PUBLISHER: Juniper Research Ltd | PRODUCT CODE: 1864841
PUBLISHER: Juniper Research Ltd | PRODUCT CODE: 1864841
Digital Wallets Market: 2025-2030
'Digital Wallet Users to Surpass Three Quarters of Global Population by 2030'
| KEY STATISTICS | |
|---|---|
| Digital wallet users globally in 2025: | 4.5bn |
| Digital wallet users globally in 2030: | 6bn |
| Digital wallet user growth between 2025 & 2030: | 70% |
| Forecast period: | 2024-2029 |
Overview
Our "Digital Wallets" research suite provides detailed analysis of this rapidly changing market; allowing digital wallet providers to gain an understanding of key payment trends and challenges, potential growth opportunities, and the competitive environment.
Providing multiple options which can be purchased separately, the research suite includes access to data mapping the future growth of the digital wallets market. The detailed study reveals the latest opportunities and trends within the market, and includes an insightful document containing an extensive analysis of 18 leading digital wallets service providers within the space. Aspects such as lower transactions fees, promoting financial inclusion, regulations supporting growth, and both regional and generational differences are explored throughout the report. The coverage can also be purchased as a Full Research Suite, containing all these elements and including a substantial discount.
Collectively, these elements provide an effective tool for understanding this rapidly evolving market; allowing digital wallet vendors to set out their future strategies to provide effective and efficient payment services to their customers and clients. Its unparalleled coverage makes this research suite an incredibly useful resource for gauging the future of this complex market.
All report content is delivered in the English language.
Key Features
- Market Dynamics: Insights into key payment trends and market expansions within the digital wallets space. The research suite details different types of digital wallets, the role that digital wallets play in different geographies, technologies such as Open Banking, NFC, and QR code payments which are supporting digital wallet growth, and analyses multiple use cases where digital wallets are employed. The research also provides a future outlook on the landscape of digital wallets.
- Key Takeaways & Strategic Recommendations: In-depth analysis of key development opportunities and findings within the market, accompanied by key strategic recommendations for digital wallet providers on emerging trends and how the market is expected to evolve.
- Benchmark Industry Forecasts: The forecasts include data on adoption levels and payments facilitated by digital wallets, split by NFC, QR Code, Digital Goods, Physical Goods, Domestic Money Transfer, International Money Transfer, Ticketing, and Utility Bill payments. These include metrics such as the average cost per digital wallet transaction and the number of users for each segment, as well as a breakdown into mobile and online uses, where applicable.
- Juniper Research Competitor Leaderboard: Key player capability and capacity assessment for 18 digital wallets vendors, via the Juniper Research Competitor Leaderboard; featuring analysis around major players in the digital wallets industry.
SAMPLE VIEW
Market Data & Forecasting Report
The numbers tell you what's happening, but our written report details why, alongside the methodologies.
SAMPLE VIEW
Market Trends & Strategies Report
A comprehensive analysis of the current market landscape, alongside strategic recommendations.
Market Data & Forecasting Report
The market-leading research suite for the "Digital Wallets" market includes access to the full set of forecast data, consisting of 124 tables and over 85,000 datapoints.
Metrics in the research suite summary include:
- Number of Digital Wallet Users
- Value of Digital Wallet Transactions
- Average Number of Transactions per Wallet per annum
These metrics are also available for the following segments:
- NFC
- QR Code
- Digital Goods (split by mobile and online channels)
- Physical Goods (split by mobile and online channels)
- Domestic Money Transfer (split by mobile and online channels)
- International Money Transfer (split by mobile and online channels)
- Ticketing (split by mobile and online channels)
- Utility Bill Payment (split by mobile and online channels)
The Juniper Research Interactive Forecast Excel contains the following functionality:
- Statistics Analysis: Users benefit from the ability to search for specific metrics, displayed for all regions and countries across the data period. Graphs are easily modified and can be exported to the clipboard.
- Country Data Tool: This tool allows the user to review metrics for all regions and countries in the forecast period. Users can refine the metrics displayed via the search bar.
- Country Comparison Tool: Users can select and compare each of the countries. The ability to export graphs is included in this tool.
- What-if Analysis: Here, users can compare forecast metrics against their own assumptions, via 5 interactive scenarios.
