RCS for Business Market: 2026-2030

Description

'Operator RCS for Business Revenue to Reach $3 Billion Globally by 2027, Growing 150% in Two Years'

Overview

Our comprehensive RCS for Business research suite provides an in depth evaluation of a market poised for rapid expansion over the next five years. It equips stakeholders with clear insight into the most significant opportunities emerging over the next two years. This leading study also analyses the primary drivers shaping the RCS for Business landscape in 2026, including Apple's ongoing roll-out of RCS for Business on iPhones, increasing support from mobile operators, and the growing presence of third party verification authorities across global markets.

The report includes several different options that can be purchased separately. These include access to market forecasts for RCS Business–capable mobile subscribers, messaging traffic, and associated revenue; with detailed breakdowns by use case and key industry verticals.

It also includes a comprehensive study of the market trends and opportunities, as well as a Competitor Leaderboard document containing an extensive analysis of the major vendors in the market. The coverage can also be purchased as a full research suite; containing all these elements and including a substantial discount.

The study provides strategic recommendations for mobile operators on how to set themselves up for success with RCS for Business in 2026, including which partnerships to prioritise, how to monetise effectively, and how to stay ahead of emerging fraud.

All report content is delivered in the English language.

Key Features

Market Dynamics: delivers detailed insight into the RCS for Business landscape; evaluating the key drivers of future growth, including Apple's ongoing roll-out of RCS for Business on iPhones, emerging Person-to-Application (P2A) use cases, and the expanding role of third party verification authorities worldwide. The analysis includes regional assessments of market growth and the factors influencing adoption in key markets. The research also features a Future Leaders Index evaluating eight vendors providing RCS for Business operator-managed services; classified as Future Leaders, Niche Specialists, Emulators, or Early stage Vendors.
Key Takeaways & Strategic Recommendations: an in depth analysis of major development opportunities, emerging industry trends, and core findings within the RCS for Business market, accompanied by actionable strategic recommendations tailored for stakeholders.
Benchmark Industry Forecasts: this section provides market sizing and five year forecasts for the RCS for Business market, covering RCS for Business-capable mobile subscribers, total traffic volume, and revenue for both operators and platforms.
Juniper Research Competitor Leaderboard: key industry player capability and capacity assessment for 17 RCS for Business vendors, via the Juniper Research Competitor Leaderboard.

Market Trends & Strategies

1. Key Trends & Strategic Recommendations

1.1 Key Trends
1.2 Strategic Recommendations

2. Future Market Outlook

2.1 Introduction
2.2 Future Market Outlook
- Figure 2.1: RCS for Business Operator Revenue ($m), 2026-2030, Split by 8 Key Regions
- i. Apple's roll-out of RCS on iOS devices
- ii. The Ease of Migration for SMS to RCS for Business
- iii. Ease of Onboarding as a Verified Business
- iv. P2A RCS
- v. Growing Number of Support Tools for Designing Marketing and Promotional Campaigns
- vi. AI Agents and Conversational Automation
- 2.2.2 Regional Growth of RCS for Business Traffic
  - i. North America
    - Figure 2.2: RCS for Business-capable Mobile Subscribers in North America (m), 2024-2025
    - Figure 2.3: RCS Rich Carrier fees vs WhatsApp Authentication/Utility Prices ($), January 2026
    - Figure 2.4: RCS Rich Carrier fees vs WhatsApp Marketing Prices ($), January 2026
  - ii. Latin America
    - Figure 2.5: RCS for Business Operator Revenue in Latin America in 2026 ($m)
    - Figure 2.6: Number of Smartphones in Latin America Markets in 2026 (m), Split by iOS and Android
  - iii. West Europe
    - Figure 2.7: RCS for Business Traffic (m), Split by Key Markets in West Europe, 2026
  - iv. Central & East Europe
    - Figure 2.8: Proportion of Mobile Subscribers That Are RCS for Business-capable by End of 2025 (%), Split by Central & East Europe Countries
  - v. Far East & China
  - vi. Indian Subcontinent
    - Figure 2.9: RCS for Business-capable Subscribers India (m), 2024-2026
    - Figure 2.10: Limits on Total Initial Messages Businesses Can Send per User in India
    - Figure 2.11: Limits on Total Unique Users That Businesses Can Send Messages in India
  - vii. Rest of Asia Pacific
  - viii. Africa & Middle East
- 2.2.3 Market Verticals and Use Cases
- 2.2.4 Strategies to Increase Enterprise Adoption of RCS
  - i. Uplift Tools from Other Channels to RCS
  - ii. Improvements to Analytics
  - iii. Gamification of Messaging Channels
  - iv. Partnering with AdTechs
  - v. P2A Templates for Customer Support Use Cases
  - vi. Supporting Brands With Onboarding and Verification
- 2.2.5 Strategies for Operators to Maximise RCS for Business
  - i. Operators Must Compete With Alternative Channels by Pricing Strategically
  - ii. Stay Ahead of Fraud
  - iii. Operators Must Become Advocates for the Channel

