North America Over the Top (OTT) Services Market Size, Share & Industry Analysis Report By Platform (App-Based and Web-Based), By Monetization Model, By Service Vertical, By Type, By Streaming Device, By Country and Growth Forecast, 2025

List of Tables

The North America Over the Top (OTT) Services Market would witness market growth of 17.0% CAGR during the forecast period (2025-2032).

The US market dominated the North America Over the Top (OTT) Services Market by Country in 2024, and would continue to be a dominant market till 2032; thereby, achieving a market value of $234,297.5 Billion by 2032. The Canada market is experiencing a CAGR of 19.3% during (2025 - 2032). Additionally, The Mexico market would exhibit a CAGR of 18.7% during (2025 - 2032).

The Over-the-Top (OTT) services market has emerged as a transformative force within the global media and entertainment landscape, reshaping content delivery, consumption behaviors, and business models across geographies. Driven by digitalization, increasing internet accessibility, and the proliferation of connected devices, OTT platforms have evolved from niche alternatives to mainstream content hubs. These services bypass traditional distribution channels like satellite or cable, offering direct-to-consumer streaming of video, audio, and communication content via the internet.

This shift has not only disrupted legacy broadcasting systems but also empowered consumers with unprecedented control over what, when, and how they consume media. The convenience of on-demand access, personalized content recommendations, and ad-free viewing options have all contributed to the growing affinity for OTT services. Moreover, the entry of major tech conglomerates and media powerhouses into the OTT arena has intensified competition and innovation, leading to richer content libraries, improved user experiences, and diversified monetization models including subscription-based, freemium, and ad-supported frameworks.

The market across North America is expanding rapidly, underpinned by a thriving media and entertainment ecosystem, increasing internet access, and a significant rise in digital gaming communities. According to Statistics Canada, Canada's film, television, and video production industry witnessed a significant surge in 2021, recording $11.3 billion in operating revenue-a 20.2% increase from the previous year. According to the International Trade Administration, the United States stands as the global powerhouse in the media and entertainment (M&E) sector, valued at $660 billion within a $2 trillion global industry. Mexico is also witnessing a surge in OTT adoption, driven by a growing digital infrastructure and a vibrant gaming culture. According to INEGI, around 78% of the population had internet access in 2022, laying the foundation for widespread streaming services. Thus, the market in North America is on an upward trajectory, powered by the strong growth of domestic entertainment production in Canada, the global dominance of the U.S. media and gaming industries, and the increasing internet and gaming population in Mexico.

Based on Platform, the market is segmented into App-Based and Web-Based. Based on Monetization Model, the market is segmented into Subscription-Based, Advertising-Based, and Transaction-Based. Based on Service Vertical, the market is segmented into Media & Entertainment, Gaming, Education & Learning, and Other Service Vertical. Based on Type, the market is segmented into Video on Demand, Online Gaming, Music Streaming, Communication, and Other Type. Based on Streaming Device, the market is segmented into Smartphones & Tablets, IP TV's & Consoles, and Desktops & Laptops. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.

List of Key Companies Profiled

Netflix, Inc.
Amazon.com, Inc.
Hulu, LLC (The Walt Disney Company)
Apple, Inc.
Paramount Plus
Peacock TV, LLC (NBCUniversal Media, LLC)
Google LLC (Youtube, LLC)
Tencent Holdings Ltd.
Brightcove, Inc.
Warner Bros. Discovery, Inc. (HBO Max)
iQIYI, Inc.(Baidu, Inc.)
MBC Group (Shahid )

North America Over the Top (OTT) Services Market Report Segmentation

By Platform

App-Based
Web-Based

By Monetization Model

Subscription-Based
Advertising-Based
Transaction-Based

By Service Vertical

Media & Entertainment
Gaming
Education & Learning
Other Service Vertical

By Type

Video on Demand
Online Gaming
Music Streaming
Communication
Other Type

By Streaming Device

Smartphones & Tablets
IP TV's & Consoles
Desktops & Laptops

By Country

US
Canada
Mexico
Rest of North America

Chapter 1. Market Scope & Methodology

1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
- 1.4.1 North America Over the Top (OTT) Services Market, by Platform
- 1.4.2 North America Over the Top (OTT) Services Market, by Monetization Model
- 1.4.3 North America Over the Top (OTT) Services Market, by Service Vertical
- 1.4.4 North America Over the Top (OTT) Services Market, by Type
- 1.4.5 North America Over the Top (OTT) Services Market, by Streaming Device
- 1.4.6 North America Over the Top (OTT) Services Market, by Country
1.5 Methodology for the research

