LAMEA Social Business Intelligence Market Size, Share & Industry Analysis Report By Component, By Business Function, By End Use, By Country and Growth Forecast, 2025

List of Tables

The Latin America, Middle East and Africa Social Business Intelligence Market would witness market growth of 13.5% CAGR during the forecast period (2025-2032).

The Brazil market dominated the LAMEA Social Business Intelligence Market by Country in 2024, and would continue to be a dominant market till 2032; thereby, achieving a market value of $1,228.6 million by 2032. The Argentina market is showcasing a CAGR of 14.1% during (2025 - 2032). Additionally, The UAE market would register a CAGR of 12.3% during (2025 - 2032).

The ways to use Social Business Intelligence (SBI) keep growing every day. One of the most common uses is sentiment analysis, where companies sort social posts, comments, and reviews into positive, negative, or neutral feelings. This helps brands know how people feel about a product, service, or event, and see if that feeling changes over time. Companies also use SBI for competitive checks, so they can see how they compare with others when it comes to brand mentions, customer feelings, and engagement.

Influencer Analytics

SBI tools help brands find important influencers and opinion leaders in different areas.
These tools check how well an influencer connects with people, their engagement, and if their followers match the brand's audience.
This helps brands pick the best influencers for deals and partnerships that bring good results.

Crisis & Reputation Management

SBI also helps brands spot problems early by watching for sudden spikes in bad comments or viral posts.
Companies can see if there's a big issue and act fast to fix it before it gets worse.
This quick action keeps the brand's reputation safe and shows customers they care.

Country Outlook

Brazil is leading the Social Business Intelligence (SBI) trend in Latin America because it has a huge online population, high use of social media, and more money going into AI and data tools. SBI mixes social media information with business tools to help companies make better decisions. It's becoming more popular in Brazil in areas like shopping, banking, media, phone companies, and the government. Since Brazil is one of the biggest social media markets in the world, SBI has become very important for brands to understand what people think, watch trends as they happen, and react to what customers do.

Argentina's Social Business Intelligence is Growing

Strong Digital Engagement

Many businesses and groups in Argentina are now trying to use the power of the digital world to grow and connect better with people.
The country has a mature online scene, which helps companies collect and study social media information.
This shows that more people and companies want to use online voices to help them make better choices.

In short, Argentina's strong online use is helping SBI grow step by step.

SBI Use Across Many Sectors

SBI means taking useful ideas from social media and using them to help with everyday business work.
In Argentina, this is becoming popular in shopping, politics, phone services, and banks.
More sectors want to know what people think so they can plan better and stay ahead.

To sum up, more areas in Argentina now use SBI to make smart and quick moves.

UAE's Social Business Intelligence is Rising Fast

A Strong Digital Place

The UAE is known for being very good with technology and is always working on new digital ideas.
Many people here use the internet and social media every day for work and fun.
The government also pushes for more digital changes to help the country grow.

In short, the UAE's strong digital base helps SBI to grow quickly.

SBI Helping Many Sectors

SBI uses social media data to help companies know what people want and think.
In the UAE, this helps shops, tourism, banks, phone companies, and the government.
It gives real-time ideas so leaders can make smart moves fast.

To sum up, many areas in the UAE use SBI to make better plans and smart choices.

Based on Component, the market is segmented into Solution and Services. Based on Business Function, the market is segmented into Finance, Sales & Marketing, Customer Service/Support, Product Development/Innovation (R&D), Human Resources (HR), and Other Business Function. Based on End Use, the market is segmented into BFSI, Retail & E-commerce, IT and Telecommunications, Media & Entertainment, Healthcare, and Government & Public Sector. Based on countries, the market is segmented into Brazil, Argentina, UAE, Saudi Arabia, South Africa, Nigeria, and Rest of LAMEA.

List of Key Companies Profiled

Adobe, Inc.
HubSpot, Inc.
Google LLC
Microsoft Corporation
IBM Corporation
Oracle Corporation
SAP SE
Salesforce, Inc.
Sprinklr, Inc.
SAS Institute Inc.

