B2B Market Research Market by Offering, Research Type, End-user, Sales Channel

List of Tables

The B2B Market Research Market was valued at USD 74.34 billion in 2024 and is projected to grow to USD 80.43 billion in 2025, with a CAGR of 8.54%, reaching USD 121.61 billion by 2030.

KEY MARKET STATISTICS
Base Year [2024]	USD 74.34 billion
Estimated Year [2025]	USD 80.43 billion
Forecast Year [2030]	USD 121.61 billion
CAGR (%)	8.54%

Market research in the B2B arena has evolved dramatically over the years, driven by rapid technological advancements and ever-changing consumer behaviors. In today's competitive environment, organizations must delve deeper than ever into understanding market dynamics, customer requirements, and emerging industry trends. The increasing complexity of modern business environments demands a research approach that is not only methodical but also innovative, enabling stakeholders to translate raw data into actionable strategies. This report begins by establishing a clear picture of the market's current state, outlining the challenges and opportunities that companies face as they navigate a global economy characterized by constant change. Through a data-driven lens, we provide detailed insights that empower decision-makers to optimize their strategies, improve their competitive positioning, and drive growth in an increasingly uncertain market. Emphasizing clarity, nuance, and precision, our analysis lays the groundwork for further exploration into the transformative forces shaping the future of industry research and strategic planning. By aligning research insights with business objectives, organizations can realize groundbreaking outcomes while mitigating risks and seizing emerging opportunities in their respective sectors.

Transformative Shifts Redefining the B2B Research Landscape

The landscape of B2B market research has experienced transformative shifts that are redefining traditional methodologies and the very nature of competitive intelligence. Technological innovation and advanced analytics have dramatically improved the ability to gather, interpret, and act on data. Over the past few years, digital transformation and big data have enabled research firms to leverage predictive analytics, machine learning, and artificial intelligence to identify subtle market trends, consumer preferences, and emerging areas of potential disruption. These advances are complemented by heightened interconnectivity and digital collaboration tools, which have made the flow of information more fluid and data more accessible in near real-time. The integration of these state-of-the-art techniques has not only accelerated the pace of data collection but also improved the accuracy of forecasting models, creating significant competitive advantages for companies that adopt them. This shift is coupled with a growing emphasis on qualitative insights, where contextual understanding and expert opinions contribute to a more comprehensive picture of market dynamics. By employing a multifaceted approach that combines quantitative rigor with qualitative nuance, decision-makers are now better equipped to recognize early warnings, adapt to shifts, and pivot strategies to maintain their market leadership. As the research industry continues to evolve, businesses are compelled to embrace these transformative changes to unlock new opportunities for growth and innovation.

Key Segmentation Insights: A Multifaceted Approach to Understanding the Market

In our in-depth analysis, drawing from a myriad of segmentation strategies, we have uncovered valuable insights that underline the complexity and diversity of the market. When considering segmentation based on offering, the market is dissected into various forms of research such as branding research, competitor research, customer research, and product research, which collectively shape a comprehensive view of the landscape. An equally critical layer is segmentation based on research type, whereby primary research, qualitative research, quantitative research, and secondary research each contribute distinct dimensions to the overall analytical framework. Furthermore, segmentation based on end-user offers a granular perspective by analyzing sectors including aerospace and defence, automotive and transportation, banking, financial services and insurance, consumer goods and retail, food and beverage, healthcare and life science, IT and telecommunication, as well as the pharmaceutical industry. Complementing these layers is segmentation based on sales channel, which dissects the market by contrasting direct sales with indirect sales, thereby highlighting the unique dynamics and demand drivers inherent to each approach. By intertwining these segmentation dimensions, our research reveals how different market segments interact and drive the overall competitive landscape, offering decision-makers a nuanced view that can be tailored to their specific strategic objectives. This approach not only enhances our understanding of consumer behavior and product performance across varied segments but also offers a holistic perspective that supports effective market positioning and strategic planning.

Based on Offering, market is studied across Branding Research, Competitor Research, Customer Research, and Product Research.

