Asia Pacific Pillow Market Research Report Forecast to 2032

The Asia-Pacific pillow market is projected to witness significant growth during the review period, exhibiting a CAGR of 7.94%. The market was estimated to be USD 1,491.3 million in 2022 and is expected to reach a value of USD 3,146.6 million by the end of the forecast period (2023-2032).

The demand for pillows in the market has witnessed remarkable growth in recent years, driven by a multitude of key factors that reflect evolving consumer preferences, changing lifestyles, heightened health awareness, and technological advancements. This surge in demand has transformed the pillow market from a simple bedding accessory into a dynamic and innovative industry that caters to diverse consumer needs. One of the most prominent factors contributing to the increasing demand for pillows is the growing awareness of health and wellness. Today, consumers are more cognizant than ever of the pivotal role that sleep plays in overall well-being. Quality sleep has been linked to improved mental and physical health, and this understanding has motivated individuals to invest in products that enhance their sleep experience.

The aging population in many regions, particularly in Asia-Pacific, is another influential factor driving the demand for pillows. As individuals grow older, they are more likely to experience age-related health issues such as neck pain, back pain, snoring, and sleep apnea. In response to these specific needs, the market has witnessed a proliferation of specialized pillows that offer targeted solutions. Orthopedic pillows, cervical pillows, and anti-snore pillows are just a few examples of the diverse range of pillows designed to cater to the needs of an aging demographic.

Technological advancements in pillow design and materials have revolutionized the industry and piqued consumer interest. Memory foam pillows, for instance, have gained immense popularity due to their ability to conform to the sleeper's shape, providing optimal support and comfort. Cooling pillows, featuring innovative cooling gel or phase-change materials, have also captured the attention of consumers, particularly those in regions with warm climates. These pillows help dissipate heat and regulate temperature, ensuring a comfortable night's sleep. Moreover, the integration of technology into pillows has given rise to smart pillows equipped with features like built-in speakers, sleep tracking sensors, and smartphone app connectivity, catering to tech-savvy consumers seeking enhanced sleep experiences.

Market Segmentation

Based on product type, it is bifurcated to innerspring, feather pillows, down pillows, memory foam pillows, smart pillow, and others.

Based on design, this segment is divided into ergonomic pillows and normal pillows, and the Normal category.

Based on size, it has been divided into standard, super standard, queen, king, Asia-Pacifica, and travel. Based on nature, the Regular segment accounted for a market share of 89.7% in 2022 and is expected to exhibit a CAGR of 7.85% during the forecast period.

Major Players

The key market players are Dunlopillo, Magniflex, JOHN COTTON GROUP LTD., Hilding Anders Group., Sheela Foam, and Tempur Sealy International, Inc.

TABLE OF CONTENTS

1 EXECUTIVE SUMMARY

2 MARKET INTRODUCTION

2.1 DEFINITION
2.2 SCOPE OF THE STUDY
2.3 RESEARCH OBJECTIVE
2.4 MARKET STRUCTURE
2.5 KEY BUYING CRITERIA

3 RESEARCH METHODOLOGY

3.1 OVERVIEW
3.2 DATA FLOW
- 3.2.1 DATA MINING PROCESS
3.3 PURCHASED DATABASE:
3.4 SECONDARY SOURCES:
- 3.4.1 SECONDARY RESEARCH DATA FLOW:
3.5 PRIMARY RESEARCH:
- 3.5.1 PRIMARY RESEARCH DATA FLOW:
- 3.5.2 PRIMARY RESEARCH: NUMBER OF INTERVIEWS CONDUCTED
- 3.5.3 PRIMARY RESEARCH: REGIONAL COVERAGE
3.6 APPROACHES FOR MARKET SIZE ESTIMATION:
- 3.6.1 CONSUMPTION & NET TRADE APPROACH
- 3.6.2 REVENUE ANALYSIS APPROACH
3.7 DATA FORECASTING
- 3.7.1 DATA FORECASTING TECHNIQUE
3.8 DATA MODELING
- 3.8.1 MICROECONOMIC FACTOR ANALYSIS:
- 3.8.2 DATA MODELING:
3.9 TEAMS AND ANALYST CONTRIBUTION

4 MARKET DYNAMICS

4.1 INTRODUCTION
4.2 DRIVERS
- 4.2.1 INCREASING HEALTH & WELL-BEING ALONG WITH THE RISING POPULARITY OF MEMORY FOAM PILLOWS
- 4.2.2 CHANGING CONSUMER PREFERENCES & IMPROVED LIVING STANDARDS
4.3 RESTRAINTS
- 4.3.1 HIGH SUPPLY OF COUNTERFEIT AND FAKE PRODUCTS
- 4.3.2 FLUCTUATIONS IN THE PRICES OF RAW MATERIALS
4.4 OPPORTUNITY
- 4.4.1 EXPANSION OF ONLINE RETAIL AND E-COMMERCE
- 4.4.2 SURGING DEMAND FOR INNOVATIVE MATERIALS-BASED PILLOWS
4.5 CHALLENGES
- 4.5.1 INCREASED COMPETITION FROM IMPORTS
- 4.5.2 INTENSE RIVALRY ALONG WITH DISRUPTION IN SUPPLY CHAIN
4.6 STRATEGIC INSIGHTS
- 4.6.1 TECHNOLOGY UPDATE
- 4.6.2 REGIONAL MARKETS TO LOOKOUT FOR
4.7 REGULATORY UPDATE
4.8 MARKET TRENDS
4.9 IMPACT ANALYSIS OF COVID-19
- 4.9.1 IMPACT 0N OVERALL CONSUMER GOODS INDUSTRY
  - 4.9.1.1 ECONOMIC IMPACT
- 4.9.2 IMPACT ON ASIA PACIFIC PILLOWS MARKET
- 4.9.3 IMPACT ON SUPPLY CHAIN OF PILLOWS
- 4.9.4 IMPACT ON MARKET DEMAND OF PILLOWS
  - 4.9.4.1 IMPACT DUE TO RESTRICTIONS/LOCKDOWN
  - 4.9.4.2 CONSUMER SENTIMENTS
- 4.9.5 IMPACT ON PRICING OF PILLOWS
4.10 CONSUMER BEHAVIOR ANALYSIS