Market Trends & Strategies Report
This report examines the "Digital Wallets" market landscape in detail; assessing different market trends and factors that are shaping the evolution of this rapidly evolving market, such as how digital wallets are promoting financial inclusion, technologies such as Open Banking, tokenisation, and virtual cards and the role they are playing in driving growth of this payment facilitator, regulations and initiatives that are helping to drive adoption, and how vendors should navigate these emerging trends. As well as looking into digital wallet use cases, it also includes evaluation of the different markets in which digital wallets are seeing use, what specific payment methods are being facilitated by digital wallets, and how vendors can better adapt to serve these markets.
Competitor Leaderboard Report
The Competitor Leaderboard report provides a detailed evaluation and market positioning for 18 leading vendors in the digital wallets space. These vendors are positioned as an established leader, leading challenger, or disruptor and challenger, based on capacity and capability assessments, the digital wallet products they offer, and any additional technologies which set them apart from their competitors.
The 18 vendors comprise:
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This document is centred around the Juniper Research Competitor Leaderboard; a vendor positioning tool that provides an at-a-glance view of the competitive landscape, backed by a robust methodology.
Table of Contents
Market Trends & Strategies
1. Key Takeaways and Strategic Recommendations
- 1.1. Key Takeaways
- 1.2. Strategic Recommendations
2. Future Market Landscape
- 2.1. Introduction
- 2.1.1. Current Market Landscape
- 2.2. Types of Digital Wallets
- i. Closed-loop Systems
- ii. Semi-closed-loop Systems
- iii. Open-loop Systems
- Figure 2.1: Potential Recipients of Funds from Different Digital Wallet Types
- iv. Crypto Wallets
- v. IoT Wallets
- vi. Summary
- 2.2.2. Funding Types
- i. Pass-through Wallets
- ii. Staged Wallets
- iii. Stored Wallets
- iv. Summary
- 2.3. Drivers and Trends
- 2.3.1. Technological Innovation
- 2.3.2. Consumer Behaviour
- i. Generational
- ii. Regional
- 2.3.3. Security & Operational Resilience
- 2.3.4. Regulations
- 2.3.5. Competition
3. Key Trends
- 3.1. Open Banking
- 3.2. Superapps
- 3.3. BNPL
- 3.4. QR Codes
- 3.5. Virtual Cards
- 3.6. Tokenisation
- 3.7. CBDCs
- 3.8. Social Commerce
4. Country Readiness Index
- 4.1. Introduction
- Figure 4.1: Juniper Research Country Readiness Index Regional Definitions
- Table 4.2: Juniper Research Country Readiness Index Scoring Criteria: Digital Wallets
- Figure 4.3: Juniper Research Country Readiness Index: Digital Wallets
- Table 4.4: Digital Wallets Country Readiness Index: Market Segments
- 4.2. Focus Markets
- 4.2.1. Digital Wallets Proving to be Popular In-store Payment Method
- 4.2.2. Financial Inclusivity Promoted via High Mobile Penetration
- 4.2.3. Country-level Assessment: Brazil
- 4.3. Growth Markets
- 4.3.1. Government Schemes
- 4.3.2. Country-level Assessment: Belgium
- 4.4. Saturated Markets
- 4.4.1. NFC vs QR Code Payments
- 4.4.2. Country-level Assessment: Sweden
- 4.5. Developing Markets
- 4.5.1. Lacklustre Smartphone Penetration
- Table 4.5: Smartphone Penetration (%), Algeria, Egypt, Pakistan, 2025
- 4.5.2. Other Payments Methods Standing Strong
- 4.5.3. Country-level Assessment: Ecuador
- Table 4.6: Juniper Research Country Readiness Index Heatmap: North America
- Table 4.7: Juniper Research Country Readiness Index Heatmap: Latin America Table 4.8: Juniper Research Country Readiness Index Heatmap: West Europe
- Table 4.9: Juniper Research Country Readiness Index Heatmap: Central & East Europe
- Table 4.10: Juniper Research Country Readiness Index Heatmap: Far East & China
- Table 4.11: Juniper Research Country Readiness Index Heatmap: Indian Subcontinent
- Table 4.12: Juniper Research Country Readiness Index Heatmap: Rest of Asia Pacific
