Over The Top Market Report: Trends, Forecast and Competitive Analysis to 2030

Over The Top Trends and Forecast

The future of the global over the top market looks promising with opportunities in the media and entertainment, education and learning, gaming, and service utilities markets. The global over the top market is expected to reach an estimated $641.9 billion by 2030 with a CAGR of 18.0% from 2024 to 2030. The major drivers for this market are growing subscription-based services (SVOD) adoption in emerging markets, constant commoditization of sports and entertainment services and increasing rivalry among ott providers, and increasing smart device adoption and access to faster internet .

A more than 150-page report is developed to help in your business decisions.

Over The Top by Segment

The study includes a forecast for the global over the top by streaming devices, type, monetization model, end use industry, and region.

Over The Top Market by Streaming Devices [Shipment Analysis by Value from 2018 to 2030]:

• Smartphones and Tablets
• Desktops and Laptops
• IPTV and Consoles

Over The Top Market by Type [Shipment Analysis by Value from 2018 to 2030]:

• Game Streaming
• Audio Streaming
• Video Streaming
• Communication

Over The Top Market by Monetization Model [Shipment Analysis by Value from 2018 to 2030]:

• Subscription-Based
• Advertising-Based
• Transaction-Based

Over The Top Market by End Use Industry [Shipment Analysis by Value from 2018 to 2030]:

• Media and Entertainment
• Education and Learning
• Gaming
• Service Utilities

Over The Top Market by Region [Shipment Analysis by Value from 2018 to 2030]:

• North America
• Europe
• Asia Pacific
• The Rest of the World

List of Over The Top Companies

Companies in the market compete on the basis of product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leverage integration opportunities across the value chain. With these strategies over the top companies cater increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the over the top companies profiled in this report include-

• Facebook
• Microsoft Corporation
• Amazon Web Services
• Hulu
• Rakuten
• Apple
• Google
• Netflix
• Telstra Corporation, And
• Tencent Holdings

Over The Top Market Insights

Lucintel forecasts that smartphones and tablets is expected to witness highest growth over the forecast period due to the rising use of smartphones for over-the-top (OTT) streaming and the expanding potential market in emerging nations for smartphones with bigger screens

North America is expected to witness highest growth over the forecast period.

Features of the Global Over The Top Market

Market Size Estimates: Over the top market size estimation in terms of value ($B).

Trend and Forecast Analysis: Market trends (2018 to 2023) and forecast (2024 to 2030) by various segments and regions.

Segmentation Analysis: Over the top market by various segments, such as by streaming devices, type, monetization model, end use industry and region in terms of($B).

Regional Analysis: Over the top market breakdown by North America, Europe, Asia Pacific, and Rest of the World.

Growth Opportunities: Analysis of growth opportunities in different , streaming devices, type, monetization model, end use industry , and regions for the over the top market.

Strategic Analysis: This includes M&A, new product development, and competitive landscape of the over the top market.

Analysis of competitive intensity of the industry based on Porter's Five Forces model.

FAQ

Q.1 What is the over the top market size?

Answer: The global over the top market is expected to reach an estimated $641.9 billion by 2030.

Q.2 What is the growth forecast for over the top market?

Answer: The global over the top market is expected to grow with a cagr of 18.0% from 2024 to 2030.

Q.3 What are the major drivers influencing the growth of the over the top market?

Answer: The major drivers for this market are empower your customers with a streamlined and intuitive experience, , and .

Q4. What are the major segments for over the top market?

Answer: The future of the over the top market looks promising with opportunities in the media and entertainment, education and learning, gaming, and service utilities markets.

Q5. Who are the key Over The Top Market companies?

Answer: Some of the key over the top companies are as follows.

• Facebook
• Microsoft Corporation
• Amazon Web Services
• Hulu
• Rakuten
• Apple
• Google
• Netflix
• Telstra Corporation, And
• Tencent Holdings

Q6. Which over the top market segment will be the largest in future?

Answer: Lucintel forecasts that smartphones and tablets is expected to witness highest growth over the forecast period due to the rising use of smartphones for over-the-top (OTT) streaming and the expanding potential market in emerging nations for smartphones with bigger screens

Q7. In over the top market, which region is expected to be the largest in next 5 years?

Answer: North America is expected to witness highest growth over the forecast period.

Q.8 Do we receive customization in this report?

Answer: Yes, Lucintel provides 10% customization without any additional cost.

This report answers following 11 key questions:

• Q.1. What are some of the most promising, high-growth opportunities for the over the top market by streaming devices (smartphones and tablets, desktops and laptops, and IPTV and consoles), type (game streaming, audio streaming, and video streaming, and communication), monetization model (subscription-based, advertising-based, and transaction-based), end use industry (media and entertainment, education and learning, gaming, and service utilities), and region (North America, Europe, Asia Pacific, and the Rest of the World)?
• Q.2. Which segments will grow at a faster pace and why?
• Q.3. Which region will grow at a faster pace and why?
• Q.4. What are the key factors affecting market dynamics? What are the key challenges and business risks in this market?
• Q.5. What are the business risks and competitive threats in this market?
• Q.6. What are the emerging trends in this market and the reasons behind them?
• Q.7. What are some of the changing demands of customers in the market?
• Q.8. What are the new developments in the market? Which companies are leading these developments?
• Q.9. Who are the major players in this market? What strategic initiatives are key players pursuing for business growth?
• Q.10. What are some of the competing products in this market and how big of a threat do they pose for loss of market share by material or product substitution?
• Q.11. What M&A activity has occurred in the last 5 years and what has its impact been on the industry?