North America In-app Advertising Market Size, Share & Industry Analysis Report By Type, By Platform, By Application, By Country and Growth Forecast, 2025

List of Tables

The North America In-app Advertising Market would witness market growth of 10.7% CAGR during the forecast period (2025-2032).

The US market dominated the North America In-app Advertising Market by Country in 2024, and would continue to be a dominant market till 2032; thereby, achieving a market value of $93,246.8 million by 2032. The Canada market is experiencing a CAGR of 13.9% during (2025 - 2032). Additionally, The Mexico market would exhibit a CAGR of 12.6% during (2025 - 2032).

In-app advertising is the most advanced and valuable in North America. The United States and Canada are part of it. It is a center for new ideas from all over the world, both for making mobile apps and for building the infrastructure for advertising technology. A lot of people use smartphones and mobile apps for a lot of different things, like gaming, shopping, entertainment, and finance. This means that there are a lot of ways to make money in the area. People in North America have been using mobile apps for a long time, especially younger people who are good with technology.

Important trends that are affecting in-app advertising in North America

Privacy-Friendly Advertising is on the Rise: With Apple's App Tracking Transparency (ATT), users have more control over their data. Because of this, advertisers now use safer methods like contextual ads and first-party data more often.
Short Videos Are Taking Over: Short video ads are becoming more popular thanks to platforms like TikTok, YouTube Shorts, and Instagram Reels. Brands use them to get people to know about their apps and install them.
Smarter, More Automated Ads: AI is making in-app advertising more automated, which helps brands target users better with real-time bidding. Rewarded and playable ads are fun and interactive formats that are very popular in mobile games.

Country Outlook

The United States is the leader in the in-app advertising market, which is always changing because of new technologies, changing consumer behavior, and government rules. The U.S. has a lot of people who use mobile apps and a very advanced digital infrastructure, which makes it a great place for advertisers to reach out to customers. The rise of smartphones and the widespread use of apps in many areas, from entertainment and social media to finance and healthcare, have changed the way advertising works. In-app advertising is now a key part of digital marketing strategies.

Canada: Privacy-Focused and Digitally Engaged Market

Strong Focus on Privacy and Relevance

Respect for User Privacy: Canadian advertisers are shifting toward privacy-friendly ads, avoiding intrusive tracking.
More Contextual Ads: Ads are now shown based on what users are doing or watching, not who they are.

Tech-Savvy Audience and App Usage

High Smartphone Use: Most Canadians use smartphones daily for shopping, chatting, and entertainment.
Smart Advertising Opportunities: Because of this, advertisers have great chances to reach users through helpful, well-placed in-app ads.
Demand for Meaningful Experiences: Canadian users prefer ads that blend into their app experience and offer value, not annoyance.

Canada's in-app ad market values privacy, uses contextual targeting, and engages a tech-savvy audience through meaningful, non-intrusive ad experiences.

Mexico: Fast-Growing and Mobile-Driven Market

Rapid Mobile Adoption and Digital Growth

Smartphones on the Rise: More Mexicans are using smartphones and mobile internet than ever before.
Apps Are Central to Daily Life: From chatting to shopping, apps are becoming a key part of how people live.

Huge Potential for Advertisers

Diverse and Engaged Users: Mexico offers a wide variety of users ready to engage with useful content.
Growth of Mobile Commerce: People are using apps more for buying and selling, opening new ad opportunities.
Big Opportunity for In-App Ads: As digital services expand, advertisers have a chance to reach more people through smart, well-targeted in-app ads.

Mexico's booming smartphone use and digital lifestyle create major opportunities for advertisers to deliver targeted, engaging in-app ads to diverse users.

Based on Type, the market is segmented into Banner Ads, Interstitial Ads, Video Ads, Rich Media Ads, and Native Ads. Based on Platform, the market is segmented into Android, iOS, and Other Platform. Based on Application, the market is segmented into Gaming, Social, Entertainment, Online Shopping, News, Payment & Ticketing, and Other Application. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.

