LAMEA Podcast Advertising Market Size, Share & Industry Trends Analysis Report By Ad Type, By Campaign Type (Direct Response Ad, Brand Awareness Ad and Branded Content), By Content Genre, By Industry, By Country and Growth Forecast, 2023

List of Tables

The Latin America, Middle East and Africa Podcast Advertising Market would witness market growth of 17.5% CAGR during the forecast period (2023-2030).

Podcast creators, including individuals and media companies, are increasingly monetizing their content through advertising. Ad revenue-sharing models and sponsorship deals have become common. Various industry verticals are investing in podcast advertising, including technology, finance, health and wellness, entertainment, retail, and more. Podcasts have become a platform for advertising across diverse sectors.

Media and publishing companies use podcasts as an additional distribution channel for their content. This includes repurposing written articles, interviews, news segments, and other content into podcast episodes, making them more accessible to a wider audience. Many news organizations have embraced podcasting to deliver news updates, in-depth analysis, and investigative reporting. Podcasts allow journalists to explore topics more thoroughly and provide a more personal connection with their audience.

Podcasts provide a platform for conducting interviews and hosting discussions on various topics. Media outlets often invite experts, authors, celebrities, and thought leaders to engage in conversations that can be recorded and shared with their audience. Podcasts offer a medium for storytelling, audio dramas, and fictional narratives. Media and publishing companies create original content, such as serialized dramas, true crime stories, and science fiction, to captivate and entertain listeners.

The demand for affordable smartphones is exceptionally high in South Africa. Brands like Huawei, Samsung, and Tecno have introduced budget-friendly smartphone models targeting consumers looking for value for money. South Africa's digital transformation has accelerated, with businesses, government agencies, and educational institutions adopting digital technologies. This has driven demand for smartphones, especially among professionals and students who need devices for remote work and learning.

The Brazil market dominated the LAMEA Podcast Advertising Market by Country in 2022 and would continue to be a dominant market till 2030; thereby, achieving a market value of $565.9 million by 2030. The Argentina market is showcasing a CAGR of 18.1% during (2023 - 2030). Additionally, The UAE market would register a CAGR of 17.2% during (2023 - 2030).

Based on Ad Type, the market is segmented into Host-Read Ads and Pre-Roll Ads & Others. Based on Campaign Type, the market is segmented into Direct Response Ad, Brand Awareness Ad and Branded Content. Based on Content Genre, the market is segmented into News & Politics, Comedy, Society & Culture, Sports and Others. Based on Industry, the market is segmented into BFSI, IT & Telecommunication, Travel & Tourism, Healthcare & Lifesciences, Media & Entertainment, Retail & eCommerce, Automotive, Food & Beverages and Others. Based on countries, the market is segmented into Brazil, Argentina, UAE, Saudi Arabia, South Africa, Nigeria, and Rest of LAMEA.

The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include AdvertiseCast, LLC (Liberated Syndication), Acast AB, Amazon.com, Inc., Audacy Inc., Podbean Tech Inc., SoundCloud Global Limited & Co. KG, Spotify Technologies S.A., Stitcher Media LLC (Sirius XM Holdings Inc.), Clear Link Technologies, LLC (Sykes Enterprises) and True Native Media

Scope of the Study

Market Segments covered in the Report:

By Ad Type

Host-Read Ads
Pre-Roll Ads & Others

By Campaign Type

Direct Response Ad
Brand Awareness Ad
Branded Content

By Content Genre

News & Politics
Comedy
Society & Culture
Sports
Others

By Industry

BFSI
IT & Telecommunication
Travel & Tourism
Healthcare & Lifesciences
Media & Entertainment
Retail & eCommerce
Automotive
Food & Beverages
Others

By Country

Brazil
Argentina
UAE
Saudi Arabia
South Africa
Nigeria
Rest of LAMEA

Companies Profiled

AdvertiseCast, LLC (Liberated Syndication)
Acast AB
Amazon.com, Inc.
Audacy Inc.
Podbean Tech Inc.
SoundCloud Global Limited & Co. KG
Spotify Technologies S.A.
Stitcher Media LLC (Sirius XM Holdings Inc.)
Clear Link Technologies, LLC (Sykes Enterprises)
True Native Media

