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PUBLISHER: Juniper Research Ltd | PRODUCT CODE: 1950753

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PUBLISHER: Juniper Research Ltd | PRODUCT CODE: 1950753

Mobile Messaging Market: 2026-2030

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Description

Table of Contents

'OTT Messaging Apps to Exceed 5 Billion Users Globally by 2028; Driving Shift in Enterprise Communication Strategies'

Overview

Juniper Research's Mobile Messaging research suite provides insightful analysis of a market that will experience significant change in the next five years. The research suite provides mobile messaging vendors, mobile network operators (MNOs), and enterprises with intelligence on how to capitalise on changing market dynamics within the mobile messaging market. Additionally, it offers guidance on how declining SMS traffic and revenue, increasing Rich Communication Services (RCS) traffic, and conversational AI will change the competitive landscape.

The Mobile Messaging Market research suite includes several different options which can be purchased separately, including access to data mapping the future growth of the mobile messaging market. This includes detailed forecasts for mobile messaging users, messages sent, and market shares for SMS, MMS, over-the-top (OTT), social media messaging, email, and RCS; providing actionable insights into the trends and opportunities for stakeholders in the market. Additionally, it includes a document containing an extensive analysis of the 20 market leaders in the mobile messaging market. The coverage can also be purchased as a Full Research Suite which includes all of these elements and a substantial discount.

Collectively, these elements provide essential analysis for understanding and exploiting this rapidly changing market; allowing mobile messaging vendors, MNOs, and enterprises to identify key approaches to shape their future strategy. The research suite's extensive coverage makes it a required resource for all stakeholders involved in this fast-growing market.

All report content is delivered in the English language.

Key Features

  • Market Dynamics: Insights into key trends and changing market dynamics within the mobile messaging market, as SMS traffic and revenue decline and rich messaging channels such as RCS and social media messaging continue to grow. The research suite assesses how the leading vendors are positioning themselves to profit from the market shift; detailing what they can further do to better align with the evolving market. The suite also includes a regional market growth rate analysis on the current development and future growth of the mobile messaging market across 61 key countries.
  • Key Takeaways & Strategic Recommendations: In-depth analysis of key opportunities and findings within the mobile messaging market, accompanied by key strategic recommendations for mobile messaging vendors, MNOs, and enterprises.
  • Benchmark Industry Forecasts: Five-year forecasts are provided for volume of messages sent, split by SMS, MMS, OTT, social media messaging, email, and RCS, as well as mobile messaging revenue, split by SMS, MMS, and RCS.
  • Juniper Research Competitor Leaderboard: Key player capability and capacity assessment for 20 mobile messaging vendors via the Juniper Research Competitor Leaderboard; scoring these vendors on criteria such as market performance, product strength, and future business prospects.
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Table of Contents

Market Trends & Strategies

1. Key Takeaways & Strategic Recommendations

  • 1.1 Key Takeaways & Strategic Recommendations
  • 1.2 Key Takeaways
  • 1.3 Strategic Recommendations

2. Mobile Messaging Future Market Outlook

  • 2.1 Mobile Messaging Introduction
    • Figure 2.1: Total Mobile Messaging Traffic, 2025, Split by Service: 181 Trillion
    • Figure 2.2: Total Mobile Messaging Traffic in 2025, Split by 8 Key Regions: 180 Trillion
  • 2.2 SMS
    • 2.2.1 Declining SMS Traffic
    • 2.2.2 Fraud Over SMS
      • i. Smishing
      • ii. Grey Routes
      • iii. AIT
        • Figure 2.3: AIT Fraud
    • 2.2.3 Fraud-as-a-Service
      • Figure 2.4: Elements of FaaS
    • 2.2.4 Conversational Messaging
      • Figure 2.5: Conversational Messaging on SMS
    • 2.2.5 Regulatory Environment
  • 2.3 MMS
    • Figure 2.6: Total MMS Traffic (m), Split by 8 Key Regions, 2025-2030
  • 2.4 OTT
    • Figure 2.7: Total OTT Messaging Traffic (bn), Split by 8 Key Regions, 2025-2030
    • 2.4.1 WhatsApp's New Pricing Model
    • 2.4.2 Challenges Facing OTT Platform Providers
      • i. Fraud Over OTT
      • ii. Constant Regulatory Pressure
  • 2.5 Social Media
    • Figure 2.8: Total Social Media Messaging Traffic (bn), Split by 8 Key Regions, 2025-2030
  • 2.6 email
    • Figure 2.9: Total email Traffic (m), Split by 8 Key Regions, 2025-2030
  • 2.7 RCS
    • Figure 2.10: Total RCS Traffic (m), Split by 8 Key Regions, 2025-2030
    • 2.7.1 RCS Interoperability
    • 2.7.2 Key RCS Use Cases
    • 2.7.3 Fraud Over RCS
  • 2.8 Mobile Messaging Platform Summary
  • 2.9 Mobile Messaging Ecosystem Analysis
    • 2.9.1 Mobile Operators
      • Figure 2.11: Total SMS Revenue (m), Split by 8 Key Regions, 2025-2030
    • 2.9.2 Messaging Aggregators
    • 2.9.3 Fraud Prevention Providers
    • 2.9.4 Chatbot Vendors
      • Figure 2.12: Chatbot Cost Savings To Enterprises, 2025-2030
    • 2.9.5 Social Media Platforms