Based on Research Type, market is studied across Primary, Qualitative, Quantitative, and Secondary.

Based on End-user, market is studied across Aerospace & Defence, Automotive & Transportation, Banking, Financial Services & Insurance, Consumer Goods & Retail, Food & Beverage, Healthcare & Life Science, IT & Telecommunication, and Pharmaceutical.

Based on Sales Channel, market is studied across Direct Sales and Indirect Sales.

Key Regional Insights: Diverse Market Dynamics Across Global Territories

The regional dynamics of the B2B market exhibit a rich tapestry of insights that are critical for understanding the broader global landscape. A close examination of key regions reveals that each territory displays unique characteristics which, when thoroughly analyzed, can provide an excellent indicator of market trajectories and potential growth areas. For instance, insights from the Americas demonstrate robust growth patterns driven by innovation in technology and a steep focus on integrating advanced analytics with traditional research methodologies. Meanwhile, the region encompassing Europe, Middle East & Africa offers a complex interplay of mature market structures mixed with emerging economies that are rapidly adapting to modern market demands, fostering an environment ripe for both strategic consolidation and innovative disruptions. In contrast, the Asia-Pacific region, with its dynamic economic landscape and rapidly evolving consumer trends, has emerged as a powerhouse of growth and opportunity. The intricate balance of economic development, technological penetration, and changing consumer preferences in these regions highlights the need for tailored strategies that account for local market nuances while maintaining a global perspective. Our analysis not only dissects these regional variations but also underscores the importance of adopting region-specific strategies that resonate with local audiences, thereby delivering competitive advantage and sustained market relevance.

Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

Key Companies Insights: Leading Organizations Shaping the Market

An in-depth review of industry leaders provides a compelling narrative on how robust strategies and innovative frameworks are redefining market success. The competitive landscape is characterized by a diverse range of companies that set benchmarks through unparalleled research expertise and strategic foresight. Major players in the market include B2B International USA Inc., Borderless Access Pvt. Ltd., Deloitte Touche Tohmatsu Limited, Dynata, LLC, FieldworkHub Ltd., Forrester Research, Inc., and Gartner, Inc., among others. In addition, Geo Strategy Partners, GfK SE, GlobalData PLC, Grand View Research, Inc., and IMARC Services Private Limited have carved out specialized niches by delivering targeted insights and industry-specific analysis. Innovative research firms like Innovate MR, LLC, INTAGE Inc., Ipsos Group, and IQVIA Inc. further strengthen this landscape, while established names such as Kantar Group Limited, Kelton by Material Holdings, LLC, Kudos Research, MARKET PROBE INTERNATIONAL, INC., Marketsandmarkets Research Private Ltd., and McKinsey & Company push the envelope in research methodologies. Companies including Ovation-Worldwide Holdings, LLC, PricewaterhouseCoopers LLP, PureSpectrum Inc., Roots Research, S&P Global Inc., SIS International Research, Statista, Inc., The Nielsen Company (US), LLC, TRU Group, and Westat, Inc. round out the field, each contributing unique perspectives and deep domain expertise. The collective strategies employed by these leading firms illustrate a commitment to robust data analytics, innovative research techniques, and an adaptive approach to market trends. Their continued success is underpinned by a relentless focus on quality, precision, and strategic insight - factors that serve as a benchmark for the industry at large.

The report delves into recent significant developments in the B2B Market Research Market, highlighting leading vendors and their innovative profiles. These include B2B International USA Inc., Borderless Access Pvt. Ltd., Deloitte Touche Tohmatsu Limited, Dynata, LLC, FieldworkHub Ltd., Forrester Research, Inc., Gartner, Inc., Geo Strategy Partners, GfK SE, GlobalData PLC, Grand View Research, Inc., IMARC Services Private Limited, Innovate MR, LLC, INTAGE Inc., Ipsos Group, IQVIA Inc., Kantar Group Limited, Kelton by Material Holdings, LLC, Kudos Research, MARKET PROBE INTERNATIONAL, INC., Marketsandmarkets Research Private Ltd., McKinsey & Company, Ovation-Worldwide Holdings, LLC, PricewaterhouseCoopers LLP, PureSpectrum Inc., Roots Research, S&P Global Inc., SIS International Research, Statista, Inc., The Nielsen Company (US), LLC., TRU Group, and Westat, Inc.. Actionable Recommendations for Industry Leaders

