PUBLISHER: KBV Research | PRODUCT CODE: 1768899
PUBLISHER: KBV Research | PRODUCT CODE: 1768899
North America Menstrual Health Apps Market Size, Share & Industry Analysis Report By Platform, By Application, By Country and Growth Forecast, 2025 - 2032
The North America Menstrual Health Apps Market would witness market growth of 19.1% CAGR during the forecast period (2025-2032).
The US market dominated the North America Menstrual Health Apps Market by Country in 2024, and would continue to be a dominant market till 2032; thereby, achieving a market value of $1,797.4 million by 2032. The Canada market is experiencing a CAGR of 22% during (2025 - 2032). Additionally, The Mexico market would exhibit a CAGR of 20.8% during (2025 - 2032).
North America represents one of the most mature and technologically advanced regions in the menstrual health apps market. With high smartphone penetration, strong digital literacy, and a growing focus on women's health and wellness, the region has become a fertile ground for the adoption and innovation of menstrual health applications. The United States and Canada are at the forefront, driven by a combination of tech-savvy consumers, favorable healthcare infrastructure, and increasing awareness around menstrual and reproductive health.
Menstrual tracking apps in North America are widely used not only by individuals managing their health but also by clinicians and researchers contributing to femtech development and menstrual equity initiatives. A major trend in North America is the growing integration of menstrual health apps into broader digital health ecosystems. Users increasingly expect synchronization with wearable devices like Fitbit, Apple Watch, and Garmin, enabling real-time tracking of metrics such as heart rate, skin temperature, and sleep that correspond to hormonal cycles.
The menstrual health apps market in the United States is one of the most advanced and competitive globally, fueled by widespread digital adoption, strong healthcare consumerism, and an increasingly health-conscious population. American women, particularly millennials and Gen Z, are highly active in personal health tracking and have embraced digital tools that give them more control and insight into their bodies. In this context, menstrual tracking apps have evolved from simple calendars into multifunctional platforms that support users with cycle prediction, fertility planning, hormonal analysis, and mental health monitoring.
The cultural shift toward destigmatizing menstruation and encouraging open dialogue around reproductive health has also contributed to normalizing the use of these apps across social and age groups. Mexico's menstrual health apps market is gradually gaining traction, supported by a young, digitally connected population and a rising awareness of women's health needs. Historically, menstruation has been a stigmatized topic in many parts of Mexican society, but that is changing, particularly in urban areas where conversations about reproductive rights and menstrual equity are becoming more open.
This cultural shift is allowing health technology to flourish, with menstrual tracking apps emerging as essential tools for self-awareness and empowerment. Young women, in particular, are driving adoption, viewing these platforms as convenient ways to monitor their cycles, understand bodily changes, and access educational resources that may not be readily available through traditional channels. Canada's menstrual health apps market is characterized by a strong emphasis on user autonomy, privacy, and health literacy. As one of the most progressive digital health markets in North America, Canada offers a well-connected, health-conscious population that values evidence-based, accessible wellness solutions.
Women across age groups are increasingly using menstrual tracking apps not only for fertility and period monitoring, but also for understanding their broader health cycles and planning lifestyle adjustments accordingly. High levels of public awareness about women's health issues and strong institutional support for digital health innovation create a favorable environment for menstrual health platforms to thrive. Thus, North America leads the menstrual health apps market with advanced technology, high user awareness, and strong demand for personalized, privacy-focused solutions across diverse populations.
Based on Platform, the market is segmented into Android and iOS. Based on Application, the market is segmented into Period Cycle Tracking, Fertility & Ovulation Management, and Menstrual Health Management. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.
List of Key Companies Profiled
- Flo Health Inc.
- Maven Clinic Co.
- Willow Blossom Holdco Limited (ELVIE)
- NaturalCycles Nordic AB
- Glow, Inc.
