India Ayurveda Market Research Report Forecast to 2030

The growth of the ayurveda market is attributed to the increasing awareness associated with ayurveda through government schemes and support as well as rising strategic initiatives in the India ayurveda market. However, stringent regulatory policies are anticipated to hamper the market growth.

Ayurveda is a natural system of medicine with historical roots in the Indian subcontinent. The treatment options in ayurveda can include herbal medicines, acupuncture, yoga, massage therapy and dietary changes.

The increasing awareness associated with ayurveda through government schemes and support, as well as rising strategic initiatives are the factors that are driving the growth of the Indian ayurveda market. However, stringent regulatory policies, which is attributed to restraints on the market growth. Nonetheless, it is anticipated that the incorporation of technology in ayurveda and the rise of Ayurvedic medical tourism in India through government support is likely to create lucrative opportunities in the coming years.

Market Segmentation

Based on application, the market has been segmented into personal care and healthcare. The healthcare segment is further bifurcated into cancer treatments, respiratory disorders, mental health, nervous system disorders, diabetes, skin diseases, cardiovascular diseases, and autoimmune diseases. Based on distribution channel, the market has been segmented into supermarkets, pharmacy & drug stores, beauty salons, specialty stores, online stores, and others.

Major Players

The key market players of India Ayurveda market include Dabur Ltd, Emami Group, Amrutanjan Health Care Limited, Patanjali Ayurved, and Gufic.com

TABLE OF CONTENTS

1 EXECUTIVE SUMMARY

1.1 OVERVIEW

2 MARKET INTRODUCTION

2.1 DEFINITION
2.2 SCOPE OF THE STUDY
2.3 RESEARCH OBJECTIVE
2.4 MARKET STRUCTURE
2.5 ASSUMPTIONS & LIMITATIONS

3 RESEARCH METHODOLOGY

3.1 DATA MINING
3.2 SECONDARY RESEARCH
3.3 PRIMARY RESEARCH
3.4 BREAKDOWN OF PRIMARY RESPONDENTS
3.5 FORECASTING TECHNIQUES
3.6 RESEARCH METHODOLOGY FOR MARKET SIZE ESTIMATION
- 3.6.1 BOTTOM-UP APPROACH
- 3.6.2 TOP-DOWN APPROACH
3.7 DATA TRIANGULATION
3.8 VALIDATION

4 MARKET DYNAMICS

4.1 OVERVIEW
4.2 DRIVERS
- 4.2.1 INCREASING AWARENESS ASSOCIATED WITH AYURVEDA THROUGH GOVERNMENT SCHEMES AND SUPPORT
- 4.2.2 RISING STRATEGIC INITIATIVES IN THE INDIA AYURVEDA MARKET
4.3 RESTRAINTS
- 4.3.1 STRICT SAFETY & QUALITY STANDARDS
4.4 OPPORTUNITIES
- 4.4.1 INCORPORATION OF TECHNOLOGY IN AYURVEDA
- 4.4.2 RISE OF AYURVEDA MEDICAL TOURISM IN INDIA THROUGH GOVERNMENT SUPPORT

5 MARKET FACTOR ANALYSIS

5.1 VALUE CHAIN ANALYSIS
- 5.1.1 R&D
- 5.1.2 MANUFACTURING
- 5.1.3 DISTRIBUTION
- 5.1.4 MARKETING AND SALES
- 5.1.5 POST-SALES MONITORING
5.2 PORTER'S FIVE FORCES MODEL
- 5.2.1 THREAT OF NEW ENTRANTS
- 5.2.2 BARGAINING POWER OF SUPPLIERS
- 5.2.3 THREAT OF SUBSTITUTES
- 5.2.4 BARGAINING POWER OF BUYERS
- 5.2.5 INTENSITY OF RIVALRY
5.3 IMPACT OF COVID-19 ON THE INDIA AYURVEDA MARKET
- 5.3.1 IMPACT ON DEMAND
- 5.3.2 IMPACT ON SUPPLY CHAIN
- 5.3.3 IMPACT ON MARKET
5.4 MARKET INSIGHTS: EXPORTS FROM INDIA TO OTHER COUNTRIES

