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PUBLISHER: Lucintel | PRODUCT CODE: 1910113

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PUBLISHER: Lucintel | PRODUCT CODE: 1910113

Sports Event Market Report: Trends, Forecast and Competitive Analysis to 2031

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The future of the global sports event market looks promising with opportunities in the professional sports event, amateur & college sports event, and E-Sports event markets. The global sports event market is expected to grow with a CAGR of 7.2% from 2025 to 2031. The major drivers for this market are the increasing popularity of live sports events, the rising demand for digital sports streaming, and the growing sponsorship opportunities in sports events.

  • Lucintel forecasts that, within the revenue stream category, sponsorships & advertising is expected to witness higher growth over the forecast period.
  • Within the type of event category, professional sports event is expected to witness the highest growth.
  • In terms of region, North America will remain the largest region over the forecast period.

Emerging Trends in the Sports Event Market

Recent Developments in the Sports Event Market

The market for sports event is now shaped by several important recent trends that are affecting its development and competitive landscape. These trends are not standalone occurrences but are part of an interrelated sequence, which represents a general change in consumer attitudes and technological abilities. The market is becoming more complex, led by scientific breakthrough, concern for efficacy and safety, and alternative methods of approaching consumers.

  • Introduction of Plant-Based and Biodegradable Materials: One major development is the industry-wide introduction of plant-based and biodegradable materials. Manufacturers are transitioning away from the classical non-woven fabrics to offer more eco-friendly solutions. This trend solves an age-long demand for sustainable products. The effect is a diversified market that responds to more environmentally friendly consumers, thus enhancing customer satisfaction and brand loyalty.
  • Greater Multi-functionality of Products: Perhaps the biggest trend is the increased usage of multi-function products, such as multi-function personal care wipes. This has been fueled by consumers need for convenience and effectiveness, as these products are designed to do more than simply clean. They may contain moisturizers, makeup removers, or even antibacterial ingredients. The result is a substantial growth of the markets "premium" category.
  • Move to Direct-to-Consumer and E-commerce Platforms: The move to e-commerce and direct-to-consumer (D2C) models is a key trend. Brands are now using e-commerce sites and their own websites to sell to more people without the restrictions of bricks-and-mortar retail. The effect is an intensely competitive environment with more choices for consumers. The trend also enables brands to own the brand message, communicate directly with customers, and obtain valuable consumer feedback to drive future product innovations.
  • Expansion of the Men's Grooming Category: One of the latest trends is increasing popularity of personal wipes in the men's grooming category. This is fueled by a growing awareness among men regarding personal grooming and a need for convenient, on-the-move solutions. The effect is a very high rise in market availability and a new consumer base. This tactic also assists brands in acquiring first-time buyers seeking a cheaper point of entry to the personal care business.
  • Formulation and Ingredient Transparency Innovations: The industry is witnessing a significant evolution in formulation and ingredient transparency. Products are being launched with transparent, easy-to-read ingredient labeling and an increased focus on natural and organic ingredients. This is a direct outcome of consumer pressure for safety and reliability. The result is an ease of use and a low-risk experience. It also offers a key selling point for consumers who are worried about the chemicals in personal care products.

These new trends together are shaping the sports event market to become increasingly specialized, ethical, and consumer-focused. The emphasis on sustainability and multi-functional design is adding value and quality to product performance. At the same time, the move to online shopping and the emergence of niche segments is updating the distribution and accessibility requirements of the market to propel it toward further growth and popularity among a new generation of consumers.

Strategic Growth Opportunities in the Sports Event Market

The market for sports event participation offers a number of strategic growth opportunities across its major applications. With shifting consumer tastes and heightened emphasis on health and wellness, businesses are able to tap into these opportunities and innovate while gaining new share in the market. Opportunities go beyond traditional product formulation and are broader and encompass innovation in marketing, distribution, and product specialization.

  • Baby and Infant Care Segment Opportunity: There is considerable opportunity for growth in the baby and infant care product segment. With increasing awareness among parents regarding skin sensitivities and environmental issues, there is growing demand for high-quality, hypoallergenic, and biodegradable infant wipes. This can be tapped by companies by formulating specialized, certified, and mild products for infants. This approach enables brands to charge premium prices, create a perception for high quality, and attract consumers who value the health and wellness of their children.
  • Facial and Skincare Segment Opportunity: The facial and skincare business presents an enormous growth opportunity. With increasing consumers embracing multi-step skincare regimens, there is greater demand for specific wipes that can wash, tone, and moisturize. Firms can differentiate themselves by being specifically product-oriented towards certain types and conditions of skin, i.e., acne-prone skin or sensitive skin. Not only will this address an expanding marketplace of health-oriented consumers, but it will also create a good company image and encourage long-term customer loyalty as they align with their worldview.
  • E-commerce and Direct-to-Consumer Channels: The growth in e-commerce presents a key opportunity. By building up a robust online presence and using direct-to-consumer (D2C) models, brands have the ability to circumvent conventional retail roadblocks and reach more customers. It empowers companies to own their brand story, interact directly with consumers through social media and content marketing, and provide customized product suggestions. It also enables data-driven decision-making, offering meaningful insights into consumers behavior and interests to inform future product innovation.
  • Travel and On-the-Go Opportunity: One of the most promising growth opportunities is the creation of products that are especially targeted for travel and on-the-go use. With individuals traveling and commuting again, there is an increasing need for easy, portable, and multi-functional wipes for hands, face, and surfaces. Firms can design formulations and marketing campaigns that are specifically focused on the specific needs of individuals looking for an efficient and convenient solution. This approach taps into an underserved market and gives a new dimension to growth.
  • Sustainable and Eco-Friendly Market: The market offers a growth opportunity in sustainability. Firms can design products that are not only biodegradable but also employ unstainable production processes and sustainable packaging. This may include developing a pay-per-use service for plant-based wipes or collaborating with environmental groups to advocate for proper disposal. This approach creates a point of differentiation and fosters a strong bond with the customer. It transitions the market away from a purely transactional one towards a value and purpose-driven market.

