SMS Firewalls: Future Outlook, Regional Analysis & Market Forecasts 2023-2027

Description

REPORT OVERVIEW

Juniper Research's latest “SMS Firewalls” research provides a comprehensive analysis on the SMS firewalls market, including its market trajectory and future deployment as part of a larger managed security strategy for operators. This report provides tailored recommendations for market stakeholders in the competitive landscape, including mobile operators, firewall service providers and messaging aggregators.

It also incorporates analysis from comprehensive forecasts to identify the best regional opportunities for SMS firewall deployment. These 5-year forecasts include the total SMS traffic, proportion of SMS traffic handled by firewalls and the total vendor revenue generated by this SMS firewall traffic and the regional analysis leverages in-house forecast data for a range of key factors including:

Addressable User Base
Disruption Analysis
End-user Assessment
Future Business Prospects
Impact Analysis
Innovation Analysis
Multimodal Assessment

Juniper Research's Competitor Leaderboard, featuring an in depth evaluation of 16 major firewall providers, uses a combination of quantitative and qualitative scoring criteria to provide vendor positioning for the market's leading players.

In addition, Juniper Research also assesses the technologies impacting SMS business messaging traffic and the provision of SMS firewalls services including:

Biometric Authentication
Flash Calling
Growth of OTT Business Messaging
GSMA Open Gateway API
WhatsApp Business Messaging Use Cases

This research suite includes:

Market Trends & Strategies (PDF)
Competitor Leaderboard (PDF)
Data & Forecasting (PDF)
5-year Market Sizing & Forecast Spreadsheet (Excel)

12 Months' Access to harvest.

Key Market Statistics-Operator Losses

Market size in 2023:	$2.0bn
Market size in 2027:	$676.8mn
2023 to 2027 Reduction in Losses:	66%

KEY FEATURES

Regional Analysis: Comprehensive coverage featuring regional market analysis on the future of the market in a select 60 countries split by 8 key regions; analysing each region's potential market growth using the following criteria, paired with supplementary 5-year forecast data.
- Addressable User Base
- Disruption Analysis
- End-user Assessment
- Future Business Prospects
- Impact Analysis
- Innovations Analysis
- Multimodal Assessment

Threat Evaluation: This landscape overview assesses current and future technologies which will have a significant impact on the SMS market. These technologies include:
- Biometric Authentication
- Flash Calling
- Growth of OTT Business Messaging
- GSMA Open Gateway API
- WhatsApp Business Messaging Use Cases

Juniper Research Competitor Leaderboard: Key player capability and capacity assessment for 16 firewall service providers; positioning them as either an established leader, leading challenger, or disruptor and challenger. Our Competitor Leaderboard scores these companies on a number of criteria including their size of operations in the space, their extent and breadth of market partnerships, sophistication of their platforms, and Juniper Research's view on each company's innovation and future business prospects. The companies included in Juniper Research's SMS Firewalls Competitor Leaderboard are:
- AMD Telecom
- BICS
- Cellusys
- Cloudmark (Proofpoint)
- Comviva
- iBASIS
- Infobip
- Mavenir
- Mitto
- Mobileum
- Monty Mobile
- Openmind Networks
- Route Mobile
- Sinch
- Subex
- Tanla

Benchmark Industry Forecasts: 5-year forecasts are provided for the market growth of A2P SMS traffic, the total A2P SMS traffic handled by SMS firewalls, total A2P SMS grey route traffic and total SMS firewall vendor revenue. Metrics are split by our 8 key forecast regions and the 60 countries listed below:

North America:
- Canada, US

Latin America:
- Argentina, Brazil, Chile, Colombia, Ecuador, Mexico, Peru, Uruguay

West Europe:
- Austria, Belgium, Denmark, Finland, France, Germany, Greece, Ireland, Italy, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, UK

Central & East Europe:
- Croatia, Czech Republic, Hungary, Poland, Romania, Russia, Turkey, Ukraine