Industry leaders are encouraged to prioritize the integration of advanced analytics and state-of-the-art digital tools to harness the full potential of market data. It is imperative that companies invest in technologies that enable real-time data collection and predictive modeling, permitting immediate reaction to market shifts as they occur. To further optimize research strategies, blending quantitative rigor with qualitative assessments can provide the necessary balance between hard numbers and nuanced insights. Leaders are advised to foster cross-functional collaboration across research, marketing, and strategic planning departments in order to streamline decision-making processes and build a resilient framework capable of adapting to industry disruptions. Additionally, leveraging insights drawn from regional and sector-specific studies can help pinpoint emerging opportunities while mitigating associated risks. A proactive approach involving regular review of segmentation models and competitive analysis will not only improve market positioning but will also drive sustainable growth. It is also recommended that organizations nurture strategic partnerships with external research entities and technology providers to remain at the forefront of innovation. By proactively adapting to emerging trends and maintaining an agile strategy, companies can secure a lasting competitive advantage in a rapidly evolving marketplace.

Conclusion: Strategic Insights for a Dynamic Market

In summary, the multifaceted analysis presented in this report underscores the critical importance of adapting to the evolving competitive landscape in the B2B market research domain. Through a meticulous breakdown of segmentation insights, regional dynamics, and key company strategies, it becomes evident that a comprehensive, data-driven approach is essential for achieving long-term success. This dynamic environment demands that industry players continuously refine their methodologies, embrace technological innovations, and formulate agile strategies to stay ahead of the curve. The insights shared here not only reflect current market realities but also serve as a roadmap for future growth and innovation. As companies navigate both opportunities and challenges, the integration of these analytical frameworks will pave the way for strategic decision-making and sustainable competitive advantage.

Product Code: MRR-521BAA36EDF5

1. Preface

1.1. Objectives of the Study
1.2. Market Segmentation & Coverage
1.3. Years Considered for the Study
1.4. Currency & Pricing
1.5. Language
1.6. Stakeholders

2. Research Methodology

2.1. Define: Research Objective
2.2. Determine: Research Design
2.3. Prepare: Research Instrument
2.4. Collect: Data Source
2.5. Analyze: Data Interpretation
2.6. Formulate: Data Verification
2.7. Publish: Research Report
2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

5.1. Market Dynamics
- 5.1.1. Drivers
  - 5.1.1.1. Increased demand for data-driven decision making across businesses
  - 5.1.1.2. Global expansion and the need for local market insights
  - 5.1.1.3. Growing reliance on comprehensive digital marketing analytics and performance metrics
- 5.1.2. Restraints
  - 5.1.2.1. High costs of comprehensive market research
- 5.1.3. Opportunities
  - 5.1.3.1. Leveraging AI and automation for enhanced research
  - 5.1.3.2. Growth of emerging markets and new sectors
- 5.1.4. Challenges
  - 5.1.4.1. Ensuring quality and reliability in research data
5.2. Market Segmentation Analysis
- 5.2.1. Offering: Increasing focus on branding research with shifting consumer perceptions and cultural trends
- 5.2.2. End-user: Expanding adoption of B2B market research by consumer goods & retail sector
5.3. Porter's Five Forces Analysis
- 5.3.1. Threat of New Entrants
- 5.3.2. Threat of Substitutes
- 5.3.3. Bargaining Power of Customers
- 5.3.4. Bargaining Power of Suppliers
- 5.3.5. Industry Rivalry
5.4. PESTLE Analysis
- 5.4.1. Political
- 5.4.2. Economic
- 5.4.3. Social
- 5.4.4. Technological
- 5.4.5. Legal
- 5.4.6. Environmental