These strategic growth prospects are ready to propel the sport event industry forward. By targeting niche segments and using direct-to-consumer channels, businesses will be able to reach more customers and generate new revenue. The creation of specialized and eco-friendly products also resonates with contemporary consumer values, and the prospect for travel-friendly models signifies a future where not just the market is greater but also more innovative and customized to fit the specific needs of each user.

Sports Event Market Driver and Challenges

The market for sports event is driven by a dynamic mix of key drivers and challenges that are determining its direction. The major drivers are majorly focused on evolving consumer lifestyles, an increased emphasis on hygiene, and a growing appetite for sustainable products. But the market also has some major challenges such as environmental issues, stiff competition, and an absence of clear regulatory guidelines. Knowledge about these factors is necessary for any organization or business that wishes to thrive in this changing market.

The factors responsible for driving the sports event market include:

1. Growing Consciousness towards Hygiene and Cleanliness: One of the key drivers is increasing consumer consciousness towards hygiene and cleanliness. This has generated more demand for easy-to-use and effective cleaning solutions. This driver is sustained by the extensive availability of information through internet media and social media platforms, which is changing consumer behavior and making wipes a part of a healthy lifestyle.

2. Urbanization and Changing Lifestyles: One key driver is the international trend of urbanization and increasingly busy lifestyles. As more individuals reside in urban settings and have decreasing time for conventional cleansing habits, there is increased demand for easy and on-the-move personal care products. Wipes are viewed as an effective and convenient substitute for soap and water, which is driving their application across numerous use cases.

3. Growing Disposable Income and Consumer Expenditures: The industry is fueled by growing disposable incomes, especially in developing economies. As individuals financial means enhance, they are more inclined to spend on personal care and hygiene items. This financial trend is enabling brands to penetrate new markets with enhanced presence and to design high-value items that appeal to a more lucrative consumer base, thus fueling market growth and profitability.

4. Technological Progress in Formulation and Production: The sports event economy is underpinned by ongoing technological advancements. New materials, including plant-based fibers and compostable substrates, have enabled wipes to become more effective and eco-friendly. Not only has this improved the consumer experience, but it has also allowed for long-standing issues related to disposal and sustainability to be addressed.

5. Impact of E-commerce and Digital Marketing: Another driver is the rise of e-commerce websites. Shopping online has increased the availability of personal care wipe products to a global market. This driver has reduced the entry barriers for emerging brands and has increased the choices for consumers. The ease of shopping online and the ease of comparing and reading reviews are among the key drivers of purchasing decisions.

Challenges in the sports event market are:

1. Environmental Issues and Waste Reduction: One of the primary challenges is the increasing concern over the environmental consequences of non-biodegradable wipes. Most conventional products are made of plastic fibers that dont decompose in landfills or sewer systems. This may result in pollution and clog up infrastructure. This challenge is compelling brands to invest in sustainable materials in order to respond to consumer and regulatory pressure.

2. High Competition and Market Saturation: The industry is highly competitive and in certain parts of the world, it is saturated with numerous brands, ranging from global giants to local companies. The high level of competition renders it challenging for new brands to make an entry and for existing brands to hold onto their shares in the market. The challenge necessitates brands to make significant investments in marketing, product development, and brand building in order to differentiate.

3. Insufficient Clear Regulatory Standards: The industry is challenged by a lack of clear regulatory standards, most notably regarding the use of the term "flushable." This can cause consumer misbelief and harm the industry's credibility. This challenge requires the establishment of industry-wide, clear standards and consumer education initiatives to generate trust and assure proper usage and disposal of products.

The sports event market is driven by powerful drivers such as increasing incomes, hygiene focus, and technological advances. These drivers are building a supporting context for growth and expansion. But the future of the market also hinges on the way it responds to important challenges. The sustainability of products, fierce competition, and regulatory ambiguity are key challenges that need to be overcome. Companies capacity to innovate ethically, make products efficient, and gain consumer trust will be decisive for the long-run sustainability and success of the market.

List of Sports Event Companies

Companies in the market compete on the basis of product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leverage integration opportunities across the value chain. With these strategies sports event companies cater increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the sports event companies profiled in this report include-

  • Nielsen Sports
  • Sportfive
  • SponsorUnited
  • Anschutz Entertainment Group
  • Wanda Sports Group Company Limited
  • PGA TOUR
  • FIFA
  • Formula 1
  • IMG
  • Live Nation Entertainment

Sports Event Market by Segment

The study includes a forecast for the global sports event market by type of event, revenue stream, target audience, event scale, and region.

Sports Event Market by Type of Event [Value from 2019 to 2031]:

  • Professional Sports Events
  • Amateur & College Sports Events
  • E-Sports Events
  • Others

Sports Event Market by Revenue Stream [Value from 2019 to 2031]:

  • Ticket Sales
  • Sponsorships & Advertising
  • Media Rights & Broadcasting
  • Merchandising & Licensing
  • Betting & Fantasy Sports

Sports Event Market by Target Audience [Value from 2019 to 2031]:

  • Fans & Spectators
  • Athletes & Participants
  • Media & Broadcasters
  • Sponsors & Exhibitors
  • Event Organizers

Sports Event Market by Event Scale [Value from 2019 to 2031]:

  • International
  • National
  • Regional

Sports Event Market by Region [Value from 2019 to 2031]:

  • North America
  • Europe
  • Asia Pacific
  • The Rest of the World

Country Wise Outlook for the Sports Event Market

The sports event market is experiencing a dramatic shift, fueled by a heightened consumer interest in engaging experiences, digital connectivity, and environmental responsibility. What was previously regarded as an old-fashioned product is today ubiquitous in homes across the country, with uses extending far beyond the conventional visits to stadium events. This market transformation is also influenced by technological developments, growth in e-commerce, and an increasing consumer demand for products with organic, natural, and environmentally friendly ingredients.

