White Mulberry Leaf Extract Market
The future of the global white mulberry leaf extract market looks promising with opportunities in the dietary supplement, food & beverage, cosmetic & personal care, and pharmaceutical markets. The global white mulberry leaf extract market is expected to reach an estimated $168 billion by 2035 from $54 billion in 2027 with a CAGR of 12.8% from 2027 to 2035. The major drivers for this market are the growing consumer preference for herbal extracts, the rising demand for natural diabetic supplements, and the increasing prevalence of chronic lifestyle diseases.
- Lucintel forecasts that, within the form category, powder is expected to witness the highest growth over the forecast period due to the convenient usage and longer shelf life of powder formulations.
- Within the application category, dietary supplement is expected to witness the highest growth over the forecast period due to the growing demand for health and wellness supplements.
- In terms of regions, North America will remain the largest region over the forecast period due to the increasing dietary supplement consumption and strong healthcare awareness.
Emerging Trends in White Mulberry Leaf Extract Market
White mulberry leaf extract is moving from generic botanicals to standardized, clinically proven formulations from 2024 to 2026, as manufacturers focus on increasing DNJ concentration in their products and developing new ways to deliver them. Lucintel's analysis of the market demonstrates standardization and the function ingredient crossover as the latest trends in supplier innovation.
- DNJ Standardization and Strength: Manufacturers are competing to increase extract concentration to the level of the active compound, proven by Naturalin Bio-Resources releasing an ultra-concentrated extract in November 2025 at 30% DNJ concentration, compared to typical 1% DNJin mass market supplements. High standardized extracts will continue to command a high price, because customers are demanding real doses of therapeutic adjacency.
- Functional Food-and-beverage Crossover: Mulberry leaf extract moves beyond the supplement capsules to tea, powder and even new protein forms. This is demonstrated by Kaiko's July 2024 launch of combining mulberry DNJ with silkworm protein for blood sugar control after a meal. This crossover to food formats will continue to expand the consumer base of the ingredient from only supplement users.
- Weight Management: In 2024-2025, approximately 68% of weight loss supplement users had begun to include mulberry extract, and these formulations most often included green tea extract and conjugated linoleic acid. Positioning mulberry in the weight management market will continue to drive this ingredient into the metabolic and health products market from the diabetes market.
- Organic and Clean Label: Manufacturers are striving for organic certifications and the GRAS status to meet the clean-label demand of North America and Europe. This will afford access to premium market formulations.
- Regional Supply Consolidation: Chinese producers, especially those in Shaanxi province, are consolidating almost exclusively the manufacturing capacity for extracts.
This consolidation suggests market segmentation where high-DNJ, clinically validated extracts will drive higher margins. Extracts will be offered for mass market supplements as lower grade, commoditized extracts. Investments in standardization for potency and functional food formats will enable suppliers to dominate a larger share as the ingredient becomes more main stream for metabolic health products.
Recent Developments in the White Mulberry Leaf Extract Market
2024 and 2026 activities across white mulberry leaf extract were around achieving organic certification, partnerships for clinical research, and the launch of new technologies. In this period, Lucintel noted an emphasis in Chinese extract producers on obtaining organic certification and quality credentials, with downstream clients becoming more innovative.
- Organic Certification Milestones: Xi'an Lyphar Biotech received USDA organic certification for its mulberry leaf extract production in March 2024 for the entire supply chain from organic farming to the final extraction. This certification allows direct access to high end North American retail where verified sourcing of organic products is mandatory.
- Clinical Research Partnerships: In June 2024, Hunan Nutramax formed a partnership with the University of California, Davis, for a 3-year clinical research program to evaluate the effect of varying concentrations of DNJ on the management of diabetes and the development of appropriate dosing standards. For manufacturers, partnerships with reputable academic institutions provide the much needed clinical substantiation to support extended product claims.
- GRAS for Food Applications: Naturalin Bio-Resources received GRAS status on its ultra-concentrated 30% DNJ extract in November 2025. This removed the substantial obstacle that previously limited the use of mulberry extract to dietary supplements.
- Novel Protein-Extract Hybrid Technology: Kaiko woven silk protein, launched in Japan in July 2024, combines DNJ and silk protein in a single protein source rather than a standalone extract into a functional food.
- Retail Format Diversification: Traditional Medicinals demonstrates growing interest in formats beyond capsules with the launch of their tea in infusion and ready to drink formats in January 2024.
This demonstrates signs of an industry maturing in two different directions. First, upstream producers are seeking and receiving certifications which give them the ability to sell in higher valued market tiers. Second, downstream brands are not content with selling product only in traditional capsule formats. As marketplace competition increases, expect more innovation in the certification and invention of new formats respectively.
