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PUBLISHER: Juniper Research Ltd | PRODUCT CODE: 1812608
PUBLISHER: Juniper Research Ltd | PRODUCT CODE: 1812608
Mobile Messaging Fraud Prevention Market: 2025-2030
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'RCS Business Messaging Fraud to Cost Mobile Subscribers $4.3 Billion Globally Over the Next 5 Years'
| KEY STATISTICS | |
|---|---|
| Total messaging fraud cost to subscribers in 2025: | $80.5bn |
| Total messaging fraud cost to subscribers by 2030: | $54.9bn |
| Decline in fraudulent A2P SMS from 2025-2030: | 27% |
| Forecast period: | 2025-2030 |
Overview
Our "Mobile Messaging Fraud Prevention" research suite provides a detailed and insightful analysis of a market set for significant disruption over the next five years. It enables stakeholders from mobile operators, enterprises, and mobile messaging fraud prevention vendors to understand how the market for mobile messaging fraud will evolve, as well as the impact of AI, RCS, and the evolving competitive environment.
The mobile messaging fraud prevention suite includes several different options that can be purchased separately, including access to data mapping of the traffic and future decline of mobile messaging fraud, and an insightful study uncovering the latest trends and opportunities within the prevention market. Additionally, it includes a document containing an extensive analysis of the 21 market leaders in the mobile messaging fraud prevention space. The coverage can also be purchased as a full research suite, which contains all these elements and includes a substantial discount.
Collectively, they provide a critical tool for understanding this rapidly emerging market; allowing mobile messaging fraud prevention vendors, enterprises, and operators to identify key approaches to shape their future strategy. This research suite's unparalleled coverage makes it an incredibly useful resource for projecting the future of such an uncertain and fast-moving market.
Key Features
- Market Dynamics: Insights into key trends and market impacts resulting from challenges within the mobile messaging fraud prevention market. This research addresses challenges posed by fraudulent players utilising AI within messaging fraud, RCS, and the complexities presented with FaaS (Fraud-as-a-Service). This research then assesses vendor intervention in mobile messaging fraud prevention, such as whitelisting, advanced firewalls, and ecosystem collaboration. The messaging fraud prevention research also includes a regional market growth rate analysis on the current development and future growth of messaging fraud prevention across 61 key countries.
- Key Takeaways & Strategic Recommendations: In-depth analysis of key development opportunities and findings within the messaging fraud prevention market, accompanied by key strategic recommendations for messaging fraud prevention vendors, regulators, and network operators.
- Benchmark Industry Forecasts: Five-year forecast databases are provided for fraudulent A2P SMS and A2P RCS traffic and losses, split by enterprise, mobile operator, and mobile subscriber losses.
- Juniper Research Competitor Leaderboard: Key player capability and capacity assessment for 21 mobile messaging fraud prevention vendors via the Juniper Research Competitor Leaderboard; scoring these vendors on criteria such as market performance, revenue, and future business prospects.
SAMPLE VIEW
Market Data & Forecasting Report
The numbers tell you what's happening, but our written report details why, alongside the methodologies.
SAMPLE VIEW
Market Trends & Strategies Report
A comprehensive analysis of the current market landscape, alongside strategic recommendations.
Market Data & Forecasting Report
The market-leading research suite for the "Mobile Messaging Fraud Prevention" market includes access to a comprehensive five-year forecast dataset comprising 48 tables and over 36,000 datapoints.
Metrics in the research suite include:
- Total A2P Messages Sent
- Total Fraudulent A2P Messages Sent
- Total Fraudulent RCS Business Messages Sent
- Total Losses to Fraudulent Messages
These metrics are provided for the following key market verticals:
- Operator Losses
- Enterprise Losses
- Mobile Subscriber Losses
Juniper Research's Interactive Forecast Excel contains the following functionality:
- Statistics Analysis: Users benefit from the ability to search for specific metrics, displayed for all regions and countries across the data period. Graphs are easily modified and can be exported to the clipboard.
- Country Data Tool: This tool lets users look at metrics for all regions and countries in the forecast period. Users can refine the metrics displayed via a search bar.
- Country Comparison Tool: Users can select and compare specific countries. The ability to export graphs is included in this tool.
- What-if Analysis: Here, users can compare forecast metrics against their own assumptions via 5 interactive scenarios.
Market Trends & Strategies Report
The trends analysis report examines the "Mobile Messaging Fraud Prevention" market landscape in detail; assessing market trends and factors shaping the evolution of this rapidly changing fraudulent activity.
