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Market Research Report

Customer Data Platform Market by Type, Application (Marketing Segmentation, Personalized Recommendation, Campaign Management, Customer Engagement & Retention), Component, Delivery Mode, Enterprise Size, Vertical, and Region - Global Forecast to 2023

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Customer Data Platform Market by Type, Application (Marketing Segmentation, Personalized Recommendation, Campaign Management, Customer Engagement & Retention), Component, Delivery Mode, Enterprise Size, Vertical, and Region - Global Forecast to 2023
Published: September 17, 2018 Content info: 188 Pages
Description

"The global customer data platform market to grow at a CAGR of 29.3% during the forecast period"

MarketsandMarkets expects the global customer data platform market size to grow from USD 903.7 million in 2018 to USD 3,265.4 million by 2023, at a Compound Annual Growth Rate (CAGR) of 29.3% during the forecast period. Major growth drivers for the market include increasing demand for omni-channel experience and actionable insights by marketers, focus on effective tracking of customers to understand their behavior for target marketing activities, and increasing pressure on CMOs to deliver personalized customer experience. However, the lack of tools to integrate online and offline customer data in real-time and requirement of huge infrastructure or scalable solutions for collection and storage of large volumes of customer data may restrain the market growth.

"Customer engagement and retention segment to grow at the highest CAGR during the forecast period"

In the customer data platform market by application, the customer engagement and retention application segment is expected grow at the highest CAGR during the forecast period. Major growth drivers for the segment include the marketers' preference for customer data plaform for customer treatments, such as personalized messages, real-time interactions, content recommendations, and customer journey orchestration helping to enhance customer loyalty and their organizations' ROI.

"APAC to grow at the highest CAGR during the forecast period"

Among regions, APAC is expected to grow at the highest CAGR in the global customer data platform market during the forecast period. Many private vendors in the region offer CDP solutions and services for data assembly, analytics, and customer engagements. The analytics applications include customer segmentation, machine learning, predictive modeling, revenue attribution, and customer journey mapping.

In-depth interviews were conducted with Chief Executive Officers (CEOs), marketing directors, innovation and technology directors, and executives from various key organizations operating in the global customer data platform market.

  • By Company Type: Tier I: 12%, Tier II: 48%, and Tier III: 40%
  • By Designation: C-Level: 26%, Director Level: 42%, and Others: 32%
  • By Region: North America: 42%, EMEA: 20%, and APAC: 38%

The report profiles major vendors in the global customer data platform market including Nice (Israel), SAP (Germany), Salesforce (US), Adobe (US), SAS Institute (US), Oracle (US), Agilone (US), Tealium (US), IgnitionONE (US), Blueconic (US), RedPoint Global (US), Ascent360 (US), Segment (US), Lytics (US), Zaius (US), mParticle (US), ActionIQ (US), Amperity (US), Evergage (US), Reltio (US), Signal (US), Ensighten (US), UserMind (US), Fospha (UK), NG Data (Belgium), and SessionM (US). The report includes an in-depth competitive analysis of these key customer data platform market players, along with their company profiles that include business overviews, product offerings, recent developments, and market strategies.

Research Coverage:

The report segments the global customer data platform market by type, application, component, enterprise size, delivery mode, vertical and region. The market by type includes access, analytics, and engagement. The application segment includes marketing data segmentation, personalized recommendation, predictive analytics, campaign manamgment, customer engagement and retention, security management, and other applications. The component segment covers solution and services. The customer data platform market by enterprise size has Small and Medium-sized Enterprises (SMEs) and large enterprises segments. The market by delivery mode has the cloud and on-premises categories. The vertical segment of the customer data platform includes retail and eCommerce, IT and telecommunications, travel and hospitality, BFSI, media and entertainment, automobile, healthcare and life sciences, and others. The report covers the customer data platform market in 5 major regions: North America, Europe, Asia Pacific (APAC), Middle East and Africa (MEA), and Latin America.

