Tooth Whitening Products Market by Product, Distribution Channel

Description

List of Tables

[188 Pages Report] The Tooth Whitening Products Market size was estimated at USD 4.46 billion in 2023 and expected to reach USD 4.73 billion in 2024, at a CAGR 6.27% to reach USD 6.84 billion by 2030.

The tooth whitening products are a wide range of dental care solutions employed to remove and lessen stains, discoloration, and yellowing of teeth, enhancing the overall brightness and appearance. These products include whitening toothpaste, gels, strips, trays, mouthwashes, and other specialized treatments that cater to both in-office professional services and at-home usage. Rising focus on personal appearance and aesthetics due to social media influencers and celebrity endorsements is driving the usage of various tooth whitening products. Increasing awareness about oral health globally, which encourages more consumers to seek preventive measures for dental conditions such as staining and discoloration, is elevating the demand for tooth whitening products. The prevalence of counterfeit and substandard products across online platforms and poorly executed self-treatments is hampering market growth. The growing use of nanotechnology and bio-adhesive materials in tooth whitening products to improve product performance without causing harm to dental tissues is expected to create opportunities for market growth.

KEY MARKET STATISTICS
Base Year [2023]	USD 4.46 billion
Estimated Year [2024]	USD 4.73 billion
Forecast Year [2030]	USD 6.84 billion
CAGR (%)	6.27%

Product: Emerging potential for white light teeth whitening devices that offer faster results

White light teeth whitening devices use LED light technology to accelerate the whitening process by activating the peroxide gel on the teeth's surface. These devices are suitable for individuals looking for faster results and investing in an at-home device to achieve professional-level whitening. Whitening gels & strips contain hydrogen and carbamide peroxide in varying concentrations that break down stains on tooth enamel. They are ideal for individuals who prefer using regular applications over several days and weeks to achieve gradual and noticeable results. Whitening toothpaste is recommended for individuals who seek accessible and affordable options for maintaining whiter teeth through daily oral care. These toothpastes typically contain mild abrasives and enzymes to remove surface stains and prevent yellowing.

Distribution Channel: Expanding availability of tooth whitening products across online platforms

Offline mode refers to the traditional brick-and-mortar stores, which include supermarkets, hypermarkets, pharmacies, drugstores, and specialty dental care stores. This distribution channel offers the advantage of immediate access to products and personalized recommendations from store staff and dental professionals. Online mode includes online platforms that focus on dental care products and services. With increased internet penetration and ease of online shopping, this channel has grown significantly in recent years. Consumers preferring online mode enjoy benefits such as convenient home delivery options, easy price comparisons across multiple brands or products, and access to a wider range of products, including those not available in their local stores. Additionally, online reviews and testimonials help customers make informed decisions about the effectiveness of different tooth whitening products.

Regional Insights

The tooth whitening products in the Americas and European economies are rapidly developing owing to the high consumer expenditures on non-invasive dental care and treatments, the rising prevalence of dental disorders, and the massive adoption of advanced technologies for dental treatments. Moreover, the rising government approvals by the regulatory authorities, including Health Canada, the U.S. Food and Drug Administration (FDA), and the European Medical Device Regulation (MDR), have elevated the availability of tooth whitening products and encouraging the need for tooth whitening products in the region. The Middle East and Africa showcase potential growth opportunities for the tooth whitening products market owing to increasing disposable incomes and changing lifestyle trends, which encourage the adoption of advanced dental care treatments. The ongoing research and development (R&D) projects by the Asian economies to develop novel tooth whitening products by integrating eco-friendly and natural ingredients that cater to consumers' growing environmental concerns are expected to create a platform for market growth in Asia-Pacific.

FPNV Positioning Matrix

The FPNV Positioning Matrix is pivotal in evaluating the Tooth Whitening Products Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).

Market Share Analysis

The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Tooth Whitening Products Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.

Key Company Profiles

The report delves into recent significant developments in the Tooth Whitening Products Market, highlighting leading vendors and their innovative profiles. These include Beaming White, LLC, Brodie & Stone International Plc, Burt's Bees by Clorox Consumer Services, Church & Dwight Co., Inc., Cinoll, Colgate-Palmolive Company, FGM Dental Group, GlaxoSmithKline PLC, GLO Science, GoSmile, LLC, HCP Wellness Pvt. Ltd., Johnson & Johnson Services, Inc., Licor del Polo by Henkel Iberica SA, Marvis by Ludovico Martelli Srl, Moon Oral Care, LLC, Novateor Research Laboratories Limited, NovaWhite, Nutrix International LLC, Onuge Personal Care (Guangzhou) Co., Ltd, Perfora by Chipper Consumer Private Limited, Perrigo Company PLC, Prevest DenPro Limited, Royal Philips, SDI Limited, SNOW COSMETICS LLC, Supersmile, The Procter & Gamble Company, Ultradent Product's Inc., Unilever PLC, Wellnex Life Limited, and WHITEsmile GmbH.

