PUBLISHER: KBV Research | PRODUCT CODE: 1768640
PUBLISHER: KBV Research | PRODUCT CODE: 1768640
Asia Pacific Online Food Delivery Market Size, Share & Industry Analysis Report By Type, By Product, By Payment Method, By Country and Growth Forecast, 2025 - 2032
The Asia Pacific Online Food Delivery Market would witness market growth of 12.8% CAGR during the forecast period (2025-2032).
The China market dominated the Asia Pacific Online Food Delivery Market by Country in 2024, and would continue to be a dominant market till 2032; thereby, achieving a market value of $151,955.3 million by 2032. The Japan market is registering a CAGR of 11.4% during (2025 - 2032). Additionally, The India market would showcase a CAGR of 13.4% during (2025 - 2032).
Adoption of online food delivery platforms has been both rapid and widespread, accelerated by shifting consumer behaviors, increased internet penetration, and the ubiquity of smartphones. Initially driven by urban millennials and Gen Z consumers-who value convenience, digital experiences, and on-demand services-the market's adoption has expanded across age groups, income brackets, and geographies. The COVID-19 pandemic acted as a major catalyst, compelling both consumers and restaurants to embrace online ordering as a safe and viable alternative to in-person dining.
Lockdowns, social distancing mandates, and heightened hygiene concerns drove record growth in user adoption, transforming online food delivery from a luxury or novelty into a daily necessity for many. The restaurant industry's adoption of online delivery solutions has also evolved significantly. While early adopters tended to be tech-savvy chains or quick-service restaurants, today, a vast array of food providers-including fine dining establishments, local eateries, bakeries, and specialty food shops-have joined digital marketplaces or developed their own direct-to-consumer platforms.
The Asia Pacific online food delivery market has experienced transformative growth over the past decade, becoming the largest regional market globally. This expansion has been driven by a convergence of rapid urbanization, rising middle-class incomes, changing consumer habits, and widespread access to smartphones and internet services. As cities expanded and working populations grew, consumers increasingly sought the convenience of ordering meals online, triggering a digital revolution in the food service industry. Initially, food delivery services were limited to traditional call-in models, but this changed with the emergence of app-based platforms that enabled real-time ordering, tracking, and payments.
The proliferation of smartphones and mobile payments enabled even small restaurants and independent food vendors to tap into a broader market without the need for large-scale physical infrastructure. As demand surged, companies introduced innovative business models such as in-house logistics networks, cloud kitchens, and subscription-based services. One of the most prominent trends in the Asia Pacific online food delivery market is the rapid expansion of cloud kitchens and delivery-only restaurants. These facilities allow businesses to operate without customer-facing outlets, cutting down on rent, staffing, and utility costs.
Cloud kitchens enable restaurant brands to expand into new locations quickly and efficiently. By housing multiple brands under one roof, they maximize kitchen utilization and reduce delivery times. Another key trend is the rise of ultra-fast delivery, often termed as quick commerce. Modern consumers expect faster service, and food delivery platforms are responding by promising deliveries within 30 minutes or less. This shift has led to significant investments in hyperlocal logistics networks and micro-fulfillment centers. Companies are leveraging artificial intelligence and predictive analytics to route orders efficiently and position inventory closer to customer clusters. As a result, delivery services are becoming more agile and responsive, setting new benchmarks for convenience.
Technology plays a central role in competitive strategy. Companies are investing heavily in artificial intelligence, machine learning, and automated logistics to streamline operations and reduce costs. Predictive analytics help forecast demand spikes, optimize delivery routes, and manage inventory in cloud kitchens. Some companies are also testing autonomous delivery options like drones and robots to address last-mile challenges in urban settings. Leaders are also strengthening their platforms by offering bundled services beyond food delivery. In conclusion, Asia Pacific leads in food delivery innovation, driven by mobile-first consumers and rapid urbanization.
