North America Marketing Automation Market Size, Share & Industry Analysis Report By Deployment, By Enterprise Size (Large Enterprises and Small & Medium Enterprises ), By End-use, By Solution, By Country and Growth Forecast, 2025

List of Tables

The North America Marketing Automation Market would witness market growth of 10.7% CAGR during the forecast period (2025-2032).

The US market dominated the North America Marketing Automation Market by Country in 2024, and would continue to be a dominant market till 2032; thereby, achieving a market value of $23,998.2 million by 2032. The Canada market is experiencing a CAGR of 13.2% during (2025 - 2032). Additionally, The Mexico market would exhibit a CAGR of 12.2% during (2025 - 2032). The US and Canada led the North America Marketing Automation Market by Country with a market share of 76.2% and 11.9% in 2024.

Marketing automation in North America has matured from simple email tools into a core component of customer engagement across businesses of all sizes. Initially focused on batch emails and drip campaigns, the field expanded with the rise of CRM, digital advertising, and cloud computing-allowing automation to support lead scoring, behavior-based messaging, and cross-channel coordination. The adoption of mobile, integration with analytics and sales tools, and increased regulatory oversight (e.g., CAN-SPAM, state privacy laws) further shaped its development. Today, automation platforms are expected to deliver not only efficiency but also seamless, personalized, and compliant customer experiences across channels.

Key trends include AI-driven personalization and predictive marketing, omnichannel journey orchestration, and growing emphasis on first-party data and privacy compliance. Leading vendors invest in AI, platform integration, customer education, and vertical-specific solutions, targeting both SMEs and large enterprises. Competition is intense, with full-suite providers battling agile niche players, and M&A activity reshaping the landscape. Trust, compliance, ease of use, and innovation speed are key differentiators, while geographic and regulatory variation within North America creates room for tailored offerings across markets like the U.S. and Canada.

Enterprise Size Outlook

Based on Enterprise Size, the market is segmented into Large Enterprises and Small & Medium Enterprises (SMEs). With a compound annual growth rate (CAGR) of 11.7% over the projection period, the Large Enterprises Market, dominate the Mexico Marketing Automation Market by Enterprise Size in 2024 and would be a prominent market until 2032. The Small & Medium Enterprises (SMEs) market is expected to witness a CAGR of 12.9% during (2025 - 2032).

Deployment Outlook

Based on Deployment, the market is segmented into On-premise and Hosted. The On-premise market segment dominated the Canada Marketing Automation Market by Deployment is expected to grow at a CAGR of 12.7 % during the forecast period thereby continuing its dominance until 2032. Also, The Hosted market is anticipated to grow as a CAGR of 14 % during the forecast period during (2025 - 2032).

Country Outlook

The U.S. marketing automation market is very advanced and important to modern marketing because it makes things more efficient, personal, and accessible across all channels. Companies of all sizes use automation for things like email, lead nurturing, analytics, and managing the customer journey. Some of the most important things are higher consumer expectations, rules like CCPA, digital maturity, and the use of cloud and SaaS. Predictive modeling, personalization, and cross-channel orchestration are some of the ways that AI and machine learning are changing trends. Increasingly, companies are integrating with CRM and analytics platforms, but compliance, ease of use, and cost-effectiveness are still very important. The market is mature and competitive, with big names like Salesforce and HubSpot at the top and smaller, more flexible companies in the middle. There is still a high demand for skilled automation professionals.

List of Key Companies Profiled

HubSpot, Inc.
Adobe, Inc.
Zoho Corporation Pvt. Ltd.
Oracle Corporation
Salesforce, Inc.
Microsoft Corporation
Cognizant Technology Solutions Corporation
SAS Institute Inc.
Brevo
Keap, Inc.

North America Marketing Automation Market Report Segmentation

By Deployment

On-premise
Hosted

By Enterprise Size

Large Enterprises
Small & Medium Enterprises (SMEs)

By End-use

BFSI
Retail
Healthcare
Telecom & IT
Discrete Manufacturing
Government & Education
Other End-use

By Solution

Email Marketing
Campaign Management
Social Media Marketing
Lead Nurturing & Lead Scoring
Reporting & Analytics
Inbound Marketing
Mobile End-uses
Other Solution

By Country

US
Canada
Mexico
Rest of North America

Chapter 1. Market Scope & Methodology

1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
- 1.4.1 North America Marketing Automation Market, by Deployment
- 1.4.2 North America Marketing Automation Market, by Enterprise Size
- 1.4.3 North America Marketing Automation Market, by End-use
- 1.4.4 North America Marketing Automation Market, by Solution
- 1.4.5 North America Marketing Automation Market, by Country
1.5 Methodology for the research