Far East & China:
- China, Hong Kong, Japan, South Korea

Indian Subcontinent:
- Bangladesh, India, Nepal, Pakistan

Rest of Asia Pacific:
- Australia, Indonesia, Malaysia, New Zealand, Philippines, Singapore, Thailand, Vietnam

Africa & Middle East:
- Algeria, Egypt, Israel, Kenya, Kuwait, Nigeria, Qatar, Saudi Arabia, South Africa, United Arab Emirates

KEY QUESTIONS ANSWERED

1. What are the factors influencing the SMS firewalls market?

2. Where are the areas of opportunity for SMS firewall investment?

3. How much will the SMS firewall market be worth by 2027?

4. Who are the leading SMS firewall vendors pricing the largest market share in 2023?

5. How will the evolution of SMS fraud impact the development of firewall services over the next 5 years?

COMPANIES REFERENCED

Interviewed: Cellusys, Infobip, Mobileum, Monty Mobile, Openmind Networks, Route Mobile, Sinch.

Included in Juniper Research Competitor Leaderboard: AMD Telecom, BICS, Cellusys, Cloudmark, Comviva, iBASIS, Infobip, Mavenir, Mitto, Mobileum, Monty Mobile, Openmind Networks, Route Mobile, Sinch, Subex, Tanla.

Mentioned: A1 Telekom, Accenture, Accura Scan, ACL Mobile, Adax, Adobe, AFS (Arab Financial Services), Airtel, Alfa Orascom Telcom, Alfa-Bank Kazakhstan, Allied Bank, Altice DR, Amazon, América Móvil, Anam, Arbor, Arelion, Ares Management, Aruba.it, Asia Insurance 1950, Audax Private Equity, Auth0, Axiata, Bahrain Financing Company B.S.C, Bank of Maharashtra, Batelco, Bharti Airtel, BICS, BlaBlaCar, BlackRock, Bolt, Booking.com, BSNL, BT, Bukalapak, CarDekho, Celcom, Chatlayer, China Mobile, Citrus, Coca-Cola UAE, Comcast, Comfone, Cox, Cyberforce, Dahmakan, Daraz, Deutsche Telekom, Dhiraagu, Dialogic, Digitel, DinarPAY, Dish, dsTest, du, EaseMyTrip.com, Econet Global, EE, ElevenPaths, Emirates, Ericsson, Etisalat, Expresso, Fastweb, Gamigo, Gamooga, Geva Group, Glo, GMS Group, Google, Grameenphone, GSMA, GTBank, H.I.G Technology Partners, Healthcare at Home, HF Group, HORISEN, HP, HubSpot, Hutch, Hutchison Telecom, IBM, ICICI Bank, Idea Cellular, Impact Mobile, Indosat, Infobip, Inteliquent, IOCL, Jawwal, Jazz, JT Telecom, Kakao, Karix Mobile, KPN, Leanpay, Lebara Mobile, LINE, LinkedIn, Mada, Marham, Masivian S.A.S, medGo, MEO, MessageMedia, MessengerPeople, Meta, Microsoft, Mitel Mobility, Mob, Mobifone, MobiFone Vietnam, Mobius, Monaco Telecom, MTN, Mukuru, NEC, Netokracija, Nickel, NLB Banka, NOS, O2, Ooredoo, OpenMarket, OpenSooq, Oracle, Orange, P&G, Papa John's Pizza, Pathwire, Plus, POST Luxembourg, Proofpoint, Proximus, QRoam, Radware, Raiffeisen Bank, Rakuten Viber, Ranzure, Rapido, Rappi, Red Hat, Ribbon, RoamsysNext, Robi, Safaricom, Salesforce, SAMA, SAP Digital Interconnect, Sberbank, Senati, SFR, ShoeBeDo, Sigos, Sippio, SK Telecom, Smart, Smartfren Telekom Tbk, Snowflake, SoftBank, Somtel, Sparkle, Strands, SWAN, Swedish Export Credit Corporation, Swisscom, Syniverse, Tata Communications, TDC, Tele2, Teledgers Technologies, Telefónica, Telegram, Telekom Deutschland, Telekom Slovenije, Telenor Group, Temasek Holdings, Thales, Thoma Bravo, TIS, T-Mobile, TNS, Tofane Global, TTN, Twilio, tyntec, UBA, Uber, Umlaut, Unilever, Veon, Viber, Vietnamobile, Viettel, VMware, Vodafone, VoerEir, Volpy, VTB Bank, Walleye, WAVY Global, WeDo Technologies, WeFarm, Welthungerhilfe, WhatsApp, WorkIndia, Wurth, X Connect, XL Telecom, Xura, Yandex, Yousign, Zain, Zapier, Zong 4G.

