Europe AI Search Engine Market Size, Share & Industry Analysis Report By Organization Size, By Deployment, By Technology, By End Use, By Country and Growth Forecast, 2025

List of Tables

The Europe AI Search Engine Market would witness market growth of 13.0% CAGR during the forecast period (2025-2032).

The Germany market dominated the Europe AI Search Engine Market by Country in 2024, and would continue to be a dominant market till 2032; thereby, achieving a market value of $1,765.8 million by 2032. The UK market is exhibiting a CAGR of 11.8% during (2025 - 2032). Additionally, The France market would experience a CAGR of 13.8% during (2025 - 2032). The Germany and UK led the Europe AI Search Engine Market by Country with a market share of 19% and 16.7% in 2024. The Spain market is expected to witness a CAGR of 14.4% during throughout the forecast period.

The European AI search engine market has changed in a unique way because of things like regulatory foresight, cultural priorities, and the adoption of new technologies. In Europe, privacy, fairness, and accountability are built into search innovation. Global standards are set by laws like the GDPR, the Digital Services Act, and the upcoming AI Act. This regulatory leadership made big companies like Google and Microsoft redesign their systems to be more open, get consent, and give users more control. At the same time, it made room for regional companies and academic collaborations to make search engines that put privacy first and work in multiple languages. With help from EU programs like Horizon Europe and GAIA-X, the area has created an environment where compliance, ethical AI, and diversity are all competitive advantages.

Competition in Europe is a mix of the power of big U.S. companies, the growth of local options, and the effects of rules. Google is still the market leader, but it is always being watched and sued for antitrust violations. Microsoft, on the other hand, has found a niche in the business and government sectors by using compliance and data sovereignty strategies. Local companies like Qwant and projects led by academics stress trust, explainability, and cultural diversity, with policies that support sovereignty. Regulation itself is both a limit and a leveler. It makes sure that success in Europe depends not only on technical skill but also on following the law and social norms. This makes the region a global model for responsible AI search development.

Deployment Outlook

Based on Deployment, the market is segmented into Cloud, and On-premises. With a compound annual growth rate (CAGR) of 11.3% over the projection period, the Cloud Market, dominate the UK AI Search Engine Market by Deployment in 2024 and would be a prominent market until 2032. The On-premises market is expected to witness a CAGR of 12.5% during (2025 - 2032).

End Use Outlook

Based on End Use, the market is segmented into Retail & E-commerce, IT & Telecom, BFSI, Healthcare, Media & Entertainment, Education, Travel & Hospitality, Manufacturing, and Other End Uses. The Retail & E-commerce market segment dominated the Germany AI Search Engine Market by End Use is expected to grow at a CAGR of 9 % during the forecast period thereby continuing its dominance until 2032. Also, The Travel & Hospitality market is anticipated to grow as a CAGR of 12.3 % during the forecast period during (2025 - 2032).

Country Outlook

Germany is an important market for AI-powered search engines in Europe because it has a lot of internet users, users who are good with technology, and a strict data protection culture under GDPR. The country's strong focus on privacy creates a need for AI search solutions that are open, safe, and accountable. This makes the country a testing ground for new ideas that put privacy first. Regulatory scrutiny, demand from businesses in fields like healthcare, finance, and automotive, and government support through AI strategies and research funding all help adoption. AI-generated search summaries, more businesses using cognitive search, and the rise of voice and conversational search are all important trends. Google is the most popular search engine for consumers, but smaller companies like Ecosia and Qwant are using ethical and privacy-focused positioning to compete. New competitors can also take advantage of rules like the Digital Markets Act.

List of Key Companies Profiled

Google LLC
Microsoft Corporation
OpenAI, LLC
Baidu, Inc.
Perplexity AI
Anthropic PBC
DeepSeek
Komo.ai
You.com
Phind

Europe AI Search Engine Market Report Segmentation

By Organization Size

Large Enterprises
SMEs

By Deployment

Cloud
On-premises

By Technology

Machine Learning
Natural Language Processing (NLP)
Generative AI
Computer Vision
Other Technology

By End Use

Retail & E-commerce
IT & Telecom
BFSI
Healthcare
Media & Entertainment
Education
Travel & Hospitality
Manufacturing
Other End Uses