5 MARKET FACTOR ANALYSIS

5.1 VALUE CHAIN ANALYSIS
- 5.1.1 RAW MATERIALS
- 5.1.2 MANUFACTURING / PRODUCTION/ PROCESSING
- 5.1.3 DISTRIBUTION
- 5.1.4 END-USER
5.2 SUPPLY CHAIN ANALYSIS
- 5.2.1 PARTICIPANTS (AT DIFFERENT NODES)
  - 5.2.1.1 RAW MATERIAL SUPPLIERS
  - 5.2.1.2 MANUFACTURERS
  - 5.2.1.3 WAREHOUSING
  - 5.2.1.4 DISTRIBUTION
  - 5.2.1.5 CONSUMER
  - 5.2.1.6 AFTER-SALE
- 5.2.2 INTEGRATION LEVELS
- 5.2.3 KEY ISSUES ADDRESSED (KEY SUCCESS FACTORS)
5.3 PORTER'S FIVE FORCES MODEL
- 5.3.1 BARGAINING POWER OF SUPPLIERS
- 5.3.2 BARGAINING POWER OF BUYERS
- 5.3.3 THREAT OF NEW ENTRANTS
- 5.3.4 THREAT OF SUBSTITUTES
- 5.3.5 INTENSITY OF RIVALRY
5.4 MARKET PENETRATION STRATEGY
5.5 REGULATORY LANDSCAPE AND LICENSING MODEL
5.6 TAM/SAM/SOM ANALYSIS
5.7 PRICING OVERVIEW

6 ASIA-PACIFIC PILLOWS MARKET, BY PRODUCT TYPE

6.1 INTRODUCTION
6.2 FEATHER PILLOWS
- 6.2.1 FEATHER PILLOWS: MARKET ESTIMATES & FORECAST, BY COUNTRY, 2018-2032
6.3 DOWN PILLOWS
- 6.3.1 DOWN PILLOWS: MARKET ESTIMATES & FORECAST, BY COUNTRY, 2018-2032
6.4 MEMORY FOAM PILLOWS
- 6.4.1 MEMORY FOAM PILLOWS: MARKET ESTIMATES & FORECAST, BY COUNTRY, 2018-2032
6.5 LATEX PILLOWS
- 6.5.1 LATEX PILLOWS: MARKET ESTIMATES & FORECAST, BY COUNTRY, 2018-2032
6.6 SYNTHETIC PILLOWS
- 6.6.1 SYNTHETIC PILLOWS: MARKET ESTIMATES & FORECAST, BY COUNTRY, 2018-2032
6.7 OTHERS
- 6.7.1 OTHERS: MARKET ESTIMATES & FORECAST, BY COUNTRY, 2018-2032

7 ASIA-PACIFIC PILLOWS MARKET, BY TYPE

7.1 INTRODUCTION
7.2 ADJUSTABLE PILLOWS
- 7.2.1 NON-ADJUSTABLE PILLOWS: MARKET ESTIMATES & FORECAST, BY COUNTRY, 2018-2032
7.3 NON-ADJUSTABLE PILLOWS
- 7.3.1 ADJUSTABLE PILLOWS: MARKET ESTIMATES & FORECAST, BY COUNTRY, 2018-2032

8 ASIA-PACIFIC PILLOWS MARKET, BY DESIGN

8.1 INTRODUCTION
8.2 ERGONOMIC PILLOWS
- 8.2.1 CONTOUR PILLOWS
- 8.2.2 WEDGE PILLOWS
- 8.2.3 OTHERS
- 8.2.4 ERGONOMIC PILLOWS: MARKET ESTIMATES & FORECAST, BY COUNTRY, 2018-2032
8.3 NORMAL PILLOWS
- 8.3.1 NORMAL PILLOWS: MARKET ESTIMATES & FORECAST, BY COUNTRY, 2018-2032

9 ASIA-PACIFIC PILLOWS MARKET, BY PILLOW SIZES

9.1 INTRODUCTION
9.2 STANDARD
- 9.2.1 STANDARD: MARKET ESTIMATES & FORECAST, BY COUNTRY, 2018-2032
9.3 SUPER STANDARD
- 9.3.1 SUPER STANDARD: MARKET ESTIMATES & FORECAST, BY COUNTRY, 2018-2032
9.4 QUEEN
- 9.4.1 QUEEN: MARKET ESTIMATES & FORECAST, BY COUNTRY, 2018-2032
9.5 KING
- 9.5.1 KING: MARKET ESTIMATES & FORECAST, BY COUNTRY, 2018-2032
9.6 EUROPEAN
- 9.6.1 EUROPEAN: MARKET ESTIMATES & FORECAST, BY COUNTRY, 2018-2032
9.7 OTHERS
- 9.7.1 OTHERS: MARKET ESTIMATES & FORECAST, BY COUNTRY, 2018-2032

10 ASIA-PACIFIC PILLOWS MARKET, BY CATEGORY

10.1 INTRODUCTION
10.2 SMART PILLOWS
- 10.2.1 SMART PILLOWS: MARKET ESTIMATES & FORECAST, BY COUNTRY, 2018-2032
10.3 STANDARD PILLOWS
- 10.3.1 STANDARD PILLOWS: MARKET ESTIMATES & FORECAST, BY COUNTRY, 2018-2032