Unique Offerings from KBV Research

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Chapter 1. Market Scope & Methodology

1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
- 1.4.1 LAMEA Podcast Advertising Market, by Ad Type
- 1.4.2 LAMEA Podcast Advertising Market, by Campaign Type
- 1.4.3 LAMEA Podcast Advertising Market, by Content Genre
- 1.4.4 LAMEA Podcast Advertising Market, by Industry
- 1.4.5 LAMEA Podcast Advertising Market, by Country
1.5 Methodology for the research

Chapter 2. Market at a Glance

2.1 Key Highlights

Chapter 3. Market Overview

3.1 Introduction
- 3.1.1 Overview
  - 3.1.1.1 Market Composition and Scenario
3.2 Key Factors Impacting the Market
- 3.2.1 Market Drivers
- 3.2.2 Market Restraints
3.3 Porter's Five Forces Analysis

Chapter 4. LAMEA Podcast Advertising Market by Ad Type

4.1 LAMEA Host-Read Ads Market by Country
4.2 LAMEA Pre-Roll Ads & Others Market by Country

Chapter 5. LAMEA Podcast Advertising Market by Campaign Type

5.1 LAMEA Direct Response Ad Market by Country
5.2 LAMEA Brand Awareness Ad Market by Country
5.3 LAMEA Branded Content Market by Country

Chapter 6. LAMEA Podcast Advertising Market by Content Genre

6.1 LAMEA News & Politics Market by Country
6.2 LAMEA Comedy Market by Country
6.3 LAMEA Society & Culture Market by Country
6.4 LAMEA Sports Market by Country
6.5 LAMEA Others Market by Country

Chapter 7. LAMEA Podcast Advertising Market by Industry

7.1 LAMEA BFSI Market by Country
7.2 LAMEA IT & Telecommunication Market by Country
7.3 LAMEA Travel & Tourism Market by Country
7.4 LAMEA Healthcare & Lifesciences Market by Country
7.5 LAMEA Media & Entertainment Market by Country
7.6 LAMEA Retail & eCommerce Market by Country
7.7 LAMEA Automotive Market by Country
7.8 LAMEA Food & Beverages Market by Country
7.9 LAMEA Others Market by Country

Chapter 8. LAMEA Podcast Advertising Market by Country

8.1 Brazil Podcast Advertising Market
- 8.1.1 Brazil Podcast Advertising Market by Ad Type
- 8.1.2 Brazil Podcast Advertising Market by Campaign Type
- 8.1.3 Brazil Podcast Advertising Market by Content Genre
- 8.1.4 Brazil Podcast Advertising Market by Industry
8.2 Argentina Podcast Advertising Market
- 8.2.1 Argentina Podcast Advertising Market by Ad Type
- 8.2.2 Argentina Podcast Advertising Market by Campaign Type
- 8.2.3 Argentina Podcast Advertising Market by Content Genre
- 8.2.4 Argentina Podcast Advertising Market by Industry
8.3 UAE Podcast Advertising Market
- 8.3.1 UAE Podcast Advertising Market by Ad Type
- 8.3.2 UAE Podcast Advertising Market by Campaign Type
- 8.3.3 UAE Podcast Advertising Market by Content Genre
- 8.3.4 UAE Podcast Advertising Market by Industry
8.4 Saudi Arabia Podcast Advertising Market
- 8.4.1 Saudi Arabia Podcast Advertising Market by Ad Type
- 8.4.2 Saudi Arabia Podcast Advertising Market by Campaign Type
- 8.4.3 Saudi Arabia Podcast Advertising Market by Content Genre
- 8.4.4 Saudi Arabia Podcast Advertising Market by Industry
8.5 South Africa Podcast Advertising Market
- 8.5.1 South Africa Podcast Advertising Market by Ad Type
- 8.5.2 South Africa Podcast Advertising Market by Campaign Type
- 8.5.3 South Africa Podcast Advertising Market by Content Genre
- 8.5.4 South Africa Podcast Advertising Market by Industry
8.6 Nigeria Podcast Advertising Market
- 8.6.1 Nigeria Podcast Advertising Market by Ad Type
- 8.6.2 Nigeria Podcast Advertising Market by Campaign Type
- 8.6.3 Nigeria Podcast Advertising Market by Content Genre
- 8.6.4 Nigeria Podcast Advertising Market by Industry
8.7 Rest of LAMEA Podcast Advertising Market
- 8.7.1 Rest of LAMEA Podcast Advertising Market by Ad Type
- 8.7.2 Rest of LAMEA Podcast Advertising Market by Campaign Type
- 8.7.3 Rest of LAMEA Podcast Advertising Market by Content Genre
- 8.7.4 Rest of LAMEA Podcast Advertising Market by Industry

