Global Casting Devices Market - Forecast from 2026 to 2031

Global Casting Devices Market, with a 11.66% CAGR, is projected to increase from USD 368.404 million in 2025 to USD 713.996 million in 2031.

Casting devices-hardware dongles and integrated software solutions that enable wireless screen mirroring and media streaming from mobile devices or computers to larger displays-have become central to modern home entertainment ecosystems. Leading platforms include Google Chromecast, Amazon Fire TV Stick, Roku Streaming Stick, and Apple TV, all leveraging Wi-Fi Direct, Miracast, AirPlay, or proprietary protocols to deliver low-latency 4K/HDR content from smartphones, tablets, and laptops to televisions and projectors. The market is experiencing sustained expansion as smart TV penetration exceeds 70 % globally and consumers increasingly favor over-the-top (OTT) streaming over traditional pay-TV.

Core Growth Drivers

1. Smart TV proliferation and feature convergence Smart TVs now dominate new sales, with 2024 shipments surpassing 230 million units worldwide (OMDIA, 2025). Built-in casting protocols (Google Cast, AirPlay 2) and voice-assistant integration (Alexa, Google Assistant, Siri) eliminate the need for external dongles in premium tiers, while budget and mid-range models continue to drive aftermarket dongle demand. Motion/gesture recognition and far-field voice control further enhance user experience and advertiser reach.

2. Boom in video-on-demand and OTT services Global SVOD subscriptions reached 1.8 billion in 2024, with Netflix, Disney+, Amazon Prime Video, and regional players expanding 4K/HDR libraries (Digital TV Research, 2025). Consumers increasingly "cast" from mobile-first apps to living-room screens, favoring seamless protocols over wired connections. Rising broadband penetration (>60 % households globally) and affordable 4K streaming devices sustain double-digit unit growth.

3. Technological enhancements Introduction of Wi-Fi 6/6E and 8K-capable dongles, AV1 codec support for lower bandwidth 4K streaming, and integrated gaming features (Google Stadia legacy, Amazon Luna, Xbox Cloud Gaming) continue to refresh the category. Voice-first interfaces and universal search aggregation further differentiate premium devices.

Regional Dynamics

North America maintains leadership with approximately 38 % revenue share in 2024 (Statista, 2025), driven by:

• Highest per-capita OTT spend (USD 70+ annually)
• Early adoption of 4K/HDR and spatial audio
• Aggressive bundling by operators (Roku Channel, Amazon Channels) and retailers
• Tech-savvy consumer base and mature smart-home ecosystems

Asia-Pacific is the fastest-growing region (CAGR >18 % through 2031), propelled by explosive smart TV shipments in India, Indonesia, and Vietnam, coupled with localized content surges on Hotstar, iQIYI, and Viu.

Market Restraints

Quality-related concerns-particularly screen-mirroring latency, intermittent connectivity, and protocol fragmentation-remain barriers to universal adoption. While Google Cast and AirPlay 2 deliver sub-100 ms latency in optimal conditions, real-world performance varies with network congestion and device interoperability, prompting some users to retain wired solutions for critical applications (gaming, presentations).

The casting devices market has matured into a dual-structure ecosystem: integrated smart-TV platforms dominate premium households, while low-cost external dongles (sub-USD 50) continue capturing price-sensitive and secondary-screen use cases. North America's combination of high disposable income, robust broadband, and content abundance ensures continued revenue leadership, while Asia-Pacific's volume surge will drive unit growth. Manufacturers succeeding in low-latency 4K/60 fps streaming, universal app compatibility, and privacy-first local processing will command premium positioning as consumers consolidate entertainment around large-screen, mobile-first experiences.

Key Benefits of this Report:

• Insightful Analysis: Gain detailed market insights covering major as well as emerging geographical regions, focusing on customer segments, government policies and socio-economic factors, consumer preferences, industry verticals, and other sub-segments.
• Competitive Landscape: Understand the strategic maneuvers employed by key players globally to understand possible market penetration with the correct strategy.
• Market Drivers & Future Trends: Explore the dynamic factors and pivotal market trends and how they will shape future market developments.
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Report Coverage:

• Historical data from 2021 to 2025 & forecast data from 2026 to 2031
• Growth Opportunities, Challenges, Supply Chain Outlook, Regulatory Framework, and Trend Analysis
• Competitive Positioning, Strategies, and Market Share Analysis
• Revenue Growth and Forecast Assessment of segments and regions including countries
• Company Profiling (Strategies, Products, Financial Information), and Key Developments among others.

Global Casting Devices Market is analyzed into the following segments:

• By Operating System
• Android
• iOS
• Windows
• By Connectivity
• Wired
• Wireless
• By Application
• Gaming Console
• Media Streamers
• Smart TVs
• Smartphone
• Others
• By End-User
• Residential
• Commercial
• By Geography
• North America
• USA
• Canada
• Mexico
• South America
• Brazil
• Argentina
• Others
• Europe
• Germany
• France
• United Kingdom
• Spain
• Others
• Middle East and Africa
• Saudi Arabia
• UAE
• Israel
• Others
• Asia Pacific
• China
• India
• Japan
• South Korea
• Indonesia
• Taiwan
• Others