Germany Corporate Wellness Market - Forecasts from 2023 to 2028

The German corporate wellness market is estimated to grow at a CAGR of 6.44%, from US$3,741.587 million in 2021 to US$5,793.161 million by 2028.

The German corporate wellness market is propelled by heightened recognition of employee health significance and the surge in chronic diseases like obesity, diabetes, and heart conditions. Key growth drivers encompass increased awareness of corporate wellness benefits, a rising demand for mental health support, and the growing adoption of technology in wellness programs. Achieving success in the German corporate wellness market involves strategic initiatives. Essential approaches include grasping employee needs, crafting an all-encompassing wellness program, collaborating with reputable wellness providers, assessing the program's impact, and consistently enhancing it. These key strategies ensure a holistic approach to employee well-being, fostering a healthier and more productive workforce while adapting to evolving needs and industry standards.

Growing healthcare expenditure to drive market expansion

The advantages of maintaining a physically active lifestyle for health promotion and disease prevention are extensively documented. Despite this, populations are progressively adopting sedentary behaviours. There is an expanding body of evidence suggesting that interventions promoting physical activity in the workplace can effectively impact overall physical activity behaviour. In different corporate levels various wellness programs, covering aspects like exercise, nutrition, and relaxation, were provided, including smoking cessation, external partnerships, and training opportunities. Identified areas for improvement included expanded sports options, dietary support, relaxation services, financial incentives, and external collaborations. Challenges included low program uptake, resource and structural limitations, managerial support, compatibility with work schedules, and considerations for individual needs.

Germany's health expenditure grew year on year, cumulatively they spent 21% of health into Public budgets, households, and private non-profit institutions a total budget of 474bn (Euros). Their healthcare expenditure per capita is also increasing year on year basis.

It is projected that the market share for smoking cessation will grow steadily.

The growing smoking addiction among the German population is expected to be the primary driver in propelling the corporate wellness businesses for smoking cessation in the German corporate place, thereby boosting the segment's market growth. In addition to that, market developments and strategic federal steps are further anticipated to fuel the market growth rate.

As per the 2021 online edition of the 6th Conference of the European Network for Smoking and Tobacco Prevention by the European Conference (ECTC) and European Network for Smoking and Tobacco Prevention (ENSP), tobacco use kills approximately 127,000 people in Germany on an annual basis.

Furthermore, as per the Strategy for a Tobacco-free Germany 2040 report by German Cancer Research Center (DKFZ), about 10 measures for reduction in tobacco usage have been implemented in Germany including conducting of regular campaigns for raising awareness of risks associated with tobacco use as well as supporting tobacco control initiatives. As per the strategy, the intermediate targets to be achieved require a reduction from 17% tobacco usage in 2025 to 8% by 2035. Measurements such as these focusing on declining tobacco use are anticipated to boost the opportunities for corporate wellness as well which cater to smoking cessation in Germany.

Market Key Developments

• In August 2023, Peloton introduced Peloton for Business, an integrated suite of B2B well-being solutions tailored for enterprise clients. This comprehensive offering spans seven major sectors: Hospitality, Corporate Wellness, Multi-Family Residential, Education, Healthcare, Gyms, and Community Wellness.

Segmentation:

By Type

• Weight Management & Fitness
• Smoking Cessation
• Stress Management
• Others

By Enterprise Size

• Small
• Medium
• Large