North America Social Business Intelligence Market Size, Share & Industry Analysis Report By Component, By Business Function, By End Use, By Country and Growth Forecast, 2025

List of Tables

The North America Social Business Intelligence Market would witness market growth of 11.3% CAGR during the forecast period (2025-2032).

The US market dominated the North America Social Business Intelligence Market by Country in 2024, and would continue to be a dominant market till 2032; thereby, achieving a market value of $17,859.6 million by 2032. The Canada market is experiencing a CAGR of 13.2% during (2025 - 2032). Additionally, The Mexico market would exhibit a CAGR of 12.8% during (2025 - 2032).

North America leads the global social business intelligence market, fueled by advanced digital infrastructure, high social media usage, and the presence of major analytics vendors like Salesforce, Oracle, Microsoft, and IBM. Companies across industries leverage SBI for real-time insights, brand sentiment analysis, and personalized engagement strategies. Key trends include AI-driven predictive analytics, multichannel tracking across platforms like TikTok and Reddit, and the rising importance of influencer analytics and crisis detection. The market is highly competitive, with vendors focusing on cloud-native, mobile-first, and self-service tools to enhance usability and scalability. High social media adoption, data-driven marketing, and strict data privacy regulations like CCPA continue to accelerate SBI adoption in the region.

North America dominated the Social Business Intelligence (SBI) market, globally in 2024. The North America market growth is driven by the advancements in the digital infrastructure, high penetration of social media and the presence of a number of key analytics vendors such as Oracle, Salesforce, Microsoft and IBM. The use of SBI by the companies from diverse industries has enabled the power of real-time insights, analysis of brand sentiment and strategies for personalized engagement. Key trends in the market includes the growing use of AI-based predictive analytics and multichannel tracking across the social media platforms such as TikTok and Reddit, and the growing influence of influencer analytics and crisis detection. The companies in this domain are focusing more on mobile-first, cloud-native, and self-service tools in order to boost scalability and usability thereby making the market highly competitive.

Country Outlook

Driven by the high social media penetration, advanced technology ecosystem, and growing focus on data monetization, the United States market has a strong hold on the global Social Business Intelligence (SBI) market. The businesses in the country gain access to a high volume of real time data to accomplish trend analysis, sentiment analysis and brand monitoring with more than 75% of the Americans active on social media platforms like Twitter, Facebook, TikTok and Linkedin. In addition, the government initiatives such as the CHIPS and NAIRR are fueling the AI and big data innovation along with the integration of SBI with BI and CRM tools like Salesforce and Tableau. Leading market participants such as Brandwatch, Sprinklr and Microsoft are dominant in the US market along with the startups bringing the innovation in AI-powered analytics.

Based on Component, the market is segmented into Solution and Services. Based on Business Function, the market is segmented into Finance, Sales & Marketing, Customer Service/Support, Product Development/Innovation (R&D), Human Resources (HR), and Other Business Function. Based on End Use, the market is segmented into BFSI, Retail & E-commerce, IT and Telecommunications, Media & Entertainment, Healthcare, and Government & Public Sector. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.

List of Key Companies Profiled

Adobe, Inc.
HubSpot, Inc.
Google LLC
Microsoft Corporation
IBM Corporation
Oracle Corporation
SAP SE
Salesforce, Inc.
Sprinklr, Inc.
SAS Institute Inc.

North America Social Business Intelligence Market Report Segmentation

By Component

Solution
Services

By Business Function

Finance
Sales & Marketing
Customer Service/Support
Product Development/Innovation (R&D)
Human Resources (HR)
Other Business Function

By End Use

BFSI
Retail & E-commerce
IT and Telecommunications
Media & Entertainment
Healthcare
Government & Public Sector

By Country

US
Canada
Mexico
Rest of North America

Chapter 1. Market Scope & Methodology

1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
- 1.4.1 North America Social Business Intelligence Market, by Component
- 1.4.2 North America Social Business Intelligence Market, by Business Function
- 1.4.3 North America Social Business Intelligence Market, by End Use
- 1.4.4 North America Social Business Intelligence Market, by Country
1.5 Methodology for the research