  • United States: In the United States, the sports event market is mature but highly dynamic, where a high consumer tendency towards products that are effective yet safe exists. The latest trend is the increasing demand for flushable and biodegradable wipes that respond to environmental issues. The market is also witnessing a high tendency towards multi-purpose wipes with value-added benefits such as moisturizing, exfoliating, or sanitizing properties. Direct-to-consumer and e-commerce models are a key driver of expansion, enabling niche brands to compete against mainstream players and to increase reach.
  • China: The sports event market of China is also growing strongly, spurred by the country's rapid urbanization, increasing middle class, and greater emphasis on personal cleanliness. One of the major developments is the growing demand for facial and baby wipes, as consumers look for high-quality products that are skin-friendly. Although local manufacturers are developing at a fast pace, emphasizing affordability and mass production, global players are also making their presence felt with high-quality, technology-driven products. The industry is highly competitive with a high focus on product longevity and affordability.
  • Germany: The German sports event market is known for its focus on product quality, sustainability, and transparency. New trends are witnessing increased demand for plastic-free and eco-friendly wipes with high environmental standards. German consumers are very selective and look for products with open ingredient lists and long-term safety and environmental sustainability focus. The market also definitely prefers products that are tested for dermatological use and can be used on sensitive skin. Brands that can prove that they are committed to sustainability and ethical sourcing perform well.
  • India: The Indian sports event market is in a stage of explosive growth, driven by an emerging middle and upper class and increasing interest in personal hygiene. One major trend is the appearance of domestic brands with lower-priced products that bring wipes within reach of a broader segment of the population. Simultaneously, foreign brands continue to increase their presence, frequently through online stores, in order to respond to the expanding demand for high-end products. The market is also moving toward a more evolved consumer base that is prepared to invest in products that can provide specific benefits in addition to simple cleansing.
  • Japan: The sports event market of Japan is highly evolved and characterized by a culture of scrupulous care and insistence on high-quality, gentle products. Trends recently have included strong emphasis on minimalist designs and light materials providing maximum convenience without any compromise on efficacy. The market is also responsive to products with soft, natural scents and refined, minimalist packaging. Companies are going beyond the merely effective to create products that are both effective and have a positive sensory experience.

Features of the Global Sports Event Market

  • Market Size Estimates: Sports event market size estimation in terms of value ($B).
  • Trend and Forecast Analysis: Market trends (2019 to 2024) and forecast (2025 to 2031) by various segments and regions.
  • Segmentation Analysis: Sports event market size by various segments, such as by type of event, revenue stream, target audience, event scale, and region in terms of value ($B).
  • Regional Analysis: Sports event market breakdown by North America, Europe, Asia Pacific, and Rest of the World.
  • Growth Opportunities: Analysis of growth opportunities in different types of event, revenue stream, target audience, event scale, and regions for the sports event market.
  • Strategic Analysis: This includes M&A, new product development, and competitive landscape of the sports event market.

Analysis of competitive intensity of the industry based on Porter's Five Forces model.

This report answers following 11 key questions:

  • Q.1. What are some of the most promising, high-growth opportunities for the sports event market by type of event (professional sports events, amateur & college sports events, E-Sports events, and others), revenue stream (ticket sales, sponsorships & advertising, media rights & broadcasting, merchandising & licensing, and betting & fantasy sports), target audience (fans & spectators, athletes & participants, media & broadcasters, sponsors & exhibitors, and event organizers), event scale (international, national, and regional), and region (North America, Europe, Asia Pacific, and the Rest of the World)?
  • Q.2. Which segments will grow at a faster pace and why?
  • Q.3. Which region will grow at a faster pace and why?
  • Q.4. What are the key factors affecting market dynamics? What are the key challenges and business risks in this market?
  • Q.5. What are the business risks and competitive threats in this market?
  • Q.6. What are the emerging trends in this market and the reasons behind them?
  • Q.7. What are some of the changing demands of customers in the market?
  • Q.8. What are the new developments in the market? Which companies are leading these developments?
  • Q.9. Who are the major players in this market? What strategic initiatives are key players pursuing for business growth?
  • Q.10. What are some of the competing products in this market and how big of a threat do they pose for loss of market share by material or product substitution?
  • Q.11. What M&A activity has occurred in the last 5 years and what has its impact been on the industry?

Table of Contents

1. Executive Summary

2. Market Overview

  • 2.1 Background and Classifications
  • 2.2 Supply Chain

3. Market Trends & Forecast Analysis

  • 3.1 Macroeconomic Trends and Forecasts
  • 3.2 Industry Drivers and Challenges
  • 3.3 PESTLE Analysis
  • 3.4 Patent Analysis
  • 3.5 Regulatory Environment

4. Global Sports Event Market by Type of Event

  • 4.1 Overview
  • 4.2 Attractiveness Analysis by Type of Event
  • 4.3 Professional Sports Events : Trends and Forecast (2019-2031)
  • 4.4 Amateur & College Sports Events : Trends and Forecast (2019-2031)
  • 4.5 E-Sports Events : Trends and Forecast (2019-2031)
  • 4.6 Others : Trends and Forecast (2019-2031)

5. Global Sports Event Market by Revenue Stream

  • 5.1 Overview
  • 5.2 Attractiveness Analysis by Revenue Stream
  • 5.3 Ticket Sales : Trends and Forecast (2019-2031)
  • 5.4 Sponsorships & Advertising : Trends and Forecast (2019-2031)
  • 5.5 Media Rights & Broadcasting : Trends and Forecast (2019-2031)
  • 5.6 Merchandising & Licensing : Trends and Forecast (2019-2031)
  • 5.7 Betting & Fantasy Sports : Trends and Forecast (2019-2031)

6. Global Sports Event Market by Target Audience

  • 6.1 Overview
  • 6.2 Attractiveness Analysis by Target Audience
  • 6.3 Fans & Spectators : Trends and Forecast (2019-2031)
  • 6.4 Athletes & Participants : Trends and Forecast (2019-2031)
  • 6.5 Media & Broadcasters : Trends and Forecast (2019-2031)
  • 6.6 Sponsors & Exhibitors : Trends and Forecast (2019-2031)
  • 6.7 Event Organizers : Trends and Forecast (2019-2031)

