PUBLISHER: KBV Research | PRODUCT CODE: 1826720
PUBLISHER: KBV Research | PRODUCT CODE: 1826720
North America Fortified Rice Market Size, Share & Industry Analysis Report By End User (Off-trade and On-Trade), By Category, By Nutrient, By Country and Growth Forecast, 2025 - 2032
The North America Fortified Rice Market would witness market growth of 6.8% CAGR during the forecast period (2025-2032).
The US market dominated the North America Fortified Rice Market by Country in 2024, and would continue to be a dominant market till 2032; thereby, achieving a market value of $1,609.7 million by 2032. The Canada market is experiencing a CAGR of 8.6% during (2025 - 2032). Additionally, The Mexico market would exhibit a CAGR of 7.7% during (2025 - 2032). The US and Canada led the North America Fortified Rice Market by Country with a market share of 66.1% and 15.1% in 2024.
In North America, the market for fortified rice has shifted. It has evolved from a general retail staple to a focused public health and procurement-driven initiative. Rice's place in institutional and domestic meals has increased due to changing demographics, multicultural food demands, and plant-forward diets. Historically, wheat flour and cereals were used to meet fortification needs. Early acceptance issues were addressed by hot-extrusion technology. This development allowed fortified kernels to retain iron, folate, and zinc while still looking and cooking like regular rice. Schools, healthcare systems, and long-term care facilities were early adopters. They incorporated fortified rice as a convenient way to increase micronutrient intake without changing dietary practices, preparation methods, or taste.
Three trends characterize market growth: digitization for compliance and traceability, premiumization with cooking and sensory parity in retail, and institutionalization through public procurement and healthcare. The ability to meet strict requirements is now more important in competition than branding. Nutrient retention after cooking and cost-effectiveness close to commodity rice levels are key factors. Retail adoption increases in multicultural markets through reasonably priced fortified SKUs. Suppliers with domestic extrusion, accredited lab support, and digital QA systems have an advantage. Overall, fortified rice has grown from minor experiments to a focused part of North America's fortification framework. This framework is now based on dependability, adherence, and health results.
Category Outlook
Based on Category, the market is segmented into Conventional and Organic. With a compound annual growth rate (CAGR) of 7.4% over the projection period, the Conventional Market, dominate the Mexico Fortified Rice Market by Category in 2024 and would be a prominent market until 2032. The Organic market is expected to witness a CAGR of 8.9% during (2025 - 2032).
Nutrient Outlook
Based on Nutrient, the market is segmented into Iron, Vitamin, Zinc, and Minerals. The Iron market segment dominated the Canada Fortified Rice Market by Nutrient is expected to grow at a CAGR of 8 % during the forecast period thereby continuing its dominance until 2032. Also, The Zinc market is anticipated to grow as a CAGR of 9.2 % during the forecast period during (2025 - 2032).
Country Outlook
The market for fortified rice in the United States is program-driven. It is largely influenced by foreign aid and federal procurement, rather than consumer demand. Fortified rice has been a staple of the USDA's McGovern-Dole Program since the early 2000s. Shipments have increased recently to support school nutrition and feeding programs around the world. It has also been implemented domestically in clinical food-as-medicine programs and school nutrition pilots. This is especially true in multicultural communities and hospital diets aimed at preventing anemia. Strict USDA nutrient requirements contribute to growth, as do advances in extrusion and digital quality assurance technologies. The understanding that fortification is an economical public health measure is also important. Competition focuses on price effectiveness, nutrient stability, and compliance. This highlights a regulated market that prioritizes health outcomes over consumer branding.
List of Key Companies Profiled
- DSM-Firmenich
- BASF SE
- Cargill, Incorporated
- Olam International Limited
- General Mills Inc.
- Bunge Limited
- KRBL Ltd.