Chapter 2. Market at a Glance

2.1 Key Highlights

Chapter 3. Market Overview

3.1 Introduction
- 3.1.1 Overview
  - 3.1.1.1 Market Composition and Scenario
3.2 Key Factors Impacting the Market
- 3.2.1 Market Drivers
- 3.2.2 Market Restraints
- 3.2.3 Market Opportunities
- 3.2.4 Market Challenges

Chapter 4. Competition Analysis - Global

4.1 Market Share Analysis, 2024
4.2 Strategies Deployed in Over the Top (OTT) Services Market
4.3 Porter Five Forces Analysis

Chapter 5. North America Over the Top (OTT) Services Market by Platform

5.1 North America App-Based Market by Region
5.2 North America Web-Based Market by Region

Chapter 6. North America Over the Top (OTT) Services Market by Monetization Model

6.1 North America Subscription-Based Market by Country
6.2 North America Advertising-Based Market by Country
6.3 North America Transaction-Based Market by Country

Chapter 7. North America Over the Top (OTT) Services Market by Service Vertical

7.1 North America Media & Entertainment Market by Country
7.2 North America Gaming Market by Country
7.3 North America Education & Learning Market by Country
7.4 North America Other Service Vertical Market by Country

Chapter 8. North America Over the Top (OTT) Services Market by Type

8.1 North America Video on Demand Market by Country
8.2 North America Online Gaming Market by Country
8.3 North America Music Streaming Market by Country
8.4 North America Communication Market by Country
8.5 North America Other Type Market by Country

Chapter 9. North America Over the Top (OTT) Services Market by Streaming Device

9.1 North America Smartphones & Tablets Market by Country
9.2 North America IP TV's & Consoles Market by Country
9.3 North America Desktops & Laptops Market by Country

Chapter 10. North America Over the Top (OTT) Services Market by Country

10.1 US Over the Top (OTT) Services Market
- 10.1.1 US Over the Top (OTT) Services Market by Platform
- 10.1.2 US Over the Top (OTT) Services Market by Monetization Model
- 10.1.3 US Over the Top (OTT) Services Market by Service Vertical
- 10.1.4 US Over the Top (OTT) Services Market by Type
- 10.1.5 US Over the Top (OTT) Services Market by Streaming Device
10.2 Canada Over the Top (OTT) Services Market
- 10.2.1 Canada Over the Top (OTT) Services Market by Platform
- 10.2.2 Canada Over the Top (OTT) Services Market by Monetization Model
- 10.2.3 Canada Over the Top (OTT) Services Market by Service Vertical
- 10.2.4 Canada Over the Top (OTT) Services Market by Type
- 10.2.5 Canada Over the Top (OTT) Services Market by Streaming Device
10.3 Mexico Over the Top (OTT) Services Market
- 10.3.1 Mexico Over the Top (OTT) Services Market by Platform
- 10.3.2 Mexico Over the Top (OTT) Services Market by Monetization Model
- 10.3.3 Mexico Over the Top (OTT) Services Market by Service Vertical
- 10.3.4 Mexico Over the Top (OTT) Services Market by Type
- 10.3.5 Mexico Over the Top (OTT) Services Market by Streaming Device
10.4 Rest of North America Over the Top (OTT) Services Market
- 10.4.1 Rest of North America Over the Top (OTT) Services Market by Platform
- 10.4.2 Rest of North America Over the Top (OTT) Services Market by Monetization Model
- 10.4.3 Rest of North America Over the Top (OTT) Services Market by Service Vertical
- 10.4.4 Rest of North America Over the Top (OTT) Services Market by Type
- 10.4.5 Rest of North America Over the Top (OTT) Services Market by Streaming Device

