Asia Pacific Podcast Advertising Market Size, Share & Industry Trends Analysis Report By Ad Type, By Campaign Type (Direct Response Ad, Brand Awareness Ad and Branded Content), By Content Genre, By Industry, By Country and Growth Forecast, 2023

List of Tables

The Asia Pacific Podcast Advertising Market would witness market growth of 15.5% CAGR during the forecast period (2023-2030).

DAI allows advertisers to serve ads in real-time or on the fly when a listener downloads or streams a podcast episode. This means that the ad content isn't hardcoded into the original episode but is inserted dynamically as the episode is delivered to the listener's device. Advertisers can customize ad content based on various factors, including listener demographics, location, and behavior. This customization enables more relevant and personalized ads, increasing engagement and effectiveness.

The dynamic ads insertion technology also allows advertisers to update ad content post-publication. This is particularly valuable for time-sensitive promotions or campaigns that may change or evolve after the initial episode release. Advertisers can replace outdated ads with fresh content. DAI provides more granular measurement and analytics capabilities. In real time, advertisers can track ad performance, such as impressions, click-through rates, and conversions. This data helps optimize ad campaigns and gauge ROI. For podcast creators, DAI offers greater flexibility in monetizing their content. Creators can sell ad slots to multiple advertisers, and DAI technology ensures the right ad is delivered to the right listener at the right time.

The number of mobile phones owned by Indians has risen significantly in recent years. India is one of the most lucrative markets for smartphones, according to a survey released by the India Brand Equity Foundation, owing to its population of more than 1 billion people and rising disposable income levels (per capita income increased from US$ 1000 in 2015 US$ 1301 in 2019). Additionally, in recent years, smartphone shipments have climbed up. Buoyed by an improved economic environment, elevated consumer spending will drive the demand for smartphones in the coming years. All these factors will help boost the demand for podcast advertisings in the Asia Pacific region.

The China market dominated the Asia Pacific Podcast Advertising Market by Country in 2022 and would continue to be a dominant market till 2030; thereby, achieving a market value of $2,404.4 million by 2030. The Japan market is registering a CAGR of 14.8% during (2023 - 2030). Additionally, The India market would showcase a CAGR of 16.2% during (2023 - 2030).

Based on Ad Type, the market is segmented into Host-Read Ads and Pre-Roll Ads & Others. Based on Campaign Type, the market is segmented into Direct Response Ad, Brand Awareness Ad and Branded Content. Based on Content Genre, the market is segmented into News & Politics, Comedy, Society & Culture, Sports and Others. Based on Industry, the market is segmented into BFSI, IT & Telecommunication, Travel & Tourism, Healthcare & Lifesciences, Media & Entertainment, Retail & eCommerce, Automotive, Food & Beverages and Others. Based on countries, the market is segmented into China, Japan, India, South Korea, Singapore, Malaysia, and Rest of Asia Pacific.

The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include AdvertiseCast, LLC (Liberated Syndication), Acast AB, Amazon.com, Inc., Audacy Inc., Podbean Tech Inc., SoundCloud Global Limited & Co. KG, Spotify Technologies S.A., Stitcher Media LLC (Sirius XM Holdings Inc.), Clear Link Technologies, LLC (Sykes Enterprises) and True Native Media

Scope of the Study

Market Segments covered in the Report:

By Ad Type

Host-Read Ads
Pre-Roll Ads & Others

By Campaign Type

Direct Response Ad
Brand Awareness Ad
Branded Content

By Content Genre

News & Politics
Comedy
Society & Culture
Sports
Others

By Industry

BFSI
IT & Telecommunication
Travel & Tourism
Healthcare & Lifesciences
Media & Entertainment
Retail & eCommerce
Automotive
Food & Beverages
Others

By Country

China
Japan
India
South Korea
Singapore
Malaysia
Rest of Asia Pacific

Companies Profiled

AdvertiseCast, LLC (Liberated Syndication)
Acast AB
Amazon.com, Inc.
Audacy Inc.
Podbean Tech Inc.
SoundCloud Global Limited & Co. KG
Spotify Technologies S.A.
Stitcher Media LLC (Sirius XM Holdings Inc.)
Clear Link Technologies, LLC (Sykes Enterprises)
True Native Media