11 ASIA-PACIFIC PILLOWS MARKET, BY NATURE

11.1 INTRODUCTION
11.2 ECO-FRIENDLY PILLOWS
- 11.2.1 ECO-FRIENDLY PILLOWS: MARKET ESTIMATES & FORECAST, BY COUNTRY, 2018-2032
11.3 REGULAR
- 11.3.1 REGULAR: MARKET ESTIMATES & FORECAST, BY COUNTRY, 2018-2032

12 ASIA-PACIFIC PILLOWS MARKET, BY DISTRIBUTION CHANNEL

12.1 INTRODUCTION
12.2 SUPERMARKETS & HYPERMARKETS
- 12.2.1 SUPERMARKETS & HYPERMARKETS: MARKET ESTIMATES & FORECAST, BY COUNTRY, 2018-2032
12.3 SPECIALTY STORES
- 12.3.1 SPECIALTY STORES: MARKET ESTIMATES & FORECAST, BY COUNTRY, 2018-2032
12.4 ONLINE
- 12.4.1 ONLINE: MARKET ESTIMATES & FORECAST, BY COUNTRY, 2018-2032
12.5 OTHERS
- 12.5.1 OTHERS: MARKET ESTIMATES & FORECAST, BY COUNTRY, 2018-2032

13 ASIA-PACIFIC PILLOW MARKET, BY COUNTRY

13.1 OVERVIEW
13.2 ASIA-PACIFIC
- 13.2.1 INDIA
- 13.2.2 CHINA
- 13.2.3 JAPAN
- 13.2.4 SOUTH KOREA
- 13.2.5 AUSTRALIA & NEW ZEALAND
- 13.2.6 REST OF ASIA-PACIFIC

14 COMPETITIVE LANDSCAPE

14.1 INTRODUCTION
14.2 COMPETITION DASHBOARD
- 14.2.1 PRODUCT PORTFOLIO
- 14.2.2 REGIONAL PRESENCE
- 14.2.3 STRATEGIC ALLIANCES
- 14.2.4 INDUSTRY EXPERIENCES
14.3 MARKET SHARE ANALYSIS, 2022
14.4 WHO ARE THE MAJOR DISRUPTORS & INNOVATORS
14.5 WHAT STRATEGIES ARE BEING ADOPTED BY MARKET LEADERS
14.6 LIST OF KEY PLAYERS, BY REGION
14.7 KEY DEVELOPMENTS & GROWTH STRATEGIES
- 14.7.1 PRODUCT LAUNCH
- 14.7.2 EXPANSION
- 14.7.3 STRATEGIC COLLABORATION
- 14.7.4 MERGER & ACQUISITION

15 COMPANY PROFILES

15.1 DUNLOPILLO INTERNATIONAL
- 15.1.1 COMPANY OVERVIEW
- 15.1.2 FINANCIAL OVERVIEW
- 15.1.3 PRODUCTS OFFERED
- 15.1.4 KEY DEVELOPMENTS
- 15.1.5 SWOT ANALYSIS
- 15.1.6 KEY STRATEGY
15.2 MAGNIFLEX
- 15.2.1 COMPANY OVERVIEW
- 15.2.2 FINANCIAL OVERVIEW
- 15.2.3 PRODUCTS OFFERED
- 15.2.4 KEY DEVELOPMENTS
- 15.2.5 SWOT ANALYSIS
- 15.2.6 KEY STRATEGY
15.3 JOHN COTTON GROUP LTD
- 15.3.1 COMPANY OVERVIEW
- 15.3.2 FINANCIAL OVERVIEW
- 15.3.3 PRODUCTS OFFERED
- 15.3.4 KEY DEVELOPMENTS
- 15.3.5 SWOT ANALYSIS
- 15.3.6 KEY STRATEGY
15.4 HILDING ANDERS GROUP.
- 15.4.1 COMPANY OVERVIEW
- 15.4.2 FINANCIAL OVERVIEW
- 15.4.3 PRODUCTS OFFERED
- 15.4.4 KEY DEVELOPMENTS
- 15.4.5 SWOT ANALYSIS
- 15.4.6 KEY STRATEGY
15.5 THRASIO
- 15.5.1 COMPANY OVERVIEW
- 15.5.2 FINANCIAL OVERVIEW
- 15.5.3 PRODUCTS OFFERED
- 15.5.4 KEY DEVELOPMENTS
- 15.5.5 SWOT ANALYSIS
- 15.5.6 KEY STRATEGY
15.6 SHEELA FOAM
- 15.6.1 COMPANY OVERVIEW
- 15.6.2 FINANCIAL OVERVIEW
- 15.6.3 PRODUCTS OFFERED
- 15.6.4 KEY DEVELOPMENTS
- 15.6.5 SWOT ANALYSIS
- 15.6.6 KEY STRATEGY
15.7 EMMA
- 15.7.1 COMPANY OVERVIEW
- 15.7.2 FINANCIAL OVERVIEW
- 15.7.3 PRODUCTS OFFERED
- 15.7.4 KEY DEVELOPMENTS
- 15.7.5 SWOT ANALYSIS
- 15.7.6 KEY STRATEGY
15.8 KING KOIL
- 15.8.1 COMPANY OVERVIEW
- 15.8.2 FINANCIAL OVERVIEW
- 15.8.3 PRODUCTS OFFERED
- 15.8.4 KEY DEVELOPMENTS
- 15.8.5 KEY STRATEGY
15.9 DUROFLEX
- 15.9.1 COMPANY OVERVIEW
- 15.9.2 FINANCIAL OVERVIEW
- 15.9.3 PRODUCTS OFFERED
- 15.9.4 KEY DEVELOPMENTS
- 15.9.5 KEY STRATEGY
15.10 TEMPUR SEALY INTERNATIONAL, INC.
- 15.10.1 COMPANY OVERVIEW
- 15.10.2 FINANCIAL OVERVIEW
- 15.10.3 PRODUCTS OFFERED
- 15.10.4 KEY DEVELOPMENTS
- 15.10.5 KEY STRATEGY