By Country

Germany
UK
France
Russia
Spain
Italy
Rest of Europe

Chapter 1. Market Scope & Methodology

1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
- 1.4.1 Europe AI Search Engine Market, by Organization Size
- 1.4.2 Europe AI Search Engine Market, by Deployment
- 1.4.3 Europe AI Search Engine Market, by Technology
- 1.4.4 Europe AI Search Engine Market, by End Use
- 1.4.5 Europe AI Search Engine Market, by Country
1.5 Methodology for the research

Chapter 2. Market at a Glance

2.1 Key Highlights

Chapter 3. Market Overview

3.1 Introduction
- 3.1.1 Overview
  - 3.1.1.1 Market Composition and Scenario
3.2 Key Factors Impacting the Market
- 3.2.1 Market Drivers
- 3.2.2 Market Restraints
- 3.2.3 Market Opportunities
- 3.2.4 Market Challenges

Chapter 4. Market Trends - Europe AI Search Engine Market

Chapter 5. State of Competition - Europe AI Search Engine Market

Chapter 6. Value Chain Analysis of AI Search Engine Market

Chapter 7. Product Life Cycle - AI Search Engine Market

Chapter 8. Market Consolidation - AI Search Engine Market

Chapter 9. Key Customer Criteria - AI Search Engine Market

Chapter 10. Competition Analysis - Global

10.1 KBV Cardinal Matrix
10.2 Recent Industry Wide Strategic Developments
- 10.2.1 Partnerships, Collaborations and Agreements
- 10.2.2 Product Launches and Product Expansions
10.3 Top Winning Strategies
- 10.3.1 Key Leading Strategies: Percentage Distribution (2021-2025)
10.4 Porter Five Forces Analysis

Chapter 11. Europe AI Search Engine Market by Organization Size

11.1 Europe Large Enterprises Market by Country
11.2 Europe SMEs Market by Country

Chapter 12. Europe AI Search Engine Market by Deployment

12.1 Europe Cloud Market by Country
12.2 Europe On-premises Market by Country

Chapter 13. Europe AI Search Engine Market by Technology

13.1 Europe Machine Learning Market by Country
13.2 Europe Natural Language Processing (NLP) Market by Country
13.3 Europe Generative AI Market by Country
13.4 Europe Computer Vision Market by Country
13.5 Europe Other Technology Market by Country

Chapter 14. Europe AI Search Engine Market by End Use

14.1 Europe Retail & E-commerce Market by Country
14.2 Europe IT & Telecom Market by Country
14.3 Europe BFSI Market by Country
14.4 Europe Healthcare Market by Country
14.5 Europe Media & Entertainment Market by Country
14.6 Europe Education Market by Country
14.7 Europe Travel & Hospitality Market by Country
14.8 Europe Manufacturing Market by Country
14.9 Europe Other End Uses Market by Country

Chapter 15. Europe AI Search Engine Market by Country

15.1 Germany AI Search Engine Market
- 15.1.1 Germany AI Search Engine Market by Organization Size
- 15.1.2 Germany AI Search Engine Market by Deployment
- 15.1.3 Germany AI Search Engine Market by Technology
- 15.1.4 Germany AI Search Engine Market by End Use
15.2 UK AI Search Engine Market
- 15.2.1 UK AI Search Engine Market by Organization Size
- 15.2.2 UK AI Search Engine Market by Deployment
- 15.2.3 UK AI Search Engine Market by Technology
- 15.2.4 UK AI Search Engine Market by End Use
15.3 France AI Search Engine Market
- 15.3.1 France AI Search Engine Market by Organization Size
- 15.3.2 France AI Search Engine Market by Deployment
- 15.3.3 France AI Search Engine Market by Technology
- 15.3.4 France AI Search Engine Market by End Use
15.4 Russia AI Search Engine Market
- 15.4.1 Russia AI Search Engine Market by Organization Size
- 15.4.2 Russia AI Search Engine Market by Deployment
- 15.4.3 Russia AI Search Engine Market by Technology
- 15.4.4 Russia AI Search Engine Market by End Use
15.5 Spain AI Search Engine Market
- 15.5.1 Spain AI Search Engine Market by Organization Size
- 15.5.2 Spain AI Search Engine Market by Deployment
- 15.5.3 Spain AI Search Engine Market by Technology
- 15.5.4 Spain AI Search Engine Market by End Use
15.6 Italy AI Search Engine Market
- 15.6.1 Italy AI Search Engine Market by Organization Size
- 15.6.2 Italy AI Search Engine Market by Deployment
- 15.6.3 Italy AI Search Engine Market by Technology
- 15.6.4 Italy AI Search Engine Market by End Use
15.7 Rest of Europe AI Search Engine Market
- 15.7.1 Rest of Europe AI Search Engine Market by Organization Size
- 15.7.2 Rest of Europe AI Search Engine Market by Deployment
- 15.7.3 Rest of Europe AI Search Engine Market by Technology
- 15.7.4 Rest of Europe AI Search Engine Market by End Use

