboratories, Ajinomoto Co., Inc., Archer-Daniels-Midland Company, BioCorp Nutrition Labs, Bulk by Sports Supplements Limited, Clif Bar & Company by Mondelez Global LLC, DYAD LABS by MERIEUX NUTRISCIENCES CO., Eleat Sports Nutrition, LLC, General Nutrition Centers Inc., Glanbia PLC, GlaxoSmithKline PLC, Hormel Foods Corporation, Iovate Health Sciences International Inc., Koninklijke DSM N.V., Lonza Group, Momentous, MusclePharm Corporation, Nestle S.A., NutriSport Pharmacal, Inc., Nutrivo, Olimp Laboratories Sp. z o.o., PanTheryx, Inc. by Colostrum Company, PepsiCo Inc., Post Holdings, Inc., Proteini.si, Science in Sport PLC, SDC Nutrition Inc., Superior Supplement Manufacturing, Twinlab Consolidation Corporation, Ultimate Nutrition Inc., and Vega US, LLC.

Market Segmentation & Coverage

This research report categorizes the Sports Nutrition Market to forecast the revenues and analyze trends in each of the following sub-markets:

Product
- Sports Drink
  - Hypertonic
  - Hypotonic
  - Isotonic

Sports Foods
- Energy Bars
- Protein Bars
- Protein Gels

Sports Supplements
- Amino Acids
- Carbohydrates
- Minerals
- Omega -3
- Probiotics
- Protein
- Vitamin

Formulation
- Liquid
- Powder
- Tablets/Capsules

Consumer Group
- Adults
- Children
- Geriatric

Distribution Channel
- E-Commerce
- Retail Stores & Convenience Stores
- Supermarket & Hypermarket

End-User
- Athletes
- Bodybuilders
- Fitness Enthusiasts
- Recreational Users

Region
- Americas
  - Argentina
  - Brazil
  - Canada
  - Mexico
  - United States
    - California
    - Florida
    - Illinois
    - New York
    - Ohio
    - Pennsylvania
    - Texas
- Asia-Pacific
  - Australia
  - China
  - India
  - Indonesia
  - Japan
  - Malaysia
  - Philippines
  - Singapore
  - South Korea
  - Taiwan
  - Thailand
  - Vietnam

Europe, Middle East & Africa
- Denmark
- Egypt
- Finland
- France
- Germany
- Israel
- Italy
- Netherlands
- Nigeria
- Norway
- Poland
- Qatar
- Russia
- Saudi Arabia
- South Africa
- Spain
- Sweden
- Switzerland
- Turkey
- United Arab Emirates
- United Kingdom

The report offers valuable insights on the following aspects:

1. Market Penetration: It presents comprehensive information on the market provided by key players.

2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.

3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.

4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.

5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.

The report addresses key questions such as:

1. What is the market size and forecast of the Sports Nutrition Market?

2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Sports Nutrition Market?

3. What are the technology trends and regulatory frameworks in the Sports Nutrition Market?

4. What is the market share of the leading vendors in the Sports Nutrition Market?

5. Which modes and strategic moves are suitable for entering the Sports Nutrition Market?

Product Code: MRR-A339DAEFAB39

1. Preface

1.1. Objectives of the Study
1.2. Market Segmentation & Coverage
1.3. Years Considered for the Study
1.4. Currency & Pricing
1.5. Language
1.6. Stakeholders

2. Research Methodology

2.1. Define: Research Objective
2.2. Determine: Research Design
2.3. Prepare: Research Instrument
2.4. Collect: Data Source
2.5. Analyze: Data Interpretation
2.6. Formulate: Data Verification
2.7. Publish: Research Report
2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