Chapter 11. Company Profiles

11.1 Netflix, Inc.
- 11.1.1 Company Overview
- 11.1.2 Financial Analysis
- 11.1.3 Research & Development Expenses
- 11.1.4 Recent strategies and developments:
  - 11.1.4.1 Partnerships, Collaborations, and Agreements:
- 11.1.5 SWOT Analysis
11.2 Amazon.com, Inc.
- 11.2.1 Company Overview
- 11.2.2 Financial Analysis
- 11.2.3 Segmental Analysis
- 11.2.4 Recent strategies and developments:
  - 11.2.4.1 Partnerships, Collaborations, and Agreements:
  - 11.2.4.2 Acquisition and Mergers:
- 11.2.5 SWOT Analysis
11.3 Hulu, LLC (The Walt Disney Company)
- 11.3.1 Company Overview
- 11.3.2 Financial Analysis
- 11.3.3 Segmental and Regional Analysis
11.4 Apple, Inc. (Apple TV)
- 11.4.1 Company Overview
- 11.4.2 Financial Analysis
- 11.4.3 Regional Analysis
- 11.4.4 Research & Development Expense
- 11.4.5 Recent strategies and developments:
  - 11.4.5.1 Partnerships, Collaborations, and Agreements:
  - 11.4.5.2 Product Launches and Product Expansions:
- 11.4.6 SWOT Analysis
11.5 Paramount Plus
- 11.5.1 Company Overview
- 11.5.2 Recent strategies and developments:
  - 11.5.2.1 Partnership, Collaboration & Agreement:
11.6 Peacock TV, LLC (NBCUniversal Media, LLC)
- 11.6.1 Company Overview
11.7 Google LLC (Youtube, LLC)
- 11.7.1 Company Overview
- 11.7.2 Financial Analysis
- 11.7.3 Segmental and Regional Analysis
- 11.7.4 Research & Development Expenses
- 11.7.5 SWOT Analysis
11.8 Tencent Holdings Ltd.
- 11.8.2 Financial Analysis
- 11.8.3 Segmental and Regional Analysis
- 11.8.4 Research & Development Expenses
11.9 Brightcove, Inc.
- 11.9.1 Company Overview
- 11.9.2 Financial Analysis
- 11.9.3 Regional Analysis
- 11.9.4 Research & Development Expenses
- 11.9.5 Recent strategies and developments:
  - 11.9.5.1 Product Launches and Product Expansions:
- 11.9.6 SWOT Analysis
11.10. Warner Bros. Discovery, Inc. (HBO Max)
- 11.10.1 Company Overview
- 11.10.2 Financial Analysis
- 11.10.3 Regional Analysis
11.11 iQIYI, Inc. (Baidu, Inc.)
- 11.11.1 Company Overview
- 11.11.2 Financial Analysis
- 11.11.3 Research & Development Expenses
- 11.11.4 Recent strategies and developments:
  - 11.11.4.1 Partnerships, Collaborations, and Agreements:
11.12 MBC Group (Shahid)
- 11.12.1 Company Overview
- 11.12.2 Financial Analysis
- 11.12.3 Segmental and Regional Analysis