LIST OF TABLES

TABLE 1 QFD MODELING FOR MARKET SHARE ASSESSMENT 39
TABLE 2 ASIA-PACIFIC PILLOWS MARKET, BY PRODUCT TYPE, 2018-2032 (USD MILLION) 70
TABLE 3 ASIA-PACIFIC PILLOWS MARKET, BY PRODUCT TYPE, 2018-2032 (MILLION UNITS) 70
TABLE 4 FEATHER PILLOWS: MARKET ESTIMATES & FORECAST, BY COUNTRY, 2018-2032 (USD MILLION) 71
TABLE 5 FEATHER PILLOWS: MARKET ESTIMATES & FORECAST, BY COUNTRY, 2018-2032 (MILLION UNITS) 71
TABLE 6 DOWN PILLOWS: MARKET ESTIMATES & FORECAST, BY COUNTRY, 2018-2032 (USD MILLION) 72
TABLE 7 DOWN PILLOWS: MARKET ESTIMATES & FORECAST, BY COUNTRY, 2018-2032 (MILLION UNITS) 72
TABLE 8 MEMORY FOAM PILLOWS: MARKET ESTIMATES & FORECAST, BY COUNTRY, 2018-2032 (USD MILLION) 73
TABLE 9 MEMORY FOAM PILLOWS: MARKET ESTIMATES & FORECAST, BY COUNTRY, 2018-2032 (MILLION UNITS) 73
TABLE 10 LATEX PILLOWS: MARKET ESTIMATES & FORECAST, BY COUNTRY, 2018-2032 (USD MILLION) 74
TABLE 11 LATEX PILLOWS: MARKET ESTIMATES & FORECAST, BY COUNTRY, 2018-2032 (MILLION UNITS) 74
TABLE 12 SYNTHETIC PILLOWS: MARKET ESTIMATES & FORECAST, BY COUNTRY, 2018-2032 (USD MILLION) 75
TABLE 13 SYNTHETIC PILLOWS: MARKET ESTIMATES & FORECAST, BY COUNTRY, 2018-2032 (MILLION UNITS) 75
TABLE 14 OTHERS: MARKET ESTIMATES & FORECAST, BY COUNTRY, 2018-2032 (USD MILLION) 76
TABLE 15 OTHERS: MARKET ESTIMATES & FORECAST, BY COUNTRY, 2018-2032 (MILLION UNITS) 77
TABLE 16 ASIA-PACIFIC PILLOWS MARKET, BY TYPE, 2018-2032 (USD MILLION) 78
TABLE 17 ASIA-PACIFIC PILLOWS MARKET, BY TYPE, 2018-2032 ( MILLION UNITS) 78
TABLE 18 NON-ADJUSTABLE PILLOWS: MARKET ESTIMATES & FORECAST, BY COUNTRY, 2018-2032 (USD MILLION) 80
TABLE 19 NON-ADJUSTABLE PILLOWS: MARKET ESTIMATES & FORECAST, BY COUNTRY, 2018-2032 (MILLION UNITS) 80
TABLE 20 ADJUSTABLE PILLOWS: MARKET ESTIMATES & FORECAST, BY COUNTRY, 2018-2032 (USD MILLION) 81
TABLE 21 ADJUSTABLE PILLOWS: MARKET ESTIMATES & FORECAST, BY COUNTRY, 2018-2032 (MILLION UNITS) 81
TABLE 22 ASIA-PACIFIC PILLOWS MARKET, BY DESIGN, 2018-2032 (USD MILLION) 82
TABLE 23 ASIA-PACIFIC PILLOWS MARKET, BY DESIGN, 2018-2032 (MILLION UNITS) 83
TABLE 24 ERGONOMIC PILLOWS: MARKET ESTIMATES & FORECAST, BY COUNTRY, 2018-2032 (USD MILLION) 85
TABLE 25 ERGONOMIC PILLOWS: MARKET ESTIMATES & FORECAST, BY COUNTRY, 2018-2032 (MILLION UNITS) 85
TABLE 26 NORMAL PILLOWS: MARKET ESTIMATES & FORECAST, BY COUNTRY, 2018-2032 (USD MILLION) 86
TABLE 27 NORMAL PILLOWS: MARKET ESTIMATES & FORECAST, BY COUNTRY, 2018-2032 (MILLION UNITS) 86
TABLE 28 ASIA-PACIFIC PILLOWS MARKET, BY PILLOW SIZES, 2018-2032 (USD MILLION) 87
TABLE 29 ASIA-PACIFIC PILLOWS MARKET, BY PILLOW SIZES, 2018-2032 (MILLION UNITS) 88
TABLE 30 STANDARD: MARKET ESTIMATES & FORECAST, BY COUNTRY, 2018-2032 (USD MILLION) 89
TABLE 31 STANDARD: MARKET ESTIMATES & FORECAST, BY COUNTRY, 2018-2032 (MILLION UNITS) 89
TABLE 32 SUPER STANDARD: MARKET ESTIMATES & FORECAST, BY COUNTRY, 2018-2032 (USD MILLION) 90
TABLE 33 SUPER STANDARD: MARKET ESTIMATES & FORECAST, BY COUNTRY, 2018-2032 (MILLION UNITS) 90
TABLE 34 QUEEN: MARKET ESTIMATES & FORECAST, BY COUNTRY, 2018-2032 (USD MILLION) 91
TABLE 35 QUEEN: MARKET ESTIMATES & FORECAST, BY COUNTRY, 2018-2032 (MILLION UNITS) 91
TABLE 36 KING: MARKET ESTIMATES & FORECAST, BY COUNTRY, 2018-2032 (USD MILLION) 92
TABLE 37 KING: MARKET ESTIMATES & FORECAST, BY COUNTRY, 2018-2032 (MILLION UNITS) 92
TABLE 38 EUROPEAN: MARKET ESTIMATES & FORECAST, BY COUNTRY, 2018-2032 (USD MILLION) 93
TABLE 39 EUROPEAN: MARKET ESTIMATES & FORECAST, BY COUNTRY, 2018-2032 (MILLION UNITS) 93
TABLE 40 OTHERS: MARKET ESTIMATES & FORECAST, BY COUNTRY, 2018-2032 (USD MILLION) 94
TABLE 41 OTHERS: MARKET ESTIMATES & FORECAST, BY COUNTRY, 2018-2032 (MILLION UNITS) 94
