Animal Intestinal Health Market Report: Trends, Forecast and Competitive Analysis to 2031

The future of the global animal intestinal health market looks promising with opportunities in the farm and zoo markets. The global animal intestinal health market is expected to grow with a CAGR of 8.1% from 2025 to 2031. The major drivers for this market are the increasing demand for natural feed additives, the rising awareness about livestock health management, and the growing focus on sustainable farming practices.

• Lucintel forecasts that, within the type category, probiotic is expected to witness the highest growth over the forecast period.
• Within the application category, farm is expected to witness higher growth.
• In terms of region, APAC is expected to witness the highest growth over the forecast period.

Emerging Trends in the Animal Intestinal Health Market

The animal intestinal health market is being redefined by several key trends, moving beyond simple supplements to a more holistic, scientific, and data-driven approach. These trends are a direct response to global regulatory changes, consumer demand for sustainable practices, and technological advancements. The focus is on preventive care and optimizing the gut microbiome for long-term health.

• Shift to Natural Alternatives: There is a significant trend towards replacing antibiotics with natural growth promoters. This includes probiotics, prebiotics, phytogenics, and essential oils. This shift is driven by global concerns over antimicrobial resistance (AMR) and consumer demand for antibiotic-free meat. This trend is creating a huge market for innovative, non-pharmacological gut health solutions.
• Focus on Gut Microbiome Modulation: The market is increasingly focused on understanding and modulating the gut microbiome of animals. This involves developing products that specifically target and promote beneficial bacteria while inhibiting pathogens. This trend is leading to more effective and personalized animal nutrition, improving everything from nutrient absorption to immune function and overall health.
• Integration of Postbiotics and Metabolites: Postbiotics, which are non-viable microbial cells and their metabolic products, are gaining traction. They offer a stable, long-shelf-life alternative to live probiotics. This trend is enabling the creation of new products that are easier to store and administer, while still providing significant health benefits by strengthening the gut barrier and modulating immune responses.
• Advancements in Precision Nutrition: Precision nutrition, powered by data analytics and AI, is an emerging trend. This involves tailoring an animal's diet and supplement regimen based on its specific health status, genetics, and environment. This trend is leading to more efficient feed utilization, better health outcomes, and reduced waste in large-scale farming operations, making production more sustainable.
• Demand for Companion Animal Products: The humanization of pets is driving a trend towards specialized gut health products for companion animals. Pet owners are seeking probiotics, prebiotics, and functional foods to improve their pets' digestion and overall well-being. This trend is expanding the market beyond livestock, creating a high-growth segment with strong consumer loyalty and willingness to pay for premium products.

These emerging trends are fundamentally reshaping the animal intestinal health market by prioritizing natural, science-backed, and data-driven solutions. The market is evolving to meet the demands for antibiotic-free products and improved animal welfare. This shift from a reactive, treatment-based model to a proactive, preventive approach is driving innovation and sustainable growth across the industry.

Recent Developments in the Animal Intestinal Health Market

The animal intestinal health market is in a period of dynamic evolution, marked by a convergence of technological advancements and a paradigm shift in animal husbandry. These developments are focused on creating more effective, sustainable, and consumer-friendly products. They are impacting everything from the types of products available to the way they are administered and marketed.

• Rapid Growth of Postbiotics: There has been a notable development in the commercialization and use of postbiotics. These are products made of inactivated microorganisms or their components, which offer gut health benefits without the viability concerns of live probiotics. This development provides a more stable and cost-effective solution, enabling wider adoption and integration into animal feed and supplements.
• Increased Use of Phytogenics: Phytogenics, which are plant-based additives like essential oils, herbs, and spices, are a key recent development. They are increasingly being used as natural alternatives to antibiotics to improve gut health and performance. This development is driven by a desire for natural and sustainable solutions, with research demonstrating their ability to enhance digestion and immunity.
• Advancements in Diagnostic Tools: Recent developments include the creation of advanced diagnostic tools for analyzing the animal gut microbiome. These tools, often using next-generation sequencing and bioinformatic analysis, allow for a deeper understanding of gut health status. This development enables more targeted interventions, helping veterinarians and producers to choose the most effective products for their animals.
• Formulation of Multi-Strain Probiotics: A key development is the shift from single-strain to multi-strain probiotic formulations. Research has shown that a combination of different beneficial bacteria can have a more synergistic effect on gut health. This development allows for the creation of more comprehensive and effective products that address a broader range of intestinal health issues in animals.
• Expansion of Veterinary Telemedicine: The expansion of veterinary telemedicine and digital platforms is a recent development impacting the market. These platforms enable veterinarians to provide remote consultations and track animal health data, including gut health parameters. This development improves access to expert advice and allows for better monitoring and management of animal intestinal health over time.

These developments are significantly impacting the animal intestinal health market by introducing more sophisticated, data-driven, and natural solutions. The industry is moving toward a more holistic approach, focusing on preventive care and tailored nutrition. These innovations are not only improving animal welfare but also enhancing the safety and quality of the food chain, driving sustainable market growth.

