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PUBLISHER: Juniper Research Ltd | PRODUCT CODE: 1247484

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PUBLISHER: Juniper Research Ltd | PRODUCT CODE: 1247484

Mobile Messaging: Technology Analysis, Regional Evaluation & Market Forecasts 2023-2027

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Juniper Research's latest “Mobile Messaging” research provides a comprehensive analysis of the messaging ecosystem. It includes an assessment of the challenges facing the market and in-depth strategic recommendations for key stakeholders, including mobile operators, messaging platform providers and OTT (Over-the-Top) messaging application players. In addition, the report assesses 20 leading mobile messaging vendors in the latest iteration of the Juniper Research Competitor Leaderboard.

The research provides critical reading for stakeholders; offering in-depth evaluation of key technologies, including:

  • Chatbots
  • Email
  • IM (Instant Messaging)
  • MMS
  • Mobile Social Media Messaging
  • RCS
  • SMS

This research suite includes:

  • Market Trends & Strategies (PDF)
  • Competitor Leaderboard (PDF)
  • Market Data & Forecasting (PDF)
  • Market Sizing & Forecast Spreadsheet (Excel)
  • 12 Months' Access to harvest Online Data Platform

Key Market Statistics

Market size in 2023:1.9 trillion
Market size in 2027:2.8 trillion
2023 to 2027 Growth:45%

KEY FEATURES

  • Future Market Outlook: An analysis of the current market situation from the perspective of stakeholders, including network operators, messaging platform providers and OTT messaging application players.
  • Regional Technological Impact Assessment: An impact analysis across 8 key global regions of messaging channels; using measures such as:
    • Annual Handset RCS Traffic
    • Annual Handset SMS Traffic
    • Mobile Social Media Messaging Traffic
    • Mobile Subscriber Penetration
    • OTT Messaging App Usage
  • Juniper Research Competitor Leaderboard: Key player capability and capacity assessment of 20 mobile messaging platform providers, including:
    • BICS
    • Cisco Webex
    • Clickatell
    • CM.com
    • Comviva
    • GMS Worldwide
    • Infobip
    • Interop Technologies
    • Kaleyra
    • LINK Mobility
    • Mavenir Systems
    • MessageBird
    • Mitto
    • Monty Mobile
    • Route Mobile
    • Sinch
    • Syniverse
    • Tata Communications
    • Twilio
    • Vonage
  • Benchmark Forecasts: 5-year forecasts are provided for mobile messaging services, including chatbots, email, IM, MMS, mobile social media messaging, RCS and SMS, including adoption, traffic, and revenue.
  • North America:
    • Canada, US
  • Latin America:
    • Argentina, Brazil, Chile, Colombia, Ecuador, Mexico, Peru, Uruguay
  • West Europe:
    • Austria, Belgium, Denmark, Finland, France, Germany, Greece, Ireland, Italy, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, UK
  • Central & East Europe:
    • Croatia, Czech Republic, Hungary, Poland, Romania, Russia, Turkey, Ukraine
  • Far East & China:
    • China, Hong Kong, Japan, South Korea
  • Indian Subcontinent:
    • Bangladesh, India, Nepal, Pakistan
  • Rest of Asia Pacific:
    • Australia, Indonesia, Malaysia, New Zealand, Philippines, Singapore, Thailand, Vietnam
  • Africa & Middle East:
    • Algeria, Egypt, Israel, Kenya, Kuwait, Nigeria, Qatar, Saudi Arabia, South Africa, United Arab Emirates

KEY QUESTIONS ANSWERED

  • 1. What will be the size of the mobile messaging market by 2027?
  • 2. Which mobile messaging platforms are leading the market today?
  • 3. What is the future of rich media messaging formats such as RCS and OTT business messaging?
  • 4. What impact will new Open APIs have on the provision of mobile messaging services?
  • 5. Which mobile messaging technologies will have the highest message frequency over the next four years?