TABLE 42 ASIA-PACIFIC PILLOWS MARKET, BY CATEGORY, 2018-2032 (USD MILLION) 95
TABLE 43 ASIA-PACIFIC PILLOWS MARKET, BY CATEGORY, 2018-2032 (MILLION UNITS) 95
TABLE 44 SMART PILLOWS: MARKET ESTIMATES & FORECAST, BY COUNTRY, 2018-2032 (USD MILLION) 96
TABLE 45 SMART PILLOWS: MARKET ESTIMATES & FORECAST, BY COUNTRY, 2018-2032 (MILLION UNITS) 97
TABLE 46 STANDARD PILLOWS: MARKET ESTIMATES & FORECAST, BY COUNTRY, 2018-2032 (USD MILLION) 97
TABLE 47 STANDARD PILLOWS: MARKET ESTIMATES & FORECAST, BY COUNTRY, 2018-2032 (MILLION UNITS) 98
TABLE 48 ASIA-PACIFIC PILLOWS MARKET, BY NATURE, 2018-2032 (USD MILLION) 99
TABLE 49 ASIA-PACIFIC PILLOWS MARKET, BY NATURE, 2018-2032 (MILLION UNITS) 99
TABLE 50 ECO-FRIENDLY PILLOWS: MARKET ESTIMATES & FORECAST, BY COUNTRY, 2018-2032 (USD MILLION) 100
TABLE 51 ECO-FRIENDLY PILLOWS: MARKET ESTIMATES & FORECAST, BY COUNTRY, 2018-2032 (MILLION UNITS) 101
TABLE 52 REGULAR: MARKET ESTIMATES & FORECAST, BY COUNTRY, 2018-2032 (USD MILLION) 101
TABLE 53 REGULAR: MARKET ESTIMATES & FORECAST, BY COUNTRY, 2018-2032 (MILLION UNITS) 102
TABLE 54 ASIA-PACIFIC PILLOWS MARKET, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION) 103
TABLE 55 ASIA-PACIFIC PILLOWS MARKET, BY DISTRIBUTION CHANNEL, 2018-2032 (MILLION UNITS) 104
TABLE 56 SUPERMARKETS & HYPERMARKETS: MARKET ESTIMATES & FORECAST, BY COUNTRY, 2018-2032 (USD MILLION) 105
TABLE 57 SUPERMARKETS & HYPERMARKETS: MARKET ESTIMATES & FORECAST, BY COUNTRY, 2018-2032 (MILLION UNITS) 105
TABLE 58 SPECIALTY STORES: MARKET ESTIMATES & FORECAST, BY COUNTRY, 2018-2032 (USD MILLION) 106
TABLE 59 SPECIALTY STORES: MARKET ESTIMATES & FORECAST, BY COUNTRY, 2018-2032 (MILLION UNITS) 106
TABLE 60 ONLINE: MARKET ESTIMATES & FORECAST, BY COUNTRY, 2018-2032 (USD MILLION) 107
TABLE 61 ONLINE: MARKET ESTIMATES & FORECAST, BY COUNTRY, 2018-2032 (MILLION UNITS) 108
TABLE 62 OTHERS: MARKET ESTIMATES & FORECAST, BY COUNTRY, 2018-2032 (USD MILLION) 108
TABLE 63 OTHERS: MARKET ESTIMATES & FORECAST, BY COUNTRY, 2018-2032 (MILLION UNITS) 109
TABLE 64 ASIA-PACIFIC PILLOW MARKET, BY COUNTRY, 2018-2032 (USD MILLION) 110
TABLE 65 ASIA-PACIFIC PILLOW MARKET, BY COUNTRY, 2018-2032 (MILLION UNITS) 110
TABLE 66 ASIA-PACIFIC: PILLOW MARKET, BY PRODUCT TYPE, 2018-2032 (USD MILLION) 113
TABLE 67 ASIA-PACIFIC: PILLOW MARKET, BY PRODUCT TYPE, 2018-2032 (MILLION UNITS) 114
TABLE 68 ASIA-PACIFIC PILLOW MARKET, BY TYPE, 2018-2032 (USD MILLION) 114
TABLE 69 ASIA-PACIFIC PILLOW MARKET, BY TYPE, 2018-2032 (MILLION UNITS) 114
TABLE 70 ASIA-PACIFIC PILLOW MARKET, BY DESIGN, 2018-2032 (USD MILLION) 115
TABLE 71 ASIA-PACIFIC PILLOW MARKET, BY DESIGN, 2018-2032 (MILLION UNITS) 115
TABLE 72 ASIA-PACIFIC PILLOW MARKET, BY PILLOW SIZE, 2018-2032 (USD MILLION) 115
TABLE 73 ASIA-PACIFIC PILLOW MARKET, BY PILLOW SIZE, 2018-2032 (MILLION UNITS) 116
TABLE 74 ASIA-PACIFIC PILLOW MARKET, BY CATEGORY, 2018-2032 (USD MILLION) 116
TABLE 75 ASIA-PACIFIC PILLOW MARKET, BY CATEGORY, 2018-2032 (MILLION UNITS) 116
TABLE 76 ASIA-PACIFIC PILLOW MARKET, BY NATURE, 2018-2032 (USD MILLION) 116
TABLE 77 ASIA-PACIFIC PILLOW MARKET, BY NATURE, 2018-2032 (MILLION UNITS) 117
TABLE 78 ASIA-PACIFIC PILLOW MARKET, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION) 117
TABLE 79 ASIA-PACIFIC PILLOW MARKET, BY DISTRIBUTION CHANNEL, 2018-2032 (MILLION UNITS) 117
TABLE 80 INDIA: PILLOW MARKET, BY PRODUCT TYPE, 2018-2032 (USD MILLION) 118
TABLE 81 INDIA: PILLOW MARKET, BY PRODUCT TYPE, 2018-2032 (MILLION UNITS) 118
TABLE 82 INDIA PILLOW MARKET, BY TYPE, 2018-2032 (USD MILLION) 118
TABLE 83 INDIA PILLOW MARKET, BY TYPE, 2018-2032 (MILLION UNITS) 119