Strategic Growth Opportunities in the Animal Intestinal Health Market

The animal intestinal health market is rife with strategic growth opportunities, driven by a global push for sustainable food production and a heightened focus on animal welfare. These opportunities are concentrated in key application areas where innovation and market demand are strong. Companies can capitalize on these by developing targeted solutions and expanding into high-growth segments.

• Expansion in the Poultry Industry: The poultry industry, driven by high global demand for chicken and eggs, presents a significant growth opportunity. By developing highly effective and cost-efficient feed additives-probiotics, enzymes, and phytogenics-companies can help producers improve feed conversion ratios and prevent common diseases. This directly addresses the need for increased productivity and reduced antibiotic use in a high-volume market.
• Growth in Aquaculture Sector: The aquaculture sector is a high-growth area with a unique set of intestinal health challenges. Developing specialized probiotics and functional feeds for aquatic species can improve their immunity, reduce stress, and enhance nutrient absorption. This is a strategic opportunity to serve a rapidly expanding industry that is crucial for meeting the global demand for seafood.
• Focus on Companion Animals: The companion animal segment is a high-value growth opportunity. Pet owners, increasingly viewing pets as family members, are willing to spend more on premium, health-focused products. Developing a range of palatable, science-backed gut health supplements-probiotics, prebiotics, and digestive enzymes-for dogs and cats can tap into this lucrative market.
• Development for Ruminant Animals: The ruminant market, including cattle, sheep, and goats, offers a major opportunity, particularly in areas of methane reduction and feed efficiency. By developing products that optimize rumen function and intestinal health, companies can help producers improve milk and meat production while also addressing environmental concerns. This is a critical area for sustainable and profitable farming.
• Penetration into Swine Farming: The swine farming sector, facing persistent disease challenges like African Swine Fever, provides a strategic opportunity. Developing robust intestinal health solutions that bolster immunity and gut integrity can help reduce disease incidence and improve herd health. This is particularly important for regions with large swine populations, like Asia, where biosecurity is a major concern.

These growth opportunities are reshaping the animal intestinal health market by directing innovation toward specific, high-demand applications. By focusing on poultry, aquaculture, and companion animals, as well as addressing the unique needs of ruminants and swine, companies can create a strong market presence. This targeted approach ensures that products are highly relevant and effective, driving significant market expansion and profitability.

Animal Intestinal Health Market Driver and Challenges

The animal intestinal health market is driven by various factors, including growing consumer awareness and regulatory changes, but is also constrained by significant challenges. These drivers and challenges, which span technological, economic, and regulatory spheres, collectively define the market's trajectory. Understanding them is crucial for navigating the market and making informed strategic decisions.

The factors responsible for driving the animal intestinal health market include:

1. Ban on Antibiotic Growth Promoters: A major driver is the global ban or restriction on using antibiotics as growth promoters in animal feed. This has forced producers to seek alternative solutions to maintain animal health and productivity. The shift has created a high demand for probiotics, prebiotics, and other natural feed additives to fill the gap left by antibiotics.

2. Rising Demand for Animal Protein: The increasing global population and rising disposable incomes, particularly in developing countries, are fueling a greater demand for meat, dairy, and eggs. To meet this demand, producers are focused on maximizing animal productivity, which makes intestinal health products crucial for ensuring efficient feed conversion and rapid growth.

3. Growing Consumer Awareness of Food Safety: Consumers are becoming more conscious of the quality and safety of their food, leading to a preference for products from animals raised without antibiotics or hormones. This increased awareness is driving the market for natural and sustainable animal health solutions, as producers look to meet these new consumer expectations.

4. Increasing Prevalence of Animal Diseases: The rising incidence of gastrointestinal diseases in livestock and pets is a key driver. Issues like necrotic enteritis in poultry and swine dysentery can cause significant economic losses. This drives a need for preventive and therapeutic intestinal health products to protect animal populations and maintain profitability.

5. Technological Advancements in Feed Additives: Ongoing technological advancements in the development and production of feed additives are a major driver. This includes the isolation of new, more effective probiotic strains and the creation of targeted phytogenic and enzymatic formulations. These innovations offer superior performance and are key to improving animal health.

Challenges in the animal intestinal health market are:

1. High Cost of Premium Products: The high cost of advanced intestinal health products, particularly premium probiotics and specialized phytogenics, is a significant challenge. This can be a barrier for small-scale farmers and producers in cost-sensitive markets. The price difference compared to traditional, often cheaper, options limits widespread adoption.

2. Lack of Standardization and Regulation: A lack of standardized regulation across different countries and regions poses a challenge. The approval process for new feed additives can be lengthy and complex, creating uncertainty for manufacturers. This makes it difficult to launch new products globally and can slow down the pace of innovation.