The report would help the market leaders and new entrants in the global customer data platform market in the following ways:

  • 1. The report segments the market into various subsegments, hence it covers the market comprehensively. It provides the closest approximations of the revenue numbers for the overall market and its subsegments. The market numbers are further split across various applications and regions.
  • 2. The report helps in understanding the overall growth of the market. It provides information on key market drivers, restraints, challenges, and opportunities.
  • 3. The report helps stakeholders in understanding their competitors better and gaining more insights to strengthen their positions in the market. The study also presents the positioning of the key players based on their product offerings and business strategies.
Table of Contents
Product Code: TC 6601

TABLE OF CONTENTS

1. INTRODUCTION

  • 1.1. OBJECTIVES OF THE STUDY
  • 1.2. MARKET DEFINITION
  • 1.3. MARKET SCOPE
  • 1.4. YEARS CONSIDERED FOR THE STUDY
  • 1.5. CURRENCY
  • 1.6. STAKEHOLDERS

2. RESEARCH METHODOLOGY

  • 2.1. RESEARCH DATA
    • 2.1.1. SECONDARY DATA
    • 2.1.2. PRIMARY DATA
      • 2.1.2.1. Breakdown of primaries
      • 2.1.2.2. Key industry insights
  • 2.2. MARKET SIZE ESTIMATION
    • 2.2.1. BOTTOM-UP APPROACH
    • 2.2.2. TOP-DOWN APPROACH
  • 2.3. RESEARCH ASSUMPTIONS
  • 2.4. LIMITATIONS

3. EXECUTIVE SUMMARY

4. PREMIUM INSIGHTS

  • 4.1. ATTRACTIVE OPPORTUNITIES IN THE CUSTOMER DATA PLATFORM MARKET
  • 4.2. GLOBAL CUSTOMER DATA PLATFORM MARKET: TOP 3 VERTICALS
  • 4.3. GLOBAL CUSTOMER DATA PLATFORM MARKET: TOP 3 APPLICATIONS AND REGIONS
  • 4.4. GLOBAL CUSTOMER DATA PLATFORM MARKET, BY REGION
  • 4.5. GLOBAL CUSTOMER DATA PLATFORM MARKET, BY DELIVERY MODE
  • 4.6. GLOBAL CUSTOMER DATA PLATFORM MARKET, BY REGION
  • 4.7. MARKET INVESTMENT SCENARIO

5. MARKET OVERVIEW AND INDUSTRY TRENDS

  • 5.1. INTRODUCTION
  • 5.2. MARKET DYNAMICS
    • 5.2.1. DRIVERS
      • 5.2.1.1. Demand for omnichannel experience and actionable insights by marketers
      • 5.2.1.2. Effective tracking of customers to understand their behavior for targeted marketing activities
      • 5.2.1.3. Increasing pressure on CMOs to deliver personalized customer experience is leading to high demand for real-time data availability
    • 5.2.2. RESTRAINTS
      • 5.2.2.1. Data privacy laws and protection of customer data are critical for CDP adoption
    • 5.2.3. OPPORTUNITIES
      • 5.2.3.1. Increasing investment and funding in CDP startups
    • 5.2.4. CHALLENGES
      • 5.2.4.1. Requirement of huge infrastructure and scalable solutions for collecting and storing large volumes of customer data
      • 5.2.4.2. Lack of tools to integrate online and offline customer data in real time
  • 5.3. USE CASES
    • 5.3.1. INTRODUCTION
    • 5.3.2. USE CASE: SCENARIO 1
    • 5.3.3. USE CASE: SCENARIO 2
    • 5.3.4. USE CASE: SCENARIO 3
    • 5.3.5. USE CASE: SCENARIO 4
    • 5.3.6. USE CASE: SCENARIO 5
    • 5.3.7. USE CASE: SCENARIO 6
  • 5.4. REGULATORY IMPLICATIONS
    • 5.4.1. INTRODUCTION
    • 5.4.2. GENERAL DATA PROTECTION REGULATION (GDPR)
    • 5.4.3. CAN-SPAM
    • 5.4.4. EPRIVACY DIRECTIVE (EPR)
    • 5.4.5. GOVERNANCE, RISK, AND COMPLIANCE (GRC)
    • 5.4.6. SOC 2 TYPE 2 COMPLIANCE
  • 5.5. CUSTOMER DATA PLATFORM: VALUE CHAIN ANALYSIS
    • 5.5.1. DATA COLLECTION
    • 5.5.2. PROFILE UNIFICATION
    • 5.5.3. SEGMENTATION
    • 5.5.4. ACTIVATION