COMPANIES REFERENCED

  • Interviewed: BICS, Clickatell, Comviva, Infobip, Interop Technologies, Kaleyra, LINK Mobility, Mitto, Route Mobile, Syniverse.
  • Included in Juniper Research Competitor Leaderboard: BICS, Cisco Webex, Clickatell, CM.com, Comviva, GMS Worldwide, Infobip, Interop Technologies, Kaleyra, LINK Mobility, Mavenir Systems, MessageBird, Mitto, Monty Mobile, Route Mobile, Sinch, Syniverse, Tata Communications, Twilio, Vonage.
  • Mentioned: 3m Digital Networks Pvt Ltd, Able Device, ABN AMRO Bank, ACL Mobile, Adax, Adobe, AfroSaude, AFS (Arab Financial Services), Air Asia, Air France-KLM, Airbnb, Airtel, AiRXOS, Al Rayan Bank, Albert Heijn, Aldeamo, Alfa Orascom Telcom, Alfa-Bank Kazakhstan, Algolia, Allied Bank, Allo, Amazon, Amber Alert, American Red Cross, AmeriSave Mortgage, Apollo Hospitals, Apple, Appmiral, Aramex, ArmenTel (Beeline), Asia Insurance 1950, Associated Newspapers, AstraZeneca, AXA, Axiata, Azerfon, Banca Intesa San Paolo, Banca Transilvania, Bancontact, Batelco, Bessemer Venture Partners, Best Western, Bharti Airtel, BlaBlaCar, BMW, Booking.com, BT, Building Blocks, Bukalapak, Burberry, Capitec, Carahsoft Technology Corp, CarDekho, CATEL, CBN (Central Bank of Nigeria), CDK Global, Chatfuel, Chatlayer.ai, China Mobile, China Unicom Global, Cigna Health, Cisco, Cites Gestion, CitNOW, Citrus, Clixie, Coca-Cola, Comfone, COMFY, CPA FERRERE, Crédit Agricole, Crunch, CTI Africa, Curious Thing, CX Company, Dahmakan, Danfoss, Daraz, DataMix, Dataphiles, De Tune, Deliveroo, Dell, Dell'Oro, Deloitte, Deutsche Post, Deutsche Telekom, DHL, Dialogic, Digitel, DinarPAY, DNB Nor, DocPlanner Group, Doctolib, Doctor Anywhere, Domino's, Doxy.me, DPD Group, Draper Fisher Jurveston, du, EaseMyTrip.com, eBay, Ebury, Econet Wireless, EE, Email on Acid, Emarsys, Emirates, Emirates College of Technology, ESSAR, Etisalat, Euroconsumers, Eurostar, EVA, Everbridge, Eversource, Evolve Anywhere, Evolve IP, Expresso, FKP Scorpio, Flipkart, FlySafair, Fokker, Foodora, French Government, Gamigo, General Motors, Geocell, Geva Group, Glassdoor, Global Ticket, GoDaddy, Golan Telecom, Google, Goosehead Insurance, Grameenphone, Greenpeace, GSMA, GTBank, HDFC, Headsets.com, Healthcare at Home, Heineken, Helsenorge Norway, Hewlett Packard Enterprise, HeyHi, HF Group, Hitachi America Ltd, Hotelbeds, Houzz, HR Owen, Huawei, Hubspot, Hulu, Hutch, Hutchison Telecom, Hyro, IBM, ICICI Bank, Idea, iDeal, IKEA, imowi, Imperial Logistics, Indosat Ooerdoo, Insung Information, Inteliquent, Interteleco International for Modern Communication Services, ISS, Jawwal, Jazz, JT Telecom, Jumper.ai, Juniper Networks, JustPark, Jysk, Kakao, Leanpay, Lebara Mobile, LendingPoint, Lenovo, Levi's, Linkedin, liveClinic, LLC, Lyft, Lynk, Magento, Mailgun, Mailjet, Manulife Singapore, Marham, Marks & Spencer, Masivan S.A.S, medGo, MediaMarkt, Meraki, MessengerPeople, Meta, METRO Cash & Carry, MHP, Michelin, Microsoft, Minu, Mi-Pay, Miro, Mob, MobiFone, Mobileum, Mphasis, MRM (M.R Messaging), MTD Products, MTN, Mukuru, Mux, myElefant, Netokracija, New10, Nexi, Next Education, Nickel, NLB Banka, NodeWeaver, Northeastern University, Norwegian Cruise Line, Norwegian Health Agency, Novartis, Novo Nordisk, NTT Docomo, O2, OEP (One Equity Partners), Office Depot, OLA, Onecom, OpenMarket, OpenSooq, Orange, Oxfam, Paidy, PalFish, Panasonic, Papa John's Pizza, Parkmobile, Pathwire, Paylogic, Peerless Network, PensionBee, Pfizer, Pilas Networks, Plus, Postnord, Proximus, Radware, Raiffeisen Bank, Rakuten Viber, RAM Tracking, Randstad, Rapido, Red Hat, RedEye, Redpoint Venture, Remitly, Revolut, Richemont International, Roadmap, Robi, RobinHQ.com, RSPCA, Safaricom, Salesforce, Samsung, Santander, SAP Digital Interconnect, Sberbank, SecureAppbox, SEEN, Selligent, Senati, SendGrid, Sensational Systems, Shift Conference, ShoeBeDo, Shopify, Siemens, Smart, SnappCar, Sngular, Somtel, Spotify, Sprinklr Modern Care, Standard Bank, STC Kuwait, Sterling Bank Plc, Strands, SurveyMonkey, SWAN, Swisscom, Tangerine, TATA 1mg, Telegram, Tele-Town Hall, Terazo, Thales, The Financial Times, The Times Group, T-Mobile, TNW, TraceDock, Transcosmos Research & Development Inc, TravelSIM, Trellance, Trinity Mirror Group, TTN, Turkcell, Twistellar, Twitch, Twitter, TWW, Uber, UKRSIBBANK, Unilever, US Foods, US Telecom, Vertex Pharmaceuticals, Viber, Vietnamobile, Viettel, Vinted, Visa, Visionflex, VNPT Group, Vodafone, VoicePing, Volpy, VTB Bank, VvAA Groep BV, Wavy, WeFarm, Well Health Inc, Welthungerhilfe, WhatsApp, Wolters Kluwer, Wurth, Xenioo, Yelp, YOOX Net-a-porter, Yousign, Zain, Zalo, Zendesk, Zipcar, Zipwhip, Zomato, Zong 4G.

