PUBLISHER: KBV Research | PRODUCT CODE: 1719590
PUBLISHER: KBV Research | PRODUCT CODE: 1719590
Europe Smart Tourism Market Size, Share & Trends Analysis Report By End-user (Business/Corporate, and Individual/Family/Group), By Solution, By Country and Growth Forecast, 2025 - 2032
The Europe Smart Tourism Market would witness market growth of 14.7% CAGR during the forecast period (2025-2032).
The Germany market dominated the Europe Smart Tourism Market by Country in 2024, and would continue to be a dominant market till 2032; thereby, achieving a market value of $112.3 million by 2032. The UK market is exhibiting a CAGR of 13.7% during (2025 - 2032). Additionally, The France market would experience a CAGR of 15.6% during (2025 - 2032).
Big data and AI enable service providers to tailor travel experiences to individual preferences. From recommending restaurants and events based on past behaviours to customizing tour itineraries using machine learning algorithms, this tourism ensures a highly personalized journey. Platforms like Google Travel or TripIt use real-time data and user preferences to craft smart suggestions.
Hotels and resorts are increasingly becoming "smart" by deploying keyless entry systems, in-room voice assistants, mobile check-in/out services, and energy-efficient IoT-based lighting and climate control systems. These technologies enhance comfort, improve operational efficiency, and contribute to sustainability goals. Smart transportation systems significantly improve tourist mobility, including integrated ticketing platforms, real-time public transit updates, e-bike sharing, and autonomous vehicles.
The market in Europe, particularly in the United Kingdom, is experiencing a significant upsurge driven by evolving travel preferences, high tourist engagement, and widespread digital adoption. As travel behaviours shift toward more active, personalized, and tech-integrated experiences, the European tourism industry increasingly leverages smart technologies such as data analytics, AI, and mobile applications to enhance service delivery and visitor satisfaction. The growing popularity of adventure travel, short domestic trips, and international tourism in key markets like the UK and Spain creates fertile ground for expanding smart tourism services, offering seamless, immersive, and interactive experiences. The UK stands out as a major contributor to this tourism wave in Europe, being recognized by the World Tourism Organization as the largest hub for adventure tourism in the region, accounting for 19% of the global adventure travel industry. A recent Visit Britain survey reveals that 40% of British tourists favour sports and active holidays, highlighting a clear trend toward experience-rich travel. In conclusion, Europe's dynamic travel patterns and the UK's leadership in adventure tourism are catalyzing the market's growth.
Based on End-user, the market is segmented into Business/Corporate, and Individual/Family/Group. Based on Solution, the market is segmented into Smart Ticketing, Smart Engagement, Smart Parking, Smart Guide, Smart City Bots, and Other Solution. Based on countries, the market is segmented into Germany, UK, France, Russia, Spain, Italy, and Rest of Europe.
List of Key Companies Profiled
- Libelium Comunicaciones Distribuidas S.L.
- Amadeus IT Group, S.A.
- Moca Technologies LLC
- Cleverciti Systems GmbH
- BISMART BUSINESS INTELLIGENCE SPECIALIST SERVICES, S.L.
- Airbnb, Inc.
- Trawex Technologies
- Expedia Group
- Sabre Corporation
- Hopper Inc.
