Transparent OLED Display Market by Product, Size, Pannel, Application, End-use

Description

List of Tables

[196 Pages Report] The Transparent OLED Display Market size was estimated at USD 1.68 billion in 2023 and expected to reach USD 2.24 billion in 2024, at a CAGR 33.46% to reach USD 12.72 billion by 2030.

Transparent OLED Display is an emerging technology used to create transparent displays and screens. Transparent OLED displays are created using transparent OLED panels of organic materials emitting light when an electric current is applied. These panels typically comprise thin layers of organic compounds sandwiched between transparent electrodes. These displays are used in many applications, such as advertising, signage, automotive and vehicle-mounted displays, industrial automation, and medical imaging. These transparent display screens display dynamic or interactive content via a transparent surface. The adoption of transparent OLED displays in advertising, retail, and the automotive industry is rising to enhance the architectural designs of retail stores and user experience. However, high cost associated and manufacturing complexity, which result in longer production cycles and lower production yields, may hamper the market growth. Furthermore, technological advancements in OLED display and integration into wearable devices, such as smartwatches, fitness trackers, or smart glasses, are expected to provide lucrative opportunities for the market in the forecasted period.

KEY MARKET STATISTICS
Base Year [2023]	USD 1.68 billion
Estimated Year [2024]	USD 2.24 billion
Forecast Year [2030]	USD 12.72 billion
CAGR (%)	33.46%

Product: Rising preference for PMOLED due to its lower brightness levels

AMOLED displays stands for active-matrix organic light-emitting diode, a display technology used in various electronic devices such as smartphones, tablets, and televisions. It offers vibrant colors, high contrast ratios, and fast response times for displays. AMOLED displays have individual pixels that emit light, allowing for true blacks and vivid colors. PMOLED stands for passive-matrix organic light-emitting diode used in smaller electronic devices such as wearable devices, small appliances, and simple display applications. This type of display is relatively older and less popular than AMOLED due to its lower brightness levels, limited viewing angles, and slower refresh rates than AMOLED displays. However, PMOLEDs are significantly cheaper in production than AMOLED displays.

Size: Deployment of 4 to 7-inch across smartphone and portable device

The 4 to 7-inch display is most popular among electronics manufacturers, especially in the smartphone and portable device markets. The technological advancements in this range have steadily improved performance, with manufacturers prioritizing high resolution, seamless user-interface experience, and energy efficiency. Consumers have shown a strong preference for this segment due to the balance it strikes between screen space and device portability. The size segment of less than 4 inches in Transparent OLED displays has seen considerable demand in the wearable technology segment. These small-sized displays are common in cutting-edge smart watches, fitness trackers, and augmented reality glasses. These compact displays offer high resolution and vibrant colors and maximize power efficiency, which is crucial for wearable devices with limited battery capacities. The more than 7-inch transparent OLED display innovation is most evident in laptops, tablets, and digital signage. Industries such as retail and hospitality leverage these displays for interactive customer experiences. Despite their larger size, these displays maintain the vividness and clarity of OLED technology while delivering significant energy savings over traditional display technologies.

Pannel: Rising usage of flexible OLEDs made from flexible metallic foils and pliable plastic materials

OLEDs use a flexible substrate made from flexible metallic foils or pliable plastic materials. This unique characteristic allows the OLED displays to be not only flat but also rolled, folded, or even stretched. Flexibility adds another dimension to how these displays can be incorporated into product designs. The industries particularly benefiting from flexible Transparent OLED displays are automotive, wearables, medical applications, and consumer electronics. Rigid OLED displays use glass as a substrate, lending them enhanced resistivity against pressure and damage. Rigid OLEDs in the past were more prevalent due to their considerable longevity and lower manufacturing costs. However, advancements in technology and material science have paved the way for the feasible manufacture of equally durable flexible OLEDs. Rigid Transparent OLED displays remain a popular choice for indoor applications where traditional glass-based displays are required, such as televisions, computer monitors, and fixed advertising panels.

Application: Increasing deployment of transparent OLED displays into wearable devices that provide see-through visuals

Transparent OLED Displays are increasingly being utilized in digital signage applications. These displays offer a unique advantage by providing see-through visuals while displaying dynamic and engaging content. Transparent OLED displays are integrated into wearable devices such as smartwatches, fitness trackers, or smart glasses. In television sets, transparent OLEDs allow for an immersive viewing experience by displaying content on the entire surface of a device. They offer superior image quality, higher contrast levels, and greater brightness than traditional LCD and LED displays. Transparent OLED displays can be incorporated into various smart devices, including smartphones and tablets. These displays enhance the functionality and user experience of tablets and smartphones by enabling innovative features such as virtual touch controls on the back of the device or integrating augmented reality elements into the user interface.