DATA & INTERACTIVE FORECAST

Juniper Research's “Mobile Messaging” forecast suite includes:

  • Adoption and revenue forecasts for messaging services including:
    • IM
    • Messaging Chatbots
    • MMS: P2P
    • RCS Business Messaging
    • SMS: A2P & P2P
  • Adoption and usage forecasts for the following services:
    • Chatbots
    • Email
    • Mobile Social Media Messaging
  • Interactive Excel Scenario tool allowing users the ability to manipulate Juniper Research's data for 5 different metrics.
  • Geographical splits: 60 countries
  • Number of tables: 240 tables
  • Number of datapoints: Over 107,000 datapoints

harvest: Our online data platform, harvest, contains the very latest market data and is updated throughout the year. This is a fully featured platform enabling clients to better understand key data trends and manipulate charts and tables; overlaying different forecasts within the one chart - using the comparison tool. Empower your business with our market intelligence centre, and receive alerts whenever your data is updated.

Interactive Excels (IFxl): Our IFxl tool enables clients to manipulate both forecast data and charts, within an Excel environment, to test their own assumptions using the interactive scenario tool and compare selected markets side by side in customised charts and tables. IFxls greatly increase a client's ability to both understand a particular market and to integrate their own views into the model.

FORECAST SUMMARY

Operator business messaging traffic will reach 2.8 trillion messages by 2027, rising from 1.9 trillion in 2023. This growth of 45% over the next four years will be driven by RCS business messaging, which is anticipated to surpass 630 million messages by 2027; playing an increasingly important role in platform vendors' business messaging revenue.

  • Juniper Research has released its latest Competitor Leaderboard for 2023.Underpinned by a robust scoring methodology and coupled with participantinterviews, the new Competitor Leaderboard ranked the top 20 leading mobile messaging platforms, using criteria such as the completeness of their solutions and their future business prospects.
  • The top 5 vendors for 2023:
    • 1. Infobip
    • 2. CM.com
    • 3. Vonage
    • 4. Route Mobile
    • 5. Sinch
  • All leading players scored well on the comprehensiveness of their platforms andtheir support for rich media technologies, most notably RCS.
  • Juniper Research warns that a potential new challenge is emerging in the form ofthe GSMA's Open Gateway programme. This will enable the development of newauthentication services that could provide a low-cost alternative to SMS businessmessaging.
  • These emerging authentication services will provide direct competition toauthentication use cases, such as MFA (Multi-factor Authentication) and OTPs(One-time Passwords), causing the growth of SMS revenue for these messagingvendors to slow over the next four years. In turn, messaging vendors must developand monetise RCS messaging services that leverage the conversational nature ofthe technology to counter this slowing growth.
  • The importance of RCS in business messaging has never been higher. These leading vendors must promote RCS' rich media capabilities to maintain revenue growth over messaging channels.

Table of Contents

1. Market Trends & Strategies

1. Key Takeaways & Strategic Recommendations

  • 1.1. Mobile Messaging: Key Takeaways
  • 1.2. Mobile Messaging: Strategic Recommendations

2. Mobile Messaging Ecosystem Analysis

  • 2.1. Introduction to the Mobile Messaging Market
    • 2.1.1. Mobile Messaging platforms and CPaaS Platforms
      • Figure 2.3: Smartphones, Installed Base per annum (m), Split by 8 Key Regions, 2019-2022
    • 2.1.2. Mobile Network Operators
    • 2.1.3. Messaging Wholesalers
      • Figure 2.4: Average Annual SMS Traffic per Mobile Subscribers in 2022, Top 25 Countries
    • 2.1.4. SMS Firewalls Providers
      • Figure 2.5: Types of SMS Fraud
    • 2.1.5. Chatbot Vendors
    • 2.1.6. Social Media Platforms

3. Future Market Outlook for Mobile Messaging

  • 3.1. Future Business Models
    • 3.1.1. SMS & MMS
      • i. SMS
        • Figure 3.1: Total Number of Users of Messaging Services in 2022 (m), Split by Service
      • ii. MMS
        • Figure 3.2: Total Annual MMS Traffic in North America (m) & Proportion of Global Traffic That Is Attributable to North America (%), 2019-2022
    • 3.1.2. OTT Messaging
      • i. Conversational Commerce
      • ii. Payments
      • iii. Superapps
    • 3.1.3. Social Media Messaging
      • Figure 3.3: Total Mobile Device Social Media Messaging Traffic (m), Split by 8 Regions, 2022-2027
    • 3.1.4. Email
      • Figure 3.4: Total Annual Email Traffic (m), Split by 8 Key Regions, 2019-2027
    • 3.1.5. RCS Messaging
      • Figure 3.5: Proportion of Smartphones That Use RCS Services in 2022, Split by Top 20 Countries