List of Key Companies Profiled

Google LLC
Unity Software, Inc.
Meta Platforms, Inc.
Apple, Inc.
InMobi Pte. Ltd.
PubMatic, Inc.
Verizon Communications, Inc.
Microsoft Corporation
X Corp. (Twitter, Inc.)
AppLovin Corporation

North America In-app Advertising Market Report Segmentation

By Type

Banner Ads
Interstitial Ads
Video Ads
Rich Media Ads
Native Ads

By Platform

Android
iOS
Other Platform

By Application

Gaming
Social
Entertainment
Online Shopping
News
Payment & Ticketing
Other Application

By Country

US
Canada
Mexico
Rest of North America

Chapter 1. Market Scope & Methodology

1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
- 1.4.1 North America In-app Advertising Market, by Type
- 1.4.2 North America In-app Advertising Market, by Platform
- 1.4.3 North America In-app Advertising Market, by Application
- 1.4.4 North America In-app Advertising Market, by Country
1.5 Methodology for the research

Chapter 2. Market at a Glance

2.1 Key Highlights

Chapter 3. Market Overview

3.1 Introduction
- 3.1.1 Overview
  - 3.1.1.1 Market Composition and Scenario
3.2 Key Factors Impacting the Market
- 3.2.1 Market Drivers
- 3.2.2 Market Restraints
- 3.2.3 Market Opportunities
- 3.2.4 Market Challenges

Chapter 4. Competition Analysis - Global

4.1 Market Share Analysis, 2024
4.2 Strategies Deployed in In-app Advertising Market
4.3 Porter Five Forces Analysis

Chapter 5. Value Chain Analysis of In-app Advertising Market

5.1 Research & Strategy Development
5.2 Product & Platform Development
5.3 Publisher Integration & Inventory Management
5.4 Advertiser Campaign Management
5.5 Auction & Impression Delivery
5.6 Data Analytics & Optimization
5.7 Payments & Revenue Settlement
5.8 Compliance, Privacy & Security
5.9 Customer Support & Technical Maintenance

Chapter 6. Key Costumer Criteria: In-app Advertising Market

Chapter 7. North America In-app Advertising Market by Type

7.1 North America Banner Ads Market by Country
7.2 North America Interstitial Ads Market by Country
7.3 North America Video Ads Market by Country
7.4 North America Rich Media Ads Market by Country
7.5 North America Native Ads Market by Country

Chapter 8. North America In-app Advertising Market by Platform

8.1 North America Android Market by Country
8.2 North America iOS Market by Country
8.3 North America Other Platform Market by Country

Chapter 9. North America In-app Advertising Market by Application

9.1 North America Gaming Market by Country
9.2 North America Social Market by Country
9.3 North America Entertainment Market by Country
9.4 North America Online Shopping Market by Country
9.5 North America News Market by Country
9.6 North America Payment & Ticketing Market by Country
9.7 North America Other Application Market by Country

Chapter 10. North America In-app Advertising Market by Country

10.1 US In-app Advertising Market
- 10.1.1 US In-app Advertising Market by Type
- 10.1.2 US In-app Advertising Market by Platform
- 10.1.3 US In-app Advertising Market by Application
10.2 Canada In-app Advertising Market
- 10.2.1 Canada In-app Advertising Market by Type
- 10.2.2 Canada In-app Advertising Market by Platform
- 10.2.3 Canada In-app Advertising Market by Application
10.3 Mexico In-app Advertising Market
- 10.3.1 Mexico In-app Advertising Market by Type
- 10.3.2 Mexico In-app Advertising Market by Platform
- 10.3.3 Mexico In-app Advertising Market by Application
10.4 Rest of North America In-app Advertising Market
- 10.4.1 Rest of North America In-app Advertising Market by Type
- 10.4.2 Rest of North America In-app Advertising Market by Platform
- 10.4.3 Rest of North America In-app Advertising Market by Application