LAMEA Social Business Intelligence Market Report Segmentation

By Component

Solution
Services

By Business Function

Finance
Sales & Marketing
Customer Service/Support
Product Development/Innovation (R&D)
Human Resources (HR)
Other Business Function

By End Use

BFSI
Retail & E-commerce
IT and Telecommunications
Media & Entertainment
Healthcare
Government & Public Sector

By Country

Brazil
Argentina
UAE
Saudi Arabia
South Africa
Nigeria
Rest of LAMEA

Chapter 1. Market Scope & Methodology

1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
- 1.4.1 LAMEA Social Business Intelligence Market, by Component
- 1.4.2 LAMEA Social Business Intelligence Market, by Business Function
- 1.4.3 LAMEA Social Business Intelligence Market, by End Use
- 1.4.4 LAMEA Social Business Intelligence Market, by Country
1.5 Methodology for the research

Chapter 2. Market at a Glance

2.1 Key Highlights

Chapter 3. Market Overview

3.1 Introduction
- 3.1.1 Overview
  - 3.1.1.1 Market Composition and Scenario
3.2 Key Factors Impacting the Market
- 3.2.1 Market Drivers
- 3.2.2 Market Restraints
- 3.2.3 Market Opportunities
- 3.2.4 Market Challenges

Chapter 4. Competition Analysis - Global

4.1 Market Share Analysis, 2024
4.2 Strategies Deployed in Social Business Intelligence Market.
4.3 Porter Five Forces Analysis

Chapter 5. Value Chain Analysis of Social Business Intelligence Market

5.1 Product Design & Development
5.2 Data Sourcing & Ingestion
5.3 Data Processing & Analytics Engine
5.4 Platform Integration & UX Delivery
5.5 Sales & Marketing
5.6 Implementation & Customization
5.7 Customer Training & Enablement
5.8 Technical Support & Maintenance
5.9 Customer Success & Analytics Optimization
5.10. Upgrades & Renewal

Chapter 6. Key Costumer Criteria - Social Business Intelligence Market

Chapter 7. LAMEA Social Business Intelligence Market by Component

7.1 LAMEA Solution Market by Country
7.2 LAMEA Services Market by Country

Chapter 8. LAMEA Social Business Intelligence Market by Business Function

8.1 LAMEA Finance Market by Country
8.2 LAMEA Sales & Marketing Market by Country
8.3 LAMEA Customer Service/Support Market by Country
8.4 LAMEA Product Development/Innovation (R&D) Market by Country
8.5 LAMEA Human Resources (HR) Market by Country
8.6 LAMEA Other Business Function Market by Country

Chapter 9. LAMEA Social Business Intelligence Market by End Use

9.1 LAMEA BFSI Market by Country
9.2 LAMEA Retail & E-commerce Market by Country
9.3 LAMEA IT and Telecommunications Market by Country
9.4 LAMEA Media & Entertainment Market by Country
9.5 LAMEA Healthcare Market by Country
9.6 LAMEA Government & Public Sector Market by Country

Chapter 10. LAMEA Social Business Intelligence Market by Country

10.1 Brazil Social Business Intelligence Market
- 10.1.1 Brazil Social Business Intelligence Market by Component
- 10.1.2 Brazil Social Business Intelligence Market by Business Function
- 10.1.3 Brazil Social Business Intelligence Market by End Use
10.2 Argentina Social Business Intelligence Market
- 10.2.1 Argentina Social Business Intelligence Market by Component
- 10.2.2 Argentina Social Business Intelligence Market by Business Function
- 10.2.3 Argentina Social Business Intelligence Market by End Use
10.3 UAE Social Business Intelligence Market
- 10.3.1 UAE Social Business Intelligence Market by Component
- 10.3.2 UAE Social Business Intelligence Market by Business Function
- 10.3.3 UAE Social Business Intelligence Market by End Use
10.4 Saudi Arabia Social Business Intelligence Market
- 10.4.1 Saudi Arabia Social Business Intelligence Market by Component
- 10.4.2 Saudi Arabia Social Business Intelligence Market by Business Function
- 10.4.3 Saudi Arabia Social Business Intelligence Market by End Use
10.5 South Africa Social Business Intelligence Market
- 10.5.1 South Africa Social Business Intelligence Market by Component
- 10.5.2 South Africa Social Business Intelligence Market by Business Function
- 10.5.3 South Africa Social Business Intelligence Market by End Use
10.6 Nigeria Social Business Intelligence Market
- 10.6.1 Nigeria Social Business Intelligence Market by Component
- 10.6.2 Nigeria Social Business Intelligence Market by Business Function
- 10.6.3 Nigeria Social Business Intelligence Market by End Use
10.7 Rest of LAMEA Social Business Intelligence Market
- 10.7.1 Rest of LAMEA Social Business Intelligence Market by Component
- 10.7.2 Rest of LAMEA Social Business Intelligence Market by Business Function
- 10.7.3 Rest of LAMEA Social Business Intelligence Market by End Use