4. Regional Mobile Messaging Analysis

  • 4.1. Introduction to Regional Analysis
    • Figure 4.1: Juniper Research's 8 Key Regions
    • Figure 4.2: Juniper Research Competitive Web: Regional Mobile Messaging Ecosystems
    • 4.1.1. North America
      • Figure 4.3: North America: Number of Mobile Subscribers, Social Media Messaging Users, RCS Users, IM Users (m), 2022-2027
      • Figure 4.4: Total Mobile Messaging Revenue in North America ($m), Split by 4 Key Messaging Technologies, 2022-2027
    • 4.1.2. Latin America
      • Figure 4.5: Total RCS-capable Mobile Subscribers in Latin America (m), Split by Regional Countries, 2019-2027
      • Figure 4.6: Total Mobile Messaging Users in Latin America (m), Split by 5 Key Messaging Channels, 2019-2027
    • 4.1.3. West Europe
      • Figure 4.7: Total Mobile Messaging Traffic in West Europe (m), Split by 6 Key Messaging Technologies, 2019-2027
    • 4.1.4. Central & East Europe
      • Figure 4.9: Central & East Europe: Revenue Growth by Channel ($m), 2019-2027
    • 4.1.5. Far East & China
      • Table 4.10: Most Popular OTT Messaging Applications in Far East & China, by Country
      • Figure 4.11: Total Mobile Messaging Users in Far East & China (m), Split by 6 Key Messaging Technologies, 2019-2022
    • 4.1.6. Indian Subcontinent
      • Figure 4.12: Average Number of Messages Sent per Smartphone per Month (m), Split by 6 Messaging Technologies
    • 4.1.7. Rest of Asia Pacific
      • Figure 4.13: Rest of Asia: Number of Mobile Subscribers, Social Media Messaging Users, RCS Users, IM Users (m), 2019-2027
    • 4.1.8. Africa & Middle East
      • Figure 4.14: Total Mobile Messaging Traffic in Africa & Middle East (m), Split by Key Messaging Channels

2. Competitor Leaderboard

1. Competitor Leaderboard

  • 1.1. Why Read This Report
    • Table 1.1: Mobile Messaging Vendors: Key Products & Solutions
    • Figure 1.2: Juniper Research Competitor Leaderboard: Mobile Messaging Vendors
    • Table 1.3: Juniper Research Competitor Leaderboard: Mobile Messaging Vendors & Positioning
    • Table 1.4: Juniper Research Competitor Leaderboard: Mobile Messaging Vendors & Heatmap (1 of 2)
    • Table 1.5: Juniper Research Competitor Leaderboard: Mobile Messaging Vendors & Heatmap (2 of 2)

