Conversational AI Market: 2026-2030

Description

'Agentic Conversational AI Service Revenue Set to Triple to $8.5 Billion Globally by 2030, Driven by CX Personalisation'

Overview

Our latest Conversational AI research suite comprises a comprehensive analysis of the key factors driving this evolving market in 2025, with specific focus on technological advancements enabling greater automation of business communications; including generative AI and agentic AI. The report enables stakeholders, from conversational AI vendors and communication service providers, to understand where the key investment opportunities are for conversational AI next year.

The conversational AI market report includes several different options that can be purchased separately. This includes access to a market forecast of the enterprise adoption and future growth of the conversational AI market, and a detailed study highlighting the latest market trends and opportunities. It also includes a Competitor Leaderboard document containing an analysis of the major players in the conversational AI space. The coverage can also be purchased as a full research suite, containing all these elements and including a substantial discount.

The study will provide stakeholders with key information on how to succeed in the conversational AI market, particularly as the market moves at a rapid pace. With many vendors offering competing conversational AI services, the report provides insight into the tools vendors must offer to provide the highest value to enterprises. Its extensive coverage makes the conversational AI research suite an incredibly valuable resource for examining the future of this market.

Key Features

Market Dynamics: Insights into key trends and changing market dynamics within the conversational AI market; tracking growth across all relevant channels (voice, online, apps, RCS, and OTT). The research suite assesses how the leading vendors are positioning themselves to profit from the market shift; detailing what further steps they can take to better align with this rapidly growing market. The suite also includes a regional market growth rate analysis on the current development and future growth of the conversational AI market across 61 key countries.

Key Takeaways & Strategic Recommendations: In-depth analysis of key opportunities and findings within the conversational AI market, accompanied by key strategic recommendations for conversational AI vendors, MNOs, and enterprises.

Benchmark Industry Forecasts: Five-year forecasts are provided for total conversational AI users (including businesses), as well as total users online, via voice, apps, RCS, and OTT channels. Enterprise spend on conversational AI for these channels is also included.

Juniper Research Competitor Leaderboard: Key player capability and capacity assessment for 17 conversational AI vendors via the Juniper Research Competitor Leaderboard; scoring these vendors on criteria such as market performance, product strength, and future business prospects.

1. Market Trends & Strategies Table of Contents

1. Key Takeaways & Strategic Recommendations

1.1 Key Takeaways
1.2 Strategic Recommendations

2. Future Market Outlook

2.1 Introduction
2.2 Future Market Outlook – Conversational AI
- Figure 2.1: Total Conversational AI Service Revenue ($m), 2026-2030, Split by
- Figure 2.2: Total Number of Chatbot Users in 2026 (m), Split by 8 Key Regions
- 2.2.1 Key Drivers of the Conversational AI Market
  - i. Technological Advancements Driving Conversational AI Adoption
  - ii. Reduced Cost and Cost Predictability of Conversational AI Services
  - iii. Increased Consumer Demand for Conversational Messaging
2.3 Future Market Outlook – Conversational Commerce
- 2.3.1 Key Drivers of the Conversational Commerce Market
  - i. Growing Popularity of Superapps
2.4 Navigating the Regulatory Landscape