Based on Type, the market is segmented into Platform to Consumer, and Restaurant to Consumer. Based on Product, the market is segmented into Meal Delivery, and Grocery Delivery. Based on Payment Method, the market is segmented into Online Payment, and Cash on Delivery. Based on countries, the market is segmented into China, Japan, India, South Korea, Singapore, Malaysia, and Rest of Asia Pacific.
List of Key Companies Profiled
- DoorDash, Inc.
- Uber Technologies, Inc. (UberEats)
- Delivery Hero SE
- Instacart
- Zomato Limited
- Just Eat Takeaway.com
- Swiggy Limited
- HelloFresh SE
- Rappi, Inc.
- Amazon.com, Inc. (Amazon Prime Video)
Asia Pacific Online Food Delivery Market Report Segmentation
By Type
- Platform to Consumer
- Restaurant to Consumer
By Product
- Meal Delivery
- Grocery Delivery
By Payment Method
- Online Payment
- Cash on Delivery
By Country
- China
- Japan
- India
- South Korea
- Singapore
- Malaysia
- Rest of Asia Pacific
Table of Contents
Chapter 1. Market Scope & Methodology
- 1.1 Market Definition
- 1.2 Objectives
- 1.3 Market Scope
- 1.4 Segmentation
- 1.4.1 Asia Pacific Online Food Delivery Market, by Type
- 1.4.2 Asia Pacific Online Food Delivery Market, by Product
- 1.4.3 Asia Pacific Online Food Delivery Market, by Payment Method
- 1.4.4 Asia Pacific Online Food Delivery Market, by Country
- 1.5 Methodology for the research
Chapter 2. Market at a Glance
- 2.1 Key Highlights
Chapter 3. Market Overview
- 3.1 Introduction
- 3.1.1 Overview
- 3.1.1.1 Market Composition and Scenario
- 3.1.1 Overview
- 3.2 Key Factors Impacting the Market
- 3.2.1 Market Drivers
- 3.2.2 Market Restraints
- 3.2.3 Market Opportunities
- 3.2.4 Market Challenges
Chapter 4. Competition Analysis - Global
- 4.1 KBV Cardinal Matrix
- 4.2 Recent Industry Wide Strategic Developments
- 4.2.1 Partnerships, Collaborations and Agreements
- 4.2.2 Product Launches and Product Expansions
- 4.2.3 Acquisition and Mergers
- 4.3 Market Share Analysis, 2024
- 4.4 Top Winning Strategies
- 4.4.1 Key Leading Strategies: Percentage Distribution (2021-2025)
- 4.4.2 Key Strategic Move: (Product Launches and Product Expansions: 2021, May - 2025, Apr) Leading Players
- 4.5 Porter Five Forces Analysis
Chapter 5. Value Chain Analysis of Online Food Delivery Market
- 5.1 Inbound Logistics
- 5.2 Operations
- 5.3 Outbound Logistics
- 5.4 Marketing & Sales
- 5.5 Service
Chapter 6. Key Costumer Criteria of Online Food Delivery Market
Chapter 7. Asia Pacific Online Food Delivery Market by Type
- 7.1 Asia Pacific Platform to Consumer Market by Country
- 7.2 Asia Pacific Restaurant to Consumer Market by Country
Chapter 8. Asia Pacific Online Food Delivery Market by Product
- 8.1 Asia Pacific Meal Delivery Market by Country
- 8.2 Asia Pacific Grocery Delivery Market by Country
Chapter 9. Asia Pacific Online Food Delivery Market by Payment Method
- 9.1 Asia Pacific Online Payment Market by Country
- 9.2 Asia Pacific Cash on Delivery Market by Country
Chapter 10. Asia Pacific Online Food Delivery Market by Country
- 10.1 China Online Food Delivery Market
- 10.1.1 China Online Food Delivery Market by Type
- 10.1.2 China Online Food Delivery Market by Product
- 10.1.3 China Online Food Delivery Market by Payment Method
- 10.2 Japan Online Food Delivery Market