3. Future Leaders Index: RCS Managed Services for Operators

Table 3.1: Juniper Research Future Leaders Index: RCS Managed Services for Operators
Figure 3.2: Juniper Research Future Leaders Index: RCS Managed Services for Operators 2026
Table 3.3: Juniper Research Future Leaders Index Positioning: RCS Managed Services for Operators
Table 3.4: Juniper Research Future Leaders Index Heatmap: RCS Managed Services for Operators
3.1 RCS Infrastructure Providers: Company Profiles
- 3.1.1 Gupshup (Dotgo)
  - i. Corporate Information
    - Figure 3.5: Gupshup's Acquisitions, 2021-present
  - ii. Geographical Spread
  - iii. Key Clients & Strategic Partnerships
  - iv. High-level View of Offerings
  - v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
- 3.1.2 Infobip
  - i. Corporate Information
    - Figure 3.6: Infobip's Acquisitions - April 2021 to Present
  - ii. Geographical Spread
  - iii. Key Clients & Strategic Partnerships
  - iv. High-level View of Offerings
  - v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
- 3.1.3 Interop Technologies
  - i. Corporate Information
  - ii. Geographical Spread
  - iii. Key Clients & Strategic Partnerships
  - iv. High-level View of Offerings
  - v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
- 3.1.4 Openmind Networks
  - i. Corporate Information
  - ii. Geographical Spread
  - iii. Key Clients & Strategic Partnerships
  - iv. High-level View of Offerings
  - v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
- 3.1.5 Sinch
  - i. Corporate
    - Figure 3.7: Sinch's Select Financial Information (SEKm), 2022-2024
  - ii. Geographical Spread
  - iii. Key Clients & Strategic Partnerships
  - iv. High-level View of Offerings
  - v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
- 3.1.6 Tanla Platforms
  - i. Corporate Information
    - Figure 3.8: Tanla Platforms' Select Financial Information (Indian Rupee Cr), FY24-FY25
  - ii. Geographical Spread
  - iii. Key Clients & Strategic Partnerships
  - iv. High-level View of Offerings
  - v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
- 3.1.7 TelcoGuard
  - i. Corporate Information
  - ii. Geographical Spread
  - iii. Key Clients & Strategic Partnerships
  - iv. High-level View of Offerings
  - v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
- 3.1.8 TOMIA
  - i. Corporate Information
  - ii. Geographical Spread
  - iii. Key Clients & Strategic Partnerships
  - iv. High-level View of Offerings
  - v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
3.2 Juniper Research Future Leaders Index: Assessment Methodology
3.3 Limitations & Interpretations
- Figure 3.9: Juniper Research Future Leaders Index: RCS Managed Services for Operators