- Buhler Group
- LT Foods Limited
- Wilmar International Ltd
North America Fortified Rice Market Report Segmentation
By End User
- Off-trade
- Supermarkets & Hypermarkets
- Convenience Stores
- Online stores
- Specialty Stores
- Other Off-trade Type
- On-Trade
By Category
- Conventional
- Organic
By Nutrient
- Iron
- Vitamin
- Zinc
- Minerals
By Country
- US
- Canada
- Mexico
- Rest of North America
Table of Contents
Chapter 1. Market Scope & Methodology
- 1.1 Market Definition
- 1.2 Objectives
- 1.3 Market Scope
- 1.4 Segmentation
- 1.4.1 North America Fortified Rice Market, by End User
- 1.4.2 North America Fortified Rice Market, by Category
- 1.4.3 North America Fortified Rice Market, by Nutrient
- 1.4.4 North America Fortified Rice Market, by Country
- 1.5 Methodology for the research
Chapter 2. Market at a Glance
- 2.1 Key Highlights
Chapter 3. Market Overview
- 3.1 Introduction
- 3.1.1 Overview
- 3.2 Key Impacting the Market
- 3.2.1 Market Drivers
- 3.2.2 Market Restraints
- 3.2.3 Market Opportunities
- 3.2.4 Market Challenges
Chapter 4. Market Trends - North America Fortified Rice Market
Chapter 5. State of Competition - North America Fortified Rice Market
Chapter 6. Competition Analysis - Global
- 6.1 Market Share Analysis, 2024
- 6.2 Porter Five Forces Analysis
Chapter 7. Value Chain Analysis of Fortified Rice Market
Chapter 8. PLC (Product Life Cycle) - Fortified Rice Market
Chapter 9. Market consolidation - Fortified Rice Market
Chapter 10. Key Customer Criteria - Fortified Rice Market
Chapter 11. North America Fortified Rice Market by End User
- 11.1 North America Off-trade Market by Region
- 11.2 North America Fortified Rice Market by Off-trade Type
- 11.2.1 North America Supermarkets & Hypermarkets Market by Country
- 11.2.2 North America Convenience Stores Market by Country
- 11.2.3 North America Online stores Market by Country
- 11.2.4 North America Specialty Stores Market by Country
- 11.2.5 North America Other Off-trade Type Market by Country
- 11.3 North America On-Trade Market by Region
Chapter 12. North America Fortified Rice Market by Category
- 12.1 North America Conventional Market by Country
- 12.2 North America Organic Market by Country
Chapter 13. North America Fortified Rice Market by Nutrient
- 13.1 North America Iron Market by Country
- 13.2 North America Vitamin Market by Country
- 13.3 North America Zinc Market by Country
- 13.4 North America Minerals Market by Country
Chapter 14. North America Fortified Rice Market by Country
- 14.1 US Fortified Rice Market
- 14.1.1 US Fortified Rice Market by End User
- 14.1.1.1 US Fortified Rice Market by Off-trade Type
- 14.1.2 US Fortified Rice Market by Category
- 14.1.3 US Fortified Rice Market by Nutrient
- 14.1.1 US Fortified Rice Market by End User
- 14.2 Canada Fortified Rice Market
- 14.2.1 Canada Fortified Rice Market by End User
- 14.2.1.1 Canada Fortified Rice Market by Off-trade Type
- 14.2.2 Canada Fortified Rice Market by Category
- 14.2.3 Canada Fortified Rice Market by Nutrient
- 14.2.1 Canada Fortified Rice Market by End User
- 14.3 Mexico Fortified Rice Market
- 14.3.1 Mexico Fortified Rice Market by End User
- 14.3.1.1 Mexico Fortified Rice Market by Off-trade Type
- 14.3.2 Mexico Fortified Rice Market by Category
- 14.3.3 Mexico Fortified Rice Market by Nutrient
- 14.3.1 Mexico Fortified Rice Market by End User
- 14.4 Rest of North America Fortified Rice Market
- 14.4.1 Rest of North America Fortified Rice Market by End User
- 14.4.1.1 Rest of North America Fortified Rice Market by Off-trade Type
- 14.4.2 Rest of North America Fortified Rice Market by Category
- 14.4.3 Rest of North America Fortified Rice Market by Nutrient
- 14.4.1 Rest of North America Fortified Rice Market by End User
Chapter 15. Company Profiles
- 15.1 DSM-Firmenich
- 15.1.1 Company Overview
- 15.1.2 Financial Analysis
- 15.1.3 Segmental and Regional Analysis
- 15.1.4 Research & Development Expenses
- 15.1.5 SWOT Analysis
- 15.2 BASF SE
- 15.2.1 Company Overview
- 15.2.2 Financial Analysis
- 15.2.3 Segmental and Regional Analysis
- 15.2.4 Research & Development Expenses
- 15.2.5 SWOT Analysis
- 15.3 Cargill, Incorporated
- 15.3.1 Company Overview
- 15.3.2 SWOT Analysis
- 15.4 Olam International Limited
- 15.4.1 Company Overview
- 15.4.2 Financial Analysis
- 15.4.3 Segmental and Regional Analysis
- 15.5 General Mills, Inc.