- 10.2.1 Japan Online Food Delivery Market by Type
- 10.2.2 Japan Online Food Delivery Market by Product
- 10.2.3 Japan Online Food Delivery Market by Payment Method
- 10.3 India Online Food Delivery Market
- 10.3.1 India Online Food Delivery Market by Type
- 10.3.2 India Online Food Delivery Market by Product
- 10.3.3 India Online Food Delivery Market by Payment Method
- 10.4 South Korea Online Food Delivery Market
- 10.4.1 South Korea Online Food Delivery Market by Type
- 10.4.2 South Korea Online Food Delivery Market by Product
- 10.4.3 South Korea Online Food Delivery Market by Payment Method
- 10.5 Singapore Online Food Delivery Market
- 10.5.1 Singapore Online Food Delivery Market by Type
- 10.5.2 Singapore Online Food Delivery Market by Product
- 10.5.3 Singapore Online Food Delivery Market by Payment Method
- 10.6 Malaysia Online Food Delivery Market
- 10.6.1 Malaysia Online Food Delivery Market by Type
- 10.6.2 Malaysia Online Food Delivery Market by Product
- 10.6.3 Malaysia Online Food Delivery Market by Payment Method
- 10.7 Rest of Asia Pacific Online Food Delivery Market
- 10.7.1 Rest of Asia Pacific Online Food Delivery Market by Type
- 10.7.2 Rest of Asia Pacific Online Food Delivery Market by Product
- 10.7.3 Rest of Asia Pacific Online Food Delivery Market by Payment Method
Chapter 11. Company Profiles
- 11.1 DoorDash, Inc.
- 11.1.1 Company Overview
- 11.1.2 Financial Analysis
- 11.1.3 Regional Analysis
- 11.1.4 Research & Development Expenses
- 11.1.5 Recent strategies and developments:
- 11.1.5.1 Partnerships, Collaborations, and Agreements:
- 11.1.5.2 Product Launches and Product Expansions:
- 11.2 Uber Technologies, Inc. (UberEats)
- 11.2.1 Company Overview
- 11.2.2 Financial Analysis
- 11.2.3 Segmental and Regional Analysis
- 11.2.4 Research & Development Expense
- 11.2.5 Recent strategies and developments:
- 11.2.5.1 Partnerships, Collaborations, and Agreements:
- 11.2.5.2 Product Launches and Product Expansions:
- 11.2.5.3 Acquisition and Mergers:
- 11.3 Delivery Hero SE
- 11.3.1 Company Overview
- 11.3.2 Financial Analysis
- 11.3.3 Segmental and Regional Analysis
- 11.3.4 Research & Development Expense
- 11.3.5 Recent strategies and developments:
- 11.3.5.1 Product Launches and Product Expansions:
- 11.3.6 SWOT Analysis
- 11.4 Instacart
- 11.4.1 Company Overview
- 11.4.2 Financial Analysis
- 11.4.3 Regional Analysis
- 11.4.4 Research & Development Expense
- 11.4.5 Recent strategies and developments:
- 11.4.5.1 Partnerships, Collaborations, and Agreements:
- 11.4.5.2 Product Launches and Product Expansions:
- 11.5 Zomato Limited
- 11.5.1 Company Overview
- 11.5.2 Recent strategies and developments:
- 11.5.2.1 Product Launches and Product Expansions:
- 11.6 Just Eat Takeaway.com
- 11.6.1 Company Overview
- 11.6.2 Financial Analysis
- 11.6.3 Segmental Analysis
- 11.7 Swiggy Limited
- 11.7.1 Company Overview
- 11.7.2 Financial Analysis
- 11.7.3 Recent strategies and developments:
- 11.7.3.1 Product Launches and Product Expansions:
- 11.7.4 SWOT Analysis
- 11.8 HelloFresh SE
- 11.8.1 Company Overview
- 11.8.2 Financial Analysis
- 11.8.3 Segmental Analysis
- 11.8.4 Research & Development Expense
- 11.8.5 SWOT Analysis
- 11.9 Rappi, Inc.
- 11.9.1 Company Overview
- 11.10. Amazon.com, Inc.