Chapter 2. Market at a Glance

2.1 Key Highlights

Chapter 3. Market Overview

3.1 Introduction
- 3.1.1 Overview
  - 3.1.1.1 Market Composition and Scenario
3.2 Key Factors Impacting the Market
- 3.2.1 Market Drivers
- 3.2.2 Market Restraints
- 3.2.3 Market Opportunities
- 3.2.4 Market Challenges

Chapter 4. Market Trends - North America Marketing Automation Market

Chapter 5. State of Competition - North America Marketing Automation Market

Chapter 6. Product Life Cycle - Marketing Automation Market

Chapter 7. Market Consolidation - Marketing Automation Market

Chapter 8. Competition Analysis - Global

8.1 KBV Cardinal Matrix
8.2 Recent Industry Wide Strategic Developments
- 8.2.1 Partnerships, Collaborations and Agreements
- 8.2.2 Product Launches and Product Expansions
- 8.2.3 Acquisition and Mergers
8.3 Top Winning Strategies
- 8.3.1 Key Leading Strategies: Percentage Distribution (2021-2025)
8.4 Porter Five Forces Analysis

Chapter 9. Value Chain Analysis of Marketing Automation Market

Chapter 10. Key Customer Criteria - Marketing Automation Market

Chapter 11. North America Marketing Automation Market by Deployment

11.1 North America On-premise Market by Region
11.2 North America Hosted Market by Region

Chapter 12. North America Marketing Automation Market by Enterprise Size

12.1 North America Large Enterprises Market by Country
12.2 North America Small & Medium Enterprises (SMEs) Market by Country

Chapter 13. North America Marketing Automation Market by End-use

13.1 North America BFSI Market by Country
13.2 North America Retail Market by Country
13.3 North America Healthcare Market by Country
13.4 North America Telecom & IT Market by Country
13.5 North America Discrete Manufacturing Market by Country
13.6 North America Government & Education Market by Country
13.7 North America Other End-use Market by Country

Chapter 14. North America Marketing Automation Market by Solution

14.1 North America Email Marketing Market by Country
14.2 North America Campaign Management Market by Country
14.3 North America Social Media Marketing Market by Country
14.4 North America Lead Nurturing & Lead Scoring Market by Country
14.5 North America Reporting & Analytics Market by Country
14.6 North America Inbound Marketing Market by Country
14.7 North America Mobile End-uses Market by Country
14.8 North America Other Solution Market by Country

Chapter 15. North America Marketing Automation Market by Country

15.1 US Marketing Automation Market
- 15.1.1 US Marketing Automation Market by Deployment
- 15.1.2 US Marketing Automation Market by Enterprise Size
- 15.1.3 US Marketing Automation Market by End-use
- 15.1.4 US Marketing Automation Market by Solution
15.2 Canada Marketing Automation Market
- 15.2.1 Canada Marketing Automation Market by Deployment
- 15.2.2 Canada Marketing Automation Market by Enterprise Size
- 15.2.3 Canada Marketing Automation Market by End-use
- 15.2.4 Canada Marketing Automation Market by Solution
15.3 Mexico Marketing Automation Market
- 15.3.1 Mexico Marketing Automation Market by Deployment
- 15.3.2 Mexico Marketing Automation Market by End-use
- 15.3.3 Mexico Marketing Automation Market by Solution
15.4 Rest of North America Marketing Automation Market
- 15.4.1 Rest of North America Marketing Automation Market by Deployment
- 15.4.2 Rest of North America Marketing Automation Market by Enterprise Size
- 15.4.3 Rest of North America Marketing Automation Market by End-use
- 15.4.4 Rest of North America Marketing Automation Market by Solution