Chapter 16. Company Profiles

16.1 Google LLC
- 16.1.1 Company Overview
- 16.1.2 Financial Analysis
- 16.1.3 Segmental and Regional Analysis
- 16.1.4 Research & Development Expenses
- 16.1.5 Recent strategies and developments:
  - 16.1.5.1 Product Launches and Product Expansions:
- 16.1.6 SWOT Analysis
16.2 Microsoft Corporation
- 16.2.1 Company Overview
- 16.2.2 Financial Analysis
- 16.2.3 Segmental and Regional Analysis
- 16.2.4 Research & Development Expenses
- 16.2.5 Recent strategies and developments:
  - 16.2.5.1 Product Launches and Product Expansions:
- 16.2.6 SWOT Analysis
16.3 OpenAI, LLC
- 16.3.1 Company Overview
- 16.3.2 Recent strategies and developments:
  - 16.3.2.1 Product Launches and Product Expansions:
- 16.3.3 SWOT Analysis
16.4 Baidu, Inc.
- 16.4.1 Company Overview
- 16.4.2 Financial Analysis
- 16.4.3 Segmental Analysis
- 16.4.4 Research & Development Expenses
- 16.4.5 Recent strategies and developments:
  - 16.4.5.1 Product Launches and Product Expansions:
- 16.4.6 SWOT Analysis
16.5 Perplexity AI
- 16.5.1 Company Overview
- 16.5.2 Recent strategies and developments:
  - 16.5.2.1 Partnerships, Collaborations, and Agreements:
  - 16.5.2.2 Product Launches and Product Expansions:
16.6 Anthropic PBC
- 16.6.1 Company Overview
- 16.6.2 Recent strategies and developments:
  - 16.6.2.1 Product Launches and Product Expansions:
16.7 DeepSeek
- 16.7.1 Company Overview
16.8 Komo.ai
- 16.8.1 Company Overview
16.9 You.com
- 16.9.1 Company Overview
- 16.9.2 Recent strategies and developments:
  - 16.9.2.1 Partnerships, Collaborations, and Agreements:
  - 16.9.2.2 Product Launches and Product Expansions:
16.10. Phind
- 16.10.1 Company Overview

