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PUBLISHER: KBV Research | PRODUCT CODE: 1410322
PUBLISHER: KBV Research | PRODUCT CODE: 1410322
LAMEA Immersive Entertainment Market Size, Share & Trends Analysis Report By Technology, By Application, By Country and Growth Forecast, 2023 - 2030
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The Latin America, Middle East and Africa Immersive Entertainment Market would witness market growth of 28.1% CAGR during the forecast period (2023-2030).
Immersive technologies are making significant inroads in healthcare, from medical training simulations to therapeutic applications. VR offers immersive and personalized interventions for exposure therapy, pain management, and rehabilitation programs. The education sector has embraced immersive technologies as powerful tools for enhancing learning experiences. Virtual classrooms, simulated environments, and VR-based training programs enable students and professionals to engage in realistic scenarios, facilitating skill development and knowledge retention.
Brands are leveraging immersive experiences to create memorable and impactful marketing campaigns. AR applications allow consumers to visualize products in their environments before purchasing, enhancing the online shopping experience. Immersive marketing strategies aim to forge deeper connections between brands and consumers. The rapid evolution of immersive technologies is a key factor driving the market. Advancements in hardware, software, and connectivity contribute to developing more sophisticated and accessible immersive experiences.
According to UAE Stat, the total disposable income in UAE was 1,100,319 AED in 2020. Higher-income levels allow for the adoption of cutting-edge entertainment technologies. Consumers in the UAE may invest in the latest VR headsets, AR glasses, and other immersive devices. This form of entertainment may extend into luxury hospitality and tourism experiences. Individuals with higher disposable income may seek exclusive immersive experiences as part of premium travel packages or luxury resort offerings. The disposable income allows individuals in the UAE to participate in immersive events and attractions. Whether VR-themed events, escape rooms, or interactive exhibitions, customers are more likely to explore and engage in exclusive immersive experiences. As a result, these aspects will boost market growth in the coming years.
The Brazil market dominated the LAMEA Immersive Entertainment Market, by Country in 2022, and would continue to be a dominant market till 2030; thereby, achieving a market value of $8,209.5 Million by 2030. The Argentina market is showcasing a CAGR of 28.8% during (2023 - 2030). Additionally, The UAE market would register a CAGR of 27.7% during (2023 - 2030).
Based on Technology, the market is segmented into Virtual Reality (VR), Augmented Reality (AR), Mixed Reality (MR) and Others. Based on Application, the market is segmented into Gaming, Music & Concerts, Immersive Theater, Arcade Studios, Live Events, Sports, Museum & Cultural Experiences and Others. Based on countries, the market is segmented into Brazil, Argentina, UAE, Saudi Arabia, South Africa, Nigeria, and Rest of LAMEA.
List of Key Companies Profiled
- Meta Platforms, Inc. (Meta)
- Microsoft Corporation
- HTC Corporation
- Barco NV
- Magic Leap, Inc.
- Samsung Electronics Co., Ltd. (Samsung Group)
- Apple, Inc.
- Sony Corporation
- Qualcomm Incorporated (Qualcomm Technologies, Inc.)
- Unity Software, Inc.