6 INDIA AYURVEDA MARKET BY PRODUCT & THERAPIES

6.1 OVERVIEW
6.2 PRODUCTS
- 6.2.1 PERSONAL CARE
  - 6.2.1.1 HAIR CARE
  - 6.2.1.2 ORAL CARE
  - 6.2.1.3 SKIN CARE
  - 6.2.1.4 COSMETICS
- 6.2.2 HEALTHCARE
  - 6.2.2.1 AYURVEDIC MEDICINES
  - 6.2.2.2 AYURVEDIC NUTRACEUTICALS
- 6.2.3 DIETARY SUPPLEMENTS
6.3 THERAPIES

7 INDIA AYURVEDA MARKET BY APPLICATION

7.1 OVERVIEW
7.2 PESONAL CARE
7.3 HEALTH CARE
- 7.3.1 CANCER TREATMENTS
- 7.3.2 RESPIRATORY DISORDERS
- 7.3.3 MENTAL HEALTH
- 7.3.4 NERVOUS SYSTEM DISORDERS
- 7.3.5 DIABETES
- 7.3.6 SKIN DISEASES
- 7.3.7 CARDIOVASCULAR DISEASES
- 7.3.8 AUTOIMMUNE DISEASES

8 INDIA AYURVEDA MARKET BY DISTRIBUTION CHANNEL

8.1 OVERVIEW
8.2 SUPERMARKETS
8.3 PHARMACY & DRUG STORES
8.4 BEAUTY SALONS
8.5 SPECIALITY STORES
8.6 ONLINE STORES
8.7 OTHERS

9 INDIA AYURVEDA MARKET, BY REGION

9.1 OVERVIEW
9.2 NORTH
9.3 EAST
9.4 WEST
9.5 CENTRAL
9.6 SOUTH

10 COMPETITIVE LANDSCAPE

10.1 OVERVIEW
10.2 COMPETITIVE BENCHMARKING
10.3 MAJOR GROWTH STRATEGY IN INDIA AYURVEDA MARKET
10.4 THE LEADING PLAYER IN TERMS OF THE NUMBER OF DEVELOPMENTS IN THE INDIA AYURVEDA MARKET
10.5 KEY DEVELOPMENTS & GROWTH STRATEGIES
- 10.5.1 PRODUCT APPROVAL AND LAUNCH

11 COMPANY PROFILES

11.1 AMRUTANJAN HEALTH CARE LTD.
- 11.1.1 COMPANY OVERVIEWS
- 11.1.2 FINANCIAL OVERVIEW
- 11.1.3 PRODUCTS OFFERED
- 11.1.4 KEY DEVELOPMENTS
- 11.1.5 SWOT ANALYSIS
- 11.1.6 KEY STRATEGIES
11.2 EMAMI GROUP
- 11.2.1 COMPANY OVERVIEW
- 11.2.2 FINANCIAL OVERVIEW
- 11.2.3 PRODUCTS OFFERED
- 11.2.4 KEY DEVELOPMENTS
- 11.2.5 SWOT ANALYSIS
- 11.2.6 KEY STRATEGIES
11.3 DABUR LTD
- 11.3.1 COMPANY OVERVIEW
- 11.3.2 FINANCIAL OVERVIEW
- 11.3.3 PRODUCTS OFFERED
- 11.3.4 KEY DEVELOPMENTS
- 11.3.5 SWOT ANALYSIS
- 11.3.6 KEY STRATEGIES
11.4 VICCO LABORATORIES
- 11.4.1 COMPANY OVERVIEW
- 11.4.2 FINANCIAL OVERVIEW
- 11.4.3 PRODUCTS OFFERED
- 11.4.4 KEY DEVELOPMENTS
- 11.4.5 KEY STRATEGIES
11.5 HIMALAYA GLOBAL HOLDING LTD.
- 11.5.1 COMPANY OVERVIEW
- 11.5.2 FINANCIAL OVERVIEW
- 11.5.3 PRODUCTS OFFERED
- 11.5.4 KEY DEVELOPMENTS
- 11.5.5 KEY STRATEGIES
11.6 SDL INDIA
- 11.6.1 COMPANY OVERVIEW
- 11.6.2 FINANCIAL OVERVIEW
- 11.6.3 PRODUCTS OFFERED
- 11.6.4 KEY DEVELOPMENTS
- 11.6.5 KEY STRATEGIES
11.7 BAIDYANATH
- 11.7.1 COMPANY OVERVIEW
- 11.7.2 FINANCIAL OVERVIEW
- 11.7.3 PRODUCTS OFFERED
- 11.7.4 KEY DEVELOPMENTS
- 11.7.5 KEY STRATEGIES
11.8 GUFIC.COM
- 11.8.1 COMPANY OVERVIEW
- 11.8.2 FINANCIAL OVERVIEW
- 11.8.3 PRODUCTS OFFERED
- 11.8.4 KEY DEVELOPMENTS
- 11.8.5 SWOT ANALYSIS
- 11.8.6 KEY STRATEGIES
11.9 PATANJALI AYURVED
- 11.9.1 COMPANY OVERVIEW
- 11.9.2 FINANCIAL OVERVIEW
- 11.9.3 PRODUCTS OFFERED
- 11.9.4 KEY DEVELOPMENTS
- 11.9.5 SWOT ANALYSIS
- 11.9.6 KEY STRATEGIES
11.10 CHARAK PHARMA PVT. LTD.
- 11.10.1 COMPANY OVERVIEW
- 11.10.2 FINANCIAL OVERVIEW
- 11.10.3 PRODUCTS OFFERED
- 11.10.4 KEY DEVELOPMENTS
- 11.10.5 KEY STRATEGIES