Chapter 11. Company Profiles

11.1 Adobe, Inc.
- 11.1.1 Company Overview
- 11.1.2 Financial Analysis
- 11.1.3 Segmental and Regional Analysis
- 11.1.4 Research & Development Expense
- 11.1.5 Recent strategies and developments:
  - 11.1.5.1 Partnerships, Collaborations, and Agreements:
  - 11.1.5.2 Product Launches and Product Expansions:
- 11.1.6 SWOT Analysis
11.2 HubSpot, Inc.
- 11.2.1 Company Overview
- 11.2.2 Financial Analysis
- 11.2.3 Regional Analysis
- 11.2.4 Research & Development Expenses
- 11.2.5 Recent strategies and developments:
  - 11.2.5.1 Partnerships, Collaborations, and Agreements:
  - 11.2.5.2 Product Launches and Product Expansions:
11.3 Google LLC
- 11.3.1 Company Overview
- 11.3.2 Financial Analysis
- 11.3.3 Segmental and Regional Analysis
- 11.3.4 Research & Development Expenses
- 11.3.5 Recent strategies and developments:
  - 11.3.5.1 Partnerships, Collaborations, and Agreements:
- 11.3.6 SWOT Analysis
11.4 Microsoft Corporation
- 11.4.1 Company Overview
- 11.4.2 Financial Analysis
- 11.4.3 Segmental and Regional Analysis
- 11.4.4 Research & Development Expenses
- 11.4.5 SWOT Analysis
11.5 IBM Corporation
- 11.5.1 Company Overview
- 11.5.2 Financial Analysis
- 11.5.3 Regional & Segmental Analysis
- 11.5.4 Research & Development Expenses
- 11.5.5 Recent strategies and developments:
  - 11.5.5.1 Product Launches and Product Expansions:
  - 11.5.5.2 Acquisition and Mergers:
- 11.5.6 SWOT Analysis
11.6 Oracle Corporation
- 11.6.1 Company Overview
- 11.6.2 Financial Analysis
- 11.6.3 Segmental and Regional Analysis
- 11.6.4 Research & Development Expense
- 11.6.5 Recent strategies and developments:
  - 11.6.5.1 Product Launches and Product Expansions:
- 11.6.6 SWOT Analysis
11.7 SAP SE
- 11.7.1 Company Overview
- 11.7.2 Financial Analysis
- 11.7.3 Regional Analysis
- 11.7.4 Research & Development Expense
- 11.7.5 SWOT Analysis
11.8 Salesforce, Inc.
- 11.8.1 Company Overview
- 11.8.2 Financial Analysis
- 11.8.3 Regional Analysis
- 11.8.4 Research & Development Expenses
- 11.8.5 SWOT Analysis
11.9 Sprinklr, Inc.
- 11.9.1 Company Overview
- 11.9.2 Financial Analysis
- 11.9.3 Regional Analysis
- 11.9.4 Research & Development Expenses
11.10. SAS Institute, Inc.
- 11.10.1 Company Overview
- 11.10.2 SWOT Analysis