Global Immersive Entertainment Market Report Segmentation
By Technology
- Virtual Reality (VR)
- Augmented Reality (AR)
- Mixed Reality (MR)
- Others
By Application
- Gaming
- Music & Concerts
- Immersive Theater
- Arcade Studios
- Live Events
- Sports
- Museum & Cultural Experiences
- Others
By Geography
- North America
- US
- Canada
- Mexico
- Rest of North America
- Europe
- Germany
- UK
- France
- Russia
- Spain
- Italy
- Rest of Europe
- Asia Pacific
- China
- Japan
- India
- South Korea
- Singapore
- Malaysia
- Rest of Asia Pacific
- LAMEA
- Brazil
- Argentina
- UAE
- Saudi Arabia
- South Africa
- Nigeria
- Rest of LAMEA
Table of Contents
Chapter 1. Market Scope & Methodology
- 1.1 Market Definition
- 1.2 Objectives
- 1.3 Market Scope
- 1.4 Segmentation
- 1.4.1 LAMEA Immersive Entertainment Market, by Technology
- 1.4.2 LAMEA Immersive Entertainment Market, by Application
- 1.4.3 LAMEA Immersive Entertainment Market, by Country
- 1.5 Methodology for the research
Chapter 2. Market at a Glance
- 2.1 Key Highlights
Chapter 3. Market Overview
- 3.1 Introduction
- 3.1.1 Overview
- 3.1.1.1 Market Composition and Scenario
- 3.1.1 Overview
- 3.2 Key Factors Impacting the Market
- 3.2.1 Market Drivers
- 3.2.2 Market Restraints
Chapter 4. Competition Analysis - Global
- 4.1 KBV Cardinal Matrix
- 4.2 Recent Industry Wide Strategic Developments
- 4.2.1 Partnerships, Collaborations and Agreements
- 4.2.2 Product Launches and Product Expansions
- 4.2.3 Acquisition and Mergers
- 4.3 Top Winning Strategies
- 4.3.1 Key Leading Strategies: Percentage Distribution (2019-2023)
- 4.3.2 Key Strategic Move: (Partnerships, Collaborations & Agreements: 2019, May - 2023, Dec) Leading Players
- 4.4 Porter Five Forces Analysis
Chapter 5. LAMEA Immersive Entertainment Market, by Technology
- 5.1 LAMEA Virtual Reality (VR) Market, by Country
- 5.2 LAMEA Augmented Reality (AR) Market, by Country
- 5.3 LAMEA Mixed Reality (MR) Market, by Country
- 5.4 LAMEA Others Market, by Country
Chapter 6. LAMEA Immersive Entertainment Market, by Application
- 6.1 LAMEA Gaming Market, by Country
- 6.2 LAMEA Music & Concerts Market, by Country
- 6.3 LAMEA Immersive Theater Market, by Country
- 6.4 LAMEA Arcade Studios Market, by Country
- 6.5 LAMEA Live Events Market, by Country
- 6.6 LAMEA Sports Market, by Country
- 6.7 LAMEA Museum & Cultural Experiences Market, by Country
- 6.8 LAMEA Others Market, by Country
Chapter 7. LAMEA Immersive Entertainment Market, by Country
- 7.1 Brazil Immersive Entertainment Market
- 7.1.1 Brazil Immersive Entertainment Market, by Technology
- 7.1.2 Brazil Immersive Entertainment Market, by Application
- 7.2 Argentina Immersive Entertainment Market
- 7.2.1 Argentina Immersive Entertainment Market, by Technology
- 7.2.2 Argentina Immersive Entertainment Market, by Application
- 7.3 UAE Immersive Entertainment Market
- 7.3.1 UAE Immersive Entertainment Market, by Technology
- 7.3.2 UAE Immersive Entertainment Market, by Application
- 7.4 Saudi Arabia Immersive Entertainment Market
- 7.4.1 Saudi Arabia Immersive Entertainment Market, by Technology