3. Country Readiness Index

  • 3.1 Introduction to Country Readiness Index
    • Figure 3.1: Juniper Research Country Readiness Index Regional Definitions
    • Table 3.2: Juniper Research Country Readiness Index Scoring Criteria: Mobile Messaging
    • Figure 3.3: Juniper Research Country Readiness Index: Mobile Messaging
    • Table 3.4: Juniper Research Mobile Messaging Country Readiness Index: Market Segments
    • 3.1.1 Focus Markets
      • Figure 3.5: Total Mobile Messaging Revenue ($m), Split by 8 Focus Markets, 2025
      • i. High GDP
        • Figure 3.6: GDP per Capita ($), Split by 8 Focus Markets, 2025
      • ii. High Mobile Handsets and Internet User Rates
        • Figure 3.7: Total Number of Mobile Handsets (m), Split by 8 Focus Markets, 2025
        • Figure 3.8: Proportion of Population That Are Internet Users (m), Split by 8 Focus Markets, 2025
      • iii. High Levels of Traffic
        • Figure 3.9: Total Mobile Messaging Traffic (m), Split by 8 Focus Markets, 2025 3.1.2 Growth Markets
        • Figure 3.10: Total Number of Mobile Handsets (m), Split by 6 Growth Markets, 2025-2030
      • i. Internet Users
      • ii. Fastest-growing GDP
        • Figure 3.11: Average GDP per Capita ($), Growth Market Segment, 2025-2030
    • 3.1.3 Saturated Markets
      • Figure 3.12: Total Mobile Messaging Revenue ($m), Split by Saturated Markets, 2025
    • 3.1.4 Developing Markets
      • Figure 3.13: Total Mobile Messaging Traffic (m), 2025, Split by 8 Developing Markets
      • i. Low GDP
        • Table 3.14: Juniper Research Country Readiness Index Heatmap: North America
        • Table 3.15: Juniper Research Country Readiness Index Heatmap: Latin America
        • Table 3.16: Juniper Research Country Readiness Index Heatmap: West Europe
        • Table 3.17: Juniper Research Country Readiness Index Heatmap: Central & East Europe
        • Table 3.18: Juniper Research Country Readiness Index Heatmap: Far East & China
        • Table 3.19: Juniper Research Country Readiness Index Heatmap: Indian Subcontinent
        • Table 3.20: Juniper Research Country Readiness Index Heatmap: Rest of Asia Pacific
        • Table 3.21: Juniper Research Country Readiness Index Heatmap: Africa & Middle East

Competitor Leaderboard

1. Juniper Research Competitor Leaderboard

  • 1.1 Why Read This Report
    • Table 1.1: Juniper Research Competitor Leaderboard: Vendors & Product Portfolio
    • Figure 1.2: Juniper Research Competitor Leaderboard: Mobile Messaging
    • Table 1.3: Juniper Research Competitor Leaderboard: Mobile Messaging
    • Table 1.4: Juniper Research Competitor Leaderboard Heatmap: Mobile Messaging Vendors (Page 1 of 2)
    • Table 1.4: Juniper Research Competitor Leaderboard Heatmap: Mobile Messaging Vendors (Page 2 of 2)