LIST OF TABLES

TABLE 1 LAMEA Social Business Intelligence Market, 2021 - 2024, USD Million
TABLE 2 LAMEA Social Business Intelligence Market, 2025 - 2032, USD Million
TABLE 3 Key Costumer Criteria - Social Business Intelligence Market
TABLE 4 LAMEA Social Business Intelligence Market by Component, 2021 - 2024, USD Million
TABLE 5 LAMEA Social Business Intelligence Market by Component, 2025 - 2032, USD Million
TABLE 6 LAMEA Solution Market by Country, 2021 - 2024, USD Million
TABLE 7 LAMEA Solution Market by Country, 2025 - 2032, USD Million
TABLE 8 LAMEA Services Market by Country, 2021 - 2024, USD Million
TABLE 9 LAMEA Services Market by Country, 2025 - 2032, USD Million
TABLE 10 Use Case - 1 Real-Time Social Listening & Analytics Platform for Brand Reputation Management
TABLE 11 Use Case - 2 Managed Social Intelligence Services for Political Campaign Strategy
TABLE 12 LAMEA Social Business Intelligence Market by Business Function, 2021 - 2024, USD Million
TABLE 13 LAMEA Social Business Intelligence Market by Business Function, 2025 - 2032, USD Million
TABLE 14 LAMEA Finance Market by Country, 2021 - 2024, USD Million
TABLE 15 LAMEA Finance Market by Country, 2025 - 2032, USD Million
TABLE 16 LAMEA Sales & Marketing Market by Country, 2021 - 2024, USD Million
TABLE 17 LAMEA Sales & Marketing Market by Country, 2025 - 2032, USD Million
TABLE 18 LAMEA Customer Service/Support Market by Country, 2021 - 2024, USD Million
TABLE 19 LAMEA Customer Service/Support Market by Country, 2025 - 2032, USD Million
TABLE 20 LAMEA Product Development/Innovation (R&D) Market by Country, 2021 - 2024, USD Million
TABLE 21 LAMEA Product Development/Innovation (R&D) Market by Country, 2025 - 2032, USD Million
TABLE 22 LAMEA Human Resources (HR) Market by Country, 2021 - 2024, USD Million
TABLE 23 LAMEA Human Resources (HR) Market by Country, 2025 - 2032, USD Million
TABLE 24 LAMEA Other Business Function Market by Country, 2021 - 2024, USD Million
TABLE 25 LAMEA Other Business Function Market by Country, 2025 - 2032, USD Million
TABLE 26 Use Case - 1 Social Sentiment-Based Financial Risk Monitoring & Forecasting
TABLE 27 Use Case - 2 Real-Time Social Campaign Performance Analytics for Targeted Sales Uplift
TABLE 28 Use Case - 3 AI-Driven Social Support Monitoring for Telecom Customer Satisfaction
TABLE 29 Use Case - 4 Social Co-Creation Feedback Loops for Tech Product Innovation
TABLE 30 Use Case - 5 Social Co-Creation Feedback Loops for Tech Product Innovation
TABLE 31 Use Case - 6 Employer Brand & Talent Sentiment Analysis via Social Platforms
TABLE 32 LAMEA Social Business Intelligence Market by End Use, 2021 - 2024, USD Million
TABLE 33 LAMEA Social Business Intelligence Market by End Use, 2025 - 2032, USD Million
TABLE 34 LAMEA BFSI Market by Country, 2021 - 2024, USD Million
TABLE 35 LAMEA BFSI Market by Country, 2025 - 2032, USD Million
TABLE 36 LAMEA Retail & E-commerce Market by Country, 2021 - 2024, USD Million
TABLE 37 LAMEA Retail & E-commerce Market by Country, 2025 - 2032, USD Million
TABLE 38 LAMEA IT and Telecommunications Market by Country, 2021 - 2024, USD Million
TABLE 39 LAMEA IT and Telecommunications Market by Country, 2025 - 2032, USD Million
TABLE 40 LAMEA Media & Entertainment Market by Country, 2021 - 2024, USD Million
TABLE 41 LAMEA Media & Entertainment Market by Country, 2025 - 2032, USD Million
TABLE 42 LAMEA Healthcare Market by Country, 2021 - 2024, USD Million
TABLE 43 LAMEA Healthcare Market by Country, 2025 - 2032, USD Million
TABLE 44 LAMEA Government & Public Sector Market by Country, 2021 - 2024, USD Million
TABLE 45 LAMEA Government & Public Sector Market by Country, 2025 - 2032, USD Million
TABLE 46 LAMEA Social Business Intelligence Market by Country, 2021 - 2024, USD Million
TABLE 47 LAMEA Social Business Intelligence Market by Country, 2025 - 2032, USD Million
TABLE 48 Brazil Social Business Intelligence Market, 2021 - 2024, USD Million
TABLE 49 Brazil Social Business Intelligence Market, 2025 - 2032, USD Million
TABLE 50 Brazil Social Business Intelligence Market by Component, 2021 - 2024, USD Million
TABLE 51 Brazil Social Business Intelligence Market by Component, 2025 - 2032, USD Million
TABLE 52 Brazil Social Business Intelligence Market by Business Function, 2021 - 2024, USD Million
TABLE 53 Brazil Social Business Intelligence Market by Business Function, 2025 - 2032, USD Million
TABLE 54 Brazil Social Business Intelligence Market by End Use, 2021 - 2024, USD Million
TABLE 55 Brazil Social Business Intelligence Market by End Use, 2025 - 2032, USD Million
TABLE 56 Argentina Social Business Intelligence Market, 2021 - 2024, USD Million
TABLE 57 Argentina Social Business Intelligence Market, 2025 - 2032, USD Million