2. Company profiles

  • 2.1. Mobile Messaging Vendor Profiles
    • 2.1.1. BICS
      • i. Corporate
        • Table 2.1: BICS' Select Financial Information ($m), 2020-Present
      • ii. Geographical Coverage
      • iii. Key Clients & Strategic Partnerships
      • iv. High-level View of Offering
      • v. Juniper Research's View: Key Strengths & Strategic Opportunities
    • 2.1.2. Clickatell
      • i. Corporate
      • ii. Geographical Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High-level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Opportunities
    • 2.1.3. CM.com
      • i. Corporate
        • Table 2.2: CM.com's Select Financial Information ($m), 2018-2022
      • ii. Geographical Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High-level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Opportunities
    • 2.1.4. Comviva
      • i. Corporate
        • Table 2.3: Comviva's Select Financial Information ($m), 2018-2022
      • ii. Geographical Spread
      • iii. Key Clients & Strategic Recommendations
      • iv. High-level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Opportunities
    • 2.1.5. GMS (Global Message Services)
      • i. Corporate Profile
      • ii. Geographical Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High-level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Opportunities
    • 2.1.6. Cisco Webex
      • i. Corporate Profile
      • ii. Geographical Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High-level View of Offering
      • v. Juniper Research's View: Key Strengths & Strategic Opportunities
    • 2.1.7. Infobip
      • i. Corporate Profile
      • ii. Geographical Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High-level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Opportunities
    • 2.1.8. Interop Technologies
      • i. Corporate
      • ii. Geographical Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High-level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Opportunities
    • 2.1.9. Kaleyra
      • i. Corporate
        • Table 2.2: Kaleyra's Total Revenue ($m), 2019-2021
      • ii. Geographic Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High-level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Opportunities
    • 2.1.10. LINK Mobility
      • i. Corporate
      • ii. Geographical Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High-level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Opportunities
    • 2.1.11. Mavenir
      • i. Corporate Information
      • ii. Geographical Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High-level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Opportunities
    • 2.1.12. Mitto
      • i. Corporate Information
      • ii. Geographic Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High-level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Opportunities
    • 2.1.13. MessageBird
      • i. Corporate Information
        • Table 2.4: MessageBird's Acquisitions 2011-present
      • ii. Geographical Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High-level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Opportunities
    • 2.1.14. Monty Mobile
      • i. Corporate Information
      • ii. Geographical Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High-level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Opportunities
    • 2.1.15. Route Mobile
      • i. Corporate Information
      • ii. Geographic Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High-level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Opportunities
    • 2.1.16. Sinch
      • i. Corporate
        • Table 2.5: Sinch's Selected Financial Information ($m), 2019-2021