2. Vendor Profiles

  • 2.1 Mobile Messaging Vendor Profiles
    • 2.1.1 Bird
      • i. Corporate Information
        • Table 2.1: Bird's Acquisitions 2012 - Present
      • ii. Geographical Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High-level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
    • 2.1.2 CEQUENS
      • i. Corporate Information
        • Table 2.2: CEQUENS' Acquisitions, 2016-present
      • ii. Geographical Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High-level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
    • 2.1.3 Clickatell
      • i. Corporate
      • ii. Geographical Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High-level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
    • 2.1.4 CM.com
      • i. Corporate Information
        • Table 2.3: Acquisitions Made by CM.com, 2020 to Present
        • Table 2.4: CM.com's Select Financial Information ($m), 2022-2024
      • ii. Geographical Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High-level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
    • 2.1.5 Comviva
      • i. Corporate
      • ii. Geographical Spread
      • iii. Key Clients & Strategic Recommendations
      • iv. High-level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
    • 2.1.6 Global Message Services (GMS)
      • i. Corporate Profile
      • ii. Geographical Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High-level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
    • 2.1.7 Infobip
      • i. Corporate Profile
        • Table 2.5: Infobip's Acquisitions - April 2021 to present
      • ii. Geographical Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High-level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
    • 2.1.8 Interop Technologies
      • i. Corporate
      • ii. Geographical Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High-level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
    • 2.1.9 LINK Mobility
      • i. Corporate Information
      • ii. Geographical Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High-level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
    • 2.1.10 Mitto
      • i. Corporate Information
      • ii. Geographical Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High-level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
    • 2.1.11 Monty Mobile
      • i. Corporate Information
      • ii. Geographical Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High-level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
    • 2.1.12 Orange Wholesale
      • i. Corporate Information
        • Table 2.6: Orange Group's Revenue for Financial Years 2022-2024 (Euro-bn)
      • ii. Geographical Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High-level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
    • 2.1.13 Proximus Global
      • i. Corporate Information
        • Table 2.7: Proximus Global's Select Financial Information ($m), FY23 and FY24
      • ii. Geographical Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High-level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
    • 2.1.14 Sinch
      • i. Corporate
        • Table 2.8: Sinch's Acquisitions 2020-Present
        • Table 2.9: Sinch's Selected Financial Information (SEKm), 2022-2024
      • ii. Geographical Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High-level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
    • 2.1.15 Soprano Design
      • i. Corporate Information
      • ii. Geographical Spread
        • Figure 2.10: Soprano Design Global Reach and Support Network
      • iii. Key Clients & Strategic Partnerships
      • iv. High-level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
    • 2.1.16 Syniverse
      • i. Corporate
      • ii. Geographical Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High-level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
    • 2.1.17 Tanla
      • i. Corporate Information
        • Figure 2.11: Tanla's Revenue (Indian Rupee), FY 2024-FY 2025
      • ii. Geographical Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High-level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
    • 2.1.18 Tata Communications
      • i. Corporate
        • Figure 2.12: Tata Communications' Select Financial Information (Indian Rupee in crore), FY 23-24 & FY 24-25
      • ii. Geographical Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High-level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
    • 2.1.19 Twilio
      • i. Corporate
        • Figure 2.13: Twilio's Revenue ($m), 2022-2024
      • ii. Geographical Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High-level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
    • 2.1.20 Vonage
      • i. Corporate Information
      • ii. Geographical Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High-level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
  • 2.2 Juniper Research Leaderboard Assessment Methodology
  • 2.3 Limitations & Interpretations
    • Table 2.14: Juniper Research Competitor Leaderboard Scoring Criteria: Mobile Messaging Vendors
  • 2.4 Related Research

Data & Forecasting

1. Mobile Messaging Market Summary

  • 1.1 Introduction to Mobile Messaging Market Forecasts
    • Figure 1.1: Total Number of Users of Messaging Services (m), Split by Service, 2025-2030
  • 1.2 Total Mobile Messaging Traffic
    • Figure and Table 1.2: Total Mobile Messaging Traffic (bn), Split by 8 Key Regions, 2025-2030
    • Table 1.3: Total Number of Users of Messaging Services (m), Split by 6 Key Services, 2025-2030
    • Table 1.4: Total Number of Messages Sent (m), Split by 6 Key Services, 2025-2030
  • 1.3 Total Mobile Messaging Revenue
    • Figure & Table 1.5: Total Mobile Messaging Revenue ($m), Split by 8 Key Regions, 2025-2030