- 11.10.1 Company Overview
- 11.10.2 Financial Analysis
- 11.10.3 Segmental Analysis
- 11.10.4 SWOT Analysis
LIST OF TABLES
- TABLE 1 Asia Pacific Online Food Delivery Market, 2021 - 2024, USD Million
- TABLE 2 Asia Pacific Online Food Delivery Market, 2025 - 2032, USD Million
- TABLE 3 Partnerships, Collaborations and Agreements- Online Food Delivery Market
- TABLE 4 Product Launches And Product Expansions- Online Food Delivery Market
- TABLE 5 Acquisition and Mergers- Online Food Delivery Market
- TABLE 6 Key Costumer Criteria of Online Food Delivery Market
- TABLE 7 Asia Pacific Online Food Delivery Market by Type, 2021 - 2024, USD Million
- TABLE 8 Asia Pacific Online Food Delivery Market by Type, 2025 - 2032, USD Million
- TABLE 9 Asia Pacific Platform to Consumer Market by Country, 2021 - 2024, USD Million
- TABLE 10 Asia Pacific Platform to Consumer Market by Country, 2025 - 2032, USD Million
- TABLE 11 Asia Pacific Restaurant to Consumer Market by Country, 2021 - 2024, USD Million
- TABLE 12 Asia Pacific Restaurant to Consumer Market by Country, 2025 - 2032, USD Million
- TABLE 13 Use Case - 1: Platform-to-Consumer Model for Hyperlocal Delivery Optimization
- TABLE 14 Use Case - 2: Restaurant-to-Consumer Model with Proprietary Delivery Network
- TABLE 15 Asia Pacific Online Food Delivery Market by Product, 2021 - 2024, USD Million
- TABLE 16 Asia Pacific Online Food Delivery Market by Product, 2025 - 2032, USD Million
- TABLE 17 Asia Pacific Meal Delivery Market by Country, 2021 - 2024, USD Million
- TABLE 18 Asia Pacific Meal Delivery Market by Country, 2025 - 2032, USD Million
- TABLE 19 Asia Pacific Grocery Delivery Market by Country, 2021 - 2024, USD Million
- TABLE 20 Asia Pacific Grocery Delivery Market by Country, 2025 - 2032, USD Million
- TABLE 21 Use Case - 1: AI-Driven Meal Delivery Personalization in Tier-1 and Tier-2 Indian Cities
- TABLE 22 Use Case - 2: Same-Day Grocery Delivery with Predictive Inventory Management
- TABLE 23 Asia Pacific Online Food Delivery Market by Payment Method, 2021 - 2024, USD Million
- TABLE 24 Asia Pacific Online Food Delivery Market by Payment Method, 2025 - 2032, USD Million
- TABLE 25 Asia Pacific Online Payment Market by Country, 2021 - 2024, USD Million
- TABLE 26 Asia Pacific Online Payment Market by Country, 2025 - 2032, USD Million
- TABLE 27 Asia Pacific Cash on Delivery Market by Country, 2021 - 2024, USD Million
- TABLE 28 Asia Pacific Cash on Delivery Market by Country, 2025 - 2032, USD Million
- TABLE 29 Use Case - 1: Seamless Checkout Experience with Online Payment Ecosystem Integration
- TABLE 30 Use Case - 2: Enabling Cash on Delivery in Underserved Urban and Rural Areas
- TABLE 31 Asia Pacific Online Food Delivery Market by Country, 2021 - 2024, USD Million
- TABLE 32 Asia Pacific Online Food Delivery Market by Country, 2025 - 2032, USD Million
- TABLE 33 China Online Food Delivery Market, 2021 - 2024, USD Million
- TABLE 34 China Online Food Delivery Market, 2025 - 2032, USD Million
- TABLE 35 China Online Food Delivery Market by Type, 2021 - 2024, USD Million
- TABLE 36 China Online Food Delivery Market by Type, 2025 - 2032, USD Million
- TABLE 37 China Online Food Delivery Market by Product, 2021 - 2024, USD Million
- TABLE 38 China Online Food Delivery Market by Product, 2025 - 2032, USD Million
- TABLE 39 China Online Food Delivery Market by Payment Method, 2021 - 2024, USD Million
- TABLE 40 China Online Food Delivery Market by Payment Method, 2025 - 2032, USD Million
- TABLE 41 Japan Online Food Delivery Market, 2021 - 2024, USD Million
- TABLE 42 Japan Online Food Delivery Market, 2025 - 2032, USD Million
- TABLE 43 Japan Online Food Delivery Market by Type, 2021 - 2024, USD Million
- TABLE 44 Japan Online Food Delivery Market by Type, 2025 - 2032, USD Million