7. Global Sports Event Market by Event Scale

  • 7.1 Overview
  • 7.2 Attractiveness Analysis by Event Scale
  • 7.3 International : Trends and Forecast (2019-2031)
  • 7.4 National : Trends and Forecast (2019-2031)
  • 7.5 Regional : Trends and Forecast (2019-2031)

8. Regional Analysis

  • 8.1 Overview
  • 8.2 Global Sports Event Market by Region

9. North American Sports Event Market

  • 9.1 Overview
  • 9.2 North American Sports Event Market by Revenue Stream
  • 9.3 North American Sports Event Market by Type Of Event
  • 9.4 The United States Sports Event Market
  • 9.5 Canadian Sports Event Market
  • 9.6 Mexican Sports Event Market

10. European Sports Event Market

  • 10.1 Overview
  • 10.2 European Sports Event Market by Revenue Stream
  • 10.3 European Sports Event Market by Type Of Event
  • 10.4 German Sports Event Market
  • 10.5 French Sports Event Market
  • 10.6 Italian Sports Event Market
  • 10.7 Spanish Sports Event Market
  • 10.8 The United Kingdom Sports Event Market

11. APAC Sports Event Market

  • 11.1 Overview
  • 11.2 APAC Sports Event Market by Revenue Stream
  • 11.3 APAC Sports Event Market by Type Of Event
  • 11.4 Chinese Sports Event Market
  • 11.5 Indian Sports Event Market
  • 11.6 Japanese Sports Event Market
  • 11.7 South Korean Sports Event Market
  • 11.8 Indonesian Sports Event Market

12. ROW Sports Event Market

  • 12.1 Overview
  • 12.2 ROW Sports Event Market by Revenue Stream
  • 12.3 ROW Sports Event Market by Type Of Event
  • 12.4 Middle Eastern Sports Event Market
  • 12.5 South American Sports Event Market
  • 12.6 African Sports Event Market

13. Competitor Analysis

  • 13.1 Product Portfolio Analysis
  • 13.2 Operational Integration
  • 13.3 Porter's Five Forces Analysis
    • Competitive Rivalry
    • Bargaining Power of Buyers
    • Bargaining Power of Suppliers
    • Threat of Substitutes
    • Threat of New Entrants
  • 13.4 Market Share Analysis

14. Opportunities & Strategic Analysis

  • 14.1 Value Chain Analysis
  • 14.2 Growth Opportunity Analysis
    • 14.2.1 Growth Opportunity by Type of Event
    • 14.2.2 Growth Opportunity by Revenue Stream
    • 14.2.3 Growth Opportunity by Target Audience
    • 14.2.4 Growth Opportunity by Event Scale
  • 14.3 Emerging Trends in the Global Sports Event Market
  • 14.4 Strategic Analysis
    • 14.4.1 New Product Development
    • 14.4.2 Certification and Licensing
    • 14.4.3 Mergers, Acquisitions, Agreements, Collaborations, and Joint Ventures

15. Company Profiles of the Leading Players Across the Value Chain

  • 15.1 Competitive Analysis
  • 15.2 Nielsen Sports
    • Company Overview
    • Sports Event Market Business Overview
    • New Product Development
    • Merger, Acquisition, and Collaboration
    • Certification and Licensing
  • 15.3 Sportfive
    • Company Overview
    • Sports Event Market Business Overview
    • New Product Development
    • Merger, Acquisition, and Collaboration
    • Certification and Licensing
  • 15.4 SponsorUnited
    • Company Overview
    • Sports Event Market Business Overview
    • New Product Development
    • Merger, Acquisition, and Collaboration
    • Certification and Licensing
  • 15.5 Anschutz Entertainment Group
    • Company Overview
    • Sports Event Market Business Overview
    • New Product Development
    • Merger, Acquisition, and Collaboration
    • Certification and Licensing
  • 15.6 Wanda Sports Group Company Limited
    • Company Overview
    • Sports Event Market Business Overview
    • New Product Development
    • Merger, Acquisition, and Collaboration
    • Certification and Licensing
  • 15.7 PGA TOUR
    • Company Overview
    • Sports Event Market Business Overview
    • New Product Development
    • Merger, Acquisition, and Collaboration
    • Certification and Licensing
  • 15.8 FIFA
    • Company Overview
    • Sports Event Market Business Overview
    • New Product Development
    • Merger, Acquisition, and Collaboration
    • Certification and Licensing
  • 15.9 Formula 1
    • Company Overview
    • Sports Event Market Business Overview
    • New Product Development
    • Merger, Acquisition, and Collaboration
    • Certification and Licensing
  • 15.10 IMG
    • Company Overview
    • Sports Event Market Business Overview
    • New Product Development
    • Merger, Acquisition, and Collaboration
    • Certification and Licensing
  • 15.11 Live Nation Entertainment
    • Company Overview
    • Sports Event Market Business Overview
    • New Product Development
    • Merger, Acquisition, and Collaboration
    • Certification and Licensing

16. Appendix

  • 16.1 List of Figures
  • 16.2 List of Tables
  • 16.3 Research Methodology
  • 16.4 Disclaimer
  • 16.5 Copyright
  • 16.6 Abbreviations and Technical Units
  • 16.7 About Us
  • 16.8 Contact Us