6. CUSTOMER DATA PLATFORM MARKET, BY TYPE

  • 6.1. INTRODUCTION
  • 6.2. ACCESS
  • 6.3. ANALYTICS
  • 6.4. ENGAGEMENT

7. CUSTOMER DATA PLATFORM MARKET, BY APPLICATION

  • 7.1. INTRODUCTION
  • 7.2. MARKETING DATA SEGMENTATION
  • 7.3. PERSONALIZED RECOMMENDATION
  • 7.4. PREDICTIVE ANALYTICS
  • 7.5. CAMPAIGN MANAGEMENT
  • 7.6. CUSTOMER ENGAGEMENT AND RETENTION
  • 7.7. SECURITY MANAGEMENT
  • 7.8. OTHERS

8. CUSTOMER DATA PLATFORM MARKET, BY COMPONENT

  • 8.1. INTRODUCTION
  • 8.2. SOLUTIONS
    • 8.2.1. SOFTWARE TOOLS
    • 8.2.2. PLATFORMS
  • 8.3. SERVICES
    • 8.3.1. CONSULTING SERVICES
    • 8.3.2. SUPPORT AND MAINTENANCE SERVICES

9. CUSTOMER DATA PLATFORM MARKET, BY DELIVERY MODE

  • 9.1. INTRODUCTION
  • 9.2. CLOUD
  • 9.3. ON-PREMISES

10. CUSTOMER DATA PLATFORM MARKET, BY ENTERPRISE SIZE

  • 10.1. INTRODUCTION
  • 10.2. SMALL AND MEDIUM-SIZED ENTERPRISES
  • 10.3. LARGE ENTERPRISES

11. CUSTOMER DATA PLATFORM MARKET, BY VERTICAL

  • 11.1. INTRODUCTION
  • 11.2. BANKING, FINANCIAL SERVICES, AND INSURANCE
  • 11.3. RETAIL AND ECOMMERCE
  • 11.4. MEDIA AND ENTERTAINMENT
  • 11.5. IT AND TELECOMMUNICATION
  • 11.6. TRAVEL AND HOSPITALITY
  • 11.7. ENERGY AND UTILITIES
  • 11.8. AUTOMOBILE
  • 11.9. HEALTHCARE AND LIFE SCIENCES
  • 11.10. OTHERS

12. CUSTOMER DATA PLATFORM MARKET, BY REGION

  • 12.1. INTRODUCTION
  • 12.2. NORTH AMERICA
    • 12.2.1. UNITED STATES
    • 12.2.2. CANADA
  • 12.3. EUROPE
    • 12.3.1. UNITED KINGDOM
    • 12.3.2. NETHERLANDS
    • 12.3.3. FRANCE
    • 12.3.4. REST OF EUROPE
  • 12.4. ASIA PACIFIC
    • 12.4.1. AUSTRALIA
    • 12.4.2. JAPAN
    • 12.4.3. INDIA
    • 12.4.4. REST OF ASIA PACIFIC
  • 12.5. MIDDLE EAST AND AFRICA
    • 12.5.1. MIDDLE EAST
    • 12.5.2. AFRICA
  • 12.6. LATIN AMERICA
    • 12.6.1. BRAZIL
    • 12.6.2. MEXICO
    • 12.6.3. REST OF LATIN AMERICA

13. COMPETITIVE LANDSCAPE

  • 13.1. INTRODUCTION
  • 13.2. TOP PLAYERS IN THE CUSTOMER DATA PLATFORM MARKET
  • 13.3. COMPETITIVE SCENARIO
    • 13.3.1. NEW PRODUCT LAUNCHES AND PRODUCT ENHANCEMENTS
    • 13.3.2. PARTNERSHIPS AND AGREEMENTS
    • 13.3.3. ACQUISITIONS

14. COMPANY PROFILES (Business overview, Solutions and Services offered, Recent developments, SWOT analysis & MnM View)*

  • 14.1. INTRODUCTION
  • 14.2. ORACLE
  • 14.3. SAP
  • 14.4. SALESFORCE
  • 14.5. ADOBE
  • 14.6. NICE
  • 14.7. SAS INSTITUTE
  • 14.8. TEALIUM
  • 14.9. SEGMENT
  • 14.10. ZAIUS
  • 14.11. AGILONE
  • 14.12. ACTIONIQ
  • 14.13. BLUECONIC
  • 14.14. ASCENT360
  • 14.15. EVERGAGE
  • 14.16. LYTICS
  • 14.17. MPARTICLE
  • 14.18. NGDATA
  • 14.19. IGNITIONONE
  • 14.20. SIGNAL
  • 14.21. USERMIND
  • 14.22. AMPERITY
  • 14.23. RELTIO
  • 14.24. ENSIGHTEN
  • 14.25. FOSPHA
  • 14.26. SESSIONM