- TABLE 45 Japan Online Food Delivery Market by Product, 2021 - 2024, USD Million
- TABLE 46 Japan Online Food Delivery Market by Product, 2025 - 2032, USD Million
- TABLE 47 Japan Online Food Delivery Market by Payment Method, 2021 - 2024, USD Million
- TABLE 48 Japan Online Food Delivery Market by Payment Method, 2025 - 2032, USD Million
- TABLE 49 India Online Food Delivery Market, 2021 - 2024, USD Million
- TABLE 50 India Online Food Delivery Market, 2025 - 2032, USD Million
- TABLE 51 India Online Food Delivery Market by Type, 2021 - 2024, USD Million
- TABLE 52 India Online Food Delivery Market by Type, 2025 - 2032, USD Million
- TABLE 53 India Online Food Delivery Market by Product, 2021 - 2024, USD Million
- TABLE 54 India Online Food Delivery Market by Product, 2025 - 2032, USD Million
- TABLE 55 India Online Food Delivery Market by Payment Method, 2021 - 2024, USD Million
- TABLE 56 India Online Food Delivery Market by Payment Method, 2025 - 2032, USD Million
- TABLE 57 South Korea Online Food Delivery Market, 2021 - 2024, USD Million
- TABLE 58 South Korea Online Food Delivery Market, 2025 - 2032, USD Million
- TABLE 59 South Korea Online Food Delivery Market by Type, 2021 - 2024, USD Million
- TABLE 60 South Korea Online Food Delivery Market by Type, 2025 - 2032, USD Million
- TABLE 61 South Korea Online Food Delivery Market by Product, 2021 - 2024, USD Million
- TABLE 62 South Korea Online Food Delivery Market by Product, 2025 - 2032, USD Million
- TABLE 63 South Korea Online Food Delivery Market by Payment Method, 2021 - 2024, USD Million
- TABLE 64 South Korea Online Food Delivery Market by Payment Method, 2025 - 2032, USD Million
- TABLE 65 Singapore Online Food Delivery Market, 2021 - 2024, USD Million
- TABLE 66 Singapore Online Food Delivery Market, 2025 - 2032, USD Million
- TABLE 67 Singapore Online Food Delivery Market by Type, 2021 - 2024, USD Million
- TABLE 68 Singapore Online Food Delivery Market by Type, 2025 - 2032, USD Million
- TABLE 69 Singapore Online Food Delivery Market by Product, 2021 - 2024, USD Million
- TABLE 70 Singapore Online Food Delivery Market by Product, 2025 - 2032, USD Million
- TABLE 71 Singapore Online Food Delivery Market by Payment Method, 2021 - 2024, USD Million
- TABLE 72 Singapore Online Food Delivery Market by Payment Method, 2025 - 2032, USD Million
- TABLE 73 Malaysia Online Food Delivery Market, 2021 - 2024, USD Million
- TABLE 74 Malaysia Online Food Delivery Market, 2025 - 2032, USD Million
- TABLE 75 Malaysia Online Food Delivery Market by Type, 2021 - 2024, USD Million
- TABLE 76 Malaysia Online Food Delivery Market by Type, 2025 - 2032, USD Million
- TABLE 77 Malaysia Online Food Delivery Market by Product, 2021 - 2024, USD Million
- TABLE 78 Malaysia Online Food Delivery Market by Product, 2025 - 2032, USD Million
- TABLE 79 Malaysia Online Food Delivery Market by Payment Method, 2021 - 2024, USD Million
- TABLE 80 Malaysia Online Food Delivery Market by Payment Method, 2025 - 2032, USD Million
- TABLE 81 Rest of Asia Pacific Online Food Delivery Market, 2021 - 2024, USD Million
- TABLE 82 Rest of Asia Pacific Online Food Delivery Market, 2025 - 2032, USD Million
- TABLE 83 Rest of Asia Pacific Online Food Delivery Market by Type, 2021 - 2024, USD Million
- TABLE 84 Rest of Asia Pacific Online Food Delivery Market by Type, 2025 - 2032, USD Million
- TABLE 85 Rest of Asia Pacific Online Food Delivery Market by Product, 2021 - 2024, USD Million
- TABLE 86 Rest of Asia Pacific Online Food Delivery Market by Product, 2025 - 2032, USD Million
- TABLE 87 Rest of Asia Pacific Online Food Delivery Market by Payment Method, 2021 - 2024, USD Million
- TABLE 88 Rest of Asia Pacific Online Food Delivery Market by Payment Method, 2025 - 2032, USD Million
- TABLE 89 Key information - DoorDash, Inc.
