Event Management software Market - Forecasts from 2024 to 2029

The event management software market is estimated to grow at a CAGR of 10.08% during the forecast period.

Event management software is a platform that helps coordinate all tasks and activities for events, from small marathons to large-scale events like the Olympics. The market for occasion management programming is highly competitive and includes several global and local players. The market is driven by the increasing use of digital platforms such as social media platforms that help in better advertising of the event and the augmented demand to obtain actionable business insights from events. The software platforms offer features such as automated entry management, ticket selling, and event planning and promotion.

Introduction:

The Event Management Software Market is a market that deals with software that includes various types such as event planning, event marketing, venue & ticket marketing, and analytics & reporting. The market consists of several global and regional players. The market is driven by the rising applications of digital platforms such as social media platforms that help in the better advertisement of the event and the augmented demand to obtain actionable business insights from events. The event management software market is expected to grow significantly in the coming years, driven by the increasing demand for virtual events and the need to capture actionable business insights from events. The market is dominated by the software segment, and there are many event management software options available to choose from.

Drivers:

• Rising applications of digital platforms: The increasing use of digital platforms such as social media has helped in better advertisement of events. This has led to a higher demand for event management software that can help marketers leverage real-time data to mine actionable business insights from events.
• Augmented demand for actionable business insights: The need to obtain actionable business insights from events has also contributed to the growth of the event management software market. The software can help organizations drive organizational development by utilizing insights obtained from events.
• Growing demand for event planning and coordination: The software can help streamline the planning process, making it easier for event organizers to manage all aspects of the event.
• Larger adoption of cloud-based solutions: Cloud-based solutions offer several benefits such as scalability, flexibility, and cost-effectiveness, making them an attractive option overall for event managers particularly. In addition to this, it also provides larger collaboration, quality control, mobility, and sustainability requirements.

Products offered by key companies:

• Cvent is a cloud-based event management and venue-sourcing platform that helps customers around the world plan, execute, and measure their events. It offers a flexible and customizable platform that can handle complex events, with features such as event registration, event marketing, onsite check-in, badge printing, attendee management, session management, and reporting.
• Active Networks is an event management software company that provides a suite of solutions to help event organizers manage their events from start to finish. Their software includes features for event registration, event marketing, and event management.
• Eventbrite is a one-stop shop for event organizers, providing a platform for event registration, ticketing, and marketing. It offers a user-friendly platform that is easy to navigate and use, with features such as attendee management, session management, and reporting. Eventbrite also has a mobile app that allows attendees to access event information and interact with other attendees.

Prominent growth in the event planning segment within the event management software market:

The event planning segment of the event management software market is growing rapidly due to the increasing demand for efficient event planning and execution, reduced costs, and the development of more comprehensive and integrated solutions. Event management software offers a wide range of tools and capabilities to help event planners manage all aspects of event planning, from selecting the venue to managing attendees. This makes it easier for event planners to be efficient and effective in their work, while also reducing costs.

The North American region is expected to hold a significant share of the event management software market:

The North American region is expected to hold a significant share of the event management software market due to the increasing adoption of event management software, the presence of significant players, and advanced infrastructure in the region. Expanded reception of occasion management programming for games occasions in instructive organizations, long-distance races, film celebrations, and other confidential occasions. The presence of huge players, combined with the reality of little endeavors and new contestants in the locale, is a portion of the significant variables supporting the market development. The district is very much associated with a cutting-edge foundation, which assists Occasion Management Programming merchants with offering quality administrations to their clients. North America is home to several prominent market players, such as Cvent, Aventri, Eventbrite, and Ungerboeck, which are contributing to the growth of the market in the region.

Key developments:

• In April 2023, Eventdex reported its new cooperation with One World Rental, a worldwide occasion innovation rental organization. This cooperation will empower Eventdex to offer an extensive variety of solutions for its clients, including both programming and equipment.

Segments

By Software

• Event Planning
• Event Marketing
• Venue & Ticket Management
• Analytics and Reporting
• Other

By Enterprise Size

• Large Enterprises
• Small & Medium Enterprises

By End User

• Corporate
• Government
• Education
• Media and Entertainment
• Other

By Geography

• North America
• United States
• Canada
• Mexico
• South America
• Brazil
• Argentina
• Others
• Europe
• United Kingdom
• Germany
• France
• Spain
• Others
• Middle East and Africa
• Saudi Arabia
• UAE
• Israel
• Others
• Asia Pacific
• Japan
• China
• India
• South Korea
• Indonesia
• Thailand
• Others