3. Industry Demand

3.1.1 Industry Demand
- i. Banking and Finance
- ii. Retail
- iii. Healthcare
- iv. Transport

4. Country Readiness Index

4.1 Conversational AI Country Readiness Index
- Figure 4.1: Juniper Research Country Readiness Index: Regional Definitions
- Table 4.2: Juniper Research Country Readiness Index Scoring Criteria:
- Figure 4.3: Juniper Research Country Readiness Index: Conversational AI
- Table 4.4: Conversational AI Country Readiness Index: Market Segments
- 4.1.1 Focus Markets
  - i. Focus Markets Have Started to Implement More Comprehensive AI
  - Figure 4.5: Proportion of B2C Businesses Implementing Conversational AI (%),
  - ii. Notable Deployments of Conversational AI Will Accelerate Enterprise
- 4.1.2 Growth Markets
  - i. High Number of OTT Messaging Users
  - Figure 4.6: Proportion of Mobile Subscribers That Are Active OTT Messaging
- 4.1.3 Saturated Markets
  - i. High A2P Traffic but Limited Opportunity for Conversational
  - Figure 4.7: Proportion of Mobile Subscribers in Saturated Markets That Are
- 4.1.4 Developing Markets
  - i. Lower A2P Messaging Traffic Volumes Indicate Lower Enterprise
  - Figure 4.8: Average Number of A2P Messages Received per Mobile Subscriber
  - Table 4.9: Juniper Research Country Readiness Index Heatmap: North America
  - Table 4.10: Juniper Research Country Readiness Index Heatmap: Latin America
  - Table 4.11: Juniper Research Country Readiness Index Heatmap: West Europe
  - Table 4.12: Juniper Research Country Readiness Index Heatmap: Central & East
  - Table 4.13: Juniper Research Country Readiness Index Heatmap: Far East &
  - Table 4.14: Juniper Research Country Readiness Index Heatmap: Indian
  - Table 4.15: Juniper Research Country Readiness Index Heatmap: Rest of Asia
  - Table 4.16: Juniper Research Country Readiness Index Heatmap: Africa & Middle

2. Competitor Leaderboard Table of Contents

1. Juniper Research Competitor Leaderboard

1.1 Why Read This Report
- Table 1.1: Juniper Research Competitor Leaderboard: Conversational AI Vendors
- Figure 1.2: Juniper Research Competitor Leaderboard: Conversational AI
- Table 1.3: Juniper Research Leaderboard: Conversational AI Vendors &
- Table 1.4: Juniper Research Competitor Leaderboard Heatmap: Conversational
- Table 1.4: Juniper Research Competitor Leaderboard Heatmap: Conversational

2. Vendor Profiles

2.1 Conversational AI: Vendor Profiles
- 2.1.1 BTS
  - i. Corporate Information
  - ii. Geographical Spread
  - iii. Key Clients & Strategic Partnerships
  - iv. High-level View of Offerings
  - v. Juniper Research’s View: Key Strengths & Strategic Development
- 2.1.2 CM.com
  - i. Corporate Information
  - Table 2.1: CM.com’s Select Financial Information (€m), 2022-2025
  - ii. Geographical Spread
  - iii. Key Clients & Strategic Partnerships
  - iv. High-level View of Offerings
  - v. Juniper Research’s View: Key Strengths & Strategic Development
- 2.1.3 Comviva
  - i. Corporate Information
  - ii. Geographical Spread
  - iii. Key Clients & Strategic Partnerships
  - iv. High-level View of Offerings
  - v. Juniper Research’s View: Key Strengths & Strategic Development
- 2.1.4 Genesys
  - i. Corporate Information
  - ii. Geographical Spread
  - iii. Key Clients & Strategic Partnerships
  - iv. High-level View of Offerings
  - v. Juniper Research’s View: Key Strengths & Strategic Development
- 2.1.5 Graia
  - i. Corporate Information
  - ii. Geographical Spread
  - iii. Key Clients & Strategic Partnerships
  - iv. High-level View of Offerings
  - v. Juniper Research’s View: Key Strengths & Strategic Development
- 2.1.6 Gupshup
  - i. Corporate Information
  - ii. Geographical Spread
  - iii. Key Clients & Strategic Partnerships
  - iv. High-level View of Offerings
  - v. Juniper Research’s View: Key Strengths & Strategic Development
- 2.1.7 Infobip
  - i. Corporate Information
  - ii. Geographical Spread
  - iii. Key Clients & Strategic Partnerships
  - iv. High-level View of Offerings
  - v. Juniper Research’s View: Key Strengths & Strategic Development
- 2.1.8 IntelePeer
  - i. Corporate Information
  - ii. Geographical Spread
  - iii. Key Clients & Strategic Partnerships
  - iv. High-level View of Offerings
  - v. Juniper Research’s View: Key Strengths & Strategic Development
- 2.1.9 LINK Mobility
  - i. Corporate Information
  - ii. Geographical Spread
  - iii. Key Clients & Strategic Partnerships
  - iv. High-level View of Offerings
  - v. Juniper Research’s View: Key Strengths & Strategic Development
- 2.1.10 LivePerson
  - i. Corporate Information
  - ii. Geographical Spread
  - iii. Key Clients & Strategic Partnerships
  - iv. High-level View of Offerings
  - v. Juniper Research’s View: Key Strengths & Strategic Development
- 2.1.11 Route Mobile (Proximus Global)
  - i. Corporate Information
  - Table 2.2: Route Mobile’s Financial Information (₹ Cr), FY 2022-23 – FY 2024-25
  - ii. Geographical Spread
  - iii. Key Clients & Strategic Partnerships
  - iv. High-level View of Offerings
  - v. Juniper Research’s View: Key Strengths & Strategic Development
- 2.1.12 Sinch
  - i. Corporate
  - Table 2.3: Sinch’s Select Financial Information (SEKm), 2023-2025
  - ii. Geographical Spread
  - iii. Key Clients & Strategic Partnerships
  - iv. High-level View of Offerings
  - v. Juniper Research’s View: Key Strengths & Strategic Development
- 2.1.13 Soprano Design
  - i. Corporate Information
  - ii. Geographical Spread
  - Figure 2.4: Soprano Design Global Reach and Support Network
  - iii. Key Clients & Strategic Partnerships
  - iv. High-level View of Offerings
  - v. Juniper Research’s View: Key Strengths & Strategic Development
- 2.1.14 Tata Communications
  - i. Corporate Information
  - Table 2.5: Tata Communications’ Select Financial Information (₹ in crore), 2024-
  - ii. Geographical Spread
  - iii. Key Clients & Strategic Partnerships
  - iv. High-level View of Offerings
  - v. Juniper Research’s View: Key Strengths & Strategic Development
- 2.1.15 Twilio
  - i. Corporate Information
  - Table 2.6: Twilio’s Revenue Information ($m), 2023-2025
  - ii. Geographical Spread
  - iii. Key Clients & Strategic Partnerships
  - iv. High-level View of Offerings
  - v. Juniper Research’s View: Key Strengths & Strategic Development
- 2.1.16 Vonage
  - i. Corporate Information
  - ii. Geographical Spread
  - iii. Key Clients & Strategic Partnerships
  - iv. High-level View of Offerings
  - v. Juniper Research’s View: Key Strengths & Strategic Development
- 2.1.17 Zendesk
  - i. Corporate Information
  - ii. Geographical Spread
  - iii. Key Clients & Strategic Partnerships
  - iv. High-level View of Offerings
  - v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities
2.2 Juniper Research Leaderboard Assessment Methodology
2.3 Limitations & Interpretations
- Table 2.7: Juniper Research Competitor Leaderboard Scoring Criteria
2.4 Related Research