TABLE 58 Argentina Social Business Intelligence Market by Component, 2021 - 2024, USD Million
TABLE 59 Argentina Social Business Intelligence Market by Component, 2025 - 2032, USD Million
TABLE 60 Argentina Social Business Intelligence Market by Business Function, 2021 - 2024, USD Million
TABLE 61 Argentina Social Business Intelligence Market by Business Function, 2025 - 2032, USD Million
TABLE 62 Argentina Social Business Intelligence Market by End Use, 2021 - 2024, USD Million
TABLE 63 Argentina Social Business Intelligence Market by End Use, 2025 - 2032, USD Million
TABLE 64 UAE Social Business Intelligence Market, 2021 - 2024, USD Million
TABLE 65 UAE Social Business Intelligence Market, 2025 - 2032, USD Million
TABLE 66 UAE Social Business Intelligence Market by Component, 2021 - 2024, USD Million
TABLE 67 UAE Social Business Intelligence Market by Component, 2025 - 2032, USD Million
TABLE 68 UAE Social Business Intelligence Market by Business Function, 2021 - 2024, USD Million
TABLE 69 UAE Social Business Intelligence Market by Business Function, 2025 - 2032, USD Million
TABLE 70 UAE Social Business Intelligence Market by End Use, 2021 - 2024, USD Million
TABLE 71 UAE Social Business Intelligence Market by End Use, 2025 - 2032, USD Million
TABLE 72 Saudi Arabia Social Business Intelligence Market, 2021 - 2024, USD Million
TABLE 73 Saudi Arabia Social Business Intelligence Market, 2025 - 2032, USD Million
TABLE 74 Saudi Arabia Social Business Intelligence Market by Component, 2021 - 2024, USD Million
TABLE 75 Saudi Arabia Social Business Intelligence Market by Component, 2025 - 2032, USD Million
TABLE 76 Saudi Arabia Social Business Intelligence Market by Business Function, 2021 - 2024, USD Million
TABLE 77 Saudi Arabia Social Business Intelligence Market by Business Function, 2025 - 2032, USD Million
TABLE 78 Saudi Arabia Social Business Intelligence Market by End Use, 2021 - 2024, USD Million
TABLE 79 Saudi Arabia Social Business Intelligence Market by End Use, 2025 - 2032, USD Million
TABLE 80 South Africa Social Business Intelligence Market, 2021 - 2024, USD Million
TABLE 81 South Africa Social Business Intelligence Market, 2025 - 2032, USD Million
TABLE 82 South Africa Social Business Intelligence Market by Component, 2021 - 2024, USD Million
TABLE 83 South Africa Social Business Intelligence Market by Component, 2025 - 2032, USD Million
TABLE 84 South Africa Social Business Intelligence Market by Business Function, 2021 - 2024, USD Million
TABLE 85 South Africa Social Business Intelligence Market by Business Function, 2025 - 2032, USD Million
TABLE 86 South Africa Social Business Intelligence Market by End Use, 2021 - 2024, USD Million
TABLE 87 South Africa Social Business Intelligence Market by End Use, 2025 - 2032, USD Million
TABLE 88 Nigeria Social Business Intelligence Market, 2021 - 2024, USD Million
TABLE 89 Nigeria Social Business Intelligence Market, 2025 - 2032, USD Million
TABLE 90 Nigeria Social Business Intelligence Market by Component, 2021 - 2024, USD Million
TABLE 91 Nigeria Social Business Intelligence Market by Component, 2025 - 2032, USD Million
TABLE 92 Nigeria Social Business Intelligence Market by Business Function, 2021 - 2024, USD Million
TABLE 93 Nigeria Social Business Intelligence Market by Business Function, 2025 - 2032, USD Million
TABLE 94 Nigeria Social Business Intelligence Market by End Use, 2021 - 2024, USD Million
TABLE 95 Nigeria Social Business Intelligence Market by End Use, 2025 - 2032, USD Million
TABLE 96 Rest of LAMEA Social Business Intelligence Market, 2021 - 2024, USD Million
TABLE 97 Rest of LAMEA Social Business Intelligence Market, 2025 - 2032, USD Million
TABLE 98 Rest of LAMEA Social Business Intelligence Market by Component, 2021 - 2024, USD Million
TABLE 99 Rest of LAMEA Social Business Intelligence Market by Component, 2025 - 2032, USD Million
TABLE 100 Rest of LAMEA Social Business Intelligence Market by Business Function, 2021 - 2024, USD Million
TABLE 101 Rest of LAMEA Social Business Intelligence Market by Business Function, 2025 - 2032, USD Million
TABLE 102 Rest of LAMEA Social Business Intelligence Market by End Use, 2021 - 2024, USD Million
TABLE 103 Rest of LAMEA Social Business Intelligence Market by End Use, 2025 - 2032, USD Million
TABLE 104 Key Information - Adobe, Inc.
TABLE 105 Key Information - HubSpot, Inc.
TABLE 106 Key Information - Google LLC
TABLE 107 Key Information - Microsoft Corporation
TABLE 108 Key Information - IBM Corporation
TABLE 109 Key Information - Oracle Corporation
TABLE 110 Key Information - SAP SE
TABLE 111 Key Information - Salesforce, Inc.
TABLE 112 Key Information - Sprinklr, Inc.
TABLE 113 Key Information - SAS Institute, Inc.

