Germany Fresh Food Packaging Market - Forecasts from 2022 to 2027

Germany fresh food packaging market is anticipated to grow at a CAGR of 1.91% throughout the forecast period. The growth of the fresh food packaging market in Germany is majorly attributed to the high consumption of fresh food in the country coupled with the high exports of consumer-oriented agricultural products. Germany is the world's third-largest exporter of consumer-oriented agricultural products in the world. The country also possesses the lowest food prices in the European Union due to which it is also considered one of the most attractive and cost-effective locations in the centre of the European Union. Furthermore, a significant share of income is spent on food and beverages by the German population, which is also significantly driving the demand for packed fresh food in the country. German citizens spend around 11% of their total income on food and beverages (Source: International Trade Administration).

The market is also poised to grow on account of the growing health concerns, which is one of the prime factors which is amplifying the consumption of fish and fishery products in the country. In addition, the consumption of fish is growing throughout the country as consumers are associating fishery products with healthy diets, which is also one of the key factors supporting the growth of the fresh food packaging market in Germany. The high production of dairy products is also supplementing the growth of the market throughout the forecast period as Germany is one of the world's leading milk producers. Similarly, the consumption of dairy products such as milk, cheese, and fresh dairy products is also increasing as they are considered an important part of a healthy diet by the citizens of Germany, which is considered a key factor supplementing the demand for these products and adding to the growth of the market during the coming years.

The Germany fresh food packaging market has been segmented on the basis of material and application. By material, the market has been segmented as plastic, paper and board, glass, and metal. Plastics are anticipated to hold a notable share owing to the high adoption rate of plastics as fresh food packaging solutions due to lesser costs. By application, the German fresh food packaging market has been classified into poultry and meat products, dairy products, produce (vegetables and fruits), seafood, and others. The seafood segment is anticipated to show decent growth over the forecast period due to the rising consumption of fish and fishery products.

Competitive Insights

Prominent key market players in the Germany fresh food packaging market include Sealed Air, Mondi, Coveris, Smurfit Kappa and DS Smith, among others. Because of their strong brand image and product offerings, these companies have a sizable market share. Major players in the Germany fresh food packaging market have been covered along with their relative competitive positions and strategies. The report also discusses recent deals and investments made by various market participants over the last two years.

Recent Developmentss

• In April 2022, Mondi, a multinational paper and packaging company, will launch two sustainable packaging solutions for food products at Anuga FoodTec in Cologne, Germany. PerFORMing Monoloop is a recyclable paper-based tray, and Mono Formable PP is a semi-rigid plastic tray. The tray has a removable barrier layer with a plastic top web solution to reduce plastic use while maintaining product protection quality.
• In 2020, Lidl, a German global discount supermarket chain owned by Copernus, Sharpak, and Bantam Materials, became the first supermarket to use ocean-bound plastic packaging (plastic collected from beaches and coastline around Southeast Asia).
• AMB Spa, the only complete end-to-end packaging solutions provider for the food packaging industry, announced the acquisition of PTS Verpackungen in Bavaria in 2020. (Germany). PTS is a market leader in innovative food packaging sales. The two companies share the same vision of developing and manufacturing circular economy-friendly products.

COVID-19 impact on Germany Fresh Food Packaging Market

The pandemic of COVID-19 had an impact on the German fresh food packaging market. The pandemic disrupted the food supply chain, and manufacturers of packaging were forced to close for a short period of time due to government restrictions. In Germany, however, the demand for nutritional drinks, and fresh and healthy food has increased exponentially. As a result, the government aided by lifting the ban and allowing manufacturers to continue producing essential products such as packaging for food and other consumer goods, medical and pharmaceutical products, tissue, and hygiene products.

Segmentation

• By Material

Plastic

Paper and Board

Glass

Metal

• By Application

Poultry and Meat Products

Dairy Products

Produce (Vegetables and Fruits)

Sea Food

Others