Chapter 2. Market at a Glance

2.1 Key Highlights

Chapter 3. Market Overview

3.1 Introduction
- 3.1.1 Overview
  - 3.1.1.1 Market Composition and Scenario
3.2 Key Factors Impacting the Market
- 3.2.1 Market Drivers
- 3.2.2 Market Restraints
- 3.2.3 Market Opportunities
- 3.2.4 Market Challenges

Chapter 4. Competition Analysis - Global

4.1 Market Share Analysis, 2024
4.2 Strategies Deployed in Social Business Intelligence Market.
4.3 Porter Five Forces Analysis

Chapter 5. Value Chain Analysis of Social Business Intelligence Market

5.1 Product Design & Development
5.2 Data Sourcing & Ingestion
5.3 Data Processing & Analytics Engine
5.4 Platform Integration & UX Delivery
5.5 Sales & Marketing
5.6 Implementation & Customization
5.7 Customer Training & Enablement
5.8 Technical Support & Maintenance
5.9 Customer Success & Analytics Optimization
5.10. Upgrades & Renewal

Chapter 6. Key Costumer Criteria - Social Business Intelligence Market

Chapter 7. North America Social Business Intelligence Market by Component

7.1 North America Solution Market by Country
7.2 North America Services Market by Country

Chapter 8. North America Social Business Intelligence Market by Business Function

8.1 North America Finance Market by Country
8.2 North America Sales & Marketing Market by Country
8.3 North America Customer Service/Support Market by Country
8.4 North America Product Development/Innovation (R&D) Market by Country
8.5 North America Human Resources (HR) Market by Country
8.6 North America Other Business Function Market by Country

Chapter 9. North America Social Business Intelligence Market by End Use

9.1 North America BFSI Market by Country
9.2 North America Retail & E-commerce Market by Country
9.3 North America IT and Telecommunications Market by Country
9.4 North America Media & Entertainment Market by Country
9.5 North America Healthcare Market by Country
9.6 North America Government & Public Sector Market by Country

Chapter 10. North America Social Business Intelligence Market by Country

10.1 US Social Business Intelligence Market
- 10.1.1 US Social Business Intelligence Market by Component
- 10.1.2 US Social Business Intelligence Market by Business Function
- 10.1.3 US Social Business Intelligence Market by End Use
10.2 Canada Social Business Intelligence Market
- 10.2.1 Canada Social Business Intelligence Market by Component
- 10.2.2 Canada Social Business Intelligence Market by Business Function
- 10.2.3 Canada Social Business Intelligence Market by End Use
10.3 Mexico Social Business Intelligence Market
- 10.3.1 Mexico Social Business Intelligence Market by Component
- 10.3.2 Mexico Social Business Intelligence Market by Business Function
- 10.3.3 Mexico Social Business Intelligence Market by End Use
10.4 Rest of North America Social Business Intelligence Market
- 10.4.1 Rest of North America Social Business Intelligence Market by Component
- 10.4.2 Rest of North America Social Business Intelligence Market by Business Function
- 10.4.3 Rest of North America Social Business Intelligence Market by End Use

