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Market Research Report
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1074247

Mobile Authentication: Future Strategies & Market Forecasts 2022-2027

Published: | Juniper Research Ltd | 41 Pages | Delivery time: 1-2 business days

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Mobile Authentication: Future Strategies & Market Forecasts 2022-2027
Published: May 11, 2022
Juniper Research Ltd
Content info: 41 Pages
Delivery time: 1-2 business days
  • Description
  • Table of Contents

Juniper Research's “Mobile Authentication” report provides a comprehensive evaluation of the mobile authentication market, including strategies for best monetising authentication traffic. In addition to this, it contains analysis and market forecasts across 3 key mobile authentication channels:

  • A2P SMS
  • Flash Calling
  • Mobile Identity

Furthermore, the research includes a comprehensive regional analysis for opportunities in 8 key global regions; assessing the potential for the monetisation of mobile authentication traffic, and provides strategic recommendations for service providers wishing to operate in these regions.

This research suite includes:

  • Strategy & Forecasts (PDF)
  • 5-year Market Sizing & Forecast Spreadsheet (Excel)
  • 12 Months' Access to harvest Online Data Platform (ONLINE)

KEY FEATURES

  • Key Takeaways & Strategic Recommendations: Comprehensive insight into the key trends and challenges facing the mobile authentication market; aligned with Juniper Research's strategic recommendations for stakeholders.
  • Market Outlook: Analysis of the key trends and challenges across the mobile authentication spaces, including an evaluation of the following key verticals:
    • Banking & Financial Services
    • eCommerce & Retail
    • Government Services
    • Healthcare Services
  • Regional Analysis: An evaluation of the future prospects across 8 key global regions, including an assessment of the following:
    • A2P SMS Channels
    • Flash Calling Channels
    • Mobile Identity Channels
    • Scope for Innovation
  • Market Forecasts: Scenario-based market forecasts for the adoption of mobile authentication services, including traffic and revenue. Forecasts are split by 60 countries, including:
    • Algeria
    • Argentina
    • Australia
    • Austria
    • Bangladesh
    • Belgium
    • Brazil
    • Canada
    • Chile
    • China
    • Colombia
    • Croatia
    • Czech Republic
    • Denmark
    • Ecuador
    • Egypt
    • Finland
    • France
    • Germany
    • Greece
    • Hong Kong
    • Hungary
    • India
    • Indonesia
    • Ireland
    • Israel
    • Italy
    • Japan
    • Kenya
    • Kuwait
    • Malaysia
    • Mexico
    • Nepal
    • Netherlands
    • New Zealand
    • Nigeria
    • Norway
    • Pakistan
    • Peru
    • Philippines
    • Poland
    • Portugal
    • Qatar
    • Romania
    • Russia
    • Saudi Arabia
    • Singapore
    • South Africa
    • South Korea
    • Spain
    • Sweden
    • Switzerland
    • Thailand
    • Turkey
    • UK
    • Ukraine
    • United Arab Emirates
    • Uruguay
    • US
    • Vietnam

KEY QUESTIONS ANSWERED

  • 1. What is the future of mobile authentication services?
  • 2. What will the global mobile authentication market value be by 2026?
  • 3. Which regions present the most opportunities for mobile authentication growth?
  • 4. Which mobile authentication services are set for the biggest growth?
  • 5. What strategies best position market stakeholders to capitalise on the growth of mobile authentication traffic?

COMPANIES REFERENCED

  • Interviewed: TeleSign
  • Mentioned: Acuant, AGID (Agency for Digital Italy), AliPay, Amphia Hospital, Apple, BAC Credomatic, Bolero, Bukalapak, China Mobile , CM.com, Digicel, EC (European Commission), E-Kart, Experian, FacePhi, Globitel, Google, Grameenphone, GSMA, Gucci, HID Global, IDEMIA, IDEX Biometrics, Infobip, Instagram, iProov, Jazz, KakaoTalk, MediaMarkt, Megafon, Meta, Mobile Connect, Moscow Metro, MTS, NtechLab, Orange, Proximus, Reliance Jio, Samsung, SeizeFace, SingPass Mobile, SK Telecom , Tele2, TRAI (Telecoms Regulatory Authority of India), TSA (Transport Security Administration), Twilio, VEON, Verizon, Viber, Vodacom, VodaPay, WhatsApp.

DATA & INTERACTIVE FORECAST

Juniper Research's “Mobile Authentication” forecast suite includes:

  • 5-year benchmark forecasts for mobile authentication metrics by 8 key regions and 60 country-level splits, including:
    • Algeria
    • Argentina
    • Australia
    • Austria
    • Bangladesh
    • Belgium
    • Brazil
    • Canada
    • Chile
    • China
    • Colombia
    • Croatia
    • Czech Republic
    • Denmark
    • Ecuador
    • Egypt
    • Finland
    • France
    • Germany
    • Greece
    • Hong Kong
    • Hungary
    • India
    • Indonesia
    • Ireland
    • Israel
    • Italy
    • Japan
    • Kenya
    • Kuwait
    • Malaysia
    • Mexico
    • Nepal
    • Netherlands
    • New Zealand
    • Nigeria
    • Norway
    • Pakistan
    • Peru
    • Philippines
    • Poland
    • Portugal
    • Qatar
    • Romania
    • Russia
    • Saudi Arabia
    • Singapore
    • South Africa
    • South Korea
    • Spain
    • Sweden
    • Switzerland
    • Thailand
    • Turkey
    • UK
    • Ukraine
    • United Arab Emirates
    • Uruguay
    • US
    • Vietnam
  • SMS Authentication, including:
    • Total SMS Traffic Attributable to Authentication
    • Total SMS Spend of Authentication Traffic
  • Mobile Identity Authentication, including:
    • Total Mobile Identity Users
    • Total Mobile Identity Spend
  • Flash Calling Authentication, including:
    • Total Flash Calling Traffic
    • Total Flash Calling Revenue
  • Access to the full set of forecast data of 36 tables and 16,200 datapoints.
  • Interactive Excel Scenario tool allowing users the ability to manipulate Juniper Research's data for 3 different metrics.