- Table 4.13: Juniper Research Country Readiness Index Heatmap: Africa & Middle East
- 4.5.1. Lacklustre Smartphone Penetration
Competitor Leaderboard
1. Juniper Research Competitor Leaderboard
- 1.1. Why Read This Report
- Table 1.1: Juniper Research Competitor Leaderboard: Digital Wallets Vendors Included & Product Portfolios
- Figure 1.2: Juniper Research Competitor Leaderboard for Digital Wallets Vendors
- Table 1.3: Juniper Research Digital Wallets Vendors & Positioning
- Table 1.4: Juniper Research Competitor Leaderboard Heatmap for Digital Wallets Vendors
2. Company Profiles
- 2.1. Vendor Profiles
- 2.1.1. BPC
- i. Corporate
- ii. Geographical Spread
- iii. Key Clients & Strategic Partnerships
- iv. High-level View of Offerings
- v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
- 2.1.2. Comviva
- i. Corporate
- Table 2.1: Comviva Financial Snapshot ($m), 2023-2024
- ii. Geographical Spread
- iii. Key Clients & Strategic Partnerships
- iv. High-level View of Offerings
- v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
- i. Corporate
- 2.1.3. Ericsson
- i. Corporate
- Table 2.2: Ericsson Financial Snapshot ($m), 2023-2024
- ii. Geographical Spread
- iii. Key Clients & Strategic Partnerships
- iv. High-level View of Offerings
- v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
- i. Corporate
- 2.1.4. Huawei
- i. Corporate
- Table 2.3: Huawei Financial Snapshot ($m), 2023-2024
- ii. Geographical Spread
- iii. Key Clients & Strategic Partnerships
- iv. High-level View of Offerings
- v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
- i. Corporate
- 2.1.5. Itexus
- i. Corporate
- ii. Geographical Spread
- iii. Key Clients & Strategic Partnerships
- iv. High-level View of Offerings
- v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
- 2.1.6. Mangopay
- i. Corporate
- ii. Geographical Spread
- iii. Key Clients & Strategic Opportunities
- iv. High-level View of Offerings
- v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
- 2.1.7. MeaWallet
- i. Corporate
- Table 2.4: MeaWallet Funding Rounds ($m), 2013-2015
- ii. Geographical Spread
- iii. Key Clients & Strategic Partnerships
- iv. High-level View of Offerings
- v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
- i. Corporate
- 2.1.8. MobiFin
- i. Corporate
- ii. Geographical Spread
- iii. Key Clients & Strategic Partnerships
- iv. High-level View of Offerings
- v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
- 2.1.9. Netcetera
- i. Corporate
- ii. Geographical Spread
- iii. Key Clients & Strategic Partnerships
- iv. High-level View of Offerings
- Figure 2.5: G+D's Digital Wallet Stack
- v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
- 2.1.10. Obopay
- i. Corporate
- Table 2.6: Obopay Funding Rounds ($m), 2007-2017
- ii. Geographical Spread
- iii. Key Clients & Strategic Partnerships
- iv. High-level View of Offerings
- v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
- i. Corporate
- 2.1.11. OpenWay
- i. Corporate
- Table 2.7: OpenWay Funding Rounds ($m), 2018-2020
- ii. Geographical Spread
- iii. Key Clients & Strategic Partnerships
- iv. High-level View of Offerings
- v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
- i. Corporate
- 2.1.12. SDK.finance
- i. Corporate
- ii. Geographical Spread
- iii. Key Clients & Strategic Partnerships
- iv. High-level View of Offerings
- v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
- 2.1.13. Soft Space
- i. Corporate
- Table 2.8: Soft Space Funding Rounds ($m), 2017-2024
- ii. Geographical Spread
- iii. Key Clients & Strategic Partnerships
- iv. High-level View of Offerings
- v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
- i. Corporate
- 2.1.14. Software Group
- i. Corporate
- Table 2.9: Software Group Funding Rounds ($m), 2016-2023
- ii. Geographical Spread
- iii. Key Clients & Strategic Partnerships
- iv. High-level View of Offerings
- v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
- i. Corporate
- 2.1.15. Thales
- i. Corporate
- Table 2.10: Thales Financial Snapshot ($m), 2023-2024