Chapter 11. Company Profiles

11.1 Google LLC
- 11.1.1 Company Overview
- 11.1.2 Financial Analysis
- 11.1.3 Segmental and Regional Analysis
- 11.1.4 Research & Development Expenses
- 11.1.5 SWOT Analysis
11.2 Unity Software, Inc.
- 11.2.1 Company Overview
- 11.2.2 Financial Analysis
- 11.2.3 Regional Analysis
- 11.2.4 Research & Development Expenses
- 11.2.5 Recent strategies and developments:
  - 11.2.5.1 Partnerships, Collaborations, and Agreements:
  - 11.2.5.2 Product Launches and Product Expansions:
11.3 Meta Platforms, Inc.
- 11.3.1 Company Overview
- 11.3.2 Financial Analysis
- 11.3.3 Segment and Regional Analysis
- 11.3.4 Research & Development Expense
- 11.3.5 Recent strategies and developments:
  - 11.3.5.1 Partnerships, Collaborations, and Agreements:
- 11.3.6 SWOT Analysis
11.4 Apple, Inc.
- 11.4.1 Company Overview
- 11.4.2 Financial Analysis
- 11.4.3 Regional Analysis
- 11.4.4 Research & Development Expense
- 11.4.5 SWOT Analysis
11.5 InMobi Pte. Ltd.
- 11.5.1 Company Overview
- 11.5.2 Recent strategies and developments:
  - 11.5.2.1 Partnerships, Collaborations, and Agreements:
11.6 PubMatic, Inc.
- 11.6.1 Company Overview
- 11.6.2 Recent strategies and developments:
  - 11.6.2.1 Partnerships, Collaborations, and Agreements:
11.7 Verizon Communications, Inc.
- 11.7.1 Company Overview
- 11.7.2 Financial Analysis
- 11.7.3 Segmental Analysis
- 11.7.4 SWOT Analysis
11.8 Microsoft Corporation
- 11.8.1 Company Overview
- 11.8.2 Financial Analysis
- 11.8.3 Segmental and Regional Analysis
- 11.8.4 Research & Development Expenses
- 11.8.5 SWOT Analysis
11.9 X Corp. (Twitter, Inc.)
- 11.9.1 Company Overview
11.10. AppLovin Corporation
- 11.10.1 Company Overview
- 11.10.2 Financial Analysis
- 11.10.3 Segmental and Regional Analysis
- 11.10.4 Research & Development Expenses