Market Segmentation & Coverage

This research report categorizes the Tooth Whitening Products Market to forecast the revenues and analyze trends in each of the following sub-markets:

Product
- White Light Teeth Whitening Device
- Whitening Gels & Strips
- Whitening Toothpaste

Distribution Channel
- Offline Mode
  - Convenience Stores
  - Supermarkets & Hypermarkets

Online Mode

Region
- Americas
  - Argentina
  - Brazil
  - Canada
  - Mexico
  - United States
    - California
    - Florida
    - Illinois
    - New York
    - Ohio
    - Pennsylvania
    - Texas
- Asia-Pacific
  - Australia
  - China
  - India
  - Indonesia
  - Japan
  - Malaysia
  - Philippines
  - Singapore
  - South Korea
  - Taiwan
  - Thailand
  - Vietnam

Europe, Middle East & Africa
- Denmark
- Egypt
- Finland
- France
- Germany
- Israel
- Italy
- Netherlands
- Nigeria
- Norway
- Poland
- Qatar
- Russia
- Saudi Arabia
- South Africa
- Spain
- Sweden
- Switzerland
- Turkey
- United Arab Emirates
- United Kingdom

The report offers valuable insights on the following aspects:

1. Market Penetration: It presents comprehensive information on the market provided by key players.

2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.

3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.

4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.

5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.

The report addresses key questions such as:

1. What is the market size and forecast of the Tooth Whitening Products Market?

2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Tooth Whitening Products Market?

3. What are the technology trends and regulatory frameworks in the Tooth Whitening Products Market?

4. What is the market share of the leading vendors in the Tooth Whitening Products Market?

5. Which modes and strategic moves are suitable for entering the Tooth Whitening Products Market?

Product Code: MRR-430D3EB729C8

1. Preface

1.1. Objectives of the Study
1.2. Market Segmentation & Coverage
1.3. Years Considered for the Study
1.4. Currency & Pricing
1.5. Language
1.6. Stakeholders

2. Research Methodology

2.1. Define: Research Objective
2.2. Determine: Research Design
2.3. Prepare: Research Instrument
2.4. Collect: Data Source
2.5. Analyze: Data Interpretation
2.6. Formulate: Data Verification
2.7. Publish: Research Report
2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

5.1. Market Dynamics
- 5.1.1. Drivers
  - 5.1.1.1. Growing dental awareness and the popularity of aesthetic dentistry
  - 5.1.1.2. Increasing availability of tooth whitening products across online platforms
- 5.1.2. Restraints
  - 5.1.2.1. Concerns over side effects such as irritation in the mouth and teeth sensitivity
- 5.1.3. Opportunities
  - 5.1.3.1. Growing introduction of advanced teeth whitening products with safer ingredients
  - 5.1.3.2. Rising availability of personalized tooth whitening solutions through digital platforms
- 5.1.4. Challenges
  - 5.1.4.1. Growing availability of counterfeit and substandard products
5.2. Market Segmentation Analysis
- 5.2.1. Product: Emerging potential for white light teeth whitening devices that offer faster results
- 5.2.2. Distribution Channel: Expanding availability of tooth whitening products across online platforms
5.3. Market Disruption Analysis
5.4. Porter's Five Forces Analysis
- 5.4.1. Threat of New Entrants
- 5.4.2. Threat of Substitutes
- 5.4.3. Bargaining Power of Customers
- 5.4.4. Bargaining Power of Suppliers
- 5.4.5. Industry Rivalry
5.5. Value Chain & Critical Path Analysis
5.6. Pricing Analysis
5.7. Technology Analysis
5.8. Patent Analysis
5.9. Trade Analysis
5.10. Regulatory Framework Analysis

6. Tooth Whitening Products Market, by Product

6.1. Introduction
6.2. White Light Teeth Whitening Device
6.3. Whitening Gels & Strips
6.4. Whitening Toothpaste

7. Tooth Whitening Products Market, by Distribution Channel

7.1. Introduction
7.2. Offline Mode
7.3. Online Mode

8. Americas Tooth Whitening Products Market

8.1. Introduction
8.2. Argentina
8.3. Brazil
8.4. Canada
8.5. Mexico
8.6. United States

9. Asia-Pacific Tooth Whitening Products Market

9.1. Introduction
9.2. Australia
9.3. China
9.4. India
9.5. Indonesia
9.6. Japan
9.7. Malaysia
9.8. Philippines
9.9. Singapore
9.10. South Korea
9.11. Taiwan
9.12. Thailand
9.13. Vietnam

10. Europe, Middle East & Africa Tooth Whitening Products Market

10.1. Introduction
10.2. Denmark
10.3. Egypt
10.4. Finland
10.5. France
10.6. Germany
10.7. Israel
10.8. Italy
10.9. Netherlands
10.10. Nigeria
10.11. Norway
10.12. Poland
10.13. Qatar
10.14. Russia
10.15. Saudi Arabia
10.16. South Africa
10.17. Spain
10.18. Sweden
10.19. Switzerland
10.20. Turkey
10.21. United Arab Emirates
10.22. United Kingdom

11. Competitive Landscape

11.1. Market Share Analysis, 2023
11.2. FPNV Positioning Matrix, 2023
11.3. Competitive Scenario Analysis
- 11.3.1. Moon Oral Beauty looks to premiumize teeth whitening with serum launch
- 11.3.2. Colgate Optic White launches new teeth whitening products under USD 55
- 11.3.3. Wellnex Life Acquires Teeth Whitening Brand Mr.Bright
11.4. Strategy Analysis & Recommendation

12. Competitive Portfolio

12.1. Key Company Profiles
12.2. Key Product Portfolio