Unique Offerings from KBV Research

Exhaustive coverage
Highest number of market tables and figures
Subscription based model available
Guaranteed best price
Assured post sales research support with 10% customization free

Chapter 1. Market Scope & Methodology

1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
- 1.4.1 Asia Pacific Podcast Advertising Market, by Ad Type
- 1.4.2 Asia Pacific Podcast Advertising Market, by Campaign Type
- 1.4.3 Asia Pacific Podcast Advertising Market, by Content Genre
- 1.4.4 Asia Pacific Podcast Advertising Market, by Industry
- 1.4.5 Asia Pacific Podcast Advertising Market, by Country
1.5 Methodology for the research

Chapter 2. Market at a Glance

2.1 Key Highlights

Chapter 3. Market Overview

3.1 Introduction
- 3.1.1 Overview
  - 3.1.1.1 Market Composition and Scenario
3.2 Key Factors Impacting the Market
- 3.2.1 Market Drivers
- 3.2.2 Market Restraints
3.3 Porter's Five Forces Analysis

Chapter 4. Asia Pacific Podcast Advertising Market by Ad Type

4.1 Asia Pacific Host-Read Ads Market by Country
4.2 Asia Pacific Pre-Roll Ads & Others Market by Country

Chapter 5. Asia Pacific Podcast Advertising Market by Campaign Type

5.1 Asia Pacific Direct Response Ad Market by Country
5.2 Asia Pacific Brand Awareness Ad Market by Country
5.3 Asia Pacific Branded Content Market by Country

Chapter 6. Asia Pacific Podcast Advertising Market by Content Genre

6.1 Asia Pacific News & Politics Market by Country
6.2 Asia Pacific Comedy Market by Country
6.3 Asia Pacific Society & Culture Market by Country
6.4 Asia Pacific Sports Market by Country
6.5 Asia Pacific Others Market by Country

Chapter 7. Asia Pacific Podcast Advertising Market by Industry

7.1 Asia Pacific BFSI Market by Country
7.2 Asia Pacific IT & Telecommunication Market by Country
7.3 Asia Pacific Travel & Tourism Market by Country
7.4 Asia Pacific Healthcare & Lifesciences Market by Country
7.5 Asia Pacific Media & Entertainment Market by Country
7.6 Asia Pacific Retail & eCommerce Market by Country
7.7 Asia Pacific Automotive Market by Country
7.8 Asia Pacific Food & Beverages Market by Country
7.9 Asia Pacific Others Market by Country

Chapter 8. Asia Pacific Podcast Advertising Market by Country

8.1 China Podcast Advertising Market
- 8.1.1 China Podcast Advertising Market by Ad Type
- 8.1.2 China Podcast Advertising Market by Campaign Type
- 8.1.3 China Podcast Advertising Market by Content Genre
- 8.1.4 China Podcast Advertising Market by Industry
8.2 Japan Podcast Advertising Market
- 8.2.1 Japan Podcast Advertising Market by Ad Type
- 8.2.2 Japan Podcast Advertising Market by Campaign Type
- 8.2.3 Japan Podcast Advertising Market by Content Genre
- 8.2.4 Japan Podcast Advertising Market by Industry
8.3 India Podcast Advertising Market
- 8.3.1 India Podcast Advertising Market by Ad Type
- 8.3.2 India Podcast Advertising Market by Campaign Type
- 8.3.3 India Podcast Advertising Market by Content Genre
- 8.3.4 India Podcast Advertising Market by Industry
8.4 South Korea Podcast Advertising Market
- 8.4.1 South Korea Podcast Advertising Market by Ad Type
- 8.4.2 South Korea Podcast Advertising Market by Campaign Type
- 8.4.3 South Korea Podcast Advertising Market by Content Genre
- 8.4.4 South Korea Podcast Advertising Market by Industry
8.5 Singapore Podcast Advertising Market
- 8.5.1 Singapore Podcast Advertising Market by Ad Type
- 8.5.2 Singapore Podcast Advertising Market by Campaign Type
- 8.5.3 Singapore Podcast Advertising Market by Content Genre
- 8.5.4 Singapore Podcast Advertising Market by Industry
8.6 Malaysia Podcast Advertising Market
- 8.6.1 Malaysia Podcast Advertising Market by Ad Type
- 8.6.2 Malaysia Podcast Advertising Market by Campaign Type
- 8.6.3 Malaysia Podcast Advertising Market by Content Genre
- 8.6.4 Malaysia Podcast Advertising Market by Industry
8.7 Rest of Asia Pacific Podcast Advertising Market
- 8.7.1 Rest of Asia Pacific Podcast Advertising Market by Ad Type
- 8.7.2 Rest of Asia Pacific Podcast Advertising Market by Campaign Type
- 8.7.3 Rest of Asia Pacific Podcast Advertising Market by Content Genre
- 8.7.4 Rest of Asia Pacific Podcast Advertising Market by Industry