- 7.4.2 Saudi Arabia Immersive Entertainment Market, by Application
- 7.5 South Africa Immersive Entertainment Market
- 7.5.1 South Africa Immersive Entertainment Market, by Technology
- 7.5.2 South Africa Immersive Entertainment Market, by Application
- 7.6 Nigeria Immersive Entertainment Market
- 7.6.1 Nigeria Immersive Entertainment Market, by Technology
- 7.6.2 Nigeria Immersive Entertainment Market, by Application
- 7.7 Rest of LAMEA Immersive Entertainment Market
- 7.7.1 Rest of LAMEA Immersive Entertainment Market, by Technology
- 7.7.2 Rest of LAMEA Immersive Entertainment Market, by Application
Chapter 8. Company Profiles
- 8.1 Meta Platforms, Inc. (Meta)
- 8.1.1 Company Overview
- 8.1.2 Financial Analysis
- 8.1.3 Segment and Regional Analysis
- 8.1.4 Research & Development Expense
- 8.1.5 Recent strategies and developments:
- 8.1.5.1 Partnerships, Collaborations, and Agreements:
- 8.1.5.2 Product Launches and Product Expansions:
- 8.1.6 SWOT Analysis
- 8.2 HTC Corporation
- 8.2.1 Company Overview
- 8.2.2 Financial Analysis
- 8.2.3 Regional Analysis
- 8.2.4 Research & Development Expense
- 8.2.5 Recent strategies and developments:
- 8.2.5.1 Product Launches and Product Expansions:
- 8.2.6 SWOT Analysis
- 8.3 Samsung Electronics Co., Ltd. (Samsung Group)
- 8.3.1 Company Overview
- 8.3.2 Financial Analysis
- 8.3.3 Segmental and Regional Analysis
- 8.3.4 Recent strategies and developments:
- 8.3.4.1 Partnerships, Collaborations, and Agreements:
- 8.3.5 SWOT Analysis
- 8.4 Sony Corporation
- 8.4.1 Company Overview
- 8.4.2 Financial Analysis
- 8.4.3 Segmental and Regional Analysis
- 8.4.4 Research & Development Expenses
- 8.4.5 Recent strategies and developments:
- 8.4.5.1 Product Launches and Product Expansions:
- 8.4.6 SWOT Analysis
- 8.5 Qualcomm Incorporated (Qualcomm Technologies, Inc.)
- 8.5.1 Company Overview
- 8.5.2 Financial Analysis
- 8.5.3 Segmental and Regional Analysis
- 8.5.4 Research & Development Expense
- 8.5.5 Recent strategies and developments:
- 8.5.5.1 Product Launches and Product Expansions:
- 8.5.6 SWOT Analysis
- 8.6 Microsoft Corporation
- 8.6.1 Company Overview
- 8.6.2 Financial Analysis
- 8.6.3 Segmental and Regional Analysis
- 8.6.4 Research & Development Expenses
- 8.6.5 Recent strategies and developments:
- 8.6.5.1 Partnerships, Collaborations, and Agreements:
- 8.6.5.2 Product Launches and Product Expansions:
- 8.6.5.3 Acquisition and Mergers:
- 8.6.6 SWOT Analysis
- 8.7 Barco NV
- 8.7.1 Company Overview
- 8.7.2 Financial Analysis
- 8.7.3 Segmental and Regional Analysis
- 8.7.4 Research & Development Expense
- 8.7.5 Recent strategies and developments:
- 8.7.5.1 Partnerships, Collaborations, and Agreements:
- 8.8 Magic Leap, Inc.
- 8.8.1 Company Overview
- 8.8.2 Recent strategies and developments:
- 8.8.2.1 Product Launches and Product Expansions:
- 8.8.3 SWOT Analysis
- 8.9 Apple, Inc.
- 8.9.1 Company Overview
- 8.9.2 Financial Analysis
- 8.9.3 Regional Analysis
- 8.9.4 Research & Development Expense
- 8.9.5 Recent strategies and developments:
- 8.9.5.1 Product Launches and Product Expansions:
- 8.9.6 SWOT Analysis
- 8.10. Unity Software, Inc.