3. Low Awareness in Rural Areas: Low awareness about the benefits of intestinal health products among traditional farmers in rural and developing regions is a major challenge. Many are accustomed to conventional practices and may not be fully aware of the long-term benefits of investing in preventive gut health solutions, which hinders market penetration and education efforts.

The animal intestinal health market is strongly driven by regulatory shifts away from antibiotics and a global demand for animal protein and food safety. However, challenges like the high cost of new products and a lack of market standardization and awareness must be addressed. Successfully navigating these factors will be key to unlocking the market's full potential and ensuring sustainable growth.

List of Animal Intestinal Health Companies

Companies in the market compete on the basis of product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leverage integration opportunities across the value chain. With these strategies animal intestinal health companies cater increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the animal intestinal health companies profiled in this report include-

• Koninklijke DSM
• Archer Daniels Midland Company
• Kemin Industries
• DuPont
• Cargill
• Novozymes
• Nutreco
• Chr. Hansen Holding
• Bluestar Adisseo
• Alltech

Animal Intestinal Health Market by Segment

The study includes a forecast for the global animal intestinal health market by type, application, and region.

Animal Intestinal Health Market by Type [Value from 2019 to 2031]:

• Probiotics
• Prebiotics
• Plant Source
• Immunostimulant

Animal Intestinal Health Market by Application [Value from 2019 to 2031]:

• Farm
• Zoo
• Others

Country Wise Outlook for the Animal Intestinal Health Market

The animal intestinal health market is experiencing rapid growth and innovation, driven by a global shift away from antibiotics as growth promoters. There is a heightened focus on improving animal welfare and productivity through natural, science-backed solutions. These developments are reshaping how producers and pet owners approach animal nutrition and disease prevention, with a greater emphasis on gut microbiome management.

• United States: The U.S. market is a leader in technology and product innovation, driven by a strong focus on antibiotic-free production and pet owner demand for natural solutions. Developments include the use of advanced probiotics and phytogenics in livestock and the growing popularity of gut-health-focused supplements for pets, reflecting a humanization of pet care trends.
• China: China's market is undergoing a significant transformation, fueled by government initiatives to modernize its livestock industry and curb antibiotic use. Recent developments include massive investments in domestic research and production of probiotics and other feed additives. The focus is on ensuring food safety and improving livestock productivity to meet the country's huge demand for animal protein.
• Germany: Germany is a key hub for animal nutrition research in Europe, with a strong regulatory environment that has long restricted antibiotic use. Recent developments center on the creation of highly specific and efficacious feed additives, particularly phytogenics and enzymes. The market is also leading in the development of postbiotics, which offer stable and long-lasting gut health benefits.
• India: India's market is experiencing rapid growth, driven by a burgeoning livestock population and increasing awareness among farmers about the importance of animal health. Recent developments include the adoption of cost-effective feed additives and a push for indigenous research in probiotics and herbal supplements. The focus is on improving animal productivity to meet rising domestic demand for milk, meat, and eggs.
• Japan: Japan's market is characterized by a strong emphasis on precision and quality, with a focus on high-value applications and niche markets. Developments include advanced research into the specific gut microbiomes of different animals, leading to the creation of highly targeted probiotic strains. The market is also a leader in developing functional foods and supplements for companion animals.

Features of the Global Animal Intestinal Health Market

• Market Size Estimates: Animal intestinal health market size estimation in terms of value ($B).
• Trend and Forecast Analysis: Market trends (2019 to 2024) and forecast (2025 to 2031) by various segments and regions.
• Segmentation Analysis: Animal intestinal health market size by type, application, and region in terms of value ($B).
• Regional Analysis: Animal intestinal health market breakdown by North America, Europe, Asia Pacific, and Rest of the World.
• Growth Opportunities: Analysis of growth opportunities in different types, applications, and regions for the animal intestinal health market.
• Strategic Analysis: This includes M&A, new product development, and competitive landscape of the animal intestinal health market.

Analysis of competitive intensity of the industry based on Porter's Five Forces model.

This report answers following 11 key questions:

• Q.1. What are some of the most promising, high-growth opportunities for the animal intestinal health market by type (probiotics, prebiotics, plant source, and immunostimulant), application (farm, zoo, and others), and region (North America, Europe, Asia Pacific, and the Rest of the World)?
• Q.2. Which segments will grow at a faster pace and why?
• Q.3. Which region will grow at a faster pace and why?
• Q.4. What are the key factors affecting market dynamics? What are the key challenges and business risks in this market?
• Q.5. What are the business risks and competitive threats in this market?
• Q.6. What are the emerging trends in this market and the reasons behind them?
• Q.7. What are some of the changing demands of customers in the market?
• Q.8. What are the new developments in the market? Which companies are leading these developments?
• Q.9. Who are the major players in this market? What strategic initiatives are key players pursuing for business growth?
• Q.10. What are some of the competing products in this market and how big of a threat do they pose for loss of market share by material or product substitution?
• Q.11. What M&A activity has occurred in the last 5 years and what has its impact been on the industry?