Chapter 11. Company Profiles

11.1 Adobe, Inc.
- 11.1.1 Company Overview
- 11.1.2 Financial Analysis
- 11.1.3 Segmental and Regional Analysis
- 11.1.4 Research & Development Expense
- 11.1.5 Recent strategies and developments:
  - 11.1.5.1 Partnerships, Collaborations, and Agreements:
  - 11.1.5.2 Product Launches and Product Expansions:
- 11.1.6 SWOT Analysis
11.2 HubSpot, Inc.
- 11.2.1 Company Overview
- 11.2.2 Financial Analysis
- 11.2.3 Regional Analysis
- 11.2.4 Research & Development Expenses
- 11.2.5 Recent strategies and developments:
  - 11.2.5.1 Partnerships, Collaborations, and Agreements:
  - 11.2.5.2 Product Launches and Product Expansions:
11.3 Google LLC
- 11.3.1 Company Overview
- 11.3.2 Financial Analysis
- 11.3.3 Segmental and Regional Analysis
- 11.3.4 Research & Development Expenses
- 11.3.5 Recent strategies and developments:
  - 11.3.5.1 Partnerships, Collaborations, and Agreements:
- 11.3.6 SWOT Analysis
11.4 Microsoft Corporation
- 11.4.1 Company Overview
- 11.4.2 Financial Analysis
- 11.4.3 Segmental and Regional Analysis
- 11.4.4 Research & Development Expenses
- 11.4.5 SWOT Analysis
11.5 IBM Corporation
- 11.5.1 Company Overview
- 11.5.2 Financial Analysis
- 11.5.3 Regional & Segmental Analysis
- 11.5.4 Research & Development Expenses
- 11.5.5 Recent strategies and developments:
  - 11.5.5.1 Product Launches and Product Expansions:
  - 11.5.5.2 Acquisition and Mergers:
- 11.5.6 SWOT Analysis
11.6 Oracle Corporation
- 11.6.1 Company Overview
- 11.6.2 Financial Analysis
- 11.6.3 Segmental and Regional Analysis
- 11.6.4 Research & Development Expense
- 11.6.5 Recent strategies and developments:
  - 11.6.5.1 Product Launches and Product Expansions:
- 11.6.6 SWOT Analysis
11.7 SAP SE
- 11.7.1 Company Overview
- 11.7.2 Financial Analysis
- 11.7.3 Regional Analysis
- 11.7.4 Research & Development Expense
- 11.7.5 SWOT Analysis
11.8 Salesforce, Inc.
- 11.8.1 Company Overview
- 11.8.2 Financial Analysis
- 11.8.3 Regional Analysis
- 11.8.4 Research & Development Expenses
- 11.8.5 SWOT Analysis
11.9 Sprinklr, Inc.
- 11.9.1 Company Overview
- 11.9.2 Financial Analysis
- 11.9.3 Regional Analysis
- 11.9.4 Research & Development Expenses
11.10. SAS Institute, Inc.
- 11.10.1 Company Overview
- 11.10.2 SWOT Analysis