TABLE 84 INDIA PILLOW MARKET, BY DESIGN, 2018-2032 (USD MILLION) 119
TABLE 85 INDIA PILLOW MARKET, BY DESIGN, 2018-2032 (MILLION UNITS) 119
TABLE 86 INDIA PILLOW MARKET, BY PILLOW SIZE, 2018-2032 (USD MILLION) 120
TABLE 87 INDIA PILLOW MARKET, BY PILLOW SIZE, 2018-2032 (MILLION UNITS) 120
TABLE 88 INDIA PILLOW MARKET, BY CATEGORY, 2018-2032 (USD MILLION) 120
TABLE 89 INDIA PILLOW MARKET, BY CATEGORY, 2018-2032 (MILLION UNITS) 121
TABLE 90 INDIA PILLOW MARKET, BY NATURE, 2018-2032 (USD MILLION) 121
TABLE 91 INDIA PILLOW MARKET, BY NATURE, 2018-2032 (MILLION UNITS) 121
TABLE 92 INDIA PILLOW MARKET, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION) 121
TABLE 93 INDIA PILLOW MARKET, BY DISTRIBUTION CHANNEL, 2018-2032 (MILLION UNITS) 122
TABLE 94 CHINA: PILLOW MARKET, BY PRODUCT TYPE, 2018-2032 (USD MILLION) 122
TABLE 95 CHINA: PILLOW MARKET, BY PRODUCT TYPE, 2018-2032 (MILLION UNITS) 122
TABLE 96 CHINA PILLOW MARKET, BY TYPE, 2018-2032 (USD MILLION) 123
TABLE 97 CHINA PILLOW MARKET, BY TYPE, 2018-2032 (MILLION UNITS) 123
TABLE 98 CHINA PILLOW MARKET, BY DESIGN, 2018-2032 (USD MILLION) 123
TABLE 99 CHINA PILLOW MARKET, BY DESIGN, 2018-2032 (MILLION UNITS) 123
TABLE 100 CHINA PILLOW MARKET, BY PILLOW SIZE, 2018-2032 (USD MILLION) 124
TABLE 101 CHINA PILLOW MARKET, BY PILLOW SIZE, 2018-2032 (MILLION UNITS) 124
TABLE 102 CHINA PILLOW MARKET, BY CATEGORY, 2018-2032 (USD MILLION) 124
TABLE 103 CHINA PILLOW MARKET, BY CATEGORY, 2018-2032 (MILLION UNITS) 125
TABLE 104 CHINA PILLOW MARKET, BY NATURE, 2018-2032 (USD MILLION) 125
TABLE 105 CHINA PILLOW MARKET, BY NATURE, 2018-2032 (MILLION UNITS) 125
TABLE 106 CHINA PILLOW MARKET, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION) 125
TABLE 107 CHINA PILLOW MARKET, BY DISTRIBUTION CHANNEL, 2018-2032 (MILLION UNITS) 126
TABLE 108 JAPAN: PILLOW MARKET, BY PRODUCT TYPE, 2018-2032 (USD MILLION) 126
TABLE 109 JAPAN: PILLOW MARKET, BY PRODUCT TYPE, 2018-2032 (MILLION UNITS) 126
TABLE 110 JAPAN PILLOW MARKET, BY TYPE, 2018-2032 (USD MILLION) 127
TABLE 111 JAPAN PILLOW MARKET, BY TYPE, 2018-2032 (MILLION UNITS) 127
TABLE 112 JAPAN PILLOW MARKET, BY DESIGN, 2018-2032 (USD MILLION) 127
TABLE 113 JAPAN PILLOW MARKET, BY DESIGN, 2018-2032 (MILLION UNITS) 127
TABLE 114 JAPAN PILLOW MARKET, BY PILLOW SIZE, 2018-2032 (USD MILLION) 128
TABLE 115 JAPAN PILLOW MARKET, BY PILLOW SIZE, 2018-2032 (MILLION UNITS) 128
TABLE 116 JAPAN PILLOW MARKET, BY CATEGORY, 2018-2032 (USD MILLION) 128
TABLE 117 JAPAN PILLOW MARKET, BY CATEGORY, 2018-2032 (MILLION UNITS) 129
TABLE 118 JAPAN PILLOW MARKET, BY NATURE, 2018-2032 (USD MILLION) 129
TABLE 119 JAPAN PILLOW MARKET, BY NATURE, 2018-2032 (MILLION UNITS) 129
TABLE 120 JAPAN PILLOW MARKET, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION) 129
TABLE 121 JAPAN PILLOW MARKET, BY DISTRIBUTION CHANNEL, 2018-2032 (MILLION UNITS) 130
TABLE 122 SOUTH KOREA: PILLOW MARKET, BY PRODUCT TYPE, 2018-2032 (USD MILLION) 130
TABLE 123 SOUTH KOREA: PILLOW MARKET, BY PRODUCT TYPE, 2018-2032 (MILLION UNITS) 130
TABLE 124 SOUTH KOREA PILLOW MARKET, BY TYPE, 2018-2032 (USD MILLION) 130
TABLE 125 SOUTH KOREA PILLOW MARKET, BY TYPE, 2018-2032 (MILLION UNITS) 131
TABLE 126 SOUTH KOREA PILLOW MARKET, BY DESIGN, 2018-2032 (USD MILLION) 131
TABLE 127 SOUTH KOREA PILLOW MARKET, BY DESIGN, 2018-2032 (MILLION UNITS) 131
TABLE 128 SOUTH KOREA PILLOW MARKET, BY PILLOW SIZE, 2018-2032 (USD MILLION) 131
TABLE 129 SOUTH KOREA PILLOW MARKET, BY PILLOW SIZE, 2018-2032 (MILLION UNITS) 132
TABLE 130 SOUTH KOREA PILLOW MARKET, BY CATEGORY, 2018-2032 (USD MILLION) 132
TABLE 131 SOUTH KOREA PILLOW MARKET, BY CATEGORY, 2018-2032 (MILLION UNITS) 133