Chapter 9. Company Profiles

9.1 AdvertiseCast, LLC (Liberated Syndication)
- 9.1.1 Company Overview
- 9.1.2 SWOT Analysis
9.2 Acast AB
- 9.2.1 Company Overview
- 9.2.2 Financial Analysis
- 9.2.3 Regional Analysis
- 9.2.4 SWOT Analysis
9.3 Amazon.com, Inc.
- 9.3.1 Company Overview
- 9.3.2 Financial Analysis
- 9.3.3 Segmental Analysis
- 9.3.4 Recent strategies and developments:
  - 9.3.4.1 Acquisition and Mergers:
- 9.3.5 SWOT Analysis
9.4 Audacy, Inc.
- 9.4.1 Company Overview
- 9.4.2 Financial Analysis
- 9.4.3 SWOT Analysis
9.5 Podbean Tech Inc
- 9.5.1 Company Overview
- 9.5.2 Recent strategies and developments:
  - 9.5.2.1 Product Launches and Product Expansions:
- 9.5.3 SWOT Analysis
9.6 SoundCloud Global Limited & Co. KG
- 9.6.1 Company Overview
- 9.6.2 SWOT Analysis
9.7 Spotify Technologies S.A.
- 9.7.1 Company Overview
- 9.7.2 Financial Analysis
- 9.7.3 Segmental and Regional Analysis
- 9.7.4 Research & Development Expenses
- 9.7.5 SWOT Analysis
9.8 Stitcher Media LLC (Sirius XM Holdings Inc.)
- 9.8.1 Company Overview
- 9.8.2 Financial Analysis
- 9.8.3 Segmental and Regional Analysis
- 9.8.4 Engineering, design, and development
- 9.8.5 SWOT Analysis
9.9 Clear Link Technologies, LLC (Sykes Enterprises)
- 9.9.1 Company Overview
- 9.9.2 SWOT Analysis
9.10. True Native Media
- 9.10.1 Company Overview
- 9.10.2 SWOT Analysis