- TABLE 90 Key Information - Uber Technologies, Inc.
- TABLE 91 key information - Delivery Hero SE
- TABLE 92 KEY INFORMATION - Instacart
- TABLE 93 Key information - Zomato limited
- TABLE 94 Key Information - Just Eat Takeaway.com
- TABLE 95 Key information - Swiggy limited
- TABLE 96 Key Information - HelloFresh SE
- TABLE 97 Key Information - rappi, Inc.
- TABLE 98 Key Information - Amazon.com, Inc.
LIST OF FIGURES
- FIG 1 Methodology for the research
- FIG 2 Asia Pacific Online Food Delivery Market, 2021 - 2032, USD Million
- FIG 3 Key Factors Impacting Online Food Delivery Market
- FIG 4 KBV Cardinal Matrix
- FIG 5 Market Share Analysis, 2024
- FIG 6 Key Leading Strategies: Percentage Distribution (2021-2025)
- FIG 7 Key Strategic Move: (Product Launches and Product Expansions: 2021, may - 2025, apr) Leading Players
- FIG 8 Porter's Five Forces Analysis - Online Food Delivery Market
- FIG 9 Value Chain Analysis of Online Food Delivery Market
- FIG 10 Key Costumer Criteria of Online Food Delivery Market
- FIG 11 Asia Pacific Online Food Delivery Market share by Type, 2024
- FIG 12 Asia Pacific Online Food Delivery Market share by Type, 2032
- FIG 13 Asia Pacific Online Food Delivery Market by Type, 2021 - 2032, USD Million
- FIG 14 Asia Pacific Online Food Delivery Market share by Product, 2024
- FIG 15 Asia Pacific Online Food Delivery Market share by Product, 2032
- FIG 16 Asia Pacific Online Food Delivery Market by Product, 2021 - 2032, USD Million
- FIG 17 Asia Pacific Online Food Delivery Market share by Payment Method, 2024
- FIG 18 Asia Pacific Online Food Delivery Market share by Payment Method, 2032
- FIG 19 Asia Pacific Online Food Delivery Market by Payment Method, 2021 - 2032, USD Million
- FIG 20 Asia Pacific Online Food Delivery Market share by Country, 2024
- FIG 21 Asia Pacific Online Food Delivery Market share by Country, 2032
- FIG 22 Asia Pacific Online Food Delivery Market by Country, 2021 - 2032, USD Million
- FIG 23 Recent strategies and developments: DoorDash, Inc.
- FIG 24 Recent strategies and developments: Uber Technologies, Inc.
- FIG 25 SWOT Analysis: Delivery Hero SE
- FIG 26 Recent strategies and developments: Instacart
- FIG 27 SWOT Analysis: Swiggy limited
- FIG 28 SWOT Analysis: HelloFresh SE
- FIG 29 SWOT Analysis: Amazon.com, Inc.