TABLE 132 SOUTH KOREA PILLOW MARKET, BY NATURE, 2018-2032 (USD MILLION) 133
TABLE 133 SOUTH KOREA PILLOW MARKET, BY NATURE, 2018-2032 (MILLION UNITS) 133
TABLE 134 SOUTH KOREA PILLOW MARKET, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION) 133
TABLE 135 SOUTH KOREA PILLOW MARKET, BY DISTRIBUTION CHANNEL, 2018-2032 (MILLION UNITS) 134
TABLE 136 AUSTRALIA & NEW ZEALAND: PILLOW MARKET, BY PRODUCT TYPE, 2018-2032 (USD MILLION) 134
TABLE 137 AUSTRALIA & NEW ZEALAND: PILLOW MARKET, BY PRODUCT TYPE, 2018-2032 (MILLION UNITS) 134
TABLE 138 AUSTRALIA & NEW ZEALAND PILLOW MARKET, BY TYPE, 2018-2032 (USD MILLION) 135
TABLE 139 AUSTRALIA & NEW ZEALAND PILLOW MARKET, BY TYPE, 2018-2032 (MILLION UNITS) 135
TABLE 140 AUSTRALIA & NEW ZEALAND PILLOW MARKET, BY DESIGN, 2018-2032 (USD MILLION) 135
TABLE 141 AUSTRALIA & NEW ZEALAND PILLOW MARKET, BY DESIGN, 2018-2032 (MILLION UNITS) 135
TABLE 142 AUSTRALIA & NEW ZEALAND PILLOW MARKET, BY PILLOW SIZE, 2018-2032 (USD MILLION) 136
TABLE 143 AUSTRALIA & NEW ZEALAND PILLOW MARKET, BY PILLOW SIZE, 2018-2032 (MILLION UNITS) 136
TABLE 144 AUSTRALIA & NEW ZEALAND PILLOW MARKET, BY CATEGORY, 2018-2032 (USD MILLION) 136
TABLE 145 AUSTRALIA & NEW ZEALAND PILLOW MARKET, BY CATEGORY, 2018-2032 (MILLION UNITS) 137
TABLE 146 AUSTRALIA & NEW ZEALAND PILLOW MARKET, BY NATURE, 2018-2032 (USD MILLION) 137
TABLE 147 AUSTRALIA & NEW ZEALAND PILLOW MARKET, BY NATURE, 2018-2032 (MILLION UNITS) 137
TABLE 148 AUSTRALIA & NEW ZEALAND PILLOW MARKET, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION) 137
TABLE 149 AUSTRALIA & NEW ZEALAND PILLOW MARKET, BY DISTRIBUTION CHANNEL, 2018-2032 (MILLION UNITS) 138
TABLE 150 REST OF ASIA-PACIFIC: PILLOW MARKET, BY PRODUCT TYPE, 2018-2032 (USD MILLION) 138
TABLE 151 REST OF ASIA-PACIFIC: PILLOW MARKET, BY PRODUCT TYPE, 2018-2032 (MILLION UNITS) 138
TABLE 152 REST OF ASIA-PACIFIC PILLOW MARKET, BY TYPE, 2018-2032 (USD MILLION) 139
TABLE 153 REST OF ASIA-PACIFIC PILLOW MARKET, BY TYPE, 2018-2032 (MILLION UNITS) 139
TABLE 154 REST OF ASIA-PACIFIC PILLOW MARKET, BY DESIGN, 2018-2032 (USD MILLION) 139
TABLE 155 REST OF ASIA-PACIFIC PILLOW MARKET, BY DESIGN, 2018-2032 (MILLION UNITS) 139
TABLE 156 REST OF ASIA-PACIFIC PILLOW MARKET, BY PILLOW SIZE, 2018-2032 (USD MILLION) 140
TABLE 157 REST OF ASIA-PACIFIC PILLOW MARKET, BY PILLOW SIZE, 2018-2032 (MILLION UNITS) 140
TABLE 158 REST OF ASIA-PACIFIC PILLOW MARKET, BY CATEGORY, 2018-2032 (USD MILLION) 140
TABLE 159 REST OF ASIA-PACIFIC PILLOW MARKET, BY CATEGORY, 2018-2032 (MILLION UNITS) 141
TABLE 160 REST OF ASIA-PACIFIC PILLOW MARKET, BY NATURE, 2018-2032 (USD MILLION) 141
TABLE 161 REST OF ASIA-PACIFIC PILLOW MARKET, BY NATURE, 2018-2032 (MILLION UNITS) 141
TABLE 162 REST OF ASIA-PACIFIC PILLOW MARKET, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION) 141
TABLE 163 REST OF ASIA-PACIFIC PILLOW MARKET, BY DISTRIBUTION CHANNEL, 2018-2032 (MILLION UNITS) 142
TABLE 164 ASIA PACIFIC PILLOW MARKET, KEY PLAYERS, BY REGION 147
TABLE 165 PRODUCT LAUNCH 147
TABLE 166 EXPANSION 148
TABLE 167 STRATEGIC COLLABORATION 148
TABLE 168 MERGER & ACQUISITION 148
TABLE 169 DUNLOPILLO INTERNATIONAL: PRODUCTS OFFERED 150
TABLE 170 MAGNIFLEX: PRODUCTS OFFERED 152
TABLE 171 JOHN COTTON GROUP LTD: PRODUCTS OFFERED 156
TABLE 172 HILDING ANDERS GROUP.: PRODUCTS OFFERED 159
TABLE 173 THRASIO: PRODUCTS OFFERED 162
TABLE 174 SHEELA FOAM: PRODUCTS OFFERED 165
TABLE 175 EMMA: PRODUCTS OFFERED 169
TABLE 176 KING KOIL: PRODUCTS OFFERED 172
TABLE 177 DUROFLEX: PRODUCTS OFFERED 174
TABLE 178 TEMPUR SEALY INTERNATIONAL, INC.: PRODUCTS OFFERED 176