*Details on Business overview, Solutions and Services offered, Recent developments, SWOT analysis & MnM View might not be captured in case of unlisted companies.

15. APPENDIX

  • 15.1. INDUSTRY EXPERTS
  • 15.2. DISCUSSION GUIDE
  • 15.3. KNOWLEDGE STORE: MARKETSANDMARKETS' SUBSCRIPTION PORTAL
  • 15.4. AVAILABLE CUSTOMIZATIONS
  • 15.5. RELATED REPORTS
  • 15.6. AUTHOR DETAILS

LIST OF TABLES

  • TABLE 1: UNITED STATES DOLLAR EXCHANGE RATE, 2015-2017
  • TABLE 2: GLOBAL CUSTOMER DATA PLATFORM MARKET SIZE AND GROWTH RATE, 2016-2023 (USD MILLION, Y-O-Y %)
  • TABLE 3: FUNDING RAISED BY MAJOR CDP VENDORS TILL JUNE 2018
  • TABLE 4: MAJOR CUSTOMER DATA PLATFORM PROVIDERS, BY TYPE
  • TABLE 5: CUSTOMER DATA PLATFORM MARKET SIZE, BY TYPE, 2016-2023 (USD MILLION)
  • TABLE 6: ACCESS: CUSTOMER DATA PLATFORM MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
  • TABLE 7: ANALYTICS: CUSTOMER DATA PLATFORM MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
  • TABLE 8: ENGAGEMENT: CUSTOMER DATA PLATFORM MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
  • TABLE 9: CUSTOMER DATA PLATFORM MARKET SIZE, BY APPLICATION, 2016-2023 (USD MILLION)
  • TABLE 10: MARKETING DATA SEGMENTATION: CUSTOMER DATA PLATFORM MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
  • TABLE 11: PERSONALIZED RECOMMENDATION: CUSTOMER DATA PLATFORM MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
  • TABLE 12: PREDICTIVE ANALYTICS: CUSTOMER DATA PLATFORM MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
  • TABLE 13: CAMPAIGN MANAGEMENT: CUSTOMER DATA PLATFORM MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
  • TABLE 14: CUSTOMER ENGAGEMENT AND RETENTION: CUSTOMER DATA PLATFORM MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
  • TABLE 15: SECURITY MANAGEMENT: CUSTOMER DATA PLATFORM MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
  • TABLE 16: OTHERS: CUSTOMER DATA PLATFORM MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
  • TABLE 17: CUSTOMER DATA PLATFORM MARKET SIZE, BY COMPONENT, 2016-2023 (USD MILLION)
  • TABLE 18: SOLUTIONS: CUSTOMER DATA PLATFORM MARKET SIZE, BY TYPE, 2016-2023 (USD MILLION)
  • TABLE 19: SOFTWARE TOOLS MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
  • TABLE 20: PLATFORMS MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
  • TABLE 21: SERVICES: CUSTOMER DATA PLATFORM MARKET SIZE, BY TYPE, 2016-2023 (USD MILLION)
  • TABLE 22: CONSULTING SERVICES MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
  • TABLE 23: SUPPORT AND MAINTENANCE SERVICES MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
  • TABLE 24: CUSTOMER DATA PLATFORM MARKET SIZE, BY DELIVERY MODE, 2016-2023 (USD MILLION)
  • TABLE 25: CLOUD: CUSTOMER DATA PLATFORM MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
  • TABLE 26: ON-PREMISES: CUSTOMER DATA PLATFORM MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
  • TABLE 27: CUSTOMER DATA PLATFORM MARKET SIZE, BY ENTERPRISE SIZE, 2016-2023 (USD MILLION)
  • TABLE 28: SMALL AND MEDIUM-SIZED ENTERPRISES: CUSTOMER DATA PLATFORM MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
  • TABLE 29: LARGE ENTERPRISES: CUSTOMER DATA PLATFORM MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