Europe Smart Tourism Market Report Segmentation
By End-user
- Business/Corporate
- Individual/Family/Group
By Solution
- Smart Ticketing
- Smart Engagement
- Smart Parking
- Smart Guide
- Smart City Bots
- Other Solution
By Country
- Germany
- UK
- France
- Russia
- Spain
- Italy
- Rest of Europe
Table of Contents
Chapter 1. Market Scope & Methodology
- 1.1 Market Definition
- 1.2 Objectives
- 1.3 Market Scope
- 1.4 Segmentation
- 1.4.1 Europe Smart Tourism Market, by End-user
- 1.4.2 Europe Smart Tourism Market, by Solution
- 1.4.3 Europe Smart Tourism Market, by Country
- 1.5 Methodology for the research
Chapter 2. Market at a Glance
- 2.1 Key Highlights
Chapter 3. Market Overview
- 3.1 Introduction
- 3.1.1 Overview
- 3.1.1.1 Market Composition and Scenario
- 3.1.1 Overview
- 3.2 Key Factors Impacting the Market
- 3.2.1 Market Drivers
- 3.2.2 Market Restraints
- 3.2.3 Market Opportunities
- 3.2.4 Market Challenges
- 3.3 Porter Five Forces Analysis
Chapter 4. Europe Smart Tourism Market by End-user
- 4.1 Europe Business/Corporate Market by Country
- 4.2 Europe Individual/Family/Group Market by Country
Chapter 5. Europe Smart Tourism Market by Solution
- 5.1 Europe Smart Ticketing Market by Country
- 5.2 Europe Smart Engagement Market by Country
- 5.3 Europe Smart Parking Market by Country
- 5.4 Europe Smart Guide Market by Country
- 5.5 Europe Smart City Bots Market by Country
- 5.6 Europe Other Solution Market by Country
Chapter 6. Europe Smart Tourism Market by Country
- 6.1 Germany Smart Tourism Market
- 6.1.1 Germany Smart Tourism Market by End-user
- 6.1.2 Germany Smart Tourism Market by Solution
- 6.2 UK Smart Tourism Market
- 6.2.1 UK Smart Tourism Market by End-user
- 6.2.2 UK Smart Tourism Market by Solution
- 6.3 France Smart Tourism Market
- 6.3.1 France Smart Tourism Market by End-user
- 6.3.2 France Smart Tourism Market by Solution
- 6.4 Russia Smart Tourism Market
- 6.4.1 Russia Smart Tourism Market by End-user
- 6.4.2 Russia Smart Tourism Market by Solution
- 6.5 Spain Smart Tourism Market
- 6.5.1 Spain Smart Tourism Market by End-user
- 6.5.2 Spain Smart Tourism Market by Solution
- 6.6 Italy Smart Tourism Market
- 6.6.1 Italy Smart Tourism Market by End-user
- 6.6.2 Italy Smart Tourism Market by Solution
- 6.7 Rest of Europe Smart Tourism Market
- 6.7.1 Rest of Europe Smart Tourism Market by End-user
- 6.7.2 Rest of Europe Smart Tourism Market by Solution
Chapter 7. Company Profiles
- 7.1 Libelium Comunicaciones Distribuidas S.L.
- 7.1.1 Company Overview
- 7.2 Amadeus IT Group, S.A.
- 7.2.1 Company Overview
- 7.2.2 Financial Analysis
- 7.2.3 Segmental and Regional Analysis
- 7.2.4 Research & Development Expenses
- 7.2.5 SWOT Analysis
- 7.3 Moca Technologies LLC.
- 7.3.1 Company Overview
- 7.4 Cleverciti Systems GmbH.
- 7.4.1 Company Overview
- 7.5 BISMART BUSINESS INTELLIGENCE SPECIALIST SERVICES, S.L.
- 7.5.1 Company Overview
- 7.6 Airbnb, Inc.