List of Figures

  • Figure 1.1: Trends and Forecast for the Global Sports Event Market
  • Figure 2.1: Usage of Sports Event Market
  • Figure 2.2: Classification of the Global Sports Event Market
  • Figure 2.3: Supply Chain of the Global Sports Event Market
  • Figure 3.1: Trends of the Global GDP Growth Rate
  • Figure 3.2: Trends of the Global Population Growth Rate
  • Figure 3.3: Trends of the Global Inflation Rate
  • Figure 3.4: Trends of the Global Unemployment Rate
  • Figure 3.5: Trends of the Regional GDP Growth Rate
  • Figure 3.6: Trends of the Regional Population Growth Rate
  • Figure 3.7: Trends of the Regional Inflation Rate
  • Figure 3.8: Trends of the Regional Unemployment Rate
  • Figure 3.9: Trends of Regional Per Capita Income
  • Figure 3.10: Forecast for the Global GDP Growth Rate
  • Figure 3.11: Forecast for the Global Population Growth Rate
  • Figure 3.12: Forecast for the Global Inflation Rate
  • Figure 3.13: Forecast for the Global Unemployment Rate
  • Figure 3.14: Forecast for the Regional GDP Growth Rate
  • Figure 3.15: Forecast for the Regional Population Growth Rate
  • Figure 3.16: Forecast for the Regional Inflation Rate
  • Figure 3.17: Forecast for the Regional Unemployment Rate
  • Figure 3.18: Forecast for Regional Per Capita Income
  • Figure 3.19: Driver and Challenges of the Sports Event Market
  • Figure 4.1: Global Sports Event Market by Type of Event in 2019, 2024, and 2031
  • Figure 4.2: Trends of the Global Sports Event Market ($B) by Type of Event
  • Figure 4.3: Forecast for the Global Sports Event Market ($B) by Type of Event
  • Figure 4.4: Trends and Forecast for Professional Sports Events in the Global Sports Event Market (2019-2031)
  • Figure 4.5: Trends and Forecast for Amateur & College Sports Events in the Global Sports Event Market (2019-2031)
  • Figure 4.6: Trends and Forecast for E-Sports Events in the Global Sports Event Market (2019-2031)
  • Figure 4.7: Trends and Forecast for Others in the Global Sports Event Market (2019-2031)
  • Figure 5.1: Global Sports Event Market by Revenue Stream in 2019, 2024, and 2031
  • Figure 5.2: Trends of the Global Sports Event Market ($B) by Revenue Stream
  • Figure 5.3: Forecast for the Global Sports Event Market ($B) by Revenue Stream
  • Figure 5.4: Trends and Forecast for Ticket Sales in the Global Sports Event Market (2019-2031)
  • Figure 5.5: Trends and Forecast for Sponsorships & Advertising in the Global Sports Event Market (2019-2031)
  • Figure 5.6: Trends and Forecast for Media Rights & Broadcasting in the Global Sports Event Market (2019-2031)
  • Figure 5.7: Trends and Forecast for Merchandising & Licensing in the Global Sports Event Market (2019-2031)
  • Figure 5.8: Trends and Forecast for Betting & Fantasy Sports in the Global Sports Event Market (2019-2031)
  • Figure 6.1: Global Sports Event Market by Target Audience in 2019, 2024, and 2031
  • Figure 6.2: Trends of the Global Sports Event Market ($B) by Target Audience
  • Figure 6.3: Forecast for the Global Sports Event Market ($B) by Target Audience
  • Figure 6.4: Trends and Forecast for Fans & Spectators in the Global Sports Event Market (2019-2031)
  • Figure 6.5: Trends and Forecast for Athletes & Participants in the Global Sports Event Market (2019-2031)
  • Figure 6.6: Trends and Forecast for Media & Broadcasters in the Global Sports Event Market (2019-2031)
  • Figure 6.7: Trends and Forecast for Sponsors & Exhibitors in the Global Sports Event Market (2019-2031)
  • Figure 6.8: Trends and Forecast for Event Organizers in the Global Sports Event Market (2019-2031)
  • Figure 7.1: Global Sports Event Market by Event Scale in 2019, 2024, and 2031
  • Figure 7.2: Trends of the Global Sports Event Market ($B) by Event Scale
  • Figure 7.3: Forecast for the Global Sports Event Market ($B) by Event Scale
  • Figure 7.4: Trends and Forecast for International in the Global Sports Event Market (2019-2031)
  • Figure 7.5: Trends and Forecast for National in the Global Sports Event Market (2019-2031)
  • Figure 7.6: Trends and Forecast for Regional in the Global Sports Event Market (2019-2031)
  • Figure 8.1: Trends of the Global Sports Event Market ($B) by Region (2019-2024)
  • Figure 8.2: Forecast for the Global Sports Event Market ($B) by Region (2025-2031)
  • Figure 9.1: Trends and Forecast for the North American Sports Event Market (2019-2031)
  • Figure 9.2: North American Sports Event Market by Type of Event in 2019, 2024, and 2031
  • Figure 9.3: Trends of the North American Sports Event Market ($B) by Type of Event (2019-2024)
  • Figure 9.4: Forecast for the North American Sports Event Market ($B) by Type of Event (2025-2031)
  • Figure 9.5: North American Sports Event Market by Revenue Stream in 2019, 2024, and 2031
  • Figure 9.6: Trends of the North American Sports Event Market ($B) by Revenue Stream (2019-2024)
  • Figure 9.7: Forecast for the North American Sports Event Market ($B) by Revenue Stream (2025-2031)
  • Figure 9.8: North American Sports Event Market by Target Audience in 2019, 2024, and 2031
  • Figure 9.9: Trends of the North American Sports Event Market ($B) by Target Audience (2019-2024)
  • Figure 9.10: Forecast for the North American Sports Event Market ($B) by Target Audience (2025-2031)
  • Figure 9.11: North American Sports Event Market by Event Scale in 2019, 2024, and 2031
  • Figure 9.12: Trends of the North American Sports Event Market ($B) by Event Scale (2019-2024)
  • Figure 9.13: Forecast for the North American Sports Event Market ($B) by Event Scale (2025-2031)