  • TABLE 30: CUSTOMER DATA PLATFORM MARKET SIZE, BY VERTICAL, 2016-2023 (USD MILLION)
  • TABLE 31: BANKING, FINANCIAL SERVICES, AND INSURANCE: CUSTOMER DATA PLATFORM MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
  • TABLE 32: RETAIL AND ECOMMERCE: CUSTOMER DATA PLATFORM MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
  • TABLE 33: MAJOR RETAILERS ACROSS THE GLOBE
  • TABLE 34: MEDIA AND ENTERTAINMENT: CUSTOMER DATA PLATFORM MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
  • TABLE 35: IT AND TELECOMMUNICATION: CUSTOMER DATA PLATFORM MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
  • TABLE 36: TRAVEL AND HOSPITALITY: CUSTOMER DATA PLATFORM MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
  • TABLE 37: ENERGY AND UTILITIES: CUSTOMER DATA PLATFORM MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
  • TABLE 38: AUTOMOBILE: CUSTOMER DATA PLATFORM MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
  • TABLE 39: HEALTHCARE AND LIFE SCIENCES: CUSTOMER DATA PLATFORM MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
  • TABLE 40: OTHERS: CUSTOMER DATA PLATFORM MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
  • TABLE 41: CUSTOMER DATA PLATFORM MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
  • TABLE 42: SMARTPHONE USERS IN NORTH AMERICA, 2018-2023 (MILLION)
  • TABLE 43: NORTH AMERICA: CUSTOMER DATA PLATFORM MARKET SIZE, BY COUNTRY, 2016-2023 (USD MILLION)
  • TABLE 44: NORTH AMERICA: CUSTOMER DATA PLATFORM MARKET SIZE, BY TYPE, 2016-2023 (USD MILLION)
  • TABLE 45: NORTH AMERICA: CUSTOMER DATA PLATFORM MARKET SIZE, BY APPLICATION, 2016-2023 (USD MILLION)
  • TABLE 46: NORTH AMERICA: CUSTOMER DATA PLATFORM MARKET SIZE, BY COMPONENT, 2016-2023 (USD MILLION)
  • TABLE 47: NORTH AMERICA: CUSTOMER DATA PLATFORM MARKET SIZE, BY SOLUTION, 2016-2023 (USD MILLION)
  • TABLE 48: NORTH AMERICA: CUSTOMER DATA PLATFORM MARKET SIZE, BY SERVICE, 2016-2023 (USD MILLION)
  • TABLE 49: NORTH AMERICA: CUSTOMER DATA PLATFORM MARKET SIZE, BY DELIVERY MODE, 2016-2023 (USD MILLION)
  • TABLE 50: NORTH AMERICA: CUSTOMER DATA PLATFORM MARKET SIZE, BY ENTERPRISE SIZE, 2016-2023 (USD MILLION)
  • TABLE 51: NORTH AMERICA: CUSTOMER DATA PLATFORM MARKET SIZE, BY VERTICAL, 2016-2023 (USD MILLION)
  • TABLE 52: SMART PHONE USERS IN EUROPE, 2018-2023 (MILLION)
  • TABLE 53: EUROPE: CUSTOMER DATA PLATFORM MARKET SIZE, BY COUNTRY, 2016-2023 (USD MILLION)
  • TABLE 54: EUROPE: CUSTOMER DATA PLATFORM MARKET SIZE, BY TYPE, 2016-2023 (USD MILLION)
  • TABLE 55: EUROPE: CUSTOMER DATA PLATFORM MARKET SIZE, BY APPLICATION, 2016-2023 (USD MILLION)
  • TABLE 56: EUROPE: CUSTOMER DATA PLATFORM MARKET SIZE, BY COMPONENT, 2016-2023 (USD MILLION)
  • TABLE 57: EUROPE: CUSTOMER DATA PLATFORM MARKET SIZE, BY SOLUTION, 2016-2023 (USD MILLION)
  • TABLE 58: EUROPE: CUSTOMER DATA PLATFORM MARKET SIZE, BY SERVICE, 2016-2023 (USD MILLION)
  • TABLE 59: EUROPE: CUSTOMER DATA PLATFORM MARKET SIZE, BY DELIVERY MODE, 2016-2023 (USD MILLION)
  • TABLE 60: EUROPE: CUSTOMER DATA PLATFORM MARKET SIZE, BY ENTERPRISE SIZE, 2016-2023 (USD MILLION)
  • TABLE 61: EUROPE: CUSTOMER DATA PLATFORM MARKET SIZE, BY VERTICAL, 2016-2023 (USD MILLION)
  • TABLE 62: SMARTPHONE USERS IN ASIA PACIFIC, 2018-2023 (MILLION)