LIST OF TABLES

TABLE 1 North America Social Business Intelligence Market, 2021 - 2024, USD Million
TABLE 2 North America Social Business Intelligence Market, 2025 - 2032, USD Million
TABLE 3 Key Costumer Criteria - Social Business Intelligence Market
TABLE 4 North America Social Business Intelligence Market by Component, 2021 - 2024, USD Million
TABLE 5 North America Social Business Intelligence Market by Component, 2025 - 2032, USD Million
TABLE 6 North America Solution Market by Country, 2021 - 2024, USD Million
TABLE 7 North America Solution Market by Country, 2025 - 2032, USD Million
TABLE 8 North America Services Market by Country, 2021 - 2024, USD Million
TABLE 9 North America Services Market by Country, 2025 - 2032, USD Million
TABLE 10 Use Case - 1 Real-Time Social Listening & Analytics Platform for Brand Reputation Management
TABLE 11 Use Case - 2 Managed Social Intelligence Services for Political Campaign Strategy
TABLE 12 North America Social Business Intelligence Market by Business Function, 2021 - 2024, USD Million
TABLE 13 North America Social Business Intelligence Market by Business Function, 2025 - 2032, USD Million
TABLE 14 North America Finance Market by Country, 2021 - 2024, USD Million
TABLE 15 North America Finance Market by Country, 2025 - 2032, USD Million
TABLE 16 North America Sales & Marketing Market by Country, 2021 - 2024, USD Million
TABLE 17 North America Sales & Marketing Market by Country, 2025 - 2032, USD Million
TABLE 18 North America Customer Service/Support Market by Country, 2021 - 2024, USD Million
TABLE 19 North America Customer Service/Support Market by Country, 2025 - 2032, USD Million
TABLE 20 North America Product Development/Innovation (R&D) Market by Country, 2021 - 2024, USD Million
TABLE 21 North America Product Development/Innovation (R&D) Market by Country, 2025 - 2032, USD Million
TABLE 22 North America Human Resources (HR) Market by Country, 2021 - 2024, USD Million
TABLE 23 North America Human Resources (HR) Market by Country, 2025 - 2032, USD Million
TABLE 24 North America Other Business Function Market by Country, 2021 - 2024, USD Million
TABLE 25 North America Other Business Function Market by Country, 2025 - 2032, USD Million
TABLE 26 Use Case - 1 Social Sentiment-Based Financial Risk Monitoring & Forecasting
TABLE 27 Use Case - 2 Real-Time Social Campaign Performance Analytics for Targeted Sales Uplift
TABLE 28 Use Case - 3 AI-Driven Social Support Monitoring for Telecom Customer Satisfaction
TABLE 29 Use Case - 4 Social Co-Creation Feedback Loops for Tech Product Innovation
TABLE 30 Use Case - 5 Social Co-Creation Feedback Loops for Tech Product Innovation
TABLE 31 Use Case - 6 Employer Brand & Talent Sentiment Analysis via Social Platforms
TABLE 32 North America Social Business Intelligence Market by End Use, 2021 - 2024, USD Million
TABLE 33 North America Social Business Intelligence Market by End Use, 2025 - 2032, USD Million
TABLE 34 North America BFSI Market by Country, 2021 - 2024, USD Million
TABLE 35 North America BFSI Market by Country, 2025 - 2032, USD Million
TABLE 36 North America Retail & E-commerce Market by Country, 2021 - 2024, USD Million
TABLE 37 North America Retail & E-commerce Market by Country, 2025 - 2032, USD Million
TABLE 38 North America IT and Telecommunications Market by Country, 2021 - 2024, USD Million
TABLE 39 North America IT and Telecommunications Market by Country, 2025 - 2032, USD Million
TABLE 40 North America Media & Entertainment Market by Country, 2021 - 2024, USD Million
TABLE 41 North America Media & Entertainment Market by Country, 2025 - 2032, USD Million
TABLE 42 North America Healthcare Market by Country, 2021 - 2024, USD Million
TABLE 43 North America Healthcare Market by Country, 2025 - 2032, USD Million
TABLE 44 North America Government & Public Sector Market by Country, 2021 - 2024, USD Million
TABLE 45 North America Government & Public Sector Market by Country, 2025 - 2032, USD Million
TABLE 46 North America Social Business Intelligence Market by Country, 2021 - 2024, USD Million
TABLE 47 North America Social Business Intelligence Market by Country, 2025 - 2032, USD Million
TABLE 48 US Social Business Intelligence Market, 2021 - 2024, USD Million
TABLE 49 US Social Business Intelligence Market, 2025 - 2032, USD Million
TABLE 50 US Social Business Intelligence Market by Component, 2021 - 2024, USD Million
TABLE 51 US Social Business Intelligence Market by Component, 2025 - 2032, USD Million
TABLE 52 US Social Business Intelligence Market by Business Function, 2021 - 2024, USD Million
TABLE 53 US Social Business Intelligence Market by Business Function, 2025 - 2032, USD Million
TABLE 54 US Social Business Intelligence Market by End Use, 2021 - 2024, USD Million
TABLE 55 US Social Business Intelligence Market by End Use, 2025 - 2032, USD Million
TABLE 56 Canada Social Business Intelligence Market, 2021 - 2024, USD Million
TABLE 57 Canada Social Business Intelligence Market, 2025 - 2032, USD Million
TABLE 58 Canada Social Business Intelligence Market by Component, 2021 - 2024, USD Million
TABLE 59 Canada Social Business Intelligence Market by Component, 2025 - 2032, USD Million
TABLE 60 Canada Social Business Intelligence Market by Business Function, 2021 - 2024, USD Million
TABLE 61 Canada Social Business Intelligence Market by Business Function, 2025 - 2032, USD Million
TABLE 62 Canada Social Business Intelligence Market by End Use, 2021 - 2024, USD Million
TABLE 63 Canada Social Business Intelligence Market by End Use, 2025 - 2032, USD Million
TABLE 64 Mexico Social Business Intelligence Market, 2021 - 2024, USD Million
TABLE 65 Mexico Social Business Intelligence Market, 2025 - 2032, USD Million
TABLE 66 Mexico Social Business Intelligence Market by Component, 2021 - 2024, USD Million
TABLE 67 Mexico Social Business Intelligence Market by Component, 2025 - 2032, USD Million
TABLE 68 Mexico Social Business Intelligence Market by Business Function, 2021 - 2024, USD Million
TABLE 69 Mexico Social Business Intelligence Market by Business Function, 2025 - 2032, USD Million
TABLE 70 Mexico Social Business Intelligence Market by End Use, 2021 - 2024, USD Million
TABLE 71 Mexico Social Business Intelligence Market by End Use, 2025 - 2032, USD Million
TABLE 72 Rest of North America Social Business Intelligence Market, 2021 - 2024, USD Million
TABLE 73 Rest of North America Social Business Intelligence Market, 2025 - 2032, USD Million
TABLE 74 Rest of North America Social Business Intelligence Market by Component, 2021 - 2024, USD Million
TABLE 75 Rest of North America Social Business Intelligence Market by Component, 2025 - 2032, USD Million
TABLE 76 Rest of North America Social Business Intelligence Market by Business Function, 2021 - 2024, USD Million
TABLE 77 Rest of North America Social Business Intelligence Market by Business Function, 2025 - 2032, USD Million
TABLE 78 Rest of North America Social Business Intelligence Market by End Use, 2021 - 2024, USD Million
TABLE 79 Rest of North America Social Business Intelligence Market by End Use, 2025 - 2032, USD Million
TABLE 80 Key Information - Adobe, Inc.
TABLE 81 Key Information - HubSpot, Inc.
TABLE 82 Key Information - Google LLC
TABLE 83 Key Information - Microsoft Corporation
TABLE 84 Key Information - IBM Corporation
TABLE 85 Key Information - Oracle Corporation
TABLE 86 Key Information - SAP SE
TABLE 87 Key Information - Salesforce, Inc.
TABLE 88 Key Information - Sprinklr, Inc.
TABLE 89 Key Information - SAS Institute, Inc.