Regional Insights

The transparent OLED display market in the Asia-Pacific region is observing tremendous growth, owing to the presence of manufacturers of large electronics and display products. Transparent OLED displays are widely used in retail and hospitality to improve the store setting. The hospitality and advertising industry in the APAC region is leveraging transparent OLED displays by utilizing transparent displays for informational purposes, such as displaying menus and event schedules to enhance guest experiences and create unique environments. Improved visual merchandising, the rise in innovation activities for store design, and the growth in the retail industry in APAC are driving the adoption of transparent OLED displays in the region. The transparent OLED display market in the Americas observes a rapidly evolving market attributed to the rising technological advancements and display technologies. The significant adoption of smart wearable devices, computers, and smartphones across developed economies drives the adoption of this product in the region. High expenditure on consumer electronics and increased income levels are expected to create lucrative growth opportunities for transparent OLED displays market in EMEA region.

FPNV Positioning Matrix

The FPNV Positioning Matrix is pivotal in evaluating the Transparent OLED Display Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).

Market Share Analysis

The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Transparent OLED Display Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.

Key Company Profiles

The report delves into recent significant developments in the Transparent OLED Display Market, highlighting leading vendors and their innovative profiles. These include AUO Corporation, BOE Technology Group Co., Ltd., BSI International, Inc., Crystal Display Systems Ltd., Display Logic USA, EG Electronics Group, Glimm International B.V., JOLED Inc., Konica Minolta, Inc., LG Electronics, New Vision Display (Shenzhen) Co, Ltd., OSRAM GmbH, OTI Lumionics Inc., Panasonic Holding Corporation, Planar Systems, Inc., Pro Display, Samsung Electronics Co., Ltd., Shanghai Vitrolight Technology Co., Ltd., Shenzhen Allvision Technology Co. Ltd., Sony Corporation, Tianma Microelectronics Co., Ltd., Universal Display Corporation, Visionox Company, and WiseChip Semiconductor Inc..

Market Segmentation & Coverage

This research report categorizes the Transparent OLED Display Market to forecast the revenues and analyze trends in each of the following sub-markets:

Product
- AMOLED Display
- PMOLED Display

Size
- 4 to 7 Inch
- Less than 4 Inch
- More than 7 Inch

Pannel
- Flexible
- Rigid

Application
- Digital Signage
- Smart Devices
  - Smartphones
  - Tablets

Television Sets
Wearables

End-use
- Automotive
- Consumer
- Education
- Healthcare
- Industrial & Enterprise
- Retail, Hospitality, and BFSI
- Sports & Entertainment
- Transportation

Region
- Americas
  - Argentina
  - Brazil
  - Canada
  - Mexico
  - United States
    - California
    - Florida
    - Illinois
    - New York
    - Ohio
    - Pennsylvania
    - Texas
- Asia-Pacific
  - Australia
  - China
  - India
  - Indonesia
  - Japan
  - Malaysia
  - Philippines
  - Singapore
  - South Korea
  - Taiwan
  - Thailand
  - Vietnam

Europe, Middle East & Africa
- Denmark
- Egypt
- Finland
- France
- Germany
- Israel
- Italy
- Netherlands
- Nigeria
- Norway
- Poland
- Qatar
- Russia
- Saudi Arabia
- South Africa
- Spain
- Sweden
- Switzerland
- Turkey
- United Arab Emirates
- United Kingdom

The report offers valuable insights on the following aspects:

1. Market Penetration: It presents comprehensive information on the market provided by key players.

2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.

3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.

4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.

5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.

The report addresses key questions such as:

1. What is the market size and forecast of the Transparent OLED Display Market?

2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Transparent OLED Display Market?