- 8.10.1 Company Overview
- 8.10.2 Financial Analysis
- 8.10.3 Regional Analysis
- 8.10.4 Research & Development Expenses
- 8.10.5 Recent strategies and developments:
- 8.10.5.1 Partnerships, Collaborations, and Agreements:
LIST OF TABLES
- TABLE 1 LAMEA Immersive Entertainment Market, 2019 - 2022, USD Million
- TABLE 2 LAMEA Immersive Entertainment Market, 2023 - 2030, USD Million
- TABLE 3 Partnerships, Collaborations and Agreements- Immersive Entertainment Market
- TABLE 4 Product Launches And Product Expansions- Immersive Entertainment Market
- TABLE 5 Acquisition and Mergers- Immersive Entertainment Market
- TABLE 6 LAMEA Immersive Entertainment Market, by Technology, 2019 - 2022, USD Million
- TABLE 7 LAMEA Immersive Entertainment Market, by Technology, 2023 - 2030, USD Million
- TABLE 8 LAMEA Virtual Reality (VR) Market, by Country, 2019 - 2022, USD Million
- TABLE 9 LAMEA Virtual Reality (VR) Market, by Country, 2023 - 2030, USD Million
- TABLE 10 LAMEA Augmented Reality (AR) Market, by Country, 2019 - 2022, USD Million
- TABLE 11 LAMEA Augmented Reality (AR) Market, by Country, 2023 - 2030, USD Million
- TABLE 12 LAMEA Mixed Reality (MR) Market, by Country, 2019 - 2022, USD Million
- TABLE 13 LAMEA Mixed Reality (MR) Market, by Country, 2023 - 2030, USD Million
- TABLE 14 LAMEA Others Market, by Country, 2019 - 2022, USD Million
- TABLE 15 LAMEA Others Market, by Country, 2023 - 2030, USD Million
- TABLE 16 LAMEA Immersive Entertainment Market, by Application, 2019 - 2022, USD Million
- TABLE 17 LAMEA Immersive Entertainment Market, by Application, 2023 - 2030, USD Million
- TABLE 18 LAMEA Gaming Market, by Country, 2019 - 2022, USD Million
- TABLE 19 LAMEA Gaming Market, by Country, 2023 - 2030, USD Million
- TABLE 20 LAMEA Music & Concerts Market, by Country, 2019 - 2022, USD Million
- TABLE 21 LAMEA Music & Concerts Market, by Country, 2023 - 2030, USD Million
- TABLE 22 LAMEA Immersive Theater Market, by Country, 2019 - 2022, USD Million
- TABLE 23 LAMEA Immersive Theater Market, by Country, 2023 - 2030, USD Million
- TABLE 24 LAMEA Arcade Studios Market, by Country, 2019 - 2022, USD Million
- TABLE 25 LAMEA Arcade Studios Market, by Country, 2023 - 2030, USD Million
- TABLE 26 LAMEA Live Events Market, by Country, 2019 - 2022, USD Million
- TABLE 27 LAMEA Live Events Market, by Country, 2023 - 2030, USD Million
- TABLE 28 LAMEA Sports Market, by Country, 2019 - 2022, USD Million
- TABLE 29 LAMEA Sports Market, by Country, 2023 - 2030, USD Million
- TABLE 30 LAMEA Museum & Cultural Experiences Market, by Country, 2019 - 2022, USD Million
- TABLE 31 LAMEA Museum & Cultural Experiences Market, by Country, 2023 - 2030, USD Million
- TABLE 32 LAMEA Others Market, by Country, 2019 - 2022, USD Million
- TABLE 33 LAMEA Others Market, by Country, 2023 - 2030, USD Million
- TABLE 34 LAMEA Immersive Entertainment Market, by Country, 2019 - 2022, USD Million
- TABLE 35 LAMEA Immersive Entertainment Market, by Country, 2023 - 2030, USD Million
- TABLE 36 Brazil Immersive Entertainment Market, 2019 - 2022, USD Million
- TABLE 37 Brazil Immersive Entertainment Market, 2023 - 2030, USD Million
- TABLE 38 Brazil Immersive Entertainment Market, by Technology, 2019 - 2022, USD Million
- TABLE 39 Brazil Immersive Entertainment Market, by Technology, 2023 - 2030, USD Million
- TABLE 40 Brazil Immersive Entertainment Market, by Application, 2019 - 2022, USD Million
- TABLE 41 Brazil Immersive Entertainment Market, by Application, 2023 - 2030, USD Million
- TABLE 42 Argentina Immersive Entertainment Market, 2019 - 2022, USD Million