- ii. Geographical Spread
- iii. Key Clients & Strategic Partnerships
- iv. High-level View of Offerings
- v. Juniper Research's View: Key Strengths and Strategic Development Opportunities
- i. Corporate
- 2.1.16. Velmie
- i. Corporate
- ii. Geographical Spread
- iii. Key Clients & Strategic Partnerships
- iv. High-level View of Offerings
- v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
- 2.1.17. Wallet Factory
- i. Corporate
- ii. Geographical Spread
- iii. Key Clients & Strategic Partnerships
- iv. High-level View of Offerings
- v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
- 2.1.18. Youtap
- i. Corporate
- Table 2.11: Youtap Funding Round ($m), 2018
- ii. Geographical Spread
- iii. Key Clients & Strategic Partnerships
- iv. High-level View of Offerings
- v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
- i. Corporate
- 2.1.1. BPC
- 2.2. Juniper Research Leaderboard Assessment Methodology
- 2.2.1. Limitations & Interpretations
- Table 2.12: Juniper Research Competitor Leaderboard Scoring Criteria - Digital Wallets
- 2.2.1. Limitations & Interpretations
- 2.3. Related Research
Data & Forecasting
1. Introduction & Methodology
- 1.1. Introduction
- 1.1.1. Historical Context
- 1.2. Methodology & Assumptions
- Figure 1.1: Digital Wallets Market Forecast Methodology
2. Market Summary
- 2.1. Digital Wallet Penetration
- Figure & Table 2.1: Percentage of Population That Use Digital Wallets (%), Globally, Split by 8 Key Regions, 2025-2030
- 2.2. Number of Digital Wallet Users
- Figure & Table 2.2: Number of Digital Wallet Users (m), Globally, Split by 8 Key Regions, 2025-2030
- 2.3. Number of Digital Wallet Transactions
- Figure & Table 2.3: Number of Digital Wallet Transactions (m), Globally, Split by 8 Key Regions, 2025-2030
- 2.4. Transaction Volume, Split by Type
- Figure & Table 2.4: Digital Wallet Transactions Volume, Split by Transaction Type (m), 2025-2030
- 2.5. Value of Digital Wallet Transactions
- Figure & Table 2.5: Value of Digital Wallet Transactions ($m), Globally, Split by Key Regions, 2025-2030
- 2.6. Transaction Value, Split by Type
- Figure & Table 2.6: Digital Wallet Transactions Value ($m), Split by Type, 2025-2030
3. In-store Retail
- 3.1. In-store Transaction Value
- Figure & Table 3.1: Value of In-store Digital Wallet Transactions ($m), Globally, Split by 8 Key Regions, 2025-2030
- 3.2. NFC Transaction Value
- Figure & Table 3.2: Value of NFC Digital Wallet Transactions ($m), Globally, Split by 8 Key Regions, 2025-2030
- 3.3. QR Code Transaction Value
- Figure & Table 3.3: Value of QR Code Digital Wallet Transactions, ($m), Globally, Split by 8 Key Regions, 2025-2030
4. Money Transfers
- 4.1. Value of Money Transfers via Digital Wallets
- Figure & Table 4.1: Value of Money Transfers via Digital Wallets ($m), Globally, Split by 8 Key Regions, 2025-2030
- 4.2. Value of Domestic Money Transfers via Digital Wallets
- Figure & Table 4.2: Value of Domestic Money Transfers via Digital Wallets ($m), Globally, Split by 8 Key Regions, 2025-2030
- 4.3. Value of International Money Transfers via Digital Wallets
- Figure & Table 4.3: Value of International Money Transfers via Digital Wallets ($m), Globally, Split by 8 Key Regions, 2025-2030
5. Other Verticals
- 5.1. Value of Utility Bill Payments via Digital Wallets
- Figure & Table 5.1: Value of Utility Bill Payments via Digital Wallets ($m), Globally, Split by 8 Key Regions, 2025-2030
- 5.2. Value of Ticketing Spend via Digital Wallets
- Figure & Table 5.2: Value of Ticketing Spend via Digital Wallets ($m), Globally, Split by 8 Key Regions, 2025-2030
- 5.3. Value of Remote Physical Goods Purchases via Digital Wallets
- Figure & Table 5.3: Value of Remote Physical Goods Purchases via Digital Wallets ($m), Globally, Split by 8 Key Regions, 2025-2030
- 5.4. Value of Remote Digital Goods Purchases via Digital Wallets
- Figure & Table 5.4: Value of Remote Digital Goods Purchases via Digital Wallets ($m), Globally, Split by 8 Key Regions, 2025-2030
