High Dynamic Range (HDR) Capture Devices Market - Forecasts from 2022 to 2027

The high dynamic range (HDR) capture devices market is projected to grow at a CAGR of 2.47% to reach US$666.890 billion by 2027, from US$562.290 billion in 2020. High dynamic range (HDR) capture devices add more "dynamic range" to the photos clicked by the device. The dynamic range implies the ratio of light to dark in a picture. The demand for HDR capture devices is also increasing because of exponential growth in the usage of social media sites and applications. According to Eurostat, in 2020, 57% of people aged 16 to 74 used social media in the three months preceding the survey, up 3 percentage points from 2019. Since the beginning of data collection, the EU's social network participation rate has steadily increased (36% in 2011). Among EU Member States, the social network participation rate was highest in Denmark (85%), ahead of Belgium (79%; low reliability), Cyprus (78%), Finland (75%) and Hungary (74%).

According to the World Bank, the number of users of social media websites such as Facebook, YouTube, Instagram, WhatsApp, and Snapchat is on the rising spree. For instance, the number of Facebook users in the year 2008 was 100 million. This rose exponentially over the ten-year period starting in 2008 and touched 2,400 billion in 2019. The same rising trend can be seen across all social media platforms. This raises the demand for HDR Capture devices by social media users to share high-quality and more vivid pictures over these platforms(Source: Our world).

A major reason for the growing HDR market is the increasing penetration of mobile phones and the internet, especially in developing countries.

With the ease of access and availability of mobile phones in conjunction with the internet across all parts of the world, individuals are becoming more aware of the latest developments happening in digital devices, especially cameras. According to the Our World data, the percentage of people using the internet has been on a constant rise since its advent. For instance, internet penetration was around 23.09% in the year 2008 and it rose to around 59.94% by the year 2020. Cheaper tariffs and the availability of huge amounts of content online are fuelling this trend. This trend is expected to be followed in the forecast period and increase the sales of HDR capture devices by making them more popular among the people.

The increasing number of social gatherings and meetings is projected to have a positive impact on the market growth of high dynamic range (HDR) capture devices.

The number of formal and informal gatherings is increasing with rising urbanization and disposable incomes. Social interaction has majorly become a matter of photographs for the millennial generation. People have become more involved in capturing live moments to share them and store them as memorable moments for revisiting later. This is anticipated to raise the sales of this market.

The increasing reliance on movies and videos for entertainment purposes is also anticipated to fuel the sales of HDR capture devices.

The rate of release of movies is constantly increasing with the rising demand for entertainment. Online streaming apps like Amazon Prime, Netflix, and Hotstar are gaining popularity among people of all ages. Video quality is an important aspect for these sites to increase the viewership of their movies or series. Apart from this, sports and other gaming shows involve the employment of HDR capture devices to develop a wider and more accurate viewing experience.

Technological advancements in the development of sophisticated High dynamic range (HDR) capture devices are expanding the scope of this market.

Technological advancements happening in cameras and other capturing devices are making this market dynamic, triggering the need for people to switch to more sophisticated devices available in the market to remain competitive in their respective domains.

However, the high cost of such devices due to excessive research and development by players in the market is a restraining factor in this market.

In an attempt to invent state-of-the-art capture devices, major players in the market are spending a huge amount of resources in the research and development department. Also, due to the high-end segment that this market aims to capture, the price of these devices is kept high, and this is expected to be a restraining factor for this market.

Also, improper or inadequate technical-know how with regards to the nuances of using HDR is also expected to hamper the growth of this market. Though literacy rates are rising with the urbanization trends, digital literacy and technical know-how are still major roadblocks in the spread and usage of such digital devices. Also, less awareness about the availability of these products is also projected to oppose the growth of this market.

Geographically, the Asia Pacific region is expected to witness a high CAGR in the High dynamic range (HDR) capture devices market due to the changing lifestyles of its people.

Rising incomes are increasing the consumer base for the entertainment industry in developing countries like India and China. The improving lifestyles of people with respect to better photo and video capture is expected to expand the sales of HDR capture devices in this region.

The American region is expected to hold a significant share of the High dynamic range (HDR) capture devices market owing to the presence of a large number of players in this market and also due to the high awareness or knowledge of such technical devices. The growing tourism in the American region is also expected to positively influence the market.

Recent Developments

• OMNIVISION was the first to introduce High Dynamic Range 4K Video Conferencing to Laptop PCs in September 2022. The OV08X image sensor from OMNIVISION enables high-end and flagship notebook designers to create the thinnest possible devices with high-resolution 4K cameras. This launch will assist them in gaining a competitive advantage over their competitors.
• Canon launched the Ll7060SAC in December 2021, this innovation helps in the growing need in fields such as infrastructure inspection and wearable devices for image sensors capable of capturing high-quality images under conditions where there is a stark difference in light levels. It aims to meet such demands by enabling the capture of HDR images. Furthermore, the sensor supports image capture in a 4:3 aspect ratio with a resolution of approximately 2.81 million effective pixels and more vertical viewing space than a 16:9 Full HD aspect ratio.
• AUO, an optoelectronics solution company, partnered with MSI for an undisclosed sum in September 2021. AUO introduced Am LED display technology through this collaboration, which provides premium image quality with ultra-high brightness and colours. This can aid in gaining a strategic advantage over competitors.

COVID-19 impact on High Dynamic Range (HDR) Capture Devices Market

The pandemic had a minor impact on the market because supply chain issues posed difficulties for display manufacturers as well as suppliers. However, an increase in consumer demand during the pandemic drove market demand because people were forced to stay at home due to global restrictions and lockdowns.

Market Segmentation:

• By Product

Smartphone

Camera

• By Application

Photo and Videography

Security and Surveillance

• By Geography

North America

• USA
• Canada
• Mexico

South America

• Brazil
• Argentina
• Others

Europe

• UK
• Germany
• France
• Spain
• Others

The Middle East and Africa

• Saudi Arabia
• Israel
• Others

Asia Pacific

• Japan
• China
• India
• South Korea
• Thailand
• Taiwan
• Indonesia
• Others