Sparkling Water Market - Forecasts from 2024 to 2029

The global sparkling water market is expected to experience a CAGR of 9.94% throughout the forecast period, reaching a market size of US$4,901.866 million by 2029. This represents a substantial increase from US$2,525.234 million recorded in 2022.

Sparkling water is also known as carbonated water, club soda, soda water, seltzer water, and fizzy water. The demand for sparkling water is expected to increase during the projected period due to increasing preference for beverages that give off a pleasant bubbly sensation. The growing consumption of sparkling water as an alternative to carbonated soft drinks is fueling the market demand, globally. Individuals prefer these drinks as an alternative to sugary soft drinks, especially in regions like North America and Europe. Therefore, based on geographical locations North America, followed by Europe, is predicted to hold a significant market share. On the other hand, the Asia Pacific region is estimated to be the fastest-growing region.

Strong competition amongst the rising health-conscious consumers propels the sparkling water market.

The growing consumption of sparkling water has given rise to the development of several sparkling flavors. Consumers are looking for unique and creative ideas to utilize with mocktails or cocktails. With the growing preference for unsweetened sparkling waters, companies are further focusing on the manufacturing of non-sweetened sparkling water. Growing concerns about chronic diseases like Obesity, and diabetes among others are significantly augmenting the demand for this water type. According to the International Diabetes Federation (IDF), 537 million adults between the ages of 20 and 79 years are living with diabetes, which means about 1 in every 10 people is diabetic. This is estimated to reach 643 million by 2030 and 783 million by 2045. Sparkling water is an alternative to carbonated soft drinks and provides strong competition amongst rising health-conscious consumers. Furthermore, with the growing consumption of bottled beverages along with the growing grab-and-go trend, the market holds strong growth prospects in the forecast period. This is due to the rising popularity of convenience beverages among a wide range of consumers with busy schedules. Moreover, with the growing popularity of sparkling water, companies are adopting strategies like partnerships and collaborations with several artists for the designing of limited-edition packaging to augment the craze and appeal to create impulse buying among customers, further soaring the growth of the global sparkling water in the forecast period.

It is projected that the global sparkling water market in the North American region will grow steadily.

The consumer shift from carbonated drinks amid health concerns coupled with new sparkling water product launches and development is further expected to drive the growth of the same. For instance, according to the 2021 Annual Report of National Beverage Corp., the company's LaCroix sparkling water product is rapidly becoming the alternative to the traditional carbonated soda in the United States. Also, as per the same report, Nicola sparkling water of the company is designed for consumers in the US$83 billion carbonated soft drink market in the United States who are looking to quench the Coca-Cola taste without any negative consequences. Moreover, as per the Bottled Water 2020 Report by the International Bottled Water Organization, the domestic sparkling bottled water volume in the United States increased from 372.9 million gallons in 2018 to 516.4 million gallons in 2020. The growing sales of sparkling water startups in the United States are also indicative of the lucrative market opportunities in the future thereby increasing the market potential for the same.

The impact of COVID-19 on the US sparkling water market was on a negative scale. Lockdowns and trade disruptions led to a decline in the demand for sparkling water in the country, thereby decreasing the profitability of the sparkling water in the country. However, with the growing health awareness and increased e-commerce activities, the market is projected to recover quickly.

Market Key Developments

• May 2022: Waterloo Sparkling Water launched a new flavoured sparkling water, which was launched in flavours of passion fruit and summer berry.
• February 2022: Evian, a water giant, launched its first-ever sparkling water. Evian introduced three kinds of packaging for sparkling water including aluminum cans (33 cl and 50 cl), rPET (1L), and glass bottles (75cl).
• May 2021: PepsiCo launched Soulboost, a sparkling water beverage, which comes in two variants, namely, Lift and Ease, which offer four delicious flavours and just 10 to 20 calories per 12 oz can.
• October 2021: Genki Forest, Asia's leading beverage brand launched itself in the US market.
• November 2020: Sovany Beverage Company launched 4 flavored sparkling water in aluminum cans. The flavours launched by the company were Ingenious Apple, Remarkable Raspberry, Brilliant Orange, and Simply Sparkling

Segmentation:

By Type:

• Flavoured
• Non-flavored

By Distribution Channel:

• Online
• Offline
• Hypermarket/Supermarket
• Convenience Store
• Grocery Store
• Others

By Packaging Type:

• Glass
• Metal
• Plastic

By Geography

• North America

By Type

By Distribution Channel

By Packaging Type

• USA
• Canada
• Mexico
• South America

By Type

By Distribution Channel

By Packaging Type

• Brazil
• Argentina
• Others
• Europe

By Type

By Distribution Channel

By Packaging Type

• UK
• Germany
• France
• Spain
• Italy
• Others
• Middle East and Africa

By Type

By Distribution Channel

By Packaging Type

• Saudi Arabia
• UAE
• Others
• Asia Pacific

By Type

By Distribution Channel

By Packaging Type

• Japan
• China
• India
• Australia
• Indonesia
• Thailand
• Others