Draught Beer Market by Product Type, Sales Channel, Packaging Type

List of Tables

The Draught Beer Market was valued at USD 40.98 billion in 2023, expected to reach USD 42.98 billion in 2024, and is projected to grow at a CAGR of 5.57%, to USD 59.93 billion by 2030.

As a Market Research Analyst at 360iResearch, focusing on draught beer involves examining its supply and consumption dynamics, defined as beer dispensed from a keg rather than a bottle or can, typically served in bars, restaurants, and breweries. Draught beer remains a staple in the beverage industry due to its fresh taste and established presence in the social and cultural aspect of alcohol consumption. Its necessity is rooted in consumer preferences for unique flavors and experiences, offering more than just standard beer options. The end-use scope primarily includes entertainment venues such as pubs, clubs, and sports arenas, alongside increasing adoption at events and parties that appreciate large-scale servings. Market growth is primarily driven by the burgeoning craft beer movement, as consumers increasingly favor locally brewed specialties and innovative flavors. Furthermore, advancements in dispensing technology, like smart taps and quality preservation systems, are paving the way for enhanced consumer experiences and expansion into new markets. However, challenges persist, including stringent regulatory frameworks around alcohol consumption and distribution, particularly concerning licenses and health guidelines. Additionally, fluctuating raw material costs and environmental concerns about packaging and transportation add layers of complexity. Key opportunities lie in tapping into emerging markets in Asia-Pacific and Africa, where a rising middle class shows increased disposable incomes and evolving palates. Recommendations for businesses include leveraging digital marketing strategies, such as social media and influencer collaborations, to reach younger demographics and highlight sustainability initiatives. Emphasis on sustainability through eco-friendly kegging systems aligns with consumer demand for green practices. Innovation can also focus on developing novel brewing techniques to create enticing flavors or expand non-alcoholic draught offerings catering to a health-conscious audience. Ultimately, the draught beer market is dynamic, with growth contingent on balancing traditional practices with modern demands and environmental considerations, necessitating creative solutions to both existing challenges and untapped opportunities.

KEY MARKET STATISTICS
Base Year [2023]	USD 40.98 billion
Estimated Year [2024]	USD 42.98 billion
Forecast Year [2030]	USD 59.93 billion
CAGR (%)	5.57%

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Draught Beer Market

The Draught Beer Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

Market Drivers
- Adoption of eco-friendly and sustainable brewing practices influencing market dynamics in the draught beer sector
- Development of innovative and organic draught beer flavors by key market players
- Increasing marketing and promotional activities by breweries to attract young consumers to draught beer
- Regulatory changes and tax incentives for craft breweries impacting draught beer market positively
Market Restraints
- Limited consumer preference for draught beer compared to bottled beer in certain regions
- Competition from alternative alcoholic beverages and changing consumer trends
Market Opportunities
- Incorporation of local and organic ingredients in beer production to appeal to health-conscious consumers
- Collaboration with local breweries to create unique and diverse draught beer offerings
- Leveraging social media and digital marketing to increase brand awareness and customer loyalty
Market Challenges
- Logistical and supply chain issues due to the perishable nature of draught beer impacting distribution efficiency
- Changing consumer preferences towards healthier and low-alcohol options are impacting consumption patterns

Porter's Five Forces: A Strategic Tool for Navigating the Draught Beer Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Draught Beer Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Draught Beer Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Draught Beer Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Draught Beer Market

A detailed market share analysis in the Draught Beer Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Draught Beer Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Draught Beer Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Draught Beer Market

A strategic analysis of the Draught Beer Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Draught Beer Market, highlighting leading vendors and their innovative profiles. These include AB InBev, Asahi Group Holdings, Boston Beer Company, BrewDog, Brooklyn Brewery, Carlsberg Group, Constellation Brands, Deschutes Brewery, Diageo PLC, Dogfish Head Craft Brewery, Heineken N.V., Kirin Holdings Company, Limited, Lagunitas Brewing Company, Molson Coors Beverage Company, New Belgium Brewing Company, SABMiller, Sierra Nevada Brewing Co., Stone Brewing Co., Tsingtao Brewery Group, and Yuengling & Son Inc..

Market Segmentation & Coverage

This research report categorizes the Draught Beer Market to forecast the revenues and analyze trends in each of the following sub-markets:

Based on Product Type, market is studied across Ale, Hybrid Beers, Lager, Porter, and Stout. The Ale is further studied across Brown Ale, Golden Ale, and Pale Ale. The Hybrid Beers is further studied across Cream Ale and Kolsch. The Lager is further studied across Dark Lager and Pale Lager.
Based on Sales Channel, market is studied across Off-Trade and On-Trade. The Off-Trade is further studied across Liquor Stores, Online Retailers, and Supermarkets. The On-Trade is further studied across Bars, Pubs, and Restaurants.
Based on Packaging Type, market is studied across Bottle, Can, Growler, and Keg.
Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Product Code: MRR-1A1A064C0084

1. Preface

1.1. Objectives of the Study
1.2. Market Segmentation & Coverage
1.3. Years Considered for the Study
1.4. Currency & Pricing
1.5. Language
1.6. Stakeholders