LIST OF TABLES

TABLE 1 North America In-app Advertising Market, 2021 - 2024, USD Million
TABLE 2 North America In-app Advertising Market, 2025 - 2032, USD Million
TABLE 3 Key Costumer Criteria: In-app Advertising Market
TABLE 4 North America In-app Advertising Market by Type, 2021 - 2024, USD Million
TABLE 5 North America In-app Advertising Market by Type, 2025 - 2032, USD Million
TABLE 6 North America Banner Ads Market by Country, 2021 - 2024, USD Million
TABLE 7 North America Banner Ads Market by Country, 2025 - 2032, USD Million
TABLE 8 North America Interstitial Ads Market by Country, 2021 - 2024, USD Million
TABLE 9 North America Interstitial Ads Market by Country, 2025 - 2032, USD Million
TABLE 10 North America Video Ads Market by Country, 2021 - 2024, USD Million
TABLE 11 North America Video Ads Market by Country, 2025 - 2032, USD Million
TABLE 12 North America Rich Media Ads Market by Country, 2021 - 2024, USD Million
TABLE 13 North America Rich Media Ads Market by Country, 2025 - 2032, USD Million
TABLE 14 North America Native Ads Market by Country, 2021 - 2024, USD Million
TABLE 15 North America Native Ads Market by Country, 2025 - 2032, USD Million
TABLE 16 Use Case - 1 Geo-Targeted Chronic Care Awareness through Banner Ads
TABLE 17 Use Case - 2 Full-Screen Product Launch Ads in Telemedicine Apps
TABLE 18 Use Case - 3 Rewarded Video Ads for Adherence Education in Wellness Apps
TABLE 19 Use Case - 4 Real-Time Allergy Relief Campaign Using Weather-Linked Rich Media Ads
TABLE 20 Use Case - 5 Embedded Wellness Product Discovery via Native Fitness Feed Ads
TABLE 21 North America In-app Advertising Market by Platform, 2021 - 2024, USD Million
TABLE 22 North America In-app Advertising Market by Platform, 2025 - 2032, USD Million
TABLE 23 North America Android Market by Country, 2021 - 2024, USD Million
TABLE 24 North America Android Market by Country, 2025 - 2032, USD Million
TABLE 25 North America iOS Market by Country, 2021 - 2024, USD Million
TABLE 26 North America iOS Market by Country, 2025 - 2032, USD Million
TABLE 27 North America Other Platform Market by Country, 2021 - 2024, USD Million
TABLE 28 North America Other Platform Market by Country, 2025 - 2032, USD Million
TABLE 29 Use Case - 1 Multi-Language Health Ad Expansion via Android Fitness Ecosystem
TABLE 30 Use Case - 2 Premium Healthcare Service Ads within iOS Wellness Subscriptions
TABLE 31 Use Case - 3 In-App Cross-Screen Retargeting for Pharma Loyalty Programs
TABLE 32 North America In-app Advertising Market by Application, 2021 - 2024, USD Million
TABLE 33 North America In-app Advertising Market by Application, 2025 - 2032, USD Million
TABLE 34 North America Gaming Market by Country, 2021 - 2024, USD Million
TABLE 35 North America Gaming Market by Country, 2025 - 2032, USD Million
TABLE 36 North America Social Market by Country, 2021 - 2024, USD Million
TABLE 37 North America Social Market by Country, 2025 - 2032, USD Million
TABLE 38 North America Entertainment Market by Country, 2021 - 2024, USD Million
TABLE 39 North America Entertainment Market by Country, 2025 - 2032, USD Million
TABLE 40 North America Online Shopping Market by Country, 2021 - 2024, USD Million
TABLE 41 North America Online Shopping Market by Country, 2025 - 2032, USD Million
TABLE 42 North America News Market by Country, 2021 - 2024, USD Million
TABLE 43 North America News Market by Country, 2025 - 2032, USD Million
TABLE 44 North America Payment & Ticketing Market by Country, 2021 - 2024, USD Million
TABLE 45 North America Payment & Ticketing Market by Country, 2025 - 2032, USD Million
TABLE 46 North America Other Application Market by Country, 2021 - 2024, USD Million
TABLE 47 North America Other Application Market by Country, 2025 - 2032, USD Million
TABLE 48 Use Case - 1 Gamified Health Quiz Ads in Mobile Gaming Apps
TABLE 49 Use Case - 2 Influencer-Driven Supplement Ads in In-App Social Stories
TABLE 50 Use Case - 3 Contextual Pharma Ads in Free Streaming Platforms
TABLE 51 Use Case - 4 Health Product Discovery via In-App Shopping Ads
TABLE 52 Use Case - 5 Fact-Based Healthcare Campaigns in News Aggregator Apps
TABLE 53 Use Case - 6 Transactional Trigger-Based Health Ads in Ticketing & Wallet Apps
TABLE 54 Use Case - 7 In-App Parenting Tools Promoting Pediatric Wellness Products
TABLE 55 North America In-app Advertising Market by Country, 2021 - 2024, USD Million
TABLE 56 North America In-app Advertising Market by Country, 2025 - 2032, USD Million
TABLE 57 US In-app Advertising Market, 2021 - 2024, USD Million
TABLE 58 US In-app Advertising Market, 2025 - 2032, USD Million
TABLE 59 US In-app Advertising Market by Type, 2021 - 2024, USD Million
TABLE 60 US In-app Advertising Market by Type, 2025 - 2032, USD Million
TABLE 61 US In-app Advertising Market by Platform, 2021 - 2024, USD Million
TABLE 62 US In-app Advertising Market by Platform, 2025 - 2032, USD Million
TABLE 63 US In-app Advertising Market by Application, 2021 - 2024, USD Million
TABLE 64 US In-app Advertising Market by Application, 2025 - 2032, USD Million
TABLE 65 Canada In-app Advertising Market, 2021 - 2024, USD Million
TABLE 66 Canada In-app Advertising Market, 2025 - 2032, USD Million
TABLE 67 Canada In-app Advertising Market by Type, 2021 - 2024, USD Million
TABLE 68 Canada In-app Advertising Market by Type, 2025 - 2032, USD Million
TABLE 69 Canada In-app Advertising Market by Platform, 2021 - 2024, USD Million
TABLE 70 Canada In-app Advertising Market by Platform, 2025 - 2032, USD Million
TABLE 71 Canada In-app Advertising Market by Application, 2021 - 2024, USD Million
TABLE 72 Canada In-app Advertising Market by Application, 2025 - 2032, USD Million
TABLE 73 Mexico In-app Advertising Market, 2021 - 2024, USD Million
TABLE 74 Mexico In-app Advertising Market, 2025 - 2032, USD Million
TABLE 75 Mexico In-app Advertising Market by Type, 2021 - 2024, USD Million
TABLE 76 Mexico In-app Advertising Market by Type, 2025 - 2032, USD Million
TABLE 77 Mexico In-app Advertising Market by Platform, 2021 - 2024, USD Million
TABLE 78 Mexico In-app Advertising Market by Platform, 2025 - 2032, USD Million
TABLE 79 Mexico In-app Advertising Market by Application, 2021 - 2024, USD Million
TABLE 80 Mexico In-app Advertising Market by Application, 2025 - 2032, USD Million
TABLE 81 Rest of North America In-app Advertising Market, 2021 - 2024, USD Million
TABLE 82 Rest of North America In-app Advertising Market, 2025 - 2032, USD Million
TABLE 83 Rest of North America In-app Advertising Market by Type, 2021 - 2024, USD Million
TABLE 84 Rest of North America In-app Advertising Market by Type, 2025 - 2032, USD Million
TABLE 85 Rest of North America In-app Advertising Market by Platform, 2021 - 2024, USD Million
TABLE 86 Rest of North America In-app Advertising Market by Platform, 2025 - 2032, USD Million
TABLE 87 Rest of North America In-app Advertising Market by Application, 2021 - 2024, USD Million
TABLE 88 Rest of North America In-app Advertising Market by Application, 2025 - 2032, USD Million
TABLE 89 Key Information - Google LLC
TABLE 90 Key Information - Unity Software, Inc.
TABLE 91 Key Information - Meta Platforms, Inc.
TABLE 92 Key Information - Apple, Inc.
TABLE 93 Key Information - InMobi Pte. Ltd.
TABLE 94 key information - PubMatic, Inc.
TABLE 95 key information - Verizon Communications, Inc.
TABLE 96 Key Information - Microsoft Corporation
TABLE 97 Key Information - X Corp.
TABLE 98 Key Information - AppLovin Corporation

