PUBLISHER: MarketsandMarkets | PRODUCT CODE: 1743301
PUBLISHER: MarketsandMarkets | PRODUCT CODE: 1743301
The plant-based supplements market is estimated at USD 27.52 billion in 2025 and is projected to reach USD 42.27 billion by 2030, at a CAGR of 9.0%.
Scope of the Report | |
---|---|
Years Considered for the Study | 2021-2030 |
Base Year | 2024 |
Forecast Period | 2025-2030 |
Units Considered | Value (USD Million/Billion) |
Segments | By product type, distribution channel, age group, form, end-use application, and region |
Regions covered | North America, Europe, Asia Pacific, South America, and Rest of the world (RoW) |
"Growing demand for preventative and specialized plant-based supplements boosts market growth."
Consumers are increasingly reaching for plant-based supplements as a preventive strategy to keep overall wellness in balance, prevent chronic disease, and support specific wellness goals such as immunity, cardiovascular wellness, and gut health. These products-such as plant-based multivitamins and adaptogenic herbs, protein powders, and algae-derived omega-3s-are not only being sought out as treatment supplements but also as part of daily wellness regimes. This trend is fueled by increasing awareness of the advantages of natural ingredients and concern regarding chemical additives and allergens present in most standard supplements.
"Disruptions in the plant-based supplements market may offer opportunities for players."
The plant-based supplements industry is experiencing disruptions driven by changing consumer expectations, accelerated innovation, and changing retail environments. Today's consumers are increasingly seeking clean-label, natural, and sustainably sourced ingredients, prompting brands to remove synthetic additives and provide clearer formulations. Personalized nutrition, fueled by AI, microbiome analysis, and DNA-driven recommendations, is revolutionizing the development and consumption of supplements, spurring demand for customized, targeted products.
"The online retail segment holds a significant market share among the distribution channels in the plant-based supplements market."
The online retail segment commands a high market share of the plant-based supplements industry due to its unbeatable convenience, increased product availability, and ability to satisfy niche customer demands. Online platforms allow shoppers to compare various brands, ingredients, and pricing options at home, a feature that is particularly appealing to health-conscious consumers who desire openness and knowledge of the products. Moreover, digital channels offer access to customer feedback, certifications, and third-party lab test results, which enhance buyer trust in the quality and authenticity of products.
"North America will dominate the plant-based supplements market."
North America will lead the market for plant-based supplements through the convergence of drivers like high consumer consciousness, sophisticated healthcare infrastructure, and robust preventive health and wellness culture. North Americans are actively adopting plant-based supplements based on factors like health, environmental, and ethical considerations, which is directly favorable to the demand for plant-based supplements. Complemented by good marketing techniques and celebrity endorsements, the North American market is expected to continue being the dominant region for plant-based supplements in the forecast period.
Prominent companies in the market include Nestle (Switzerland), Abbott (US), Glanbia PLC (Germany), Otsuka Holdings Co., Ltd. (Japan), Herbalife Ltd. (US), H&H Group (China), Jamieson Wellness Inc. (Canada), NOW Foods (US), The Schwabe Group (Germany), Gaia Herbs Farm (US), Nordic Naturals (US), ProCaps Laboratories, Inc. (US), Sunwarrior LLC (US), Nutrex Hawaii (China), and Navitas Organics (US) are some of the key players in the plant-based supplements market.
Research Coverage
This research report categorizes the plant-based supplements market by product type (protein supplements, vitamin & mineral supplements, superfood & functional supplements, prebiotics & probiotics, ready-to-drink (RTD) supplements, snacking/plant-based protein snacks, other product types), age group [adults (18-64 years), seniors (65+ years), children (3-12 years), adolescents & teens (13-17 years), infants & toddlers (0-2 years)], distribution channel (online retail, supermarkets & hypermarkets, specialty health stores, pharmacies & drugstores, direct-to-consumer & subscription, fitness & wellness centers), end-use application (sports & performance nutrition, general health & wellness, weight management, digestive health, beauty & skin health, other end-use applications), and region (North America, Europe, Asia Pacific, South America, and Rest of the World).
The scope of the report covers detailed information regarding the major factors, such as drivers, restraints, challenges, and opportunities, influencing the growth of plant-based supplements. A thorough analysis of the key industry players has been done to provide insights into their business, services, key strategies, contracts, partnerships, agreements, product launches, mergers & acquisitions, and recent developments associated with the plant-based supplements market. This report covers the competitive analysis of upcoming startups in the plant-based supplements market ecosystem. Furthermore, industry-specific trends such as technology analysis, ecosystem & market mapping, and patent & regulatory landscape, among others, are also covered in the study.
Reasons to Buy This Report
The report will offer market leaders/new entrants information on the closest approximations of the revenue numbers for the overall plant-based supplements and subsegments. It will also help stakeholders understand the competitive landscape and gain more insights to better position their businesses and plan suitable go-to-market strategies. The report also helps stakeholders understand the pulse of the market and provides them with information on key market drivers, restraints, challenges, and opportunities.