LIST OF TABLES

TABLE 1 Europe AI Search Engine Market, 2021 - 2024, USD Million
TABLE 2 Europe AI Search Engine Market, 2025 - 2032, USD Million
TABLE 3 Key Customer Criteria - AI Search Engine Market
TABLE 4 Partnerships, Collaborations and Agreements- AI Search Engine Market
TABLE 5 Product Launches And Product Expansions- AI Search Engine Market
TABLE 6 Europe AI Search Engine Market by Organization Size, 2021 - 2024, USD Million
TABLE 7 Europe AI Search Engine Market by Organization Size, 2025 - 2032, USD Million
TABLE 8 Europe Large Enterprises Market by Country, 2021 - 2024, USD Million
TABLE 9 Europe Large Enterprises Market by Country, 2025 - 2032, USD Million
TABLE 10 Europe SMEs Market by Country, 2021 - 2024, USD Million
TABLE 11 Europe SMEs Market by Country, 2025 - 2032, USD Million
TABLE 12 Europe AI Search Engine Market by Deployment, 2021 - 2024, USD Million
TABLE 13 Europe AI Search Engine Market by Deployment, 2025 - 2032, USD Million
TABLE 14 Europe Cloud Market by Country, 2021 - 2024, USD Million
TABLE 15 Europe Cloud Market by Country, 2025 - 2032, USD Million
TABLE 16 Europe On-premises Market by Country, 2021 - 2024, USD Million
TABLE 17 Europe On-premises Market by Country, 2025 - 2032, USD Million
TABLE 18 Europe AI Search Engine Market by Technology, 2021 - 2024, USD Million
TABLE 19 Europe AI Search Engine Market by Technology, 2025 - 2032, USD Million
TABLE 20 Europe Machine Learning Market by Country, 2021 - 2024, USD Million
TABLE 21 Europe Machine Learning Market by Country, 2025 - 2032, USD Million
TABLE 22 Europe Natural Language Processing (NLP) Market by Country, 2021 - 2024, USD Million
TABLE 23 Europe Natural Language Processing (NLP) Market by Country, 2025 - 2032, USD Million
TABLE 24 Europe Generative AI Market by Country, 2021 - 2024, USD Million
TABLE 25 Europe Generative AI Market by Country, 2025 - 2032, USD Million
TABLE 26 Europe Computer Vision Market by Country, 2021 - 2024, USD Million
TABLE 27 Europe Computer Vision Market by Country, 2025 - 2032, USD Million
TABLE 28 Europe Other Technology Market by Country, 2021 - 2024, USD Million
TABLE 29 Europe Other Technology Market by Country, 2025 - 2032, USD Million
TABLE 30 Europe AI Search Engine Market by End Use, 2021 - 2024, USD Million
TABLE 31 Europe AI Search Engine Market by End Use, 2025 - 2032, USD Million
TABLE 32 Europe Retail & E-commerce Market by Country, 2021 - 2024, USD Million
TABLE 33 Europe Retail & E-commerce Market by Country, 2025 - 2032, USD Million
TABLE 34 Europe IT & Telecom Market by Country, 2021 - 2024, USD Million
TABLE 35 Europe IT & Telecom Market by Country, 2025 - 2032, USD Million
TABLE 36 Europe BFSI Market by Country, 2021 - 2024, USD Million
TABLE 37 Europe BFSI Market by Country, 2025 - 2032, USD Million
TABLE 38 Europe Healthcare Market by Country, 2021 - 2024, USD Million
TABLE 39 Europe Healthcare Market by Country, 2025 - 2032, USD Million
TABLE 40 Europe Media & Entertainment Market by Country, 2021 - 2024, USD Million
TABLE 41 Europe Media & Entertainment Market by Country, 2025 - 2032, USD Million
TABLE 42 Europe Education Market by Country, 2021 - 2024, USD Million
TABLE 43 Europe Education Market by Country, 2025 - 2032, USD Million
TABLE 44 Europe Travel & Hospitality Market by Country, 2021 - 2024, USD Million
TABLE 45 Europe Travel & Hospitality Market by Country, 2025 - 2032, USD Million
TABLE 46 Europe Manufacturing Market by Country, 2021 - 2024, USD Million
TABLE 47 Europe Manufacturing Market by Country, 2025 - 2032, USD Million
TABLE 48 Europe Other End Uses Market by Country, 2021 - 2024, USD Million
TABLE 49 Europe Other End Uses Market by Country, 2025 - 2032, USD Million
TABLE 50 Europe AI Search Engine Market by Country, 2021 - 2024, USD Million
TABLE 51 Europe AI Search Engine Market by Country, 2025 - 2032, USD Million
TABLE 52 Germany AI Search Engine Market, 2021 - 2024, USD Million
TABLE 53 Germany AI Search Engine Market, 2025 - 2032, USD Million
TABLE 54 Germany AI Search Engine Market by Organization Size, 2021 - 2024, USD Million
TABLE 55 Germany AI Search Engine Market by Organization Size, 2025 - 2032, USD Million
TABLE 56 Germany AI Search Engine Market by Deployment, 2021 - 2024, USD Million
TABLE 57 Germany AI Search Engine Market by Deployment, 2025 - 2032, USD Million
TABLE 58 Germany AI Search Engine Market by Technology, 2021 - 2024, USD Million
TABLE 59 Germany AI Search Engine Market by Technology, 2025 - 2032, USD Million
TABLE 60 Germany AI Search Engine Market by End Use, 2021 - 2024, USD Million
TABLE 61 Germany AI Search Engine Market by End Use, 2025 - 2032, USD Million
TABLE 62 UK AI Search Engine Market, 2021 - 2024, USD Million
TABLE 63 UK AI Search Engine Market, 2025 - 2032, USD Million
TABLE 64 UK AI Search Engine Market by Organization Size, 2021 - 2024, USD Million