Competitor Leaderboard

1. Juniper Research Competitor Leaderboard

1.1 Why Read This Report
- Table 1.1: Juniper Research Leaderboard: RCS Business Vendors Included & Product Portfolio
- Figure 1.2: Juniper Research Competitor Leaderboard: RCS for Business Vendors
- Table 1.3: Juniper Research Leaderboard: RCS for Business Vendors & Positioning

2. Vendor Profiles

2.1 RCS for Business: Company Profiles
- 2.1.1 CM.com
  - i. Corporate Information
    - Table 2.1: Relevant Acquisitions Made by CM.com, 2020-present
    - Table 2.2: CM.com's Select Financial Information (Euro-m), 2022-2024
  - ii. Geographical Spread
  - iii. Key Clients & Strategic Partnerships
  - iv. High-level View of Offerings
  - v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
- 2.1.2 Comviva
  - i. Corporate Information
  - ii. Geographical Spread
  - iii. Key Clients & Strategic Partnerships
  - iv. High-level View of Offerings
  - v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
- 2.1.3 GMS
  - i. Corporate Information
  - ii. Geographical Spread
  - iii. Key Clients & Strategic Partnerships
  - iv. High-level View of Offerings
  - v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
- 2.1.4 Gupshup
  - i. Corporate Information
    - Table 2.3: Gupshup's Acquisitions, 2021-present
  - ii. Geographical Spread
  - iii. Key Clients & Strategic Partnerships
  - iv. High-level View of Offerings
  - v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
- 2.1.5 Infobip
  - i. Corporate Information
    - Figure 2.4: Infobip's Acquisitions - April 2021 to Present
  - ii. Geographical Spread
  - iii. Key Clients & Strategic Partnerships
  - iv. High-level View of Offerings
  - v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
- 2.1.6 LINK Mobility
  - i. Corporate Information
  - iv. High-level View of Offerings
  - v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
- 2.1.7 nativeMsg
  - i. Corporate Information
  - ii. Geographical Spread
  - iii. Key Clients & Strategic Partnerships
  - iv. High-level View of Offerings
  - v. Juniper Research's View: Key Strengths and Strategic Development Opportunities
- 2.1.8 Proximus Global
  - i. Corporate Information
    - Table 2.5: Proximus Global's Select Financial Information (Euro-m), FY23-FY24
  - ii. Geographical Spread
  - iii. Key Clients & Strategic Partnerships
  - iv. High-level View of Offerings
  - v. Juniper Research's View: Key Strengths and Strategic Development Opportunities
- 2.1.9 Sinch
  - i. Corporate
    - Table 2.6: Sinch's Select Financial Information (SEKm), 2022-2024
  - ii. Geographical Spread
  - iii. Key Clients & Strategic Partnerships
  - iv. High-level View of Offerings
  - v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
- 2.1.10 Smartping
  - i. Corporate Information
  - ii. Geographical Spread
  - iii. Key Clients & Strategic Partnerships
  - iv. High-level View of Offerings
  - v. Juniper Research's View: Key Strengths and Strategic Development Opportunities
- 2.1.11 Soprano Design
  - i. Corporate
  - ii. Geographical Spread
    - Figure 2.7: Soprano Design's Global Reach and Support Network
  - iii. Key Clients & Strategic Partnerships
  - iv. High-level View of Offerings
  - v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
- 2.1.12 Syniverse
  - i. Corporate
  - ii. Geographical Spread
  - iii. Key Customers & Strategic Partnerships
  - iv. High-level View of Offerings
  - v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
- 2.1.13 Tata Communications
  - Table 2.8: Tata Communications' Select Financial Information (Indian Rupee in crore), FY 2023-24 & FY 2024-25
  - v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
- 2.1.14 Tanla Platforms
  - Table 2.9: Tanla Platforms' Select Financial Information (Indian Rupee Cr), FY24-FY25
  - v. Juniper Research's View: Key Strengths and Strategic Development Opportunities
- 2.1.15 Twilio
  - i. Corporate Information
    - Table 2.10: Twilio's Revenue Information 2022-2024
  - ii. Geographical Spread
  - iii. Key Clients & Strategic Partnerships
  - iv. High-level View of Offerings
  - v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
- 2.1.16 Vibes
  - i. Corporate Information
  - ii. Geographical Spread
  - iii. Key Clients & Strategic Partnerships
  - iv. High-level View of Offerings
  - v. Juniper Research's View: Key Strengths and Strategic Development Opportunities
- 2.1.17 Vonage
  - i. Corporate Information
  - ii. Geographical Spread
  - iii. Key Clients & Strategic Partnerships
  - iv. High-level View of Offerings
  - v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
2.2 Juniper Research Leaderboard Assessment Methodology
2.3 Limitations & Interpretations
- Table 2.11: Juniper Research Competitor Leaderboard Scoring Criteria: RCS for Business
2.4 Related Research