Chapter 9. Company Profiles

9.1 AdvertiseCast, LLC (Liberated Syndication)
- 9.1.1 Company Overview
- 9.1.2 SWOT Analysis
9.2 Acast AB
- 9.2.1 Company Overview
- 9.2.2 Financial Analysis
- 9.2.3 Regional Analysis
- 9.2.4 SWOT Analysis
9.3 Amazon.com, Inc.
- 9.3.1 Company Overview
- 9.3.2 Financial Analysis
- 9.3.3 Segmental Analysis
- 9.3.4 Recent strategies and developments:
  - 9.3.4.1 Acquisition and Mergers:
- 9.3.5 SWOT Analysis
9.4 Audacy, Inc.
- 9.4.1 Company Overview
- 9.4.2 Financial Analysis
- 9.4.3 SWOT Analysis
9.5 Podbean Tech Inc
- 9.5.1 Company Overview
- 9.5.2 Recent strategies and developments:
  - 9.5.2.1 Product Launches and Product Expansions:
- 9.5.3 SWOT Analysis
9.6 SoundCloud Global Limited & Co. KG
- 9.6.1 Company Overview
- 9.6.2 SWOT Analysis
9.7 Spotify Technologies S.A.
- 9.7.1 Company Overview
- 9.7.2 Financial Analysis
- 9.7.3 Segmental and Regional Analysis
- 9.7.4 Research & Development Expenses
- 9.7.5 SWOT Analysis
9.8 Stitcher Media LLC (Sirius XM Holdings Inc.)
- 9.8.1 Company Overview
- 9.8.2 Financial Analysis
- 9.8.3 Segmental and Regional Analysis
- 9.8.4 Engineering, design, and development
- 9.8.5 SWOT Analysis
9.9 Clear Link Technologies, LLC (Sykes Enterprises)
- 9.9.1 Company Overview
- 9.9.2 SWOT Analysis
9.10. True Native Media
- 9.10.1 Company Overview
- 9.10.2 SWOT Analysis

