Elderly Nutrition Market by Type, Form, Indication, Distribution

List of Tables

The Elderly Nutrition Market was valued at USD 12.07 billion in 2023, expected to reach USD 13.11 billion in 2024, and is projected to grow at a CAGR of 9.32%, to USD 22.53 billion by 2030.

The elderly nutrition market encompasses a broad scope focused on providing balanced dietary solutions to meet the specific needs of the aging population. This involves supplements, functional foods, and beverages optimized for nutritional deficiencies, malnutrition prevention, and improved quality of life. The necessity of elderly nutrition arises due to age-related changes such as reduced metabolism, decreased appetite, and increased risk of chronic diseases that mandate tailored nutritional interventions. Applications extend across hospitals, nursing homes, and homecare settings, catering to diverse end-users like caregivers and healthcare professionals aiming to enhance elderly well-being.

KEY MARKET STATISTICS
Base Year [2023]	USD 12.07 billion
Estimated Year [2024]	USD 13.11 billion
Forecast Year [2030]	USD 22.53 billion
CAGR (%)	9.32%

Market growth is influenced by several factors, including increased awareness about geriatric health, rising disposable incomes, and advancements in food technology enhancing product offerings. Additionally, the growing emphasis on preventive healthcare and personalized nutrition solutions presents novel opportunities. Companies targeting these areas can benefit from innovations like fortified foods and digital platforms for personalized diet plans. Expanding into emerging markets, where aging populations are on the rise, is also a substantial opportunity.

Challenges to market expansion include regulatory hurdles concerning health claims and product approvals, as well as the high cost of advanced nutrition products, which may limit accessibility for some demographic segments. Moreover, reluctance among the elderly to adopt new dietary changes poses a barrier.

Innovation and research can focus on developing cost-effective, nutrient-dense products and leveraging technology to create user-friendly nutritional tracking tools enhancing customer adherence. Formulating plant-based alternatives and gut-friendly pre/probiotic products can cater to modern health trends. The market exhibits a competitive yet growth-conducive nature, driven by steady research outputs and government initiatives supporting elder care.

In summary, elderly nutrition holds significant promise with specific growth drivers and opportunities amidst challenges. A strategic focus on education, affordability, and technological integration can aid businesses in capturing this expanding market.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Elderly Nutrition Market

The Elderly Nutrition Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

Market Drivers
- Rise in the Geriatric Population and Incidences of Age-Related Low Immunity and Osteoporosis
- Growing Preferences for Supplements for Proper Nutritional Intake
- Increasing Availability on eCommerce Platforms and Promotional Activities
Market Restraints
- Low Awareness among Elderly Population about Nutritional Products
Market Opportunities
- Development of Micronutrient-Rich Nutrition for Elderly
- Penetration of Personalized Nutritional Supplements
Market Challenges
- Side Effects Associated with the Nutritional Supplements for Elderly

Porter's Five Forces: A Strategic Tool for Navigating the Elderly Nutrition Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Elderly Nutrition Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Elderly Nutrition Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Elderly Nutrition Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Elderly Nutrition Market

A detailed market share analysis in the Elderly Nutrition Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Elderly Nutrition Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Elderly Nutrition Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Elderly Nutrition Market

A strategic analysis of the Elderly Nutrition Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Elderly Nutrition Market, highlighting leading vendors and their innovative profiles. These include AAK AB, Abbott Laboratories, Amway Corporation, Baxter International Inc., Bayer AG, British Biologicals, Centrum by Haleon Group, Danone S.A., Dr. Reddy's Laboratories, Fresenius Kabi AG, GlaxoSmithKline PLC, Herbalife Nutrition Ltd., Koninklijke DSM N.V., Meiji Holdings Co., Ltd., Nature's Sunshine Products, Inc., Nestle S.A., Nordic Naturals, NoW Health Group, Inc., Otsuka Pharmaceuticals Co., Ltd., RBK Nutraceuticals Pty. Ltd., Reckitt Benckiser Group PLC, Sanofi S.A., Sun Pharmaceutical Industries Ltd., Terry Naturally Vitamins by Europharma, Unilever PLC, and Valio Ltd..

Market Segmentation & Coverage

This research report categorizes the Elderly Nutrition Market to forecast the revenues and analyze trends in each of the following sub-markets:

Based on Type, market is studied across Antioxidants, Fibers, Iron, Lipids, Minerals, Multi-Vitamins, and Proteins.
Based on Form, market is studied across Chewables, Liquid, Powder, and Tablets/ Capsules. The Powder is further studied across Containers, Glass, Metal Can, and Plastic Pouches.
Based on Indication, market is studied across Cancer, Diabetes, Obesity, Renal Failure, and Sarcopenia.
Based on Distribution, market is studied across Hospitals, Online, and Retail Drug Store.
Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Product Code: MRR-43798151B653

1. Preface

1.1. Objectives of the Study
1.2. Market Segmentation & Coverage
1.3. Years Considered for the Study
1.4. Currency & Pricing
1.5. Language
1.6. Stakeholders

2. Research Methodology

2.1. Define: Research Objective
2.2. Determine: Research Design
2.3. Prepare: Research Instrument
2.4. Collect: Data Source
2.5. Analyze: Data Interpretation
2.6. Formulate: Data Verification
2.7. Publish: Research Report
2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