6. B2B Market Research Market, by Offering

6.1. Introduction
6.2. Branding Research
6.3. Competitor Research
6.4. Customer Research
6.5. Product Research

7. B2B Market Research Market, by Research Type

7.1. Introduction
7.2. Primary
7.3. Qualitative
7.4. Quantitative
7.5. Secondary

8. B2B Market Research Market, by End-user

8.1. Introduction
8.2. Aerospace & Defence
8.3. Automotive & Transportation
8.4. Banking, Financial Services & Insurance
8.5. Consumer Goods & Retail
8.6. Food & Beverage
8.7. Healthcare & Life Science
8.8. IT & Telecommunication
8.9. Pharmaceutical

9. B2B Market Research Market, by Sales Channel

9.1. Introduction
9.2. Direct Sales
9.3. Indirect Sales

10. Americas B2B Market Research Market

10.1. Introduction
10.2. Argentina
10.3. Brazil
10.4. Canada
10.5. Mexico
10.6. United States

11. Asia-Pacific B2B Market Research Market

11.1. Introduction
11.2. Australia
11.3. China
11.4. India
11.5. Indonesia
11.6. Japan
11.7. Malaysia
11.8. Philippines
11.9. Singapore
11.10. South Korea
11.11. Taiwan
11.12. Thailand
11.13. Vietnam

12. Europe, Middle East & Africa B2B Market Research Market

12.1. Introduction
12.2. Denmark
12.3. Egypt
12.4. Finland
12.5. France
12.6. Germany
12.7. Israel
12.8. Italy
12.9. Netherlands
12.10. Nigeria
12.11. Norway
12.12. Poland
12.13. Qatar
12.14. Russia
12.15. Saudi Arabia
12.16. South Africa
12.17. Spain
12.18. Sweden
12.19. Switzerland
12.20. Turkey
12.21. United Arab Emirates
12.22. United Kingdom

13. Competitive Landscape

13.1. Market Share Analysis, 2024
13.2. FPNV Positioning Matrix, 2024
13.3. Competitive Scenario Analysis
- 13.3.1. Yes& expands its digital and integrated marketing capabilities through acquisition of Beacon Digital Marketing to fuel B2B growth in fintech, cybersecurity, and SaaS sectors
- 13.3.2. Radius Global Market Research and Illuminas North America join forces to enhance data-driven research and accelerate global market expansion
- 13.3.3. Havas unveiled its latest Meaningful Brands Special Report, "Decoding B2B's Brand Boom," exploring brand reputation
- 13.3.4. Xperiti, an Ipsos company, launches Vepp (vepp.app): a SaaS solution for B2B market research
- 13.3.5. Ipsos Acquires Xperiti To Strengthen its B2B Research Capabilities
- 13.3.6. The Futurum Group Acquires B2B Media and Research Firm Dash Network
13.4. Strategy Analysis & Recommendation

Companies Mentioned

1. B2B International USA Inc.
2. Borderless Access Pvt. Ltd.
3. Deloitte Touche Tohmatsu Limited
4. Dynata, LLC
5. FieldworkHub Ltd.
6. Forrester Research, Inc.
7. Gartner, Inc.
8. Geo Strategy Partners
9. GfK SE
10. GlobalData PLC
11. Grand View Research, Inc.
12. IMARC Services Private Limited
13. Innovate MR, LLC
14. INTAGE Inc.
15. Ipsos Group
16. IQVIA Inc.
17. Kantar Group Limited
18. Kelton by Material Holdings, LLC
19. Kudos Research
20. MARKET PROBE INTERNATIONAL, INC.
21. Marketsandmarkets Research Private Ltd.
22. McKinsey & Company
23. Ovation-Worldwide Holdings, LLC
24. PricewaterhouseCoopers LLP
25. PureSpectrum Inc.
26. Roots Research
27. S&P Global Inc.
28. SIS International Research
29. Statista, Inc.
30. The Nielsen Company (US), LLC.
31. TRU Group
32. Westat, Inc.