LIST OF FIGURES

FIG 1 Methodology for the research
FIG 2 North America Social Business Intelligence Market, 2021 - 2032, USD Million
FIG 3 Key Factors Impacting Social Business Intelligence Market
FIG 4 Market Share Analysis, 2024
FIG 5 Porter's Five Forces Analysis - Social Business Intelligence Market
FIG 6 Key Costumer Criteria - Social Business Intelligence Market
FIG 7 North America Social Business Intelligence Market share by Component, 2024
FIG 8 North America Social Business Intelligence Market share by Component, 2032
FIG 9 North America Social Business Intelligence Market by Component, 2021 - 2032, USD Million
FIG 10 North America Social Business Intelligence Market share by Business Function, 2024
FIG 11 North America Social Business Intelligence Market share by Business Function, 2032
FIG 12 North America Social Business Intelligence Market by Business Function, 2021 - 2032, USD Million
FIG 13 North America Social Business Intelligence Market share by End Use, 2024
FIG 14 North America Social Business Intelligence Market share by End Use, 2032
FIG 15 North America Social Business Intelligence Market by End Use, 2021 - 2032, USD Million
FIG 16 North America Social Business Intelligence Market share by Country, 2024
FIG 17 North America Social Business Intelligence Market share by Country, 2032
FIG 18 North America Social Business Intelligence Market by Country, 2021 - 2032, USD Million
FIG 19 Recent strategies and developments: Adobe, Inc.
FIG 20 SWOT Analysis: Adobe, Inc.
FIG 21 Recent strategies and developments: HubSpot, Inc.
FIG 22 SWOT Analysis: Google LLC
FIG 23 SWOT Analysis: Microsoft Corporation
FIG 24 Recent strategies and developments: IBM Corporation
FIG 25 SWOT Analysis: IBM Corporation
FIG 26 SWOT Analysis: Oracle Corporation
FIG 27 SWOT Analysis: SAP SE
FIG 28 SWOT Analysis: Salesforce, Inc.
FIG 29 SWOT Analysis: SAS INSTITUTE, INC.

North America Social Business Intelligence Market Size, Share & Industry Analysis Report By Component, By Business Function, By End Use, By Country and Growth Forecast, 2025 - 2032

Description

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