LIST OF TABLES

TABLE 1 LAMEA Podcast Advertising Market, 2019 - 2022, USD Million
TABLE 2 LAMEA Podcast Advertising Market, 2023 - 2030, USD Million
TABLE 3 LAMEA Podcast Advertising Market by Ad Type, 2019 - 2022, USD Million
TABLE 4 LAMEA Podcast Advertising Market by Ad Type, 2023 - 2030, USD Million
TABLE 5 LAMEA Host-Read Ads Market by Country, 2019 - 2022, USD Million
TABLE 6 LAMEA Host-Read Ads Market by Country, 2023 - 2030, USD Million
TABLE 7 LAMEA Pre-Roll Ads & Others Market by Country, 2019 - 2022, USD Million
TABLE 8 LAMEA Pre-Roll Ads & Others Market by Country, 2023 - 2030, USD Million
TABLE 9 LAMEA Podcast Advertising Market by Campaign Type, 2019 - 2022, USD Million
TABLE 10 LAMEA Podcast Advertising Market by Campaign Type, 2023 - 2030, USD Million
TABLE 11 LAMEA Direct Response Ad Market by Country, 2019 - 2022, USD Million
TABLE 12 LAMEA Direct Response Ad Market by Country, 2023 - 2030, USD Million
TABLE 13 LAMEA Brand Awareness Ad Market by Country, 2019 - 2022, USD Million
TABLE 14 LAMEA Brand Awareness Ad Market by Country, 2023 - 2030, USD Million
TABLE 15 LAMEA Branded Content Market by Country, 2019 - 2022, USD Million
TABLE 16 LAMEA Branded Content Market by Country, 2023 - 2030, USD Million
TABLE 17 LAMEA Podcast Advertising Market by Content Genre, 2019 - 2022, USD Million
TABLE 18 LAMEA Podcast Advertising Market by Content Genre, 2023 - 2030, USD Million
TABLE 19 LAMEA News & Politics Market by Country, 2019 - 2022, USD Million
TABLE 20 LAMEA News & Politics Market by Country, 2023 - 2030, USD Million
TABLE 21 LAMEA Comedy Market by Country, 2019 - 2022, USD Million
TABLE 22 LAMEA Comedy Market by Country, 2023 - 2030, USD Million
TABLE 23 LAMEA Society & Culture Market by Country, 2019 - 2022, USD Million
TABLE 24 LAMEA Society & Culture Market by Country, 2023 - 2030, USD Million
TABLE 25 LAMEA Sports Market by Country, 2019 - 2022, USD Million
TABLE 26 LAMEA Sports Market by Country, 2023 - 2030, USD Million
TABLE 27 LAMEA Others Market by Country, 2019 - 2022, USD Million
TABLE 28 LAMEA Others Market by Country, 2023 - 2030, USD Million
TABLE 29 LAMEA Podcast Advertising Market by Industry, 2019 - 2022, USD Million
TABLE 30 LAMEA Podcast Advertising Market by Industry, 2023 - 2030, USD Million
TABLE 31 LAMEA BFSI Market by Country, 2019 - 2022, USD Million
TABLE 32 LAMEA BFSI Market by Country, 2023 - 2030, USD Million
TABLE 33 LAMEA IT & Telecommunication Market by Country, 2019 - 2022, USD Million
TABLE 34 LAMEA IT & Telecommunication Market by Country, 2023 - 2030, USD Million
TABLE 35 LAMEA Travel & Tourism Market by Country, 2019 - 2022, USD Million
TABLE 36 LAMEA Travel & Tourism Market by Country, 2023 - 2030, USD Million
TABLE 37 LAMEA Healthcare & Lifesciences Market by Country, 2019 - 2022, USD Million
TABLE 38 LAMEA Healthcare & Lifesciences Market by Country, 2023 - 2030, USD Million
TABLE 39 LAMEA Media & Entertainment Market by Country, 2019 - 2022, USD Million
TABLE 40 LAMEA Media & Entertainment Market by Country, 2023 - 2030, USD Million
TABLE 41 LAMEA Retail & eCommerce Market by Country, 2019 - 2022, USD Million
TABLE 42 LAMEA Retail & eCommerce Market by Country, 2023 - 2030, USD Million
TABLE 43 LAMEA Automotive Market by Country, 2019 - 2022, USD Million
TABLE 44 LAMEA Automotive Market by Country, 2023 - 2030, USD Million
TABLE 45 LAMEA Food & Beverages Market by Country, 2019 - 2022, USD Million
TABLE 46 LAMEA Food & Beverages Market by Country, 2023 - 2030, USD Million