This essential strategy report delivers a comprehensive analysis of the strategic opportunities for messaging fraud prevention providers and operators; addressing key verticals and developing challenges, and how stakeholders must navigate these. It also includes evaluation of key country-level opportunities for messaging fraud prevention growth.
Competitor Leaderboard Report
The Competitor Leaderboard report provides a detailed evaluation and market positioning for 21 leading vendors in the "Mobile Messaging Fraud Prevention" space. The vendors are positioned as established leaders, leading challengers, or disruptors and challengers based on capacity and capability assessments:
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This competitive analysis document is centred around the Juniper Research Competitor Leaderboard, a vendor positioning tool that provides an at-a-glance view of the competitive landscape in a market; backed by a robust methodology.
Table of Contents
Market Trends & Strategies
1. Key Takeaways & Strategic Recommendations
- 1.1. Key Takeaways & Strategic Recommendations
- 1.2. Key Takeaways
- 1.3. Strategic Recommendations
2. Future Market Outlook
- 2.1. Introduction to Mobile Messaging Fraud
- 2.1.1. Types of Mobile Messaging Fraud
- i. AIT
- Figure 2.1: AIT Fraud
- Figure 2.2: Total Cost of AIT to Enterprises ($m), 2025-2030
- Figure 2.3: Total AIT A2P SMS Traffic (m), 2025-2030
- Figure 2.4: Branded Messaging Examples
- Figure 2.5: Mobile Subscriber Losses Attributable to SMS and RCS, 2025-2030
- Figure 2.6: A2P Grey Route Messages per annum (m), 2025-2030
- ii. Impact of Fraud
- iii. Consumers
- Figure 2.7: Total Losses to Fraudulent SMS ($m), 2025- 2030
- iv. RCS & OTT
- i. AIT
- 2.1.2. AI in Mobile Messaging Fraud
- 2.1.3. Fraud-as-a-Service (FaaS)
- Figure 2.8: FaaS Elements
- 2.1.1. Types of Mobile Messaging Fraud
- 2.2. Key Industry Trends Impacting Mobile Messaging Fraud in 2025
- 2.2.1. SMS
- 2.2.2. RCS
- 2.2.3. OTT
- 2.2.4. Rising A2P Costs
- Figure 2.9: Shows the Increase in Cost per A2P SMS Across Most Regions Between 2022 and 2024
- 2.2.5. WhatsApp's New Pricing Model's Impact on A2P Traffic
- 2.2.6. RBM and What to Expect
3. Country Readiness Index
- Figure 3.1: SMS Fraud Country Readiness Index Regional Definitions
- Table 3.2: Juniper Research Country Readiness Index Scoring Criteria: AIT/SMS Fraud Prevention
- Figure 3.3: Market Status 2025
- Table 3.4: Country Readiness Index: Mobile Messaging Fraud Prevention - Country Categories
- 3.1. Focus Markets
- Figure 3.5: Total Losses to Mobile Messaging Fraud in 2025 ($m), Split by Focus Markets
- i. Large User Bases and A2P SMS Traffic
- ii. High-GDP Countries Must Focus on Next-generation Messaging Fraud Prevention
- 3.2. Growth Markets
- Figure 3.6: Total Losses to Mobile Messaging Fraud in 2025 ($m), Split by Growth Markets
- i. Expanding A2P Messaging and Digital Services
- ii. High A2P SMS Prices Spurring Grey Routes
- Figure 3.7: Price of Directly Connected Messaging Traffic in 2025 and 2030, by Growth Market Sets
- 3.3. Saturated Markets
- Figure 3.8: Total Losses to Mobile Messaging Fraud in 2025 ($m), Split by Saturated Markets
- i. Stable Market Dynamics
- ii. Potential Future Targets for Bad Actors
- 3.4. Developing Markets
- Figure 3.9: Total Losses to Mobile Messaging Fraud in 2025 ($m), Split by Developing Markets
- i. Low GDP per Capita
- Figure 3.10: Average Fraudulent A2P SMS Received per Mobile Subscriber per Month in 2025), Split by Developing Markets
- ii. High Levels of Grey Routes
- Figure 3.11: Average Percent of Grey Routes 2025-2030, Split by Markets
- Table 3.12: Juniper Research's Country Readiness Index Heatmap: North America
- Table 3.13: Juniper Research's Country Readiness Index Heatmap: Latin America
- Table 3.14: Juniper Research's Country Readiness Index Heatmap: West Europe
- Table 3.15: Juniper Research's Country Readiness Index Heatmap: Central & East Europe
- Table 3.16: Juniper Research's Country Readiness Index Heatmap: Far East & China
- Table 3.17: Juniper Research's Country Readiness Index Heatmap: Indian Subcontinent
- Table 3.18: Juniper Research's Country Readiness Index Heatmap: Rest of Asia Pacific
- Table 3.19: Juniper Research's Country Readiness Index Heatmap: Africa & Middle East