Strategic Growth Opportunities in the White Mulberry Leaf Extract Market
The maturing of DNJ standards and the creation of clinical evidence has allowed white mulberry leaf extract suppliers to innovate beyond the standard supplement capsule revenue stream. According to Lucintel, during the 2024 - 2026 period, the largest opportunities with the most unfilled margin include functional beverages, therapeutic adjacent markets, and the Western clean-label landscape.
- Functional Beverages and Foods: Mulberry-derived DNJ is moving beyond supplement capsules into ready-to-drinks and protein formats as illustrated by Kaiko's silkworm and mulberry hybrid product launch in Japan, in July 2024. This Hendsakul supports the opportunity to move into everyday food and beverages and expand well beyond the supplement buyer market.
- High-potency Clinical Formulations: The DNJ extract from Naturalin, which is an ultra-concentrated 30% extract, and which was launched in November 2025, with GRAS certification, is geared towards clinical research focused supplement formulators. This premium offering is well above the commoditized 1% DNJ.
- Academic and Clinical Trial Partnerships: Similar to the pathway of Hunan Nutramax, partnerships to fund university research creates more academic clinical evidence and supports advanced regulatory and marketing claims.
- Organic and Clean-label Market Access: EU and USDA organic certifications, as achieved by Xi'an Lyphar Biotech in March 2024, grant access to an additional market focused on premium sourcing.
- Combination Weight-management Formulations: Using research on combination of mulberry extract and green tea extract and conjugated linoleic acid, which is already used by around 68% of the weight-loss supplement consumers, targets the broader metabolic health domain.
In the coming years, it will be essential to consider high-potency clinically supported extracts and functional food cross-overs as separate markets rather than as segments of the supplement category. Companies that differentiate themselves by creating dedicated resources specific to these market segments will have an advantage over competitors that continue to sell low-DNJ capsules.
White Mulberry Leaf Extract Market Drivers and Challenges
White mulberry leaf extract demand will continue to grow according to Lucintel, due to an increase in the incidence of diabetes and the preference of consumers for natural blood sugar solutions. Synthetic alternatives and supply risk concentration will become more difficult for competitors to manage. The prevalence of diabetes will reach 422 million people according to the World Health Organization and will continue to increase demand for natural glycemic management solutions.
Drivers
- Standardization of DNJ: Naturalin Bio-Resources launched a 30% DNJ extract in November, which has set a new industry benchmark of standardization. Formulators are likely to avoid commodity extracts.
- Clinical Studies: Stronger therapeutic-adjacent marketing claims are likely to boost market demand for Nutramax's clinical studies in partnership with UC Davis.
- Capacity: The demand for natural glycemic management ingredients is anticipated to remain strong. Manufacturing capacity expansion will help supply keep pace with demand.
- Manufacturing Capacity Expansion: The opening of Shaanxi Bolin Biotechnology's organic certified extraction facility in August 2025 will allow for a 200% increase in production. The extraction of natural mulberry leaf extract will allow for a positive meeting of supply and demand.
- Product Innovation: Kaiko's 2024 launch of their silkworm and mulberry protein in Japan is just one of many examples of how new styles of product delivery are allowing ingredients to cross from supplements to functional foods and beverages. Having the flexibility to modify product formats will help companies reach more customers outside of the supplement shopping crowd.
Challenges
- Price Competition: Other ingredients such as berberine, gymnema and even synthetic DNJ have price sensitive private label tenders making it difficult to maintain profit margins.
- Moderate Competition: 38.5% of the market is currently in the hands of several producers in Shaanxi, China, meaning global consumers are limited to that region and therefore vulnerable to disrupted supply.
- Uncertainty in Extract Cost: No matter what the U.S. policy on Chinese imports of botanicals is, price volatility is inevitable for extracts sourced from China.
Standardization and diabetic demand is growing quickly, but competition and a concentration of suppliers in China make it difficult to maintain price and sourcing goals. Manufacturers that have a variety of sourcing and clinical studies will be strongest in the next 5 years.
List of White Mulberry Leaf Extract Market Companies
Companies in the market compete on the basis of product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leverage integration opportunities across the value chain. Through these strategies white mulberry leaf extract market companies cater increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the white mulberry leaf extract market companies profiled in this report include-
- Shaanxi Bolin Biotechnology
- Shaanxi Hongda Phytochemistry
- ETChem (Suzhou)
- Shaanxi SCIGROUND Biotechnology
- Naturalin Bio-Resources
White Mulberry Leaf Extract Market by Segment
The study includes a forecast for the global white mulberry leaf extract market by form, distribution channel, application, and region.