Chapter 16. Company Profiles

16.1 HubSpot, Inc.
- 16.1.1 Company Overview
- 16.1.2 Financial Analysis
- 16.1.3 Regional Analysis
- 16.1.4 Research & Development Expenses
- 16.1.5 Recent strategies and developments:
  - 16.1.5.1 Product Launches and Product Expansions:
  - 16.1.5.2 Acquisition and Mergers:
16.2 Adobe, Inc.
- 16.2.1 Company Overview
- 16.2.2 Financial Analysis
- 16.2.3 Segmental and Regional Analysis
- 16.2.4 Research & Development Expense
- 16.2.5 Recent strategies and developments:
  - 16.2.5.1 Partnerships, Collaborations, and Agreements:
  - 16.2.5.2 Product Launches and Product Expansions:
- 16.2.6 SWOT Analysis
16.3 Zoho Corporation Pvt. Ltd.
- 16.3.1 Company Overview
- 16.3.2 SWOT Analysis
16.4 Oracle Corporation
- 16.4.1 Company Overview
- 16.4.2 Financial Analysis
- 16.4.3 Segmental and Regional Analysis
- 16.4.4 Research & Development Expense
- 16.4.5 Recent strategies and developments:
  - 16.4.5.1 Partnerships, Collaborations, and Agreements:
  - 16.4.5.2 Product Launches and Product Expansions:
- 16.4.6 SWOT Analysis
16.5 Salesforce, Inc.
- 16.5.1 Company Overview
- 16.5.2 Financial Analysis
- 16.5.3 Regional Analysis
- 16.5.4 Research & Development Expenses
- 16.5.5 Recent strategies and developments:
  - 16.5.5.1 Product Launches and Product Expansions:
  - 16.5.5.2 Acquisition and Mergers:
- 16.5.6 SWOT Analysis
16.6 Microsoft Corporation
- 16.6.1 Company Overview
- 16.6.2 Financial Analysis
- 16.6.3 Segmental and Regional Analysis
- 16.6.4 Research & Development Expenses
- 16.6.5 Recent strategies and developments:
  - 16.6.5.1 Product Launches and Product Expansions:
- 16.6.6 SWOT Analysis
16.7 Cognizant Technology Solutions Corporation
- 16.7.1 Company overview
- 16.7.2 Financial Analysis
- 16.7.3 Segmental and Regional Analysis
- 16.7.4 SWOT Analysis
16.8 SAS Institute, Inc.
- 16.8.1 Company Overview
- 16.8.2 SWOT Analysis
16.9 Brevo
- 16.9.1 Company Overview
16.10. Keap, Inc.
- 16.10.1 Company Overview