Competitor Leaderboard
1. Competitor Leaderboard
- 1.1. Why Read This Report
- Figure 1.1: Juniper Research Competitor Leaderboard: Vendors & Product Portfolio
- Figure 1.2: Juniper Research Competitor Leaderboard: Mobile Messaging Fraud Prevention
- Table 1.3: Juniper Research Competitor Leaderboard: Vendors
- Table 1.4: Juniper Research Competitor Leaderboard Heatmap: Mobile Messaging Fraud Prevention Vendors (1 of 2)
- Table 1.4: Juniper Research Competitor Leaderboard Heatmap: Mobile essaging Fraud Prevention Vendors (2 of 2)
2. Vendor Profiles
- 2.1. Mobile Messaging Fraud Prevention Vendor Profiles
- 2.1.1. AB Handshake
- i. Corporate Information
- ii. Geographical Spread
- iii. Key Clients & Strategic Partnerships
- iv. High-level View of Offerings
- v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
- 2.1.2. Cellusys
- i. Corporate Information
- ii. Geographical Spread
- iii. Key Clients & Strategic Partnerships
- iv. High-level View of Offerings
- v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
- 2.1.3. CM.com
- i. Corporate Information
- Table 2.1: CM.com's Select Financial Information (Euro-m), 2023-2024
- Table 2.2: Acquisitions Made by CM.com, 2021-present
- ii. Geographical Spread
- iii. Key Clients & Strategic Partnerships
- iv. High-level View of Offerings
- v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
- i. Corporate Information
- 2.1.4. Comviva
- i. Corporate Information
- ii. Geographical Spread
- iii. Key Clients & Strategic Recommendations
- iv. High-level View of Offerings
- v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
- 2.1.5. ENEA
- i. Corporate Information
- Figure 2.3: Enea's Financial Information ($m), 2023-2024
- ii. Geographical Spread
- iii. Key Clients & Strategic Partnerships
- iv. High-level View of Offerings
- v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
- i. Corporate Information
- 2.1.6. GMS (Global Message Services)
- i. Corporate Information
- ii. Geographical Spread
- iii. Key Clients & Strategic Partnerships
- iv. High-level View of Offerings
- v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
- 2.1.7. HAUD
- i. Corporate Information
- ii. Geographical Spread
- iii. Key Clients & Strategic Partnerships
- iv. High-level View of Offerings
- v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
- 2.1.8. iBasis
- i. Corporate Information
- ii. Geographical Spread
- iii. Key Clients & Strategic Partnerships
- iv. High-level View of Offerings
- v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
- 2.1.9. Infobip
- i. Corporate Information
- ii. Geographical Spread
- Table 2.4: Infobip's Acquisitions - April 2021 to Present
- iii. Key Clients & Strategic Partnerships
- iv. High-level View of Offerings
- v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
- 2.1.10. LANCK Telecom
- i. Corporate Information
- ii. Geographical Spread
- iii. Key Clients & Strategic Partnerships
- iv. High-level View of Offerings
- v. Juniper Research's View: Key Strengths and Strategic Development Opportunities
- 2.1.11. Mobileum
- i. Corporate Information
- ii. Geographical Spread
- iii. Key Clients & Strategic Partnerships
- iv. High-level View of Offerings
- v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
- 2.1.12. Monty Mobile
- i. Corporate Information
- ii. Geographical Spread
- iii. Key Clients & Strategic Partnerships
- iv. High-Level View of Offerings
- v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
- 2.1.13. Proximus Global
- i. Corporate Information
- Figure 2.5: Proximus' Global Select Financial Information (Euro-m), FY23-FY24
- ii. Geographical Spread
- iii. Key Clients & Strategic Partnerships
- iv. High-level View of Offerings
- Figure 2.6: Route Mobile's Route Shield Solution
- v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
- i. Corporate Information
- 2.1.14. Sinch
- i. Corporate Information
- Table 2.7: Sinch's Recent Acquisitions, 2020-2021
- Table 2.8: Sinch's Select Financial Information (SEKm), 2022-2024
- ii. Geographical Spread
- iii. Key Clients & Strategic Partnerships
- iv. High-level View of Offerings
- v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
- i. Corporate Information
- 2.1.15. Soprano Design
- i. Corporate Information
- ii. Geographical Spread