DATA & INTERACTIVE FORECAST

Our comprehensive data and interactive forecasts provide a market-leading analysis on the future of the SMS firewalls ecosystem. It assesses the impact of SMS firewalls across a number of use cases, such as the following:

SMS Firewalls Market Summary, including:
- Total Number of Mobile Subscribers
- Total SMS Traffic
- Total SMS Traffic Monitored by Firewalls
- Total SMS Firewall Vendor Revenue

Data Splits for Total Traffic, Revenue and Potential Revenue Loss are also provided for the following markets:
- A2P SMS Traffic
  - Further split by Grey Route, SS7, SIGTRAN, and Diameter Traffic
- P2A SMS Traffic
  - Further split by Grey Route, SS7, SIGTRAN, and Diameter Traffic

Geographical splits: 60 countries
Number of tables: 51 tables
Number of datapoints: Over 23,256 datapoints

harvest: Our online data platform, harvest, contains the very latest market data and is updated throughout the year. This is a fully featured platform enabling clients to better understand key data trends and manipulate charts and tables; overlaying different forecasts within the one chart - using the comparison tool. Empower your business with our market intelligence centre, and receive alerts whenever your data is updated.

Interactive Excels (IFxl): Our IFxl tool enables clients to manipulate both forecast data and charts, within an Excel environment, to test their own assumptions using the interactive scenario tool and compare selected markets side by side in customised charts and tables. IFxls greatly increase a client's ability to both understand a particular market and to integrate their own views into the model.

FORECAST SUMMARY

Juniper Research, foremost experts in mobile messaging markets, has found that the operator revenue loss to SMS grey route traffic will decline by 66% over the next four years, owing to the increasing adoption and efficiency of SMS firewalls. SMS firewalls will save operators over $4.4 billion in lost business messaging revenue between 2023 and 2027, by identifying fraudulent traffic and blocking in real-time.

These savings will be driven by the ability of SMS firewalls to detect sources of fraudulent traffic earlier and more efficiently through the increasing use of machine learning. By 2027, less than 1% of business messaging traffic will be attributable to grey routes, compared to 4.3% in 2023.

However, as the role of business messaging evolves, operators are urged to develop messaging firewalls to be deployed as part of a larger security value chain that protects operators over more channels than SMS alone. Additionally, RCS messaging will be a crucial technology over the next 4 years, and firewall vendors must tailor fraud detection and mitigation services to this technology.

In turn, the Security-as-a-Service model will be a key strategy for future firewall development. This business model includes providing managed security tools over multiple operator-led technologies. Vendors will soon compete on the comprehensiveness of their multi-format firewalls, including the efficiency of AI-based fraud detection solutions over multiple messaging technologies.

Operators must have the most effective tools to identify and mitigate future methods of messaging fraud regardless of messaging channel. However, they must outsource fraud detection services to experienced third-party solutions providers that benefit from the wealth of data that they derive from the traffic over multiple operator core networks.