  • Figure 9.14: Trends and Forecast for the United States Sports Event Market ($B) (2019-2031)
  • Figure 9.15: Trends and Forecast for the Mexican Sports Event Market ($B) (2019-2031)
  • Figure 9.16: Trends and Forecast for the Canadian Sports Event Market ($B) (2019-2031)
  • Figure 10.1: Trends and Forecast for the European Sports Event Market (2019-2031)
  • Figure 10.2: European Sports Event Market by Type of Event in 2019, 2024, and 2031
  • Figure 10.3: Trends of the European Sports Event Market ($B) by Type of Event (2019-2024)
  • Figure 10.4: Forecast for the European Sports Event Market ($B) by Type of Event (2025-2031)
  • Figure 10.5: European Sports Event Market by Revenue Stream in 2019, 2024, and 2031
  • Figure 10.6: Trends of the European Sports Event Market ($B) by Revenue Stream (2019-2024)
  • Figure 10.7: Forecast for the European Sports Event Market ($B) by Revenue Stream (2025-2031)
  • Figure 10.8: European Sports Event Market by Target Audience in 2019, 2024, and 2031
  • Figure 10.9: Trends of the European Sports Event Market ($B) by Target Audience (2019-2024)
  • Figure 10.10: Forecast for the European Sports Event Market ($B) by Target Audience (2025-2031)
  • Figure 10.11: European Sports Event Market by Event Scale in 2019, 2024, and 2031
  • Figure 10.12: Trends of the European Sports Event Market ($B) by Event Scale (2019-2024)
  • Figure 10.13: Forecast for the European Sports Event Market ($B) by Event Scale (2025-2031)
  • Figure 10.14: Trends and Forecast for the German Sports Event Market ($B) (2019-2031)
  • Figure 10.15: Trends and Forecast for the French Sports Event Market ($B) (2019-2031)
  • Figure 10.16: Trends and Forecast for the Spanish Sports Event Market ($B) (2019-2031)
  • Figure 10.17: Trends and Forecast for the Italian Sports Event Market ($B) (2019-2031)
  • Figure 10.18: Trends and Forecast for the United Kingdom Sports Event Market ($B) (2019-2031)
  • Figure 11.1: Trends and Forecast for the APAC Sports Event Market (2019-2031)
  • Figure 11.2: APAC Sports Event Market by Type of Event in 2019, 2024, and 2031
  • Figure 11.3: Trends of the APAC Sports Event Market ($B) by Type of Event (2019-2024)
  • Figure 11.4: Forecast for the APAC Sports Event Market ($B) by Type of Event (2025-2031)
  • Figure 11.5: APAC Sports Event Market by Revenue Stream in 2019, 2024, and 2031
  • Figure 11.6: Trends of the APAC Sports Event Market ($B) by Revenue Stream (2019-2024)
  • Figure 11.7: Forecast for the APAC Sports Event Market ($B) by Revenue Stream (2025-2031)
  • Figure 11.8: APAC Sports Event Market by Target Audience in 2019, 2024, and 2031
  • Figure 11.9: Trends of the APAC Sports Event Market ($B) by Target Audience (2019-2024)
  • Figure 11.10: Forecast for the APAC Sports Event Market ($B) by Target Audience (2025-2031)
  • Figure 11.11: APAC Sports Event Market by Event Scale in 2019, 2024, and 2031
  • Figure 11.12: Trends of the APAC Sports Event Market ($B) by Event Scale (2019-2024)
  • Figure 11.13: Forecast for the APAC Sports Event Market ($B) by Event Scale (2025-2031)
  • Figure 11.14: Trends and Forecast for the Japanese Sports Event Market ($B) (2019-2031)
  • Figure 11.15: Trends and Forecast for the Indian Sports Event Market ($B) (2019-2031)
  • Figure 11.16: Trends and Forecast for the Chinese Sports Event Market ($B) (2019-2031)
  • Figure 11.17: Trends and Forecast for the South Korean Sports Event Market ($B) (2019-2031)
  • Figure 11.18: Trends and Forecast for the Indonesian Sports Event Market ($B) (2019-2031)
  • Figure 12.1: Trends and Forecast for the ROW Sports Event Market (2019-2031)
  • Figure 12.2: ROW Sports Event Market by Type of Event in 2019, 2024, and 2031
  • Figure 12.3: Trends of the ROW Sports Event Market ($B) by Type of Event (2019-2024)
  • Figure 12.4: Forecast for the ROW Sports Event Market ($B) by Type of Event (2025-2031)
  • Figure 12.5: ROW Sports Event Market by Revenue Stream in 2019, 2024, and 2031
  • Figure 12.6: Trends of the ROW Sports Event Market ($B) by Revenue Stream (2019-2024)
  • Figure 12.7: Forecast for the ROW Sports Event Market ($B) by Revenue Stream (2025-2031)
  • Figure 12.8: ROW Sports Event Market by Target Audience in 2019, 2024, and 2031
  • Figure 12.9: Trends of the ROW Sports Event Market ($B) by Target Audience (2019-2024)
  • Figure 12.10: Forecast for the ROW Sports Event Market ($B) by Target Audience (2025-2031)
  • Figure 12.11: ROW Sports Event Market by Event Scale in 2019, 2024, and 2031
  • Figure 12.12: Trends of the ROW Sports Event Market ($B) by Event Scale (2019-2024)
  • Figure 12.13: Forecast for the ROW Sports Event Market ($B) by Event Scale (2025-2031)
  • Figure 12.14: Trends and Forecast for the Middle Eastern Sports Event Market ($B) (2019-2031)
  • Figure 12.15: Trends and Forecast for the South American Sports Event Market ($B) (2019-2031)
  • Figure 12.16: Trends and Forecast for the African Sports Event Market ($B) (2019-2031)
  • Figure 13.1: Porter's Five Forces Analysis of the Global Sports Event Market
  • Figure 13.2: Market Share (%) of Top Players in the Global Sports Event Market (2024)
  • Figure 14.1: Growth Opportunities for the Global Sports Event Market by Type of Event
  • Figure 14.2: Growth Opportunities for the Global Sports Event Market by Revenue Stream
  • Figure 14.3: Growth Opportunities for the Global Sports Event Market by Target Audience
  • Figure 14.4: Growth Opportunities for the Global Sports Event Market by Event Scale
  • Figure 14.5: Growth Opportunities for the Global Sports Event Market by Region
  • Figure 14.6: Emerging Trends in the Global Sports Event Market