LIST OF TABLES

TABLE 1 Asia Pacific Podcast Advertising Market, 2019 - 2022, USD Million
TABLE 2 Asia Pacific Podcast Advertising Market, 2023 - 2030, USD Million
TABLE 3 Asia Pacific Podcast Advertising Market by Ad Type, 2019 - 2022, USD Million
TABLE 4 Asia Pacific Podcast Advertising Market by Ad Type, 2023 - 2030, USD Million
TABLE 5 Asia Pacific Host-Read Ads Market by Country, 2019 - 2022, USD Million
TABLE 6 Asia Pacific Host-Read Ads Market by Country, 2023 - 2030, USD Million
TABLE 7 Asia Pacific Pre-Roll Ads & Others Market by Country, 2019 - 2022, USD Million
TABLE 8 Asia Pacific Pre-Roll Ads & Others Market by Country, 2023 - 2030, USD Million
TABLE 9 Asia Pacific Podcast Advertising Market by Campaign Type, 2019 - 2022, USD Million
TABLE 10 Asia Pacific Podcast Advertising Market by Campaign Type, 2023 - 2030, USD Million
TABLE 11 Asia Pacific Direct Response Ad Market by Country, 2019 - 2022, USD Million
TABLE 12 Asia Pacific Direct Response Ad Market by Country, 2023 - 2030, USD Million
TABLE 13 Asia Pacific Brand Awareness Ad Market by Country, 2019 - 2022, USD Million
TABLE 14 Asia Pacific Brand Awareness Ad Market by Country, 2023 - 2030, USD Million
TABLE 15 Asia Pacific Branded Content Market by Country, 2019 - 2022, USD Million
TABLE 16 Asia Pacific Branded Content Market by Country, 2023 - 2030, USD Million
TABLE 17 Asia Pacific Podcast Advertising Market by Content Genre, 2019 - 2022, USD Million
TABLE 18 Asia Pacific Podcast Advertising Market by Content Genre, 2023 - 2030, USD Million
TABLE 19 Asia Pacific News & Politics Market by Country, 2019 - 2022, USD Million
TABLE 20 Asia Pacific News & Politics Market by Country, 2023 - 2030, USD Million
TABLE 21 Asia Pacific Comedy Market by Country, 2019 - 2022, USD Million
TABLE 22 Asia Pacific Comedy Market by Country, 2023 - 2030, USD Million
TABLE 23 Asia Pacific Society & Culture Market by Country, 2019 - 2022, USD Million
TABLE 24 Asia Pacific Society & Culture Market by Country, 2023 - 2030, USD Million
TABLE 25 Asia Pacific Sports Market by Country, 2019 - 2022, USD Million
TABLE 26 Asia Pacific Sports Market by Country, 2023 - 2030, USD Million
TABLE 27 Asia Pacific Others Market by Country, 2019 - 2022, USD Million
TABLE 28 Asia Pacific Others Market by Country, 2023 - 2030, USD Million
TABLE 29 Asia Pacific Podcast Advertising Market by Industry, 2019 - 2022, USD Million
TABLE 30 Asia Pacific Podcast Advertising Market by Industry, 2023 - 2030, USD Million
TABLE 31 Asia Pacific BFSI Market by Country, 2019 - 2022, USD Million
TABLE 32 Asia Pacific BFSI Market by Country, 2023 - 2030, USD Million
TABLE 33 Asia Pacific IT & Telecommunication Market by Country, 2019 - 2022, USD Million
TABLE 34 Asia Pacific IT & Telecommunication Market by Country, 2023 - 2030, USD Million
TABLE 35 Asia Pacific Travel & Tourism Market by Country, 2019 - 2022, USD Million
TABLE 36 Asia Pacific Travel & Tourism Market by Country, 2023 - 2030, USD Million
TABLE 37 Asia Pacific Healthcare & Lifesciences Market by Country, 2019 - 2022, USD Million
TABLE 38 Asia Pacific Healthcare & Lifesciences Market by Country, 2023 - 2030, USD Million
TABLE 39 Asia Pacific Media & Entertainment Market by Country, 2019 - 2022, USD Million
TABLE 40 Asia Pacific Media & Entertainment Market by Country, 2023 - 2030, USD Million
TABLE 41 Asia Pacific Retail & eCommerce Market by Country, 2019 - 2022, USD Million
TABLE 42 Asia Pacific Retail & eCommerce Market by Country, 2023 - 2030, USD Million
TABLE 43 Asia Pacific Automotive Market by Country, 2019 - 2022, USD Million