Data & Forecasting

1. Key Takeaways & Market Forecasts

1.1 RCS for Business Market Summary & Future Outlook
- 1.1.1 RCS for Business Market Summary Forecast Methodology
  - Figure 1.1: Forecast Methodology: RCS for Business Market Summary
- 1.1.2 RCS for Business-capable Subscribers
  - Figure & Table 1.2: RCS for Business-capable Subscribers (m), Split by 8 Key Regions, 2025-2030
- 1.1.3 RCS for Business Traffic: Regional Breakdown
  - Figure & Table 1.3: RCS for Business Messages (m), Split by 8 Key Regions, 2025-2030
- 1.1.4 RCS for Business Traffic: By Use Case
  - Figure & Table 1.4: RCS for Business Messages (m), Split by Use Case, 2025-2030
- 1.1.5 RCS for Business Operator Revenue
  - Figure & Table 1.5: Operator Revenue from RCS Business Traffic ($m), Split by Key Regions, 2025-2030
- 1.1.6 RCS for Business Platform Revenue
  - Figure & Table 1.6: RCS for Business Platform Revenue ($m), Split by 8 Key Regions, 2025-2030

2. Market Vertical Splits

2.1 RCS for Business: Market Vertical Splits
- 2.1.1 Forecast Methodology: Market Vertical Splits
- 2.1.2 Retail & eCommerce: RCS for Business Revenue
  - Figure & Table 2.1: Operator RCS for Business Revenue: Retail & eCommerce ($m), Split by 4 Use Cases, 2025-2030
  - Table 2.2: Operator RCS for Business Revenue: Retail & eCommerce ($m), Split by 8 Key Regions, 2025-2030
- 2.1.3 Banking & Finance: RCS for Business Revenue
  - Figure & Table 2.3: Operator RCS for Business Revenue: Banking & Finance ($m), Split by 4 Use Cases, 2025-2030
  - Table 2.4: Operator RCS for Business Revenue, Banking & Finance ($m), Split by 8 Key Regions, 2025-2030
- 2.1.4 Healthcare: RCS for Business Revenue
  - Figure & Table 2.5: Operator RCS for Business Revenue, Healthcare ($m), Split by 4 Use Cases, 2025-2030
  - Table 2.6: Operator RCS for Business Revenue, Healthcare ($m), Split by 8 Key Regions, 2025-2030
- 2.1.5 Travel & Hospitality: RCS for Business Revenue
  - Figure & Table 2.7: Operator RCS for Business Revenue, Travel & Hospitality ($m), Split by 4 Use Cases, 2025-2030
  - Table 2.8: Operator RCS for Business Revenue, Travel & Hospitality ($m), Split 8 Key Regions, 2025-2030
- 2.1.6 Telco: RCS for Business Traffic
  - Figure & Table 2.9: Operator RCS for Business Revenue, Telco ($m), Split by 4 Use Cases, 2025-2030
  - Table 2.10: Operator RCS for Business Revenue: Telco ($m), Split by 8 Key Regions, 2025-2030