Report Information on Saudi Arabia, UAE & USA Yoga Clothing Market Research By Type, by Consumer Group, by End User, by Distribution Channel Forecast to 2032

Description

List of Tables

Report Information on Saudi Arabia, UAE & USA Yoga Clothing Market Research By Type (Top Wear and Bottom Wear), by Consumer Group (Gen Alpha, Gen Z, Millennials, Gen X and Baby Boomers), by End User (Male, Female and Unisex), by Distribution Channel (Offline and Online) Forecast to 2032

Overview of the Market

The yoga clothing market in Saudi Arabia, the United Arab Emirates, and the United States was estimated to be worth USD 9.46 billion in 2023. It is projected to increase at a compound annual growth rate (CAGR) of 4.91% over the course of the forecast period, reaching a value of USD 14.57 billion in 2032.

The market for yoga apparel is expanding significantly in the US, Saudi Arabia, and the UAE due to the growing popularity of yoga as a workout and the growing acceptance of wellness lifestyles. Yoga clothing has evolved from a niche sector to a mainstream offering in the sportswear industry as consumers grow more fitness-focused and health-conscious. Several factors are contributing to this increase, such as improvements in fabric technology, growing consumer interest in ethical and sustainable production, and the growing power of digital media, especially through social media and e-commerce channels.

Leading companies in the yoga clothing business, including Lululemon, Nike, and Adidas, continue to dominate the U.S. market. These businesses profit from fashionable designs, high-performance textiles, and a robust online and physical retail presence. Meanwhile, up-and-coming companies like Vuori and ALO Yoga are upending the market with their creative designs, powerful brand identities, and captivating social media tactics. The U.S. market is being significantly shaped by trends like sustainability and inclusivity as consumers ask for more varied representation in advertising campaigns and eco-friendly, ethically produced goods.

Yoga clothing is becoming more popular in Saudi Arabia and the United Arab Emirates because of larger movements towards healthy lives. Both domestic and foreign companies are profiting from the rising demand for wellness and exercise gear. Here, product options are being influenced by cultural factors, such as modesty in apparel design. The market has grown even more thanks to e-commerce sites like Namshi and Noon, which have assisted in bridging the gap between local customers and global companies.

An Analysis of Market Segments

The yoga clothing market in Saudi Arabia, the United Arab Emirates, and the United States has been divided into two segments based on type: Top Wear and Bottom Wear.

The market has been divided into Gen Alpha, Gen Z, Millennials, Gen X, and Baby Boomers based on the Consumer Group.

The market has been divided into three segments based on the end user: male, female, and unisex.

The market has been divided into offline and online segments based on the distribution channel.

Key Players

Adidas, Under Armour, Alo Yoga, Gap (Athleta), Lululemon, Nike, Puma, Vuori, Fabletics, and Mika Bodywear are the major companies in the yoga clothing markets in Saudi Arabia, the United Arab Emirates, and the United States.

1 EXECUTIVE SUMMARY

1.1 MARKET ATTRACTIVENESS ANALYSIS
- 1.1.1 SAUDI ARABIA, UAE AND USA YOGA CLOTHING MARKET, BY TYPE
- 1.1.2 SAUDI ARABIA, UAE AND USA YOGA CLOTHING MARKET, BY CONSUMER GROUP
- 1.1.3 SAUDI ARABIA, UAE AND USA YOGA CLOTHING MARKET, BY END USER
- 1.1.4 SAUDI ARABIA, UAE AND USA YOGA CLOTHING MARKET, BY DISTRIBUTION CHANNELS
- 1.1.5 SAUDI ARABIA, UAE AND USA YOGA CLOTHING MARKET, BY REGION