- BioWink GmbH (Clue)
- Awesome Health Inc. (Ava App)
- Feminina Group, Inc. (Gennev)
- Joii Limited
- Fitbit, Inc. (Google LLC)
North America Menstrual Health Apps Market Report Segmentation
By Platform
- Android
- iOS
By Application
- Period Cycle Tracking
- Fertility & Ovulation Management
- Menstrual Health Management
By Country
- US
- Canada
- Mexico
- Rest of North America
Table of Contents
Chapter 1. Market Scope & Methodology
- 1.1 Market Definition
- 1.2 Objectives
- 1.3 Market Scope
- 1.4 Segmentation
- 1.4.1 North America Menstrual Health Apps Market, by Platform
- 1.4.2 North America Menstrual Health Apps Market, by Application
- 1.4.3 North America Menstrual Health Apps Market, by Country
- 1.5 Methodology for the research
Chapter 2. Market at a Glance
- 2.1 Key Highlights
Chapter 3. Market Overview
- 3.1 Introduction
- 3.1.1 Overview
- 3.1.1.1 Market Composition and Scenario
- 3.1.1 Overview
- 3.2 Key Factors Impacting the Market
- 3.2.1 Market Drivers
- 3.2.2 Market Restraints
- 3.2.3 Market Opportunities
- 3.2.4 Market Challenges
- 3.3 Porter Five Forces Analysis
Chapter 4. Recent Strategies Deployed in Menstrual Health Apps Market
Chapter 5. Value Chain Analysis of Menstrual Health Apps Market
- 5.1 Research & Development (R&D)
- 5.2 Software Development & UX/UI Design
- 5.3 Data Integration & Privacy Compliance
- 5.4 Marketing & User Acquisition
- 5.5 Distribution & Platform Management
- 5.6 Customer Support & Community Engagement
- 5.7 Monetization & Revenue Management
- 5.8 Feedback Loop & Continuous Improvement
Chapter 6. Key Costumer Criteria - Menstrual Health Apps Market
Chapter 7. North America Menstrual Health Apps Market by Platform
- 7.1 North America Android Market by Country
- 7.2 North America iOS Market by Country
Chapter 8. North America Menstrual Health Apps Market by Application
- 8.1 North America Period Cycle Tracking Market by Country
- 8.2 North America Fertility & Ovulation Management Market by Country
- 8.3 North America Menstrual Health Management Market by Country
Chapter 9. North America Menstrual Health Apps Market by Country
- 9.1 US Menstrual Health Apps Market
- 9.1.1 US Menstrual Health Apps Market by Platform
- 9.1.2 US Menstrual Health Apps Market by Application
- 9.2 Canada Menstrual Health Apps Market
- 9.2.1 Canada Menstrual Health Apps Market by Platform
- 9.2.2 Canada Menstrual Health Apps Market by Application
- 9.3 Mexico Menstrual Health Apps Market
- 9.3.1 Mexico Menstrual Health Apps Market by Platform
- 9.3.2 Mexico Menstrual Health Apps Market by Application
- 9.4 Rest of North America Menstrual Health Apps Market
- 9.4.1 Rest of North America Menstrual Health Apps Market by Platform
- 9.4.2 Rest of North America Menstrual Health Apps Market by Application
Chapter 10. Company Profiles
- 10.1 Flo Health Inc.
- 10.1.1 Company Overview
- 10.1.2 Recent strategies and developments:
- 10.1.2.1 Partnerships, Collaborations, and Agreements:
- 10.1.2.2 Product Launches and Product Expansions:
- 10.2 Maven Clinic Co.
- 10.2.1 Company Overview
- 10.3 Willow Blossom Holdco Limited (ELVIE)
- 10.3.1 Company Overview
- 10.3.2 Recent strategies and developments:
- 10.3.2.1 Product Launches and Product Expansions:
- 10.4 NaturalCycles Nordic AB
- 10.4.1 Company Overview
- 10.5 Glow, Inc.
- 10.5.1 Company Overview
- 10.6 BioWink GmbH (Clue)
- 10.6.1 Company Overview
- 10.6.2 Recent strategies and developments:
- 10.6.2.1 Partnerships, Collaborations, and Agreements:
- 10.6.2.2 Product Launches and Product Expansions:
- 10.7 Awesome Health Inc. (Ava App)
- 10.7.1 Company Overview
- 10.8 Feminina Group, Inc. (Gennev)
- 10.8.1 Company Overview
- 10.9 Joii Limited
- 10.9.1 Company Overview
- 10.10. Fitbit, Inc. (Google LLC)
- 10.10.1 Company Overview
- 10.10.2 Financial Analysis
- 10.10.3 Segmental and Regional Analysis
- 10.10.4 Research & Development Expenses
LIST OF TABLES
- TABLE 1 North America Menstrual Health Apps Market, 2021 - 2024, USD Million
- TABLE 2 North America Menstrual Health Apps Market, 2025 - 2032, USD Million
- TABLE 3 Key Costumer Criteria - Menstrual Health Apps Market
- TABLE 4 North America Menstrual Health Apps Market by Platform, 2021 - 2024, USD Million
- TABLE 5 North America Menstrual Health Apps Market by Platform, 2025 - 2032, USD Million
- TABLE 6 North America Android Market by Country, 2021 - 2024, USD Million
- TABLE 7 North America Android Market by Country, 2025 - 2032, USD Million
- TABLE 8 North America iOS Market by Country, 2021 - 2024, USD Million
- TABLE 9 North America iOS Market by Country, 2025 - 2032, USD Million
- TABLE 10 Use Case - 1 Android-Based Personalized Cycle Management for Emerging Markets
- TABLE 11 Use Case - 2 Hormonal Wellness & Lifestyle Integration via Apple HealthKit
- TABLE 12 North America Menstrual Health Apps Market by Application, 2021 - 2024, USD Million