- TABLE 43 Argentina Immersive Entertainment Market, 2023 - 2030, USD Million
- TABLE 44 Argentina Immersive Entertainment Market, by Technology, 2019 - 2022, USD Million
- TABLE 45 Argentina Immersive Entertainment Market, by Technology, 2023 - 2030, USD Million
- TABLE 46 Argentina Immersive Entertainment Market, by Application, 2019 - 2022, USD Million
- TABLE 47 Argentina Immersive Entertainment Market, by Application, 2023 - 2030, USD Million
- TABLE 48 UAE Immersive Entertainment Market, 2019 - 2022, USD Million
- TABLE 49 UAE Immersive Entertainment Market, 2023 - 2030, USD Million
- TABLE 50 UAE Immersive Entertainment Market, by Technology, 2019 - 2022, USD Million
- TABLE 51 UAE Immersive Entertainment Market, by Technology, 2023 - 2030, USD Million
- TABLE 52 UAE Immersive Entertainment Market, by Application, 2019 - 2022, USD Million
- TABLE 53 UAE Immersive Entertainment Market, by Application, 2023 - 2030, USD Million
- TABLE 54 Saudi Arabia Immersive Entertainment Market, 2019 - 2022, USD Million
- TABLE 55 Saudi Arabia Immersive Entertainment Market, 2023 - 2030, USD Million
- TABLE 56 Saudi Arabia Immersive Entertainment Market, by Technology, 2019 - 2022, USD Million
- TABLE 57 Saudi Arabia Immersive Entertainment Market, by Technology, 2023 - 2030, USD Million
- TABLE 58 Saudi Arabia Immersive Entertainment Market, by Application, 2019 - 2022, USD Million
- TABLE 59 Saudi Arabia Immersive Entertainment Market, by Application, 2023 - 2030, USD Million
- TABLE 60 South Africa Immersive Entertainment Market, 2019 - 2022, USD Million
- TABLE 61 South Africa Immersive Entertainment Market, 2023 - 2030, USD Million
- TABLE 62 South Africa Immersive Entertainment Market, by Technology, 2019 - 2022, USD Million
- TABLE 63 South Africa Immersive Entertainment Market, by Technology, 2023 - 2030, USD Million
- TABLE 64 South Africa Immersive Entertainment Market, by Application, 2019 - 2022, USD Million
- TABLE 65 South Africa Immersive Entertainment Market, by Application, 2023 - 2030, USD Million
- TABLE 66 Nigeria Immersive Entertainment Market, 2019 - 2022, USD Million
- TABLE 67 Nigeria Immersive Entertainment Market, 2023 - 2030, USD Million
- TABLE 68 Nigeria Immersive Entertainment Market, by Technology, 2019 - 2022, USD Million
- TABLE 69 Nigeria Immersive Entertainment Market, by Technology, 2023 - 2030, USD Million
- TABLE 70 Nigeria Immersive Entertainment Market, by Application, 2019 - 2022, USD Million
- TABLE 71 Nigeria Immersive Entertainment Market, by Application, 2023 - 2030, USD Million
- TABLE 72 Rest of LAMEA Immersive Entertainment Market, 2019 - 2022, USD Million
- TABLE 73 Rest of LAMEA Immersive Entertainment Market, 2023 - 2030, USD Million
- TABLE 74 Rest of LAMEA Immersive Entertainment Market, by Technology, 2019 - 2022, USD Million
- TABLE 75 Rest of LAMEA Immersive Entertainment Market, by Technology, 2023 - 2030, USD Million
- TABLE 76 Rest of LAMEA Immersive Entertainment Market, by Application, 2019 - 2022, USD Million
- TABLE 77 Rest of LAMEA Immersive Entertainment Market, by Application, 2023 - 2030, USD Million
- TABLE 78 Key Information - Meta Platforms, Inc.
- TABLE 79 Key Information - HTC Corporation
- TABLE 80 Key Information - Samsung Electronics Co., Ltd.
- TABLE 81 Key Information - Sony Corporation
- TABLE 82 Key Information - Qualcomm Incorporated
- TABLE 83 Key Information - Microsoft Corporation
- TABLE 84 Key Information - Barco NV
- TABLE 85 Key Information - Magic Leap, Inc.
- TABLE 86 Key Information - Apple, Inc.
- TABLE 87 Key Information - Unity Software, Inc.
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