LIST OF FIGURES

FIGURE 1 MARKET SYNOPSIS 23
FIGURE 2 ASIA-PACIFIC PILLOW MARKET: STRUCTURE 25
FIGURE 3 KEY BUYING CRITERIA FOR PILLOW 26
FIGURE 4 ASIA PACIFIC PILLOWS MARKET: MARKET GROWTH FACTOR ANALYSIS (2022-2032) 42
FIGURE 5 DRIVER IMPACT ANALYSIS (2023-2032) 44
FIGURE 6 RESTRAINT IMPACT ANALYSIS (2022-2032) 46
FIGURE 7 VALUE CHAIN ANALYSIS: ASIA-PACIFIC PILLOW MARKET 57
FIGURE 8 SUPPLY CHAIN ANALYSIS: ASIA-PACIFIC PILLOW MARKET 59
FIGURE 9 PORTER'S FIVE FORCES MODEL: ASIA-PACIFIC PILLOW MARKET 62
FIGURE 10 ASIA-PACIFIC PILLOWS MARKET, BY PRODUCT TYPE, SEGMENT ATTRACTIVENESS ANALYSIS 69
FIGURE 11 ASIA-PACIFIC PILLOWS MARKET, BY PRODUCT TYPE, 2022 (% SHARE) 70
FIGURE 12 ASIA-PACIFIC PILLOWS MARKET, BY TYPE, SEGMENT ATTRACTIVENESS ANALYSIS 78
FIGURE 13 ASIA-PACIFIC PILLOWS MARKET, BY TYPE, 2022 (% SHARE) 79
FIGURE 14 ASIA-PACIFIC PILLOWS MARKET, BY DESIGN, SEGMENT ATTRACTIVENESS ANALYSIS 82
FIGURE 15 ASIA-PACIFIC PILLOWS MARKET, BY DESIGN, 2022 (% SHARE) 83
FIGURE 16 ASIA-PACIFIC PILLOWS MARKET, BY PILLOW SIZES, SEGMENT ATTRACTIVENESS ANALYSIS 87
FIGURE 17 ASIA-PACIFIC PILLOWS MARKET, BY PILLOW SIZES, 2022 (% SHARE) 88
FIGURE 18 ASIA-PACIFIC PILLOWS MARKET, BY CATEGORY, SEGMENT ATTRACTIVENESS ANALYSIS 95
FIGURE 19 ASIA-PACIFIC PILLOWS MARKET, BY CATEGORY, 2022 (% SHARE) 96
FIGURE 20 ASIA-PACIFIC PILLOWS MARKET, BY NATURE, SEGMENT ATTRACTIVENESS ANALYSIS 99
FIGURE 21 ASIA-PACIFIC PILLOWS MARKET, BY NATURE, 2022 (% SHARE) 100
FIGURE 22 ASIA-PACIFIC PILLOWS MARKET, BY DISTRIBUTION CHANNEL, SEGMENT ATTRACTIVENESS ANALYSIS 103
FIGURE 23 ASIA-PACIFIC PILLOWS MARKET, BY DISTRIBUTION CHANNEL, 2022 (% SHARE) 104
FIGURE 24 ASIA-PACIFIC PILLOW MARKET, BY COUNTRY, 2022 (% SHARE) 111
FIGURE 25 ASIA-PACIFIC MARKET: COMPARATIVE ANALYSIS 112
FIGURE 26 ASIA-PACIFIC MARKET: SWOT ANALYSIS 113
FIGURE 27 COMPETITOR DASHBOARD: ASIA PACIFIC PILLOW MARKET 144
FIGURE 28 ASIA PACIFIC PILLOW MARKET: COMPETITIVE ANALYSIS, 2022 145
FIGURE 29 DUNLOPILLO INTERNATIONAL: SWOT ANALYSIS 151
FIGURE 30 MAGNIFLEX: SWOT ANALYSIS 153
FIGURE 31 JOHN COTTON GROUP LTD: SWOT ANALYSIS 156
FIGURE 32 HILDING ANDERS GROUP.: SWOT ANALYSIS 160
FIGURE 33 THRASIO: SWOT ANALYSIS 163
FIGURE 34 SHEELA FOAM: SWOT ANALYSIS 166
FIGURE 35 EMMA: SWOT ANALYSIS 169