- 15.5.1 Company Overview
- 15.5.2 Financial Analysis
- 15.5.3 Segmental and Regional Analysis
- 15.5.4 Research & Development Expense
- 15.5.5 SWOT Analysis
- 15.6 Bunge Limited
- 15.6.1 Company Overview
- 15.6.2 Financial Analysis
- 15.6.3 Segmental and Regional Analysis
- 15.6.4 Research & Development Expense
- 15.6.5 SWOT Analysis
- 15.7 KRBL Ltd.
- 15.7.1 Company Overview
- 15.7.2 SWOT Analysis
- 15.8 Buhler Group
- 15.8.1 Company Overview
- 15.8.2 Financial Analysis
- 15.8.3 Segmental and Regional Analysis
- 15.8.4 Research & Development Expense
- 15.9 LT Foods Limited
- 15.9.1 Company Overview
- 15.9.2 Financial Analysis
- 15.9.3 Regional Analysis
- 15.9.4 Research & Development Expenses
- 15.0. Wilmar International Ltd.
- 15.10.1 Company Overview
- 15.10.2 Financial Analysis
- 15.10.3 Segmental and Regional Analysis
LIST OF TABLES
- TABLE 1 North America Fortified Rice Market, 2021 - 2024, USD Million
- TABLE 2 North America Fortified Rice Market, 2025 - 2032, USD Million
- TABLE 3 Key Customer Criteria - Fortified Rice Market
- TABLE 4 North America Fortified Rice Market by End User, 2021 - 2024, USD Million
- TABLE 5 North America Fortified Rice Market by End User, 2025 - 2032, USD Million
- TABLE 6 North America Off-trade Market by Region, 2021 - 2024, USD Million
- TABLE 7 North America Off-trade Market by Region, 2025 - 2032, USD Million
- TABLE 8 North America Fortified Rice Market by Off-trade Type, 2021 - 2024, USD Million
- TABLE 9 North America Fortified Rice Market by Off-trade Type, 2025 - 2032, USD Million
- TABLE 10 North America Supermarkets & Hypermarkets Market by Country, 2021 - 2024, USD Million
- TABLE 11 North America Supermarkets & Hypermarkets Market by Country, 2025 - 2032, USD Million
- TABLE 12 North America Convenience Stores Market by Country, 2021 - 2024, USD Million
- TABLE 13 North America Convenience Stores Market by Country, 2025 - 2032, USD Million
- TABLE 14 North America Online stores Market by Country, 2021 - 2024, USD Million
- TABLE 15 North America Online stores Market by Country, 2025 - 2032, USD Million
- TABLE 16 North America Specialty Stores Market by Country, 2021 - 2024, USD Million
- TABLE 17 North America Specialty Stores Market by Country, 2025 - 2032, USD Million
- TABLE 18 North America Other Off-trade Type Market by Country, 2021 - 2024, USD Million
- TABLE 19 North America Other Off-trade Type Market by Country, 2025 - 2032, USD Million
- TABLE 20 North America On-Trade Market by Region, 2021 - 2024, USD Million
- TABLE 21 North America On-Trade Market by Region, 2025 - 2032, USD Million
- TABLE 22 North America Fortified Rice Market by Category, 2021 - 2024, USD Million
- TABLE 23 North America Fortified Rice Market by Category, 2025 - 2032, USD Million
- TABLE 24 North America Conventional Market by Country, 2021 - 2024, USD Million
- TABLE 25 North America Conventional Market by Country, 2025 - 2032, USD Million
- TABLE 26 North America Organic Market by Country, 2021 - 2024, USD Million
- TABLE 27 North America Organic Market by Country, 2025 - 2032, USD Million