  • TABLE 63: ASIA PACIFIC: CUSTOMER DATA PLATFORM MARKET SIZE, BY COUNTRY, 2016-2023 (USD MILLION)
  • TABLE 64: ASIA PACIFIC: CUSTOMER DATA PLATFORM MARKET SIZE, BY TYPE, 2016-2023 (USD MILLION)
  • TABLE 65: ASIA PACIFIC: CUSTOMER DATA PLATFORM MARKET SIZE, BY APPLICATION, 2016-2023 (USD MILLION)
  • TABLE 66: ASIA PACIFIC: CUSTOMER DATA PLATFORM MARKET SIZE, BY COMPONENT, 2016-2023 (USD MILLION)
  • TABLE 67: ASIA PACIFIC: CUSTOMER DATA PLATFORM MARKET SIZE, BY SOLUTION, 2016-2023 (USD MILLION)
  • TABLE 68: ASIA PACIFIC: CUSTOMER DATA PLATFORM MARKET SIZE, BY SERVICE, 2016-2023 (USD MILLION)
  • TABLE 69: ASIA PACIFIC: CUSTOMER DATA PLATFORM MARKET SIZE, BY DELIVERY MODE, 2016-2023 (USD MILLION)
  • TABLE 70: ASIA PACIFIC: CUSTOMER DATA PLATFORM MARKET SIZE, BY ENTERPRISE SIZE, 2016-2023 (USD MILLION)
  • TABLE 71: ASIA PACIFIC: CUSTOMER DATA PLATFORM MARKET SIZE, BY VERTICAL, 2016-2023 (USD MILLION)
  • TABLE 72: SMARTPHONE USERS IN MIDDLE EAST AND AFRICA, 2018-2023 (MILLION)
  • TABLE 73: MIDDLE EAST AND AFRICA: CUSTOMER DATA PLATFORM MARKET SIZE, BY SUBREGION, 2016-2023 (USD MILLION)
  • TABLE 74: MIDDLE EAST AND AFRICA: CUSTOMER DATA PLATFORM MARKET SIZE, BY TYPE, 2016-2023 (USD MILLION)
  • TABLE 75: MIDDLE EAST AND AFRICA: CUSTOMER DATA PLATFORM MARKET SIZE, BY APPLICATION, 2016-2023 (USD MILLION)
  • TABLE 76: MIDDLE EAST AND AFRICA: CUSTOMER DATA PLATFORM MARKET SIZE, BY COMPONENT, 2016-2023 (USD MILLION)
  • TABLE 77: MIDDLE EAST AND AFRICA: CUSTOMER DATA PLATFORM MARKET SIZE, BY SOLUTION, 2016-2023 (USD MILLION)
  • TABLE 78: MIDDLE EAST AND AFRICA: CUSTOMER DATA PLATFORM MARKET SIZE, BY SERVICE, 2016-2023 (USD MILLION)
  • TABLE 79: MIDDLE EAST AND AFRICA: CUSTOMER DATA PLATFORM MARKET SIZE, BY DELIVERY MODE, 2016-2023 (USD MILLION)
  • TABLE 80: MIDDLE EAST AND AFRICA: CUSTOMER DATA PLATFORM MARKET SIZE, BY ENTERPRISE SIZE, 2016-2023 (USD MILLION)
  • TABLE 81: MIDDLE EAST AND AFRICA: CUSTOMER DATA PLATFORM MARKET SIZE, BY VERTICAL, 2016-2023 (USD MILLION)
  • TABLE 82: SMARTPHONE USERS IN LATIN AMERICA, 2018-2023 (MILLION)
  • TABLE 83: LATIN AMERICA: CUSTOMER DATA PLATFORM MARKET SIZE, BY COUNTRY, 2016-2023 (USD MILLION)
  • TABLE 84: LATIN AMERICA: CUSTOMER DATA PLATFORM MARKET SIZE, BY TYPE, 2016-2023 (USD MILLION)
  • TABLE 85: LATIN AMERICA: CUSTOMER DATA PLATFORM MARKET SIZE, BY APPLICATION, 2016-2023 (USD MILLION)
  • TABLE 86: LATIN AMERICA: CUSTOMER DATA PLATFORM MARKET SIZE, BY COMPONENT, 2016-2023 (USD MILLION)
  • TABLE 87: LATIN AMERICA: CUSTOMER DATA PLATFORM MARKET SIZE, BY SOLUTION, 2016-2023 (USD MILLION)
  • TABLE 88: LATIN AMERICA: CUSTOMER DATA PLATFORM MARKET SIZE, BY SERVICE, 2016-2023 (USD MILLION)
  • TABLE 89: LATIN AMERICA: CUSTOMER DATA PLATFORM MARKET SIZE, BY DELIVERY MODE, 2016-2023 (USD MILLION)
  • TABLE 90: LATIN AMERICA: CUSTOMER DATA PLATFORM MARKET SIZE, BY ENTERPRISE SIZE, 2016-2023 (USD MILLION)
  • TABLE 91: LATIN AMERICA: CUSTOMER DATA PLATFORM MARKET SIZE, BY VERTICAL, 2016-2023 (USD MILLION)
  • TABLE 92: MARKET RANKING FOR CUSTOMER DATA PLATFORM MARKET, 2018
  • TABLE 93: NEW PRODUCT LAUNCHES AND PRODUCT ENHANCEMENTS, 2016-2018
  • TABLE 94: PARTNERSHIPS AND AGREEMENTS, 2017-2018
  • TABLE 95: ACQUISITIONS, 2016-2018