2 MARKET INTRODUCTION

2.1 DEFINITION
2.2 SCOPE OF THE STUDY
2.3 RESEARCH OBJECTIVE
2.4 MARKET STRUCTURE

3 RESEARCH METHODOLOGY

3.1 OVERVIEW
3.2 DATA FLOW
- 3.2.1 DATA MINING PROCESS
3.3 PURCHASED DATABASE:
3.4 SECONDARY SOURCES:
- 3.4.1 SECONDARY RESEARCH DATA FLOW:
3.5 PRIMARY RESEARCH:
- 3.5.1 PRIMARY RESEARCH DATA FLOW:
- 3.5.2 PRIMARY RESEARCH: NUMBER OF INTERVIEWS CONDUCTED
- 3.5.3 PRIMARY RESEARCH: REGIONAL COVERAGE
3.6 APPROACHES FOR MARKET SIZE ESTIMATION:
- 3.6.1 CONSUMPTION & NET TRADE APPROACH
- 3.6.2 REVENUE ANALYSIS APPROACH
3.7 DATA FORECASTING
- 3.7.1 DATA FORECASTING TECHNIQUE
3.8 DATA MODELING
- 3.8.1 MICROECONOMIC FACTOR ANALYSIS:
- 3.8.2 DATA MODELING:
3.9 TEAMS AND ANALYST CONTRIBUTION

4 MARKET DYNAMICS

4.1 INTRODUCTION
4.2 DRIVERS
- 4.2.1 INCREASING HEALTH CONSCIOUSNESS AND YOGA AWARENESS AMONG WESTERN COUNTRIES
- 4.2.2 PLAYERS IN THE INDUSTRY ARE PUTTING MORE EMPHASIS ON PROVIDING INNOVATIVE AND HIGH-QUALITY PRODUCTS
- 4.2.3 RISING INFLUENCE OF SOCIAL MEDIA
4.3 CHALLENGES
- 4.3.1 INCREASE IN THE FREQUENCY OF ACCIDENTS THAT OCCUR WHILE PRACTICING YOGA
- 4.3.2 FASHION TRENDS AND CHANGING CONSUMER PREFERENCES
4.4 RESTRAINTS
- 4.4.1 AVAILABILITY OF ALTERNATIVE PRODUCTS HAMPERS PRODUCT DEMAND
- 4.4.2 SUPPLY CHAIN DISRUPTIONS
4.5 OPPORTUNITY
- 4.5.1 THE INCREASING PRESENCE OF FITNESS AND YOGA STUDIOS
- 4.5.2 THE INTEGRATION OF MORE ADVANCED TECHNOLOGIES FOR COMFORT AND PERFORMANCE
4.6 STRATEGIC INSIGHTS
- 4.6.1 TECHNOLOGY UPDATE
- 4.6.2 REGIONAL MARKETS TO LOOKOUT FOR
4.7 REGULATORY UPDATE
4.8 MARKET TRENDS
4.9 IMPACT ANALYSIS OF COVID-19
- 4.9.1 IMPACT ON OVERALL APPAREL INDUSTRY
  - 4.9.1.1 ECONOMIC IMPACT
- 4.9.2 IMPACT ON SAUDI ARABIA, UAE, AND USA YOGA CLOTHING MARKET
- 4.9.3 IMPACT ON SUPPLY CHAIN OF YOGA CLOTHING
- 4.9.4 IMPACT ON MARKET DEMAND OF YOGA CLOTHING
  - 4.9.4.1 IMPACT DUE TO RESTRICTIONS/LOCKDOWN
  - 4.9.4.2 CONSUMER SENTIMENTS
- 4.9.5 IMPACT ON PRICING OF YOGA CLOTHING
- 4.9.6 CONSUMER BEHAVIOR ANALYSIS

5 MARKET FACTOR ANALYSIS

5.1 VALUE CHAIN ANALYSIS
- 5.1.1 RAW MATERIALS
- 5.1.2 MANUFACTURING / PRODUCTION
- 5.1.3 PACKING
5.2 SUPPLY CHAIN ANALYSIS
- 5.2.1 PARTICIPANTS (AT DIFFERENT NODES)
  - 5.2.1.1 RAW MATERIAL SUPPLIERS
  - 5.2.1.2 MANUFACTURERS
  - 5.2.1.3 DISTRIBUTION CHANNEL
  - 5.2.1.4 CONSUMER GROUP
- 5.2.2 INTEGRATION LEVELS
- 5.2.3 KEY ISSUES ADDRESSED (KEY SUCCESS FACTORS)
5.3 PORTER'S FIVE FORCES MODEL
- 5.3.1 BARGAINING POWER OF SUPPLIERS
- 5.3.2 BARGAINING POWER OF BUYERS
- 5.3.3 THREAT OF NEW ENTRANTS
- 5.3.4 THREAT OF SUBSTITUTES
- 5.3.5 INTENSITY OF RIVALRY