Juniper Research's highly granular IFxls (Interactive Excels) enable clients to manipulate Juniper Research's forecast data and charts to test their own assumptions using the interactive scenario tool and compare select markets side by side in customised charts and tables. IFxls greatly increase clients' ability to both understand a particular market and to integrate their own views into the model.

Table of Contents

1. Key Takeaways & Strategic Recommendations

  • 1.1 Mobile Authentication: Key Market Takeaways
  • 1.2 Mobile Authentication: Strategic Recommendations

2. Future Market Outlook for Mobile Authentication

  • 2.1 Global Mobile Subscribers
    • i. SMS
    • ii. Voice Authentication Services
    • iii. Mobile Identity Services
      • Figure 2.2: Examples of Mobile Authentication Processes
    • 2.1.2 Mobile Authentication - Key Vertical Analysis
    • 2.1.3 Banking & Financial Services
      • Figure 2.3: VodaPay Super App
    • 2.1.4 eCommerce & Retail
    • 2.1.5 Government Services
    • 2.1.6 Healthcare Services
  • 2.2 Mobile Authentication: Future Market Outlook
    • Figure 2.4: Globitel Mobile Authentication
    • Figure 2.5: Average Mobile Authentication per Mobile Subscriber in 2022 ($), Split Across 20 Select Countries
    • 2.2.1 The Cannibalisation of A2P SMS OTPs
      • Figure 2.6: Proportion of SMS Messaging That Is A2P Traffic in 2021 (%), Split 15 Select Countries
    • 2.2.2 Flash Calling Pricing Analysis
      • Figure 2.7: Average Pricing of Flash Calling Services in 2021 ($), Split by 15 Select Countries

3. Regional Analysis & Key Takeaways

  • 3.1 Mobile Authentication Regional Analysis
    • Table 3.1: Mobile Authentication - Regional Scoring Criteria
    • Figure 3.2: Juniper Research Competitive Web: Mobile Authentication
    • 3.1.1 North America
      • Figure 3.3: Total Number of Mobile Subscribers in North America (m), Split by Two Countries, 2022 & 2027
    • 3.1.2 Latin America
    • 3.1.3 West Europe
    • 3.1.4 Central & East Europe
    • 3.1.5 Far East & China
    • 3.1.6 The Indian Subcontinent
    • 3.1.7 Rest of the Asia Pacific
      • Figure 3.4: Total Number of Smartphones in Rest of Asia Pacific (m), 2022 & 2027
    • 3.1.8 Africa & Middle East
      • Figure 3.5: Total Number of Smartphones in Africa & Middle East (m), 2022 & 2027

4. Key Takeaways & Market Forecasts

  • 4.1 Mobile Authentication Strategies: Market Forecasts
    • Figure 4.1: Total SMS Mobile Authentication Forecast Methodology
    • Figure 4.2: MSISDN Authentication Methodology
    • Figure 4.3: Flash Calling Forecast Methodology
  • 4.2 Mobile Authentication: Market Forecasts
    • 4.2.1 Total Mobile Authentication Market Value
      • Figure & Table 4.4: Total Mobile Authentication Revenue ($m), Split by 8 Key Regions, 2022-2027
      • Figure 4.5: Total Mobile Authentication Revenue ($m), Split by 3 Key Services, 2022-2027
    • 4.2.2 Total MFA and OTP SMS Traffic
      • Figure & Table 4.6: Total SMS Traffic Used for MFA or OTP Use Cases (m), Split by 8 Key Regions, 2022-2027
    • 4.2.3 Total Revenue from MFA and OTP SMS Traffic
      • Figure & Table 4.7: Total Revenue from SMS Which Use OTP & MFA Use Cases ($m), Split by 8 Key Regions, 2022-2027
    • 4.2.4 Mobile Devices Using MSISDN for Single Sign On
      • Figure & Table 4.8: Number of Mobile Devices Using MSISDN for Single Sign On (m), Split by 8 Key Regions, 2022-2027
    • 4.2.5 Total Operator-billed Revenue from MSISDN Single Sign On
      • Figure 4.9: Total Operator-billed Revenue from MSISDN Single Sign On ($m), by 8 Key Regions, 2022-2027
    • 4.2.6 Total Flash Calling API Calls
      • Figure & Table 4.10: Total Number of Flash Calling API Calls (m), Split by 8 Key Regions, 2022-2027
    • 4.2.7 Total Flash Calling Platform Revenue
      • Figure & Table 4.11: Total Platform Revenue from Flash Calling Traffic ($m), Split by 8 Key Regions, 2022-2027