LIST OF TABLES

TABLE 1 North America Marketing Automation Market, 2021 - 2024, USD Million
TABLE 2 North America Marketing Automation Market, 2025 - 2032, USD Million
TABLE 3 Partnerships, Collaborations and Agreements- Marketing Automation Market
TABLE 4 Product Launches And Product Expansions- Marketing Automation Market
TABLE 5 Acquisition and Mergers- Marketing Automation Market
TABLE 6 Key Customer Criteria - Marketing Automation Market
TABLE 7 North America Marketing Automation Market by Deployment, 2021 - 2024, USD Million
TABLE 8 North America Marketing Automation Market by Deployment, 2025 - 2032, USD Million
TABLE 9 North America On-premise Market by Region, 2021 - 2024, USD Million
TABLE 10 North America On-premise Market by Region, 2025 - 2032, USD Million
TABLE 11 North America Hosted Market by Region, 2021 - 2024, USD Million
TABLE 12 North America Hosted Market by Region, 2025 - 2032, USD Million
TABLE 13 North America Marketing Automation Market by Enterprise Size, 2021 - 2024, USD Million
TABLE 14 North America Marketing Automation Market by Enterprise Size, 2025 - 2032, USD Million
TABLE 15 North America Large Enterprises Market by Country, 2021 - 2024, USD Million
TABLE 16 North America Large Enterprises Market by Country, 2025 - 2032, USD Million
TABLE 17 North America Small & Medium Enterprises (SMEs) Market by Country, 2021 - 2024, USD Million
TABLE 18 North America Small & Medium Enterprises (SMEs) Market by Country, 2025 - 2032, USD Million
TABLE 19 North America Marketing Automation Market by End-use, 2021 - 2024, USD Million
TABLE 20 North America Marketing Automation Market by End-use, 2025 - 2032, USD Million
TABLE 21 North America BFSI Market by Country, 2021 - 2024, USD Million
TABLE 22 North America BFSI Market by Country, 2025 - 2032, USD Million
TABLE 23 North America Retail Market by Country, 2021 - 2024, USD Million
TABLE 24 North America Retail Market by Country, 2025 - 2032, USD Million
TABLE 25 North America Healthcare Market by Country, 2021 - 2024, USD Million
TABLE 26 North America Healthcare Market by Country, 2025 - 2032, USD Million
TABLE 27 North America Telecom & IT Market by Country, 2021 - 2024, USD Million
TABLE 28 North America Telecom & IT Market by Country, 2025 - 2032, USD Million
TABLE 29 North America Discrete Manufacturing Market by Country, 2021 - 2024, USD Million
TABLE 30 North America Discrete Manufacturing Market by Country, 2025 - 2032, USD Million
TABLE 31 North America Government & Education Market by Country, 2021 - 2024, USD Million
TABLE 32 North America Government & Education Market by Country, 2025 - 2032, USD Million
TABLE 33 North America Other End-use Market by Country, 2021 - 2024, USD Million
TABLE 34 North America Other End-use Market by Country, 2025 - 2032, USD Million
TABLE 35 North America Marketing Automation Market by Solution, 2021 - 2024, USD Million
TABLE 36 North America Marketing Automation Market by Solution, 2025 - 2032, USD Million
TABLE 37 North America Email Marketing Market by Country, 2021 - 2024, USD Million
TABLE 38 North America Email Marketing Market by Country, 2025 - 2032, USD Million
TABLE 39 North America Campaign Management Market by Country, 2021 - 2024, USD Million
TABLE 40 North America Campaign Management Market by Country, 2025 - 2032, USD Million
TABLE 41 North America Social Media Marketing Market by Country, 2021 - 2024, USD Million
TABLE 42 North America Social Media Marketing Market by Country, 2025 - 2032, USD Million
TABLE 43 North America Lead Nurturing & Lead Scoring Market by Country, 2021 - 2024, USD Million
TABLE 44 North America Lead Nurturing & Lead Scoring Market by Country, 2025 - 2032, USD Million
TABLE 45 North America Reporting & Analytics Market by Country, 2021 - 2024, USD Million
TABLE 46 North America Reporting & Analytics Market by Country, 2025 - 2032, USD Million
TABLE 47 North America Inbound Marketing Market by Country, 2021 - 2024, USD Million
TABLE 48 North America Inbound Marketing Market by Country, 2025 - 2032, USD Million
TABLE 49 North America Mobile End-uses Market by Country, 2021 - 2024, USD Million
TABLE 50 North America Mobile End-uses Market by Country, 2025 - 2032, USD Million
TABLE 51 North America Other Solution Market by Country, 2021 - 2024, USD Million
TABLE 52 North America Other Solution Market by Country, 2025 - 2032, USD Million
TABLE 53 North America Marketing Automation Market by Country, 2021 - 2024, USD Million
TABLE 54 North America Marketing Automation Market by Country, 2025 - 2032, USD Million
TABLE 55 US Marketing Automation Market, 2021 - 2024, USD Million
TABLE 56 US Marketing Automation Market, 2025 - 2032, USD Million
TABLE 57 US Marketing Automation Market by Deployment, 2021 - 2024, USD Million
TABLE 58 US Marketing Automation Market by Deployment, 2025 - 2032, USD Million
TABLE 59 US Marketing Automation Market by Enterprise Size, 2021 - 2024, USD Million
TABLE 60 US Marketing Automation Market by Enterprise Size, 2025 - 2032, USD Million
TABLE 61 US Marketing Automation Market by End-use, 2021 - 2024, USD Million
TABLE 62 US Marketing Automation Market by End-use, 2025 - 2032, USD Million
TABLE 63 US Marketing Automation Market by Solution, 2021 - 2024, USD Million
TABLE 64 US Marketing Automation Market by Solution, 2025 - 2032, USD Million
TABLE 65 Canada Marketing Automation Market, 2021 - 2024, USD Million
TABLE 66 Canada Marketing Automation Market, 2025 - 2032, USD Million
TABLE 67 Canada Marketing Automation Market by Deployment, 2021 - 2024, USD Million
TABLE 68 Canada Marketing Automation Market by Deployment, 2025 - 2032, USD Million
TABLE 69 Canada Marketing Automation Market by Enterprise Size, 2021 - 2024, USD Million
TABLE 70 Canada Marketing Automation Market by Enterprise Size, 2025 - 2032, USD Million
TABLE 71 Canada Marketing Automation Market by End-use, 2021 - 2024, USD Million
TABLE 72 Canada Marketing Automation Market by End-use, 2025 - 2032, USD Million
TABLE 73 Canada Marketing Automation Market by Solution, 2021 - 2024, USD Million
TABLE 74 Canada Marketing Automation Market by Solution, 2025 - 2032, USD Million
TABLE 75 Mexico Marketing Automation Market, 2021 - 2024, USD Million
TABLE 76 Mexico Marketing Automation Market, 2025 - 2032, USD Million
TABLE 77 Mexico Marketing Automation Market by Deployment, 2021 - 2024, USD Million
TABLE 78 Mexico Marketing Automation Market by Deployment, 2025 - 2032, USD Million
TABLE 79 Mexico Marketing Automation Market by Enterprise Size, 2021 - 2024, USD Million
TABLE 80 Mexico Marketing Automation Market by Enterprise Size, 2025 - 2032, USD Million
TABLE 81 Mexico Marketing Automation Market by End-use, 2021 - 2024, USD Million
TABLE 82 Mexico Marketing Automation Market by End-use, 2025 - 2032, USD Million
TABLE 83 Mexico Marketing Automation Market by Solution, 2021 - 2024, USD Million
TABLE 84 Mexico Marketing Automation Market by Solution, 2025 - 2032, USD Million
TABLE 85 Rest of North America Marketing Automation Market, 2021 - 2024, USD Million
TABLE 86 Rest of North America Marketing Automation Market, 2025 - 2032, USD Million
TABLE 87 Rest of North America Marketing Automation Market by Deployment, 2021 - 2024, USD Million
TABLE 88 Rest of North America Marketing Automation Market by Deployment, 2025 - 2032, USD Million
TABLE 89 Rest of North America Marketing Automation Market by Enterprise Size, 2021 - 2024, USD Million
TABLE 90 Rest of North America Marketing Automation Market by Enterprise Size, 2025 - 2032, USD Million
TABLE 91 Rest of North America Marketing Automation Market by End-use, 2021 - 2024, USD Million
TABLE 92 Rest of North America Marketing Automation Market by End-use, 2025 - 2032, USD Million
TABLE 93 Rest of North America Marketing Automation Market by Solution, 2021 - 2024, USD Million
TABLE 94 Rest of North America Marketing Automation Market by Solution, 2025 - 2032, USD Million
TABLE 95 Key Information - HubSpot, Inc.
TABLE 96 Key Information - Adobe, Inc.
TABLE 97 Key Information - Zoho Corporation Pvt. Ltd.
TABLE 98 Key Information - Oracle Corporation
TABLE 99 Key Information - Salesforce, Inc.
TABLE 100 Key Information - Microsoft Corporation
TABLE 101 Key Information - Cognizant Technology Solutions Corporation
TABLE 102 Key Information - SAS Institute, Inc.
TABLE 103 Key Information - Brevo
TABLE 104 Key Information - Keap, Inc.