- 7.6.1 Company Overview
- 7.7 Trawex Technologies
- 7.7.1 Company Overview
- 7.8 Expedia Group
- 7.8.1 Company Overview
- 7.8.2 Financial Analysis
- 7.8.3 Segmental and Regional Analysis
- 7.9 Sabre GLBL Inc. (Sabre Corporation)
- 7.9.1 Company Overview
- 7.10. Hopper, Inc.,
- 7.10.1 Company Overview
LIST OF TABLES
- TABLE 1 Europe Smart Tourism Market, 2021 - 2024, USD Million
- TABLE 2 Europe Smart Tourism Market, 2025 - 2032, USD Million
- TABLE 3 Europe Smart Tourism Market by End-user, 2021 - 2024, USD Million
- TABLE 4 Europe Smart Tourism Market by End-user, 2025 - 2032, USD Million
- TABLE 5 Europe Business/Corporate Market by Country, 2021 - 2024, USD Million
- TABLE 6 Europe Business/Corporate Market by Country, 2025 - 2032, USD Million
- TABLE 7 Europe Individual/Family/Group Market by Country, 2021 - 2024, USD Million
- TABLE 8 Europe Individual/Family/Group Market by Country, 2025 - 2032, USD Million
- TABLE 9 Europe Smart Tourism Market by Solution, 2021 - 2024, USD Million
- TABLE 10 Europe Smart Tourism Market by Solution, 2025 - 2032, USD Million
- TABLE 11 Europe Smart Ticketing Market by Country, 2021 - 2024, USD Million
- TABLE 12 Europe Smart Ticketing Market by Country, 2025 - 2032, USD Million
- TABLE 13 Europe Smart Engagement Market by Country, 2021 - 2024, USD Million
- TABLE 14 Europe Smart Engagement Market by Country, 2025 - 2032, USD Million
- TABLE 15 Europe Smart Parking Market by Country, 2021 - 2024, USD Million
- TABLE 16 Europe Smart Parking Market by Country, 2025 - 2032, USD Million
- TABLE 17 Europe Smart Guide Market by Country, 2021 - 2024, USD Million
- TABLE 18 Europe Smart Guide Market by Country, 2025 - 2032, USD Million
- TABLE 19 Europe Smart City Bots Market by Country, 2021 - 2024, USD Million
- TABLE 20 Europe Smart City Bots Market by Country, 2025 - 2032, USD Million
- TABLE 21 Europe Other Solution Market by Country, 2021 - 2024, USD Million
- TABLE 22 Europe Other Solution Market by Country, 2025 - 2032, USD Million
- TABLE 23 Europe Smart Tourism Market by Country, 2021 - 2024, USD Million
- TABLE 24 Europe Smart Tourism Market by Country, 2025 - 2032, USD Million
- TABLE 25 Germany Smart Tourism Market, 2021 - 2024, USD Million
- TABLE 26 Germany Smart Tourism Market, 2025 - 2032, USD Million
- TABLE 27 Germany Smart Tourism Market by End-user, 2021 - 2024, USD Million
- TABLE 28 Germany Smart Tourism Market by End-user, 2025 - 2032, USD Million
- TABLE 29 Germany Smart Tourism Market by Solution, 2021 - 2024, USD Million
- TABLE 30 Germany Smart Tourism Market by Solution, 2025 - 2032, USD Million
- TABLE 31 UK Smart Tourism Market, 2021 - 2024, USD Million
- TABLE 32 UK Smart Tourism Market, 2025 - 2032, USD Million
- TABLE 33 UK Smart Tourism Market by End-user, 2021 - 2024, USD Million
- TABLE 34 UK Smart Tourism Market by End-user, 2025 - 2032, USD Million
- TABLE 35 UK Smart Tourism Market by Solution, 2021 - 2024, USD Million
- TABLE 36 UK Smart Tourism Market by Solution, 2025 - 2032, USD Million
- TABLE 37 France Smart Tourism Market, 2021 - 2024, USD Million
- TABLE 38 France Smart Tourism Market, 2025 - 2032, USD Million
- TABLE 39 France Smart Tourism Market by End-user, 2021 - 2024, USD Million
- TABLE 40 France Smart Tourism Market by End-user, 2025 - 2032, USD Million