LIST OF FIGURES

  • FIGURE 1: GLOBAL CUSTOMER DATA PLATFORM MARKET: MARKET SEGMENTATION
  • FIGURE 2: GLOBAL CUSTOMER DATA PLATFORM MARKET: REGIONAL SCOPE
  • FIGURE 3: CUSTOMER DATA PLATFORM MARKET: RESEARCH DESIGN
  • FIGURE 4: BREAKDOWN OF PRIMARY INTERVIEWS: BY COMPANY, DESIGNATION, AND REGION
  • FIGURE 5: DATA TRIANGULATION
  • FIGURE 6: MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH
  • FIGURE 7: MARKET SIZE ESTIMATION METHODOLOGY: TOP-DOWN APPROACH
  • FIGURE 8: CUSTOMER DATA PLATFORM MARKET: ASSUMPTIONS
  • FIGURE 9: NORTH AMERICA IS ESTIMATED TO HAVE THE LARGEST MARKET SHARE IN 2018
  • FIGURE 10: CUSTOMER DATA PLATFORM MARKET SNAPSHOT, BY TYPE, 2017
  • FIGURE 11: CUSTOMER DATA PLATFORM MARKET SNAPSHOT, BY APPLICATION, 2017
  • FIGURE 12: CUSTOMER DATA PLATFORM MARKET SNAPSHOT, BY COMPONENT, 2017
  • FIGURE 13: CUSTOMER DATA PLATFORM MARKET SNAPSHOT, BY SOLUTION, 2017
  • FIGURE 14: CUSTOMER DATA PLATFORM MARKET SNAPSHOT, BY SERVICE, 2017
  • FIGURE 15: CUSTOMER DATA PLATFORM MARKET SNAPSHOT, BY DELIVERY MODE, 2017
  • FIGURE 16: CUSTOMER DATA PLATFORM MARKET SNAPSHOT, BY ENTERPRISE SIZE, 2017
  • FIGURE 17: CUSTOMER DATA PLATFORM MARKET SNAPSHOT, BY VERTICAL, 2017
  • FIGURE 18: THE GLOBAL CUSTOMER DATA PLATFORM MARKET IS EXPECTED TO WITNESS SIGNIFICANT GROWTH DURING THE FORECAST PERIOD
  • FIGURE 19: RETAIL AND ECOMMERCE VERTICAL IS EXPECTED TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD
  • FIGURE 20: PERSONALIZED RECOMMENDATION APPLICATION AND NORTH AMERICA ARE ESTIMATED TO HAVE THE LARGEST MARKET SHARES IN THE CUSTOMER DATA PLATFORM MARKET IN 2018
  • FIGURE 21: ASIA PACIFIC IS EXPECTED TO REGISTER THE HIGHEST CAGR DURING THE FORECAST PERIOD
  • FIGURE 22: CLOUD DELIVERY MODE IS EXPECTED TO HAVE THE LARGER MARKET SIZE DURING THE FORECAST PERIOD
  • FIGURE 23: NORTH AMERICA IS ESTIMATED TO HAVE THE HIGHEST MARKET SHARE IN 2018
  • FIGURE 24: ASIA PACIFIC IS EXPECTED TO EMERGE AS THE BEST REGION FOR INVESTMENTS DURING THE FORECAST PERIOD
  • FIGURE 25: CUSTOMER DATA PLATFORM MARKET: DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES
  • FIGURE 26: CUSTOMER DATA PLATFORM MARKET: VALUE CHAIN ANALYSIS
  • FIGURE 27: ANALYTICS SEGMENT IS EXPECTED TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD
  • FIGURE 28: CUSTOMER ENGAGEMENT AND RETENTION SEGMENT IS EXPECTED TO RECORD THE HIGHEST CAGR DURING THE FORECAST PERIOD
  • FIGURE 29: SERVICES SEGMENT IS EXPECTED TO RECORD A HIGHER CAGR DURING THE FORECAST PERIOD
  • FIGURE 30: SOFTWARE TOOLS SEGMENT IS EXPECTED TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD
  • FIGURE 31: SUPPORT AND MAINTENANCE SERVICES SEGMENT IS EXPECTED TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD
  • FIGURE 32: CLOUD DELIVERY MODE IS EXPECTED TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD
  • FIGURE 33: SMALL AND MEDIUM-SIZED ENTERPRISES SEGMENT IS EXPECTED TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD
  • FIGURE 34: RETAIL AND ECOMMERCE VERTICAL IS EXPECTED TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD
  • FIGURE 35: NORTH AMERICA IS ESTIMATED TO ACCOUNT FOR THE LARGEST MARKET SIZE IN 2018
  • FIGURE 36: ASIA PACIFIC IS EXPECTED TO REGISTER THE HIGHEST CAGR DURING THE FORECAST PERIOD
  • FIGURE 37: NORTH AMERICA: MARKET SNAPSHOT
  • FIGURE 38: CUSTOMER ENGAGEMENT AND RETENTION IS EXPECTED TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD
  • FIGURE 39: CUSTOMER ENGAGEMENT AND RETENTION IS EXPECTED TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD
  • FIGURE 40: ASIA PACIFIC: MARKET SNAPSHOT
  • FIGURE 41: CUSTOMER ENGAGEMENT AND RETENTION IS EXPECTED TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD
  • FIGURE 42: CUSTOMER ENGAGEMENT AND RETENTION IS EXPECTED TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD
  • FIGURE 43: CUSTOMER ENGAGEMENT AND RETENTION IS EXPECTED TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD
  • FIGURE 44: KEY DEVELOPMENTS BY THE LEADING PLAYERS IN THE CUSTOMER DATA PLATFORM MARKET DURING 2016-2018
  • FIGURE 45: ORACLE: COMPANY SNAPSHOT
  • FIGURE 46: ORACLE: SWOT ANALYSIS
  • FIGURE 47: SAP: COMPANY SNAPSHOT
  • FIGURE 48: SAP: SWOT ANALYSIS
  • FIGURE 49: SALESFORCE: COMPANY SNAPSHOT
  • FIGURE 50: SALESFORCE: SWOT ANALYSIS
  • FIGURE 51: ADOBE: COMPANY SNAPSHOT
  • FIGURE 52: ADOBE: SWOT ANALYSIS
  • FIGURE 53: NICE: COMPANY SNAPSHOT
  • FIGURE 54: NICE: SWOT ANALYSIS
  • FIGURE 55: SAS INSTITUTE: COMPANY SNAPSHOT
  • FIGURE 56: SAS INSTITUTE: SWOT ANALYSIS
  • FIGURE 57: TEALIUM: SWOT ANALYSIS
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