LIST OF TABLES

TABLE 1 North America Over the Top (OTT) Services Market, 2021 - 2024, USD Million
TABLE 2 North America Over the Top (OTT) Services Market, 2025 - 2032, USD Million
TABLE 3 North America Over the Top (OTT) Services Market by Platform, 2021 - 2024, USD Million
TABLE 4 North America Over the Top (OTT) Services Market by Platform, 2025 - 2032, USD Million
TABLE 5 North America App-Based Market by Region, 2021 - 2024, USD Million
TABLE 6 North America App-Based Market by Region, 2025 - 2032, USD Million
TABLE 7 North America Web-Based Market by Region, 2021 - 2024, USD Million
TABLE 8 North America Web-Based Market by Region, 2025 - 2032, USD Million
TABLE 9 North America Over the Top (OTT) Services Market by Monetization Model, 2021 - 2024, USD Million
TABLE 10 North America Over the Top (OTT) Services Market by Monetization Model, 2025 - 2032, USD Million
TABLE 11 North America Subscription-Based Market by Country, 2021 - 2024, USD Million
TABLE 12 North America Subscription-Based Market by Country, 2025 - 2032, USD Million
TABLE 13 North America Advertising-Based Market by Country, 2021 - 2024, USD Million
TABLE 14 North America Advertising-Based Market by Country, 2025 - 2032, USD Million
TABLE 15 North America Transaction-Based Market by Country, 2021 - 2024, USD Million
TABLE 16 North America Transaction-Based Market by Country, 2025 - 2032, USD Million
TABLE 17 North America Over the Top (OTT) Services Market by Service Vertical, 2021 - 2024, USD Million
TABLE 18 North America Over the Top (OTT) Services Market by Service Vertical, 2025 - 2032, USD Million
TABLE 19 North America Media & Entertainment Market by Country, 2021 - 2024, USD Million
TABLE 20 North America Media & Entertainment Market by Country, 2025 - 2032, USD Million
TABLE 21 North America Gaming Market by Country, 2021 - 2024, USD Million
TABLE 22 North America Gaming Market by Country, 2025 - 2032, USD Million
TABLE 23 North America Education & Learning Market by Country, 2021 - 2024, USD Million
TABLE 24 North America Education & Learning Market by Country, 2025 - 2032, USD Million
TABLE 25 North America Other Service Vertical Market by Country, 2021 - 2024, USD Million
TABLE 26 North America Other Service Vertical Market by Country, 2025 - 2032, USD Million
TABLE 27 North America Over the Top (OTT) Services Market by Type, 2021 - 2024, USD Million
TABLE 28 North America Over the Top (OTT) Services Market by Type, 2025 - 2032, USD Million
TABLE 29 North America Video on Demand Market by Country, 2021 - 2024, USD Million
TABLE 30 North America Video on Demand Market by Country, 2025 - 2032, USD Million
TABLE 31 North America Online Gaming Market by Country, 2021 - 2024, USD Million
TABLE 32 North America Online Gaming Market by Country, 2025 - 2032, USD Million
TABLE 33 North America Music Streaming Market by Country, 2021 - 2024, USD Million
TABLE 34 North America Music Streaming Market by Country, 2025 - 2032, USD Million
TABLE 35 North America Communication Market by Country, 2021 - 2024, USD Million
TABLE 36 North America Communication Market by Country, 2025 - 2032, USD Million
TABLE 37 North America Other Type Market by Country, 2021 - 2024, USD Million
TABLE 38 North America Other Type Market by Country, 2025 - 2032, USD Million
TABLE 39 North America Over the Top (OTT) Services Market by Streaming Device, 2021 - 2024, USD Million
TABLE 40 North America Over the Top (OTT) Services Market by Streaming Device, 2025 - 2032, USD Million
TABLE 41 North America Smartphones & Tablets Market by Country, 2021 - 2024, USD Million
TABLE 42 North America Smartphones & Tablets Market by Country, 2025 - 2032, USD Million
TABLE 43 North America IP TV's & Consoles Market by Country, 2021 - 2024, USD Million
TABLE 44 North America IP TV's & Consoles Market by Country, 2025 - 2032, USD Million
TABLE 45 North America Desktops & Laptops Market by Country, 2021 - 2024, USD Million
TABLE 46 North America Desktops & Laptops Market by Country, 2025 - 2032, USD Million
TABLE 47 North America Over the Top (OTT) Services Market by Country, 2021 - 2024, USD Million
TABLE 48 North America Over the Top (OTT) Services Market by Country, 2025 - 2032, USD Million
TABLE 49 US Over the Top (OTT) Services Market, 2021 - 2024, USD Million
TABLE 50 US Over the Top (OTT) Services Market, 2025 - 2032, USD Million
TABLE 51 US Over the Top (OTT) Services Market by Platform, 2021 - 2024, USD Million
TABLE 52 US Over the Top (OTT) Services Market by Platform, 2025 - 2032, USD Million
TABLE 53 US Over the Top (OTT) Services Market by Monetization Model, 2021 - 2024, USD Million