- TABLE 28 North America Fortified Rice Market by Nutrient, 2021 - 2024, USD Million
- TABLE 29 North America Fortified Rice Market by Nutrient, 2025 - 2032, USD Million
- TABLE 30 North America Iron Market by Country, 2021 - 2024, USD Million
- TABLE 31 North America Iron Market by Country, 2025 - 2032, USD Million
- TABLE 32 North America Vitamin Market by Country, 2021 - 2024, USD Million
- TABLE 33 North America Vitamin Market by Country, 2025 - 2032, USD Million
- TABLE 34 North America Zinc Market by Country, 2021 - 2024, USD Million
- TABLE 35 North America Zinc Market by Country, 2025 - 2032, USD Million
- TABLE 36 North America Minerals Market by Country, 2021 - 2024, USD Million
- TABLE 37 North America Minerals Market by Country, 2025 - 2032, USD Million
- TABLE 38 North America Fortified Rice Market by Country, 2021 - 2024, USD Million
- TABLE 39 North America Fortified Rice Market by Country, 2025 - 2032, USD Million
- TABLE 40 US Fortified Rice Market, 2021 - 2024, USD Million
- TABLE 41 US Fortified Rice Market, 2025 - 2032, USD Million
- TABLE 42 US Fortified Rice Market by End User, 2021 - 2024, USD Million
- TABLE 43 US Fortified Rice Market by End User, 2025 - 2032, USD Million
- TABLE 44 US Fortified Rice Market by Off-trade Type, 2021 - 2024, USD Million
- TABLE 45 US Fortified Rice Market by Off-trade Type, 2025 - 2032, USD Million
- TABLE 46 US Fortified Rice Market by Category, 2021 - 2024, USD Million
- TABLE 47 US Fortified Rice Market by Category, 2025 - 2032, USD Million
- TABLE 48 US Fortified Rice Market by Nutrient, 2021 - 2024, USD Million
- TABLE 49 US Fortified Rice Market by Nutrient, 2025 - 2032, USD Million
- TABLE 50 Canada Fortified Rice Market, 2021 - 2024, USD Million
- TABLE 51 Canada Fortified Rice Market, 2025 - 2032, USD Million
- TABLE 52 Canada Fortified Rice Market by End User, 2021 - 2024, USD Million
- TABLE 53 Canada Fortified Rice Market by End User, 2025 - 2032, USD Million
- TABLE 54 Canada Fortified Rice Market by Off-trade Type, 2021 - 2024, USD Million
- TABLE 55 Canada Fortified Rice Market by Off-trade Type, 2025 - 2032, USD Million
- TABLE 56 Canada Fortified Rice Market by Category, 2021 - 2024, USD Million
- TABLE 57 Canada Fortified Rice Market by Category, 2025 - 2032, USD Million
- TABLE 58 Canada Fortified Rice Market by Nutrient, 2021 - 2024, USD Million
- TABLE 59 Canada Fortified Rice Market by Nutrient, 2025 - 2032, USD Million
- TABLE 60 Mexico Fortified Rice Market, 2021 - 2024, USD Million
- TABLE 61 Mexico Fortified Rice Market, 2025 - 2032, USD Million
- TABLE 62 Mexico Fortified Rice Market by End User, 2021 - 2024, USD Million
- TABLE 63 Mexico Fortified Rice Market by End User, 2025 - 2032, USD Million
- TABLE 64 Mexico Fortified Rice Market by Off-trade Type, 2021 - 2024, USD Million
- TABLE 65 Mexico Fortified Rice Market by Off-trade Type, 2025 - 2032, USD Million
- TABLE 66 Mexico Fortified Rice Market by Category, 2021 - 2024, USD Million
- TABLE 67 Mexico Fortified Rice Market by Category, 2025 - 2032, USD Million