1. Market Trends & Strategies

1. Key Takeaways & Strategic Recommendations

1.1. SMS Firewalls: Key Takeaways
1.2. SMS Firewalls: Strategic Recommendations

2. Future Market Outlook

2.1. Introduction & Definitions
- Figure 2.1: SMS Firewall Within Operator Networks
2.2. Current Market Outlook
- Figure 2.2: Penetration Rate of SIMs in the Population (%), Split by 8 Key Regions, 2023-2027
- Figure 2.3: Total Number of SMS Messages Sent per annum (m), Split by 8 Key Regions, 2023-2027
- Figure 2.4: Total Number of A2P Messages per annum (bn), Split by 4 Key Messaging Channels, 2023-2027
- Figure 2.5: Prevalent SMS Threats
- Figure 2.6: Total Grey Route A2P SMS Revenue ($m), Split by 8 Key Regions, 2023-2027
2.3. Privacy Concerns to Increase Leverage of Managed Services
- Figure 2.7: Security-as-a-Service Value Chain
- i. Prohibitive Regulations
2.4. Flash Calling
- Figure 2.8: Benefits of A2P SMS & Flash Calling for 2FA Services
2.5. Near and Long-term Threats to SMS Messaging
- i. Rise of OTT Messaging
  - Figure 2.9: Proportion of Smartphone Users Leveraging OTT Messaging Services (%), Split by 8 Key Regions, 2023-2027
  - Figure 2.10: Average Price per A2P Message in 2023 ($), Split by 2 Key Messaging Channels
- ii. Biometric Authentication
- iii. GSMA's Open API Gateway to Drive Authentication, Replacing Messaging Channels
2.6. Deployment of 5G
- Figure 2.11: 5G Network Opportunities

3. Regional Analysis

3.1. SMS Firewalls Regional Analysis
- Table 3.1: Juniper Research SMS Firewall Regional Analysis: Scoring Criteria (Part 1)
- Table 3.2: Juniper Research SMS Firewall Regional Analysis: Scoring Criteria (Part 2)
- Figure 3.3: Juniper Research's 8 Key Regions Definition
- Figure 3.4: Juniper Research's Competitive Web: SMS Firewalls Regional Opportunities
- 3.1.1. SMS Firewalls: Heatmap Analysis
  - Table 3.5: Juniper Research's SMS Firewalls Regional Analysis: North America
  - Table 3.6: Juniper Research's SMS Firewalls Regional Analysis: Latin America
  - Table 3.7: Juniper Research's SMS Firewalls Regional Analysis: West Europe
  - Table 3.8: Juniper Research's SMS Firewalls Regional Analysis: Central & East Europe
  - Table 3.9: Juniper Research's SMS Firewalls Regional Analysis: Far East & China
  - Table 3.10: Juniper Research's SMS Firewalls Regional Analysis: Indian Subcontinent
  - Table 3.11: Juniper Research's SMS Firewalls Regional Analysis: Rest of Asia Pacific
  - Table 3.12: Juniper Research's SMS Firewalls Regional Analysis: Africa & Middle East
- 3.1.2. North America
  - Figure 3.13: Total Number of SMS Messages Sent per annum (m), Split by Monitored Status, 2023-2027
- 3.1.3. Latin America
  - Figure 3.14: Total Number of SMS Messages Sent per annum in Latin America (m), Split by 8 Key Countries, 2023-2027
  - Figure 3.15: Proportion of A2P SMS Traffic Which is Delivered via Grey Routes in Latin America (%), Split by 8 Key Countries, 2023-2027
- 3.1.4. West Europe
  - Figure 3.16: Total SMS Firewall Vendor Revenue in West Europe in 2027 ($179.2 m), Split by 7 Key Countries
  - Figure 3.17: Total Number of A2P SMS Messages Sent per annum in West Europe (m), Split by Top 8 Countries, 2023-2027
- 3.1.5. Central & East Europe
  - Figure 3.18: Proportion of A2P SMS Traffic Which Is Delivered via Grey Routes (%), Split by 8 Key Countries, 2023-2027
- 3.1.6. Far East & China
  - Figure 3.19: Total SMS Firewall Vendor Revenue in Far East & China ($m), Split by 4 Key Countries, 2023-2027
- 3.1.7. Indian Subcontinent
  - Figure 3.20: Proportion of A2P SMS Traffic Which Is Delivered via Grey Routes in the Indian Subcontinent (%), Split by 4 Key Countries, 2023-2027
- 3.1.8. Rest of Asia Pacific
  - Figure 3.21: Total SMS Traffic Monitored by SMS Firewalls in Rest of Asia Pacific (m), Split by 8 Key Countries, 2023-2027
- 3.1.9. Africa & Middle East
  - Figure 3.22: Total Number of Directly Connected A2P and P2A SMS Messages in Africa & Middle East (m), Split by 10 Key Countries, 2023-2027
  - Figure 3.23: Proportion of SMS Messages Monitored by SMS Firewalls (%), Split by 8 Key Regions, 2023-2027