TABLE 44 Asia Pacific Automotive Market by Country, 2023 - 2030, USD Million
TABLE 45 Asia Pacific Food & Beverages Market by Country, 2019 - 2022, USD Million
TABLE 46 Asia Pacific Food & Beverages Market by Country, 2023 - 2030, USD Million
TABLE 47 Asia Pacific Others Market by Country, 2019 - 2022, USD Million
TABLE 48 Asia Pacific Others Market by Country, 2023 - 2030, USD Million
TABLE 49 Asia Pacific Podcast Advertising Market by Country, 2019 - 2022, USD Million
TABLE 50 Asia Pacific Podcast Advertising Market by Country, 2023 - 2030, USD Million
TABLE 51 China Podcast Advertising Market, 2019 - 2022, USD Million
TABLE 52 China Podcast Advertising Market, 2023 - 2030, USD Million
TABLE 53 China Podcast Advertising Market by Ad Type, 2019 - 2022, USD Million
TABLE 54 China Podcast Advertising Market by Ad Type, 2023 - 2030, USD Million
TABLE 55 China Podcast Advertising Market by Campaign Type, 2019 - 2022, USD Million
TABLE 56 China Podcast Advertising Market by Campaign Type, 2023 - 2030, USD Million
TABLE 57 China Podcast Advertising Market by Content Genre, 2019 - 2022, USD Million
TABLE 58 China Podcast Advertising Market by Content Genre, 2023 - 2030, USD Million
TABLE 59 China Podcast Advertising Market by Industry, 2019 - 2022, USD Million
TABLE 60 China Podcast Advertising Market by Industry, 2023 - 2030, USD Million
TABLE 61 Japan Podcast Advertising Market, 2019 - 2022, USD Million
TABLE 62 Japan Podcast Advertising Market, 2023 - 2030, USD Million
TABLE 63 Japan Podcast Advertising Market by Ad Type, 2019 - 2022, USD Million
TABLE 64 Japan Podcast Advertising Market by Ad Type, 2023 - 2030, USD Million
TABLE 65 Japan Podcast Advertising Market by Campaign Type, 2019 - 2022, USD Million
TABLE 66 Japan Podcast Advertising Market by Campaign Type, 2023 - 2030, USD Million
TABLE 67 Japan Podcast Advertising Market by Content Genre, 2019 - 2022, USD Million
TABLE 68 Japan Podcast Advertising Market by Content Genre, 2023 - 2030, USD Million
TABLE 69 Japan Podcast Advertising Market by Industry, 2019 - 2022, USD Million
TABLE 70 Japan Podcast Advertising Market by Industry, 2023 - 2030, USD Million
TABLE 71 India Podcast Advertising Market, 2019 - 2022, USD Million
TABLE 72 India Podcast Advertising Market, 2023 - 2030, USD Million
TABLE 73 India Podcast Advertising Market by Ad Type, 2019 - 2022, USD Million
TABLE 74 India Podcast Advertising Market by Ad Type, 2023 - 2030, USD Million
TABLE 75 India Podcast Advertising Market by Campaign Type, 2019 - 2022, USD Million
TABLE 76 India Podcast Advertising Market by Campaign Type, 2023 - 2030, USD Million
TABLE 77 India Podcast Advertising Market by Content Genre, 2019 - 2022, USD Million
TABLE 78 India Podcast Advertising Market by Content Genre, 2023 - 2030, USD Million
TABLE 79 India Podcast Advertising Market by Industry, 2019 - 2022, USD Million
TABLE 80 India Podcast Advertising Market by Industry, 2023 - 2030, USD Million
TABLE 81 South Korea Podcast Advertising Market, 2019 - 2022, USD Million
TABLE 82 South Korea Podcast Advertising Market, 2023 - 2030, USD Million
TABLE 83 South Korea Podcast Advertising Market by Ad Type, 2019 - 2022, USD Million
TABLE 84 South Korea Podcast Advertising Market by Ad Type, 2023 - 2030, USD Million
TABLE 85 South Korea Podcast Advertising Market by Campaign Type, 2019 - 2022, USD Million
TABLE 86 South Korea Podcast Advertising Market by Campaign Type, 2023 - 2030, USD Million
TABLE 87 South Korea Podcast Advertising Market by Content Genre, 2019 - 2022, USD Million
TABLE 88 South Korea Podcast Advertising Market by Content Genre, 2023 - 2030, USD Million