LIST OF FIGURES

FIG 1 Methodology for the research
FIG 2 LAMEA Social Business Intelligence Market, 2021 - 2032, USD Million
FIG 3 Key Factors Impacting Social Business Intelligence Market
FIG 4 Market Share Analysis, 2024
FIG 5 Porter's Five Forces Analysis - Social Business Intelligence Market
FIG 6 Key Costumer Criteria - Social Business Intelligence Market
FIG 7 LAMEA Social Business Intelligence Market share by Component, 2024
FIG 8 LAMEA Social Business Intelligence Market share by Component, 2032
FIG 9 LAMEA Social Business Intelligence Market by Component, 2021 - 2032, USD Million
FIG 10 Global Social Business Intelligence Market share by Business Function, 2024
FIG 11 Global Social Business Intelligence Market share by Business Function, 2032
FIG 12 Global Social Business Intelligence Market by Business Function, 2021 - 2032, USD Million
FIG 13 LAMEA Social Business Intelligence Market share by End Use, 2024
FIG 14 LAMEA Social Business Intelligence Market share by End Use, 2032
FIG 15 LAMEA Social Business Intelligence Market by End Use, 2021 - 2032, USD Million
FIG 16 LAMEA Social Business Intelligence Market share by Country, 2024
FIG 17 LAMEA Social Business Intelligence Market share by Country, 2032
FIG 18 LAMEA Social Business Intelligence Market by Country, 2021 - 2032, USD Million
FIG 19 Recent strategies and developments: Adobe, Inc.
FIG 20 SWOT Analysis: Adobe, Inc.
FIG 21 Recent strategies and developments: HubSpot, Inc.
FIG 22 SWOT Analysis: Google LLC
FIG 23 SWOT Analysis: Microsoft Corporation
FIG 24 Recent strategies and developments: IBM Corporation
FIG 25 SWOT Analysis: IBM Corporation
FIG 26 SWOT Analysis: Oracle Corporation
FIG 27 SWOT Analysis: SAP SE
FIG 28 SWOT Analysis: Salesforce, Inc.
FIG 29 SWOT Analysis: SAS INSTITUTE, INC.

LAMEA Social Business Intelligence Market Size, Share & Industry Analysis Report By Component, By Business Function, By End Use, By Country and Growth Forecast, 2025 - 2032

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