- TABLE 68 Mexico Fortified Rice Market by Nutrient, 2021 - 2024, USD Million
- TABLE 69 Mexico Fortified Rice Market by Nutrient, 2025 - 2032, USD Million
- TABLE 70 Rest of North America Fortified Rice Market, 2021 - 2024, USD Million
- TABLE 71 Rest of North America Fortified Rice Market, 2025 - 2032, USD Million
- TABLE 72 Rest of North America Fortified Rice Market by End User, 2021 - 2024, USD Million
- TABLE 73 Rest of North America Fortified Rice Market by End User, 2025 - 2032, USD Million
- TABLE 74 Rest of North America Fortified Rice Market by Off-trade Type, 2021 - 2024, USD Million
- TABLE 75 Rest of North America Fortified Rice Market by Off-trade Type, 2025 - 2032, USD Million
- TABLE 76 Rest of North America Fortified Rice Market by Category, 2021 - 2024, USD Million
- TABLE 77 Rest of North America Fortified Rice Market by Category, 2025 - 2032, USD Million
- TABLE 78 Rest of North America Fortified Rice Market by Nutrient, 2021 - 2024, USD Million
- TABLE 79 Rest of North America Fortified Rice Market by Nutrient, 2025 - 2032, USD Million
- TABLE 80 Key Information - dsm-firmenich
- TABLE 81 Key Information - BASF SE
- TABLE 82 Key Information - Cargill, Incorporated
- TABLE 83 key Information - Olam International Limited
- TABLE 84 Key Information - General Mills, Inc.
- TABLE 85 Key Information - Bunge Limited
- TABLE 86 Key Information - KRBL Ltd.
- TABLE 87 Key Information - Buhler Group
- TABLE 88 Key Information - LT Foods limited
- TABLE 89 Key Information - Wilmar International Ltd
LIST OF FIGURES
- FIG 1 Methodology for the research
- FIG 2 North America Fortified Rice Market, 2021 - 2032, USD Million
- FIG 3 Key Impacting Fortified Rice Market
- FIG 4 Market Share Analysis, 2024
- FIG 5 Porter's Five Forces Analysis - Fortified Rice Market
- FIG 6 Value Chain Analysis of Fortified Rice Market
- FIG 7 Key Customer Criteria - Fortified Rice Market
- FIG 8 North America Fortified Rice Market share by End User, 2024
- FIG 9 North America Fortified Rice Market share by End User, 2032
- FIG 10 North America Fortified Rice Market by End User, 2021 - 2032, USD Million
- FIG 11 North America Fortified Rice Market share by Category, 2024
- FIG 12 North America Fortified Rice Market share by Category, 2032
- FIG 13 North America Fortified Rice Market by Category, 2021 - 2032, USD Million
- FIG 14 North America Fortified Rice Market share by Nutrient, 2024
- FIG 15 North America Fortified Rice Market share by Nutrient, 2032
- FIG 16 North America Fortified Rice Market by Nutrient, 2021 - 2032, USD Million
- FIG 17 North America Fortified Rice Market share by Country, 2024
- FIG 18 North America Fortified Rice Market share by Country, 2032
- FIG 19 North America Fortified Rice Market by Country, 2021 - 2032, USD Million
- FIG 20 SWOT Analysis: DSM-Firmenich
- FIG 21 SWOT Analysis: BASF SE
- FIG 22 SWOT Analysis: Cargill, Incorporated
- FIG 23 Swot Analysis: General Mills, Inc.
- FIG 24 SWOT Analysis: Bunge Limited
- FIG 25 Swot Analysis: KRBL Ltd.