5.1. Market Dynamics
- 5.1.1. Drivers
  - 5.1.1.1. Rising participation in sports and fitness activities
  - 5.1.1.2. Increased use of sports nutrition to enhance performance training
  - 5.1.1.3. Easy and convenient multiple online availability of products
- 5.1.2. Restraints
  - 5.1.2.1. Volatile costs of raw materials used in manufacturing of sports nutrition products
- 5.1.3. Opportunities
  - 5.1.3.1. Increasing influence of organic sport nutrition and preference for personalized nutrition
  - 5.1.3.2. Introduction of sports nutrition with new flavors in attractive packaging
- 5.1.4. Challenges
  - 5.1.4.1. Availability of cheap counterfeit products and product safety issues
5.2. Market Segmentation Analysis
- 5.2.1. Product: Higher consumption of sport foods tailored to meet the nutritional demands of athletes and fitness enthusiasts
- 5.2.2. Formulation: Growing preferences for powdered formulations offering customizability and cost-effectiveness
- 5.2.3. Distribution Channel: Extensive adoption of eCommerce platforms for the availability of broad collections of diverse sports nutrition products
- 5.2.4. End-User: Consumption of sports nutrition products among athletes and bodybuilders seeking for high-performance and targeted nutrition
5.3. Market Disruption Analysis
5.4. Porter's Five Forces Analysis
- 5.4.1. Threat of New Entrants
- 5.4.2. Threat of Substitutes
- 5.4.3. Bargaining Power of Customers
- 5.4.4. Bargaining Power of Suppliers
- 5.4.5. Industry Rivalry
5.5. Value Chain & Critical Path Analysis
5.6. Pricing Analysis
5.7. Technology Analysis
5.8. Patent Analysis
5.9. Trade Analysis
5.10. Regulatory Framework Analysis

6. Sports Nutrition Market, by Product

6.1. Introduction
6.2. Sports Drink
6.3. Sports Foods
6.4. Sports Supplements

7. Sports Nutrition Market, by Formulation

7.1. Introduction
7.2. Liquid
7.3. Powder
7.4. Tablets/Capsules

8. Sports Nutrition Market, by Consumer Group

8.1. Introduction
8.2. Adults
8.3. Children
8.4. Geriatric

9. Sports Nutrition Market, by Distribution Channel

9.1. Introduction
9.2. E-Commerce
9.3. Retail Stores & Convenience Stores
9.4. Supermarket & Hypermarket

10. Sports Nutrition Market, by End-User

10.1. Introduction
10.2. Athletes
10.3. Bodybuilders
10.4. Fitness Enthusiasts
10.5. Recreational Users

11. Americas Sports Nutrition Market

11.1. Introduction
11.2. Argentina
11.3. Brazil
11.4. Canada
11.5. Mexico
11.6. United States

12. Asia-Pacific Sports Nutrition Market

12.1. Introduction
12.2. Australia
12.3. China
12.4. India
12.5. Indonesia
12.6. Japan
12.7. Malaysia
12.8. Philippines
12.9. Singapore
12.10. South Korea
12.11. Taiwan
12.12. Thailand
12.13. Vietnam

13. Europe, Middle East & Africa Sports Nutrition Market

13.1. Introduction
13.2. Denmark
13.3. Egypt
13.4. Finland
13.5. France
13.6. Germany
13.7. Israel
13.8. Italy
13.9. Netherlands
13.10. Nigeria
13.11. Norway
13.12. Poland
13.13. Qatar
13.14. Russia
13.15. Saudi Arabia
13.16. South Africa
13.17. Spain
13.18. Sweden
13.19. Switzerland
13.20. Turkey
13.21. United Arab Emirates
13.22. United Kingdom

14. Competitive Landscape

14.1. Market Share Analysis, 2023
14.2. FPNV Positioning Matrix, 2023
14.3. Competitive Scenario Analysis
- 14.3.1. Gelita to Launch Two New Softgel and Sports Nutrition Ingredient Solutions
- 14.3.2. RhinoFit Launches New Sports Nutrition Line
- 14.3.3. Nextfoods Announces Merger of GoodBelly and Cheribundi to Create Synergies in Functional Food & Beverages
14.4. Strategy Analysis & Recommendation

15. Competitive Portfolio

15.1. Key Company Profiles
15.2. Key Product Portfolio