3. What are the technology trends and regulatory frameworks in the Transparent OLED Display Market?

4. What is the market share of the leading vendors in the Transparent OLED Display Market?

5. Which modes and strategic moves are suitable for entering the Transparent OLED Display Market?

Product Code: MRR-03168519578D

1. Preface

1.1. Objectives of the Study
1.2. Market Segmentation & Coverage
1.3. Years Considered for the Study
1.4. Currency & Pricing
1.5. Language
1.6. Stakeholders

2. Research Methodology

2.1. Define: Research Objective
2.2. Determine: Research Design
2.3. Prepare: Research Instrument
2.4. Collect: Data Source
2.5. Analyze: Data Interpretation
2.6. Formulate: Data Verification
2.7. Publish: Research Report
2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

5.1. Market Dynamics
- 5.1.1. Drivers
  - 5.1.1.1. Growing demand for augmented and virtual reality display technologies
  - 5.1.1.2. Increased demand for advanced display in automotive sector
  - 5.1.1.3. Rising adoption of transparent OLED displays in advertising and retail applications
- 5.1.2. Restraints
  - 5.1.2.1. High cost associated with transparent OLED display
- 5.1.3. Opportunities
  - 5.1.3.1. Increasing technological advancement in transparent OLED display
  - 5.1.3.2. Higher adoption of digital signage product
- 5.1.4. Challenges
  - 5.1.4.1. Technical issues coupled with manufacturing complexity
5.2. Market Segmentation Analysis
- 5.2.1. Product: Rising preference for PMOLED due to its lower brightness levels
- 5.2.2. Size: Deployment of 4 to 7-inch across smartphone and portable device
- 5.2.3. Pannel: Rising usage of flexible OLEDs made from flexible metallic foils and pliable plastic materials
- 5.2.4. Application: Increasing deployment of transparent OLED displays into wearable devices that provide see-through visuals
5.3. Market Disruption Analysis
5.4. Porter's Five Forces Analysis
- 5.4.1. Threat of New Entrants
- 5.4.2. Threat of Substitutes
- 5.4.3. Bargaining Power of Customers
- 5.4.4. Bargaining Power of Suppliers
- 5.4.5. Industry Rivalry
5.5. Value Chain & Critical Path Analysis
5.6. Pricing Analysis
5.7. Technology Analysis
5.8. Patent Analysis
5.9. Trade Analysis
5.10. Regulatory Framework Analysis

6. Transparent OLED Display Market, by Product

6.1. Introduction
6.2. AMOLED Display
6.3. PMOLED Display

7. Transparent OLED Display Market, by Size

7.1. Introduction
7.2. 4 to 7 Inch
7.3. Less than 4 Inch
7.4. More than 7 Inch

8. Transparent OLED Display Market, by Pannel

8.1. Introduction
8.2. Flexible
8.3. Rigid

9. Transparent OLED Display Market, by Application

9.1. Introduction
9.2. Digital Signage
9.3. Smart Devices
9.4. Television Sets
9.5. Wearables

10. Transparent OLED Display Market, by End-use

10.1. Introduction
10.2. Automotive
10.3. Consumer
10.4. Education
10.5. Healthcare
10.6. Industrial & Enterprise
10.7. Retail, Hospitality, and BFSI
10.8. Sports & Entertainment
10.9. Transportation

11. Americas Transparent OLED Display Market

11.1. Introduction
11.2. Argentina
11.3. Brazil
11.4. Canada
11.5. Mexico
11.6. United States

12. Asia-Pacific Transparent OLED Display Market

12.1. Introduction
12.2. Australia
12.3. China
12.4. India
12.5. Indonesia
12.6. Japan
12.7. Malaysia
12.8. Philippines
12.9. Singapore
12.10. South Korea
12.11. Taiwan
12.12. Thailand
12.13. Vietnam

13. Europe, Middle East & Africa Transparent OLED Display Market

13.1. Introduction
13.2. Denmark
13.3. Egypt
13.4. Finland
13.5. France
13.6. Germany
13.7. Israel
13.8. Italy
13.9. Netherlands
13.10. Nigeria
13.11. Norway
13.12. Poland
13.13. Qatar
13.14. Russia
13.15. Saudi Arabia
13.16. South Africa
13.17. Spain
13.18. Sweden
13.19. Switzerland
13.20. Turkey
13.21. United Arab Emirates
13.22. United Kingdom

14. Competitive Landscape

14.1. Market Share Analysis, 2023
14.2. FPNV Positioning Matrix, 2023
14.3. Competitive Scenario Analysis
- 14.3.1. Researchers Develop Waterproof, Transparent, Flexible OLED
- 14.3.2. LGD, to Start Producing 20" OLEDs by the End of 2022 and also to Unveil a 77" Transparent OLED
- 14.3.3. Samsung Acquires German Start-Up Cynora that Specialises in Flexible and Transparent Displays
14.4. Strategy Analysis & Recommendation

15. Competitive Portfolio

15.1. Key Company Profiles
15.2. Key Product Portfolio