- TABLE 41 France Smart Tourism Market by Solution, 2021 - 2024, USD Million
- TABLE 42 France Smart Tourism Market by Solution, 2025 - 2032, USD Million
- TABLE 43 Russia Smart Tourism Market, 2021 - 2024, USD Million
- TABLE 44 Russia Smart Tourism Market, 2025 - 2032, USD Million
- TABLE 45 Russia Smart Tourism Market by End-user, 2021 - 2024, USD Million
- TABLE 46 Russia Smart Tourism Market by End-user, 2025 - 2032, USD Million
- TABLE 47 Russia Smart Tourism Market by Solution, 2021 - 2024, USD Million
- TABLE 48 Russia Smart Tourism Market by Solution, 2025 - 2032, USD Million
- TABLE 49 Spain Smart Tourism Market, 2021 - 2024, USD Million
- TABLE 50 Spain Smart Tourism Market, 2025 - 2032, USD Million
- TABLE 51 Spain Smart Tourism Market by End-user, 2021 - 2024, USD Million
- TABLE 52 Spain Smart Tourism Market by End-user, 2025 - 2032, USD Million
- TABLE 53 Spain Smart Tourism Market by Solution, 2021 - 2024, USD Million
- TABLE 54 Spain Smart Tourism Market by Solution, 2025 - 2032, USD Million
- TABLE 55 Italy Smart Tourism Market, 2021 - 2024, USD Million
- TABLE 56 Italy Smart Tourism Market, 2025 - 2032, USD Million
- TABLE 57 Italy Smart Tourism Market by End-user, 2021 - 2024, USD Million
- TABLE 58 Italy Smart Tourism Market by End-user, 2025 - 2032, USD Million
- TABLE 59 Italy Smart Tourism Market by Solution, 2021 - 2024, USD Million
- TABLE 60 Italy Smart Tourism Market by Solution, 2025 - 2032, USD Million
- TABLE 61 Rest of Europe Smart Tourism Market, 2021 - 2024, USD Million
- TABLE 62 Rest of Europe Smart Tourism Market, 2025 - 2032, USD Million
- TABLE 63 Rest of Europe Smart Tourism Market by End-user, 2021 - 2024, USD Million
- TABLE 64 Rest of Europe Smart Tourism Market by End-user, 2025 - 2032, USD Million
- TABLE 65 Rest of Europe Smart Tourism Market by Solution, 2021 - 2024, USD Million
- TABLE 66 Rest of Europe Smart Tourism Market by Solution, 2025 - 2032, USD Million
- TABLE 67 Key Information - Libelium Comunicaciones Distribuidas S.L.
- TABLE 68 Key Information - Amadeus IT Group, S.A.
- TABLE 69 Key Information - Moca Technologies LLC.
- TABLE 70 Key Information - Cleverciti Systems GmbH.
- TABLE 71 Key Information - BISMART BUSINESS INTELLIGENCE SPECIALIST SERVICES, S.L.
- TABLE 72 Key Information - Airbnb, Inc.
- TABLE 73 Key Information - Trawex Technologies
- TABLE 74 Key Information - Expedia Group
- TABLE 75 Key Information -Sabre GLBL Inc.
- TABLE 76 Key Information - Hopper, Inc.
LIST OF FIGURES
- FIG 1 Methodology for the research
- FIG 2 Europe Smart Tourism Market, 2021 - 2032, USD Million
- FIG 3 Key Factors Impacting Smart Tourism Market
- FIG 4 Porter's Five Forces Analysis - Smart Tourism Market
- FIG 5 Europe Smart Tourism Market share by End-user, 2024
- FIG 6 Europe Smart Tourism Market share by End-user, 2032
- FIG 7 Europe Smart Tourism Market by End-user, 2021 - 2032, USD Million
- FIG 8 Europe Smart Tourism Market share by Solution, 2024
- FIG 9 Europe Smart Tourism Market share by Solution, 2032
- FIG 10 Europe Smart Tourism Market by Solution, 2021 - 2032, USD Million
- FIG 11 Europe Smart Tourism Market share by Country, 2024
- FIG 12 Europe Smart Tourism Market share by Country, 2032
- FIG 13 Europe Smart Tourism Market by Country, 2021 - 2032, USD Million
- FIG 14 SWOT Analysis: Amadeus IT Group, S.A.