TABLE 65 UK AI Search Engine Market by Organization Size, 2025 - 2032, USD Million
TABLE 66 UK AI Search Engine Market by Deployment, 2021 - 2024, USD Million
TABLE 67 UK AI Search Engine Market by Deployment, 2025 - 2032, USD Million
TABLE 68 UK AI Search Engine Market by Technology, 2021 - 2024, USD Million
TABLE 69 UK AI Search Engine Market by Technology, 2025 - 2032, USD Million
TABLE 70 UK AI Search Engine Market by End Use, 2021 - 2024, USD Million
TABLE 71 UK AI Search Engine Market by End Use, 2025 - 2032, USD Million
TABLE 72 France AI Search Engine Market, 2021 - 2024, USD Million
TABLE 73 France AI Search Engine Market, 2025 - 2032, USD Million
TABLE 74 France AI Search Engine Market by Organization Size, 2021 - 2024, USD Million
TABLE 75 France AI Search Engine Market by Organization Size, 2025 - 2032, USD Million
TABLE 76 France AI Search Engine Market by Deployment, 2021 - 2024, USD Million
TABLE 77 France AI Search Engine Market by Deployment, 2025 - 2032, USD Million
TABLE 78 France AI Search Engine Market by Technology, 2021 - 2024, USD Million
TABLE 79 France AI Search Engine Market by Technology, 2025 - 2032, USD Million
TABLE 80 France AI Search Engine Market by End Use, 2021 - 2024, USD Million
TABLE 81 France AI Search Engine Market by End Use, 2025 - 2032, USD Million
TABLE 82 Russia AI Search Engine Market, 2021 - 2024, USD Million
TABLE 83 Russia AI Search Engine Market, 2025 - 2032, USD Million
TABLE 84 Russia AI Search Engine Market by Organization Size, 2021 - 2024, USD Million
TABLE 85 Russia AI Search Engine Market by Organization Size, 2025 - 2032, USD Million
TABLE 86 Russia AI Search Engine Market by Deployment, 2021 - 2024, USD Million
TABLE 87 Russia AI Search Engine Market by Deployment, 2025 - 2032, USD Million
TABLE 88 Russia AI Search Engine Market by Technology, 2021 - 2024, USD Million
TABLE 89 Russia AI Search Engine Market by Technology, 2025 - 2032, USD Million
TABLE 90 Russia AI Search Engine Market by End Use, 2021 - 2024, USD Million
TABLE 91 Russia AI Search Engine Market by End Use, 2025 - 2032, USD Million
TABLE 92 Spain AI Search Engine Market, 2021 - 2024, USD Million
TABLE 93 Spain AI Search Engine Market, 2025 - 2032, USD Million
TABLE 94 Spain AI Search Engine Market by Organization Size, 2021 - 2024, USD Million
TABLE 95 Spain AI Search Engine Market by Organization Size, 2025 - 2032, USD Million
TABLE 96 Spain AI Search Engine Market by Deployment, 2021 - 2024, USD Million
TABLE 97 Spain AI Search Engine Market by Deployment, 2025 - 2032, USD Million
TABLE 98 Spain AI Search Engine Market by Technology, 2021 - 2024, USD Million
TABLE 99 Spain AI Search Engine Market by Technology, 2025 - 2032, USD Million
TABLE 100 Spain AI Search Engine Market by End Use, 2021 - 2024, USD Million
TABLE 101 Spain AI Search Engine Market by End Use, 2025 - 2032, USD Million
TABLE 102 Italy AI Search Engine Market, 2021 - 2024, USD Million
TABLE 103 Italy AI Search Engine Market, 2025 - 2032, USD Million
TABLE 104 Italy AI Search Engine Market by Organization Size, 2021 - 2024, USD Million
TABLE 105 Italy AI Search Engine Market by Organization Size, 2025 - 2032, USD Million
TABLE 106 Italy AI Search Engine Market by Deployment, 2021 - 2024, USD Million
TABLE 107 Italy AI Search Engine Market by Deployment, 2025 - 2032, USD Million
TABLE 108 Italy AI Search Engine Market by Technology, 2021 - 2024, USD Million
TABLE 109 Italy AI Search Engine Market by Technology, 2025 - 2032, USD Million
TABLE 110 Italy AI Search Engine Market by End Use, 2021 - 2024, USD Million
TABLE 111 Italy AI Search Engine Market by End Use, 2025 - 2032, USD Million
TABLE 112 Rest of Europe AI Search Engine Market, 2021 - 2024, USD Million
TABLE 113 Rest of Europe AI Search Engine Market, 2025 - 2032, USD Million
TABLE 114 Rest of Europe AI Search Engine Market by Organization Size, 2021 - 2024, USD Million
TABLE 115 Rest of Europe AI Search Engine Market by Organization Size, 2025 - 2032, USD Million
TABLE 116 Rest of Europe AI Search Engine Market by Deployment, 2021 - 2024, USD Million
TABLE 117 Rest of Europe AI Search Engine Market by Deployment, 2025 - 2032, USD Million
TABLE 118 Rest of Europe AI Search Engine Market by Technology, 2021 - 2024, USD Million
TABLE 119 Rest of Europe AI Search Engine Market by Technology, 2025 - 2032, USD Million
TABLE 120 Rest of Europe AI Search Engine Market by End Use, 2021 - 2024, USD Million
TABLE 121 Rest of Europe AI Search Engine Market by End Use, 2025 - 2032, USD Million
TABLE 122 Key Information - Google LLC
TABLE 123 Key Information - Microsoft Corporation
TABLE 124 Key Information - OpenAI, LLC
TABLE 125 Key Information - Baidu, Inc.
TABLE 126 Key Information - Perplexity AI
TABLE 127 Key Information - Anthropic PBC
TABLE 128 Key Information - DeepSeek
TABLE 129 Key Information - Komo.ai
TABLE 130 Key Information - You.com
TABLE 131 Key Information - Phind