2. Competitor Leaderboard

1. Juniper Research Competitor Leaderboard

1.1. Why Read this Report
- Table 1.1: Juniper Research Competitor Leaderboard: SMS Firewalls Vendors & Product Portfolio
- Figure 1.2: Juniper Research Competitor Leaderboard: SMS Firewalls
- Table 1.3: Juniper Research Competitor Leaderboard: SMS Firewalls Vendors & Positioning
- Table 1.4: Juniper Research Competitor Leaderboard Heatmap: SMS Firewalls

2. Vendor Profiles

2.1. Vendor Profiles
- 2.1.1. AMD Telecom
  - i. Corporate Information
  - ii. Geographical Spread
  - iii. Key Clients & Strategic Partnerships
  - iv. High-level View of Offerings
  - v. Juniper Research's View: Key Strengths & Strategic Recommendations
- 2.1.2. BICS
  - i. Corporate Information
    - Table 2.1: BICS' Select Financial Information ($m), 2020-2021
  - ii. Geographical Spread
  - iii. Key Clients & Strategic Partnerships
  - iv. High-level View of Offerings
    - Figure 2.2: BICS' Fraud Prevention Solution
  - v. Juniper Research's View: Key Strengths & Strategic Recommendations
- 2.1.3. Cellusys
  - i. Corporate Information
  - ii. Geographical Spread
  - iii. Key Clients & Strategic Partnerships
    - Figure 2.3: Cellusys and Umlaut Security Process
  - iv. High-level of Offerings
  - v. Juniper Research's View: Key Strengths & Strategic Recommendations
- 2.1.4. Cloudmark
  - i. Corporate Information
  - ii. Geographical Spread
  - iii. Key Clients & Strategic Partnerships
  - iv. High-level View of Offerings
    - Figure 2.4: Cloudmark's Corporate Overview
  - v. Juniper Research's View: Key Strengths & Strategies Recommendations
- 2.1.5. Comviva
  - i. Corporate Information
  - ii. Geographical Spread
  - iii. Key Clients & Strategic Partnerships
  - iv. High-level View of Offerings
  - v. Juniper Research's View: Key Strengths & Strategic Recommendations
- 2.1.6. iBASIS
  - i. Corporate Information
  - ii. Geographical Spread
  - iii. Key Clients & Strategic Partnerships
  - iv. High-level View of Offerings
    - Figure 2.5: iBASIS' Grey Route Monetisation Strategy
  - v. Juniper Research's View: Key Strengths & Strategic Recommendations
- 2.1.7. Infobip
  - i. Corporate Information
    - Table 2.6: Infobip's Select Financial Information, 2019-2021
  - ii. Geographical Spread
  - iii. Key Clients & Strategic Partnerships
  - iv. High-level View of Offerings
    - Figure 2.7: Anam Protect
  - v. Juniper Research's View: Key Strengths & Strategic Recommendations
- 2.1.8. Mavenir
  - i. Corporate Information
  - ii. Geographical Spread
  - iii. Key Clients & Strategic Partnerships