2. SMS & MMS: Market Forecasts & Key Takeaways

  • 2.1 SMS & MMS Market
    • 2.1.1 P2P Messaging Forecast Methodology
    • 2.1.2 A2P Messaging Forecast Methodology
      • Figure 2.1: P2P SMS Forecast Methodology
      • Figure 2.2: A2P SMS Forecast Methodology
      • Figure 2.3: MMS Forecast Methodology
  • 2.2 Total SMS Traffic
    • Figure & Table 2.4: Total Annual Handset SMS Traffic (bn), Split by 8 Key Regions, 2025-2030
    • 2.2.1 P2P SMS Traffic
      • Figure & Table 2.5: Total P2P SMS Traffic (bn), Split by 8 Key Regions, 2025-2030
    • 2.2.2 A2P SMS Traffic
      • Figure & Table 2.6: Total A2P SMS Traffic (bn), Split by 8 Key Regions, 2025-2030
  • 2.3 Total SMS Revenue
    • Figure & Table 2.7: Total SMS Revenue ($m), Split by 8 Key Regions, 2025-2030 2.3.1 Total P2P SMS Revenue
    • Figure & Table 2.8: Total P2P SMS Revenue ($m), Split by 8 Key Regions, 2025-2030
    • 2.3.2 Total A2P SMS Revenue
      • Figure & Table 2.9: Total A2P SMS Revenue ($m), Split by 8 Key Regions, 2025-2030
  • 2.4 Total MMS Traffic
    • Figure & Table 2.10: Total MMS Traffic (m), Split by 8 Key Regions, 2025-2030 2.4.1 Total MMS Revenue
    • Figure & Table 2.11: Total MMS Revenue ($m), Split by 8 Key Regions, 2025-2030

3. OTT Messaging: Market Forecasts & Key Takeaways

  • 3.1 OTT Messaging Market
    • 3.1.1 Forecast & Methodology
      • Figure 3.1: OTT Mobile Messaging Forecast Methodology
    • 3.1.2 Total OTT Messaging Traffic
      • Figure & Table 3.2: Total OTT Messaging Traffic (bn), Split by 8 Key Regions, 2025-2030

4. RCS Messaging: Market Forecasts & Key Takeaways

  • 4.1 Introduction to RCS Messaging
    • 4.1.1 Forecast & Methodology
      • Figure 4.1: RCS Mobile Messaging Forecast Methodology
    • 4.1.2 Total Annual RCS Handset Traffic
      • Figure & Table 4.2: Total Annual Handset RCS Traffic (m), Split by 8 Key Regions, 2025-2030

5. Chatbots: Market Forecasts & Key Takeaways

  • 5.1 The Future of Chatbots in Mobile Messaging
    • 5.1.1 Forecast & Methodology
      • Figure 5.1: Messaging Chatbots Forecast Methodology
    • 5.1.2 Total Number of Chatbots Accessed
      • Figure & Table 5.2: Total Number of Chatbots Accessed (m), Split by 8 Key Regions, 2025-2030
    • 5.1.3 Total Transaction Spend Over Messaging App Chatbots
      • Figure & Table 5.3: Total Transaction Spend Over Messaging App Chatbots ($m), Split by 8 Key Regions, 2025-2030
      • Table 5.4: Total Cost Savings to Businesses Enabled by Messaging App Chatbot Implementation ($m), Split by 8 Key Regions, 2025-2030

6. Social Media Messaging: Forecasts & Key Takeaways

  • 6.1.1 Forecast & Methodology
    • Figure 6.1: Social Media Mobile Messaging Forecast Methodology
  • 6.1.2 Total Mobile Device Social Media Messaging Traffic
    • Figure & Table 6.2: Total Mobile Device Social Media Messaging Traffic (bn), Split by 8 Key Regions, 2025-2030
    • Table 6.3: Total Mobile Device Social Messaging Traffic (bn), Split by Device Type, 2025-2030
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