TABLE 47 LAMEA Others Market by Country, 2019 - 2022, USD Million
TABLE 48 LAMEA Others Market by Country, 2023 - 2030, USD Million
TABLE 49 LAMEA Podcast Advertising Market by Country, 2019 - 2022, USD Million
TABLE 50 LAMEA Podcast Advertising Market by Country, 2023 - 2030, USD Million
TABLE 51 Brazil Podcast Advertising Market, 2019 - 2022, USD Million
TABLE 52 Brazil Podcast Advertising Market, 2023 - 2030, USD Million
TABLE 53 Brazil Podcast Advertising Market by Ad Type, 2019 - 2022, USD Million
TABLE 54 Brazil Podcast Advertising Market by Ad Type, 2023 - 2030, USD Million
TABLE 55 Brazil Podcast Advertising Market by Campaign Type, 2019 - 2022, USD Million
TABLE 56 Brazil Podcast Advertising Market by Campaign Type, 2023 - 2030, USD Million
TABLE 57 Brazil Podcast Advertising Market by Content Genre, 2019 - 2022, USD Million
TABLE 58 Brazil Podcast Advertising Market by Content Genre, 2023 - 2030, USD Million
TABLE 59 Brazil Podcast Advertising Market by Industry, 2019 - 2022, USD Million
TABLE 60 Brazil Podcast Advertising Market by Industry, 2023 - 2030, USD Million
TABLE 61 Argentina Podcast Advertising Market, 2019 - 2022, USD Million
TABLE 62 Argentina Podcast Advertising Market, 2023 - 2030, USD Million
TABLE 63 Argentina Podcast Advertising Market by Ad Type, 2019 - 2022, USD Million
TABLE 64 Argentina Podcast Advertising Market by Ad Type, 2023 - 2030, USD Million
TABLE 65 Argentina Podcast Advertising Market by Campaign Type, 2019 - 2022, USD Million
TABLE 66 Argentina Podcast Advertising Market by Campaign Type, 2023 - 2030, USD Million
TABLE 67 Argentina Podcast Advertising Market by Content Genre, 2019 - 2022, USD Million
TABLE 68 Argentina Podcast Advertising Market by Content Genre, 2023 - 2030, USD Million
TABLE 69 Argentina Podcast Advertising Market by Industry, 2019 - 2022, USD Million
TABLE 70 Argentina Podcast Advertising Market by Industry, 2023 - 2030, USD Million
TABLE 71 UAE Podcast Advertising Market, 2019 - 2022, USD Million
TABLE 72 UAE Podcast Advertising Market, 2023 - 2030, USD Million
TABLE 73 UAE Podcast Advertising Market by Ad Type, 2019 - 2022, USD Million
TABLE 74 UAE Podcast Advertising Market by Ad Type, 2023 - 2030, USD Million
TABLE 75 UAE Podcast Advertising Market by Campaign Type, 2019 - 2022, USD Million
TABLE 76 UAE Podcast Advertising Market by Campaign Type, 2023 - 2030, USD Million
TABLE 77 UAE Podcast Advertising Market by Content Genre, 2019 - 2022, USD Million
TABLE 78 UAE Podcast Advertising Market by Content Genre, 2023 - 2030, USD Million
TABLE 79 UAE Podcast Advertising Market by Industry, 2019 - 2022, USD Million
TABLE 80 UAE Podcast Advertising Market by Industry, 2023 - 2030, USD Million
TABLE 81 Saudi Arabia Podcast Advertising Market, 2019 - 2022, USD Million
TABLE 82 Saudi Arabia Podcast Advertising Market, 2023 - 2030, USD Million
TABLE 83 Saudi Arabia Podcast Advertising Market by Ad Type, 2019 - 2022, USD Million
TABLE 84 Saudi Arabia Podcast Advertising Market by Ad Type, 2023 - 2030, USD Million
TABLE 85 Saudi Arabia Podcast Advertising Market by Campaign Type, 2019 - 2022, USD Million
TABLE 86 Saudi Arabia Podcast Advertising Market by Campaign Type, 2023 - 2030, USD Million
TABLE 87 Saudi Arabia Podcast Advertising Market by Content Genre, 2019 - 2022, USD Million
TABLE 88 Saudi Arabia Podcast Advertising Market by Content Genre, 2023 - 2030, USD Million
TABLE 89 Saudi Arabia Podcast Advertising Market by Industry, 2019 - 2022, USD Million