LIST OF FIGURES

FIG 1 Methodology for the research
FIG 2 North America Marketing Automation Market, 2021 - 2032, USD Million
FIG 3 Key Factors Impacting North America Marketing Automation Market
FIG 4 KBV Cardinal Matrix
FIG 5 Key Leading Strategies: Percentage Distribution (2021-2025)
FIG 6 Porter's Five Forces Analysis - Marketing Automation Market
FIG 7 Value Chain Analysis of Marketing Automation Market
FIG 8 Key Customer Criteria - Marketing Automation Market
FIG 9 North America Marketing Automation Market share by Deployment, 2024
FIG 10 North America Marketing Automation Market share by Deployment, 2032
FIG 11 North America Marketing Automation Market by Deployment, 2021 - 2032, USD Million
FIG 12 North America Marketing Automation Market share by Enterprise Size, 2024
FIG 13 North America Marketing Automation Market share by Enterprise Size, 2032
FIG 14 North America Marketing Automation Market by Enterprise Size, 2021 - 2032, USD Million
FIG 15 North America Marketing Automation Market share by End-use, 2024
FIG 16 North America Marketing Automation Market share by End-use, 2032
FIG 17 North America Marketing Automation Market by End-use, 2021 - 2032, USD Million
FIG 18 North America Marketing Automation Market share by Solution, 2024
FIG 19 North America Marketing Automation Market share by Solution, 2032
FIG 20 North America Marketing Automation Market by Solution, 2021 - 2032, USD Million
FIG 21 North America Marketing Automation Market share by Country, 2024
FIG 22 North America Marketing Automation Market share by Country, 2032
FIG 23 North America Marketing Automation Market by Country, 2021 - 2032, USD Million
FIG 24 Recent strategies and developments: HubSpot, Inc.
FIG 25 Recent strategies and developments: Adobe, Inc.
FIG 26 SWOT Analysis: Adobe, Inc.
FIG 27 SWOT Analysis: Zoho Corporation Pvt. Ltd.
FIG 28 Recent strategies and developments: Oracle Corporation
FIG 29 SWOT Analysis: Oracle Corporation
FIG 30 Recent strategies and developments: Salesforce, Inc.
FIG 31 SWOT Analysis: Salesforce, Inc.
FIG 32 SWOT Analysis: Microsoft Corporation
FIG 33 Swot analysis: cognizant technology solutions corporation
FIG 34 SWOT Analysis: SAS INSTITUTE, INC.

North America Marketing Automation Market Size, Share & Industry Analysis Report By Deployment, By Enterprise Size (Large Enterprises and Small & Medium Enterprises ), By End-use, By Solution, By Country and Growth Forecast, 2025 - 2032

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