White Mulberry Leaf Extract Market by Form [Value ($B) from 2019 to 2035]:
- Powder
- Liquid
- Capsule
- Others
White Mulberry Leaf Extract Market by Distribution Channel [Value ($B) from 2019 to 2035]:
- Direct Sales
- E-Commerce/Online Platforms
- Offline Retail
- Others
White Mulberry Leaf Extract Market by Application [Value ($B) from 2019 to 2035]:
- Dietary Supplements
- Food & Beverage
- Cosmetics & Personal Care
- Pharmaceuticals
- Others
White Mulberry Leaf Extract Market by Region [Value ($B) from 2019 to 2035]:
- North America
- Europe
- Asia Pacific
- The Rest of the World
Country Wise Outlook for the White Mulberry Leaf Extract Market
Global demand continued to accelerate for white mulberry leaf extract in 2024 and 2026. Market partners scaled DNJ-standardized production, and new blood-sugar management products began to reach international markets. Lucintel has stated that the most significant recent developments for nutraceutical and functional food buyers are capacity building and product standardization.
- United States: Traditional Medicinals began offering new mulberry leaf tea products in partnership with Shaanxi Undersun Biomed in January 2024. As the demand for blood sugar management products increases, the new products became available in consumer-friendly formats and supplement drinks, rather than capsules or powder supplements.
- China: As the leading supplier with approximately 9.8% of the market share, Shaanxi Bolin Biotechnology completed the construction of a new organic certified extraction plant in August 2025. Standardized botanical extracts capacity increased by 200%. Shaanxi Bolin Biotechnology seeks to supply standardized mulberry extract for the nutraceutical market from the Shaanxi region of China.
- Germany: The MartinBauer Group completed its acquisition of American Botanicals in the 2025 fiscal year. This acquisition strengthened MartinBauer Group's position as a leading supplier of organic and specialty botanicals in the pharmaceutical and dietary supplement markets. MartinBauer Group is now able to offer standardized plant extracts, including mulberry extracts, to nutraceutical markets in Europe.
- India: At Vitafoods India and SupplySide East in 2024, Ennature Biopharma (India Glycols Ltd.'s natural ingredients division) will promote its botanical extract and phytopharmaceutical product line utilizing its WHO-GMP and ISO certified manufacturing facility in Dehradun. India's developing phytopharmaceutical exports will enable manufacturers to compete for international mulberry extract supply contracts.
- Japan: In July 2024, Kaiko Foods, a Tokyo-based food-tech startup, introduced a new product, MorSilk, comprised of silkworm protein, which showed a 35% reduction in post-meal blood glucose when tested against a mulberry leaf powder placebo. Japan's modern integration of traditional sericulture byproducts and sericulture with functional nutrition science has been demonstrated by the product launch.
Features of the Global White Mulberry Leaf Extract Market
- Market Size Estimates: white mulberry leaf extract market size estimation in terms of value ($B).
- Trend and Forecast Analysis: Market trends (2019 to 2026) and forecast (2027 to 2035) by various segments and regions.
- Segmentation Analysis: white mulberry leaf extract market size by form, distribution channel, application, and region in terms of value ($B).
- Regional Analysis: white mulberry leaf extract market breakdown by North America, Europe, Asia Pacific, and Rest of the World.
- Growth Opportunities: Analysis of growth opportunities in different forms, distribution channels, applications, and regions for the white mulberry leaf extract market.
- Strategic Analysis: This includes M&A, new product development, and competitive landscape of the white mulberry leaf extract market.
Analysis of competitive intensity of the industry based on Porter's Five Forces model.
If you are looking to expand your business in this or adjacent markets, then contact us. We have done hundreds of strategic consulting projects in market entry, opportunity screening, due diligence, supply chain analysis, M & A, and more.
This report answers following 11 key questions:
- Q.1. What are some of the most promising, high-growth opportunities for the white mulberry leaf extract market by form (powder, liquid, capsule, and others), distribution channel (direct sales, e-commerce/online platforms, offline retail, and others), application (dietary supplements, food & beverage, cosmetics & personal care, pharmaceuticals, and others), and region (North America, Europe, Asia Pacific, and the Rest of the World)?
- Q.2. Which segments will grow at a faster pace and why?
- Q.3. Which region will grow at a faster pace and why?
- Q.4. What are the key factors affecting market dynamics? What are the key challenges and business risks in this market?
- Q.5. What are the business risks and competitive threats in this market?
- Q.6. What are the emerging trends in this market and the reasons behind them?
- Q.7. What are some of the changing demands of customers in the market?
- Q.8. What are the new developments in the market? Which companies are leading these developments?
- Q.9. Who are the major players in this market? What strategic initiatives are key players pursuing for business growth?
- Q.10. What are some of the competing products in this market and how big of a threat do they pose for loss of market share by material or product substitution?
- Q.11. What M&A activity has occurred in the last 6 years and what has its impact been on the industry?