  - iv. High-level View of Offerings
    - Figure 2.8: Mavenir Fraud and Security Product Suit
  - v. Juniper Research's View: Key Strengths & Strategic Recommendations
- 2.1.9. Mitto
  - i. Corporate Information
  - ii. Geographical Spread
  - iii. Key Clients & Strategic Partnerships
  - iv. High-level View of Offerings
  - v. Juniper Research's View: Key Strengths & Strategic Recommendations
- 2.1.10. Mobileum
  - i. Corporate Information
  - ii. Geographical Spread
  - iii. Key Clients & Strategic Partnerships
  - iv. High-level View of Offerings
    - Figure 2.9: Mobileum's Multiprotocol Signalling Firewall
    - Figure 2.10: Mobileum's Regional SMS Firewall Processes
  - v. Juniper Research's View: Key Strengths & Key Recommendations
- 2.1.11. Monty Mobile
  - i. Corporate Information
  - ii. Geographical Spread
  - iii. Key Clients & Strategic Partnerships
  - iv. High-level View of Offerings
  - v. Juniper Research's View: Key Strengths & Strategic Partnership
- 2.1.12. Openmind Networks
  - i. Corporate Information
  - ii. Geographical Spread
  - iii. Key Clients & Strategic Partnerships
  - iv. High-level View of Offerings
  - v. Juniper Research's View: Key Strengths & Strategic Recommendations
- 2.1.13. Route Mobile
  - i. Corporate Information
  - ii. Geographical Spread
  - iii. Key Clients & Strategic Partnerships
  - iv. High-level View of Offerings
    - Figure 2.11: Route Shield Ecosystem
  - v. Juniper Research's View: Key Strengths & Strategic Recommendations
- 2.1.14. Sinch
  - i. Corporate Information
    - Table 2.12: Sinch's Selected Financial Information ($m), 2019-2022
    - Table 2.13: Sinch's Acquisitions, March 2020-Present
  - ii. Geographical Spread
  - iii. Key Clients & Strategic Partnerships
  - iv. High-level View of Offerings
  - v. Juniper Research's View: Key Strengths & Strategic Recommendations
- 2.1.15. Subex
  - i. Corporate Information
    - Table 2.14: Subex Select Financial Information ($m), 2020-2021
  - ii. Geographical Spread
  - iii. Key Clients & Strategic Partnerships
  - iv. High-level View of Offerings
    - Figure 2.15: Subex's End-to-End Workflow
  - v. Juniper Research's View: Key Strengths & Strategic Recommendations
- 2.1.16. Tanla
  - i. Corporate Information
  - ii. Geographical Spread
  - iii. Key Clients & Strategic Partnerships
  - iv. High-level View of Offerings
  - v. Juniper Research's View: Key Strengths & Strategic Recommendations
2.2. Assessment Methodology
- 2.2.1. Limitations & Interpretations
  - Table 2.16: Juniper Research's Competitor Leaderboard Scoring Criteria: SMS Firewalls