TABLE 54 US Over the Top (OTT) Services Market by Monetization Model, 2025 - 2032, USD Million
TABLE 55 US Over the Top (OTT) Services Market by Service Vertical, 2021 - 2024, USD Million
TABLE 56 US Over the Top (OTT) Services Market by Service Vertical, 2025 - 2032, USD Million
TABLE 57 US Over the Top (OTT) Services Market by Type, 2021 - 2024, USD Million
TABLE 58 US Over the Top (OTT) Services Market by Type, 2025 - 2032, USD Million
TABLE 59 US Over the Top (OTT) Services Market by Streaming Device, 2021 - 2024, USD Million
TABLE 60 US Over the Top (OTT) Services Market by Streaming Device, 2025 - 2032, USD Million
TABLE 61 Canada Over the Top (OTT) Services Market, 2021 - 2024, USD Million
TABLE 62 Canada Over the Top (OTT) Services Market, 2025 - 2032, USD Million
TABLE 63 Canada Over the Top (OTT) Services Market by Platform, 2021 - 2024, USD Million
TABLE 64 Canada Over the Top (OTT) Services Market by Platform, 2025 - 2032, USD Million
TABLE 65 Canada Over the Top (OTT) Services Market by Monetization Model, 2021 - 2024, USD Million
TABLE 66 Canada Over the Top (OTT) Services Market by Monetization Model, 2025 - 2032, USD Million
TABLE 67 Canada Over the Top (OTT) Services Market by Service Vertical, 2021 - 2024, USD Million
TABLE 68 Canada Over the Top (OTT) Services Market by Service Vertical, 2025 - 2032, USD Million
TABLE 69 Canada Over the Top (OTT) Services Market by Type, 2021 - 2024, USD Million
TABLE 70 Canada Over the Top (OTT) Services Market by Type, 2025 - 2032, USD Million
TABLE 71 Canada Over the Top (OTT) Services Market by Streaming Device, 2021 - 2024, USD Million
TABLE 72 Canada Over the Top (OTT) Services Market by Streaming Device, 2025 - 2032, USD Million
TABLE 73 Mexico Over the Top (OTT) Services Market, 2021 - 2024, USD Million
TABLE 74 Mexico Over the Top (OTT) Services Market, 2025 - 2032, USD Million
TABLE 75 Mexico Over the Top (OTT) Services Market by Platform, 2021 - 2024, USD Million
TABLE 76 Mexico Over the Top (OTT) Services Market by Platform, 2025 - 2032, USD Million
TABLE 77 Mexico Over the Top (OTT) Services Market by Monetization Model, 2021 - 2024, USD Million
TABLE 78 Mexico Over the Top (OTT) Services Market by Monetization Model, 2025 - 2032, USD Million
TABLE 79 Mexico Over the Top (OTT) Services Market by Service Vertical, 2021 - 2024, USD Million
TABLE 80 Mexico Over the Top (OTT) Services Market by Service Vertical, 2025 - 2032, USD Million
TABLE 81 Mexico Over the Top (OTT) Services Market by Type, 2021 - 2024, USD Million
TABLE 82 Mexico Over the Top (OTT) Services Market by Type, 2025 - 2032, USD Million
TABLE 83 Mexico Over the Top (OTT) Services Market by Streaming Device, 2021 - 2024, USD Million
TABLE 84 Mexico Over the Top (OTT) Services Market by Streaming Device, 2025 - 2032, USD Million
TABLE 85 Rest of North America Over the Top (OTT) Services Market, 2021 - 2024, USD Million
TABLE 86 Rest of North America Over the Top (OTT) Services Market, 2025 - 2032, USD Million
TABLE 87 Rest of North America Over the Top (OTT) Services Market by Platform, 2021 - 2024, USD Million
TABLE 88 Rest of North America Over the Top (OTT) Services Market by Platform, 2025 - 2032, USD Million
TABLE 89 Rest of North America Over the Top (OTT) Services Market by Monetization Model, 2021 - 2024, USD Million
TABLE 90 Rest of North America Over the Top (OTT) Services Market by Monetization Model, 2025 - 2032, USD Million
TABLE 91 Rest of North America Over the Top (OTT) Services Market by Service Vertical, 2021 - 2024, USD Million
TABLE 92 Rest of North America Over the Top (OTT) Services Market by Service Vertical, 2025 - 2032, USD Million
TABLE 93 Rest of North America Over the Top (OTT) Services Market by Type, 2021 - 2024, USD Million
TABLE 94 Rest of North America Over the Top (OTT) Services Market by Type, 2025 - 2032, USD Million
TABLE 95 Rest of North America Over the Top (OTT) Services Market by Streaming Device, 2021 - 2024, USD Million
TABLE 96 Rest of North America Over the Top (OTT) Services Market by Streaming Device, 2025 - 2032, USD Million
TABLE 97 Key Information - Netflix, Inc.
TABLE 98 Key Information - Amazon.com, Inc.
TABLE 99 Key information - Hulu, llc
TABLE 100 Key Information - Apple, Inc.
TABLE 101 Key Information - Paramount Plus
TABLE 102 Key Information - Peacock TV, LLC
TABLE 103 Key Information - Google LLC
TABLE 104 Key Information - Tencent Holdings Ltd.
TABLE 105 key information - Brightcove, Inc.
TABLE 106 Key Information - Warner Bros. Discovery, Inc.
TABLE 107 Key Information - iQIYI, Inc.
TABLE 108 Key Information - MBC Group