12 APPENDIX

12.1 REFERENCES
12.2 RELATED REPORTS

LIST OF TABLES

TABLE 1 LIST OF ASSUMPTIONS & LIMITATIONS 15
TABLE 2 PRIMARY INTERVIEWS AND INFORMATION GATHERING PROCESS 18
TABLE 3 INDIA: AYURVEDA MARKET, BY PRODUCT & THERAPIES, 2018-2030 (USD MILLION) 34
TABLE 4 INDIA: AYURVEDA MARKET, FOR PRODUCTS, BY REGION, 2018-2030 (USD MILLION) 34
TABLE 5 INDIA: AYURVEDA MARKET, FOR PRODUCTS, BY TYPE, 2018-2030 (USD MILLION) 35
TABLE 6 INDIA: AYURVEDA MARKET, FOR PERSONAL CARE, BY REGION, 2018-2030 (USD MILLION) 35
TABLE 7 INDIA: AYURVEDA MARKET, FOR PERSONAL CARE, BY TYPE, 2018-2030 (USD MILLION) 35
TABLE 8 INDIA: AYURVEDA MARKET, FOR HAIR CARE, BY REGION, 2018-2030 (USD MILLION) 36
TABLE 9 INDIA: AYURVEDA MARKET, FOR ORAL CARE, BY REGION, 2018-2030 (USD MILLION) 36
TABLE 10 INDIA: AYURVEDA MARKET, FOR SKIN CARE, BY REGION, 2018-2030 (USD MILLION) 37
TABLE 11 INDIA: AYURVEDA MARKET, FOR COSMETICS, BY REGION, 2018-2030 (USD MILLION) 37
TABLE 12 INDIA: AYURVEDA MARKET, FOR HEALTHCARE, BY REGION, 2018-2030 (USD MILLION) 38
TABLE 13 INDIA: AYURVEDA MARKET, FOR HEALTHCARE, BY TYPE, 2018-2030 (USD MILLION) 38
TABLE 14 INDIA: AYURVEDA MARKET, FOR AYURVEDIC MEDICINES, BY REGION, 2018-2030 (USD MILLION) 38
TABLE 15 INDIA: AYURVEDA MARKET, FOR AYURVEDIC NUTRACEUTICALS, BY REGION, 2018-2030 (USD MILLION) 39
TABLE 16 INDIA: AYURVEDA MARKET, FOR DIETARY SUPPLEMENTS, BY REGION, 2018-2030 (USD MILLION) 39
TABLE 17 INDIA: AYURVEDA MARKET, FOR THERAPIES, BY REGION, 2018-2030 (USD MILLION) 40
TABLE 18 INDIA: AYURVEDA MARKET, BY APPLICATION, 2018-2030 (USD MILLION) 42
TABLE 19 INDIA: AYURVEDA MARKET, FOR PERSONAL CARE, BY REGION, 2018-2030 (USD MILLION) 43
TABLE 20 INDIA: AYURVEDA MARKET, FOR HEALTH CARE, BY REGION, 2018-2030 (USD MILLION) 44
TABLE 21 INDIA: AYURVEDA MARKET, FOR HEALTHCARE, BY TYPE, 2018-2030 (USD MILLION) 44
TABLE 22 INDIA: AYURVEDA MARKET, FOR CANCER TREATMENTS, BY REGION, 2018-2030 (USD MILLION) 45
TABLE 23 INDIA: AYURVEDA MARKET, FOR RESPIRATORY DISORDERS, BY REGION, 2018-2030 (USD MILLION) 45
TABLE 24 INDIA: AYURVEDA MARKET, FOR MENTAL HEALTH, BY REGION, 2018-2030 (USD MILLION) 46
TABLE 25 INDIA: AYURVEDA MARKET, FOR NERVOUS SYSTEM DISORDERS, BY REGION, 2018-2030 (USD MILLION) 46
TABLE 26 INDIA: AYURVEDA MARKET, FOR DIABETES, BY REGION, 2018-2030 (USD MILLION) 47
TABLE 27 INDIA: AYURVEDA MARKET, FOR SKIN DISEASES, BY REGION, 2018-2030 (USD MILLION) 47