      • ii. Geographical Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High-level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Opportunities
    • 2.1.17. Syniverse
      • i. Corporate
      • ii. Geographical Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High-level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Opportunities
    • 2.1.18. Tata Communications
      • i. Corporate
      • ii. Geographic Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High-level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Opportunities
    • 2.1.19. Twilio
      • i. Corporate
        • Table 2.6: Twilio's Selected Financial Information ($m), 2019-2021
      • ii. Geographical Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High-level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Opportunities
    • 2.1.20. Vonage
      • i. Corporate Information
      • ii. Geographical Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High Level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Opportunities
  • 2.2. Juniper Research Leaderboard Assessment Methodology
    • 2.2.1. Limitations & Interpretations
      • Table 2.7: Juniper Research Leaderboard Scoring Criteria: Mobile Messaging Vendors

3. Data & Forecasting

1. Mobile Messaging Market Summary

  • 1.1. Total Mobile Messaging Traffic
    • Figure & Table 1.1: Total Mobile Messaging Traffic (bn), Split by 8 Key Regions, 2022-2027
    • Table 1.2: Total Number of Users of Messaging Services (bn), Split by 6 Key Services, 2022-2023
    • Table 1.3: Total Number of Users of Messaging Services (bn), Split by 6 Key Services, 2022-2023
  • 1.2. Total Mobile Messaging Revenue
    • Figure & Table 1.4: Total Mobile Messaging Revenue ($m), Split by 8 Key Regions, 2022-2027

2. SMS & MMS: Market Forecasts & Key Takeaways

  • 2.1. SMS & MMS Market
    • 2.1.1. P2P Messaging Forecast Methodology
    • 2.1.2. A2P Messaging Forecast Methodology
      • Figure 2.1: P2P SMS Forecast Methodology
      • Figure 2.2: A2P SMS Forecast Methodology
      • Figure 2.3: MMS Forecast Methodology
  • 2.2. Total SMS Traffic
    • Figure & Table 2.4: Total Annual Handset SMS Traffic (bn), Split by 8 Key Regions, 2022-2027
    • Table 2.5: Total Annual Handset SMS Traffic (bn), Split by Use Case, 2022-2027
    • 2.2.1. P2P SMS Traffic
      • Figure & Table 2.6: Total Number of P2P SMS Sent per annum (bn), Split by 8 Key Regions, 2022-2027
      • Table 2.7: Proportion of SMS Traffic Which Is P2P Traffic (%), Split by 8 key Regions, 2022-2027
    • 2.2.2. A2P SMS Traffic
      • Figure & Table 2.8: Total Number of A2P SMS Sent per annum (bn), Split by 8 Key Regions, 2022-2027
      • Table 2.9: A2P Traffic as a Proportion of SMS Traffic (%), Split by 8 Key Regions, 2022-2027
  • 2.3. Total SMS Revenue
    • Figure & Table 2.10: Total SMS Revenue ($m), Split by 8 Key Regions, 2022-2027
    • Table 2.11: Total SMS Revenue ($m), Split by Use Case, 2022-2027
    • 2.3.1. Total P2P SMS Revenue
      • Figure & Table 2.12: Total Revenue from P2P SMS ($m), Split by 8 Key Regions, 2022-2027
      • Table 2.13: Total Number of P2P SMS Sent Which Are Paid for (m), Split by 8 Key Regions, 2022-2027
    • 2.3.2. Total A2P SMS Revenue
      • Figure & Table 2.14: Total A2P SMS Message Revenue ($m), Split by 8 Key Regions, 2022-2027
    • 2.3.3. Total MMS Traffic
      • Figure 2.15: Total Annual Handset MMS Traffic (m), Split by 8 Key Regions, 2022-2027
    • 2.3.4. Total MMS Revenue
      • Figure & Table 2.16: Total Revenue from P2P MMS ($m), Split by 8 Key Regions, 2022-2027
      • Table 2.17: Total Number of P2P MMS Sent per annum (m) Split by Handset Type, 2022-2027