TABLE 90 Saudi Arabia Podcast Advertising Market by Industry, 2023 - 2030, USD Million
TABLE 91 South Africa Podcast Advertising Market, 2019 - 2022, USD Million
TABLE 92 South Africa Podcast Advertising Market, 2023 - 2030, USD Million
TABLE 93 South Africa Podcast Advertising Market by Ad Type, 2019 - 2022, USD Million
TABLE 94 South Africa Podcast Advertising Market by Ad Type, 2023 - 2030, USD Million
TABLE 95 South Africa Podcast Advertising Market by Campaign Type, 2019 - 2022, USD Million
TABLE 96 South Africa Podcast Advertising Market by Campaign Type, 2023 - 2030, USD Million
TABLE 97 South Africa Podcast Advertising Market by Content Genre, 2019 - 2022, USD Million
TABLE 98 South Africa Podcast Advertising Market by Content Genre, 2023 - 2030, USD Million
TABLE 99 South Africa Podcast Advertising Market by Industry, 2019 - 2022, USD Million
TABLE 100 South Africa Podcast Advertising Market by Industry, 2023 - 2030, USD Million
TABLE 101 Nigeria Podcast Advertising Market, 2019 - 2022, USD Million
TABLE 102 Nigeria Podcast Advertising Market, 2023 - 2030, USD Million
TABLE 103 Nigeria Podcast Advertising Market by Ad Type, 2019 - 2022, USD Million
TABLE 104 Nigeria Podcast Advertising Market by Ad Type, 2023 - 2030, USD Million
TABLE 105 Nigeria Podcast Advertising Market by Campaign Type, 2019 - 2022, USD Million
TABLE 106 Nigeria Podcast Advertising Market by Campaign Type, 2023 - 2030, USD Million
TABLE 107 Nigeria Podcast Advertising Market by Content Genre, 2019 - 2022, USD Million
TABLE 108 Nigeria Podcast Advertising Market by Content Genre, 2023 - 2030, USD Million
TABLE 109 Nigeria Podcast Advertising Market by Industry, 2019 - 2022, USD Million
TABLE 110 Nigeria Podcast Advertising Market by Industry, 2023 - 2030, USD Million
TABLE 111 Rest of LAMEA Podcast Advertising Market, 2019 - 2022, USD Million
TABLE 112 Rest of LAMEA Podcast Advertising Market, 2023 - 2030, USD Million
TABLE 113 Rest of LAMEA Podcast Advertising Market by Ad Type, 2019 - 2022, USD Million
TABLE 114 Rest of LAMEA Podcast Advertising Market by Ad Type, 2023 - 2030, USD Million
TABLE 115 Rest of LAMEA Podcast Advertising Market by Campaign Type, 2019 - 2022, USD Million
TABLE 116 Rest of LAMEA Podcast Advertising Market by Campaign Type, 2023 - 2030, USD Million
TABLE 117 Rest of LAMEA Podcast Advertising Market by Content Genre, 2019 - 2022, USD Million
TABLE 118 Rest of LAMEA Podcast Advertising Market by Content Genre, 2023 - 2030, USD Million
TABLE 119 Rest of LAMEA Podcast Advertising Market by Industry, 2019 - 2022, USD Million
TABLE 120 Rest of LAMEA Podcast Advertising Market by Industry, 2023 - 2030, USD Million
TABLE 121 Key Information - AdvertiseCast, LLC
TABLE 122 Key Information - Acast AB
TABLE 123 Key Information - Amazon.com, Inc.
TABLE 124 Key Information - Audacy, Inc.
TABLE 125 Key Information - Podbean Tech Inc
TABLE 126 Key Information - SoundCloud Global Limited & Co. KG
TABLE 127 Key Information - Spotify Technologies S.A.
TABLE 128 Key Information - Stitcher Media LLC
TABLE 129 Key Information - Clear Link Technologies, LLC
TABLE 130 Key Information - True Native Media

LAMEA Podcast Advertising Market Size, Share & Industry Trends Analysis Report By Ad Type, By Campaign Type (Direct Response Ad, Brand Awareness Ad and Branded Content), By Content Genre, By Industry, By Country and Growth Forecast, 2023 - 2030

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