- iii. Key Clients & Strategic Partnerships
- iv. High-level View of Offerings
- v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
- 2.1.16. Syniverse
- i. Corporate Information
- ii. Geographical Spread
- iii. Key Clients & Strategic Partnerships
- iv. High-level View of Offerings
- v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
- 2.1.17. Tanla Platform
- i. Corporate Information
- Figure 2.9: Tanla's (Indian Rupee), FY 2024-FY 2025
- ii. Geographical Spread
- iii. Key Clients & Strategic Partnerships
- iv. High-level View of Offerings
- v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
- i. Corporate Information
- 2.1.18. Tata Communications
- i. Corporate Information
- Table 2.10: Tata Communications' FY 2024-25 & FY 2023-24 Revenue and Profit, Adjusted to USD
- ii. Geographical Spread
- iii. Key Clients & Strategic Partnerships
- iv. High-level View of Offerings
- v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
- i. Corporate Information
- 2.1.19. Twilio
- i. Corporate Information
- Table 2.11: Twilio's Revenue ($m), 2021-2023
- ii. Geographical Spread
- iii. Key Clients & Strategic Partnerships
- iv. High-level View of Offerings
- v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
- i. Corporate Information
- 2.1.20. Tyntec
- i. Corporate Information
- ii. Geographical Spread
- iii. Key Clients & Strategic Partnerships
- iv. High-level View of Offerings
- v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
- 2.1.21. Unifonic
- i. Corporate Information
- ii. Geographical Spread
- iii. Key Clients & Strategic Partnerships
- iv. High-level View of Offerings
- v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
- 2.1.1. AB Handshake
- 2.2. Juniper Research Leaderboard Methodology
- 2.3. Limitations & Interpretations
- Table 2.12: Juniper Research Competitor Leaderboard Scoring Criteria: Mobile Messaging Fraud Prevention Vendors
- 2.4. Related Research
Data & Forecasting
1. Market Introduction
- 1.1. Introduction to Mobile Messaging Fraud Market Forecasts
- Figure 1.1: The Fraud Cycle
- 1.1.1. Total Fraudulent Mobile Messages
- Figure & Table 1.2: Total Fraudulent Mobile Messages (m), Split by 8 Key Regions, 2025-2030
- Figure 1.3: Total Fraudulent Mobile Messages (m), Split by Operator, Enterprise, and Mobile Subscriber, 2025-2030
- 1.1.2. Total Losses to Mobile Messaging Fraud
- Figure & Table 1.4: Total Losses to Mobile Messaging Fraud
- Figure 1.5: Total Losses to Mobile Messaging Fraud, Split by Category
2. Market Focus Summary: Operator Losses
- Operator Losses
- Operator Losses Forecast Methodology
- Request for Information
- Figure 2.1: Operator Losses Forecast Methodology
- 2.1.1. Total A2P Grey Route Messages
- Figure & Table 2.2: Total Number of A2P Grey Route Messages per annum (m), Split by 8 Key Regions, 2025-2030
- 2.1.2. Total Operator Losses to Grey Route Fraud
- Figure & Table 2.3: Total Operator Losses to Grey Route Fraud per Annum (m), Split by 8 Key Regions, 2025-2030
- Request for Information
- Operator Losses Forecast Methodology
3. Market Focus Summary: Enterprise Losses
- Enterprise Losses
- Forecast & Methodology
- Figure 3.1: Enterprise Losses Forecast Methodology
- 3.1.1. Total AIT & SMS Trashing Traffic
- Figure & Table 3.2: Total AIT & SMS Trashing per annum (m), Split by 8 Key Regions, 2025-2030
- 3.1.2. Total Cost of AIT & SMS Trashing to Enterprises
- Figure & Table 3.3: Total Cost of AIT & SMS Trashing to Enterprises (m), Split by 8 Key Regions, 2025-2030
- Forecast & Methodology
4. Market Focus Summary: Mobile Subscriber Losses
- Mobile Subscriber Losses
- Forecast & Methodology
- Figure 4.1: Mobile Subscriber Losses Forecast Methodology
- 4.1.1. Total Mobile Messaging Traffic Attributable to Mobile Subscriber Loss Attempts
- Figure & Table 4.2: Total Mobile Messaging Traffic Attributable to Mobile Subscriber Loss Attempts (m), Split by 8 Key Regions, 2025-2030
- 4.1.2. Total Successful Fraudulent A2P Traffic
- Figure & Table 4.3: Total Successful Fraudulent A2P Traffic (m), Split by 8 Key Regions, 2025-2030
- 4.1.3. Total Mobile Subscriber Losses to Fraud
- Figure & Table 4.4: Total Mobile Subscribers Losses to Fraud ($m), Split by 8 Key Regions, 2025-2030
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