6 SAUDI ARABIA, UAE AND USA YOGA CLOTHING MARKET, BY TYPE

6.1 INTRODUCTION
6.2 TOP WEAR
6.3 BOTTOM WEAR

7 SAUDI ARABIA, UAE AND USA YOGA CLOTHING MARKET, BY CONSUMER GROUP

7.1 INTRODUCTION
7.2 GEN ALPHA
7.3 GEN Z
7.4 MILLENNIALS
7.5 GEN X
7.6 BABY BOOMERS

8 SAUDI ARABIA, UAE AND USA YOGA CLOTHING MARKET, BY END USER

8.1 INTRODUCTION
8.2 MALE
8.3 FEMALE
8.4 UNISEX

9 SAUDI ARABIA, UAE AND USA YOGA CLOTHING MARKET, BY DISTRIBUTION CHANNEL

9.1 INTRODUCTION
9.2 OFFLINE
9.3 ONLINE

10 SAUDI ARABIA, UAE AND USA YOGA CLOTHING MARKET, BY REGION

10.1 OVERVIEW
10.2 USA
10.3 SAUDI ARABIA
10.4 UAE

11 COMPETITIVE LANDSCAPE

11.1 INTRODUCTION
11.2 COMPETITION DASHBOARD
- 11.2.1 PRODUCT PORTFOLIO
- 11.2.2 REGIONAL PRESENCE
- 11.2.3 STRATEGIC ALLIANCES
- 11.2.4 INDUSTRY EXPERIENCES
11.3 MARKET SHARE ANALYSIS, 2023
11.4 WHO ARE THE MAJOR DISRUPTORS & INNOVATORS?
11.5 WHAT STRATEGIES ARE BEING ADOPTED BY MARKET LEADERS?
11.6 COMPARATIVE ANALYSIS: KEY PLAYERS FINANCIAL
11.7 LIST OF KEY PLAYERS/BRANDS, BY REGION
11.8 KEY DEVELOPMENTS & GROWTH STRATEGIES
- 11.8.1 SUSTAINABILITY
- 11.8.2 EXPANSION
- 11.8.3 PRODUCT LAUNCH
- 11.8.4 MARKET LEADERSHIP

12 COMPANY PROFILES

12.1 ADIDAS AG
- 12.1.1 COMPANY OVERVIEW
- 12.1.2 FINANCIAL OVERVIEW
- 12.1.3 PRODUCTS OFFERED
- 12.1.4 KEY DEVELOPMENTS
- 12.1.5 SWOT ANALYSIS
- 12.1.6 KEY STRATEGY
12.2 UNDER ARMOUR
- 12.2.1 COMPANY OVERVIEW
- 12.2.2 FINANCIAL OVERVIEW
- 12.2.3 PRODUCTS OFFERED
- 12.2.4 KEY DEVELOPMENTS
- 12.2.5 SWOT ANALYSIS
- 12.2.6 KEY STRATEGY
12.3 ALO YOGA
- 12.3.1 COMPANY OVERVIEW
- 12.3.2 FINANCIAL OVERVIEW
- 12.3.3 PRODUCTS OFFERED
- 12.3.4 KEY DEVELOPMENTS
- 12.3.5 SWOT ANALYSIS
- 12.3.6 KEY STRATEGY
12.4 GAP, INC.
- 12.4.1 COMPANY OVERVIEW
- 12.4.2 FINANCIAL OVERVIEW
- 12.4.3 PRODUCTS OFFERED
- 12.4.4 KEY DEVELOPMENTS
- 12.4.5 SWOT ANALYSIS
- 12.4.6 KEY STRATEGY
12.5 LULULEMON ATHLETICA INC.
- 12.5.1 COMPANY OVERVIEW
- 12.5.2 FINANCIAL OVERVIEW
- 12.5.3 PRODUCTS OFFERED
- 12.5.4 KEY DEVELOPMENTS
- 12.5.5 SWOT ANALYSIS
- 12.5.6 KEY STRATEGY
12.6 NIKE INC.
- 12.6.1 COMPANY OVERVIEW
- 12.6.2 FINANCIAL OVERVIEW
- 12.6.3 PRODUCTS OFFERED
- 12.6.4 KEY DEVELOPMENTS
- 12.6.5 SWOT ANALYSIS
- 12.6.6 KEY STRATEGY
12.7 PUMA SE
- 12.7.1 COMPANY OVERVIEW
- 12.7.2 FINANCIAL OVERVIEW
- 12.7.3 PRODUCTS OFFERED
- 12.7.4 KEY DEVELOPMENTS
- 12.7.5 SWOT ANALYSIS
- 12.7.6 KEY STRATEGY
12.8 VUORI
- 12.8.1 COMPANY OVERVIEW
- 12.8.2 FINANCIAL OVERVIEW
- 12.8.3 PRODUCTS OFFERED
- 12.8.4 KEY DEVELOPMENTS
- 12.8.5 SWOT ANALYSIS
- 12.8.6 KEY STRATEGY
12.9 FABLETICS
- 12.9.1 COMPANY OVERVIEW
- 12.9.2 FINANCIAL OVERVIEW
- 12.9.3 PRODUCTS OFFERED
- 12.9.4 KEY DEVELOPMENTS
- 12.9.5 SWOT ANALYSIS
- 12.9.6 KEY STRATEGY
12.10 MIKA BODYWEAR
- 12.10.1 COMPANY OVERVIEW
- 12.10.2 FINANCIAL OVERVIEW
- 12.10.3 PRODUCTS OFFERED
- 12.10.4 KEY DEVELOPMENTS
- 12.10.5 SWOT ANALYSIS
- 12.10.6 KEY STRATEGY
12.11 DATA CITATIONS