List of Tables

  • Table 1.1: Growth Rate (%, 2023-2024) and CAGR (%, 2025-2031) of the Sports Event Market by Type of Event, Revenue Stream, Target Audience, and Event Scale
  • Table 1.2: Attractiveness Analysis for the Sports Event Market by Region
  • Table 1.3: Global Sports Event Market Parameters and Attributes
  • Table 3.1: Trends of the Global Sports Event Market (2019-2024)
  • Table 3.2: Forecast for the Global Sports Event Market (2025-2031)
  • Table 4.1: Attractiveness Analysis for the Global Sports Event Market by Type of Event
  • Table 4.2: Market Size and CAGR of Various Type of Event in the Global Sports Event Market (2019-2024)
  • Table 4.3: Market Size and CAGR of Various Type of Event in the Global Sports Event Market (2025-2031)
  • Table 4.4: Trends of Professional Sports Events in the Global Sports Event Market (2019-2024)
  • Table 4.5: Forecast for Professional Sports Events in the Global Sports Event Market (2025-2031)
  • Table 4.6: Trends of Amateur & College Sports Events in the Global Sports Event Market (2019-2024)
  • Table 4.7: Forecast for Amateur & College Sports Events in the Global Sports Event Market (2025-2031)
  • Table 4.8: Trends of E-Sports Events in the Global Sports Event Market (2019-2024)
  • Table 4.9: Forecast for E-Sports Events in the Global Sports Event Market (2025-2031)
  • Table 4.10: Trends of Others in the Global Sports Event Market (2019-2024)
  • Table 4.11: Forecast for Others in the Global Sports Event Market (2025-2031)
  • Table 5.1: Attractiveness Analysis for the Global Sports Event Market by Revenue Stream
  • Table 5.2: Market Size and CAGR of Various Revenue Stream in the Global Sports Event Market (2019-2024)
  • Table 5.3: Market Size and CAGR of Various Revenue Stream in the Global Sports Event Market (2025-2031)
  • Table 5.4: Trends of Ticket Sales in the Global Sports Event Market (2019-2024)
  • Table 5.5: Forecast for Ticket Sales in the Global Sports Event Market (2025-2031)
  • Table 5.6: Trends of Sponsorships & Advertising in the Global Sports Event Market (2019-2024)
  • Table 5.7: Forecast for Sponsorships & Advertising in the Global Sports Event Market (2025-2031)
  • Table 5.8: Trends of Media Rights & Broadcasting in the Global Sports Event Market (2019-2024)
  • Table 5.9: Forecast for Media Rights & Broadcasting in the Global Sports Event Market (2025-2031)
  • Table 5.10: Trends of Merchandising & Licensing in the Global Sports Event Market (2019-2024)
  • Table 5.11: Forecast for Merchandising & Licensing in the Global Sports Event Market (2025-2031)
  • Table 5.12: Trends of Betting & Fantasy Sports in the Global Sports Event Market (2019-2024)
  • Table 5.13: Forecast for Betting & Fantasy Sports in the Global Sports Event Market (2025-2031)
  • Table 6.1: Attractiveness Analysis for the Global Sports Event Market by Target Audience
  • Table 6.2: Market Size and CAGR of Various Target Audience in the Global Sports Event Market (2019-2024)
  • Table 6.3: Market Size and CAGR of Various Target Audience in the Global Sports Event Market (2025-2031)
  • Table 6.4: Trends of Fans & Spectators in the Global Sports Event Market (2019-2024)
  • Table 6.5: Forecast for Fans & Spectators in the Global Sports Event Market (2025-2031)
  • Table 6.6: Trends of Athletes & Participants in the Global Sports Event Market (2019-2024)
  • Table 6.7: Forecast for Athletes & Participants in the Global Sports Event Market (2025-2031)
  • Table 6.8: Trends of Media & Broadcasters in the Global Sports Event Market (2019-2024)
  • Table 6.9: Forecast for Media & Broadcasters in the Global Sports Event Market (2025-2031)
  • Table 6.10: Trends of Sponsors & Exhibitors in the Global Sports Event Market (2019-2024)
  • Table 6.11: Forecast for Sponsors & Exhibitors in the Global Sports Event Market (2025-2031)
  • Table 6.12: Trends of Event Organizers in the Global Sports Event Market (2019-2024)
  • Table 6.13: Forecast for Event Organizers in the Global Sports Event Market (2025-2031)
  • Table 7.1: Attractiveness Analysis for the Global Sports Event Market by Event Scale
  • Table 7.2: Market Size and CAGR of Various Event Scale in the Global Sports Event Market (2019-2024)
  • Table 7.3: Market Size and CAGR of Various Event Scale in the Global Sports Event Market (2025-2031)
  • Table 7.4: Trends of International in the Global Sports Event Market (2019-2024)
  • Table 7.5: Forecast for International in the Global Sports Event Market (2025-2031)
  • Table 7.6: Trends of National in the Global Sports Event Market (2019-2024)
  • Table 7.7: Forecast for National in the Global Sports Event Market (2025-2031)
  • Table 7.8: Trends of Regional in the Global Sports Event Market (2019-2024)
  • Table 7.9: Forecast for Regional in the Global Sports Event Market (2025-2031)
  • Table 8.1: Market Size and CAGR of Various Regions in the Global Sports Event Market (2019-2024)
  • Table 8.2: Market Size and CAGR of Various Regions in the Global Sports Event Market (2025-2031)
  • Table 9.1: Trends of the North American Sports Event Market (2019-2024)
  • Table 9.2: Forecast for the North American Sports Event Market (2025-2031)
  • Table 9.3: Market Size and CAGR of Various Type of Event in the North American Sports Event Market (2019-2024)
  • Table 9.4: Market Size and CAGR of Various Type of Event in the North American Sports Event Market (2025-2031)
  • Table 9.5: Market Size and CAGR of Various Revenue Stream in the North American Sports Event Market (2019-2024)