TABLE 28 INDIA: AYURVEDA MARKET, FOR CARDIOVASCULAR DISEASES, BY REGION, 2018-2030 (USD MILLION) 48
TABLE 29 INDIA: AYURVEDA MARKET, FOR AUTOIMMUNE DISEASES, BY REGION, 2018-2030 (USD MILLION) 48
TABLE 30 INDIA: AYURVEDA MARKET, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION) 50
TABLE 31 INDIA: AYURVEDA MARKET, FOR SUPERMARKETS, BY REGION, 2018-2030 (USD MILLION) 51
TABLE 32 INDIA: AYURVEDA MARKET, FOR PHARMACY & DRUG STORES, BY REGION, 2018-2030 (USD MILLION) 52
TABLE 33 INDIA: AYURVEDA MARKET, FOR BEAUTY SALONS, BY REGION, 2018-2030 (USD MILLION) 53
TABLE 34 INDIA: AYURVEDA MARKET, FOR SPECIALITY STORES, BY REGION, 2018-2030 (USD MILLION) 54
TABLE 35 INDIA: AYURVEDA MARKET, FOR ONLINE STORES, BY REGION, 2018-2030 (USD MILLION) 55
TABLE 36 INDIA: AYURVEDA MARKET, FOR OTHERS, BY REGION, 2018-2030 (USD MILLION) 55
TABLE 37 INDIA AYURVEDA MARKET, BY REGION, 2018-2030 (USD MILLION) 57
TABLE 38 NORTH: AYURVEDA MARKET, BY PRODUCT & THERAPIES, 2018-2030 (USD MILLION) 57
TABLE 39 NORTH: AYURVEDA MARKET, FOR PRODUCT, BY TYPE, 2018-2030 (USD MILLION) 57
TABLE 40 NORTH: AYURVEDA MARKET, FOR PERSONAL CARE, BY TYPE, 2018-2030 (USD MILLION) 58
TABLE 41 NORTH: AYURVEDA MARKET, FOR HEALTHCARE, BY TYPE, 2018-2030 ((USD MILLION) 58
TABLE 42 NORTH: AYURVEDA MARKET BY APPLICATION, 2018-2030 (USD MILLION) 58
TABLE 43 NORTH: AYURVEDA MARKET, FOR HEALTHCARE, BY TYPE, 2018-2030 (USD MILLION) 59
TABLE 44 NORTH: AYURVEDA MARKET, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION) 59
TABLE 45 EAST: AYURVEDA MARKET, BY PRODUCT & THERAPIES, 2018-2030 (USD MILLION) 60
TABLE 46 EAST: AYURVEDA MARKET, FOR PRODUCT, BY TYPE, 2018-2030 (USD MILLION) 60
TABLE 47 EAST: AYURVEDA MARKET, FOR PERSONAL CARE, BY TYPE, 2018-2030 (USD MILLION) 60
TABLE 48 EAST: AYURVEDA MARKET, FOR HEALTHCARE, BY TYPE, 2018-2030 ((USD MILLION) 61
TABLE 49 EAST: AYURVEDA MARKET BY APPLICATION, 2018-2030 (USD MILLION) 61
TABLE 50 EAST: AYURVEDA MARKET, FOR HEALTHCARE, BY TYPE, 2018-2030 (USD MILLION) 61
TABLE 51 EAST: AYURVEDA MARKET, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION) 62
TABLE 52 WEST: AYURVEDA MARKET, BY PRODUCT & THERAPIES, 2018-2030 (USD MILLION) 62
TABLE 53 WEST: AYURVEDA MARKET, FOR PRODUCT, BY TYPE, 2018-2030 (USD MILLION) 62
TABLE 54 WEST: AYURVEDA MARKET, FOR PERSONAL CARE, BY TYPE, 2018-2030 (USD MILLION) 63