5.1. Market Dynamics
- 5.1.1. Drivers
  - 5.1.1.1. Rise in the Geriatric Population and Incidences of Age-Related Low Immunity and Osteoporosis
  - 5.1.1.2. Growing Preferences for Supplements for Proper Nutritional Intake
  - 5.1.1.3. Increasing Availability on eCommerce Platforms and Promotional Activities
- 5.1.2. Restraints
  - 5.1.2.1. Low Awareness among Elderly Population about Nutritional Products
- 5.1.3. Opportunities
  - 5.1.3.1. Development of Micronutrient-Rich Nutrition for Elderly
  - 5.1.3.2. Penetration of Personalized Nutritional Supplements
- 5.1.4. Challenges
  - 5.1.4.1. Side Effects Associated with the Nutritional Supplements for Elderly
5.2. Market Segmentation Analysis
- 5.2.1. Type: Significant penetration of multivitamins elderly nutrition products
- 5.2.2. Form: Proliferating use of powdered elderly nutrition products
- 5.2.3. Indication: Extensive demand for elderly nutrition products from diabetic population
- 5.2.4. Distribution: Expanding sales of elderly nutrition products through retail drug stores
5.3. Porter's Five Forces Analysis
- 5.3.1. Threat of New Entrants
- 5.3.2. Threat of Substitutes
- 5.3.3. Bargaining Power of Customers
- 5.3.4. Bargaining Power of Suppliers
- 5.3.5. Industry Rivalry
5.4. PESTLE Analysis
- 5.4.1. Political
- 5.4.2. Economic
- 5.4.3. Social
- 5.4.4. Technological
- 5.4.5. Legal
- 5.4.6. Environmental
5.5. Client Customization

6. Elderly Nutrition Market, by Type

6.1. Introduction
6.2. Antioxidants
6.3. Fibers
6.4. Iron
6.5. Lipids
6.6. Minerals
6.7. Multi-Vitamins
6.8. Proteins

7. Elderly Nutrition Market, by Form

7.1. Introduction
7.2. Chewables
7.3. Liquid
7.4. Powder
- 7.4.1. Containers
- 7.4.2. Glass
- 7.4.3. Metal Can
- 7.4.4. Plastic Pouches
7.5. Tablets/ Capsules

8. Elderly Nutrition Market, by Indication

8.1. Introduction
8.2. Cancer
8.3. Diabetes
8.4. Obesity
8.5. Renal Failure
8.6. Sarcopenia

9. Elderly Nutrition Market, by Distribution

9.1. Introduction
9.2. Hospitals
9.3. Online
9.4. Retail Drug Store

10. Americas Elderly Nutrition Market

10.1. Introduction
10.2. Argentina
10.3. Brazil
10.4. Canada
10.5. Mexico
10.6. United States

11. Asia-Pacific Elderly Nutrition Market

11.1. Introduction
11.2. Australia
11.3. China
11.4. India
11.5. Indonesia
11.6. Japan
11.7. Malaysia
11.8. Philippines
11.9. Singapore
11.10. South Korea
11.11. Taiwan
11.12. Thailand
11.13. Vietnam

12. Europe, Middle East & Africa Elderly Nutrition Market

12.1. Introduction
12.2. Denmark
12.3. Egypt
12.4. Finland
12.5. France
12.6. Germany
12.7. Israel
12.8. Italy
12.9. Netherlands
12.10. Nigeria
12.11. Norway
12.12. Poland
12.13. Qatar
12.14. Russia
12.15. Saudi Arabia
12.16. South Africa
12.17. Spain
12.18. Sweden
12.19. Switzerland
12.20. Turkey
12.21. United Arab Emirates
12.22. United Kingdom

13. Competitive Landscape

13.1. Market Share Analysis, 2023
13.2. FPNV Positioning Matrix, 2023
13.3. Competitive Scenario Analysis
- 13.3.1. Bayer AG unveils One A Day Age factor cell defense supplement for healthy aging
- 13.3.2. Danone S.A. diversifies into medical nutrition to address aging population and drive growth
- 13.3.3. Sinopharm and Probi collaborate to enhance elderly nutrition with bone and joint health products
13.4. Strategy Analysis & Recommendation
- 13.4.1. Koninklijke DSM N.V.

Companies Mentioned

1. AAK AB
2. Abbott Laboratories
3. Amway Corporation
4. Baxter International Inc.
5. Bayer AG
6. British Biologicals
7. Centrum by Haleon Group
8. Danone S.A.
9. Dr. Reddy's Laboratories
10. Fresenius Kabi AG
11. GlaxoSmithKline PLC
12. Herbalife Nutrition Ltd.
13. Koninklijke DSM N.V.
14. Meiji Holdings Co., Ltd.
15. Nature's Sunshine Products, Inc.
16. Nestle S.A.
17. Nordic Naturals
18. NoW Health Group, Inc.
19. Otsuka Pharmaceuticals Co., Ltd.
20. RBK Nutraceuticals Pty. Ltd.
21. Reckitt Benckiser Group PLC
22. Sanofi S.A.
23. Sun Pharmaceutical Industries Ltd.
24. Terry Naturally Vitamins by Europharma
25. Unilever PLC
26. Valio Ltd.