LIST OF TABLES

TABLE 1 QFD MODELING FOR MARKET SHARE ASSESSMENT
TABLE 2 SAUDI ARABIA, UAE AND USA YOGA CLOTHING MARKET, BY TYPE, 2018-2032 (USD MILLION)
TABLE 3 SAUDI ARABIA, UAE AND USA YOGA CLOTHING MARKET ESTIMATES & FORECAST, BY TOP WEAR, 2018-2032 (USD MILLION)
TABLE 4 SAUDI ARABIA, UAE AND USA YOGA CLOTHING MARKET ESTIMATES & FORECAST, BY BOTTOM WEAR, 2018-2032 (USD MILLION)
TABLE 5 SAUDI ARABIA, UAE AND USA YOGA CLOTHING MARKET, BY CONSUMER GROUP, 2018-2032 (USD MILLION)
TABLE 6 SAUDI ARABIA, UAE AND USA YOGA CLOTHING MARKET ESTIMATES & FORECAST, BY GEN ALPHA, 2018-2032 (USD MILLION)
TABLE 7 SAUDI ARABIA, UAE AND USA YOGA CLOTHING MARKET ESTIMATES & FORECAST, BY GEN Z, 2018-2032 (USD MILLION)
TABLE 8 SAUDI ARABIA, UAE AND USA YOGA CLOTHING MARKET ESTIMATES & FORECAST, BY MILLENNIALS, 2018-2032 (USD MILLION)
TABLE 9 SAUDI ARABIA, UAE AND USA YOGA CLOTHING MARKET ESTIMATES & FORECAST, BY GEN X, 2018-2032 (USD MILLION)
TABLE 10 SAUDI ARABIA, UAE AND USA YOGA CLOTHING MARKET ESTIMATES & FORECAST, BY BABY BOOMERS, 2018-2032 (USD MILLION)
TABLE 11 SAUDI ARABIA, UAE AND USA YOGA CLOTHING MARKET, BY END USER, 2018-2032 (USD MILLION)
TABLE 12 SAUDI ARABIA, UAE AND USA YOGA CLOTHING MARKET ESTIMATES & FORECAST, BY MALE, 2018-2032 (USD MILLION)
TABLE 13 SAUDI ARABIA, UAE AND USA YOGA CLOTHING MARKET ESTIMATES & FORECAST, BY FEMALE, 2018-2032 (USD MILLION)
TABLE 14 SAUDI ARABIA, UAE AND USA YOGA CLOTHING MARKET ESTIMATES & FORECAST, BY UNISEX, 2018-2032 (USD MILLION)
TABLE 15 SAUDI ARABIA, UAE AND USA YOGA CLOTHING MARKET, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION)
TABLE 16 SAUDI ARABIA, UAE AND USA YOGA CLOTHING MARKET ESTIMATES & FORECAST, BY OFFLINE, 2018-2032 (USD MILLION)
TABLE 17 SAUDI ARABIA, UAE AND USA YOGA CLOTHING MARKET ESTIMATES & FORECAST, BY ONLINE, 2018-2032 (USD MILLION)
TABLE 18 SAUDI ARABIA, UAE AND USA YOGA CLOTHING MARKET, BY REGION, 2018-2032 (USD MILLION)