- TABLE 13 North America Menstrual Health Apps Market by Application, 2025 - 2032, USD Million
- TABLE 14 North America Period Cycle Tracking Market by Country, 2021 - 2024, USD Million
- TABLE 15 North America Period Cycle Tracking Market by Country, 2025 - 2032, USD Million
- TABLE 16 North America Fertility & Ovulation Management Market by Country, 2021 - 2024, USD Million
- TABLE 17 North America Fertility & Ovulation Management Market by Country, 2025 - 2032, USD Million
- TABLE 18 North America Menstrual Health Management Market by Country, 2021 - 2024, USD Million
- TABLE 19 North America Menstrual Health Management Market by Country, 2025 - 2032, USD Million
- TABLE 20 Use Case - 1 Predictive Period Cycle Tracking for Adolescent Health Education
- TABLE 21 Use Case - 2 AI-Based Fertility & Ovulation Management for Couples Trying to Conceive
- TABLE 22 Use Case - 3 Menstrual Health Management for Endometriosis & PCOS Patients
- TABLE 23 North America Menstrual Health Apps Market by Country, 2021 - 2024, USD Million
- TABLE 24 North America Menstrual Health Apps Market by Country, 2025 - 2032, USD Million
- TABLE 25 US Menstrual Health Apps Market, 2021 - 2024, USD Million
- TABLE 26 US Menstrual Health Apps Market, 2025 - 2032, USD Million
- TABLE 27 US Menstrual Health Apps Market by Platform, 2021 - 2024, USD Million
- TABLE 28 US Menstrual Health Apps Market by Platform, 2025 - 2032, USD Million
- TABLE 29 US Menstrual Health Apps Market by Application, 2021 - 2024, USD Million
- TABLE 30 US Menstrual Health Apps Market by Application, 2025 - 2032, USD Million
- TABLE 31 Canada Menstrual Health Apps Market, 2021 - 2024, USD Million
- TABLE 32 Canada Menstrual Health Apps Market, 2025 - 2032, USD Million
- TABLE 33 Canada Menstrual Health Apps Market by Platform, 2021 - 2024, USD Million
- TABLE 34 Canada Menstrual Health Apps Market by Platform, 2025 - 2032, USD Million
- TABLE 35 Canada Menstrual Health Apps Market by Application, 2021 - 2024, USD Million
- TABLE 36 Canada Menstrual Health Apps Market by Application, 2025 - 2032, USD Million
- TABLE 37 Mexico Menstrual Health Apps Market, 2021 - 2024, USD Million
- TABLE 38 Mexico Menstrual Health Apps Market, 2025 - 2032, USD Million
- TABLE 39 Mexico Menstrual Health Apps Market by Platform, 2021 - 2024, USD Million
- TABLE 40 Mexico Menstrual Health Apps Market by Platform, 2025 - 2032, USD Million
- TABLE 41 Mexico Menstrual Health Apps Market by Application, 2021 - 2024, USD Million
- TABLE 42 Mexico Menstrual Health Apps Market by Application, 2025 - 2032, USD Million
- TABLE 43 Rest of North America Menstrual Health Apps Market, 2021 - 2024, USD Million
- TABLE 44 Rest of North America Menstrual Health Apps Market, 2025 - 2032, USD Million
- TABLE 45 Rest of North America Menstrual Health Apps Market by Platform, 2021 - 2024, USD Million
- TABLE 46 Rest of North America Menstrual Health Apps Market by Platform, 2025 - 2032, USD Million
- TABLE 47 Rest of North America Menstrual Health Apps Market by Application, 2021 - 2024, USD Million
- TABLE 48 Rest of North America Menstrual Health Apps Market by Application, 2025 - 2032, USD Million
- TABLE 49 Key Information - Flo Health Inc.
- TABLE 50 Key Information - Maven Clinic Co.
- TABLE 51 Key Information - Willow Blossom Holdco Limited
- TABLE 52 Key Information - NaturalCycles Nordic AB
- TABLE 53 Key Information - Glow, Inc.
- TABLE 54 Key Information - BioWink GmbH
- TABLE 55 Key Information - Awesome Health Inc.
- TABLE 56 Key Information - Feminina Group, Inc.
- TABLE 57 Key Information - Joii Limited
- TABLE 58 Key Information - Fitbit, Inc.
LIST OF FIGURES
- FIG 1 Methodology for the research
- FIG 2 North America Menstrual Health Apps Market, 2021 - 2032, USD Million
- FIG 3 Key Factors Impacting Menstrual Health Apps Market
- FIG 4 PORTER'S FIVE FORCES ANALYSIS - ARTIFICIAL INTELLIGENCE IN SPORTS MARKET
- FIG 5 Value Chain Analysis - Menstrual Health Apps Market
- FIG 6 Key Costumer Criteria - Menstrual Health Apps Market
- FIG 7 North America Menstrual Health Apps Market share by Platform, 2024
- FIG 8 North America Menstrual Health Apps Market share by Platform, 2032
- FIG 9 North America Menstrual Health Apps Market by Platform, 2021 - 2032, USD Million
- FIG 10 North America Menstrual Health Apps Market share by Application, 2024
- FIG 11 North America Menstrual Health Apps Market share by Application, 2032
- FIG 12 North America Menstrual Health Apps Market by Application, 2021 - 2032, USD Million
- FIG 13 North America Menstrual Health Apps Market share by Country, 2024
- FIG 14 North America Menstrual Health Apps Market share by Country, 2032
- FIG 15 North America Menstrual Health Apps Market by Country, 2021 - 2032, USD Million
- FIG 16 Recent strategies and developments: Flo Health Inc.
- FIG 17 Recent strategies and developments: BioWink GmbH