  • Table 9.6: Market Size and CAGR of Various Revenue Stream in the North American Sports Event Market (2025-2031)
  • Table 9.7: Market Size and CAGR of Various Target Audience in the North American Sports Event Market (2019-2024)
  • Table 9.8: Market Size and CAGR of Various Target Audience in the North American Sports Event Market (2025-2031)
  • Table 9.9: Market Size and CAGR of Various Event Scale in the North American Sports Event Market (2019-2024)
  • Table 9.10: Market Size and CAGR of Various Event Scale in the North American Sports Event Market (2025-2031)
  • Table 9.11: Trends and Forecast for the United States Sports Event Market (2019-2031)
  • Table 9.12: Trends and Forecast for the Mexican Sports Event Market (2019-2031)
  • Table 9.13: Trends and Forecast for the Canadian Sports Event Market (2019-2031)
  • Table 10.1: Trends of the European Sports Event Market (2019-2024)
  • Table 10.2: Forecast for the European Sports Event Market (2025-2031)
  • Table 10.3: Market Size and CAGR of Various Type of Event in the European Sports Event Market (2019-2024)
  • Table 10.4: Market Size and CAGR of Various Type of Event in the European Sports Event Market (2025-2031)
  • Table 10.5: Market Size and CAGR of Various Revenue Stream in the European Sports Event Market (2019-2024)
  • Table 10.6: Market Size and CAGR of Various Revenue Stream in the European Sports Event Market (2025-2031)
  • Table 10.7: Market Size and CAGR of Various Target Audience in the European Sports Event Market (2019-2024)
  • Table 10.8: Market Size and CAGR of Various Target Audience in the European Sports Event Market (2025-2031)
  • Table 10.9: Market Size and CAGR of Various Event Scale in the European Sports Event Market (2019-2024)
  • Table 10.10: Market Size and CAGR of Various Event Scale in the European Sports Event Market (2025-2031,)
  • Table 10.11: Trends and Forecast for the German Sports Event Market (2019-2031)
  • Table 10.12: Trends and Forecast for the French Sports Event Market (2019-2031)
  • Table 10.13: Trends and Forecast for the Spanish Sports Event Market (2019-2031)
  • Table 10.14: Trends and Forecast for the Italian Sports Event Market (2019-2031)
  • Table 10.15: Trends and Forecast for the United Kingdom Sports Event Market (2019-2031)
  • Table 11.1: Trends of the APAC Sports Event Market (2019-2024)
  • Table 11.2: Forecast for the APAC Sports Event Market (2025-2031)
  • Table 11.3: Market Size and CAGR of Various Type of Event in the APAC Sports Event Market (2019-2024)
  • Table 11.4: Market Size and CAGR of Various Type of Event in the APAC Sports Event Market (2025-2031)
  • Table 11.5: Market Size and CAGR of Various Revenue Stream in the APAC Sports Event Market (2019-2024)
  • Table 11.6: Market Size and CAGR of Various Revenue Stream in the APAC Sports Event Market (2025-2031)
  • Table 11.7: Market Size and CAGR of Various Target Audience in the APAC Sports Event Market (2019-2024)
  • Table 11.8: Market Size and CAGR of Various Target Audience in the APAC Sports Event Market (2025-2031)
  • Table 11.9: Market Size and CAGR of Various Event Scale in the APAC Sports Event Market (2019-2024)
  • Table 11.10: Market Size and CAGR of Various Event Scale in the APAC Sports Event Market (2025-2031)
  • Table 11.11: Trends and Forecast for the Japanese Sports Event Market (2019-2031)
  • Table 11.12: Trends and Forecast for the Indian Sports Event Market (2019-2031)
  • Table 11.13: Trends and Forecast for the Chinese Sports Event Market (2019-2031)
  • Table 11.14: Trends and Forecast for the South Korean Sports Event Market (2019-2031)
  • Table 11.15: Trends and Forecast for the Indonesian Sports Event Market (2019-2031)
  • Table 12.1: Trends of the ROW Sports Event Market (2019-2024)
  • Table 12.2: Forecast for the ROW Sports Event Market (2025-2031)
  • Table 12.3: Market Size and CAGR of Various Type of Event in the ROW Sports Event Market (2019-2024)
  • Table 12.4: Market Size and CAGR of Various Type of Event in the ROW Sports Event Market (2025-2031)
  • Table 12.5: Market Size and CAGR of Various Revenue Stream in the ROW Sports Event Market (2019-2024)
  • Table 12.6: Market Size and CAGR of Various Revenue Stream in the ROW Sports Event Market (2025-2031)
  • Table 12.7: Market Size and CAGR of Various Target Audience in the ROW Sports Event Market (2019-2024)
  • Table 12.8: Market Size and CAGR of Various Target Audience in the ROW Sports Event Market (2025-2031)
  • Table 12.9: Market Size and CAGR of Various Event Scale in the ROW Sports Event Market (2019-2024)
  • Table 12.10: Market Size and CAGR of Various Event Scale in the ROW Sports Event Market (2025-2031)
  • Table 12.11: Trends and Forecast for the Middle Eastern Sports Event Market (2019-2031)
  • Table 12.12: Trends and Forecast for the South American Sports Event Market (2019-2031)
  • Table 12.13: Trends and Forecast for the African Sports Event Market (2019-2031)
  • Table 13.1: Product Mapping of Sports Event Suppliers Based on Segments
  • Table 13.2: Operational Integration of Sports Event Manufacturers
  • Table 13.3: Rankings of Suppliers Based on Sports Event Revenue
  • Table 14.1: New Product Launches by Major Sports Event Producers (2019-2024)
  • Table 14.2: Certification Acquired by Major Competitor in the Global Sports Event Market
Have a question?
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Jeroen Van Heghe

Manager - EMEA

+32-2-535-7543

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Christine Sirois

Manager - Americas

+1-860-674-8796

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