2. Research Methodology

2.1. Define: Research Objective
2.2. Determine: Research Design
2.3. Prepare: Research Instrument
2.4. Collect: Data Source
2.5. Analyze: Data Interpretation
2.6. Formulate: Data Verification
2.7. Publish: Research Report
2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

5.1. Market Dynamics
- 5.1.1. Drivers
  - 5.1.1.1. Adoption of eco-friendly and sustainable brewing practices influencing market dynamics in the draught beer sector
  - 5.1.1.2. Development of innovative and organic draught beer flavors by key market players
  - 5.1.1.3. Increasing marketing and promotional activities by breweries to attract young consumers to draught beer
  - 5.1.1.4. Regulatory changes and tax incentives for craft breweries impacting draught beer market positively
- 5.1.2. Restraints
  - 5.1.2.1. Limited consumer preference for draught beer compared to bottled beer in certain regions
  - 5.1.2.2. Competition from alternative alcoholic beverages and changing consumer trends
- 5.1.3. Opportunities
  - 5.1.3.1. Incorporation of local and organic ingredients in beer production to appeal to health-conscious consumers
  - 5.1.3.2. Collaboration with local breweries to create unique and diverse draught beer offerings
  - 5.1.3.3. Leveraging social media and digital marketing to increase brand awareness and customer loyalty
- 5.1.4. Challenges
  - 5.1.4.1. Logistical and supply chain issues due to the perishable nature of draught beer impacting distribution efficiency
  - 5.1.4.2. Changing consumer preferences towards healthier and low-alcohol options are impacting consumption patterns
5.2. Market Segmentation Analysis
5.3. Porter's Five Forces Analysis
- 5.3.1. Threat of New Entrants
- 5.3.2. Threat of Substitutes
- 5.3.3. Bargaining Power of Customers
- 5.3.4. Bargaining Power of Suppliers
- 5.3.5. Industry Rivalry
5.4. PESTLE Analysis
- 5.4.1. Political
- 5.4.2. Economic
- 5.4.3. Social
- 5.4.4. Technological
- 5.4.5. Legal
- 5.4.6. Environmental

6. Draught Beer Market, by Product Type

6.1. Introduction
6.2. Ale
- 6.2.1. Brown Ale
- 6.2.2. Golden Ale
- 6.2.3. Pale Ale
6.3. Hybrid Beers
- 6.3.1. Cream Ale
- 6.3.2. Kolsch
6.4. Lager
- 6.4.1. Dark Lager
- 6.4.2. Pale Lager
6.5. Porter
6.6. Stout

7. Draught Beer Market, by Sales Channel

7.1. Introduction
7.2. Off-Trade
- 7.2.1. Liquor Stores
- 7.2.2. Online Retailers
- 7.2.3. Supermarkets
7.3. On-Trade
- 7.3.1. Bars
- 7.3.2. Pubs
- 7.3.3. Restaurants

8. Draught Beer Market, by Packaging Type

8.1. Introduction
8.2. Bottle
8.3. Can
8.4. Growler
8.5. Keg

9. Americas Draught Beer Market

9.1. Introduction
9.2. Argentina
9.3. Brazil
9.4. Canada
9.5. Mexico
9.6. United States

10. Asia-Pacific Draught Beer Market

10.1. Introduction
10.2. Australia
10.3. China
10.4. India
10.5. Indonesia
10.6. Japan
10.7. Malaysia
10.8. Philippines
10.9. Singapore
10.10. South Korea
10.11. Taiwan
10.12. Thailand
10.13. Vietnam

11. Europe, Middle East & Africa Draught Beer Market

11.1. Introduction
11.2. Denmark
11.3. Egypt
11.4. Finland
11.5. France
11.6. Germany
11.7. Israel
11.8. Italy
11.9. Netherlands
11.10. Nigeria
11.11. Norway
11.12. Poland
11.13. Qatar
11.14. Russia
11.15. Saudi Arabia
11.16. South Africa
11.17. Spain
11.18. Sweden
11.19. Switzerland
11.20. Turkey
11.21. United Arab Emirates
11.22. United Kingdom

12. Competitive Landscape

12.1. Market Share Analysis, 2023
12.2. FPNV Positioning Matrix, 2023
12.3. Competitive Scenario Analysis
12.4. Strategy Analysis & Recommendation

Companies Mentioned

1. AB InBev
2. Asahi Group Holdings
3. Boston Beer Company
4. BrewDog
5. Brooklyn Brewery
6. Carlsberg Group
7. Constellation Brands
8. Deschutes Brewery
9. Diageo PLC
10. Dogfish Head Craft Brewery
11. Heineken N.V.
12. Kirin Holdings Company, Limited
13. Lagunitas Brewing Company
14. Molson Coors Beverage Company
15. New Belgium Brewing Company
16. SABMiller
17. Sierra Nevada Brewing Co.
18. Stone Brewing Co.
19. Tsingtao Brewery Group
20. Yuengling & Son Inc.