LIST OF FIGURES

FIG 1 Methodology for the research
FIG 2 North America In-app Advertising Market, 2021 - 2032, USD Million
FIG 3 Key Factors Impacting In-app Advertising Market
FIG 4 Market Share Analysis, 2024
FIG 5 Porter's Five Forces Analysis - In-app Advertising Market
FIG 6 Value Chain Analysis of In-app Advertising Market
FIG 7 Key Costumer Criteria: In-app Advertising Market
FIG 8 North America In-app Advertising Market share by Type, 2024
FIG 9 North America In-app Advertising Market share by Type, 2032
FIG 10 North America In-app Advertising Market by Type, 2021 - 2032, USD Million
FIG 11 North America In-app Advertising Market share by Platform, 2024
FIG 12 North America In-app Advertising Market share by Platform, 2032
FIG 13 North America In-app Advertising Market by Platform, 2021 - 2032, USD Million
FIG 14 North America In-app Advertising Market share by Application, 2024
FIG 15 North America In-app Advertising Market share by Application, 2032
FIG 16 North America In-app Advertising Market by Application, 2021 - 2032, USD Million
FIG 17 North America In-app Advertising Market share by Country, 2024
FIG 18 North America In-app Advertising Market share by Country, 2032
FIG 19 North America In-app Advertising Market by Country, 2021 - 2032, USD Million
FIG 20 SWOT Analysis: Google LLC
FIG 21 Recent strategies and developments: Unity Software Inc.
FIG 22 SWOT Analysis: Meta Platforms, Inc.
FIG 23 SWOT Analysis: Apple, Inc.
FIG 24 SWOT Analysis: Verizon Communications, Inc.
FIG 25 SWOT Analysis: Microsoft Corporation

North America In-app Advertising Market Size, Share & Industry Analysis Report By Type, By Platform, By Application, By Country and Growth Forecast, 2025 - 2032

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