TABLE 89 South Korea Podcast Advertising Market by Industry, 2019 - 2022, USD Million
TABLE 90 South Korea Podcast Advertising Market by Industry, 2023 - 2030, USD Million
TABLE 91 Singapore Podcast Advertising Market, 2019 - 2022, USD Million
TABLE 92 Singapore Podcast Advertising Market, 2023 - 2030, USD Million
TABLE 93 Singapore Podcast Advertising Market by Ad Type, 2019 - 2022, USD Million
TABLE 94 Singapore Podcast Advertising Market by Ad Type, 2023 - 2030, USD Million
TABLE 95 Singapore Podcast Advertising Market by Campaign Type, 2019 - 2022, USD Million
TABLE 96 Singapore Podcast Advertising Market by Campaign Type, 2023 - 2030, USD Million
TABLE 97 Singapore Podcast Advertising Market by Content Genre, 2019 - 2022, USD Million
TABLE 98 Singapore Podcast Advertising Market by Content Genre, 2023 - 2030, USD Million
TABLE 99 Singapore Podcast Advertising Market by Industry, 2019 - 2022, USD Million
TABLE 100 Singapore Podcast Advertising Market by Industry, 2023 - 2030, USD Million
TABLE 101 Malaysia Podcast Advertising Market, 2019 - 2022, USD Million
TABLE 102 Malaysia Podcast Advertising Market, 2023 - 2030, USD Million
TABLE 103 Malaysia Podcast Advertising Market by Ad Type, 2019 - 2022, USD Million
TABLE 104 Malaysia Podcast Advertising Market by Ad Type, 2023 - 2030, USD Million
TABLE 105 Malaysia Podcast Advertising Market by Campaign Type, 2019 - 2022, USD Million
TABLE 106 Malaysia Podcast Advertising Market by Campaign Type, 2023 - 2030, USD Million
TABLE 107 Malaysia Podcast Advertising Market by Content Genre, 2019 - 2022, USD Million
TABLE 108 Malaysia Podcast Advertising Market by Content Genre, 2023 - 2030, USD Million
TABLE 109 Malaysia Podcast Advertising Market by Industry, 2019 - 2022, USD Million
TABLE 110 Malaysia Podcast Advertising Market by Industry, 2023 - 2030, USD Million
TABLE 111 Rest of Asia Pacific Podcast Advertising Market, 2019 - 2022, USD Million
TABLE 112 Rest of Asia Pacific Podcast Advertising Market, 2023 - 2030, USD Million
TABLE 113 Rest of Asia Pacific Podcast Advertising Market by Ad Type, 2019 - 2022, USD Million
TABLE 114 Rest of Asia Pacific Podcast Advertising Market by Ad Type, 2023 - 2030, USD Million
TABLE 115 Rest of Asia Pacific Podcast Advertising Market by Campaign Type, 2019 - 2022, USD Million
TABLE 116 Rest of Asia Pacific Podcast Advertising Market by Campaign Type, 2023 - 2030, USD Million
TABLE 117 Rest of Asia Pacific Podcast Advertising Market by Content Genre, 2019 - 2022, USD Million
TABLE 118 Rest of Asia Pacific Podcast Advertising Market by Content Genre, 2023 - 2030, USD Million
TABLE 119 Rest of Asia Pacific Podcast Advertising Market by Industry, 2019 - 2022, USD Million
TABLE 120 Rest of Asia Pacific Podcast Advertising Market by Industry, 2023 - 2030, USD Million
TABLE 121 Key Information - AdvertiseCast, LLC
TABLE 122 Key Information - Acast AB
TABLE 123 Key Information - Amazon.com, Inc.
TABLE 124 Key Information - Audacy, Inc.
TABLE 125 Key Information - Podbean Tech Inc
TABLE 126 Key Information - SoundCloud Global Limited & Co. KG
TABLE 127 Key Information - Spotify Technologies S.A.
TABLE 128 Key Information - Stitcher Media LLC
TABLE 129 Key Information - Clear Link Technologies, LLC
TABLE 130 Key Information - True Native Media

Asia Pacific Podcast Advertising Market Size, Share & Industry Trends Analysis Report By Ad Type, By Campaign Type (Direct Response Ad, Brand Awareness Ad and Branded Content), By Content Genre, By Industry, By Country and Growth Forecast, 2023 - 2030

Description

Table of Contents