TABLE 55 WEST: AYURVEDA MARKET, FOR HEALTHCARE, BY TYPE, 2018-2030 ((USD MILLION) 63
TABLE 56 WEST: AYURVEDA MARKET BY APPLICATION, 2018-2030 (USD MILLION) 63
TABLE 57 WEST: AYURVEDA MARKET, FOR HEALTHCARE, BY TYPE, 2018-2030 (USD MILLION) 64
TABLE 58 WEST: AYURVEDA MARKET, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION) 64
TABLE 59 CENTRAL: AYURVEDA MARKET, BY PRODUCT & THERAPIES, 2018-2030 (USD MILLION) 65
TABLE 60 CENTRAL: AYURVEDA MARKET, FOR PRODUCT, BY TYPE, 2018-2030 (USD MILLION) 65
TABLE 61 CENTRAL: AYURVEDA MARKET, FOR PERSONAL CARE, BY TYPE, 2018-2030 (USD MILLION) 65
TABLE 62 CENTRAL: AYURVEDA MARKET, FOR HEALTHCARE, BY TYPE, 2018-2030 ((USD MILLION) 66
TABLE 63 CENTRAL: AYURVEDA MARKET BY APPLICATION, 2018-2030 (USD MILLION) 66
TABLE 64 CENTRAL: AYURVEDA MARKET, FOR HEALTHCARE, BY TYPE, 2018-2030 (USD MILLION) 66
TABLE 65 CENTRAL: AYURVEDA MARKET, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION) 67
TABLE 66 SOUTH: AYURVEDA MARKET, BY PRODUCT & THERAPIES, 2018-2030 (USD MILLION) 67
TABLE 67 SOUTH: AYURVEDA MARKET, FOR PRODUCT, BY TYPE, 2018-2030 (USD MILLION) 67
TABLE 68 SOUTH: AYURVEDA MARKET, FOR PERSONAL CARE, BY TYPE, 2018-2030 (USD MILLION) 68
TABLE 69 SOUTH: AYURVEDA MARKET, FOR HEALTHCARE, BY TYPE, 2018-2030 ((USD MILLION) 68
TABLE 70 SOUTH: AYURVEDA MARKET BY APPLICATION, 2018-2030 (USD MILLION) 68
TABLE 71 SOUTH: AYURVEDA MARKET, FOR HEALTHCARE, BY TYPE, 2018-2030 (USD MILLION) 69
TABLE 72 SOUTH: AYURVEDA MARKET, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION) 69
TABLE 73 MAJOR PLAYERS IN INDIA AYURVEDA MARKET 70
TABLE 74 MOST ACTIVE PLAYER IN THE INDIA AYURVEDA MARKET 72
TABLE 75 PRODUCT APPROVAL AND LAUNCH: INDIA AYURVEDA MARKET 74
TABLE 76 AMRUTANJAN HEALTH CARE LIMITED: PRODUCTS OFFERED 76
TABLE 77 EMAMI GROUP: PRODUCTS OFFERED 79
TABLE 78 EMAMI GROUP: KEY DEVELOPMENTS 79
TABLE 79 DABUR LTD: PRODUCTS OFFERED 82
TABLE 80 DABUR LTD: KEY DEVELOPMENTS 83
TABLE 81 VICCO LABORATORIES: PRODUCTS OFFERED 84
TABLE 82 VICCO LABORATORIES: KEY DEVELOPMENTS 85
TABLE 83 HIMALAYA GLOBAL HOLDING LTD: PRODUCTS OFFERED 86
TABLE 84 HIMALAYA GLOBAL HOLDING LTD: KEY DEVELOPMENTS 87
TABLE 85 SDL INDIA: PRODUCTS OFFERED 88
TABLE 86 BAIDYANATH: PRODUCTS OFFERED 90
TABLE 87 BAIDYANATH: KEY DEVELOPMENTS 91
TABLE 88 GUFIC.COM: PRODUCTS OFFERED 93
TABLE 89 PATANJALI AYURVED: PRODUCTS OFFERED 96
TABLE 90 CHARAK PHARMA PVT. LTD.: PRODUCTS OFFERED 98