LIST OF FIGURES

FIG 1 Methodology for the research
FIG 2 North America Over the Top (OTT) Services Market, 2021 - 2032, USD Million
FIG 3 Key Factors Impacting Over the Top (OTT) Services Market
FIG 4 Market Share Analysis, 2024
FIG 5 Porter's Five Forces Analysis - Over the Top (OTT) Services Market
FIG 6 North America Over the Top (OTT) Services Market share by Platform, 2024
FIG 7 North America Over the Top (OTT) Services Market share by Platform, 2032
FIG 8 North America Over the Top (OTT) Services Market by Platform, 2021 - 2032, USD Million
FIG 9 North America Over the Top (OTT) Services Market share by Monetization Model, 2024
FIG 10 North America Over the Top (OTT) Services Market share by Monetization Model, 2032
FIG 11 North America Over the Top (OTT) Services Market by Monetization Model, 2021 - 2032, USD Million
FIG 12 North America Over the Top (OTT) Services Market share by Service Vertical, 2024
FIG 13 North America Over the Top (OTT) Services Market share by Service Vertical, 2032
FIG 14 North America Over the Top (OTT) Services Market by Service Vertical, 2021 - 2032, USD Million
FIG 15 North America Over the Top (OTT) Services Market share by Type, 2024
FIG 16 North America Over the Top (OTT) Services Market share by Type, 2032
FIG 17 North America Over the Top (OTT) Services Market by Type, 2021 - 2032, USD Million
FIG 18 North America Over the Top (OTT) Services Market share by Streaming Device, 2024
FIG 19 North America Over the Top (OTT) Services Market share by Streaming Device, 2032
FIG 20 North America Over the Top (OTT) Services Market by Streaming Device, 2021 - 2032, USD Million
FIG 21 North America Over the Top (OTT) Services Market share by Country, 2024
FIG 22 North America Over the Top (OTT) Services Market share by Country, 2032
FIG 23 North America Over the Top (OTT) Services Market by Country, 2021 - 2032, USD Million
FIG 24 SWOT Analysis: Netflix, Inc.
FIG 25 Recent strategies and developments: Amazon.com, Inc.
FIG 26 SWOT Analysis: Amazon.com, Inc.
FIG 27 Recent strategies and developments: Apple, Inc.
FIG 28 SWOT Analysis: Apple, Inc.
FIG 29 SWOT Analysis: Google LLC
FIG 30 SWOT Analysis: Brightcove, Inc.

North America Over the Top (OTT) Services Market Size, Share & Industry Analysis Report By Platform (App-Based and Web-Based), By Monetization Model, By Service Vertical, By Type, By Streaming Device, By Country and Growth Forecast, 2025 - 2032

Description

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