TABLE 19 USA YOGA CLOTHING MARKET, BY TYPE, 2018-2032 (USD MILLION)
TABLE 20 USA YOGA CLOTHING MARKET, BY CONSUMER GROUP, 2018-2032 (USD MILLION)
TABLE 21 USA YOGA CLOTHING MARKET, BY END USER, 2018-2032 (USD MILLION)
TABLE 22 USA YOGA CLOTHING MARKET, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION)
TABLE 23 SAUDI ARABIA YOGA CLOTHING MARKET, BY TYPE, 2018-2032 (USD MILLION)
TABLE 24 SAUDI ARABIA YOGA CLOTHING MARKET, BY CONSUMER GROUP, 2018-2032 (USD MILLION)
TABLE 25 SAUDI ARABIA YOGA CLOTHING MARKET, BY END USER, 2018-2032 (USD MILLION)
TABLE 26 SAUDI ARABIA YOGA CLOTHING MARKET, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION)
TABLE 27 UAE YOGA CLOTHING MARKET, BY TYPE, 2018-2032 (USD MILLION)
TABLE 28 UAE YOGA CLOTHING MARKET, BY CONSUMER GROUP, 2018-2032 (USD MILLION)
TABLE 29 UAE YOGA CLOTHING MARKET, BY END USER, 2018-2032 (USD MILLION)
TABLE 30 UAE YOGA CLOTHING MARKET, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION)
TABLE 31 COMPARATIVE ANALYSIS
TABLE 32 KEY PLAYERS, BY REGION
TABLE 33 SUSTAINABILITY
TABLE 34 EXPANSION
TABLE 35 PRODUCT LAUNCH
TABLE 36 MARKET LEADERSHIP
TABLE 37 ADIDAS AG: PRODUCTS OFFERED
TABLE 38 ADIDAS AG: KEY DEVELOPMENTS
TABLE 39 UNER ARMOUR: PRODUCTS OFFERED
TABLE 40 UNDER ARMOUR: KEY DEVELOPMENTS
TABLE 41 ALO YOGA: PRODUCTS OFFERED
TABLE 42 ALO YOGA: KEY DEVELOPMENTS
TABLE 43 GAP, INC.: PRODUCTS OFFERED
TABLE 44 GAP, INC.: KEY DEVELOPMENTS
TABLE 45 LULULEMON ATHLETICA INC.: PRODUCTS OFFERED
TABLE 46 LULULEMON ATHLETICA INC.: KEY DEVELOPMENTS
TABLE 47 NIKE INC.: PRODUCTS OFFERED
TABLE 48 NIKE INC.: KEY DEVELOPMENTS
TABLE 49 PUMA: PRODUCTS OFFERED
TABLE 50 PUMA: KEY DEVELOPMENTS
TABLE 51 VUORI: PRODUCTS OFFERED
TABLE 52 VUORI: KEY DEVELOPMENTS
TABLE 53 FABLETICS: PRODUCTS OFFERED
TABLE 54 FABLETICS: KEY DEVELOPMENTS
TABLE 55 MIKA BODYWEAR: PRODUCTS OFFERED
TABLE 56 MIKA BODYWEAR: KEY DEVELOPMENTS