LIST OF FIGURES

FIGURE 1 MARKET SYNOPSIS 13
FIGURE 2 INDIA AYURVEDA MARKET 15
FIGURE 3 BOTTOM-UP AND TOP-DOWN APPROACHES 20
FIGURE 4 MARKET DYNAMICS: ANALYSIS OF THE INDIAN AYURVEDA MARKET 23
FIGURE 5 DRIVER IMPACT ANALYSIS 25
FIGURE 6 RESTRAINT IMPACT ANALYSIS 26
FIGURE 7 VALUE CHAIN ANALYSIS: INDIA AYURVEDA MARKET 28
FIGURE 8 PORTER'S FIVE FORCES ANALYSIS: INDIA AYURVEDA MARKET 30
FIGURE 9 INDIA AYURVEDA MARKET, BY PRODUCT & THERAPIES, 2022 & 2030 (USD MILLION) 33
FIGURE 10 INDIA: AYURVEDA MARKET SHARE (%), BY PRODUCT & THERAPIES, 2021 34
FIGURE 11 INDIA AYURVEDA MARKET, BY APPLICATION, 2021 & 2030 (USD MILLION) 41
FIGURE 12 INDIA: AYURVEDA MARKET SHARE (%), BY APPLICATION, 2021 42
FIGURE 13 INDIA AYURVEDA MARKET, BY DISTRIBUTION CHANNEL, 2021 & 2030 (USD MILLION) 49
FIGURE 14 INDIA: AYURVEDA MARKET SHARE (%), BY DISTRIBUTION CHANNEL, 2021 50
FIGURE 15 BENCHMARKING OF MAJOR COMPETITORS 71
FIGURE 16 MAJOR STRATEGY ADOPTED BY KEY PLAYERS IN INDIA AYURVEDA MARKET 72
FIGURE 17 AMRUTANJAN HEALTH CARE LIMITED: FINANCIAL OVERVIEW SNAPSHOT 76
FIGURE 18 AMRUTANJAN HEALTHCARE LIMITED: SWOT ANALYSIS 77
FIGURE 19 EMAMI GROUP: FINANCIAL OVERVIEW SNAPSHOT 78
FIGURE 20 EMAMI GROUP: SWOT ANALYSIS 80
FIGURE 21 DABUR LTD: FINANCIAL OVERVIEW SNAPSHOT 81
FIGURE 22 DABUR LTD: SWOT ANALYSIS 83
FIGURE 23 GUFIC.COM: FINANCIAL OVERVIEW SNAPSHOT 93
FIGURE 24 GUFIC.COM: SWOT ANALYSIS 94
FIGURE 25 PATANJALI AYURVED: FINANCIAL OVERVIEW SNAPSHOT 95
FIGURE 26 PATANJALI AYURVED: SWOT ANALYSIS 97