'APIs to Account for More Than Half of Global Mobile Identity Revenue by 2029'
KEY STATISTICS |
Total mobile identity revenue in 2025: | $25.5bn |
Total mobile identity revenue in 2029: | $42.7bn |
2025 to 2029 mobile identity revenue increase: | 68% |
Forecast period: | 2025-2029 |
Overview
Our "Mobile Identity" research suite provides detailed and insightful analysis of a market set for significant change over the next five years. It enables stakeholders, from mobile identity vendors and mobile operators, to better understand how the mobile identity market will evolve; assessing the extent to which the decline in SMS business messaging and migration to alternative mobile identity solutions will disrupt established services.
The mobile identity market suite includes several different options that can be purchased separately, including data and forecasts for traffic and future revenue potential of mobile identity. Additionally, it includes an insightful study uncovering key trends and future opportunities within the market, as well as an extensive analysis of 18 leading vendors in the mobile identity space. The coverage can also be purchased as a full research suite, which contains all these elements and includes a substantial discount.
Collectively, they provide a critical tool for understanding this ever-changing market; allowing mobile identity vendors and operators to capitalise on trends and shape their future strategy. This research suite's unparalleled coverage makes it an incredibly useful resource for projecting the future of such an unpredictable market.
Key Features
- Market Dynamics: Insights into key trends and market opportunities resulting from changes within the mobile identity market. This study addresses key growth opportunities for mobile identity vendors and mobile operators, including one-time passwords (OTPs) via over the top (OTT) messaging and rich communications services (RCS), as well as number verification application programming interfaces (APIs). It assesses challenges posed to mobile operators by authentication traffic migrating to non-operator monetisable platforms and the security of emerging mobile identity solutions, providing recommendations for how these must be navigated. Moreover, it includes a regional market growth rate analysis on the current development and future growth of mobile identity across 61 key countries, identifying key focus markets.
- Key Takeaways & Strategic Recommendations: In-depth analysis of key development opportunities and findings within the mobile identity market, accompanied by key strategic recommendations for mobile identity vendors and mobile operators.
- Benchmark Industry Forecasts: Five-year forecast databases are provided for the mobile identity market, providing user, traffic, and revenue splits for each sector. These sector splits include SMS OTPs, phone number verification APIs, RCS OTPs, voice OTPs, OTT OTPs, mobile station international subscriber directory number (MSISDN) and biometric authentication.
- Juniper Research Competitor Leaderboard: Key player capability and capacity assessment for 18 mobile identity vendors via the Juniper Research Competitor Leaderboard; scoring these vendors on criteria such as market performance, revenue and future business prospects.
SAMPLE VIEW
Market Trends & Strategies PDF Report
A comprehensive analysis of the current market landscape, alongside strategic recommendations and a walk-through of the forecasts.
SAMPLE VIEW
Market Data & Forecasts Report
The numbers tell you what's happening, but our written report details why, alongside the methodologies.
Market Trends & Strategies
This trends analysis report examines the mobile identity market landscape in detail; assessing market trends and factors shaping the evolution of this rapidly-changing market. This essential strategy report delivers a comprehensive analysis of the strategic opportunities for mobile identity providers, market challenges, and how stakeholders must navigate these. It also includes an evaluation of the key country-level opportunities for mobile roaming growth, with the Country Readiness Index.
Competitor Leaderboard Report
The Competitor Leaderboard report provides a detailed evaluation and market positioning for 18 leading vendors in the mobile identity space. The vendors are positioned as established leaders, leading challengers, or disruptors and challengers, based on capacity and capability assessments:
- BICS
- Clickatell
- CM.com
- Comviva
- GMS Worldwide
- Infobip
- LINK Mobility
- Methics
- Mitto
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- Monty Mobile
- Prelude
- Route Mobile
- Sinch
- Syniverse
- Tata Communications
- Telesign
- Twilio
- Vonage
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This competitive analysis document is centred around the Juniper Research Competitor Leaderboard, a vendor positioning tool that provides an at-a-glance view of the competitive landscape in a market; backed by a robust methodology.
The market-leading research suite for the mobile identity market includes access to a comprehensive five-year forecast dataset comprising 57 tables and over 25,900 datapoints. Metrics in the research suite include:
- Total Operator-billed Mobile Identity Revenue
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- Total Mobile Identity Revenue
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These metrics are provided for the following key market verticals:
- Biometric Authentication
- MSISDN
- OTT OTPs
- Phone Number Verification APIs
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- RCS OTPs
- SMS OTPs
- Voice OTPs
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Juniper Research Interactive Forecast Excel contains the following functionality:
- Statistics Analysis: Users benefit from the ability to search for specific metrics, displayed for all regions and countries across the data period. Graphs are easily modified and can be exported to the clipboard.
- Country Data Tool: This tool lets users look at metrics for all regions and countries in the forecast period. Users can refine the metrics displayed via a search bar.
- Country Comparison Tool: Users can select and compare specific countries. The ability to export graphs is included in this tool.
- What-if Analysis: Here, users can compare forecast metrics against their own assumptions via five interactive scenarios.