3. Data & Forecasting

1. Market Data & Future Outlook

1.1. SMS Firewall Market Outlook
- Figure 1.1: Total Number of Directly Connected SMS Messages (m), Split by Messaging Type, 2023-2027
- Figure 1.2: Total SMS Traffic Handled by SMS Firewalls in 2023 (%), Split by 3 Key Firewalls
- Figure 1.3: SMS Firewalls Forecast Methodology
- 1.1.1. Total Number of Mobile Subscribers
  - Figure & Table 1.4: Total Number of Mobile Subscribers (m), Split by 8 Key Regions, 2022-2027
- 1.1.2. Total Number of Messages Handled by SMS Firewalls
  - Figure & Table 1.5: Total SMS Traffic Monitored by SMS Firewalls (m), Split by 8 Key Regions, 2022-2027
  - Table 1.6: Total SMS Traffic Monitored by SMS Firewalls (m), Split by Use Case, 2022-2027
- 1.1.3. Total SMS Traffic Handled by SS7 Firewalls
  - Figure & Table 1.7: Total SMS Traffic Handled by SS7 Firewalls (m), Split by 8 Key Regions, 2022-2027
  - Table 1.8: Proportion of SMS Traffic Handled by SS7 Firewalls (%), Split by 8 Key Regions, 2022-2027
- 1.1.4. Total SMS Traffic Handled by Diameter Firewalls
  - Figure & Table 1.9: Total SMS Traffic Handled by Diameter Firewalls (m), Split by 8 Key Regions, 2022-2027
  - Table 1.10: Proportion of SMS Traffic Handled by Diameter Firewalls (%), Split by 8 Key Regions, 2022-2027
- 1.1.5. Total SMS Traffic Handled by SIGTRAN Firewalls
  - Figure & Table 1.11: Total SMS Traffic Handled by SIGTRAN Firewalls (m), Split by 8 Key Regions, 2022-2027
  - Table 1.12: Proportion of SMS Traffic Handled by SIGTRAN Firewalls (%), Split by 8 Key Regions, 2022-2027
- 1.1.6. Total SMS Firewall Vendor Revenue
  - Figure & Table 1.13: Total SMS Firewall Vendor Revenue ($m), Split by 8 Key Regions, 2022-2027
  - Table 1.14: Total SMS Firewall Vendor Revenue ($m), Split by Use Case, 2022-2027

2. A2P SMS Messaging

2.1. A2P SMS Market Outlook
- Figure 2.1: Proportion of A2P SMS Traffic Handled by SMS Firewalls (%), Split by 8 Key Region, 2023-2027
- 2.1.1. A2P SMS Traffic Forecast Methodology
  - Figure 2.2: A2P SMS Firewalls Forecast Methodology (Part 1)
  - Figure 2.3: A2P SMS Firewalls Forecast Methodology (Part 2)
- 2.1.2. Total A2P SMS Traffic Handled by SMS Firewalls
  - Figure & Table 2.4: Total A2P SMS Traffic Handled by SMS Firewalls (m), Split by 8 Key Regions, 2022-2027
  - Table 2.5: Proportion of A2P SMS Traffic Handled by SMS Firewalls (%), Split by Key Regions, 2022-2027
- 2.1.3. Total A2P SMS Firewall Vendor Revenue
  - Figure & Table 2.6: Total A2P SMS Firewall Vendor Revenue ($m), Split by 8 Key Regions, 2022-2027
- 2.1.4. Total Number of A2P SMS Grey Route Messages
  - Figure 7. Table 2.7: Total Number of A2P SMS Grey Route Messages per annum (m), Split by 8 Key Regions, 2022-2027
  - Figure 2.8: Total Grey Route A2P SMS Revenue ($m), Split by 8 Key Regions, 2022-2027
- 2.1.5. Total Operator Revenue Opportunities Lost due to A2P SMS Grey Route Traffic
  - Figure & Table 2.9: Lost Operators Revenue Opportunity due to A2P SMS Grey Route Traffic ($m), Split by 8 Key Regions, 2022-2027

3. P2A SMS Messaging

3.1. P2A SMS Market Outlook
- Figure 3.1: P2A Traffic as a Proportion of SMS Traffic (%), Split by 8 Key Regions, 2022-2027
- 3.1.1. P2A SMS Traffic Methodology
  - Figure 3.2: P2A SMS Firewalls Forecast Methodology
- 3.1.2. Total Number of P2A Messages Handled by SMS Firewalls
  - Figure & Table 3.3: Total P2A SMS Traffic Handled by SMS Firewalls (m), Split by 8 Key Regions, 2022-2027
  - Table 3.4: Total P2A SMS Traffic Handled by SMS Firewalls (m), Split by Firewall Type, 2022-2027
- 3.1.3. Total P2A SMS Firewall Vendor Revenue
  - Figure & Table 3.5: Total P2A SMS Firewall Vendor Revenue ($thousand), Split by 8 Key Regions, 2022-2027
  - Table 3.6: Proportion of P2A SMS Traffic Handled by SMS Firewalls (%), Split by Key Regions, 2022-2027