3. OTT Messaging: Market Forecasts & Key Takeaways

  • 3.1. OTT Market
    • 3.1.1. Forecast & Methodology
      • Figure 3.1: OTT Mobile Messaging Forecast Methodology
    • 3.1.2. Total IM Messaging Traffic
      • Figure & Table 3.2: Total IM Messaging Traffic (m), Split by 8 Key Regions, 2022-2027
    • 3.1.3. Total Mobile IM Messaging Revenue
      • Figure & Table 3.3: Total IM Market Value per annum ($m), Split by 8 Key Regions, 2022-2027
      • Table 3.4: Proportion of Smartphone Users Who Use IM (%), Split by 8 Key Regions, 2022-2027

4. RCS Messaging: Market Forecasts & Key Takeaways

  • 4.1. Introduction to RCS Messaging
    • 4.1.1. Forecast & Methodology
      • Figure 4.1: RCS Mobile Messaging Forecast Methodology
    • 4.1.2. Total Annual RCS Handset Traffic
      • Figure & Table 4.2: Total Annual Handset RCS Traffic (m), Split by 8 Key Regions, 2022-2027
      • Table 4.3: Total RCS Traffic (m), Split by P2P & A2P, 2022-2027
    • 4.1.3. Total Revenue from RCS Traffic
      • Figure 4.4: Total Revenue from RCS Traffic ($m), Split by 8 Key Regions, 2022-2027

5. Chatbots: Market Forecasts & Key Takeaways

  • 5.1. The Future of Chatbots in Mobile Messaging
    • 5.1.1. Forecast & Methodology
      • Figure 5.1: Messaging Chatbots Forecast Methodology
    • 5.1.2. Total Number of Chatbots Accessed
      • Figure & Table 5.2: Total Number of Chatbots Accessed per annum (m), Split by 8 Key Regions, 2022-2027
    • 5.1.3. Total Transaction Spend over Messaging App Chatbots
      • Figure & Table 5.3: Total Annual Transactional Value Spent over Messaging App Chatbots ($m), Split by 8 Key regions, 2022-2027
      • Table 5.4: Total Cost Savings to Businesses Enabled by Messaging App Chatbot Implementation ($m), Split by 8 Key Regions, 2022-2027

6. Social Media Messaging: Forecasts & Key Takeaways

  • 6.1.1. Forecast & Methodology
    • Figure 6.1: Social Media Mobile Messaging Forecast Methodology
  • 6.1.2. Total Mobile Device Social Media Messaging Traffic
    • Figure & Table 6.2: Total Mobile Device Social Messaging Traffic (bn), Split by 8 key Regions, 2022-2027
    • Table 6.3: Total Mobile Device Social Messaging Traffic (bn), Split by Device Type, 2022-2027
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