LIST OF FIGURES

FIGURE 1 MARKET ATTRACTIVENESS ANALYSIS: SAUDI ARABIA, UAE AND USA YOGA CLOTHING MARKET, 2023
FIGURE 2 SAUDI ARABIA, UAE AND USA YOGA CLOTHING MARKET ANALYSIS, BY TYPE, 2023
FIGURE 3 SAUDI ARABIA, UAE AND USA YOGA CLOTHING MARKET ANALYSIS, BY CONSUMER GROUP, 2023
FIGURE 4 SAUDI ARABIA, UAE AND USA YOGA CLOTHING MARKET ANALYSIS, BY END USER 2023
FIGURE 5 SAUDI ARABIA, UAE AND USA YOGA CLOTHING MARKET ANALYSIS, BY DISTRIBUTION CHANNELS, 2023
FIGURE 6 SAUDI ARABIA, UAE AND USA YOGA CLOTHING MARKET ANALYSIS, BY REGION, 2023
FIGURE 7 SAUDI ARABIA, UAE AND USA YOGA CLOTHING MARKET: STRUCTURE
FIGURE 8 SAUDI ARABIA, UAE AND USA YOGA CLOTHING MARKET: MARKET GROWTH FACTOR ANALYSIS (2023-2032)
FIGURE 9 FREQUENCY OF YOGA PRACTICE IN AMERICA
FIGURE 10 AGE OF YOGA PRACTITIONERS IN AMERICA
FIGURE 11 DRIVER IMPACT ANALYSIS (2023-2032)
FIGURE 12 RESTRAINT IMPACT ANALYSIS (2023-2032)
FIGURE 13 VALUE CHAIN ANALYSIS: SAUDI ARABIA, UAE AND USA YOGA CLOTHING MARKET
FIGURE 14 SUPPLY CHAIN ANALYSIS: SAUDI ARABIA, UAE AND USA YOGA CLOTHING MARKET
FIGURE 15 PORTER'S FIVE FORCES MODEL: SAUDI ARABIA, UAE AND USA YOGA CLOTHING MARKET
FIGURE 16 SAUDI ARABIA, UAE AND USA YOGA CLOTHING MARKET, BY TYPE, SEGMENT ATTRACTIVENESS ANALYSIS
FIGURE 17 SAUDI ARABIA, UAE AND USA YOGA CLOTHING MARKET, BY TYPE, 2023 (% SHARE)
FIGURE 18 SAUDI ARABIA, UAE AND USA YOGA CLOTHING MARKET, BY CONSUMER GROUP, SEGMENT ATTRACTIVENESS ANALYSIS
FIGURE 19 SAUDI ARABIA, UAE AND USA YOGA CLOTHING MARKET, BY CONSUMER GROUP, 2023 (% SHARE)
FIGURE 20 SAUDI ARABIA, UAE AND USA YOGA CLOTHING MARKET, BY END USER, SEGMENT ATTRACTIVENESS ANALYSIS
FIGURE 21 SAUDI ARABIA, UAE AND USA YOGA CLOTHING MARKET, BY END USER, 2023 (% SHARE)
FIGURE 22 SAUDI ARABIA, UAE AND USA YOGA CLOTHING MARKET, BY DISTRIBUTION CHANNEL, SEGMENT ATTRACTIVENESS ANALYSIS
FIGURE 23 SAUDI ARABIA, UAE AND USA YOGA CLOTHING MARKET, BY DISTRIBUTION CHANNEL, 2023 (% SHARE)
FIGURE 24 SAUDI ARABIA, UAE AND USA YOGA CLOTHING MARKET, BY REGION, 2022 (% SHARE)
FIGURE 25 USA MARKET: SWOT ANALYSIS
FIGURE 26 SAUDI ARABIA MARKET: SWOT ANALYSIS
FIGURE 27 UAE MARKET: SWOT ANALYSIS
FIGURE 28 COMPETITOR DASHBOARD: YOGA CLOTHING MARKET
FIGURE 29 SAUDI ARABIA, UAE AND USA YOGA CLOTHING MARKET: COMPETITIVE ANALYSIS, 2023
FIGURE 30 ADIDAS AG: SWOT ANALYSIS
FIGURE 31 UNDER ARMOUR: SWOT ANALYSIS
FIGURE 32 ALO YOGA: SWOT ANALYSIS
FIGURE 33 GAP, INC.: SWOT ANALYSIS
FIGURE 34 LULULEMON ATHLETICA INC.: SWOT ANALYSIS
FIGURE 35 NIKE INC.: SWOT ANALYSIS
FIGURE 36 PUMA: SWOT ANALYSIS
FIGURE 37 VUORI: SWOT ANALYSIS
FIGURE 38 FABLETICS: SWOT ANALYSIS
FIGURE 39 MIKA BODYWEAR: SWOT ANALYSIS