LIST OF FIGURES

FIG 1 Methodology for the research
FIG 2 Europe AI Search Engine Market, 2021 - 2032, USD Million
FIG 3 Key Factors Impacting Europe ai search engine Market
FIG 4 Value Chain Analysis of AI Search Engine Market
FIG 5 Product Life Cycle - AI Search Engine Market
FIG 6 Market Consolidation - AI Search Engine Market
FIG 7 Key Customer Criteria - AI Search Engine Market
FIG 8 KBV Cardinal Matrix
FIG 9 Key Leading Strategies: Percentage Distribution (2021-2025)
FIG 10 Porter's Five Forces Analysis - AI Search Engine Market
FIG 11 Europe AI Search Engine Market share by Organization Size, 2024
FIG 12 Europe AI Search Engine Market share by Organization Size, 2032
FIG 13 Europe AI Search Engine Market by Organization Size, 2021 - 2032, USD Million
FIG 14 Europe AI Search Engine Market share by Deployment, 2024
FIG 15 Europe AI Search Engine Market share by Deployment, 2032
FIG 16 Europe AI Search Engine Market by Deployment, 2021 - 2032, USD Million
FIG 17 Europe AI Search Engine Market share by Technology, 2024
FIG 18 Europe AI Search Engine Market share by Technology, 2032
FIG 19 Europe AI Search Engine Market by Technology, 2021 - 2032, USD Million
FIG 20 Europe AI Search Engine Market share by End Use, 2024
FIG 21 Europe AI Search Engine Market share by End Use, 2032
FIG 22 Europe AI Search Engine Market by End Use, 2021 - 2032, USD Million
FIG 23 Europe AI Search Engine Market share by Country, 2024
FIG 24 Europe AI Search Engine Market share by Country, 2032
FIG 25 Europe AI Search Engine Market by Country, 2021 - 2032, USD Million
FIG 26 SWOT Analysis: Google LLC
FIG 27 SWOT Analysis: Microsoft Corporation
FIG 28 SWOT Analysis: OpenAI, LLC
FIG 29 SWOT Analysis: Baidu, Inc.
FIG 30 Recent strategies and developments: Perplexity AI
FIG 31 Recent strategies and developments: You.com

Europe AI Search Engine Market Size, Share & Industry Analysis Report By Organization Size, By Deployment, By Technology, By End Use, By Country and Growth Forecast, 2025 - 2032

Description

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