3. Data & Forecasting Table of Contents

1. Key Market Forecasts & Takeaways

1.1 Conversational AI Market Summary & Future Outlook
1.2 Conversational AI Market Summary Forecast Methodology
- Figure 1.1: Conversational AI Market Summary Forecast Methodology
1.3 Messaging Chatbot Users
- Figure & Table 1.2: Total Number of Chatbot Users (m), Split by 8 Key Regions, 2026-2030
1.4 Automated Voice Calls
- Figure & Table 1.3: Automated Voice Calls That Use Conversational AI (m), 2026-2030

2. Conversational Commerce

2.1 Conversational Commerce Over Chatbots
2.2 Web Conversational AI Forecast Methodology
2.3 App Conversational AI Forecast Methodology
2.4 RCS-based Conversational AI Forecast Methodology
2.5 OTT-based Conversational AI Forecast Methodology
2.6 Voice-based Conversational AI Forecast Methodology
- Figure 2.1: Web-based Chatbots Forecast Methodology
- Figure 2.2: App-based Chatbots Forecast Methodology
- Figure 2.3: RCS-based Chatbots Forecast Methodology
- Figure 2.4: OTT-based Chatbots Forecast Methodology
- Figure 2.5: Voicebots Forecast Methodology
2.7 Chatbots Accessed
- Figure & Table 2.6: Total Number of Messaging Chatbots Accessed (bn), Split by

3. Conversational AI Service Spend

3.1 Conversational AI Service Spend
- 3.1.1 Conversational AI Service Spend Forecast Methodology
- Figure 3.1: Conversational AI Service Spend Forecast Methodology
- 3.1.2 Businesses Using Conversational AI
- Figure & Table 3.2: Total Number of Businesses Using Conversational AI Services
- 3.1.3 Conversational AI Service Revenue
- Figure & Table 3.3: Total Conversational AI Services Revenue ($bn), Split by 8 Key Regions, 2026-2030